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Visit Knoxville serves as the official tourism organization for Knoxville, Tennessee, attracting over 9 million annual visitors and generating more than $1.3 billion in travel spending for the local economy.  They drive growth through strategic marketing, events, and partnerships that showcase Knoxville’s vibrant culture, sports, and outdoor adventures

Products Used

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 55″ Engage Touch Screen Display

Enviroment

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Visitor Center

Year

2023

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The Challenge

Visit Knoxville deployed TrueOmni’s interactive video wall and touchscreen system to create an immersive digital experience showcasing Tennessee’s gateway city and surrounding attractions. 

  • Need for engaging visual displays to capture visitor attention
  • Limited interactive tools for trip planning and information sharing
  • Missing visitor feedback and engagement tracking capabilities

Solution

TrueOmni installed a comprehensive digital platform featuring:

  • Video Wall Display – for immersive visual experiences
  • Interactive Touchscreen – for hands-on visitor engagement
  • Photo Booth & Guestbook – Visitor interaction & feedback collection tools
  • Analytics Dashboard – Visitor engagement and behavior tracking
  • Content Management System – Centralized platform for real-time content updates

Results

  • Eye-catching visual displays drawing visitor attention
  • Interactive trip planning and information access
  • Visitor feedback collection and social media integration
  • Real-time content management capabilities
  • Professional digital presence enhancing brand identity

Overall Impact

Created a modern digital visitor center experience that positions Knoxville as Tennessee’s premier gateway destination. The integrated platform combines stunning visual displays with interactive tools, enhancing visitor engagement while providing valuable analytics for tourism planning and marketing optimization.

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