{"id":28810,"date":"2021-07-06T22:41:42","date_gmt":"2021-07-07T05:41:42","guid":{"rendered":"https:\/\/www.trueomni.com\/?p=28810"},"modified":"2024-12-09T03:37:48","modified_gmt":"2024-12-09T03:37:48","slug":"the-rise-of-the-media-network","status":"publish","type":"post","link":"https:\/\/trueomni.com\/spanish\/blog\/the-rise-of-the-media-network\/","title":{"rendered":"El auge de las redes de medios"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28810\" class=\"elementor elementor-28810\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03c8a3c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"03c8a3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6417342\" data-id=\"6417342\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5203e4d elementor-widget elementor-widget-text-editor\" data-id=\"5203e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una red de medios, conocida principalmente por su enfoque en el mercado minorista, permite a una marca brindar a sus marcas asociadas o miembros acceso a los clientes, utilizando sus activos y experiencia clave: sus datos de clientes propios y canales de alto tr\u00e1fico (incluidos su sitio web, centros de visitantes, centros de convenciones, vest\u00edbulos y atracciones).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673699b elementor-widget elementor-widget-text-editor\" data-id=\"673699b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gracias a los datos propios de la asociaci\u00f3n, las marcas pueden llegar a los compradores potenciales en el punto de venta, a trav\u00e9s de diversos formatos y canales propios. Una red de medios exitosa es aquella que puede monetizar eficazmente todos los canales disponibles en un entorno seguro para la marca y que respeta la privacidad, hasta llegar al consumidor final.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad98f2 elementor-widget elementor-widget-text-editor\" data-id=\"9ad98f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las marcas m\u00e1s importantes del mundo est\u00e1n aprovechando las cooperativas y nuevas formas de generar ingresos. Ahora, el sector de viajes y hosteler\u00eda tiene una oportunidad a\u00fan m\u00e1s singular para crear canales y redes de medios f\u00e1ciles de gestionar y aprovechar, sacando partido de sus alianzas y ubicaciones disponibles.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4bf91 elementor-widget elementor-widget-text-editor\" data-id=\"3a4bf91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aqu\u00ed le presentamos los mejores canales para iniciar su camino hacia el marketing omnicanal mediante la creaci\u00f3n de redes de medios, y algunas opciones a considerar a medida que busca generar ingresos y valor de datos para su organizaci\u00f3n y sus partes interesadas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8824c elementor-widget elementor-widget-heading\" data-id=\"de8824c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conecta tu estrategia actual o web con nuevos canales offline:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c70e17 elementor-widget elementor-widget-text-editor\" data-id=\"1c70e17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Se\u00f1alizaci\u00f3n digital<\/b><span style=\"font-weight: 400;\"> \u2013 Concienciaci\u00f3n e ingresos<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">La ubicaci\u00f3n lo es todo: aeropuertos, centros de visitantes, atracciones tur\u00edsticas, zonas de mucho tr\u00e1nsito y vest\u00edbulos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Oportunidades \u00fanicas para firmar acuerdos de colocaci\u00f3n en ubicaciones clave de alto tr\u00e1nsito.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Entorno controlado que aprovecha las redes publicitarias existentes o que permite crear una propia.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73be7ba elementor-widget elementor-widget-text-editor\" data-id=\"73be7ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quiosco<\/b><span style=\"font-weight: 400;\"> \u2013 Implementar nuevas formas de proporcionar informaci\u00f3n a los visitantes, a la vez que se ofrece publicidad atractiva y opciones para generar conciencia de marca.<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Facilitar la posibilidad de compartir contenido desde la se\u00f1alizaci\u00f3n digital hasta el m\u00f3vil.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Oportunidades de actualizaci\u00f3n sencillas y ofertas especiales<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Utilice c\u00f3digos QR para interactuar con el comercio electr\u00f3nico, impulsando el proceso desde el conocimiento de la marca hasta la transacci\u00f3n.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500a891 elementor-widget elementor-widget-text-editor\" data-id=\"500a891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00f3vil<\/b><span style=\"font-weight: 400;\"> Utiliza las opciones existentes conectando cada parte de tu canal de marketing, lo que garantiza la coherencia y las estrategias de ingresos.<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Notificaciones desde el origen de las experiencias hasta el punto de venta.