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Do you know that the New Jersey wine’s history dates back to as far as 1758? Back in the day, Great Britain’s Royal Society offered a reward to any colonist who can create wine at par with France’s. And so two William Alexander and Edward Antill from New Jersey succeeded and were given £200 which is about $10,000 today! New Jersey now, has proven to be one of the largest wine producers, nationwide. Back in 2016, they produced over 2 million gallons of wine totaling to a retail value of about $30 million!

Productos utilizados

smartphone icon

Aplicación nativa

Medio ambiente

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Remote

Año

2021

Objetivo principal:

As NJ continues to produce quality wine, the number of visitors on a yearly basis is increasing. In fact, they grow over 40 varieties of grapes throughout the state making them one of the most sought-through places for wine lovers, couples, friends and families. Due to the increase of demands in accessing their locations or wine trails, they wanted an upgraded mobile experience that would provide tools and education and new ways to enjoy and document the wine lovers’ experience. Some key user-friendly contactless approach True Omni implemented:

  • Easily schedule and book wineries they want to visit and document the experience
  • Promoting loyalty options by rewarding visitors who have visited a certain number of wineries
  • Convenient options for visitors to find nearby attractions, food, and accommodations
  • Providing local information to tourists, such as upcoming events and places to visit
  • Wine or food tasting reservations and note taking to drive online sales of wine

Solución:

True Omni worked closely with IGM Creative Group to provide New Jersey Wine Growers Association the overall mobile solution for both their iOS and Android user visitors. From design to functionalities, True Omni enhanced the previous app version to ensure it matches the current branding with more features for the users to enjoy. Here are the included functionalities deployed for NJ wine

Funcionalidad principal:

  • An easy to navigate and connect by region of the wine territory making it convenient to plan and connect by area
  • Virtual tasting card that enables users to take notes, take photos, and list any essential wine documentation needs
  • Passport Program - rewarding visitors as they check-in and visit different wineries
  • Itinerary builder that allow visitors to organize the user trip and experience
  • Mobile notifications to keep the users updated with current offers and deals
  • Mapping option with the ability to find nearby restaurants, accommodations, and wineries
  • Reservation and ticketing options through Point of sale Systems and OpenTable
  • Software support, monitoring,
    and 24/7 remote assistance

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