Attention: Omnichannel is changing your world, No matter your industry
For clarity, this article contains the information all marketers, hotels, and travel companies need to understand. I guess I can say it again, the game has changed or evolved and it’s not hard to see the writing on the wall if you look at it. Amazon, Disney, Marriott, and more have seen this for years and now with past and current events, the rest of us need to catch up. The good news is there has never been a better or more affordable time to be able to execute a multichannel, solution, one that can leverage existing investments to provide the most ROI. Below I will discuss 3 primary things that every marketer needs to know. But first, let me introduce to you “Omnichannel” – the breakdown and of course, why it matters to your organizations. Channel: Any medium where a brand can interact with a customer. Simply put, a channel facilitates a customer touchpoint. It can include physical touchpoints, such as lobbies, visitor centers, or digital touchpoints such as Interactive Kiosk, Mobile application, Digital Signage, Website, Chat, or Social Multichannel/Strategy: Using multiple channels to sell merchandise through. The goal of a multichannel strategy is to identify which channels to invest in. Channels are approached independently. Omnichannel: Customer phenomenon where all sales and marketing channels are all looked at as one entity. Omnichannel Strategy: Optimizing key metrics (such as sales) by creating seamless experiences across all channels. Omnichannel strategies take into account all touchpoints involved in successfully selling through channels simultaneously. Omnichannel strategies assume customers move between channels. Let’s start easy and with a focus on the areas where we have the most experience. Travel, Hospitality, and Retail and how each can provide a more connected option for their customers. The great news about these industries is they are very much connected, with distinct areas of expertise. Retail has likely done the most research in how customers buy, how to display, and advertise. Hotels are masters in guest experience, ensuring space is complementary, comfortable and lends itself toward people feeling great about the place they are at. Travel has the highest knowledge of their product likely better than any other industry, the people employed at centers and destination organizations not only love their state or city, but they know almost everything there is known about it. So how do you combine these core sets of knowledge and experience? How does this play out in a digital world? Well, if you don’t know by now, it starts with the Omnichannel and it continues to discover your customers better and the ways they want to connect. Once you know this, you will open a world of data and information that will help you drive more personalized information and value to your customers. Let me now share the 3 Key Things that Omnichannel and Multi-Device engagement can provide your organization, and why it matters to you: Visitor, Guest or Customer Experience is king. You must provide a consistent, well-thought-out plan to ensure that if someone engages, they feel convenient, connected, and safer now more than ever. In the new world, this is connected directly from digital to Mobile devices, Interactive Touch & Digital Signage – connecting different mediums to provide consistent experiences. Reach out and I can recommend some good reading material. Revenue & Awareness it doesn’t really matter what you call it or how you do it. If you have great content, imagery, and advertising on your website, you need to connect to other devices and mediums. We understand most organizations focus on responsive design, but it’s not just about the design, it’s about the interface and the experience. Most sites are great for exploration but fall short on true engagement the way their users want it. The key is to ensure content and key information freely flows to all other channels and devices uniquely. If you are selling advertisements on your website or other mediums, you have the opportunity to increase revenue and awareness not only online but through physical locations. If you want to get a little deeper, read our blog on media networks. Data & Analytics however you want to call it, these are the new gold for your business. Knowing what your customers want, how they want it, their preferences, desires, location, etc. will allow you to build deeper connections. I understand we are all concerned with privacy, but let’s be honest if there are value, convenience, and ways to save money, most people will share some points of information to accomplish this goal. That 80% of us that use social media may say we care about security but Google, Facebook, Instagram, Amazon, and more say otherwise. If you use the omnichannel correctly you will see dramatic increase in: Emails and Phone numbers from sharing Navigation flow where they went on your screens What they clicked on and shared Physical and Digital Location tracking, or where they went Age, ethnicity, gender, language data What they purchased, or interest areas What coupons they used, what was most important This is the start of the next generation of connected experiences and of course, there are many other areas that you need to know and consider. Such as once you get the data how do you manage it? Luckily most of you have CRM systems and Google Analytics and that is a great place to start. I will save the deeper dive for the next blog and reach out, happy to help. So now the shameless pitch, well not really. This is more about education because I can’t say we are the only game in town, I just know we have the best-connected software solution in the game, with a focus on travel and retail and the ability to leverage the partners you use and love. Now as you look toward the omnichannel, you need to find a software solution to truly connect and leverage your systems to provide multi-device experiences. Here are things you need to consider and know. You have a website CMS, maybe a CRM, maybe
ニュージャージーワイン
ニュージャージーワインの歴史が1758年にまで遡ることをご存知ですか? 当時、英国王立協会は、フランスと同等のワインを造れる植民地人に賞金を提供していました。そして、ニュージャージー出身のウィリアム・アレクサンダーとエドワード・アンティルの2人が成功し、200ポンド（現在の約14兆1000ドル）を受け取りました。現在、ニュージャージーは全米でも有数のワイン生産地であることが証明されています。2016年には、200万ガロン以上のワインを生産し、小売価格は約14兆3000万ドルに達しました。使用製品ネイティブアプリ環境リモート年2021主要目標: ニュージャージー州が高品質のワインを生産し続けるにつれて、年間訪問者数が増加しています。実際、州全体で40種類以上のブドウを栽培しており、ワイン愛好家、カップル、友人、家族にとって最も人気のある場所の1つとなっています。ワイナリーやワイントレイルへのアクセスに対する需要の増加に伴い、ツールや教育、ワイン愛好家の体験を楽しむ新しい方法を提供するアップグレードされたモバイル体験を求めていました。 True Omni が実装した主なユーザーフレンドリーな非接触型アプローチは次のとおりです。訪問したいワイナリーを簡単にスケジュールして予約し、体験を記録する。一定数のワイナリーを訪れた訪問者に報酬を与えることでロイヤルティオプションを促進する。近くのアトラクション、食べ物、宿泊施設を見つけるための便利なオプション。今後のイベントや訪問先などの地元の情報を観光客に提供する。ワインまたは食べ物の試食の予約とメモを取って、ワインのオンライン販売を促進する。 ソリューション: True Omni は IGM Creative Group と緊密に連携し、ニュージャージーワイン生産者協会に iOS と Android の両方のユーザー訪問者向けの総合的なモバイルソリューションを提供しました。デザインから機能まで、True Omni は以前のアプリバージョンを強化し、現在のブランドにマッチし、ユーザーが楽しめる機能がさらに増えるようにしました。以下は、ニュージャージー州のワイン向けに展開された機能です。コア機能: ワイン産地の地域ごとに簡単にナビゲートして接続できるため、エリアごとに計画して接続するのに便利です。ユーザーがメモを取ったり、写真を撮ったり、必要なワイン文書をリストアップしたりできる仮想テイスティングカード。パスポートプログラム - チェックインしてさまざまなワイナリーを訪れる訪問者に報酬を与えます。訪問者がユーザーの旅行と体験を整理できる旅程ビルダー。ユーザーに最新のオファーと取引を知らせるモバイル通知。近くのレストラン、宿泊施設、ワイナリーを見つけることができるマッピングオプション。POSシステムとOpenTableを介した予約とチケットオプション。ソフトウェアのサポート、監視、および24時間365日のリモートアシスタンス。TrueOmniで現在のサービスを最新化する準備はできていますか?