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Publicidad<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Venta de entradas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Comercio electr\u00f3nico<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d217f15 elementor-widget elementor-widget-text-editor\" data-id=\"d217f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social<\/b><span style=\"font-weight: 400;\"> \u2013 Utilice los canales de medios m\u00e1s grandes del planeta y conecte cada red, tanto online como offline, mostrando a clientes reales utilizando su marca.<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Mejorar los puntos de conexi\u00f3n, la reorientaci\u00f3n publicitaria y la personalizaci\u00f3n de las experiencias.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Aprovechar los anuncios en redes sociales existentes y las formas de conectar con el sitio web.<\/span><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffbc8d3 elementor-widget elementor-widget-heading\" data-id=\"ffbc8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mejores opciones publicitarias<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5fb45 elementor-widget elementor-widget-text-editor\" data-id=\"cf5fb45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La publicidad tradicional se ha conectado y transformado digitalmente.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La web y los dispositivos m\u00f3viles impulsan una interacci\u00f3n constante.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La se\u00f1alizaci\u00f3n digital fomenta el conocimiento de la marca y refuerza su presencia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quiosco interactivo visual con opciones interactivas y datos<\/span><\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf2a25 elementor-widget elementor-widget-heading\" data-id=\"fdf2a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Herramientas principales para la conversi\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a15f7 elementor-widget elementor-widget-text-editor\" data-id=\"58a15f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3digo QR para descargar.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comercio electr\u00f3nico para comprar.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notificaciones para enviar alertas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cupones y ofertas para fomentar la participaci\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spa, tiendas y otros puntos de venta de servicios, programaci\u00f3n y m\u00e1s.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gu\u00edas digitales para visitantes y la digitalizaci\u00f3n a trav\u00e9s de dispositivos m\u00f3viles.<\/span><\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3acbe elementor-widget elementor-widget-heading\" data-id=\"5a3acbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pasos\/Fases recomendadas antes del lanzamiento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e023812 elementor-widget elementor-widget-text-editor\" data-id=\"e023812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>FASE 1: Analizar detenidamente los canales, la publicidad y las conversiones.<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluaci\u00f3n interna de la entrada en el \u00e1mbito de las redes de medios: \u00bfC\u00f3mo est\u00e1n activando actualmente sus datos de clientes propios?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfCu\u00e1l es tu estrategia de marketing (interna y con publicidad de socios)? Considera a tus socios de marca: \u00bfC\u00f3mo apoyan tus esfuerzos de marketing? \u00bfPromociones? \u00bfEn tienda? \u00bfEn el sitio web?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 ubicaciones podr\u00edan tener mayor impacto con se\u00f1alizaci\u00f3n, quioscos y c\u00f3mo conectarlos a dispositivos m\u00f3viles (ofertas, promociones, entradas y m\u00e1s)?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo mides el rendimiento de las ventas online y offline? \u00bfCu\u00e1les son tus objetivos, indicadores clave de rendimiento (KPI) y necesidades empresariales? \u00bfQu\u00e9 obst\u00e1culos te impiden alcanzar el \u00e9xito?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-961de94 elementor-widget elementor-widget-text-editor\" data-id=\"961de94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>FASE 2: Decidir sobre tus socios y canales.<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Haz estas preguntas a tus posibles proveedores: \u00bfCu\u00e1les son sus capacidades de venta de medios, gesti\u00f3n de cuentas y soporte creativo? \u00bfNecesitas asociarte con alguien para la venta de publicidad?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 capacidades de medici\u00f3n ofrecen? \u00bfOfrecen publicidad tanto dentro como fuera del sitio web? \u00bfC\u00f3mo se transmiten estos datos al anunciante?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfCu\u00e1les son sus capacidades tecnol\u00f3gicas? \u00bfPuede poner en marcha una red de medios? \u00bfY en cu\u00e1nto tiempo?