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Fredericksburg Convention & Visitors Bureau partnered with TrueOmni to deploy a comprehensive digital tourism platform across the Texas Hill Country destination. The goal: revolutionize visitor engagement, streamline trip planning, and create an innovative multi-touchpoint experience for tourists exploring historic Fredericksburg.

Productos utilizados

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Quiosco interior

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Videowall 3×2

Medio ambiente

64233-200

Centro de visitantes

Año

2024

El desafío

  • Need for modern, interactive visitor information beyond traditional brochures
  • Difficulty providing 24/7 comprehensive trip planning assistance
  • Limited ways to showcase the full breadth of Hill Country attractions, wineries, and cultural experiences
  • Lack of integrated tools for visitor feedback, itinerary building, and photo experiences
  • Missing digital infrastructure to support local business partnerships and advertising opportunities

La solución

TrueOmni deployed a comprehensive Phase 1 digital platform including:

Core Platform & Hardware

  • Interactive Kiosk System – 43″ Cosmic Indoor kiosk with full-body graphic wrap for brand integration
  • Pantalla de videowall – Six 55″ Spectrum video walls with mounting brackets for immersive visual experiences
  • Content Management System (CMS) – Centralized platform for real-time content updates and scheduling

Interactive Features & Extensions

  • Guestbook & Survey Tools – Visitor feedback collection and engagement tracking
  • Creador de itinerarios – Personalized trip planning with local attractions, wineries, and dining
  • Photo Booth Experience – Interactive photography for social media sharing and visitor memories
  • Interactive Trail Mapping – Digital wayfinding and exploration tools for Hill Country attractions
  • People Counter Analytics – Traffic monitoring and visitor behavior insights

Resultados clave

  • Enhanced Visitor Experience – 24/7 interactive information and trip planning capabilities
  • Información basada en datos – Real-time visitor analytics and behavior tracking through integrated systems
  • Increased Engagement – Interactive photo booth and guestbook features drive social media sharing
  • Streamlined Operations – Centralized CMS allows staff to update content across all touchpoints instantly
  • Professional Presentation – Custom-branded kiosk and video wall create impressive first impression for visitors.

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