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Little Rock, Arkansas’ capital, blends rich history and modern amenities along the Arkansas River. Notable attractions include the Clinton Presidential Library, Little Rock Central High School, and the River Market District, complemented by its role as a center for government, healthcare, and education.

Products Used

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Cosmic II

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Gemini

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PWA

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LED Wall

Enviroment

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Visitor Center

Year

2023

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Key Goals

Key Goals for Enhancing the Visitor Experience in Little Rock: 

  • Leverages visitor data to tailor experiences and optimize event planning.
  • Engages visitors with interactive photo opportunities that boost social media sharing and enhance branding.
  • Provides interactive navigation tools to help visitors easily find and explore attractions and services.
  • Enables visitors to create personalized travel plans, enhancing their experience through convenience and tailored recommendations.
  • Promotes local businesses and events, generating revenue and increasing awareness of available activities and services.
  • Showcases real-time visitor content and social media interactions, enhancing engagement and community connection.
  • Collects valuable visitor feedback to continuously improve the experience and gauge satisfaction.
  • Offers multilingual support, ensuring all visitors can access information and communicate effectively, enhancing inclusivity.

Solution

Little Rock partnered with True Omni to implement:

Hardware

  • Six interactive kiosks and 1 progressive Web App placed at key locations. These units offer visitors easy access to maps, event listings, local services, and more.

Software

  • A Content Management System (CMS)Enables seamless updates and management of kiosk content, ensuring timely and accurate information for users.
  • Data Tools Collect insights on visitor behavior and preferences, enabling informed, data-driven decisions.
  • Data & Events management, Keeps visitors informed with real-time local event updates, ensuring they don't miss any opportunities and enhancing their overall experience.
  • Analytics: Delivers essential insights into how kiosks are used, popular attractions, and visitor demographics, driving informed decisions to optimize the kiosk experience.

Extensions

  • Omni Data Events: Facilitates real-time updates and coordination of events across multiple platforms, ensuring visitors have the latest information on local happenings and activities.
  • Photo Booth: Engages visitors with interactive photo opportunities, creating memorable experiences and generating social media content that enhances destination visibility.
  • Maps: Provides easy-to-use, interactive maps that help visitors navigate and explore the area, improving their overall experience and ensuring they find key attractions and amenities.
  • Itinerary: Offers personalized itinerary planning, allowing visitors to tailor their travel experiences to their interests and time, maximizing satisfaction and engagement.
  • Advertising: Delivers targeted advertisements and promotions to visitors, boosting local business exposure and providing relevant offers and information that enhance the visitor's stay.
  • Social Wall: Showcases user-generated content and social media feeds, creating a dynamic and engaging display that reflects real-time visitor experiences and community interactions.
  • Guestbook & Survey: Collects feedback and visitor opinions through interactive surveys and guestbooks, providing valuable insights for improving services and visitor satisfaction.
  • Google Translate: Provides instant translation services, enabling non-English speaking visitors to access information and navigate the area comfortably, enhancing inclusivity and accessibility.

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