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PREGUNTAS PARA CADA FASE DE SU PROCESO La implementaci\u00f3n de una red de medios puede ser un proceso largo, por lo que lo hemos dividido en tres fases.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Independientemente de la etapa del modelo de madurez en la que te encuentres, aqu\u00ed tienes algunas preguntas que deber\u00edas hacerte para evaluar si t\u00fa y tus socios de AdTech sois capaces de liberar todo vuestro potencial.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f152e elementor-widget elementor-widget-text-editor\" data-id=\"d9f152e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>FASE 3: Maximizar el valor de sus activos propios.<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfCu\u00e1l es tu conjunto de tecnolog\u00edas y c\u00f3mo las integras? \u00bfC\u00f3mo gestionas tus datos actualmente?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfCon qui\u00e9n te asocias para tu estrategia en el sitio web? \u00bfPuedes integrar publicidad externa en tu estrategia?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfSu socio actual solo ofrece publicidad en el sitio web? \u00bfPuede conectarse con otras plataformas para ofrecer opciones de publicidad externa sin tener que cambiar de sistema?<\/span><\/li>\n<\/ul><div><br><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb6b511 elementor-widget elementor-widget-text-editor\" data-id=\"cb6b511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si est\u00e1s buscando un<\/span><a href=\"https:\/\/trueomni.com\/spanish\/\"><span style=\"font-weight: 400;\"> proveedor probado<\/span><\/a><span style=\"font-weight: 400;\"> Podemos ayudarle a gestionar e implementar publicidad en sus soluciones de hardware nuevas o existentes. Ll\u00e1menos al 833-300-6664 o env\u00edenos un correo electr\u00f3nico a <\/span><a href=\"mailto:info@trueomni.com\"><span style=\"font-weight: 400;\">info@trueomni.com<\/span><\/a><span style=\"font-weight: 400;\"> y un especialista le guiar\u00e1 a trav\u00e9s de nuestro proceso probado de 5 pasos para el \u00e9xito.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A media network mostly known for retail markets, allows a brand to give their partner brands or members access to customers, using the key assets and expertise: their first-party customer data and high traffic channels (including their website, visitor centers, convention centers, lobbies, attractions).\u00a0 \u00a0 With the association&#8217;s first-party data, brands can reach in-market buyers at the point of purchase, across formats and owned channels. A successful media network is one that can effectively monetize all addressable channels in a brand-safe, privacy-compliant environment\u2014all the way through to the end consumer. \u00a0 The largest brands in the world are leveraging co-ops and new ways to generate revenue. Now travel and hospitality may have an even more unique opportunity to build easy-to-manage and leverage media channels and networks by leveraging their partnerships and available locations. \u00a0 Here are the best channels to start your journey to omnichannel marketing through the creation of media networks, and some options to consider as you look to drive revenue and data value for your organization and stakeholders.\u00a0 \u00a0 Connect your current or web strategy to new offline channels: Digital Signage &#8211; Awareness and Revenue Location is everything, airports, visitor centers, attractions, high-traffic areas, and lobbies. Unique opportunities for signing placement agreements in key high-traffic locations. Controlled environment leveraging existing ad networks or starting your own. Kiosk &#8211; Fulfill new ways to provide visitor information while providing engaging advertising and options to build awareness. Provide easy sharing from signage to mobile. Easy upgrade opportunities and special offers Utilize QR codes to engage with eCommerce driving from awareness to the transaction. Mobile utilizes existing options by connecting each part of your channel marketing, ensuring consistency and revenue strategies. Notifications from origination of experiences to point of sale. Advertising Ticketing eCommerce Social &#8211; Utilize the largest media channels on the planet and connect each online or offsite network by showing actual customers using your brand. Improve connection points, retargeting and personalize experiences. Leverage existing social Ads and ways to connect onsite. \u00a0 Top Advertising options Traditional advertising connected and transformed too digital. Web and Mobile drive consistent engagement Digital signage promotes awareness and brand reinforcement. Interactive Kiosk visual driven with interactive options and data \u00a0 Top Tools to conversion QR code to download. eCommerce to purchase. Notifications to send alerts. Coupons &amp; Deals for engagement Spa, shopping, and other points of amenity sales, scheduling, and more Digital visitor guides and going digital through mobile. \u00a0 Recommended Steps\/Phases before Launching PHASE 1: Thinking through your channels, advertising, and