{"id":49294,"date":"2025-01-20T23:23:36","date_gmt":"2025-01-20T23:23:36","guid":{"rendered":"http:\/\/trueomni.com\/?p=49294"},"modified":"2025-01-30T17:31:05","modified_gmt":"2025-01-30T17:31:05","slug":"marketing-shift-the-new-era-of-visitor-information-targeting","status":"publish","type":"post","link":"https:\/\/trueomni.com\/spanish\/blog\/marketing-shift-the-new-era-of-visitor-information-targeting\/","title":{"rendered":"Marketing Shift: The New Era of Visitor Information Targeting"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"49294\" class=\"elementor elementor-49294\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eac14dc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1eac14dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12420318\" data-id=\"12420318\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10e0ecd2 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"10e0ecd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&nbsp;<span class=\"fontstyle0\">In destination marketing, best practices focus on understanding and engaging your audience. As Cvent highlights, these include targeting specific audiences, building brand awareness, increasing visitor numbers, and using platforms to generate actionable data. These efforts often leverage unique selling points (USPs), geotargeting, location-based marketing, and collaborations with influencers or programs.<\/span><\/p><p><span class=\"fontstyle0\"><br><\/span><\/p>\n<p><span class=\"fontstyle0\">But what if your destination has an untapped opportunity to combine these strategies and connect with millions of visitors already within your area? Many destinations miss out on engaging a significant portion of their audience. Now is the time to bridge that gap by meeting visitors where they are and revolutionizing location-based marketing.<\/span><\/p><p><span class=\"fontstyle0\"><br><\/span><\/p>\n<p><span class=\"fontstyle0\">Let\u2019s explore the potential of this untapped opportunity by starting with visitor behavior trends and statistics.<\/span><\/p>\n<p><span class=\"fontstyle0\">&nbsp;<\/span><\/p>\n<h5><span class=\"fontstyle0\"><span class=\"fontstyle0\"><b>In-Destination Visitor Insights:<\/b><\/span><\/span><\/h5>\n<ul>\n<li><span class=\"fontstyle0\"><strong><span class=\"fontstyle0\">30% <\/span><\/strong><span class=\"fontstyle3\">of US travelers will access a destination website when planning<\/span><\/span><\/li>\n<li><span class=\"fontstyle0\"><strong><span class=\"fontstyle0\">85% <\/span><\/strong><span class=\"fontstyle3\">of Travelers decide on travel activities after arriving at their destination<\/span><\/span><\/li>\n<li><span class=\"fontstyle0\"><strong><span class=\"fontstyle0\">67% <\/span><\/strong><span class=\"fontstyle3\">will use Google to find local information upon arrival<\/span><\/span><\/li>\n<li><span class=\"fontstyle0\"><span class=\"fontstyle0\"><strong>3-5%<\/strong> <\/span><span class=\"fontstyle3\">of visitors connect with visitor centers<\/span><\/span><\/li>\n<li><span class=\"fontstyle0\"><span class=\"fontstyle0\"><strong>37% <\/strong><\/span><span class=\"fontstyle3\">of visitors show up without specific plans<\/span><\/span><\/li>\n<li><span class=\"fontstyle0\"><strong><span class=\"fontstyle0\">17% <\/span><\/strong><span class=\"fontstyle3\">show up without lodging confirmations<\/span><\/span><\/li>\n<\/ul>\n<p><span class=\"fontstyle0\"><em><span class=\"fontstyle4\">* Tourism Analytics, Longwoods, Oracle<\/span><\/em><br><br style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; line-height: normal; text-align: -webkit-auto; text-size-adjust: auto;\"><\/span><\/p>\n<p><strong><span class=\"fontstyle0\"><span class=\"fontstyle0\">These numbers reveal a critical gap in reaching visitors inside your destination. Let\u2019s consider an example using a fictional destination, &#8220;St. Louie,&#8221; to illustrate the engagement potential:<\/span><\/span><\/strong><\/p>\n<ul>\n<li><span class=\"fontstyle0\"><strong><span class=\"fontstyle3\">25 million <\/span><\/strong><span class=\"fontstyle0\">annual visitors<\/span><\/span><\/li>\n<li><span class=\"fontstyle0\"><strong><span class=\"fontstyle3\">3.5 million <\/span><\/strong><span class=\"fontstyle0\">visit the destination website (primarily for planning purposes).