{"id":58295,"date":"2026-08-20T15:41:14","date_gmt":"2026-08-20T15:41:14","guid":{"rendered":"http:\/\/trueomni.com\/?page_id=58295"},"modified":"2026-08-20T15:41:55","modified_gmt":"2026-08-20T15:41:55","slug":"experience-kissimmee","status":"publish","type":"page","link":"https:\/\/trueomni.com\/spanish\/experience-kissimmee\/","title":{"rendered":"ExperienceKissimmee"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"58295\" class=\"elementor elementor-58295\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf761dd e-con e-atomic-element e-flexbox-base e-default-div e-eaaadfb \" data-id=\"bf761dd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"bf761dd\" data-e-type=\"e-flexbox\" data-id=\"bf761dd\">\n    \t\t<div class=\"elementor-element elementor-element-5627ff1 elementor-widget elementor-widget-html\" data-id=\"5627ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\" data-theme=\"light\">\n<head>\n<meta charset=\"utf-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800;900&display=swap\" rel=\"stylesheet\">\n<title>TrueImpact \u2014 Executive Dashboard \u00b7 Experience Kissimmee<\/title>\n<!--\n  TrueImpact Executive Dashboard  \u00b7  TrueOmni  \u00b7  Destination Performance Intelligence\n  ---------------------------------------------------------------------------------\n  Single-file, dependency-free reference build. 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var(--line);padding-top:10px}\n.ab-foot b{color:var(--text)}\n.conv-pill{font-size:11px;font-weight:700;padding:2px 8px;border-radius:20px;background:rgba(28,156,216,.14);color:var(--azure-d)}\nhtml[data-theme=\"dark\"] .conv-pill{color:var(--azure)}\n.toggle-tbl{font-size:11.5px;color:var(--azure-d);font-weight:600;cursor:pointer}\nhtml[data-theme=\"dark\"] .toggle-tbl{color:var(--azure)}\n.hidden{display:none!important}\n.fade{animation:fade .35s ease}\n@keyframes fade{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}\n.footer{max-width:1320px;margin:0 auto;padding:20px 24px 40px;color:var(--muted);font-size:11.5px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;border-top:1px solid var(--line);margin-top:20px}\n\n@media (max-width:1080px){\n  .kpis{grid-template-columns:1fr 1fr}.row-2,.row-map,.row-3{grid-template-columns:1fr}.seg-cards{grid-template-columns:1fr 1fr}\n}\n@media print{\n  .topbar,.cta,.icon-btn,.segset,.toggle-tbl{display:none!important}\n  body{background:#fff}.card{box-shadow:none;border:1px solid #ccc;break-inside:avoid}\n}\n\n\/* ===================== TrueOmni Design System overrides ===================== *\/\n.eyebrow{color:var(--azure)!important;text-transform:uppercase;letter-spacing:.12em;font-weight:600}\n.eyebrow::before{content:'\\2500\\2500  ';color:var(--azure);font-weight:700;letter-spacing:0}\n.card{border-top:3px solid var(--azure)}\n.pagehead h1{letter-spacing:-.01em}\n.pagehead h1::after{content:'\\2022';color:var(--azure);margin-left:3px;font-weight:900}\n.crumbs a{color:var(--azure)}\n<\/style>\n<\/head>\n<body>\n\n<!-- =================== TOP BAR =================== -->\n<header class=\"topbar\">\n  <div class=\"topbar-inner\">\n    <div class=\"brand\">\n      <span class=\"mark\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 20h18M6 20V10m4 10V5m4 15v-7m4 7V8\" stroke=\"#fff\" stroke-width=\"2.4\" stroke-linecap=\"round\"\/><\/svg><\/span>\n      <div>\n        <div class=\"name\">True<b>Impact<\/b><\/div>\n        <div class=\"sub\">Destination Performance Intelligence<\/div>\n      <\/div>\n    <\/div>\n    <label class=\"destpick\" style=\"display:none\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 21s-7-6.2-7-11a7 7 0 1114 0c0 4.8-7 11-7 11z\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><circle cx=\"12\" cy=\"10\" r=\"2.5\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><\/svg><select id=\"destSel\"><\/select><\/label>\n    <span class=\"sample\" title=\"Modeled pre-deployment opportunity scenario \u2014 10 kiosks + 5 digital signage screens. Illustrative, not audited results.\">MODELED<\/span>\n    <div class=\"live\"><span class=\"dot\"><\/span> PROJECTION \u00b7 pre-deployment<\/div>\n    <div class=\"spacer\"><\/div>\n    <div class=\"controls\">\n      <div class=\"segset\" id=\"periodSel\">\n        <button data-p=\"q\" >Quarter<\/button>\n        <button data-p=\"ytd\">YTD<\/button>\n        <button data-p=\"t12\" class=\"on\">Trailing 12 mo<\/button>\n      <\/div>\n      <button class=\"icon-btn\" id=\"themeBtn\" title=\"Toggle theme\">\n        <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M21 12.8A9 9 0 1111.2 3a7 7 0 009.8 9.8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n      <\/button>\n      <button class=\"cta\" onclick=\"window.print()\">\n        <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 9V3h12v6M6 18H4v-6h16v6h-2M8 14h8v7H8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n        Council Briefing\n      <\/button>\n    <\/div>\n  <\/div>\n<\/header>\n\n<div class=\"wrap\">\n  <div id=\"app\"><\/div>\n<\/div>\n\n<footer class=\"footer\">\n  <div>\u00a9 TrueOmni 2026 \u00b7 TrueImpact Executive Dashboard \u00b7 Scottsdale, AZ \u00b7 www.trueomni.com \u00b7 833-300-6664<\/div>\n  <div>Modeled pre-deployment opportunity scenario \u00b7 figures in USD \u00b7 10 kiosks + 5 digital signage screens \u00b7 cited anchors: Experience Kissimmee FY2025 impact report (Tourism Economics) \u00b7 derived &amp; auditable via the TrueOmni attribution stack. Cite under NDA.<\/div>\n<\/footer>\n\n<div class=\"tt\" id=\"tt\"><\/div>\n\n<!-- =================== DATA MODEL =================== -->\n<script id=\"model\">\n\/* ------------------------------------------------------------------\n   TrueImpact data model \u2014 EXPERIENCE KISSIMMEE (Osceola County, FL).\n   Single-tenant. Base inputs per deployment zone; every headline number\n   is DERIVED in deriveMetrics() so the math is transparent and can be\n   swapped for the live Kiolytics attribution feed once units are online.\n   Dollars-first, always. Currency: US dollars (USD).\n\n   CITED ANCHORS (Experience Kissimmee \/ Tourism Economics, FY2025,\n   Oct 2024 \u2013 Sep 2025):\n     10.4M annual visitors (2024) \u00b7 $7.0B visitor spending\n     $10.6B total economic impact \u00b7 40,700 tourism jobs (35.3% of workforce)\n     $2.3B wages \u00b7 $685.3M state & local tax \u00b7 $85.2M Tourist Development Tax\n     $19.3M visitor spending every single day\n   MODELED: the 10-kiosk \/ 5-screen network, its zone placement, exposure\n   split, ad economics and the deployment ramp. This is a PRE-DEPLOYMENT\n   OPPORTUNITY SCENARIO, not audited results. Re-point at Kiolytics after\n   go-live.\n------------------------------------------------------------------ *\/\nconst FUNNEL = { highIntent:0.17, conversion:0.14 };  \/\/ TrueOmni platform benchmarks\nconst INFL_RATE = 0.85;   \/\/ influenced $ per $1 direct (Tourism Economics tail; 0.7\u20131.1)\nconst LODGING_SHARE = 0.36;       \/\/ of captured visitor spend that is accommodation\nconst DINING_RETAIL_SHARE = 0.34; \/\/ dining + retail taxable base\nconst ATTR_SHARE = 0.22;          \/\/ attractions + tickets + tours taxable base\nconst RENTAL_SHARE = 0.08;        \/\/ rental-car base (Orlando gateway market)\nconst RECIRC_MULT = 0.9;          \/\/ local re-spend of each public tax $ (induced benefit, soft)\n\n\/* Florida tax model. Four flows leadership cares about:\n   1. TDT \u2014 Tourist Development Tax, 6% in Osceola County, on short-term\n      lodging. This is the money that COMES BACK to the destination and\n      funds Experience Kissimmee ($85.2M collected in FY2025, a record).\n   2. County discretionary sales surtax (1.5% in Osceola) \u2014 local option.\n   3. Rental-car surcharge \u2014 gateway-market vehicle rental.\n   4. Florida state sales tax (6%) \u2014 the state's general-revenue capture.\n   Florida levies no state income tax, so the \"state\" line here is the\n   6% state sales tax, not an income capture.\n   Rates live on each zone as tax:{tot:TDT%, sales:county surtax%,\n   rental:rental surcharge%}. Uniform countywide. *\/\nconst FL_STATE_SALES = 6.0;       \/\/ Florida state sales tax %\n\n\/\/ period scaling (of full-deployment trailing-12 baseline)\nconst PERIODS = { t12:{label:'Trailing 12 months (annualized, full deployment)',k:1}, ytd:{label:'Year to date (2026)',k:0.545}, q:{label:'This quarter (Q2 2026)',k:0.262} };\n\n\/\/ Partner segment metadata\nconst SEG = {\n  hotels:      {name:'Hotels & Lodging',    color:'var(--s-hotels)',      raw:'#1C9CD8'},\n  dining:      {name:'Restaurants & Dining', color:'var(--s-dining)',      raw:'#EB6834'},\n  attractions: {name:'Attractions & Tours',  color:'var(--s-attractions)', raw:'#008300'},\n  events:      {name:'Events & Venues',      color:'var(--s-events)',      raw:'#E87BA4'},\n};\n\n\/\/ seasonal shape (Jan..Dec) \u2014 Central Florida theme-park market: spring-break\n\/\/ March peak, June\u2013July summer peak, soft September, December holiday surge.\nconst SEASON = {\n  kissimmee:[.88,.92,1.22,1.10,.98,1.18,1.24,1.06,.82,.88,.92,1.10],\n};\nconst MONTHS=['Jul','Aug','Sep','Oct','Nov','Dec','Jan','Feb','Mar','Apr','May','Jun'];\n\n\/* ==================================================================\n   DESTINATION REGISTRY \u2014 single tenant: Experience Kissimmee.\n   Each \"location\" is a deployment zone with its own inputs, kiosk count,\n   SCREEN count and deployment phase. x,y = map coords in the 480\u00d7620 space.\n   tax = {tot:TDT%, sales:county surtax%, rental:rental surcharge%}.\n   phase = deployment wave (1 launch \u2192 3 full network).\n   MODELED: zone selection and the exposure split across zones.\n================================================================== *\/\nconst DESTINATIONS = {\n  ek:{ name:'Experience Kissimmee', kind:'Destination Marketing Organization', scope:'Osceola County', region:'Kissimmee, FL',\n    outline:'M70,90 L370,90 L370,250 L340,300 L352,372 L338,440 L360,500 L330,560 L70,560 Z',\n    lake:'M370,90 L474,90 L474,560 L330,560 L360,500 L338,440 L352,372 L340,300 L370,250 Z',\n    lakeLabel:{x:420,y:320,t:'Lake Tohopekaliga'},\n    locations:[\n      {id:'w192', name:'W192 Hotel Corridor', sites:'Irlo Bronson Memorial Hwy \u00b7 resort lobbies', x:180,y:270, kiosks:3, screens:1, phase:1, exposures:620_000, interactionRate:.45, avgSpend:232, tax:{tot:6.0,sales:1.5,rental:6.0}, season:'kissimmee', mix:{hotels:.54,dining:.22,attractions:.16,events:.08}, note:'The county\u2019s densest lodging corridor \u2014 captive hotel-lobby audiences, highest interaction rate in the network. Phase-1 launch cluster.', badge:'Phase 1'},\n      {id:'oldtown', name:'Old Town & Entertainment Strip', sites:'Old Town Kissimmee \u00b7 Fun Spot', x:238,y:224, kiosks:2, screens:1, phase:1, exposures:480_000, interactionRate:.44, avgSpend:148, tax:{tot:6.0,sales:1.5,rental:6.0}, season:'kissimmee', mix:{hotels:.16,dining:.32,attractions:.36,events:.16}, note:'High-footfall family entertainment strip \u2014 dining, rides and evening events. Phase-1 launch cluster.', badge:'Phase 1'},\n      {id:'sunsetwalk', name:'Margaritaville Resort & Sunset Walk', sites:'Sunset Walk \u00b7 Island H2O \u00b7 resort lobby', x:150,y:340, kiosks:2, screens:2, phase:2, exposures:430_000, interactionRate:.46, avgSpend:268, tax:{tot:6.0,sales:1.5,rental:6.0}, season:'kissimmee', mix:{hotels:.42,dining:.28,attractions:.20,events:.10}, note:'Premium resort + retail promenade \u2014 highest per-visitor spend and the strongest video-wall signage placement.'