The Evolution of The Mobile Visitor Center Take it on the Road!

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The Evolution of The Mobile Visitor Center
Take it on the Road!

Picture of By Erinn Stranko

By Erinn Stranko

Vehicle modifications, Pop-Up Trailers, and the next generation of Technology and Brand engagement connect with visitors wherever they may roam. 

True Omni didn’t invent the Mobile VIC, but we have perfected it!  With a global pandemic raging, many destinations were forced to shut their brick-and-mortar visitor centers as traffic dwindled and visitor numbers came crashing down.  The return to travel hasn’t been easy, and certainly not for those who want to continue to engage visitors while in destination. 
 
Cue the mobile visitor center.  Think of this as the destination’s version of #vanlife.  Old buses, vans, ambulances, and even bicycles have become the visitor center on the go!  Imagine taking your visitor center to your visitors in high-traffic areas or events. Talk about a game changer! Take that and give it an energy drink and a couple of axles….voila, a mobile visitor center. How do you get there though?
 
  • Where will you take your mobile VIC?  Be sure to plan for conditions in your most commonly visited places.
  • What information are your visitors looking for?  Implement the best technology to inform the visitor of the information they are most likely to seek out.
  • How many visitors might you want to serve at once?  Interactive additions can help those who may want to connect to information through technology.
  • Use your mobile visitor center to educate visitors on sustainability and destination stewardship initiatives.
  • When looking at technology for your mobile VIC, make sure it integrates with your CRM or CMS system, ensuring updated content and ease of management. 
  • Don’t forget to assess key analytics; there are options for people count and overall usage.
  • Tailor the experience to the mobile visitor center’s destination by providing information that relates to the event, location, or special occasion it is parked near.
  • Consider mobile and digital options to share brochures, send notifications, and use tools to keep attendees and visitors informed on current events and others coming up.
 True Omni has been building mobile VIC technology for years, but now we have joined forces with one of the premier vehicle and mobile visitor center builders in North America. We are happy to share everything we have learned and help you transform visitor centers into the best experience centers! There are lots of options to choose from for every type of budget. If you want to see some examples and ideas, email us at info@trueomni.com or call 888-334-6664. 
 

If you can dream it, we can build it. 

(Photo credits to GuerillaCube.com)

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