Start With Chat.
Add Voice and an AI Avatar.
Help Visitors Plan, Book and Go.

Take the chat you already have further. With Satisfi Labs and TrueOmni, it talks, has a face, plans trips, books tickets and follows visitors everywhere.

A partnership between+TrueOmni
experiencecolumbus.comLive demo

Try it: open the concierge, tap Speak or Chat, and ask about Columbus.

54%
of travelers have already used AI to plan travel
75%
intend to use AI for future travel
40%
have discovered a destination through AI
1,000+
businesses deliver better experiences with TrueOmni

Traveler figures: Mindtrip research in partnership with Sabre, Sojern and MMGY Travel Intelligence, 2026.

The visitor has changed. The website needs to change too.

For most destinations, venues and hotels, the website is still one of the first places a visitor goes.
But what visitors expect from it is different now.

The old website
“Let me find the information.”
  • ✕Navigate menus, pages and PDFs
  • ✕Figure out how your organization is organized
  • ✕Work out what to do next on their own
  • ✕Leave when they can't find it
The intelligent website
“Let me just ask.”
  • ✓“What's happening this weekend?”
  • ✓“Where should I take my family?”
  • ✓“What tickets are available?”
  • ✓“Can you help me plan my visit?”

From chat to a complete AI visitor experience

Chat is where most organizations are today. Each step builds on the same intelligence, so you add capability without starting over.

  1. 01ChatAnswers on your websiteMost start here
  2. 02AI VoiceVisitors just talk
  3. 03AI AvatarA face for your brand
  4. 04Trip BuildingFrom answers to plans
  5. 05Ticketing & ReservationsFrom plans to action
  6. 06EverywhereMobile, kiosk, display, on site

Answer → Understand → Recommend → Act → Learn. That's what agentic AI means: it doesn't just reply, it helps the visitor get something done.

Step 01 · Where most organizations are today

Chat: make the website intelligent

Instead of making visitors dig through menus, pages and PDFs, let them ask. Satisfi Labs' AI agents understand the question, answer in the visitor's language and hand the conversation to your staff when a person is needed.

  • Instant answers, around the clock
  • Multilingual conversations
  • Live agent handoff to your team
  • Insight on what visitors are asking
experiencecolumbus.comLive demo
Step 02

AI Voice: let visitors just talk

Take the same intelligence and give it a voice. Instead of typing, the visitor speaks and hears the answer, which is far easier on a phone, in a car or standing at a kiosk.

  • Same knowledge as your chat
  • Natural, hands-free conversation
  • Ideal for mobile and on-site screens
AI VoiceReady
Tap to hear it
Visitor

AIAI Concierge

Step 03

AI Avatar: give your AI a face

An interactive AI Avatar turns the conversation into something that feels human: a face, a voice and a personality that matches your brand, on the web or on a screen in your lobby.

  • Face, voice and personality
  • Brand-specific character
  • Multilingual interaction
  • Built for kiosks and visitor centers
Step 04 · From answers to plans

Trip Building: turn questions into an itinerary

Your visitors aren't looking for information. They're trying to do something. Trip building uses your events, attractions and dining to create a personalized plan the visitor can take with them.

  • Personalized, day-by-day itineraries
  • Built from your own content and partners
  • Carried from web to mobile to on site
Built by your AI ConciergeYour Saturday in Columbus
Family of 4
  1. 10:00 AMHarvest BloomsFranklin Park Conservatory
    Tickets ×4
  2. 12:30 PMLunch at Budd Dairy Food HallItalian Village
    Saved
  3. 3:00 PMFall Hops on HighShort North Arts District
    Free
  4. 7:00 PMBlue Jackets vs. Utah MammothNationwide Arena
    Tickets ×4
4 stops · 4 neighborhoods
Step 05 · From plans to action

Ticketing, reservations and more

This is where agentic AI earns its name. The conversation doesn't end with a link. It helps the visitor complete the task: buy the ticket, make the reservation, book the experience, connected to the systems you already use.

  • Ticket purchases inside the conversation
  • Reservations and bookings
  • Connects to your existing systems
  • Every action measured
Can we get four tickets to the Blue Jackets game on Saturday?
AI

You got it. Here are family seats for Saturday night, and I can hold dinner nearby before puck drop.

SATOCT 37:00 PM
Blue Jackets vs. UtahNationwide Arena · Arena District
4
Dinner in the Short NorthTable for 4 · Saturday
Added to your Saturday plan

Examples on this page are illustrative.

Start on the web.
Then take AI everywhere.

The visitor doesn't stop being a visitor when they leave your website.
They move to their phone, arrive at your venue, walk past a display and step up to a kiosk.

WebStart here
MobileOn the go
VoiceJust talk
AI AvatarA face to it
KioskOn site
DisplayInteractive signage
PhysicalThe real world
Not seven AI projects

The idea isn't to build seven different AI experiences. It's to connect the one you're already building.