},\n      {id:'reunion', name:'ChampionsGate \u00b7 Reunion Vacation-Home Belt', sites:'Reunion Resort \u00b7 ChampionsGate \u00b7 Solara', x:120,y:200, kiosks:1, screens:0, phase:2, exposures:300_000, interactionRate:.42, avgSpend:296, tax:{tot:6.0,sales:1.5,rental:6.0}, season:'kissimmee', mix:{hotels:.58,dining:.20,attractions:.14,events:.08}, note:'Vacation-home and villa market \u2014 longer stays, larger travel parties, the highest attributed spend per converted visitor.'},\n      {id:'downtown', name:'Downtown Kissimmee & Lakefront', sites:'Broadway \u00b7 Kissimmee Lakefront Park', x:296,y:330, kiosks:1, screens:1, phase:3, exposures:260_000, interactionRate:.38, avgSpend:132, tax:{tot:6.0,sales:1.5,rental:6.0}, season:'kissimmee', mix:{hotels:.14,dining:.38,attractions:.24,events:.24}, note:'Historic downtown and lakefront \u2014 local dining, festivals and the county\u2019s cultural programming.'},\n      {id:'ohp', name:'Osceola Heritage Park \u00b7 Sports & Events', sites:'Silver Spurs Arena \u00b7 Osceola County Stadium', x:300,y:262, kiosks:1, screens:0, phase:3, exposures:160_000, interactionRate:.40, avgSpend:186, tax:{tot:6.0,sales:1.5,rental:6.0}, season:'kissimmee', mix:{hotels:.34,dining:.22,attractions:.10,events:.34}, note:'Sports and meetings venue \u2014 group travel and the 370,709 contracted room nights the destination books each year.'},\n    ]},\n};\n\nlet activeDest='ek';\nfunction ACT(){return DESTINATIONS[activeDest];}\nfunction LOCS(){return ACT().locations;}\nfunction findLoc(id){return LOCS().find(l=>l.id===id);}\nfunction SCREENS(locs=LOCS()){return locs.reduce((s,L)=>s+(L.screens||0),0);}\nconst NETWORK_KIOSKS=10, NETWORK_SCREENS=5;\n\n\/* deployment ramp phases (5 \u2192 8 \u2192 10 kiosks; 2 \u2192 5 screens) *\/\nconst PHASES=[\n  {n:1, name:'Phase 1 \u00b7 Hotel-lobby & entertainment launch', window:'Weeks 0\u20134', ids:['w192','oldtown']},\n  {n:2, name:'Phase 2 \u00b7 Resort & vacation-home belt',        window:'Weeks 5\u20138', ids:['w192','oldtown','sunsetwalk','reunion']},\n  {n:3, name:'Phase 3 \u00b7 Full network',                       window:'Weeks 9\u201316', ids:['w192','oldtown','sunsetwalk','reunion','downtown','ohp']},\n];\n\n\/* ==================================================================\n   MEDIA NETWORK (kiosk advertising revenue) \u2014 structure from the Omni\n   Media Network PRD (native direct-sold + Google Ad Manager\n   programmatic). MODELED at the TrueOmni platform benchmark of\n   $500\u20131,500 \/ kiosk \/ month until an Orlando-market rate card lands.\n================================================================== *\/\nconst MEDIA={\n  perKioskMo:{floor:500, mid:1000, strong:1500},   \/\/ USD \/ kiosk \/ month at mature fill\n  imprPerEncounter:3.2,        \/\/ ad visualizations per kiosk encounter across containers\n  fillMature:0.70,             \/\/ sell-through at maturity\n  fillByPhase:{1:0.35, 2:0.55, 3:0.70},\n  streamSplit:{direct:0.62, programmatic:0.38},    \/\/ native direct-sold vs GAM programmatic (mature)\n  softwareYr:12000,            \/\/ annual TrueOmni platform software, 10 kiosks (MODELED)\n  capital:88000,               \/\/ one-time kiosk capital, 10 units @ ~$8.8K (MODELED)\n  inventory:[                  \/\/ ad-revenue share by container type (PRD)\n    {id:'video',    name:'Full-screen video (kiosk attract loop)', share:.30},\n    {id:'banner',   name:'Home & footer banners',                  share:.24},\n    {id:'rail',     name:'Events \/ listings side-rail',            share:.18},\n    {id:'sponsored',name:'Sponsored listings & tiles',             share:.16},\n    {id:'qr',       name:'QR-conversion sponsorships',             share:.12},\n  ],\n};\nfunction mediaMetrics(k=1, locs=LOCS()){\n  const r=rollup(k,locs);\n  const kiosks=r.kiosks;\n  const impressions=r.exposures*MEDIA.imprPerEncounter;\n  const band={}; for(const s in MEDIA.perKioskMo) band[s]=kiosks*MEDIA.perKioskMo[s]*12*k;\n  const rev=band.mid;\n  const cpm=impressions? rev\/(impressions\/1000):0;\n  const byStream={direct:rev*MEDIA.streamSplit.direct, programmatic:rev*MEDIA.streamSplit.programmatic};\n  const byInv=MEDIA.inventory.map(it=>({...it, v:rev*it.share}));\n  return {kiosks,impressions,band,rev,cpm,byStream,byInv};\n}\n\n\/* ==================================================================\n   DIGITAL SIGNAGE \u2014 non-interactive broadcast screens (OMNI Signage).\n   Screens deliver REACH and ad inventory; they do NOT transact and are\n   deliberately excluded from attributed spend, economic impact and tax.\n================================================================== *\/\nconst SIGNAGE={\n  enabled:true,\n  perScreenMo:{floor:200, mid:450, strong:800}, \/\/ ad revenue \/ screen \/ month at mature fill\n  loopSec:60, spotSec:15,          \/\/ playlist loop + spot length \u2192 spots per loop \u2192 share of voice\n  viewShare:0.55,                  \/\/ share of a zone's foot traffic that passes a screen's view zone\n  imprPerPasserby:1.4,             \/\/ screen impressions per person per pass\n  dwellSec:8,                      \/\/ avg attention seconds \u2014 the DOOH quality metric\n  fillMature:0.65, fillByPhase:{1:0.30,2:0.50,3:0.65},\n  capitalPerScreen:4200, softwarePerScreenYr:600,\n  formats:[\n    {id:'wall',     name:'Video wall \/ lobby hero',        share:.34},\n    {id:'portrait', name:'Portrait posters (corridor)',    share:.28},\n    {id:'wayfind',  name:'Wayfinding & directory boards',  share:.20},\n    {id:'menu',     name:'Menu \/ retail promo boards',     share:.12},\n    {id:'outdoor',  name:'Outdoor \/ weatherized',          share:.06},\n  ],\n};\nfunction signageMetrics(k=1, locs=LOCS()){\n  if(!SIGNAGE.enabled) return null;\n  const screens=locs.reduce((s,L)=>s+(L.screens||0),0);\n  const reach=locs.reduce((s,L)=>s+L.exposures,0)*k*SIGNAGE.viewShare;\n  const impressions=reach*SIGNAGE.imprPerPasserby;\n  const band={}; for(const s in SIGNAGE.perScreenMo) band[s]=screens*SIGNAGE.perScreenMo[s]*12*k;\n  const rev=band.mid;\n  const cpm=impressions? rev\/(impressions\/1000):0;\n  const spotsPerLoop=Math.round(SIGNAGE.loopSec\/SIGNAGE.spotSec);\n  const shareOfVoice=1\/spotsPerLoop;\n  const capital=screens*SIGNAGE.capitalPerScreen, softwareYr=screens*SIGNAGE.softwarePerScreenYr;\n  const byFormat=SIGNAGE.formats.map(f=>({...f, v:rev*f.share}));\n  return {screens,reach,impressions,band,rev,cpm,spotsPerLoop,shareOfVoice,capital,softwareYr,byFormat};\n}\n\n\/* ---- derive all metrics for one location at a period scale ---- *\/\nfunction deriveMetrics(L, k=1){\n  const exposures = L.exposures*k;\n  const interactions = exposures*L.interactionRate;\n  const highIntent = interactions*FUNNEL.highIntent;\n  const conversions = highIntent*FUNNEL.conversion;\n  const directSpend = conversions*L.avgSpend;             \/\/ visitor $ captured & attributed (USD)\n  const direct = directSpend;\n  const influenced = directSpend*INFL_RATE;\n  const total = direct+influenced;\n  \/\/ -------- Florida tax engine (attributed spend flows into each base) --------\n  const r = L.tax;                                        \/\/ {tot:TDT%, sales:county surtax%, rental:%}\n  const taxableSpend = directSpend + influenced*0.5;      \/\/ direct + half of influenced re-spend\n  const lodgingBase  = taxableSpend*LODGING_SHARE;\n  const diningBase   = taxableSpend*DINING_RETAIL_SHARE;\n  const attrBase     = taxableSpend*ATTR_SHARE;\n  const rentalBase   = taxableSpend*RENTAL_SHARE;\n  \/\/ taxBreak keys kept stable for the render layer, mapped to Florida lines:\n  const hotelTOT   = lodgingBase*(r.tot\/100);                                   \/\/ TDT \u2014 returns to the destination\n  const salesTax   = (lodgingBase+diningBase+attrBase)*(r.sales\/100);           \/\/ county discretionary surtax\n  const rentalTax  = rentalBase*(r.rental\/100);                                 \/\/ rental-car surcharge\n  const stateTax   = (lodgingBase+diningBase+attrBase+rentalBase)*(FL_STATE_SALES\/100); \/\/ FL state sales tax\n  const taxLocal   = hotelTOT+salesTax+rentalTax;         \/\/ stays in \/ shared with the county\n  const taxState   = stateTax;                            \/\/ State of Florida general revenue\n  const tax        = taxLocal+taxState;\n  const recirc     = tax*RECIRC_MULT;                     \/\/ SOFT: public $ re-spent in community\n  const taxBreak = {hotelTOT,salesTax,rentalTax,stateTax};\n  const partners = {};\n  for(const s in L.mix){ partners[s] = directSpend*L.mix[s]*1.0 + influenced*L.mix[s]*0.6; }\n  const revAssist = L.kiosks*1500 + (L.kiosks>5?L.kiosks*1100:L.kiosks*700); \/\/ sponsored + seasonal ad\n  return {exposures,interactions,highIntent,conversions,directSpend,direct,influenced,total,taxLocal,taxState,tax,taxBreak,recirc,partners,revAssist};\n}\nfunction seriesFor(L,k=1){\n  const m=deriveMetrics(L,k); const sh=SEASON[L.season];\n  const base=m.total\/sh.reduce((a,b)=>a+b,0);\n  const order=[6,7,8,9,10,11,0,1,2,3,4,5];\n  return order.map(i=>base*sh[i]);\n}\nfunction rollup(k=1, locs=LOCS()){\n  const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,revAssist:0,kiosks:0,\n    partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n  locs.forEach(L=>{const m=deriveMetrics(L,k);for(const key in acc){\n    if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n    else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n    else if(key==='kiosks'){acc.kiosks+=L.kiosks;}\n    else if(m[key]!=null)acc[key]+=m[key];}});\n  return acc;\n}\nfunction rollupSeries(k=1, locs=LOCS()){\n  const t=new Array(12).fill(0);\n  locs.forEach(L=>{const s=seriesFor(L,k);s.forEach((v,i)=>t[i]+=v);});\n  return t;\n}\n\n\/* ---------- (network roll-up retained but unused in single-tenant) ---------- *\/\nconst NETWORK={ destinations:1, kiosks:NETWORK_KIOSKS, targetTotal:0, targetTax:0, targetActions:0 };\nfunction mergeRollups(list){\n  const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,revAssist:0,kiosks:0,\n    partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n  list.forEach(m=>{for(const key in acc){\n    if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n    else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n    else if(m[key]!=null)acc[key]+=m[key];}});\n  return acc;\n}\nfunction scaleRollup(m,f){const o=JSON.parse(JSON.stringify(m));for(const key in o){ if(key==='partners'||key==='taxBreak'){for(const s in o[key])o[key][s]*=f;} else o[key]*=f; }return o;}\nconst NET_IDS=['ek'];\nfunction destRollup(id,k){return rollup(k, DESTINATIONS[id].locations);}\nfunction networkAgg(k=1){const parts=NET_IDS.map(id=>destRollup(id,k));const real=mergeRollups(parts);const net=scaleRollup(real,1);net.kiosks=real.kiosks;net.destinations=1;return {real,net,others:scaleRollup(real,0),scale:1,parts};}\nfunction networkSeries(k=1){return rollupSeries(k, LOCS());}\n\n\/* ==================================================================\n   ENGAGEMENT DRILL-THROUGH \u2014 TrueOmni modules and Kissimmee marketing\n   campaigns. Each item split across the funnel and renormalized to the\n   scope totals so it reconciles with every view.