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Visit Knoxville serves as the official tourism organization for Knoxville, Tennessee, attracting over 9 million annual visitors and generating more than $1.3 billion in travel spending for the local economy.  They drive growth through strategic marketing, events, and partnerships that showcase Knoxville’s vibrant culture, sports, and outdoor adventures

使用製品

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 55″ Engage Touch Screen Display

環境

visitor center icon

ビジターセンター

年

2023

Chattanooga-Touchscreens 2 non Background image png

課題

Visit Knoxville deployed TrueOmni’s interactive video wall and touchscreen system to create an immersive digital experience showcasing Tennessee’s gateway city and surrounding attractions. 

  • Need for engaging visual displays to capture visitor attention
  • Limited interactive tools for trip planning and information sharing
  • Missing visitor feedback and engagement tracking capabilities

解決

TrueOmni installed a comprehensive digital platform featuring:

  • Video Wall Display – for immersive visual experiences
  • Interactive Touchscreen – for hands-on visitor engagement
  • Photo Booth & Guestbook – Visitor interaction & feedback collection tools
  • 分析ダッシュボード – Visitor engagement and behavior tracking
  • Content Management System – Centralized platform for real-time content updates

結果

  • Eye-catching visual displays drawing visitor attention
  • Interactive trip planning and information access
  • Visitor feedback collection and social media integration
  • Real-time content management capabilities
  • Professional digital presence enhancing brand identity

Overall Impact

Created a modern digital visitor center experience that positions Knoxville as Tennessee’s premier gateway destination. The integrated platform combines stunning visual displays with interactive tools, enhancing visitor engagement while providing valuable analytics for tourism planning and marketing optimization.

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