{"id":28740,"date":"2021-06-29T07:28:15","date_gmt":"2021-06-29T14:28:15","guid":{"rendered":"https:\/\/www.trueomni.com\/?p=28740"},"modified":"2024-07-12T17:23:20","modified_gmt":"2024-07-12T17:23:20","slug":"how-your-brand-can-get-started-with-proximity-marketing-and-beacons","status":"publish","type":"post","link":"https:\/\/trueomni.com\/spanish\/blog\/how-your-brand-can-get-started-with-proximity-marketing-and-beacons\/","title":{"rendered":"C\u00f3mo tu marca puede empezar a utilizar el marketing de proximidad y las balizas (Beacons)"},"content":{"rendered":"
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\u00bfQu\u00e9 son las balizas?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Los beacons son peque\u00f1os dispositivos Bluetooth que se pueden instalar en cualquier lugar: en el inicio de un sendero, en una zona peatonal o dentro de su tienda o centro comercial. Env\u00edan una se\u00f1al Bluetooth a los dispositivos m\u00f3viles, lo que permite enviar notificaciones en tiempo real y obtener m\u00e1s informaci\u00f3n sobre los usuarios para brindarles una experiencia personalizada mejorada, tanto en l\u00ednea mediante promociones y beneficios personalizados, como fuera de l\u00ednea mediante la usabilidad en la tienda.* (Google)<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La tecnolog\u00eda de balizas est\u00e1 a punto de cambiar la forma en que los consumidores interact\u00faan con las marcas, haciendo que los dispositivos sean m\u00e1s \u00fatiles y revolucionando la manera en que los especialistas en marketing miden el impacto offline de los anuncios online, las llamadas a la acci\u00f3n y las notificaciones. En lo que respecta al marketing minorista de vanguardia, una tecnolog\u00eda destaca por encima de las dem\u00e1s: las balizas. De hecho, se prev\u00e9 que se instalen m\u00e1s de un mill\u00f3n de balizas en tiendas minoristas de EE. UU. solo este a\u00f1o.* (Google)\n <\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Se prev\u00e9 que el marketing basado en la ubicaci\u00f3n y el marketing de proximidad mediante balizas experimenten un crecimiento exponencial en los pr\u00f3ximos a\u00f1os. Para mantenerse a la vanguardia, las marcas deber\u00edan invertir en la infraestructura de balizas que permitir\u00e1 que los dispositivos de los consumidores funcionen de manera \u00f3ptima dentro de sus tiendas.* (Google)<\/span><\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aqu\u00ed hay algunas cosas que debe considerar antes de invertir en infraestructura de balizas:<\/b><\/i><\/span>
\n\u00bfQu\u00e9 quieres comunicar a los consumidores? El enfoque m\u00e1s flexible consiste en implementar balizas con identificadores abstractos vinculados a tu cuenta de Cloud Platform. Luego, puedes usar las Notificaciones de proximidad para facilitar la interacci\u00f3n de los usuarios con tu ubicaci\u00f3n a trav\u00e9s de la web o la aplicaci\u00f3n de tu marca.* (Google)<\/span><\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Principales casos de uso de balizas<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Env\u00edo de notificaciones promocionales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00bfAlguna vez has pasado por delante de una tienda, has echado un vistazo y, en cuesti\u00f3n de minutos, has recibido una notificaci\u00f3n en tu m\u00f3vil que dice: \u201cObt\u00e9n un descuento de 20% en tu compra\u201d? \u00bfNo es justo lo que necesitabas? Utiliza balizas para mejorar las notificaciones promocionales a los usuarios que entren en una ubicaci\u00f3n espec\u00edfica.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Proporcionar informaci\u00f3n esencial para viajeros\/visitantes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00bfAlguna vez has pasado por delante de una tienda, has echado un vistazo y, en cuesti\u00f3n de minutos, has recibido una notificaci\u00f3n en tu m\u00f3vil que dice: \u201cObt\u00e9n un descuento de 20% en tu compra\u201d? \u00bfNo es justo lo que necesitabas? Utiliza balizas para mejorar las notificaciones promocionales a los usuarios que entren en una ubicaci\u00f3n espec\u00edfica.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. An\u00e1lisis en tiempo real<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mediante balizas y notificaciones m\u00f3viles, podr\u00e1s monitorizar la interacci\u00f3n y saber d\u00f3nde se alojan la mayor\u00eda de tus visitantes y qu\u00e9 actividades realizan. Obt\u00e9n an\u00e1lisis e impresiones en tiempo real con notificaciones de geolocalizaci\u00f3n y puntos de contacto interactivos.
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Elementos clave para una implementaci\u00f3n exitosa de balizas<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Dise\u00f1a tu estrategia de despliegue.<\/b> El primer paso para una implementaci\u00f3n exitosa es decidir d\u00f3nde colocar las balizas. Busque ubicaciones donde la informaci\u00f3n instant\u00e1nea pueda influir en la comodidad de los visitantes. Los puntos de inicio de senderos o \u00e1reas con poca cobertura de internet son excelentes, ya que la mayor\u00eda de los tel\u00e9fonos permiten recibir notificaciones incluso sin servicio celular.<\/p>\n

