{"id":43033,"date":"2022-08-04T10:46:57","date_gmt":"2022-08-04T17:46:57","guid":{"rendered":"https:\/\/www.trueomni.com\/?p=36668"},"modified":"2024-12-09T01:13:50","modified_gmt":"2024-12-09T01:13:50","slug":"stop-planning-start-doing","status":"publish","type":"post","link":"https:\/\/trueomni.com\/spanish\/blog\/stop-planning-start-doing\/","title":{"rendered":"Stop planning, Start Doing: What I learned at DI Annual and Speaking at Flashes of Brilliance – Sustainability"},"content":{"rendered":"
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I have been working in technology for over 20 years now. I have had the opportunity to apply its capabilities to many industries. Still, when I started focusing on Travel and Hospitality I had no idea of the journey I would be going on.  Every industry has its challenges, but especially travel over the last 5 years has had more coming at it than ever, as the world changes and as natural resources are strained.  The balance is delicate and I firmly believe that empowering our employees, workers, visitors and our organization<\/b><\/a> with tools that allow us to address and overcome these challenges is our way through.<\/p>\n

As leaders and with all that comes at us, we must be conscious of so many things.  Our biggest words of the day: Stewardship, Inclusion, Sustainability, and Strategic Vision.  All the while working within the confines of old perceptions, and sometimes slow to change organizations and obstacles beyond just the rules of business.<\/p>\n

So allow me to provide a perspective and what I see as a beginning place for one of the key initiatives for every organization around the world, sustainability, and stewardship.<\/b><\/a><\/p>\n

Number 1. <\/span>Start moving. Yes, there are studies and yes you can do more research, but DMOs must think like businesses these days. They must show strength in direction, and in revenue creation.  It\u2019s not difficult to see areas where we can make progress so start by doing something that can provide some impact.<\/p>\n

Number 2.<\/span> Do a SWOT analysis or simply sit down and lay out your key challenges, complaints from the community, or areas that you know as a citizen of your city and state which solutions would make an impact.  Break it down into a top 3 and think through what might help that person, visitor, or local build a more sustainable practice or engagement.<\/p>\n

 Number 3.<\/span> The topic I spoke about during Destinations International\u2019s Flashes of Brilliance: Allow technology to help you accomplish these tasks.  Why? Because this is how your visitor wants to engage. This will connect your campaigns and direction, and this is how you get your message out to the masses.  There is more to this of course, but let’s start with a few common denominators that will let us start moving, solving, and showing our constituents we are taking action, not just building a plan based on a few buzzwords.<\/span><\/p>\n

If you caught my session, I connected the below challenges and options directly with Hawaii\u2019s action plan.  Hawaii built a plan during the pandemic to help solve some very pressing issues surrounding sustainability and local sentiment. In this plan, they had several initiatives which could clearly be initiated easily and quickly by using technology.<\/p>\n

Here is what they did and what you can do to start making an impact.<\/p>\n

Turn Challenges into Opportunities:<\/b><\/span><\/span><\/p>\n