<\/span><\/span><\/li>\n<li><span class=\"fontstyle0\"><span class=\"fontstyle0\">Only <\/span><span class=\"fontstyle3\">750,000 <\/span><span class=\"fontstyle0\">visitors (3-5%) interact with a visitor center.<\/span><\/span><\/li>\n<li><span class=\"fontstyle0\"><strong><span class=\"fontstyle3\">15 million <\/span><\/strong><span class=\"fontstyle0\">visitors move between top attractions<\/span> <br style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; line-height: normal; text-align: -webkit-auto; text-size-adjust: auto;\"><\/span><\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<p><span class=\"fontstyle0\">If the numbers aren\u2019t talking to you yet, on average DMOs <\/span><span class=\"fontstyle2\"><strong>only connect with around 20% of your destination&#8217;s visitors and that may be a generous percentage<\/strong>.<\/span><\/p>\n<p><span class=\"fontstyle2\">&nbsp;<\/span><\/p>\n<h5><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Billy-touching-screen-1024x666.png\" class=\"aligncenter wp-image-49347 lazyload\" alt=\"\" width=\"601\" height=\"390\"><noscript><img decoding=\"async\" class=\"aligncenter wp-image-49347\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Billy-touching-screen-1024x666.png\" alt=\"\" width=\"601\" height=\"390\" srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Billy-touching-screen-1024x666.png 1024w, https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Billy-touching-screen-300x195.png 300w, https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Billy-touching-screen-768x499.png 768w, https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Billy-touching-screen-1536x999.png 1536w, https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Billy-touching-screen-2048x1332.png 2048w, https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Billy-touching-screen-32x21.png 32w, https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Billy-touching-screen-600x390.png 600w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/noscript><\/h5>\n<h5><strong><span class=\"fontstyle2\"><span class=\"fontstyle0\">Current Marketing Costs and Challenges<\/span><\/span><\/strong><\/h5>\n<p><span class=\"fontstyle2\"><span class=\"fontstyle2\">As we get excited let\u2019s talk about traditional marketing and then compare ourselves to some possible new channels. Most marketers often rely on traditional advertising methods, such as digital ads, magazines, and billboards, to target visitors. However, these strategies come with limitations:<\/span><\/span><\/p>\n<p><strong><span class=\"fontstyle2\"><span class=\"fontstyle0\" style=\"font-size: 11pt;\">Sample CPM costs:<\/span><\/span><\/strong><\/p>\n<ul>\n<li><span class=\"fontstyle2\"><span class=\"fontstyle2\">CPMs for Travel Organizations run $5 to $12 per click (2023)<\/span><\/span><\/li>\n<li><span class=\"fontstyle2\"><span class=\"fontstyle2\">Average eyeballs on your Digital Ad, can be hard to segment<\/span><\/span><\/li>\n<li><span class=\"fontstyle2\"><span class=\"fontstyle2\">Magazines run $100,000 to reach 4 million readers, with little data on conversion<\/span> <br style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; line-height: normal; text-align: -webkit-auto; text-size-adjust: auto;\"><\/span><\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<div><span class=\"fontstyle0\"><strong>Now let\u2019s look at this new opportunity, let\u2019s start with some numbers that marketers may be familiar with \u2013 Billboard advertising:<\/strong><\/span><\/div>\n<ul>\n<li><span class=\"fontstyle3\">On average <strong>30,000 to 70,000<\/strong> visitors per day<\/span><\/li>\n<li><strong><span class=\"fontstyle0\">71% <\/span><\/strong><span class=\"fontstyle3\">of visitors consciously look at billboards<\/span><\/li>\n<li><strong><span class=\"fontstyle0\">65% <\/span><\/strong><span class=\"fontstyle3\">will