2. Creaci\u00f3n de contenido s\u00f3lido y atractivo<\/b> \u2013 crear contenido relevante, alertas e informaci\u00f3n \u00fatil, promocionar eventos locales o asegurarse de que la gente conozca el estado o los aspectos clave de un lugar.<\/p>\n

3. Muchas pruebas<\/b> \u2013 Colabora con alguien que pueda ayudarte a encontrar los mejores lugares y a instalarlos correctamente para garantizar una cobertura \u00f3ptima. Aseg\u00farate de probar las balizas en la zona para obtener la respuesta adecuada y el alcance \u00f3ptimo para la entrega de tus mensajes.<\/p>\n

4. Recopilar y analizar comentarios<\/b> Aseg\u00farese de contar con un sistema para recopilar y monitorear datos y an\u00e1lisis cuando las personas reciben notificaciones y hacen clic en anuncios o informaci\u00f3n. Conecte las campa\u00f1as y los programas de marketing para usted y sus miembros.<\/p>\n

5. Plataforma basada en la nube <\/b>Aseg\u00farese de contar con un sistema que le permita gestionar todo tipo de notificaciones, programar y administrar f\u00e1cilmente cada ubicaci\u00f3n. Integre el marketing con el sistema e incluso ofrezca opciones para que sus miembros administren sus propios programas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Si desea obtener m\u00e1s informaci\u00f3n o encontrar un proveedor de confianza de soluciones e implementaciones de balizas en los sectores de viajes, hosteler\u00eda y comercio minorista, podemos garantizarle que obtendr\u00e1 el producto adecuado para sus necesidades.\u00a0 Cont\u00e1ctanos<\/a> llamando al 833-300-6664<\/span><\/a> o enviando un correo electr\u00f3nico a info@trueomni.com<\/span><\/a>\u00a0y un especialista le guiar\u00e1 a trav\u00e9s del programa m\u00e1s adecuado para su negocio.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

What are Beacons? Beacons are small Bluetooth devices that can be mounted anywhere on a trailhead, in a walking area, or inside your store or center. They send a bluetooth signal to mobile devices that let you send real-time notifications and as well help you learn more about the users to provide an enhanced personalized experience, both online through personal promotions and benefits, and offline through in-store usability.* (Google) Beacon technology is poised to change the way consumers interact with brands, making devices more helpful and revolutionizing the way marketers measure the offline impact of online ads, calls to action and notifications. When it comes to cutting-edge retail marketing, one technology is top of mind: beacons. In fact, more than a million beacons are expected to be installed in U.S. retail stores this year alone.* (Google) Location-based marketing and proximity marketing with beacons are projected to grow exponentially in the next few years. To stay ahead of the curve, brands should invest in the beacon infrastructure that will enable consumer devices to work best within their stores.* (Google) Here are some things to consider before investing in beacon infrastructure: What do you want to communicate to consumers? The most flexible approach is to deploy beacons with abstract identifiers that are linked to your a Cloud Platform account. You can then use Nearby Notifications to help users interact with your location through the web or your brand’s app.* (Google) Top Beacon Use Cases 1. Sending Promotional Notifications Have you ever walked by a retail store, looked around, and within a couple of minutes, got a mobile notification that says \u201cGet 20% off on your purchase\u201d? Well isn\u2019t that what you just needed? Use beacons to enhance promotional notifications to users that enter a specific location. 2. Providing Essential Traveler\/Visitor Information Have you ever walked by a retail store, looked around, and within a couple of minutes, got a mobile notification that says \u201cGet 20% off on your purchase\u201d? Well isn\u2019t that what you just needed? Use beacons to enhance promotional notifications to users that enter a specific location. 3. Real-time Analytics Get to track engagement and know where most of your visitors are staying and which activities they are taking advantage of through beacons and mobile notifications. Get real-time analytics and impressions with both geofence notifications and interactive touch points. Key Items to a Successful Beacon Deployment 1. Layout your Deployment Strategy – the initial step to a successful deployment is deciding where you want to place your beacons.  Look for locations where instant information will help influence or drive convenience for visitors.   Trailheads or areas with low internet coverage is a great location as most phones will still allow you to receive notifications even if no cell service is available. 2. Creating Strong, Engaging Content – create relevant content, alerts, and helpful information, promote local events, or ensure people know the condition or key things about a location. 3. Loads of Testing –  Work with someone that can help you find the best places and how to install, to check for the optimum coverage.   Ensure you test the beacons in the area to get the right response and area to deliver your messages. 4. Collect and Analyze Feedback –  Ensure you have a way to collect and monitor analytics and data as people get notifications and click on ads, or information. Connect campaigns and marketing programs for you and your member. 5. Cloud-based Platform –  Ensure you have a system that will allow you to manage all types of notifications, easily schedule and manage each location. Connecting the dots with marketing and even providing options for your members to manage their own programs. If you are looking to learn more or find a\u00a0 proven provider of beacon deployments and solution in the travel, hospitality, and retail industry we can ensure you get the right product for the job.\u00a0 Contact us by calling at 833-300-6664 or emailing at info@trueomni.com\u00a0and a specialist will walk you through the right program for your business.\u00a0<\/p>","protected":false},"author":4,"featured_media":28757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-28740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nGet started with Proximity Marketing and Beacons - 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