\n================================================================== *\/\nconst MODULES=[\n  {id:'map',    name:'OMNI Maps',                   tag:'attractions', share:.15, dwell:80,  intentRel:0.9, convRel:0.8},\n  {id:'itin',   name:'OMNI Itinerary',              tag:'attractions', share:.13, dwell:150, intentRel:1.9, convRel:1.6},\n  {id:'deals',  name:'Deals & Attraction Passes',   tag:'events',      share:.12, dwell:120, intentRel:2.1, convRel:1.9},\n  {id:'dine',   name:'Dining & Restaurants',        tag:'dining',      share:.12, dwell:98,  intentRel:1.3, convRel:1.2},\n  {id:'wayfind',name:'OMNI Wayfinding',             tag:'attractions', share:.10, dwell:70,  intentRel:0.7, convRel:0.6},\n  {id:'events', name:'Events Calendar',             tag:'events',      share:.09, dwell:86,  intentRel:1.1, convRel:1.0},\n  {id:'photo',  name:'OMNI PhotoBooth',             tag:'events',      share:.07, dwell:130, intentRel:1.2, convRel:1.1},\n  {id:'stay',   name:'Lodging & Vacation Homes',    tag:'hotels',      share:.08, dwell:110, intentRel:1.7, convRel:1.6},\n  {id:'guest',  name:'OMNI GuestBook (lead capture)',tag:'hotels',     share:.05, dwell:44,  intentRel:2.3, convRel:2.2},\n  {id:'lang',   name:'Multi-language & ADA',        tag:'attractions', share:.05, dwell:40,  intentRel:0.5, convRel:0.4},\n  {id:'phone',  name:'Mobile Handoff (Send to Phone)',tag:'hotels',    share:.04, dwell:34,  intentRel:2.4, convRel:2.3},\n];\nconst CAMP_TYPE={ 'Pass \/ loyalty':'#1C9CD8','Automation':'#1BAF7A','Partner co-op':'#EB6834','Group \/ MICE':'#14508C','Paid media':'#E87BA4','Content':'#008300','Itinerary \/ CRM':'#6B4FB0','Promotions':'#EDA100' };\nconst CAMPAIGNS=[\n  {id:'sponsored', name:'Sponsored Placements (ad partners)', type:'Paid media',     share:.18, intentRel:0.9, convRel:0.8, cpi:0.55},\n  {id:'passport',  name:'Kissimmee Attraction Pass',          type:'Pass \/ loyalty', share:.15, intentRel:1.6, convRel:1.5, cpi:0.90},\n  {id:'dineweek',  name:'Osceola Restaurant Week',            type:'Partner co-op',  share:.12, intentRel:1.3, convRel:1.2, cpi:1.10},\n  {id:'itinerary', name:'Plan-Your-Stay Push',                type:'Itinerary \/ CRM',share:.13, intentRel:1.8, convRel:1.6, cpi:1.40},\n  {id:'outdoor',   name:'Real. Natural. Kissimmee (outdoors)',type:'Content',        share:.11, intentRel:1.0, convRel:0.9, cpi:0.70},\n  {id:'sports',    name:'Sports & Group Travel Co-op',        type:'Group \/ MICE',   share:.11, intentRel:1.1, convRel:1.3, cpi:0.80},\n  {id:'shoulder',  name:'Shoulder-Season Getaway',            type:'Automation',     share:.10, intentRel:1.3, convRel:1.4, cpi:0.60},\n  {id:'flash',     name:'Flash Deals & Coupons',              type:'Promotions',     share:.10, intentRel:1.4, convRel:1.7, cpi:0.95},\n];\nconst AB_TESTS=[\n  {id:'t1', camp:'passport',  name:'Attraction Pass \u2014 hero creative', a:'Theme-park hero', b:'Family hero',        split:.5, bLift:1.16, conf:0.96, status:'B winning'},\n  {id:'t2', camp:'itinerary', name:'Plan-Your-Stay \u2014 CTA copy',       a:'\u201cBuild your trip\u201d', b:'\u201cGet my itinerary\u201d', split:.5, bLift:1.12, conf:0.93, status:'B winning'},\n  {id:'t3', camp:'sponsored', name:'Sponsored placement \u2014 layout',    a:'Carousel', b:'Full-card',            split:.5, bLift:0.94, conf:0.88, status:'A winning'},\n  {id:'t4', camp:'outdoor',   name:'Outdoors campaign \u2014 framing',     a:'\u201cAirboats & trails\u201d', b:'\u201cReal. Natural. Kissimmee\u201d', split:.5, bLift:1.06, conf:0.72, status:'No winner yet'},\n];\nfunction splitFunnel(m, items, segShares){\n  const sSum=items.reduce((a,b)=>a+b.share,0);\n  const rows=items.map(it=>{\n    let w=it.share\/sSum;\n    if(segShares && it.tag){ w*=Math.max(0.35, 1+0.7*((segShares[it.tag]||.25)-0.25)); }\n    return {it, w};\n  });\n  const wSum=rows.reduce((a,b)=>a+b.w,0);\n  rows.forEach(r=>r.w\/=wSum);\n  const hiRaw=rows.map(r=>r.w*r.it.intentRel), hiS=hiRaw.reduce((a,b)=>a+b,0);\n  const cvRaw=rows.map((r,i)=>hiRaw[i]*r.it.convRel), cvS=cvRaw.reduce((a,b)=>a+b,0);\n  return rows.map((r,i)=>{\n    const interactions=m.interactions*r.w;\n    const highIntent=m.highIntent*hiRaw[i]\/hiS;\n    const conversions=m.conversions*cvRaw[i]\/cvS;\n    const exposures=m.exposures*r.w;\n    const impact=m.total*cvRaw[i]\/cvS;\n    const timeHrs=r.it.dwell? interactions*r.it.dwell\/3600 : null;\n    const spend=r.it.cpi!=null? interactions*r.it.cpi : null;\n    return {...r.it, exposures, interactions, highIntent, conversions, impact, timeHrs, spend,\n      convRate:conversions\/interactions, roas:spend?impact\/spend:null, valPerK:impact\/(interactions\/1000)};\n  });\n}\nfunction segSharesOf(m){const t=Object.values(m.partners).reduce((a,b)=>a+b,0)||1;const o={};for(const s in m.partners)o[s]=m.partners[s]\/t;return o;}\n<\/script>\n\n<!-- =================== FORMAT + CHART HELPERS =================== -->\n<script id=\"helpers\">\nconst $=(s,r=document)=>r.querySelector(s);\nconst NS='http:\/\/www.w3.org\/2000\/svg';\nfunction el(t,a={},kids=[]){const e=document.createElementNS(NS,t);for(const k in a)e.setAttribute(k,a[k]);(Array.isArray(kids)?kids:[kids]).forEach(c=>c!=null&&e.appendChild(typeof c==='string'?document.createTextNode(c):c));return e;}\nlet CUR='USD';                 \/\/ US destination \u2014 single currency, no toggle\nconst FX={USD:1};              \/\/ data stored and displayed in USD\nfunction curSym(){return '$';}\nfunction 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svg.appendChild(el('text',{x:cx,y:cy+14,'text-anchor':'middle','font-size':10.5,fill:'var(--muted)'},'partner impact'));\n  return svg;\n}\n\n\/* ---- stacked column: direct vs influenced by location ---- *\/\nfunction stackedCols(rows,opt={}){ \/\/ rows:[{label,direct,influenced,onClick}]\n  const w=opt.w||620,h=opt.h||230,pl=42,pr=10,pt=12,pb=34;\n  const iw=w-pl-pr,ih=h-pt-pb,n=rows.length;\n  const max=Math.max(...rows.map(r=>r.direct+r.influenced))*1.14;\n  const bw=Math.min(30,iw\/n*0.52),slot=iw\/n;\n  const Y=v=>pt+ih*(1-v\/max);\n  const svg=el('svg',{viewBox:`0 0 ${w} ${h}`,width:'100%'});\n  for(let t=0;t<=4;t++){const val=max*t\/4,y=Y(val);svg.appendChild(el('line',{x1:pl,x2:w-pr,y1:y,y2:y,stroke:'var(--grid)','stroke-width':1}));svg.appendChild(el('text',{x:pl-8,y:y+3.5,'text-anchor':'end','font-size':10,fill:'var(--muted)'},money(val)));}\n  rows.forEach((r,i)=>{\n    const cx=pl+slot*i+slot\/2, x=cx-bw\/2;\n    const hD=ih*r.direct\/max, hI=ih*r.influenced\/max;\n    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Reads the derived model and writes\n   the dollars-first, council-ready sentence a director takes into a budget meeting.\n   (In production this is the TrueImpact AI summarizer over the live attribution feed.) *\/\nfunction aiOverview(k){\n  const m=rollup(k), locs=LOCS();\n  const best=[...locs].sort((a,b)=>deriveMetrics(b,k).total-deriveMetrics(a,k).total)[0];\n  const rate=[...locs].sort((a,b)=>b.interactionRate-a.interactionRate)[0];\n  return `Across <b>${m.kiosks} kiosks<\/b> and <b>${SCREENS(locs)} digital signage screens<\/b> in <b>${locs.length} Osceola County deployment zones<\/b>, TrueImpact projects <span class=\"em\">${money(m.total)}<\/span> in visitor-driven economic impact and <span class=\"em\">${money(m.tax)}<\/span> in estimated public tax this period. <b>${best.name}<\/b> leads on impact; <b>${rate.name}<\/b> engages the highest share of visitors at <b>${pct(rate.interactionRate)}<\/b>. Figures are MODELED from Experience Kissimmee's published FY2025 visitation and spending and TrueOmni platform benchmarks; at go-live every dollar is ledgered to a live kiosk event. An estimated <span class=\"em\">${money(m.recirc)}<\/span> re-circulates back through the local economy. Signage impressions are reach and are excluded from these figures.`;\n}\nfunction aiTax(k){\n  const m=rollup(k),b=m.taxBreak,locs=LOCS();\n  const top=Object.entries(b).sort((x,y)=>y[1]-x[1])[0];\n  const nm={hotelTOT:'the Tourist Development Tax',salesTax:'the county discretionary sales surtax',rentalTax:'the rental-car surcharge',stateTax:'Florida state sales tax'}[top[0]];\n  const hi=[...locs].sort((a,b)=>b.tax.tot-a.tax.tot)[0], lo=[...locs].sort((a,b)=>a.tax.tot-b.tax.tot)[0];\n  const cmp = hi.tax.tot!==lo.tax.tot ? ` Because rates are set locally, the same visitor is worth more in <b>${hi.name} (${hi.tax.tot}% TOT)<\/b> than in <b>${lo.name} (${lo.tax.tot}%)<\/b>.` : '';\n  return `Attributed visitor spending is projected to generate an estimated <span class=\"em\">${money(m.tax)}<\/span> in tax this period \u2014 <b>${money(m.taxLocal)}<\/b> in local revenue (Tourist Development Tax, county surtax and rental-car surcharge) that stays in Osceola County, and <b>${money(m.taxState)}<\/b> in Florida state sales tax. The single largest line is <b>${nm}<\/b> at <span class=\"em\">${money(top[1])}<\/span>. The TDT is the line that matters most operationally \u2014 it is the revenue that funds Experience Kissimmee itself. Re-spent through public budgets, local tax drives an estimated <span class=\"em\">${money(m.recirc)}<\/span> of induced community activity \u2014 a soft benefit on top of the hard capture.`;\n}\nfunction aiLocation(L,k){\n  const m=deriveMetrics(L,k),r=L.tax;\n  return `<b>${L.name}<\/b> is projected to turn <b>${num(m.interactions)}<\/b> kiosk interactions into <span class=\"em\">${money(m.total)}<\/span> of economic impact and <span class=\"em\">${money(m.tax)}<\/span> of tax (TDT ${r.tot}%, county surtax ${r.sales}%, FL state sales 6%). ${L.note} Partners captured <b>${money(Object.values(m.partners).reduce((a,b)=>a+b,0))}<\/b>, led by ${SEG[Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0][0]].name.toLowerCase()}.`;\n}\nfunction aiNetwork(k){\n  const {net}=networkAgg(k);\n  return `Across the full TrueOmni network \u2014 <b>${net.destinations} destinations<\/b> and <b>${num(net.kiosks)} kiosks<\/b> in North America and Japan \u2014 the platform attributed <span class=\"em\">${money(net.total)}<\/span> of visitor-driven economic impact and <span class=\"em\">${money(net.tax)}<\/span> in estimated public tax revenue this period. This is the first time the destination industry has an aggregate impact number built from <b>ledgered first-party behavioral data<\/b> rather than modeled surveys. Every destination below drills down to its own kiosks.`;\n}\nfunction aiEngagement(rows, mode, scopeName){\n  const attn=[...rows].sort((a,b)=>b.interactions-a.interactions)[0];\n  const val=[...rows].sort((a,b)=>b.impact-a.impact)[0];\n  const invest= mode==='campaigns'\n      ? [...rows].filter(r=>r.roas).sort((a,b)=>b.roas-a.roas)[0]\n      : [...rows].sort((a,b)=>b.valPerK-a.valPerK)[0];\n  const gap = attn.id!==val.id\n      ? ` The gap is the story: <b>${attn.name}<\/b> draws the most attention, but <b>${val.name}<\/b> converts it into the most attributed dollars \u2014 so raw attention isn't the same as value.`\n      : ` <b>${attn.name}<\/b> both draws the most attention and drives the most dollars.`;\n  const investLine = mode==='campaigns'\n      ? ` For spend, <b>${invest.name}<\/b> returns the best ROI at <span class=\"em\">${invest.roas.toFixed(1)}\u00d7<\/span> \u2014 invest here first.`\n      : ` <b>${invest.name}<\/b> punches above its attention (${money(invest.valPerK)} attributed per 1K interactions) \u2014 the efficient place to feature and cross-promote.`;\n  return `In <b>${scopeName}<\/b>, the ${mode==='campaigns'?'campaigns':'kiosk modules'} split the funnel from exposure to attributed conversion.${gap}${investLine} Rank by any funnel stage using the metric toggle; filter by market to see how the mix shifts location to location.`;\n}\nfunction aiPartner(k){\n  const m=rollup(k),tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n  const top=Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0];\n  return `TrueImpact attributed <span class=\"em\">${money(tot)}<\/span> of visitor spending to partner businesses \u2014 hotels, restaurants, attractions and event venues \u2014 every dollar tied to a kiosk referral, QR scan, pass pull or partner-POS event. <b>${SEG[top[0]].name}<\/b> captured the most at <span class=\"em\">${money(top[1])}<\/span>. This is the number a partner sees in their own portal, and the reason ${'>'}30% upgrade to premium membership within 18 months.