Key Goals:

As an essential part of Visit Salt Lake tourism, they planned to innovate one of their biggest revenue generating stores – the official Visit Salt Lake gift shop. The goal is to invite more travelers to enter the shop and explore all the goodies, while providing new ways to engage and get visitors to stay and plan trips. Providing digital connection points to grab their attention and provide interactive ways to allow travelers to explore.



TrueOmni provided the video wall and interactive screens to connect the architectural design to key digital experiences and content. The solution integrates with Salt Lakes CRM providing rich automatically updated content 24×7. As well the OmniPlatform provides cloud-based management to easily schedule and change imagery, video and key interactive content in minutes. TrueOmni focused on solving the key goals by implementing the following:

Core Functionalities: