{"id":35417,"date":"2022-06-13T17:38:10","date_gmt":"2022-06-14T00:38:10","guid":{"rendered":"https:\/\/www.trueomni.com\/?p=35417"},"modified":"2024-12-09T01:14:19","modified_gmt":"2024-12-09T01:14:19","slug":"5-keys-to-outdoor-kiosks-and-the-smart-city-evolution","status":"publish","type":"post","link":"https:\/\/trueomni.com\/spanish\/blog\/5-keys-to-outdoor-kiosks-and-the-smart-city-evolution\/","title":{"rendered":"5 claves para los quioscos exteriores y la evoluci\u00f3n de la ciudad inteligente"},"content":{"rendered":"
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Los centros de visitantes est\u00e1n adoptando soluciones m\u00e1s automatizadas e interactivas que se extienden por todo el destino, ayudando a los visitantes a participar y disfrutar de sus viajes, al tiempo que les proporcionan una experiencia totalmente digital que complementa los esfuerzos tradicionales adaptados a sus propias necesidades.<\/p>

En este blog, analizaremos cinco elementos clave que ayudan a los destinos a transformarse de centros de visitantes tradicionales a ciudades inteligentes interactivas. La idea principal es promover la sostenibilidad, involucrar a las comunidades locales y proporcionar herramientas f\u00e1ciles de usar para los visitantes que, al integrarse con las estrategias de marketing existentes, permitan crear una experiencia omnicanal completa.<\/p>

1. Integraci\u00f3n<\/b><\/span><\/span><\/p>

La integraci\u00f3n de sistemas es el proceso de conectar diferentes subsistemas en un \u00fanico sistema centralizado que funcione como uno solo. En general, el concepto clave es garantizar que esta nueva tecnolog\u00eda pueda utilizar sus sistemas de datos y marketing existentes, proporcionando una soluci\u00f3n que se actualiza autom\u00e1ticamente a diario y le permite administrar sus sistemas de la manera que mejor se adapte a su organizaci\u00f3n.\u00a0\u00a0<\/p>

La transici\u00f3n a una ciudad inteligente requiere la integraci\u00f3n de sistemas para mejorar la productividad y la calidad de las operaciones diarias. El objetivo es lograr que los sistemas inform\u00e1ticos de la ciudad se comuniquen entre s\u00ed a trav\u00e9s de una plataforma \u00fanica, acelerando as\u00ed el flujo de informaci\u00f3n y reduciendo los costos operativos.<\/p>

\u00a0<\/span>2. Automatizaci\u00f3n<\/span><\/p>

La automatizaci\u00f3n reduce el tiempo, el esfuerzo y los costos, a la vez que minimiza los errores manuales, lo que permite a los centros de visitantes dedicar m\u00e1s tiempo a sus objetivos principales. Las tareas repetitivas se completan con mayor rapidez gracias a procesos automatizados que garantizan resultados de alta calidad.<\/p>

La asistencia automatizada a los visitantes reduce la dependencia, resolviendo sus dudas mediante contenido f\u00e1cil de compartir por correo electr\u00f3nico, SMS o incluso herramientas basadas en inteligencia artificial. Estos sistemas responden a cualquier pregunta relacionada con la visita, facilitan las reservas online y generan inter\u00e9s en momentos clave. En resumen, los servicios automatizados permiten a los visitantes resolver sus problemas sin que el destino tenga que preocuparse por la escasez de personal o el aumento de costes en ning\u00fan momento.<\/p><\/div>

3. Omnicanal<\/span><\/p>

La estrategia omnicanal permite conectar con los visitantes las 24 horas del d\u00eda, los 365 d\u00edas del a\u00f1o, a trav\u00e9s de cualquier dispositivo y canal que prefieran. Su objetivo es brindarles una experiencia fluida, ya sea que deseen acceder a informaci\u00f3n, hacer una reserva o comprar en l\u00ednea, desde una computadora, un dispositivo m\u00f3vil o un quiosco.<\/p>

