{"id":40520,"date":"2023-03-17T12:20:27","date_gmt":"2023-03-17T19:20:27","guid":{"rendered":"https:\/\/www.trueomni.com\/?p=40520"},"modified":"2024-12-09T01:10:37","modified_gmt":"2024-12-09T01:10:37","slug":"5-ways-to-use-videowalls-to-open-up-your-experience","status":"publish","type":"post","link":"https:\/\/trueomni.com\/spanish\/blog\/5-ways-to-use-videowalls-to-open-up-your-experience\/","title":{"rendered":"5 maneras de usar videowalls para ampliar tu experiencia"},"content":{"rendered":"
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La se\u00f1alizaci\u00f3n digital se est\u00e1 volviendo cada vez m\u00e1s atractiva, ofreciendo a las marcas oportunidades para mostrar y comunicar sus caracter\u00edsticas y valor. Con las videowalls, ampl\u00edas tus posibilidades de visualizaci\u00f3n e interacci\u00f3n al abrir grandes \u00e1reas de comunicaci\u00f3n y conexi\u00f3n, atrayendo la atenci\u00f3n de los transe\u00fantes hacia tu ubicaci\u00f3n.<\/span><\/p>\n

\n<\/p>

Las pantallas de video y los grandes paneles ofrecen dise\u00f1os visuales impactantes con alta resoluci\u00f3n, captando la atenci\u00f3n del p\u00fablico al instante. La creciente demanda de contenido e informaci\u00f3n digital ha impulsado la difusi\u00f3n de anuncios interactivos, fotos y videos a trav\u00e9s de pantallas estrat\u00e9gicamente ubicadas. Cuando se utilizan correctamente, las pantallas de video son una de las mejores maneras de informar a los visitantes sobre restaurantes, eventos, hoteles y opciones de transporte locales. Esto mejora la experiencia del visitante y lo anima a interactuar y conectar con el negocio o destino.<\/span><\/p>\n

 <\/span><\/p>\n

En este blog, hablaremos de 5 maneras clave de usar videowalls para enriquecer la experiencia del visitante. La idea principal es fomentar la participaci\u00f3n de los visitantes mediante herramientas de visibilidad que, al integrarse con las estrategias de marketing y generaci\u00f3n de ingresos existentes, ofrecen la oportunidad de reinventar la experiencia y el conocimiento que el visitante tiene de su destino.<\/span><\/p>\n

1. Alcance<\/span><\/h2>\n

El 801% de los compradores afirma haber entrado en la tienda gracias a la publicidad digital. Las pantallas de v\u00eddeo son una de las \u00faltimas tecnolog\u00edas utilizadas para generar notoriedad y ampliar el alcance digital. Cuanto mayor sea la presencia digital, mayor ser\u00e1 el porcentaje de visitantes con los que se puede conectar. Resultan muy eficaces para sustituir la publicidad est\u00e1tica y las anticuadas campa\u00f1as publicitarias en papel. Se ha demostrado que las pantallas de alta resoluci\u00f3n atraen la atenci\u00f3n de m\u00e1s visitantes que establecen contacto visual con ellas, lo que permite llegar a un p\u00fablico m\u00e1s amplio con mayor impacto que las campa\u00f1as tradicionales.<\/span><\/p>\n

2. Contenido<\/span><\/h2>\n

El 521% de los clientes afirma haber visto se\u00f1alizaci\u00f3n digital en la \u00faltima semana. La atenci\u00f3n es fundamental. Cuanto m\u00e1s f\u00e1cil sea conectar el contenido con los visitantes, mejor ser\u00e1 su experiencia y m\u00e1s se les animar\u00e1 a aprovechar lo que ven. Si bien el tama\u00f1o de la pantalla suele captar la atenci\u00f3n de la mayor\u00eda de los visitantes, mostrar contenido digital de alta calidad es lo que los mantendr\u00e1 m\u00e1s tiempo. Cuanto m\u00e1s tiempo interact\u00faen, mayor ser\u00e1 la probabilidad de que aprovechen el contenido. Mostrar fotos y v\u00eddeos de personas disfrutando de su destino es la mejor manera de demostrar el valor de lo que ofreces.<\/span><\/p>\n

3. Promoci\u00f3n<\/span><\/h2>\n

Para tener \u00e9xito en la publicidad digital, es necesario un plan de marketing creativo y eficaz. Las pantallas de video facilitan la ejecuci\u00f3n de campa\u00f1as y generan m\u00e1s impresiones a trav\u00e9s de una audiencia m\u00e1s amplia. Estas pantallas son una excelente manera de asegurar que las promociones, ofertas y promociones locales se presenten de forma continua a los visitantes. Si se utilizan correctamente, un solo video puede generar r\u00e1pidamente m\u00e1s de cien impresiones por hora, dependiendo de la ubicaci\u00f3n y la duraci\u00f3n del anuncio. Es una herramienta perfecta para conectar programas de membres\u00eda y oportunidades de ingresos.<\/span><\/p>\n

