{"id":4243,"date":"2019-07-09T16:46:24","date_gmt":"2019-07-09T16:46:24","guid":{"rendered":"http:\/\/susanm23.sg-host.com\/?p=4243"},"modified":"2019-07-09T16:46:24","modified_gmt":"2019-07-09T16:46:24","slug":"how-technology-adoption-rates-are-changing-the-hotel-business","status":"publish","type":"post","link":"https:\/\/trueomni.com\/spanish\/blog\/how-technology-adoption-rates-are-changing-the-hotel-business\/","title":{"rendered":"C\u00f3mo las tasas de adopci\u00f3n de tecnolog\u00eda est\u00e1n cambiando el negocio hotelero."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4243\" class=\"elementor elementor-4243\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-862ab43 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"862ab43\" data-element_type=\"section\" data-e-type=\"section\" id=\"Single-block-top-static-sec\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-170c183\" data-id=\"170c183\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8465562 elementor-widget elementor-widget-heading\" data-id=\"8465562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a0626 elementor-widget elementor-widget-heading\" data-id=\"a2a0626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo las tasas de adopci\u00f3n de tecnolog\u00eda est\u00e1n cambiando el negocio hotelero.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a9fcd elementor-widget elementor-widget-author-box\" data-id=\"49a9fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2020\/12\/Dougs-Headshot-SMALL-204x300.jpg\" class=\"lazyload\" alt=\"Picture of By Doug\" loading=\"lazy\"><noscript><img decoding=\"async\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2020\/12\/Dougs-Headshot-SMALL-204x300.jpg\" alt=\"Picture of By Doug\" loading=\"lazy\"><\/noscript>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPor Doug\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d18aa07 elementor-widget elementor-widget-post-info\" data-id=\"d18aa07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f42b78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/trueomni.com\/spanish\/2019\/07\/09\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>9 de julio de 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78cca875 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"78cca875\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1acd6bc4\" data-id=\"1acd6bc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bceb953 elementor-widget elementor-widget-text-editor\" data-id=\"bceb953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-8\"><article id=\"post-4755\" class=\"post-4755 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-hospitality category-technology category-travel tag-frictionless-engagement tag-guest tag-hotel-bussines tag-staff-communication tag-strategic-marketing-data tag-technology-adoption tag-technology-hotel tag-technology-implementation tag-technology-timeline\"><div class=\"entry-content\"><p>En el sector de la hosteler\u00eda, siempre buscamos comprender y anticipar las necesidades de los hu\u00e9spedes y consumidores. El lujo y la consistencia crean v\u00ednculos s\u00f3lidos con los hu\u00e9spedes de un hotel, marca o destino. Como so\u00f1adores y apasionados de la industria hotelera y de viajes, todos aspiramos a experimentar lo que significa vivir una experiencia verdaderamente excepcional con una marca. Sentir que se preocupan por nosotros y que buscan una experiencia personalizada cambia por completo nuestra perspectiva.