retain the message<\/span><\/li>\n<li><span class=\"fontstyle3\">Cost range for the city area $15k plus per month<\/span><\/li>\n<li><span class=\"fontstyle3\">Little to no conversion data<\/span><\/li>\n<\/ul>\n<h5><strong><span class=\"fontstyle0\">Unlocking the Opportunity: Digital Signage and Omni Channel Solutions<\/span><\/strong><\/h5>\n<div><span class=\"fontstyle2\">What if you could create your own media network within your destination? Enter <\/span><span class=\"fontstyle0\">se\u00f1alizaci\u00f3n digital <\/span><span class=\"fontstyle2\">powered by tools like the <a href=\"https:\/\/trueomni.com\/spanish\/trueomni-platform\/\">Plataforma omni<\/a>, <\/span><span class=\"fontstyle0\">Omni Kiosk, <\/span><span class=\"fontstyle2\">y <\/span><span class=\"fontstyle0\">Omni Signage.<\/span><\/div>\n<div><span class=\"fontstyle0\"><br><\/span><span class=\"fontstyle2\">By strategically placing digital signage at key attractions, visitor hubs, and high-traffic areas, you can:<\/span><\/div>\n<ul>\n<li><span class=\"fontstyle0\">Build partnerships with local businesses and organizations.<\/span><\/li>\n<li><span class=\"fontstyle0\">Create a marketing channel that connects directly with millions of visitors.<\/span><\/li>\n<li><span class=\"fontstyle0\">Offer a platform for real-time updates, promotions, and interactive features that visitors value.<br><\/span><span class=\"fontstyle0\">Drive more awareness, Advertising, and Stakeholder Revenue<\/span><\/li>\n<\/ul>\n<h5><strong><span class=\"fontstyle0\">&nbsp;<\/span><\/strong><\/h5>\n<h5><strong><span class=\"fontstyle0\">Por qu\u00e9 <a href=\"https:\/\/trueomni.com\/spanish\/digital-signage\/\">Se\u00f1alizaci\u00f3n digital<\/a> Works<\/span><\/strong><\/h5>\n<p><span class=\"fontstyle2\">The numbers speak for themselves:<\/span><\/p>\n<ul>\n<li><strong><span class=\"fontstyle0\">94% <\/span><\/strong><span class=\"fontstyle2\">more views for digital visuals compared to text-based information.<\/span><\/li>\n<li><strong><span class=\"fontstyle0\">65% <\/span><\/strong><span class=\"fontstyle2\">information retention rate after three days for visually presented content.<\/span><\/li>\n<li><strong><span class=\"fontstyle0\">83% <\/span><\/strong><span class=\"fontstyle2\">recall rate for digital signage (nearly double that of traditional ads).<\/span><\/li>\n<li><strong>47.7%<\/strong> <span class=\"fontstyle2\">increase in brand awareness effectiveness.<\/span><\/li>\n<li><strong>400%<\/strong> <span class=\"fontstyle2\">more views for digital displays compared to static ones.<\/span><\/li>\n<li><strong>75%<\/strong> <span class=\"fontstyle2\">of travelers recall seeing a digital billboard in the past month.<\/span><\/li>\n<\/ul>\n<p><span class=\"fontstyle2\">With over 2,000 screens deployed in destinations, airports, and hotels over the past six years, we\u2019ve seen firsthand how impactful digital signage can be.<\/span><\/p>\n<p><\/p>\n<h5><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Anaheim_Displays-Kiosks-1024x581.jpg\" class=\"aligncenter wp-image-49353 lazyload\" alt=\"\" width=\"600\" height=\"340\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49353\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Anaheim_Displays-Kiosks-1024x581.jpg\" alt=\"\" width=\"600\" height=\"340\" srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Anaheim_Displays-Kiosks-1024x581.jpg 1024w, https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Anaheim_Displays-Kiosks-300x170.jpg 300w, https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Anaheim_Displays-Kiosks-768x436.jpg 768w, https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Anaheim_Displays-Kiosks-1536x872.jpg 1536w, https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Anaheim_Displays-Kiosks-2048x1163.jpg 2048w, https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Anaheim_Displays-Kiosks-32x18.jpg 32w, https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/Anaheim_Displays-Kiosks-600x341.