conversions. Internally assessing getting into the media network space &#8211; How are you currently activating your first-party customer data? What\u2019s your marketing mix (internally and with partner advertising)? Consider your brand partners: How do they support your marketing efforts? Promos? In-store? On-site? What locations could have the most impact with signage, kiosk and how to connect them to mobile (offers, deals, tickets, and more) How do you measure the performance of offline and online sales? What are your goals, KPIs, and business needs? What are your roadblocks to success? PHASE 2: Deciding on your partners and channels. Ask these questions to your potential vendors: What are your media sales, account management, and creative support capabilities? Do you need to partner for Ad sales? What do your measurement capabilities look like? Do you offer both on-site and off-site advertising capabilities? How does this data get back to your advertiser? What are your technological capabilities? Can you stand up a media network? How quickly? QUESTIONS FOR EACH PHASE IN YOUR JOURNEY Media network implementation can be a long process, so we\u2019ve broken it out into three phases. No matter where you are in the maturity model, here are some questions you should ask to assess if you and your AdTech partners are capable of unlocking your full potential. PHASE 3: Maximizing the value of your first-party assets. What\u2019s your tech stack, how to integrate it? How are you handling your data today? Who are you partnering with for your on-site strategy? Can you integrate off-site advertising into your strategy? Does your current partner only offer on-site advertising? Can you connect to other parties to provide off-site advertising options without having to change systems? If you are looking for a proven provider to help manage and deploy advertising on your new or existing hardware solutions, we can help you. Call us at 833-300-6664 or email us at info@trueomni.com and a specialist will walk you through our proven 5 step process for success.\u00a0\u00a0<\/p>","protected":false},"author":4,"featured_media":28813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-28810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Rise of the Media Network - TrueOmni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trueomni.com\/spanish\/blog\/the-rise-of-the-media-network\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of the Media Network\" \/>\n<meta property=\"og:description\" content=\"A media network mostly known for retail markets, allows a brand to give their partner brands or members access to customers, using the key assets and expertise: their first-party customer data and high traffic channels (including their website, visitor centers, convention centers, lobbies, attractions).\u00a0 \u00a0 With the association&#8217;s first-party data, brands can reach in-market buyers at the point of purchase, across formats and owned channels. A successful media network is one that can effectively monetize all addressable channels in a brand-safe, privacy-compliant environment\u2014all the way through to the end consumer. \u00a0 The largest brands in the world are leveraging co-ops and new ways to generate revenue. Now travel and hospitality may have an even more unique opportunity to build easy-to-manage and leverage media channels and networks by leveraging their partnerships and available locations. \u00a0 Here are the best channels to start your journey to omnichannel marketing through the creation of media networks, and some options to consider as you look to drive revenue and data value for your organization and stakeholders.\u00a0 \u00a0 Connect your current or web strategy to new offline channels: Digital Signage &#8211; Awareness and Revenue Location is everything, airports, visitor centers, attractions, high-traffic areas, and lobbies. Unique opportunities for signing placement agreements in key high-traffic locations. Controlled environment leveraging existing ad networks or starting your own. Kiosk &#8211; Fulfill new ways to provide visitor information while providing engaging advertising and options to build awareness. Provide easy sharing from signage to mobile. Easy upgrade opportunities and special offers Utilize QR codes to engage with eCommerce driving from awareness to the transaction. Mobile utilizes existing options by connecting each part of your channel marketing, ensuring consistency and revenue strategies. Notifications from origination of experiences to point of sale. Advertising Ticketing eCommerce Social &#8211; Utilize the largest media channels on the planet and connect each online or offsite network by showing actual customers using your brand. Improve connection points, retargeting and personalize experiences. Leverage existing social Ads and ways to connect onsite. \u00a0 Top Advertising options Traditional advertising connected and transformed too digital. Web and Mobile drive consistent engagement Digital signage promotes awareness and brand reinforcement. Interactive Kiosk visual driven with interactive options and data \u00a0 Top Tools to