\u00a0<\/p><p>Como tecn\u00f3logo y amante de los viajes, quise profundizar un poco m\u00e1s en lo que observo en la industria. Todo comienza con comprender de d\u00f3nde venimos y hacia d\u00f3nde vamos como consumidores. Tomo como ejemplos el Wi-Fi, las computadoras port\u00e1tiles, los tel\u00e9fonos inteligentes y las tabletas, y luego paso al siguiente nivel: la IA, los dispositivos personales, las pantallas t\u00e1ctiles\/quioscos, los dispositivos port\u00e1tiles y las pantallas.<\/p><p>Me encanta so\u00f1ar despierto y pensar en el futuro. Me gusta descifrar qu\u00e9 nos depara todo esto, as\u00ed como aplicar principios empresariales reales y explicar su significado para todos los profesionales. Analizar\u00e9 la evoluci\u00f3n desde 2004 hasta la actualidad y definir\u00e9 los riesgos y las oportunidades que la adopci\u00f3n de tecnolog\u00eda representa para todos.<\/p><p>En 2003, presenciamos la inauguraci\u00f3n del primer hotel con Wi-Fi, mientras todos se esforzaban por determinar si ser\u00eda relevante para los hu\u00e9spedes y se preocupaban por c\u00f3mo rentabilizar la tecnolog\u00eda. Algunos hoteleros decidieron adoptarla r\u00e1pidamente, y para 2005 las computadoras port\u00e1tiles superaban en ventas a las de escritorio.\u00a0<b>En tres a\u00f1os, la conexi\u00f3n Wi-Fi dej\u00f3 de ser un lujo para convertirse en una necesidad para m\u00e1s de 681.000 hu\u00e9spedes.<\/b>\u00a0El punto donde convergen la adopci\u00f3n tecnol\u00f3gica, la tecnolog\u00eda y el tama\u00f1o del mercado es, sin duda, el eje del cambio. Si para entonces las empresas no se han adaptado a la tecnolog\u00eda que demandan los consumidores, perder\u00e1n reservas, fidelizaci\u00f3n y conexi\u00f3n con la pr\u00f3xima generaci\u00f3n. A mediados de la d\u00e9cada de 2000, se estimaba que los tiempos de adopci\u00f3n pod\u00edan alcanzar los 24 meses, pero esta cifra est\u00e1 cambiando dr\u00e1sticamente a\u00f1o tras a\u00f1o.<\/p><p>En 2007, se lanz\u00f3 el tel\u00e9fono inteligente y el mundo cambi\u00f3 tal como lo conocemos. En tan solo 12 meses, el mundo estaba conectado y encaminado hacia la independencia tecnol\u00f3gica total, con dispositivos, aplicaciones y ecosistemas personalizados que la respaldaban. Para 2010, las aplicaciones eran comunes y la mayor\u00eda de los hoteles ya contaban con una aplicaci\u00f3n propia, aunque el impacto no se har\u00eda evidente hasta varios meses despu\u00e9s.<b>\u00a0Algo que no hab\u00eda notado es que, a medida que nuestra tecnolog\u00eda de consumo conectado se lanzaba, las tasas de adopci\u00f3n aumentaban a un ritmo vertiginoso. En tan solo 5 a\u00f1os, las tasas de adopci\u00f3n aumentaron en m\u00e1s de 701 TP3T cada a\u00f1o, hasta el punto de que hoy en d\u00eda pueden ser tan bajas como cuesti\u00f3n de meses.<\/b><\/p><p>Ahora que sabemos que las tasas de adopci\u00f3n est\u00e1n aumentando, \u00bfen qu\u00e9 punto nos encontramos como industria? Por eso, me tom\u00e9 el tiempo de elaborar una matriz de madurez basada en m\u00e1s de 300 hoteles con los que hab\u00eda hablado o trabajado.\u00a0<b>Consulta la matriz para comprender mejor d\u00f3nde se encuentran tus competidores y d\u00f3nde han destacado algunas de las marcas m\u00e1s estrat\u00e9gicas y transformadoras.<br \/><\/b><\/p><p>Para que quede m\u00e1s claro, existen elementos clave necesarios para ir m\u00e1s all\u00e1 de lo b\u00e1sico y reactivo, donde se encuentran la mayor\u00eda de las marcas. La integraci\u00f3n de esta tecnolog\u00eda debe adoptarse m\u00e1s r\u00e1pido de lo que piensas, ya que las marcas m\u00e1s exitosas y rentables ya la utilizan. Aqu\u00ed te presento algunas de las tecnolog\u00edas m\u00e1s destacadas para ayudarte a definir los pr\u00f3ximos pasos al considerar tus objetivos tecnol\u00f3gicos y de experiencia del cliente. Tambi\u00e9n es importante que comprendas algunas estad\u00edsticas clave, por lo que te recomiendo consultar varios estudios. Si deseas fundamentar tu caso o capacitar a tu equipo, no dudes en contactarme; con gusto te proporcionar\u00e9 la informaci\u00f3n necesaria.