Otro aspecto clave de esta estrategia multidispositivo es que los destinos pueden visualizar, controlar, acceder y actualizar datos relevantes seg\u00fan la ubicaci\u00f3n o la hora del d\u00eda. La clave est\u00e1 en garantizar que la informaci\u00f3n estacional, las campa\u00f1as y los programas de concienciaci\u00f3n sean efectivos. Con los sistemas adecuados, se puede consolidar todo en un sistema centralizado para gestionar la experiencia en cada dispositivo.\u00a0<\/p>

4. Experiencia del visitante<\/span><\/span><\/span><\/p>

Para que la transici\u00f3n sea exitosa, debe ser beneficiosa para los visitantes y mejorar su experiencia general en el destino. Contar con mapas interactivos f\u00e1ciles de usar, indicaciones claras, se\u00f1alizaci\u00f3n y opciones de transporte son solo algunos ejemplos de c\u00f3mo los destinos pueden formar parte del recorrido del visitante e interactuar con \u00e9l durante todo el proceso, desde antes de su llegada hasta despu\u00e9s de su partida.<\/p>

Simplificar los procesos y ofrecer nuevas formas de interactuar con el destino, a la vez que se fomenta el conocimiento de la marca y la comodidad, es fundamental y puede hacerse las 24 horas del d\u00eda, los 7 d\u00edas de la semana, con quioscos exteriores y soluciones m\u00f3viles.<\/p>

5. Ingresos<\/span><\/p>

Si bien la integraci\u00f3n y la automatizaci\u00f3n pueden ayudar a reducir los costos operativos, es importante mencionar que mejorar la experiencia del visitante y lograr una transici\u00f3n exitosa a una ciudad inteligente solo se consigue mediante la colaboraci\u00f3n. Las partes interesadas y los negocios locales deben formar parte de la estrategia y estar preparados para promover y recibir reservas, compras y venta de boletos en l\u00ednea. El resultado es una estrategia colaborativa que genera valor para todos.<\/p>

Conocer mejor la informaci\u00f3n demogr\u00e1fica de los visitantes, sus intereses, las estad\u00edsticas y recopilar comentarios de los usuarios es fundamental para la estrategia y puede ayudar a los destinos a tomar decisiones comerciales m\u00e1s acertadas. Algunos de los programas clave para impulsar iniciativas como esta son: publicidad, venta de entradas y reservas. Cada ciudad, estado y destino es diferente, y organizaciones como la nuestra y nuestros socios pueden brindarles apoyo.<\/p>

True Omni se complace en formar parte de esta transici\u00f3n y comprende que las soluciones para exteriores y las ciudades inteligentes se basan en una interacci\u00f3n inteligente y en nuevas formas de conectar, colaborar y experimentar todo lo que el destino tiene para ofrecer.\u00a0Si necesita ayuda para llevar a su equipo al siguiente nivel en la prestaci\u00f3n de una experiencia de visitante de \u00faltima generaci\u00f3n, estamos a solo un clic de distancia. Env\u00edenos un correo electr\u00f3nico a <\/span>info@trueomni.com<\/span><\/a>\u00a0o llame al 888-334-6664.\u00a0<\/span><\/p><\/div><\/div><\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Descubre los 5 aspectos clave a tener en cuenta al transformar tu destino en una ciudad inteligente. Sigue leyendo para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo utilizar quioscos al aire libre en tus iniciativas de ciudad inteligente. <\/p>","protected":false},"author":4,"featured_media":35428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-35417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\n5 Keys to Outdoor Kiosks and the Smart City Evolution - TrueOmni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trueomni.com\/spanish\/blog\/5-keys-to-outdoor-kiosks-and-the-smart-city-evolution\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Keys to Outdoor Kiosks and the Smart City Evolution\" \/>\n<meta property=\"og:description\" content=\"Learn about the 5 key things to consider when transitioning your destination to a Smart City. 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