`;\n}\nfunction aiBanner(tag,html){\n  return `<div class=\"ai-banner fade\"><div class=\"ai-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 3l1.9 4.6L18 9l-4.1 1.4L12 15l-1.9-4.6L6 9l4.1-1.4zM19 14l.9 2.2L22 17l-2.1.8L19 20l-.9-2.2L16 17l2.1-.8z\" fill=\"#fff\"\/><\/svg><\/div><div><span class=\"ai-tag\">${tag}<\/span><div class=\"ai-txt\">${html}<\/div><\/div><\/div>`;\n}\n<\/script>\n\n<!-- =================== APP \/ ROUTER \/ PAGES =================== -->\n<script id=\"app-logic\">\nlet PERIOD='t12';\nlet engMode='modules', engLoc='all', engMetric='interactions';   \/\/ engagement drill-through filters\nconst app=$('#app');\nfunction K(){return PERIODS[PERIOD].k;}\nfunction periodLabel(){return PERIODS[PERIOD].label;}\n\n\/* ---------- helpers to build DOM cards ---------- *\/\nfunction h(html){const t=document.createElement('template');t.innerHTML=html.trim();return t.content.firstChild;}\nfunction card(title,hint,bodyNodes,cls=''){\n  const c=h(`<div class=\"card ${cls}\"><div class=\"card-h\"><div><h3>${title}${hint?` <span class=\"hint\">${hint}<\/span>`:''}<\/h3><\/div><\/div><\/div>`);\n  (Array.isArray(bodyNodes)?bodyNodes:[bodyNodes]).forEach(n=>n&&c.appendChild(typeof n==='string'?h(n):n));\n  return c;\n}\nfunction legend(items){const l=h('<div class=\"legend\"><\/div>');items.forEach(it=>l.appendChild(h(`<span class=\"li\"><span class=\"sw ${it.line?'line':''}\" style=\"background:${it.color}\"><\/span>${it.name}<\/span>`)));return l;}\nfunction shortName(n){return n.replace(' Lake','').replace(' Valley','').replace(' Bay','').replace('Fort ','Ft ').replace(' Springs','').replace('San Francisco','SF').replace('Los Angeles','LA').replace('Magnificent Mile','Mag Mile').replace('McCormick Place','McCormick').replace('Museum Campus','Museum').split(' (')[0];}\nfunction engShort(n){return n.replace(\/\\s*\\(.*\\)\/,'').replace('Interactive Map & Wayfinding','Map & Wayfinding').replace(' Placements','').replace('Local ','').replace('-Season Getaway','-Season').replace(' & Coupons','').replace(' Push','').replace(' Welcome','').replace(' & Restaurants','').replace(' to Do & Attractions',' to Do').replace(' Builder','').replace(' Calendar','').replace(' & Parking','');}\nfunction setDest(id){activeDest=id;engLoc='all';location.hash='#\/overview';render();}\nfunction engMiniCard(k){\n  const sc=engScope(k); const rows=splitFunnel(sc.m, MODULES, sc.seg).sort((a,b)=>b.interactions-a.interactions).slice(0,5);\n  const max=rows[0].interactions;\n  const c=card('Module &amp; campaign engagement','what draws attention \u2014 drill the funnel','',' ');\n  const list=h('<div class=\"loclist\"><\/div>');\n  rows.forEach(r=>{const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${SEG[r.tag].color}\"><\/span>${r.name}<\/div><\/div><div class=\"lr-val\">${num(r.interactions)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(r.impact)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(r.interactions\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n    row.addEventListener('click',()=>go('#\/modules'));list.appendChild(row);});\n  c.appendChild(list);\n  const btns=h('<div style=\"display:flex;gap:8px;margin-top:12px\"><\/div>');\n  btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/modules')\">Modules \u203a<\/button>`));\n  btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/campaigns')\">Campaigns &amp; A\/B tests \u203a<\/button>`));\n  c.appendChild(btns);\n  return c;\n}\n\n\/* ================= OVERVIEW ================= *\/\nfunction pageOverview(){\n  const k=K(),m=rollup(k);\n  const wrap=h('<div class=\"fade\"><\/div>');\n  wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().kind} \u00b7 Executive Dashboard<\/div><h1>${ACT().name} \u2014 ${ACT().scope} Impact<\/h1><\/div><div class=\"meta\">Reporting period<br><b style=\"color:var(--text);font-size:14px\">${periodLabel()}<\/b><br>${m.kiosks} kiosks \u00b7 ${SCREENS()} screens \u00b7 ${LOCS().length} zones<\/div><\/div>`));\n  wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>All zones<\/span><\/div>`));\n  wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Council-ready summary',aiOverview(k))));\n  wrap.appendChild(rampCard(k)); wrap.lastChild.style.marginBottom='16px';\n\n  \/\/ KPI band\n  const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n  kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 18.4% vs prior period<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)} \u00b7 dollars-first, ledger-level<\/div><\/div>`));\n  kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'\u25b2 16.1%',`Local ${money(m.taxLocal)} \u00b7 State of Florida ${money(m.taxState)}`,()=>go('#\/tax')));\n  kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'\u25b2 21.0%','Hotels \u00b7 dining \u00b7 attractions \u00b7 events',()=>go('#\/partners')));\n  kpis.appendChild(kpiTile('Trackable visitor actions',num(m.interactions),'\u25b2 12.7%',`${num(m.conversions)} attributed conversions`));\n  wrap.appendChild(kpis);\n\n  \/\/ Map + location list\n  const mapRow=h('<div class=\"grid row-map\" style=\"margin-bottom:16px\"><\/div>');\n  mapRow.appendChild(card('Impact by kiosk location','click a market to drill in',[buildMap(k),legend([{name:'Bubble size = economic impact',color:'var(--azure)'}])],'pad0'+' '));\n  const mapCard=mapRow.lastChild;mapCard.style.padding='18px';\n  mapRow.appendChild(card('Zones ranked','by economic impact',[buildLocList(k)]));\n  wrap.appendChild(mapRow);\n\n  \/\/ Funnel + Direct\/influenced by location\n  const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n  r2.appendChild(card('The visitor funnel',ACT().scope.toLowerCase(),[buildFunnel(m),h('<div class=\"note\">Exposure \u2192 interaction \u2192 high-intent action \u2192 attributed conversion. Rates are TrueOmni platform benchmarks; volumes are ledgered kiosk events.<\/div>')]));\n  const dcols=stackedCols(LOCS().map(L=>{const mm=deriveMetrics(L,k);return{label:shortName(L.name),direct:mm.direct,influenced:mm.influenced,onClick:()=>go('#\/location\/'+L.id)};}));\n  r2.appendChild(card('Direct vs influenced impact','by market \u00b7 click to drill',[dcols,legend([{name:'Direct (attributed spend)',color:'var(--s-direct)'},{name:'Influenced (supply-chain + wage tail)',color:'var(--s-influenced)'}])]));\n  wrap.appendChild(r2);\n\n  \/\/ Partner mix + tax preview\n  const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n  r3.appendChild(buildPartnerCard(m,k));\n  r3.appendChild(buildTaxPreview(m,k));\n  wrap.appendChild(r3);\n\n  \/\/ Engagement entry\n  wrap.appendChild(engMiniCard(k));\n  wrap.lastChild.style.marginBottom='16px';\n\n  \/\/ Media Network entry\n  wrap.appendChild(mediaMiniCard(k));\n  wrap.lastChild.style.marginBottom='16px';\n\n  \/\/ Trend\n  const trend=card('Economic impact trend','monthly \u00b7 '+periodLabel(),[areaChart(rollupSeries(k),MONTHS,{h:220}),h('<div class=\"note\">Osceola County drew <b>10.4M visitors in 2024<\/b> and visitors spend <b>$19.3M every single day<\/b>. Against that base, this 10-kiosk network is modeled to capture ~2.25M kiosk encounters a year \\u2014 roughly 22% of visitation, concentrated in the highest-traffic lodging and entertainment zones. Seasonality reflects the Central Florida pattern: a March spring-break peak, a June\\u2013July summer peak, a soft September and a December holiday surge. Shoulder-season automation is the largest untapped lever, worth an estimated 8\\u201312% during off-peak weeks.<\/div>')]);\n  wrap.appendChild(trend);\n  return wrap;\n}\nfunction rampCard(k){\n  const c=card('Deployment ramp \u00b7 5 \u2192 10 kiosks + 5 screens','projected run-rate as zones come online (90\u2013120 day rollout)','',' ');\n  const list=h('<div class=\"loclist\"><\/div>');\n  let prevK=0;\n  PHASES.forEach(ph=>{\n    const locs=LOCS().filter(L=>ph.ids.includes(L.id));\n    const m=rollup(k,locs); const add=m.kiosks-prevK; prevK=m.kiosks;\n    const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${m.kiosks} kiosks${add?` (+${add})`:''} \u00b7 ${SCREENS(locs)} screens live<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax \u00b7 ${money(m.taxLocal)} local<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(m.kiosks\/NETWORK_KIOSKS*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n    list.appendChild(row);\n  });\n  c.appendChild(list);\n  c.appendChild(h('<div class=\"note\">Cumulative annualized run-rate at each phase. Phase 1 launches on the W192 hotel corridor and Old Town (captive, highest-footfall audiences, fastest proof); the Sunset Walk resort district and vacation-home belt follow; downtown, the lakefront and Osceola Heritage Park complete the network. Figures scale with units online \\u2014 they are not a forecast of new demand.<\/div>'));\n  return c;\n}\nfunction kpiTile(label,val,delta,foot,onClick){\n  const c=h(`<div class=\"card kpi\"${onClick?' style=\"cursor:pointer\"':''}><div class=\"k-label\">${label}<\/div><div class=\"k-val\">${val}<\/div><div class=\"k-delta up\">\u25b2 ${delta.replace('\u25b2','').trim()}<\/div><div class=\"k-foot\">${foot}<\/div><\/div>`);\n  if(onClick)c.addEventListener('click',onClick);\n  return c;\n}\n\n\/* ---- Destination map (pixel-scale viewBox so marks\/labels stay true size).\n   Reads the active destination's outline + each location's x,y. Works for any tenant. ---- *\/\nfunction buildMap(k){\n  const D=ACT(), locs=LOCS();\n  const svg=el('svg',{viewBox:'0 0 480 620',role:'img','aria-label':D.region+' kiosk map'});\n  if(D.lake) svg.appendChild(el('path',{d:D.lake,fill:'var(--s-hotels)','fill-opacity':.12,stroke:'none'}));\n  svg.appendChild(el('path',{d:D.outline,class:'ca-outline'}));\n  if(D.lakeLabel) svg.appendChild(el('text',{x:D.lakeLabel.x,y:D.lakeLabel.y,'text-anchor':'middle','font-size':12,'font-style':'italic',fill:'var(--muted)',stroke:'none'},D.lakeLabel.t));\n  const max=Math.max(...locs.map(L=>deriveMetrics(L,k).total));\n  locs.forEach(L=>{\n    const mm=deriveMetrics(L,k);const rr=9+18*Math.sqrt(mm.total\/max);\n    const px=L.x,py=L.y;\n    const g=el('g',{class:'mk'+(state.loc===L.id?' active':''),transform:`translate(${px},${py})`});\n    g.appendChild(el('circle',{class:'ring',r:rr+5}));\n    g.appendChild(el('circle',{class:'pin',r:rr,fill:'var(--azure)','fill-opacity':.85}));\n    g.appendChild(el('circle',{class:'hit',r:Math.max(rr+7,16)}));\n    if(rr>16)g.appendChild(el('text',{y:4,'text-anchor':'middle','font-size':11,fill:'#fff',stroke:'none'},money(mm.total)));\n    g.appendChild(el('text',{y:rr+15,'text-anchor':'middle','font-size':11.5,'font-weight':700},L.name));\n    g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${L.name}<\/div><div class=\"tt-r\">Impact <b>${money(mm.total)}<\/b><\/div><div class=\"tt-r\">Tax <b>${money(mm.tax)}<\/b><\/div><div class=\"tt-r\">Interaction <b>${pct(L.interactionRate)}<\/b><\/div>`,ev));\n    g.addEventListener('mouseleave',hideTT);\n    g.addEventListener('click',()=>go('#\/location\/'+L.id));\n    svg.appendChild(g);\n  });\n  const box=h('<div class=\"mapwrap\"><\/div>');box.appendChild(svg);return box;\n}\nfunction buildLocList(k){\n  const rows=[...LOCS()].map(L=>({L,m:deriveMetrics(L,k)})).sort((a,b)=>b.m.total-a.m.total);\n  const max=rows[0].m.total;\n  const box=h('<div class=\"loclist\"><\/div>');\n  rows.forEach(({L,m})=>{\n    const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${L.name} ${L.badge?`<span class=\"pill tag-hi\">${L.badge}<\/span>`:''}<\/div><div class=\"lr-sub\">${L.sites} \u00b7 ${L.kiosks} kiosks<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(m.total\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n    row.addEventListener('click',()=>go('#\/location\/'+L.id));\n    box.appendChild(row);\n  });\n  return box;\n}\nfunction buildFunnel(m){\n  const stages=[\n    {n:'Kiosk exposures',v:m.exposures,rate:''},\n    {n:'Interactions',v:m.interactions,rate:'of exposed'},\n    {n:'High-intent actions',v:m.highIntent,rate:pct(FUNNEL.highIntent)+' of interactions'},\n    {n:'Attributed conversions',v:m.conversions,rate:pct(FUNNEL.conversion)+' of high-intent'},\n  ];\n  const max=stages[0].v;const cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n  const box=h('<div class=\"funnel\"><\/div>');\n  stages.forEach((s,i)=>{\n    const w=26+40*(s.v\/max);\n    const st=h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${w}%;background:${cols[i]}\">${s.n}<\/div><div class=\"fmeta\"><b>${num(s.v)}<\/b> <span class=\"frate\">${s.rate}<\/span><\/div><\/div>`);\n    box.appendChild(st);\n  });\n  return box;\n}\nfunction buildPartnerCard(m,k){\n  const parts=Object.entries(m.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color,onClick:()=>go('#\/partners')}));\n  const c=card('Partner economic impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n  const inner=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n  inner.appendChild(donut(parts));\n  const list=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n  parts.sort((a,b)=>b.v-a.v).forEach(p=>{\n    const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`);\n    row.addEventListener('click',()=>go('#\/partners'));list.appendChild(row);\n  });\n  inner.appendChild(list);\n  c.appendChild(inner);\n  c.appendChild(h('<div class=\"note\">This is the figure a partner sees in their own portal \u2014 every dollar tied to a kiosk referral, QR scan, pass pull, or partner-POS event. <span class=\"toggle-tbl\" onclick=\"go(\\'#\/partners\\')\">Open partner detail \u203a<\/span><\/div>'));\n  return c;\n}\nfunction buildTaxPreview(m,k){\n  const b=m.taxBreak;\n  const parts=[\n    {v:b.hotelTOT,name:'Tourist Development Tax',color:'var(--s-local)'},\n    {v:b.salesTax,name:'County discretionary surtax',color:'#33abe0'},\n    {v:b.rentalTax,name:'Rental-car surcharge',color:'#7cc9e8'},\n    {v:b.stateTax,name:'Florida state sales tax',color:'var(--s-state)'},\n  ];\n  const c=card('Estimated tax revenue','locality-based \u00b7 click to drill','',' ');\n  const rows=parts.map(p=>({label:p.name,parts:[{v:p.v,color:p.color,name:p.name}],total:p.v,onClick:()=>go('#\/tax')}));\n  c.appendChild(rankedStacked(rows,{pl:130,w:560}));\n  c.appendChild(h(`<div class=\"gauge-track\"><i style=\"width:${(m.recirc\/(m.recirc+m.tax)*100).toFixed(0)}%\"><\/i><\/div>`));\n  c.appendChild(h(`<div class=\"note\"><b style=\"color:var(--text)\">${money(m.recirc)}<\/b> soft benefit \u2014 estimated local re-circulation of these public tax dollars through community budgets & payroll. <span class=\"toggle-tbl\" onclick=\"go('#\/tax')\">Full tax breakdown \u203a<\/span><\/div>`));\n  return c;\n}\n\n\/* ================= LOCATION DETAIL ================= *\/\nfunction pageLocation(id){\n  const L=findLoc(id);if(!L)return pageOverview();\n  const k=K(),m=deriveMetrics(L,k),r=L.tax;\n  const wrap=h('<div class=\"fade\"><\/div>');\n  wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> All ${ACT().region} markets<\/a>`));\n  wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>${L.name}<\/span><\/div>`));\n  wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Kiosk market${L.badge?` \u00b7 <span style=\"color:var(--good)\">${L.badge}<\/span>`:''}<\/div><h1>${L.name}<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">${L.sites} \u00b7 ${L.kiosks} kiosks \u00b7 ${L.screens||0} screens \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Tax rates<br><b style=\"color:var(--text);font-size:13px\">TDT ${r.tot}% \u00b7 surtax ${r.sales}% \u00b7 FL ${FL_STATE_SALES}%<\/b><\/div><\/div>`));\n  wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Market read',aiLocation(L,k))));\n\n  const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n  kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)}<\/div><\/div>`));\n  kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'',`Local ${money(m.taxLocal)} \u00b7 State of Florida ${money(m.taxState)}`,()=>go('#\/tax')));\n  kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'','across 4 segments',()=>go('#\/partners')));\n  kpis.appendChild(kpiTile('Interaction rate',pct(L.interactionRate),'',`${num(m.interactions)} interactions`));\n  wrap.appendChild(kpis);\n\n  const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n  r2.appendChild(card('Visitor funnel','this market',[buildFunnel(m)]));\n  r2.appendChild(buildLocTaxCard(m,L));\n  wrap.appendChild(r2);\n\n  const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n  const parts=Object.entries(m.partners).map(([pid,v])=>({v,name:SEG[pid].name,color:SEG[pid].color}));\n  const pc=card('Partner impact \u2014 '+L.name,'who captured the visitor dollar','',' ');\n  const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n  pin.appendChild(donut(parts));\n  const pl=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n  parts.sort((a,b)=>b.v-a.v).forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n  pin.appendChild(pl);pc.appendChild(pin);r3.appendChild(pc);\n  r3.appendChild(card('Monthly impact','seasonality',[areaChart(seriesFor(L,k),MONTHS,{h:210})]));\n  wrap.appendChild(r3);\n\n  \/\/ sample named partners\n  wrap.appendChild(buildSamplePartners(L,m));\n  return wrap;\n}\nfunction buildLocTaxCard(m,L){\n  const b=m.taxBreak,r=L.tax;\n  const rows=[\n    {label:`Tourist Development Tax (${r.tot}%)`,parts:[{v:b.hotelTOT,color:'var(--s-local)',name:'TDT \u2014 funds the destination'}],total:b.hotelTOT},\n    {label:`County discretionary surtax (${r.sales}%)`,parts:[{v:b.salesTax,color:'#33abe0',name:'County discretionary sales surtax'}],total:b.salesTax},\n    {label:`Rental-car surcharge (${r.rental}%)`,parts:[{v:b.rentalTax,color:'#7cc9e8',name:'Rental-car surcharge'}],total:b.rentalTax},\n    {label:`Florida state sales tax (${FL_STATE_SALES}%)`,parts:[{v:b.stateTax,color:'var(--s-state)',name:'Florida state sales tax'}],total:b.stateTax},\n  ];\n  const c=card('Estimated tax revenue','locality-based','',' ');\n  c.appendChild(rankedStacked(rows,{pl:150,w:560}));\n  c.appendChild(h(`<div class=\"note\">Rates are set by this jurisdiction \u2014 which is why a visitor here is worth a different tax yield than in any other market. <b style=\"color:var(--text)\">${money(m.recirc)}<\/b> estimated re-circulation (soft benefit).<\/div>`));\n  return c;\n}\nfunction buildSamplePartners(L,m){\n  const SAMPLES={\n    la:['JW Marriott L.A. LIVE','Grand Central Market','Griffith Observatory','Crypto.com Arena'],\n    sf:['Hotel Nikko','Ferry Building Marketplace','Alcatraz Cruises','Moscone Center'],\n    sd:['Hotel del Coronado','Little Italy Food Hall','San Diego Zoo','Petco Park'],\n    ana:['Anaheim Marriott','Downtown Disney Dining','Disneyland Resort','Angel Stadium'],\n    bb:['The Lodge at Big Bear','Peppercorn Grille','Big Bear Mountain Resort','Village Events'],\n    napa:['Carneros Resort','The French Laundry','Castello di Amorosa','Oxbow Public Market'],\n    ps:['Parker Palm Springs','Workshop Kitchen','Palm Springs Tram','Coachella \/ Stagecoach'],\n    sac:['Citizen Hotel','Old Sacramento Waterfront','California State Railroad Museum','Golden 1 Center'],\n    ord:['Hilton O\u2019Hare','Tortas Frontera','Terminal 5 Retail','United Club'],\n    mag:['The Peninsula Chicago','Purple Pig','360 CHICAGO','Water Tower Place'],\n    navy:['Sable at Navy Pier','Giordano\u2019s','Centennial Wheel','Navy Pier Events'],\n    mcc:['Marriott Marquis Chicago','Wintrust Cafe','Field Museum','McCormick Expo Halls'],\n    loop:['JW Marriott Chicago','The Berghoff','Skydeck Willis Tower','Chicago Theatre'],\n    mus:['Hilton Museum Campus','Shedd Cafe','Shedd Aquarium','Adler After Dark'],\n    wrig:['Hotel Zachary','Gallagher Way Dining','Wrigley Field Tours','Cubs Home Games'],\n    orl:['Hilton Bonnet Creek','Disney Springs Dining','Universal Orlando','OCCC Events'],\n    mia:['Fontainebleau Miami','Joe\u2019s Stone Crab','Vizcaya Museum','Ultra \/ Art Basel'],\n    tpa:['Tampa Marriott Water St','Columbia Restaurant','Busch Gardens','Amalie Arena'],\n    ftl:['W Fort Lauderdale','Casa Sensei','Riverwalk Cruises','Broward Convention'],\n    jax:['Marriott Downtown JAX','Cowford Chophouse','MOSH Museum','VyStar Arena'],\n    nap:['Ritz-Carlton Naples','Campiello','Naples Botanical Garden','5th Ave Events'],\n    key:['Casa Marina Resort','Blue Heaven','Mallory Square Sunset','Fantasy Fest'],\n  };\n  const names=SAMPLES[L.id]||['Hotel','Restaurant','Attraction','Venue'];\n  const segIds=['hotels','dining','attractions','events'];\n  const c=card('Sample attributed partners','illustrative \u2014 top referral recipients','',' ');\n  const tbl=h('<table><thead><tr><th>Partner<\/th><th>Segment<\/th><th>Attributed spend<\/th><th>Referrals<\/th><th>Trend<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n  const tb=tbl.querySelector('tbody');\n  segIds.forEach((sid,i)=>{\n    const v=m.partners[sid]*(0.34-i*0.03);\n    const refs=Math.round(m.highIntent*L.mix[sid]*0.4);\n    tb.appendChild(h(`<tr><td><b>${names[i]}<\/b><\/td><td><span class=\"pill tag-mid\">${SEG[sid].name}<\/span><\/td><td class=\"tnum\">${money2(v)}<\/td><td class=\"tnum\">${refs.toLocaleString()}<\/td><td><span class=\"pill tag-hi\">\u25b2 ${(8+i*3)}%<\/span><\/td><\/tr>`));\n  });\n  c.appendChild(tbl);\n  return c;\n}\n\n\/* ================= PARTNER DETAIL ================= *\/\nfunction pagePartners(){\n  const k=K(),m=rollup(k);const tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n  const wrap=h('<div class=\"fade\"><\/div>');\n  wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n  wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Partner economic impact<\/span><\/div>`));\n  wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Partner economic impact<\/div><h1>What the visitor dollar did for partners<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(tot)}<\/b> attributed<\/div><\/div>`));\n  wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Partner read',aiPartner(k))));\n\n  \/\/ segment cards\n  const icons={hotels:'M3 21V9l9-6 9 6v12M9 21v-6h6v6',dining:'M6 3v7m0 0a3 3 0 006 0V3M6 10v11M18 3c-2 0-3 2-3 5s1 4 3 4v9',attractions:'M3 21l9-18 9 18M8 21v-5h8v5',events:'M3 8h18M3 8l2-4h14l2 4M5 8v12h14V8'};\n  const cards=h('<div class=\"seg-cards\" style=\"margin-bottom:16px\"><\/div>');\n  Object.entries(m.partners).sort((a,b)=>b[1]-a[1]).forEach(([id,v])=>{\n    const c=h(`<div class=\"seg-card\"><div class=\"sc-top\"><span class=\"sc-ic\" style=\"background:${SEG[id].color}\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"${icons[id]}\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>${SEG[id].name}<\/div><div class=\"sc-val\">${money(v)}<\/div><div class=\"sc-sub\">${pct(v\/tot,0)} of partner impact<\/div><div class=\"sc-count\"><span>Est. partners<\/span><span>${Math.round(400*SEG_SHARE(id))}<\/span><\/div><\/div>`);\n    cards.appendChild(c);\n  });\n  wrap.appendChild(cards);\n\n  \/\/ impact by segment across locations (stacked ranked)\n  const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k);const p=mm.partners;const t=Object.values(p).reduce((a,b)=>a+b,0);\n    return {label:L.name,total:t,onClick:()=>go('#\/location\/'+L.id),parts:['hotels','dining','attractions','events'].map(s=>({v:p[s],color:SEG[s].color,name:SEG[s].name}))};\n  }).sort((a,b)=>b.total-a.total);\n  const c1=card('Partner impact by market','stacked by segment \u00b7 click a bar to open the market','',' ');\n  c1.appendChild(rankedStacked(rows,{pl:120,w:660}));\n  c1.appendChild(legend(Object.keys(SEG).map(id=>({name:SEG[id].name,color:SEG[id].color}))));\n  wrap.appendChild(c1);\n\n  \/\/ why it matters\n  wrap.appendChild(card('Why partners upgrade','the portal effect',[h(`<div class=\"stat-inline\" style=\"margin-top:6px\"><div class=\"si\"><b>+15\u201330%<\/b><span>itinerary inclusion lift<\/span><\/div><div class=\"si\"><b>+20\u201340%<\/b><span>listing exposure<\/span><\/div><div class=\"si\"><b>+10\u201325%<\/b><span>pass participation<\/span><\/div><div class=\"si\"><b>&gt;30%<\/b><span>upgrade to premium in 18 mo<\/span><\/div><\/div>`),h('<div class=\"note\">The Partner ROI view is the single most-requested feature in the 2026 customer survey. When a restaurant or hotel sees its own attributed dollars, flat-dues membership becomes performance-aligned membership.<\/div>')]));\n  return wrap;\n}\nfunction SEG_SHARE(id){return {hotels:.34,dining:.30,attractions:.22,events:.14}[id];}\n\n\/* ================= TAX DETAIL ================= *\/\nfunction pageTax(){\n  const k=K(),m=rollup(k),b=m.taxBreak;\n  const wrap=h('<div class=\"fade\"><\/div>');\n  wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n  wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Estimated tax revenue<\/span><\/div>`));\n  wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Public revenue impact<\/div><h1>Estimated tax revenue by zone<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(m.tax)}<\/b> total est.<\/div><\/div>`));\n  wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Tax read',aiTax(k))));\n\n  \/\/ KPI tiles by tax type\n  const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n  kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total estimated tax revenue<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.tax).replace(curSym(),'')}<\/div><div class=\"k-foot\">Local ${money(m.taxLocal)} + State of Florida ${money(m.taxState)}<\/div><\/div>`));\n  kpis.appendChild(kpiTile('Tourist Development Tax',money(b.hotelTOT),'','6% Osceola TDT \u2014 funds Experience Kissimmee'));\n  kpis.appendChild(kpiTile('County surtax',money(b.salesTax),'','1.5% Osceola local option'));\n  kpis.appendChild(kpiTile('Florida state sales tax',money(b.stateTax),'','6% state general revenue'));\n  wrap.appendChild(kpis);\n\n  \/\/ stacked tax by location (local components + state)\n  const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k),bb=mm.taxBreak;\n    return {label:L.name,total:mm.tax,onClick:()=>go('#\/location\/'+L.id),parts:[\n      {v:bb.hotelTOT,color:'var(--s-local)',name:'Tourist Development Tax'},\n      {v:bb.salesTax,color:'#33abe0',name:'County discretionary surtax'},\n      {v:bb.rentalTax,color:'#7cc9e8',name:'Rental-car surcharge'},\n      {v:bb.stateTax,color:'var(--s-state)',name:'Florida state sales tax'},\n    ]};}).sort((a,b)=>b.total-a.total);\n  const c1=card('Estimated tax revenue by zone','TDT \u00b7 county surtax \u00b7 rental-car surcharge \u00b7 Florida state sales tax \u00b7 click a bar to drill','',' ');\n  c1.appendChild(rankedStacked(rows,{pl:120,w:680}));\n  c1.appendChild(legend([{name:'Tourist Development Tax',color:'var(--s-local)'},{name:'County discretionary surtax',color:'#33abe0'},{name:'Rental-car surcharge',color:'#7cc9e8'},{name:'Florida state sales tax',color:'var(--s-state)'}]));\n  wrap.appendChild(c1);\n\n  \/\/ recirculation soft benefit\n  const recircCard=card('Recirculation \u2014 the soft benefit','induced community activity from public tax dollars','',' ');\n  recircCard.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(m.tax)}<\/b><span>hard tax captured<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${money(m.recirc)}<\/b><span>est. local re-circulation<\/span><\/div><div class=\"si\"><b>${money(m.tax+m.recirc)}<\/b><span>combined public benefit<\/span><\/div><\/div>`));\n  recircCard.appendChild(h(`<div class=\"gauge-track\" style=\"margin-top:14px\"><i style=\"width:${(m.recirc\/(m.tax+m.recirc)*100).toFixed(0)}%\"><\/i><\/div>`));\n  recircCard.appendChild(h('<div class=\"note\">Public revenue does not leave the community \u2014 it funds payroll, services, and local procurement that are re-spent through the regional economy. Modeled conservatively at 0.9\u00d7 of captured tax (induced\/soft). This is the number that turns \"we captured tax\" into \"we grew the local economy.\"<\/div>'));\n  wrap.appendChild(recircCard);\n\n  \/\/ full data table\n  const c2=card('Full tax detail','auditable line items \u00b7 '+periodLabel(),'',' ');\n  const tbl=h('<table><thead><tr><th>Zone<\/th><th>TDT %<\/th><th>TDT<\/th><th>County surtax<\/th><th>Rental-car<\/th><th>FL state sales<\/th><th>Total tax<\/th><th>Recirc (soft)<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n  const tb=tbl.querySelector('tbody');\n  rows.forEach(r=>{const L=LOCS().find(x=>x.name===r.label);const mm=deriveMetrics(L,k),bb=mm.taxBreak,rt=L.tax;\n    const tr=h(`<tr><td><b>${L.name}<\/b><\/td><td class=\"tnum\">${rt.tot}%<\/td><td class=\"tnum\">${money2(bb.hotelTOT)}<\/td><td class=\"tnum\">${money2(bb.salesTax)}<\/td><td class=\"tnum\">${money2(bb.rentalTax)}<\/td><td class=\"tnum\">${money2(bb.stateTax)}<\/td><td class=\"tnum\"><b>${money2(mm.tax)}<\/b><\/td><td class=\"tnum\" style=\"color:var(--good)\">${money2(mm.recirc)}<\/td><\/tr>`);\n    tr.addEventListener('click',()=>go('#\/location\/'+L.id));tb.appendChild(tr);\n  });\n  c2.appendChild(tbl);\n  wrap.appendChild(c2);\n  return wrap;\n}\n\n\/* ================= NETWORK ROLL-UP (all destinations) ================= *\/\nfunction pageNetwork(){\n  const k=K(),{net,parts}=networkAgg(k);\n  const wrap=h('<div class=\"fade\"><\/div>');\n  wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">TrueOmni Network \u00b7 All destinations<\/div><h1>Total economic impact \u2014 every kiosk, every destination<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text);font-size:14px\">${net.destinations} destinations \u00b7 ${num(net.kiosks)} kiosks<\/b><\/div><\/div>`));\n  wrap.appendChild(h(`<div class=\"crumbs\"><span>TrueOmni Network<\/span><span class=\"sep\">\u203a<\/span><span>All destinations<\/span><\/div>`));\n  wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Network roll-up',aiNetwork(k))));\n\n  const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n  kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Network economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(net.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 22.6% YoY<\/div><div class=\"k-foot\">Direct ${money(net.direct)} + Influenced ${money(net.influenced)} \u00b7 ${net.destinations} destinations, ledger-level<\/div><\/div>`));\n  kpis.appendChild(kpiTile('Public tax revenue',money(net.tax),'\u25b2 19.4%',`Local ${money(net.taxLocal)} \u00b7 State of Florida ${money(net.taxState)}`));\n  kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(net.partners).reduce((a,b)=>a+b,0)),'\u25b2 24.1%','across all destinations'));\n  kpis.appendChild(kpiTile('Trackable visitor actions',num(net.interactions),'\u25b2 15.2%',`${num(net.conversions)} attributed conversions`));\n  wrap.appendChild(kpis);\n\n  \/\/ destinations ranked (real 3 + modeled long-tail)\n  const destRows=NET_IDS.map((id,i)=>({id,name:DESTINATIONS[id].name,region:DESTINATIONS[id].region,kind:DESTINATIONS[id].kind,m:parts[i]}))\n    .sort((a,b)=>b.m.total-a.m.total);\n  const maxD=destRows[0].m.total;\n  const dl=h('<div class=\"loclist\"><\/div>');\n  destRows.forEach(d=>{\n    const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${d.name}<\/div><div class=\"lr-sub\">${d.kind} \u00b7 ${d.m.kiosks} kiosks \u00b7 ${d.region}<\/div><\/div><div class=\"lr-val\">${money(d.m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(d.m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(d.m.total\/maxD*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n    row.addEventListener('click',()=>setDest(d.id));dl.appendChild(row);\n  });\n  const realTot=parts.reduce((a,b)=>a+b.total,0), othersTot=net.total-realTot, othersTax=net.tax-parts.reduce((a,b)=>a+b.tax,0), othersK=net.kiosks-parts.reduce((a,b)=>a+b.kiosks,0);\n  dl.appendChild(h(`<div class=\"locrow\" style=\"opacity:.85;cursor:default\"><div><div class=\"lr-name\">Other ${net.destinations-3} destinations<\/div><div class=\"lr-sub\">North America + Japan \u00b7 ~${num(othersK)} kiosks \u00b7 modeled long-tail<\/div><\/div><div class=\"lr-val\">${money(othersTot)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(othersTax)} tax<\/div><\/div><span class=\"chev\" style=\"opacity:0\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(othersTot\/maxD*100).toFixed(0)}%;background:linear-gradient(90deg,#8b96a5,#5B6675)\"><\/i><\/div><\/div>`));\n\n  const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n  r1.appendChild(card('Destinations ranked','click a live destination to drill into its kiosks',[dl,h('<div class=\"note\">California, Chicago and Florida are live TrueImpact tenants shown from their own kiosk data. The long-tail bucket models the remaining network to the published footprint.<\/div>')]));\n  \/\/ network partner mix\n  const parts2=Object.entries(net.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color}));\n  const pc=card('Network partner impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n  const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n  pin.appendChild(donut(parts2));\n  const plist=h('<div style=\"flex:1;min-width:190px\"><\/div>');\n  parts2.sort((a,b)=>b.v-a.v).forEach(p=>plist.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n  pin.appendChild(plist);pc.appendChild(pin);\n  r1.appendChild(pc);\n  wrap.appendChild(r1);\n\n  \/\/ engagement entry (network scope)\n  wrap.appendChild(engMiniCard(k));\n  wrap.lastChild.style.marginBottom='16px';\n\n  \/\/ network trend\n  wrap.appendChild(card('Network economic impact trend','monthly \u00b7 all destinations',[areaChart(networkSeries(k),MONTHS,{h:220}),h('<div class=\"note\">The category\\'s first aggregate impact curve built from first-party behavioral data across the network. Each destination re-circulates public tax dollars into its own community \u2014 an estimated '+money(net.recirc)+' network-wide (soft benefit).<\/div>')]));\n  return wrap;\n}\n\n\/* ================= ENGAGEMENT DRILL-THROUGH ================= *\/\nfunction engScope(k){\n  if(activeDest==='network'){const m=networkAgg(k).net;return {m,name:'the TrueOmni Network',seg:segSharesOf(m),locs:[]};}\n  if(engLoc!=='all'){const L=findLoc(engLoc);if(L){const m=deriveMetrics(L,k);return {m,name:L.name,seg:segSharesOf(m),locs:LOCS()};}}\n  const m=rollup(k);return {m,name:ACT().region,seg:segSharesOf(m),locs:LOCS()};\n}\nfunction engMetrics(mode){\n  const base={\n    interactions:{label:'Attention',   get:r=>r.interactions, fmt:num,   tfmt:v=>num(v)+' sessions'},\n    highIntent:  {label:'High-intent',  get:r=>r.highIntent,   fmt:num,   tfmt:v=>num(v)+' actions'},\n    conversions: {label:'Conversions',  get:r=>r.conversions,  fmt:num,   tfmt:v=>num(v)+' conv.'