Visitor Network Value Calculator
TrueOmni
TrueOmni Visitor Network · Economic Impact Calculator

One Network. Four Sources of Value.

Turn visitor traffic into measurable revenue, economic impact and first-party intelligence. TrueOmni transforms high-traffic hotel and destination locations into an interactive visitor network that creates opportunities across advertising, transactions, visitor spending and data.

Measured Actual performance from a live 13-kiosk network
Illustrative Planning scenarios to replace with measured data
Proven performanceMeasured

13-kiosk hotel network · 6-month measurement

13Kiosks
29,113Sessions
6:35Average session
412,615Ad impressions
5,290Monthly impressions per kiosk
825,230Annualized impressions
6:35min : sec per visit

Visitors aren't simply passing a screen. They spend an average of 6 minutes and 35 seconds interacting with the experience.

That attention can be monetized while helping visitors discover businesses, attractions, events and experiences.

Network opportunity

Three deployment scenarios

The first two rows scale the measured network. The last two rows are higher-traffic planning targets.

Annual figure10 kiosks20 kiosks30 kiosks
Sessions at proven rate Measured basis44,78989,578134,367
Impressions at proven rate Measured basis634,8001.27M1.90M
Impressions at 15K target Illustrative1.80M3.60M5.40M
Engagements at 40% of target Illustrative720K1.44M2.16M

Proven-rate projections use the 13-kiosk, six-month measured network (5,290 impressions and about 373 sessions per kiosk per month). The 15,000-impression target represents a higher-traffic network and is not current measured performance.

Opportunity calculatorIllustrative

Model your network

Change any assumption. Results update instantly. Start from the measured rate, then test the higher-traffic target.

Network
%
Share of impressions that become an interaction
Media
$
Transactions
%
Share of engagements that produce a ticket, booking or purchase
$
%
Commission or booking fee captured by the network
Economic impact
$
Dining, retail, transport and lodging beyond the transaction itself
Total annual opportunity
$0
AdvertisingTransaction revenueEconomic activity
Advertising revenue
$0
Transaction revenue
$0
Potential economic activity
$0
Direct network revenue
$0
Advertising plus transaction revenue: the dollars the network itself can capture
Annual visitor funnel
Impressions
0
Engagements
0
Transactions
0
Value influenced
$0

Illustrative planning model. CPM, conversion, transaction value, revenue share and visitor spend are assumptions. Replace them with measured TrueOmni data as it becomes available. Economic activity is visitor spending influenced, not revenue to the network.

Four sources of value

What one network creates

Media revenue
Illustrative

Turn visitor attention into advertising and sponsorship revenue.

Network$10$15$20$25
10 kiosks$18K$27K$36K$45K
20 kiosks$36K$54K$72K$90K
30 kiosks$54K$81K$108K$135K

Annual gross inventory value by CPM, at the 15,000 impression target. A 30-kiosk network delivers 5.4M annual impressions: $54K to $135K potential gross media value.

Local businessesHotelsRestaurantsAttractionsEventsTransportationRetailDestination sponsors
Transaction revenue
Illustrative

Turn discovery into measurable action.

Discover›Engage›Book›Purchase
$3.24MPotential transaction value influenced: 2.16M engagements × 2% conversion = 43,200 transactions at $75 average

A planning scenario for a 30-kiosk network. Actual conversion and transaction value should be replaced with measured TrueOmni data.

TicketsToursAttractionsRestaurantsEventsActivitiesTransportation
Economic impact
Illustrative

Measure what visitor engagement produces.

Reach
Engage
Discover
Convert
Transact
Spend

The network connects visitor engagement to spending throughout the local economy. The objective is not simply to count impressions.

LodgingDiningAttractionsEntertainmentRetailTransportationTours
First-party visitor intelligence
Captured today

Every interaction can become an insight.

  • What are visitors looking for?
  • Which businesses and attractions are they discovering?
  • What content and offers generate action?
  • What are visitors asking AI Concierge?
  • What converts to QR, web, ticket or booking activity?
  • When and where are visitors engaging?

A continuously improving picture of visitor intent and demand.

The TrueOmni value model

From screens to infrastructure

The network becomes more valuable as it grows. Every additional kiosk is another physical touchpoint.

MediaAdvertising and sponsorship revenue
TransactionsTickets, bookings and purchases
Economic impactVisitor spending influenced
IntelligenceFirst-party visitor behavior and intent

Visitor engagement + local commerce + advertising + data

The opportunity

Deploy 10. Scale to 20. Build toward 30+.

10

Deploy

  • Start from the measured performance of the existing network
  • Place in the highest-traffic locations
20

Scale

  • Connect local businesses and destination partners
  • Add transactions and booking
30+

Build

  • Layer in AI Concierge
  • Capture first-party visitor intelligence across the destination
The result

A visitor experience that can help pay for itself, while creating measurable value for the destination, its businesses and its visitors.

TrueOmni

Experience over transactions. People first. Data always.