<\/p><p>Para 2020, los millennials ocupar\u00e1n el 50% de todos los hoteles, y si no ha previsto esta posibilidad, quiz\u00e1s le interese considerar los cambios y h\u00e1bitos de las pr\u00f3ximas generaciones para impulsar una estrategia de competitividad.<\/p><p><i>Mike Walsh, un orador que me pareci\u00f3 interesante, aprovech\u00f3 el escenario para dar por concluido el debate sobre los millennials, ya que estos consumidores representan el presente y no el futuro. Los consumidores en los que los empresarios deben pensar hoy son los ni\u00f1os de 8 a\u00f1os, que son radicalmente diferentes de los millennials, pues tienen una relaci\u00f3n intuitiva con la tecnolog\u00eda.<\/i><\/p><p><i>\u201cSi est\u00e1s creciendo hoy en d\u00eda, vives en un mundo de milagros\u201d, dijo Walsh. \u201cVan a querer que todo est\u00e9 dise\u00f1ado espec\u00edficamente para ellos\u201d.\u201d<\/i><\/p><ol><li><b>La interacci\u00f3n fluida ofrece a tus hu\u00e9spedes diversas maneras de relacionarse con tu hotel. Si no tienes una estrategia para el registro de entrada automatizado, la llave m\u00f3vil y los pedidos de comida digitales, ya llevas dos a\u00f1os de retraso.<\/b><\/li><li><b>Datos: Para todos los profesionales del sector de la hosteler\u00eda o el comercio minorista: Ahora son una empresa de datos que debe conectar con los consumidores actuales. Deben personalizar la experiencia y conocer a sus clientes.<\/b><\/li><li><b>Los dispositivos m\u00f3viles, las pantallas t\u00e1ctiles y los quioscos interactivos son ahora la clave del \u00e9xito. Si no dispones de esta tecnolog\u00eda, no est\u00e1s escuchando a tus clientes.<\/b><\/li><li><b>La comunicaci\u00f3n entre hu\u00e9spedes y personal se realiza mediante mensajer\u00eda instant\u00e1nea, mensajes de texto y aplicaciones m\u00f3viles. Los hu\u00e9spedes prefieren no usar el tel\u00e9fono, sino sus dispositivos para personalizar y enriquecer su experiencia de viaje.<\/b><\/li><li><b>Redes sociales y contenido generado por el usuario: para conectar con los hu\u00e9spedes, es necesario conectarse con su red social. Perm\u00edtales interactuar, compartir y comunicarse mientras se encuentran en el establecimiento o en el destino.<\/b><\/li><li><b>Inteligencia artificial y chatbots que ofrecen servicios de texto las 24 horas del d\u00eda, los 7 d\u00edas de la semana, para responder preguntas y hacer recomendaciones. Es el futuro y no tienes por qu\u00e9 tener miedo ni gastar mucho dinero para implementarlo.<\/b><\/li><\/ol><p>Espero que esto sirva de gu\u00eda a quienes buscamos avanzar, educando tanto al personal como al sector sobre nuestro pasado y nuestro futuro. Me dedico personalmente a ayudar a las empresas tradicionales, tanto f\u00edsicas como del sector tur\u00edstico, que est\u00e1n perdiendo tr\u00e1fico y participaci\u00f3n. Si puedo serles de ayuda o si desean obtener m\u00e1s informaci\u00f3n sobre las opciones disponibles, no duden en contactarme a m\u00ed o a mi empresa. Les sorprender\u00e1 lo sencillo que puede ser, porque si no lo hacen, les aseguro que su competencia ya lo est\u00e1 haciendo.<\/p><p>\u201cHoy nos encontramos en los albores de una nueva era, la era de los algoritmos\u201d, dijo Walsh, refiri\u00e9ndose a la IA. \u201cEl l\u00edder algor\u00edtmico del futuro deber\u00e1 combinar una profunda comprensi\u00f3n de la complejidad humana con una gran habilidad para el pensamiento computacional\u201d.