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/h5>\n<h5><strong><span class=\"fontstyle0\">Key Takeaways and Actionable Steps<\/span><\/strong><\/h5>\n<p><span class=\"fontstyle2\">Destinations have an unprecedented opportunity to enhance the marketing impact with a less expensive and more effective solution than ever before. This is just as much of an immediate opportunity as it is to build a lasting legacy for the teams involved.<\/span><\/p>\n<p><span class=\"fontstyle0\">Here\u2019s what to do next:<\/span><\/p>\n<ol>\n<li><strong><span class=\"fontstyle0\">Identify high-traffic areas<\/span><\/strong><span class=\"fontstyle2\"><strong>:<\/strong> Focus on top attractions, airports, and visitor hubs to maximize <\/span><span class=\"fontstyle2\">visibility. <\/span><\/li>\n<li><strong><span class=\"fontstyle0\">Build partnerships<\/span><\/strong><span class=\"fontstyle2\"><strong>:<\/strong> Collaborate with local businesses, attractions, and organizations to <\/span><span class=\"fontstyle2\">create mutually beneficial programs.<\/span><\/li>\n<li><strong><span class=\"fontstyle0\">Invest in indoor and outdoor digital signage<\/span><\/strong><span class=\"fontstyle2\"><strong>:<\/strong> Leverage products like Omni Kiosks for <\/span><span class=\"fontstyle2\">versatility and durability. <\/span><\/li>\n<li><strong><span class=\"fontstyle0\">Integrate your systems<\/span><\/strong><span class=\"fontstyle2\"><strong>:<\/strong> Ensure seamless updates and real-time messaging. <\/span><\/li>\n<li><strong><span class=\"fontstyle0\">Offer features visitors want<\/span><\/strong><span class=\"fontstyle2\"><strong>:<\/strong> Include wayfinding, event details, promotions, and interactive<\/span><span class=\"fontstyle2\"> passes and trails.&nbsp;<\/span><\/li>\n<li><strong><span class=\"fontstyle0\">Measure success<\/span><\/strong><span class=\"fontstyle2\"><strong>:<\/strong> Use data from engagement, conversions, and visitor analytics to refine <\/span><span class=\"fontstyle2\">your strategy.<\/span><\/li>\n<\/ol>\n<p><strong><span class=\"fontstyle0\">&nbsp;<\/span><\/strong><\/p>\n<h5><strong><span class=\"fontstyle0\">Why This Matters:<\/span><\/strong><\/h5>\n<p><span class=\"fontstyle2\"><a href=\"https:\/\/trueomni.com\/spanish\/digital-signage\/\">se\u00f1alizaci\u00f3n digital<\/a> y <a href=\"https:\/\/trueomni.com\/spanish\/kiosk-software\/\">Quioscos<\/a> are more than just a marketing tool\u2014it\u2019s a combination of digital billboards, magazine ads, and interactive advertising all rolled into one. It offers:<\/span><\/p>\n<ul>\n<li><span class=\"fontstyle2\">Enhanced engagement and conversion tracking.<\/span><\/li>\n<li><span class=\"fontstyle2\">Valuable data on visitor behavior and preferences.<\/span><\/li>\n<li><span class=\"fontstyle2\">A lower CPM than traditional methods while providing long-term ROI.<\/span><\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<p><span class=\"fontstyle2\">If you&#8217;re ready to take your destination\u2019s marketing, advertising, and partnership programs to the next level, we\u2019re here to help. Let\u2019s collaborate to create a strategy that drives results and leaves a lasting impact. Contact us today to learn why we\u2019re trusted by travel organizations nationwide.<\/span><\/p>\n<p><span class=\"fontstyle2\">&nbsp;<\/span><\/p>\n<p><em><span class=\"fontstyle4\">References<\/span><\/em><\/p>\n<ul>\n<li><em><span class=\"fontstyle4\">https:\/\/www.travelperk.com\/blog\/online-travel-booking-statistics\/<\/span><\/em><\/li>\n<li><em><span class=\"fontstyle4\">https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-journey\/mobile-influence-travel-decision-makingexplore-moments\/<\/span><\/em><\/li>\n<li><em>https:\/\/www.digitalsignagetoday.com\/blogs\/100-proven-roi-driven-digital-signage-statistics-2022\/<\/em><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a843e2d elementor-widget elementor-widget-spacer\" data-id=\"a843e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A medida que evoluciona la industria tur\u00edstica, la sostenibilidad social se vuelve esencial para crear un equilibrio entre ofrecer excelentes experiencias a los visitantes y mantener