},\n    impact:      {label:'Attributed $', get:r=>r.impact,       fmt:money, tfmt:money2},\n  };\n  if(mode==='modules') base.time={label:'Time spent',get:r=>r.timeHrs,fmt:v=>num(v)+' h',tfmt:v=>num(v)+' hours'};\n  else base.roas={label:'ROI (ROAS)',get:r=>r.roas,fmt:v=>v.toFixed(1)+'\u00d7',tfmt:v=>v.toFixed(2)+'\u00d7 return'};\n  return base;\n}\nfunction setEng(key,val){ if(key==='mode'){engMode=val;engMetric='interactions';} else if(key==='loc'){engLoc=val;} else {engMetric=val;}\n  location.hash = '#\/'+(engMode==='modules'?'modules':'campaigns'); render(); }\nfunction pageEngagement(){\n  const k=K(), sc=engScope(k);\n  const items = engMode==='modules'?MODULES:CAMPAIGNS;\n  const rows = splitFunnel(sc.m, items, sc.seg);\n  const M = engMetrics(engMode);\n  if(!M[engMetric]) engMetric='interactions';\n  const met=M[engMetric];\n  rows.sort((a,b)=>(met.get(b)||0)-(met.get(a)||0));\n  const colorOf=r=> engMode==='modules'?SEG[r.tag].color:CAMP_TYPE[r.type];\n\n  const wrap=h('<div class=\"fade\"><\/div>');\n  wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${activeDest==='network'?'Network':ACT().region} overview<\/a>`));\n  wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${activeDest==='network'?'TrueOmni Network':ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Engagement drill-through<\/span><\/div>`));\n  wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Marketing \u00b7 Engagement drill-through<\/div><h1>What draws attention \u2014 and what to invest in<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${sc.name}<\/b><\/div><\/div>`));\n  wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Investment read',aiEngagement(rows,engMode,sc.name))));\n\n  \/\/ filters\n  const f=h('<div class=\"filters\"><\/div>');\n  f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Dimension<\/span><div class=\"fseg\">\n    <button class=\"${engMode==='modules'?'on':''}\" onclick=\"setEng('mode','modules')\">Modules<\/button>\n    <button class=\"${engMode==='campaigns'?'on':''}\" onclick=\"setEng('mode','campaigns')\">Campaigns<\/button><\/div><\/div>`));\n  if(sc.locs.length){\n    const opts=['<option value=\"all\"'+(engLoc==='all'?' selected':'')+'>All markets<\/option>']\n      .concat(sc.locs.map(L=>`<option value=\"${L.id}\"${engLoc===L.id?' selected':''}>${L.name}<\/option>`)).join('');\n    f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Location<\/span><select class=\"fsel\" onchange=\"setEng('loc',this.value)\">${opts}<\/select><\/div>`));\n  }\n  const mkeys=Object.keys(M);\n  f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Rank by<\/span><div class=\"fseg\">${mkeys.map(mk=>`<button class=\"${mk===engMetric?'on':''}\" onclick=\"setEng('metric','${mk}')\">${M[mk].label}<\/button>`).join('')}<\/div><\/div>`));\n  wrap.appendChild(f);\n\n  \/\/ ranked bar + top funnel\n  const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n  const barRows=rows.map(r=>({label:engShort(r.name),parts:[{v:met.get(r)||0,color:colorOf(r),name:met.label}],total:met.get(r)||0}));\n  const rk=card(`${engMode==='modules'?'Modules':'Campaigns'} ranked by ${met.label.toLowerCase()}`,'stack ranking','',' ');\n  rk.appendChild(rankedStacked(barRows,{pl:150,w:640,pr:74,fmt:met.fmt,tfmt:met.tfmt}));\n  r1.appendChild(rk);\n  \/\/ top item funnel drill-through\n  const top=rows[0];\n  const fc=card('Funnel drill-through','top '+(engMode==='modules'?'module':'campaign')+': '+top.name,[buildEngFunnel(top),h(`<div class=\"note\">Exposures \u2192 interactions \u2192 high-intent \u2192 attributed conversions for <b>${top.name}<\/b>. Conversion rate <b>${pct(top.convRate,1)}<\/b>${top.roas?` \u00b7 ROAS <b>${top.roas.toFixed(1)}\u00d7<\/b>`:''}${top.timeHrs?` \u00b7 <b>${num(top.timeHrs)}<\/b> engaged hours`:''}.<\/div>`)]);\n  r1.appendChild(fc);\n  wrap.appendChild(r1);\n\n  \/\/ full table\n  const tc=card(`${engMode==='modules'?'Module':'Campaign'} funnel \u2014 full breakdown`,'every stage \u00b7 '+periodLabel(),'',' ');\n  tc.appendChild(buildEngTable(rows,engMode,colorOf));\n  wrap.appendChild(tc);\n\n  \/\/ A\/B tests (campaigns only)\n  if(engMode==='campaigns'){\n    const tests=AB_TESTS.map(t=>({t,row:rows.find(r=>r.id===t.camp)})).filter(x=>x.row);\n    const abWrap=card('A\/B campaign tests','conversion rate by variant \u2014 compare & contrast',[h('<div class=\"grid row-2\" id=\"abgrid\" style=\"margin-top:2px\"><\/div>')]);\n    const grid=abWrap.querySelector('#abgrid');\n    tests.forEach(({t,row})=>grid.appendChild(buildABcard(t,row)));\n    wrap.appendChild(abWrap);\n  }\n  return wrap;\n}\nfunction buildEngFunnel(r){\n  const stages=[['Exposures',r.exposures,''],['Interactions',r.interactions,pct(r.interactions\/r.exposures,0)+' of exposed'],\n    ['High-intent',r.highIntent,pct(r.highIntent\/r.interactions,0)+' of interactions'],['Conversions',r.conversions,pct(r.conversions\/r.highIntent,0)+' of high-intent']];\n  const max=stages[0][1],cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n  const box=h('<div class=\"funnel\"><\/div>');\n  stages.forEach(([n,v,rate],i)=>box.appendChild(h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${26+40*(v\/max)}%;background:${cols[i]}\">${n}<\/div><div class=\"fmeta\"><b>${num(v)}<\/b> <span class=\"frate\">${rate}<\/span><\/div><\/div>`)));\n  return box;\n}\nfunction buildEngTable(rows,mode,colorOf){\n  const head = mode==='modules'\n    ? '<tr><th>Module<\/th><th>Exposures<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Time<\/th><th>Attributed $<\/th><th>$\/1K int<\/th><\/tr>'\n    : '<tr><th>Campaign<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Spend<\/th><th>Attributed $<\/th><th>ROAS<\/th><\/tr>';\n  const tbl=h(`<table><thead>${head}<\/thead><tbody><\/tbody><\/table>`);\n  const tb=tbl.querySelector('tbody');\n  rows.forEach(r=>{\n    const dot=`<span class=\"sw\" style=\"display:inline-block;width:10px;height:10px;border-radius:3px;background:${colorOf(r)};margin-right:7px;vertical-align:-1px\"><\/span>`;\n    const conv=`<span class=\"conv-pill\">${pct(r.convRate,1)}<\/span>`;\n    if(mode==='modules'){\n      tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><\/td><td class=\"tnum\">${num(r.exposures)}<\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${num(r.timeHrs)} h<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\">${money(r.valPerK)}<\/td><\/tr>`));\n    } else {\n      tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><div class=\"ab-sub\" style=\"margin-left:17px\">${r.type}<\/div><\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${money(r.spend)}<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\"><span class=\"pill ${r.roas>=4?'tag-hi':'tag-mid'}\">${r.roas.toFixed(1)}\u00d7<\/span><\/td><\/tr>`));\n    }\n  });\n  return tbl;\n}\nfunction buildABcard(t,row){\n  \/\/ split the campaign row's traffic; blended conv rate must equal row.convRate\n  const base=row.convRate, rA=base\/(t.split + (1-t.split)*t.bLift), rB=rA*t.bLift;\n  const intA=row.interactions*t.split, intB=row.interactions*(1-t.split);\n  const cvA=intA*rA, cvB=intB*rB;\n  const impA=row.impact*(cvA\/(cvA+cvB)), impB=row.impact*(cvB\/(cvA+cvB));\n  const winnerB=t.bLift>1, decisive=t.conf>=0.9;\n  const maxR=Math.max(rA,rB);\n  const badge = t.status==='No winner yet' ? `<span class=\"ab-badge ab-none\">Running \u00b7 ${pct(t.conf,0)} conf.<\/span>`\n    : `<span class=\"ab-badge ab-win\">${t.status} \u00b7 ${pct(t.conf,0)} conf.<\/span>`;\n  const lift=(rB\/rA-1);\n  const c=h(`<div class=\"ab-card\"><\/div>`);\n  c.appendChild(h(`<div class=\"ab-head\"><div><div class=\"abt\">${t.name}<\/div><div class=\"abs\">${row.name} \u00b7 ${num(row.interactions)} sessions split ${Math.round(t.split*100)}\/${Math.round((1-t.split)*100)}<\/div><\/div>${badge}<\/div>`));\n  const variant=(tag,label,r,cv,imp,isWin)=>`\n    <div class=\"ab-var\">\n      <div class=\"ab-tag\" style=\"background:${isWin?'var(--good)':'var(--slate)'}\">${tag}<\/div>\n      <div><div class=\"ab-nm\">${label} ${isWin?'<span class=\"conv-pill\" style=\"background:rgba(12,163,12,.14);color:var(--good)\">winner<\/span>':''}<\/div><div class=\"ab-sub\">${num(cv)} conversions \u00b7 ${money(imp)} attributed<\/div><\/div>\n      <div class=\"ab-conv\"><b>${pct(r,2)}<\/b><span>conv. rate<\/span><\/div>\n      <div class=\"ab-bar\"><i style=\"width:${(r\/maxR*100).toFixed(0)}%;background:${isWin?'var(--good)':'var(--slate)'}\"><\/i><\/div>\n    <\/div>`;\n  c.appendChild(h(variant('A',t.a,rA,cvA,impA,!winnerB)));\n  c.appendChild(h(variant('B',t.b,rB,cvB,impB,winnerB)));\n  c.appendChild(h(`<div class=\"ab-foot\"><span>Variant B vs A<\/span><span><b style=\"color:${lift>=0?'var(--good)':'var(--warn)'}\">${lift>=0?'+':''}${pct(lift,1)}<\/b> conversion-rate lift<\/span><\/div>`));\n  return c;\n}\n\n\/* ================= MEDIA NETWORK ================= *\/\nfunction aiMedia(k){const m=mediaMetrics(k); const sg=signageMetrics(k);\n  return `At the planned <b>${m.kiosks}-kiosk + ${sg?sg.screens:0}-screen<\/b> network, TrueImpact projects <span class=\"em\">${money(m.rev)}<\/span> a year in advertising revenue at the mid scenario (range ${money(m.band.floor)}\u2013${money(m.band.strong)}), from an estimated <b>${num(m.impressions)}<\/b> ad impressions \u2014 an effective CPM near <b>${money(m.cpm)}<\/b>, in line with digital out-of-home. About <b>${pct(MEDIA.streamSplit.direct)}<\/b> is direct\/native local sales, the rest filled programmatically through Google Ad Manager. That covers the platform's annual fee many times over and repays the hardware in roughly <b>${((MEDIA.capital+(sg?sg.capital:0))\/(m.rev+(sg?sg.rev:0))).toFixed(1)} years<\/b> once digital signage is included \u2014 the self-funding growth loop. Signage adds <b>${sg?money(sg.rev):'$0'}<\/b> and <b>${sg?num(sg.impressions):0}<\/b> broadcast impressions on top, taking total advertising revenue to <span class=\"em\">${money(m.rev+(sg?sg.rev:0))}<\/span>. Screen impressions are reach, not interactions, and are excluded from the economic-impact and tax figures.`;}\nfunction mediaMiniCard(k){const m=mediaMetrics(k); const sg=signageMetrics(k);\n  const c=card('Media Network \u00b7 advertising revenue','kiosk media + digital signage \u2014 the self-funding layer','',' ');\n  const tR=m.rev+(sg?sg.rev:0), tC=MEDIA.capital+(sg?sg.capital:0);\n  c.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:2px\"><div class=\"si\"><b>${money(tR)}<\/b><span>total ad revenue \/ yr (mid)<\/span><\/div><div class=\"si\"><b>${money(m.rev)}<\/b><span>kiosk media<\/span><\/div><div class=\"si\"><b>${money(sg?sg.rev:0)}<\/b><span>digital signage (${sg?sg.screens:0} screens)<\/span><\/div><div class=\"si\"><b>${num(m.impressions+(sg?sg.impressions:0))}<\/b><span>combined impressions \/ yr<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${(tC\/tR).toFixed(1)} yr<\/b><span>capital payback<\/span><\/div><\/div>`));\n  c.appendChild(h(`<div style=\"display:flex;gap:8px;margin-top:12px\"><button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/media')\">Open Media Network \u203a<\/button><\/div>`));\n  return c;\n}\nfunction pageMedia(){\n  const k=K(); const m=mediaMetrics(k);\n  const wrap=h('<div class=\"fade\"><\/div>');\n  wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n  wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Media Network<\/span><\/div>`));\n  wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Advertising \u00b7 Media Network<\/div><h1>Media Network \u2014 kiosk + signage advertising revenue<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">Native direct-sold + Google Ad Manager programmatic \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Network<br><b style=\"color:var(--text);font-size:14px\">${m.kiosks} kiosks \u00b7 ${SCREENS()} screens<\/b><br>${pct(MEDIA.fillMature)} kiosk fill at maturity<\/div><\/div>`));\n  wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Media read', aiMedia(k))));\n\n  const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n  kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Annual ad-revenue potential<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.rev).