Top 5 Things to Drive Revenue for your Travel Organization

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Top 5 Things to Drive Revenue for your Travel Organization

Picture of By Regina Carrillo

By Regina Carrillo

Destination Marketing Organizations understand that they have become key agents of the economy throughout their destination and state.  Their efforts support local businesses and help visitors have an outstanding experience by providing information and tools that help them understand the culture and navigate making the most out of their visit. 

Promoting a destination and keeping high standards to exceed the visitor’s expectations has always been on DMOs’ plate but the importance of innovation and technology adoption has never been as critical as in recent years, just to give a perspective of this, the Global Travel Technologies Industry has gone from 6 Billion in the year 2020 to being projected to reach a size of US$13.6 Billion by 2027.

Innovation is important for every industry in 2022 but choosing the right tools that complement each specific strategy is crucial for making the best business decisions. Here are five new ways how Destination Marketing Organizations can leverage technology and reach revenue goals.

 

1. Multi-channel Platform – Connecting Marketing & Advertising

Destinations continue to grow the amount and types of systems and experiences they use to engage and manage content, campaigns, and data for visitors. The key to customer engagement in the new normal is multi-device. Providing web, mobile and interactive experiences that connect visitors through any device they want to use. With these changes in traveler behavior organizations can now extend advertising, ticketing, and ways to engage local businesses throughout the pre, during, and post-connection.


2. Trails & Passes

As travelers look for more unique experiences and destinations, focus on opening up all areas with new opportunities for connections. With trails and passes visitors can learn more about outdoor, cultural, and specific tourism options. Now you can tie together ways to track visitors’ learning and engage with local areas, and businesses. Include notifications, advertising, and award systems to drive new ways to show marketing effectiveness. Connect eCommerce and ticketing options that allow you to sell tours, and discount sna passes.


3. Coupons
Coupons are known to be used to strategically encourage customers to buy a product or service and boost profit margin. DMOs can make use of this marketing tool to create loyalty with recurrent visitors by using discounts as a reward to ensure they continue to visit and consume at the destination. Digitalizing these well-known existing practices can also help you drive real data on redemption and show you the best options and deals to share with your stakeholders.
 
4. Advertising – Including location-based notifications!
Whether connecting through advertising agencies or using 3rd party each screen you have has the potential to drive revenue and awareness.  Traditional website ads are the most widely known and tracked, however, Digital out-of-home and mobile are proving to be the more effective.  Using Digital Signage in key areas, like visitor centers, airports, and attractions open up more impressions and audiences.  In turn, opening up new advertising clients and increasing revenue.   Mobile unlocks point of purchase opportunities, giving customers notifications of events, deals, and purchase opportunities as these get into areas.
 
5. Ticketing & eCommerce

Infinite possibilities come when talking about the innovation of travel revenue options but building tools that allow visitors to reserve, purchase and engage in building their best experience is key.  But finding a good ticketing option that allows you to do everything from purchasing local passes, packages, and even concert tickets.  The key is taking your experience through to transaction but also providing new options to compete for the visitor dollar.  Most multi-device or self-service solutions will connect eCommerce options, sell all your local wares, and ship anywhere the visitors want to receive them.   


Once all channels and income sources are managed through one single platform better advertising and ticketing sales are reached. It is true that the stronger the relationship among all economic stakeholders in a destination is, the easier it is to collaborate and reach specific goals. True Omni helps with communication efficiency and transparency by providing next-generation revenue tools across any device at the right time.  Give us a call at 833-300-6664 or email us at info@trueomni.com to increase your revenue option We can help see if this technology is the right fit for your hotel or facility!
 
References:
https://inter-growth.co/content-marketing/how-blogging-drives-sales/
https://hospitalitytech.com/4-ways-self-order-kiosks-grow-restaurant-revenue
https://www.embedcard.com/resources/blog/self-service-kiosk-increase-revenue
https://www.pushengage.com/email-vs-push-notifications-statistics/

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