Driving Engagement and Economic Impact with the Connected Visitor Economy

In today’s competitive tourism landscape, destinations and event organizers are looking for more than just foot traffic. They want measurable engagement, stronger partner connections, and clear economic impact. That’s where the Connected Visitor Economy comes in — a model that transforms visitor experiences into revenue-assisted, actionable outcomes.

Explore Utah Valley

Explore Utah Valley partnered with TrueOmni to elevate digital engagement at key visitor touchpoints—Provo Airport and the Utah Valley Visitor Center. Through a mix of interactive hardware and smart digital modules, the destination now delivers dynamic content, real-time event updates, and immersive exploration tools for travelers—powered by TrueOmni’s omniplatform and analytics