\u201d<\/p><p><b>C\u00f3mo pensar de forma creativa<\/b><\/p><p>Seg\u00fan Walsh, las personas m\u00e1s valiosas de la organizaci\u00f3n dentro de cinco a\u00f1os probablemente desempe\u00f1ar\u00e1n funciones que a\u00fan no existen. Inst\u00f3 a los oyentes a preguntarse qu\u00e9 comportamiento de un cliente o compa\u00f1ero de trabajo les gustar\u00eda cambiar y, a continuaci\u00f3n, a determinar qu\u00e9 datos les permitir\u00edan modificar dicho comportamiento.<\/p><p>\u201cCuestionen sus ideas preconcebidas sobre el futuro\u201d, dijo. \u201cPidan ideas a los miembros de su organizaci\u00f3n para revitalizar su enfoque hacia el futuro. \u00bfC\u00f3mo pueden convertir la cultura en su sistema operativo?\u201d<\/p><p>A muchas personas les gusta ver las nuevas tecnolog\u00edas, pero no todos piensan en c\u00f3mo influir\u00e1n en las decisiones que tomar\u00e1n en el futuro. Las aerol\u00edneas, por ejemplo, recopilan gran cantidad de datos sobre sus clientes, pero \u00bfc\u00f3mo utilizan estos datos para mejorar la experiencia del cliente?<\/p><p><b>Los datos adquieren una nueva importancia para el comercio minorista.<\/b><\/p><p>Seg\u00fan Walsh, los minoristas utilizar\u00e1n los datos para satisfacer las necesidades de los consumidores de forma m\u00e1s eficaz y r\u00e1pida. Un ejemplo ya evidente es la entrega automatizada de productos al consumidor. Otro menos obvio es la posibilidad de entregar productos incluso antes de que el consumidor realice el pedido, un escenario que Walsh denomin\u00f3 &quot;env\u00edo anticipado&quot;. La IA puede analizar datos para crear perfiles de clientes que se pueden comparar con clientes similares para predecir preferencias y hacer recomendaciones.<\/p><p>Seg\u00fan afirm\u00f3, todas las empresas, en particular las del sector minorista, deben considerarse empresas de datos para ofrecer experiencias de usuario realmente atractivas.<\/p><p>Escrito por Doug Ralston, pionero en tecnolog\u00eda omnicanal y propietario de un hotel.<\/p><p>Fuentes:<\/p><p><a class=\"your-ratio\" href=\"https:\/\/insights.ehotelier.com\/insights\/2019\/04\/10\/hotel-profits-from-ai-to-z-how-artificial-intelligence-will-improve-your-ratios\/\">https:\/\/insights.ehotelier.com\/insights\/2019\/04\/10\/hotel-profits-from-ai-to-z-how-artificial-intelligence-will-improve-your-ratios\/<\/a><\/p><p><a class=\"your-ratio\" href=\"https:\/\/www.kioskmarketplace.com\/articles\/futurist-mike-walsh-urges-creative-thinking-for-the-algorithmic-age\/\">https:\/\/www.kioskmarketplace.com\/articles\/futurist-mike-walsh-urges-creative-thinking-for-the-algorithmic-age\/<\/a><\/p><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In Hospitality, we always look to understand and predict the needs of guests and consumers. The luxuries and the consistency<\/p>","protected":false},"author":4,"featured_media":4236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-4243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Technology Adoption Rates are changing the Hotel Business - TrueOmni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trueomni.com\/spanish\/blog\/how-technology-adoption-rates-are-changing-the-hotel-business\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Technology Adoption Rates are changing the Hotel Business\" \/>\n<meta property=\"og:description\" content=\"In Hospitality, we always look to understand and predict the needs of guests and consumers. 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