RESERVA UNA DEMOSTRACIÓN

Murray is charming community in western Kentucky, is known for its rich heritage, scenic landscapes, and welcoming spirit. Visitors can explore the historic downtown, shop, dine, and enjoy outdoor activities around Kentucky Lake.

murray

Productos utilizados

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Cósmico II

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Cósmico II

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Géminis

Medio ambiente

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Centro de visitantes

Año

2023

Objetivos clave:

Murray aimed to enhance its visitor experience to boost tourism, engage travelers, and collect valuable data. Key goals included:

  • Improving Accessibility: Providing easy access to information about attractions, events, and services.
  • Enhancing Engagement: Fostering community interaction and feedback.
  • Data-Driven Decisions: Using data to inform marketing and infrastructure decisions.

Solución:

Murray partnered with True Omni, incorporating:

Hardware

  • Three Interactive Kiosks: Strategically placed kiosks provided instant access to maps, event schedules, and local recommendations.

Software

  • Content Management System (CMS): Real-time updates for accurate information delivery.
  • Herramientas de datos: Seguimiento de las interacciones de los visitantes para obtener información valiosa sobre sus preferencias.
  • Datos y eventos: Bases de datos seleccionadas con información actualizada sobre atracciones y eventos.
  • Analítica: Análisis de datos que revela las horas punta, los lugares más populares y las tendencias.

Extensiones

  • Maps: Interactive maps facilitated navigation, highlighting key points of interest, dining options, and essential information.
  • Itinerary Builder: Visitors could plan personalized trips tailored to their interests.
  • Social Wall: User-generated content from social media platforms created a sense of community and encouraged online sharing.
  • Guestbook & Survey: Feedback and surveys provided valuable insights for continual improvements.

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