4. Defensa de intereses<\/span><\/h2>\n

El primer paso para fomentar la fidelizaci\u00f3n es ofrecer una experiencia excepcional que deje una huella imborrable en los visitantes, mucho despu\u00e9s de que hayan abandonado tu establecimiento y regresado a casa. Las pantallas de v\u00eddeo son una excelente manera de incentivar a los visitantes a compartir estos recuerdos con amigos, familiares y compa\u00f1eros de trabajo. Como dice el dicho, solo tienes una oportunidad para causar una buena primera impresi\u00f3n. Uno de los aspectos fundamentales es, sobre todo, estimular la creaci\u00f3n de contenido generado por el usuario, contenido producido espont\u00e1neamente por los visitantes, que es lo que transmite autenticidad y, por lo tanto, genera confianza en los dem\u00e1s.<\/span><\/p>\n

5. Conversi\u00f3n<\/span><\/h2>\n

Se prev\u00e9 que m\u00e1s de 150 millones de turistas viajen en 2023. Actualmente, la industria de viajes tiene una tasa de conversi\u00f3n promedio general de 4,71 TP3T, mientras que las empresas con mejor desempe\u00f1o alcanzan hasta 18,21 TP3T. El marketing en la industria de viajes y turismo es complejo, lo que refuerza la necesidad de implementar pantallas digitales como videowalls para ayudar a incrementar estas cifras. Hemos visto la eficacia de segmentar el p\u00fablico objetivo para atraer a todos los perfiles demogr\u00e1ficos de visitantes. Llegar a una audiencia m\u00e1s amplia a trav\u00e9s de medios digitales es una excelente manera de impulsar la tasa de conversi\u00f3n. La conversi\u00f3n va de la mano con el reconocimiento de marca, ya que los visitantes ya no dependen de intermediarios.<\/span><\/p>\n

 <\/b><\/p>\n

Dado que la se\u00f1alizaci\u00f3n digital y las videopantallas son algunas de las soluciones m\u00e1s impactantes, aqu\u00ed le ofrecemos algunos consejos para encontrar el proveedor adecuado. Aseg\u00farese de que comprendan su mercado y las herramientas disponibles. Verifique la integraci\u00f3n con feeds XML y otras formas de actualizaci\u00f3n autom\u00e1tica. Busque herramientas para opciones publicitarias, desde ventanas emergentes y banners hasta opciones de gran formato. Aseg\u00farese de contar con una plataforma que le permita administrar y controlar sus pantallas para evitar cargos adicionales. Por \u00faltimo, verifique que el hardware sea de calidad comercial y que ofrezcan servicio t\u00e9cnico en caso de problemas.<\/span><\/p>\n

 <\/b><\/p>\n

Si busca transformar su espacio y desarrollar programas de concienciaci\u00f3n e ingresos, nos encantar\u00eda compartir lo que hemos aprendido y ofrecerle algunas ideas y opciones. Puede contactarnos al 888-334-6664 o enviarnos un correo electr\u00f3nico a <\/span>info@trueomni.com<\/span><\/a><\/p>\n

 <\/b><\/p>\n

https:\/\/www.vrscomputers.com\/blog\/what-are-the-benefits-of-a-video-wall-for-tourism-industry\/<\/span><\/a><\/p>\n

https:\/\/www.mordorintelligence.com\/industry-reports\/video-wall-market<\/span><\/a><\/p>\n

https:\/\/www.dooh.ly\/post\/video-walls-digital-signage<\/span><\/a><\/p>\n

https:\/\/www.ledcraftinc.com\/7-reasons-why-the-demand-for-led-video-walls-is-on-the-rise\/<\/span><\/a><\/p>\n

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https:\/\/www.doxee.com\/blog\/digital-marketing\/how-to-increase-travel-sector-conversions\/<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Descubre 5 maneras de usar videowalls para mejorar la experiencia del visitante. Aumenta el alcance, mejora el contenido, promociona ofertas, fomenta la fidelizaci\u00f3n y aumenta las conversiones.<\/p>","protected":false},"author":16,"featured_media":40521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-40520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\n5 Ways To Use Videowalls To Open up your Experience - TrueOmni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trueomni.com\/spanish\/blog\/5-ways-to-use-videowalls-to-open-up-your-experience\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways To Use Videowalls To Open up your Experience\" \/>\n<meta property=\"og:description\" content=\"Discover 5 ways to use video walls to enhance the visitor experience. 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