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Pittsburgh Growth Path
Visit Pittsburgh · TrueImpact Growth Path · October 2026

Seven kiosks prove the demand. Thirty capture the city.

Your network already holds visitors for nearly four minutes and sends them across the region. Here is where it stands today, and what it is worth at 10, 20 and 30 kiosks.

Today · 7 kiosks$93Keconomic impact / yr
→
Full build · 30 kiosks$579K6.2× the impact for 4.3× the kiosks
Where you are today

Visitors arrive with a question, and stay to answer it.

January 1 to August 31, 2026, across Lawrenceville, Pittsburgh International Airport and the Heinz History Center, plus the 5x1 video wall.

4,106
Kiosk sessions
≈ 6,200 a year at today's pace
3:52
Avg. session time
Reading and planning, not glancing
226,770
Video wall impressions
55 for every kiosk session
$93K
Impact / yr Modeled
Plus ≈ $6K public tax
36.6%

of all sessions run through one screen, Lawrence 01. The network depends on a single unit.

7:20

dwell at the Airport Portrait Right unit. High-traffic placements earn the longest sessions.

55

itinerary adds and send-to-phone actions. The plan is made at the screen but rarely leaves with the visitor.

Where you can go

Impact grows faster than kiosk count.

New units go where visitors already show demand, so each one outperforms today's network average.

Attributed economic impact per year

Today is built on measured sessions; 10, 20 and 30 kiosks are modeled scenarios.
$0$200K$400K$600K7 kiosks: $93K economic impact per year$93K7 kioskstoday10 kiosks: $156K economic impact per year$156K10 kiosks1.7× today20 kiosks: $368K economic impact per year$368K20 kiosks4.0× today30 kiosks: $579K economic impact per year$579K30 kiosks6.2× today
Today
7kiosks
Sessions / yr
6,159
Economic impact
$93K
Public tax
$6K
Live network · measured sessions
Step 1 · +3 kiosks
10kiosks
Sessions / yr
10,359
Economic impact
$156K
Public tax
$10K
1.7× impact · 1.7× sessions
Fix the single-screen dependence
Step 2 · +13 kiosks
20kiosks
Sessions / yr
24,359
Economic impact
$368K
Public tax
$24K
4.0× impact · 4.0× sessions
Cover hotels, tours and convention
Step 3 · +23 kiosks
30kiosks
Sessions / yr
38,359
Economic impact
$579K
Public tax
$38K
6.2× impact · 6.2× sessions
Full city and countryside build-out

Hardware for added units ≈ $28.5K (to 10), $123.5K (to 20), $218.5K (to 30). Media, transaction and intelligence value by scenario are in the next section. Scenarios are illustrative, not quotes or commitments.

Revenue generation

One network. Four sources of value.

Every kiosk session and every screen impression feeds four value layers. Here is each one for Pittsburgh at 10, 20 and 30 kiosks.

01
Media
Advertising & sponsorship revenue
$99Knet / yr at 30 kiosks
02
Transactions
Tickets, bookings & purchases
$42Kbookings / yr at 30 kiosks
03
Economic impact
Visitor spending influenced
$579K/ yr at 30 kiosks
04
Intelligence
First-party visitor behavior & intent
1,920visitor contacts / yr at 30 kiosks

Three deployment scenarios: reach

10 kiosks20 kiosks30 kiosks
Annual sessions Pittsburgh proven rate10,35924,35938,359
Annual impressions proven rate: wall + kiosk ad views349K360K372K
Annual impressions 15K / kiosk / month target1.80M3.60M5.40M
40% engagement target model720K1.44M2.16M

Three deployment scenarios: value by layer

10 kiosks20 kiosks30 kiosks
Media ad revenue at 15K target, net of software$23K$55K$99K
Transactions gross tour, ticket & booking sales$11K$27K$42K
Economic impact visitor spending influenced$156K$368K$579K
Intelligence opted-in visitor contacts5201,2201,920
Intelligence visitor intent records (sessions)10,35924,35938,359

Proven-rate projections use Pittsburgh's seven-kiosk network, measured over eight months (Jan to Aug 2026): today's units at their current pace, new units at the Airport Right pace. Proven impressions are low because no kiosk counts passersby yet; the video wall supplies 340K of them. The 15,000-impression target represents a higher-traffic network with OMNI Faces measuring audience, and is not presented as current measured performance. All dollar values are modeled.

Where the new kiosks go

Follow what visitors already tap.

Candidate placements chosen from Pittsburgh's own listing, event and action data. None surveyed or quoted yet.

+3
To 10 kiosks

Break the single-screen dependence

  • 1Airport, the network's longest dwell
  • 1Strip District
  • 1Cultural District / Theater Square
Strip District Neighbors and Theater Square already rank in the top 10.
+10
To 20 kiosks

Meet visitors where they stay and gather

  • 4Downtown hotel lobbies
  • 2Convention center
  • 2Tour start points
  • 2Stadiums and North Shore
Tours lead both listings and events; Hotels & Resorts drew 245 taps.
+10
To 30 kiosks

Carry the city into the countryside

  • 4Second-wave hotels
  • 3Museums and attractions
  • 3Countryside welcome centers
Pittsburgh & Its Countryside drew 256 taps; regional partner sites already get click-throughs.
How to read the numbers

What's measured, what's modeled.

Measured

  • Sessions, dwell, screens per session, actions and listings from the TrueOmni CMS, Jan 1 to Aug 31, 2026
  • Video wall impressions (226,770) and kiosk ad views (3,369)
  • Annualized at 12 / 8 months

Modeled · illustrative

  • $15.09 impact per session and tax at 6.5% of impact, from the Visit Bellevue TrueImpact network. Pittsburgh's own visitor-economy data replaces these in a full brief.
  • 15,000 kiosk impressions per unit per month (target), once OMNI Faces counts passersby; 40% engagement on those impressions
  • Ad revenue at a $35 CPM with fill rising 50% → 70%, net of $1,400 software per kiosk
  • Transactions at 2% of sessions × $55 average ticket; contacts at 5% opt-in
  • New units at ≈ 1,400 sessions / yr, today's Airport Right pace; ≈ $9,500 hardware per unit
Next steps

Start with the step to ten.

Book a working session
  1. Run the 30/60/90-day plan on today's seven kiosks.
  2. Add OMNI Faces so impressions and ad value are measured.
  3. Choose and price the first three placements.
  4. Build the full TrueImpact brief on Pittsburgh's own numbers.