Thirteen lobby screens. 29,113 sessions. $442K of visitor spending.
Seven months of measured kiosk activity across eleven Bellevue properties, translated into attributed visitor spending, public tax and partner impact — with every assumption on the record.
Jan 1 – Jul 31, 2026 · TrueOmni CMS analytics · monthly shape modeled
What the network returned.
Attributed figures for the seven-month reporting period, with the annualized run-rate alongside. A defensible slice of Bellevue's visitor economy — not a claim on all of it.
| Measure | Jan 1 – Jul 31, 2026 | Annualized |
|---|---|---|
| Kiosk sessions | 29,113 | 49,908 |
| Attributed conversions | 692 | 1,188 |
| Direct visitor spending | $238,911 | $409,796 |
| Influenced spending | $203,074 | $348,327 |
| Total economic impact | $441,985 | $758,122 |
| Public tax | $39,356 | $67,506 |
| Ad inventory value ($12 CPM) | $4,911 | $8,424 |
In context: Bellevue hosted 2.2M overnight visitors in 2025, generating $760M in overnight spending and $2.3B in total economic impact. This network's contribution is a small, measurable slice of that — and the only slice with a session-level audit trail behind it.
Who the impact reaches.
Spending is distributed using what visitors actually did: dining is the most-used action, and eight of the ten most-shared listings are restaurants — so dining carries the largest share.
| Partner category | Jan–Jul 2026 | Annualized | Share of impact |
|---|---|---|---|
| Restaurants & dining | $137,632 | $236,075 | 31% |
| Hotels & lodging | $109,547 | $187,901 | 25% |
| Attractions & tours | $71,649 | $122,898 | 16% |
| Events & venues | $41,928 | $71,917 | 10% |
| Partner impact captured | $360,756 | $618,791 | 82% |
Hyatt Regency carries a quarter
$185K of annualized impact from a single lobby — 24% of the network, from the unit with the highest session volume.
Three anchors, half the value
Hyatt Regency, Courtyard by Marriott and Hyatt House together account for 49.7% of sessions and impact.
Room to grow at the tail
The lighter units run near 500 sessions each. Attract-loop and property-specific content is the direct lever there.
What comes back to the city.
Attributed spending flows into three taxable bases at Bellevue's published rates. The line that matters to the city is the local one: lodging tax plus Bellevue's and King County's share of sales tax.
| Tax line | Rate | Jan–Jul 2026 | Annualized |
|---|---|---|---|
| Lodging tax — net of sales tax | 4.2% | $4,290 | $7,358 |
| Sales tax · lodging | 10.3% | $10,520 | $18,044 |
| Sales tax · dining & retail | 10.3% | $15,780 | $27,067 |
| Sales tax · attractions & tours | 10.3% | $8,767 | $15,037 |
| Total public tax | — | $39,356 | $67,506 |
| Stays in Bellevue & King County | — | $17,227 | $29,548 |
The local read $29,548 a year of public revenue traceable to thirteen lobby screens — roughly $2,270 per kiosk, before counting the advertising inventory below. Rates: Bellevue combined sales & use tax 10.3%; all-in lodging 14.5% (WA Dept. of Revenue, Q2 2026).
Inventory that already exists.
The network delivered 412,615 ad impressions over the period — 707,000 annualized. Real, delivered inventory in front of a captive hotel-lobby audience.
- The headroom is rate and sell-through — not volume. The impressions are already being served.
- A dining-led audience in eleven hotel lobbies is a specific, sellable proposition.
- Bellevue restaurants, attractions and shuttle partners reach guests at the deciding moment.
| Scenario | CPM | Annual | Per kiosk/mo |
|---|---|---|---|
| Remnant / programmatic | $8 | $5,616 | $36 |
| Market rate | $12 | $8,424 | $54 |
| Direct-sold · hotel lobby | $30 | $21,216 | $136 |
What 20 and 30 touchpoints look like.