el bienestar de la comunidad. <\/p>","protected":false},"author":4,"featured_media":49296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[144,143,35,141,126,142],"class_list":["post-49294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-best-practices","tag-destination","tag-kiosk","tag-marketing-shift","tag-tourism","tag-visitor-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Shift: The New Era of Visitor Information Targeting<\/title>\n<meta name=\"description\" content=\"In destination marketing, best practices focus on understanding and engaging your audience. AsCvent highlights, these include targeting specific audiences, building brand awareness, increasing visitor numbers, and using platforms to generate actionable data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trueomni.com\/spanish\/blog\/marketing-shift-the-new-era-of-visitor-information-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Shift: The New Era of Visitor Information Targeting\" \/>\n<meta property=\"og:description\" content=\"In destination marketing, best practices focus on understanding and engaging your audience. AsCvent highlights, these include targeting specific audiences, building brand awareness, increasing visitor numbers, and using platforms to generate actionable data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trueomni.com\/spanish\/blog\/marketing-shift-the-new-era-of-visitor-information-targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"TrueOmni\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trueomni\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-20T23:23:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T17:31:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trueomni.com\/wp-content\/uploads\/2025\/01\/kaleidico-26MJGnCM0Wc-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Douglas Ralston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Douglas Ralston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/marketing-shift-the-new-era-of-visitor-information-targeting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/marketing-shift-the-new-era-of-visitor-information-targeting\\\/\"},\"author\":{\"name\":\"Douglas Ralston\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#\\\/schema\\\/person\\\/62d3a64ebab301544f2b59a3514f62a4\"},\"headline\":\"Marketing Shift: The New Era of Visitor Information Targeting\",\"datePublished\":\"2025-01-20T23:23:36+00:00\",\"dateModified\":\"2025-01-30T17:31:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/marketing-shift-the-new-era-of-visitor-information-targeting\\\/\"},\"wordCount\":847,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/trueomni.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/marketing-shift-the-new-era-of-visitor-information-targeting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/kaleidico-26MJGnCM0Wc-unsplash-scaled.jpg\",\"keywords\":[\"best practices\",\"destination\",\"kiosk\",\"marketing shift\",\"tourism\",\"visitor experience\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trueomni.com\\\/blog\\\/marketing-shift-the-new-era-of-visitor-information-targeting\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/marketing-shift-the-new-era-of-visitor-information-targeting\\\/\",\"url\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/marketing-shift-the-new-era-of-visitor-information-targeting\\\/\",\"name\":\"Marketing Shift: The New Era of Visitor Information Targeting\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/trueomni.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/marketing-shift-the-new-era-of-visitor-information-targeting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/marketing-shift-the-new-era-of-visitor-information-targeting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/kaleidico-26MJGnCM0Wc-unsplash-scaled.jpg\",\"datePublished\":\"2025-01-20T23:23:36+00:00\",\"dateModified\":\"2025-01-30T17:31:05+00:00\",\"description\":\"In destination marketing, best practices focus on understanding and engaging your audience. 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