conversion QR code to download. eCommerce to purchase. Notifications to send alerts. Coupons &amp; Deals for engagement Spa, shopping, and other points of amenity sales, scheduling, and more Digital visitor guides and going digital through mobile. \u00a0 Recommended Steps\/Phases before Launching PHASE 1: Thinking through your channels, advertising, and conversions. Internally assessing getting into the media network space &#8211; How are you currently activating your first-party customer data? What\u2019s your marketing mix (internally and with partner advertising)? Consider your brand partners: How do they support your marketing efforts? Promos? In-store? On-site? What locations could have the most impact with signage, kiosk and how to connect them to mobile (offers, deals, tickets, and more) How do you measure the performance of offline and online sales? What are your goals, KPIs, and business needs? What are your roadblocks to success? PHASE 2: Deciding on your partners and channels. Ask these questions to your potential vendors: What are your media sales, account management, and creative support capabilities? Do you need to partner for Ad sales? What do your measurement capabilities look like? Do you offer both on-site and off-site advertising capabilities? How does this data get back to your advertiser? What are your technological capabilities? Can you stand up a media network? How quickly? QUESTIONS FOR EACH PHASE IN YOUR JOURNEY Media network implementation can be a long process, so we\u2019ve broken it out into three phases. No matter where you are in the maturity model, here are some questions you should ask to assess if you and your AdTech partners are capable of unlocking your full potential. PHASE 3: Maximizing the value of your first-party assets. What\u2019s your tech stack, how to integrate it? How are you handling your data today? Who are you partnering with for your on-site strategy? Can you integrate off-site advertising into your strategy? Does your current partner only offer on-site advertising? Can you connect to other parties to provide off-site advertising options without having to change systems? If you are looking for a proven provider to help manage and deploy advertising on your new or existing hardware solutions, we can help you. Call us at 833-300-6664 or email us at info@trueomni.com and a specialist will walk you through our proven 5 step process for success.\u00a0\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trueomni.com\/spanish\/blog\/the-rise-of-the-media-network\/\" \/>\n<meta property=\"og:site_name\" content=\"TrueOmni\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trueomni\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-07T05:41:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-09T03:37:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/07\/Blog1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Douglas Ralston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Douglas Ralston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/\"},\"author\":{\"name\":\"Douglas Ralston\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#\\\/schema\\\/person\\\/62d3a64ebab301544f2b59a3514f62a4\"},\"headline\":\"The Rise of the Media Network\",\"datePublished\":\"2021-07-07T05:41:42+00:00\",\"dateModified\":\"2024-12-09T03:37:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/\"},\"wordCount\":751,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/trueomni.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Blog1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/\",\"url\":\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/\",\"name\":\"The Rise of the Media Network - 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Enhance customer engagement and streamline operations with our cutting-edge technology tailored for the hospitality, retail, and tourism industries.\",\"email\":\"info@trueomni.com\",\"telephone\":\"8333006664\",\"legalName\":\"True Omni LLC\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#\\\/schema\\\/person\\\/62d3a64ebab301544f2b59a3514f62a4\",\"name\":\"Douglas Ralston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g\",\"caption\":\"Douglas Ralston\"},\"sameAs\":[\"http:\\\/\\\/www.trueomni.com\\\/\"],\"url\":\"https:\\\/\\\/trueomni.com\\\/spanish\\\/author\\\/ksevilla\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Rise of the Media Network - TrueOmni","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trueomni.com\/spanish\/blog\/the-rise-of-the-media-network\/","og_locale":"es_MX","og_type":"article","og_title":"The Rise of the Media Network","og_description":"A media network mostly known for retail markets, allows a brand to give their partner brands or members access to customers, using the key assets and expertise: their first-party customer data and high traffic channels (including their website, visitor centers, convention centers, lobbies, attractions).\u00a0 \u00a0 With the association&#8217;s first-party data, brands can reach in-market buyers at the point of purchase, across formats and owned channels. 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