VisitLEX, the official tourism organization for Lexington, plays a central role in showcasing Kentucky’s horse country, bourbon culture, and vibrant Bluegrass heritage. In 2024, Fayette County tourism reached a record $1.7 billion in economic impact, supporting over 11,800 local jobs and generating more than $131 million in state and local tax revenue. As part of Kentucky’s broader success — with 80 million travelers and $14.3 billion in statewide impact — Lexington stands out as a premier destination driving both economic growth and authentic visitor experiences.
Indoor Kiosk
Video Wall 3×2
Visitor Center
2024
Scattered visitor information across multiple locations made it difficult for travelers to access consistent details on attractions, dining, and events.
Lack of personalized trip planning tools limited the ability to guide visitors through experiences tailored to their interests, from bourbon trails to horse country tours.
Limited visitor analytics and engagement tracking reduced visibility into traveler behavior, making it harder to measure impact and optimize tourism strategies.
TrueOmni installed seven interactive kiosks featuring:
Advertising – Showcase local attractions, events, and partners through dynamic digital promotions.
Interactive Trails – Bandwango – Connect visitors to curated experiences like bourbon, horses, and cultural tours.
Social Wall – Crowdriff – Aggregate and display authentic user-generated content to highlight Lexington’s experiences.
Flight Status – Bluegrass Airport – Offer real-time flight updates directly within the visitor journey.
Increased visitor engagement through interactive kiosks, photo booths, and social walls, creating memorable moments and boosting online visibility.
Boosted partner visibility and revenue opportunities with targeted Advertising and curated trail promotions.
Enhanced traveler convenience through real-time flight updates from Bluegrass Airport integration, ensuring a connected experience from arrival to departure.
By implementing TrueOmni’s suite of interactive solutions, VisitLEX transformed the way travelers explore Lexington, offering a more connected, personalized, and accessible visitor journey. The integrations not only streamlined trip planning and boosted partner visibility but also delivered valuable data insights, directly supporting Lexington’s record-breaking $1.7 billion tourism impact and strengthening its position as a premier Kentucky destination.