Today's thirteen touchpoints are the network's best rooms. The scenario below adds placements at what the middle of the current network delivers — not what the anchors do — so the growth line stays defensible.
| Annualized | 13 · today | 20 touchpoints | 30 touchpoints |
|---|---|---|---|
| Kiosk sessions | 49,908 | 69,508 | 93,508 |
| Economic impact | $758,122 | $1,055,854 | $1,420,423 |
| Public tax | $67,506 | $94,017 | $126,480 |
| — stays in Bellevue & King County | $29,548 | $41,152 | $55,361 |
| Ad impressions | 707,367 | 985,166 | 1,325,328 |
| Ad value · $12 CPM | $8,488 | $11,822 | $15,904 |
| Ad value · direct-sold $30 CPM | $21,221 | $29,555 | $39,760 |
| Impact per touchpoint | $58,317 | $52,793 | $47,347 |
Reach 20 touchpoints
Seven placements at 2,800 sessions a year each — mid-network performance — add $298K of annual economic impact and $26.5K of public tax.
Reach 30 touchpoints
Ten further placements at 2,400 sessions each take the network to $1.42M of annual impact and $126K of tax — nearly double today on both lines.
Be honest about the curve
Value per touchpoint falls from $58.3K to $47.3K as site quality declines. The network still grows — each new screen simply earns less than the Hyatt Regency does.
What would raise these lines faster than more hardware: conversion. Every point of lift in the mobile handoff multiplies across all touchpoints at once — at 30 touchpoints, the same funnel improvement is worth 1.9× what it is worth today. Scenario assumptions are modeled: 2,800 annual sessions per new touchpoint for units 14–20 and 2,400 for units 21–30, drawn from the mid-tier and tail performance of the live network. Impact, tax and impressions scale on the measured per-session rates ($15.19 impact, $1.35 tax, 14.2 impressions).
How the number is built.
Every figure starts from activity the kiosks recorded, then applies a documented chain to reach dollars. Nothing is asserted without a source.
Start with measured activity
29,113 sessions, 6:35 average dwell, 4,299 top-action interactions and 412,615 ad impressions — from the TrueOmni CMS export for January 1 – July 31, 2026.
Apply the intent funnel
Sessions to high-intent (17%) to attributed conversion (14% of high-intent) — the TrueOmni platform benchmark. That yields 692 attributed visitor decisions.
Price with Bellevue's own economics
$345 per attributed visitor — Visit Bellevue's reported $760M of overnight spending divided by 2.2M overnight visitors. No invented spend figure.
Run Washington's tax rates
Bellevue's 10.3% combined sales tax and 14.5% all-in lodging rate, split into the share that stays local and the share going to the state.
What's measured, what's modeled.
An economic-impact figure is only as good as its honesty about where it came from. This is the full ledger.
Straight from the source
- ✓13 kiosks · 29,113 sessions · per-property counts and dwell
- ✓6:35 session-weighted dwell
- ✓4,299 top-action interactions; 40 send-to-phone shares
- ✓412,615 ad impressions
- ✓2.2M overnight visitors · $760M spending · $2.3B impact (Visit Bellevue, 2025)
- ✓10.3% sales tax · 14.5% all-in lodging (WA DOR, Q2 2026)
Replace as better data arrives
- •Funnel rates: 17% high-intent, 14% conversion (platform benchmark)
- •Influenced spending at 0.85× direct (Tourism Economics range 0.7–1.1)
- •Spend split: 30% lodging / 45% dining & retail / 25% attractions
- •Lobby passersby, derived as sessions ÷ a 45% interaction rate
- •Seasonal curve — the export covers January–July only
- •Ad CPMs and fill rate; capital and software in the payback math
Two inputs would materially firm this up: real lobby foot-traffic counts (OMNI PeopleCount or hotel-supplied), replacing the modeled interaction rate — and actual contract capital and software figures in place of the placeholders. No digital signage is included: the export covers interactive kiosks only.
Two levers, both already in the data.
The economics scale with more sessions carrying intent to a phone, and with better-priced inventory on screens that already serve impressions.
Raise the value per session
Forty send-to-phone shares against 29,113 sessions is the most improvable number in the report. Trackable QR and a visible handoff on dining and event content move attributed spend directly — at today's traffic each additional attributed conversion carries about $638 of economic impact.
Price the inventory properly
707,000 annualized impressions in eleven hotel lobbies, sold direct to Bellevue dining and attraction partners, is a $21K line rather than an $8K one — without adding a single screen.
Set the baseline for the next review.
One working session to activate the mobile handoff, set the rate card, and lock the metrics we'll measure this against next quarter.
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