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 scales with fill + kiosks<\/div><div class=\"k-foot\">Range ${money(m.band.floor)}\u2013${money(m.band.strong)} \u00b7 $500\u20131,500 \/ kiosk \/ mo<\/div><\/div>`));\n  kpis.appendChild(kpiTile('Ad impressions \/ yr',num(m.impressions),'','kiosk visualizations across containers'));\n  kpis.appendChild(kpiTile('Effective CPM',money(m.cpm),'','in line with DOOH benchmarks'));\n  kpis.appendChild(kpiTile('Covers annual software',(m.rev\/MEDIA.softwareYr).toFixed(0)+'\u00d7','',`vs ${money(MEDIA.softwareYr)}\/yr platform fee`));\n  wrap.appendChild(kpis);\n\n  const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n  const invCard=card('Kiosk revenue by inventory type','container-level potential (Omni Media Network)','',' ');\n  const list=h('<div class=\"loclist\"><\/div>'); const maxv=Math.max(...m.byInv.map(x=>x.v));\n  m.byInv.slice().sort((a,b)=>b.v-a.v).forEach(x=>{list.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\">${x.name}<\/div><div class=\"lr-val\">${money(x.v)}<div class=\"lr-sub\" style=\"font-weight:600\">${pct(x.share)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(x.v\/maxv*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n  invCard.appendChild(list); r2.appendChild(invCard);\n  const streamCard=card('Direct vs programmatic','native sales + Google Ad Manager','',' ');\n  const parts=[{v:m.byStream.direct,name:'Direct \/ native sold',color:'var(--s-hotels)'},{v:m.byStream.programmatic,name:'Programmatic (GAM \/ DTN)',color:'var(--s-events)'}];\n  const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>'); pin.appendChild(donut(parts));\n  const pl=h('<div style=\"flex:1;min-width:180px\"><\/div>'); parts.forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`))); pin.appendChild(pl);\n  streamCard.appendChild(pin); r2.appendChild(streamCard);\n  wrap.appendChild(r2);\n\n  const rampC=card('Kiosk ad-revenue ramp \u00b7 5 \u2192 10 kiosks','builds with kiosks online and sell-through','',' ');\n  const rl=h('<div class=\"loclist\"><\/div>');\n  PHASES.forEach(ph=>{const locs=LOCS().filter(L=>ph.ids.includes(L.id));const mm=mediaMetrics(k,locs);const fill=MEDIA.fillByPhase[ph.n];const rev=mm.rev*(fill\/MEDIA.fillMature);\n    rl.appendChild(h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${mm.kiosks} kiosks \u00b7 ${pct(fill)} fill<\/div><\/div><div class=\"lr-val\">${money(rev)}<div class=\"lr-sub\" style=\"font-weight:600\">\/yr run-rate<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(mm.kiosks\/NETWORK_KIOSKS*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n  rampC.appendChild(rl);\n  rampC.appendChild(h('<div class=\"note\">Revenue scales with kiosks online and with sell-through as impressions grow. Local partners anchor direct sales from day one; programmatic (Google Ad Manager) fills remnant inventory once impression volume attracts national demand.<\/div>'));\n  wrap.appendChild(rampC);\n\n\n  \/\/ ---------- DIGITAL SIGNAGE (broadcast screens) ----------\n  const sg=signageMetrics(k);\n  if(sg && sg.screens){\n    const sHead=card('Digital Signage \u00b7 broadcast screen network','OMNI Signage \u2014 reach and ad inventory; screens broadcast, they do not transact','',' ');\n    sHead.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${sg.screens}<\/b><span>screens deployed<\/span><\/div><div class=\"si\"><b>${num(sg.impressions)}<\/b><span>screen impressions \/ yr<\/span><\/div><div class=\"si\"><b>${num(sg.reach)}<\/b><span>annual reach (passers-by)<\/span><\/div><div class=\"si\"><b>${SIGNAGE.dwellSec}s<\/b><span>avg dwell \/ attention<\/span><\/div><div class=\"si\"><b>${sg.spotsPerLoop}<\/b><span>spots per ${SIGNAGE.loopSec}s loop<\/span><\/div><div class=\"si\"><b>${pct(sg.shareOfVoice)}<\/b><span>share of voice \/ advertiser<\/span><\/div><div class=\"si\"><b>${money(sg.rev)}<\/b><span>signage ad revenue \/ yr<\/span><\/div><div class=\"si\"><b>${money(sg.cpm)}<\/b><span>effective CPM<\/span><\/div><\/div>`));\n    sHead.appendChild(h(`<div class=\"note\"><b>Signage impressions are reach, not interactions.<\/b> They are deliberately excluded from attributed visitor spend, economic impact and tax \u2014 those stay kiosk-derived. Signage fill rate ramps ${pct(SIGNAGE.fillByPhase[1])} \u2192 ${pct(SIGNAGE.fillMature)} as inventory matures. Revenue modeled at ${money2(SIGNAGE.perScreenMo.mid)}\/screen\/month at mature fill (range ${money2(SIGNAGE.perScreenMo.floor)}\u2013${money2(SIGNAGE.perScreenMo.strong)}). MODELED \u2014 confirm against a rate card.<\/div>`));\n    wrap.appendChild(sHead); wrap.lastChild.style.marginBottom='16px';\n\n    const s2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n    const fmtCard=card('Signage revenue by format','video wall \u00b7 portrait \u00b7 wayfinding \u00b7 menu \u00b7 outdoor','',' ');\n    const fl=h('<div class=\"loclist\"><\/div>'); const fmax=Math.max(...sg.byFormat.map(x=>x.v))||1;\n    sg.byFormat.slice().sort((a,b)=>b.v-a.v).forEach(x=>{fl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\">${x.name}<\/div><div class=\"lr-val\">${money(x.v)}<div class=\"lr-sub\" style=\"font-weight:600\">${pct(x.share)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(x.v\/fmax*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n    fmtCard.appendChild(fl); s2.appendChild(fmtCard);\n\n    const zCard=card('Screens by zone','where the broadcast inventory sits','',' ');\n    const zl=h('<div class=\"loclist\"><\/div>'); const zmax=Math.max(...LOCS().map(L=>L.screens||0))||1;\n    LOCS().slice().sort((a,b)=>(b.screens||0)-(a.screens||0)).forEach(L=>{zl.appendChild(h(`<div class=\"locrow\"><div><div class=\"lr-name\">${L.name}<\/div><div class=\"lr-sub\">${L.kiosks} kiosks \u00b7 ${L.screens||0} screens \u00b7 Phase ${L.phase}<\/div><\/div><div class=\"lr-val\">${L.screens||0}<div class=\"lr-sub\" style=\"font-weight:600\">screens<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${((L.screens||0)\/zmax*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n    zCard.appendChild(zl); s2.appendChild(zCard);\n    wrap.appendChild(s2);\n\n    const totAd=m.rev+sg.rev;\n    const mixCard=card('Total Advertising Revenue','kiosk media + digital signage','',' ');\n    mixCard.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b style=\"color:var(--good)\">${money(totAd)}<\/b><span>total advertising revenue \/ yr<\/span><\/div><div class=\"si\"><b>${money(m.rev)}<\/b><span>kiosk media (${pct(m.rev\/totAd)})<\/span><\/div><div class=\"si\"><b>${money(sg.rev)}<\/b><span>digital signage (${pct(sg.rev\/totAd)})<\/span><\/div><div class=\"si\"><b>${num(m.impressions+sg.impressions)}<\/b><span>combined impressions \/ yr<\/span><\/div><\/div>`));\n    const mixParts=[{v:m.rev,name:'Kiosk media',color:'var(--s-hotels)'},{v:sg.rev,name:'Digital signage',color:'var(--s-attractions)'}];\n    const mrow=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap;margin-top:10px\"><\/div>');\n    mrow.appendChild(donut(mixParts));\n    const mleg=h('<div style=\"flex:1;min-width:180px\"><\/div>');\n    mixParts.forEach(p=>mleg.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n    mrow.appendChild(mleg); mixCard.appendChild(mrow);\n    wrap.appendChild(mixCard); wrap.lastChild.style.marginBottom='16px';\n  }\n\n  const sf=card('The self-funding math','total advertising vs. total program cost','',' ');\n  const totRev=m.rev+(sg?sg.rev:0), totCap=MEDIA.capital+(sg?sg.capital:0), totSw=MEDIA.softwareYr+(sg?sg.softwareYr:0);\n  sf.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(totRev)}<\/b><span>total ad revenue \/ yr (mid)<\/span><\/div><div class=\"si\"><b>${money(totSw)}<\/b><span>annual software (kiosks + screens)<\/span><\/div><div class=\"si\"><b>${money(totCap)}<\/b><span>one-time capital (kiosks + screens)<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${(totCap\/totRev).toFixed(1)} yr<\/b><span>capital payback (mid)<\/span><\/div><\/div>`));\n  sf.appendChild(h(`<div class=\"note\">MODELED. At the mid scenario, combined kiosk and signage advertising covers the annual platform fee about ${(totRev\/totSw).toFixed(0)}\\u00d7 over and repays the full hardware investment in roughly ${(totCap\/totRev).toFixed(1)} years \\u2014 the sustainability engine. Anchor these figures with a real rate card, fill curve and revenue split before quoting externally.<\/div>`));\n  wrap.appendChild(sf);\n  return wrap;\n}\n\n\/* ================= ROUTER ================= *\/\nconst state={loc:null};\nfunction go(hash){location.hash=hash;}\nfunction render(){\n  buildDestSel();\n  const hash=location.hash||'#\/overview';\n  const parts=hash.replace('#\/','').split('\/');\n  if(activeDest==='network'){\n    app.innerHTML='';\n    if(parts[0]==='modules'){engMode='modules';app.appendChild(pageEngagement());}\n    else if(parts[0]==='campaigns'){engMode='campaigns';app.appendChild(pageEngagement());}\n    else app.appendChild(pageNetwork());\n    window.scrollTo({top:0,behavior:'instant'});return;\n  }\n  state.loc = parts[0]==='location'?parts[1]:null;\n  app.innerHTML='';\n  let node;\n  if(parts[0]==='location') node=pageLocation(parts[1]);\n  else if(parts[0]==='partners') node=pagePartners();\n  else if(parts[0]==='tax') node=pageTax();\n  else if(parts[0]==='modules'){engMode='modules';node=pageEngagement();}\n  else if(parts[0]==='campaigns'){engMode='campaigns';node=pageEngagement();}\n  else if(parts[0]==='media') node=pageMedia();\n  else node=pageOverview();\n  app.appendChild(node);\n  window.scrollTo({top:0,behavior:'instant'});\n}\nwindow.addEventListener('hashchange',render);\n\n\/\/ destination selector (rebuilt each render to reflect active)\nfunction buildDestSel(){\n  const host=$('#destSel');if(!host)return;\n  const opts=[...Object.keys(DESTINATIONS).map(id=>[id,DESTINATIONS[id].name])];\n  host.innerHTML=opts.map(([id,label])=>`<option value=\"${id}\"${id===activeDest?' selected':''}>${label}<\/option>`).join('');\n}\n\n\/\/ period selector\n$('#periodSel').addEventListener('click',e=>{const b=e.target.closest('button');if(!b)return;\n  [...$('#periodSel').children].forEach(x=>x.classList.remove('on'));b.classList.add('on');PERIOD=b.dataset.p;render();});\n\/\/ single-currency dashboard (USD) \u2014 no currency selector on US destinations\n\/\/ destination selector\n$('#destSel').addEventListener('change',e=>setDest(e.target.value));\n\/\/ theme\n$('#themeBtn').addEventListener('click',()=>{const cur=document.documentElement.getAttribute('data-theme');document.documentElement.setAttribute('data-theme',cur==='dark'?'light':'dark');render();});\nwindow.addEventListener('mousemove',e=>{if(TT.style.opacity==1)moveTT(e);});\n\nrender();\n<\/script>\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TrueImpact \u2014 Executive Dashboard \u00b7 Experience Kissimmee<\/p>","protected":false},"author":11,"featured_media":57099,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"[]","_thinkrank_advanced_robots_meta":"[]","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"class_list":["post-58295","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.7) - 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