The website is the beginning

Your AI Concierge on the web doesn't have to be the end of the journey. It can become the start.

One visitor. One journey.
Many touchpoints.

Before the visitWebsiteWhat should I do this weekend?Satisfi answers.
PlanningAI AgentBuild me an itinerary.AI helps.
On the goMobile + VoiceWhat's nearby?Same intelligence.
ArrivalAI AvatarWhere do I go?Same experience.
In the venueKioskWhat else can I do?Same intelligence.
AfterwardsAnalyticsWhat did visitors ask, engage with and act on?Actionable insight.

The intelligence doesn't change. The experience around it expands.

Announced August 2026

Satisfi Labs AI, powering TrueOmni’s True AI platform

In August 2026, Satisfi Labs and TrueOmni announced a strategic partnership that brings Satisfi Labs' AI capabilities into True AI, combined with TrueOmni's travel tools and modules, for a more natural, personalized and intelligent traveler experience.

Read the press release
Satisfi Labs×TrueOmni
IntelligenceSatisfi Labs AI agents
PlatformTrue AI by TrueOmni
Delivered onWebMobileKioskDigital Signage
01

Two-way conversational chat

Visitors ask in their own words and get helpful, natural answers.

02

Interactive AI Avatar

A face and a voice for the same intelligence.

03

Dynamic itinerary planning

Help travelers plan, book and navigate their trip.

This partnership represents a meaningful step forward in how AI can support real, human conversations around travel. By powering True AI, we're able to bring our conversational technology directly into the hands of travelers in a way that feels natural and genuinely useful.
DFDan FloresHead of Tourism, Satisfi Labs
Our customers expect an experience that feels personal and effortless. Partnering with Satisfi Labs allows us to deliver exactly that, from mutual chat to a fully interactive AI Avatar and smart itinerary planning, while laying the groundwork for even deeper integration ahead.
DRDouglas RalstonCEO, TrueOmni

Two engines. One intelligent experience.

Satisfi Labs gives you the intelligence.
TrueOmni gives that intelligence somewhere to go.

Intelligence & Agentic AI

Specialized AI agents built for sports, entertainment and tourism that understand the visitor, connect into your systems and help people take action.

  • Understand
  • Answer
  • Recommend
  • Act
  • Integrate
  • Learn
Experience & Physical World

A connected ecosystem of web, mobile, kiosks, digital signage and AI experiences that guides, engages and converts visitors at every touchpoint.

  • Web
  • Mobile
  • Voice
  • AI Avatar
  • Kiosk
  • Display
  • Physical Experience
TogetherOne intelligent experience across the entire visitor journey.

Built for the places visitors actually go

  • Destinations & DMOsInspire and plan more visits
  • Visitor CentersAnswer every walk-in
  • Hotels & ResortsConcierge at every hour
  • Attractions & MuseumsGuide and engage guests
  • Venues & SportsHelp fans find and buy
  • Events & FestivalsReal-time answers on site

Start with the web. Build toward the ecosystem.

Don't try to solve the entire AI future at once.
Start where the visitor already is.

01

Start with chat

Make your website intelligent.

02

Add Voice and an AI Avatar

Give the same intelligence a voice and a face.

03

Help visitors plan and book

Add trip building, ticketing and reservations.

04

Take it everywhere

Extend to mobile, kiosks, displays and physical spaces.

Already using Satisfi Labs?

You're already ahead. Now give it somewhere to go.

Not using Satisfi Labs yet?

It's easy to catch up, and the web is the place to start.

Common questions

What is agentic AI?

Traditional chat answers a question. Agentic AI understands what the visitor is trying to accomplish and helps them take the next step, like finding the right ticket, building an itinerary or connecting to the right system.

Is this just a chatbot on our website?

No. Satisfi Labs' platform is built around specialized AI agents that connect into your systems and help visitors get things done, not just point them back into your website.

What happens when the AI can't help?

The conversation can be handed to a live member of your team. Satisfi Labs supports live agent handoff, routing the chat to the right staff group, such as sales, service or a multilingual team, so the visitor is never left at a dead end.

Do we need to already be a Satisfi Labs customer?

No. If you already use Satisfi Labs, you can extend that intelligence across the TrueOmni ecosystem without starting over. If you don't, the website is the easiest place to begin.

Do we have to do all of this at once?

No. Start with chat on your website, then add Voice, an AI Avatar, trip building and ticketing or reservations when it makes sense. Each step builds on the same intelligence.

Where can the experience run?

On any device: web, mobile, kiosks and digital signage, with Voice and an interactive AI Avatar layered on the same intelligence.

What do we learn from it?

Every conversation becomes insight: what visitors ask, what interests them, what they engage with and what they act on, so you can improve content and experiences over time.

You already have the AI.
Now give it somewhere to go.

See what your website looks like as an AI Concierge, and how the same experience can reach every visitor touchpoint.