Adjacent to the Pacific Ocean Laguna Beach can be found in the heart of Orange County. From snorkeling to surfing, hiking or special-boutique-shopping, Laguna Beach has it. This all-year round destination is oozing with tourist attractions and festivals meant for any age. Known for their great art museums, Laguna Beach is the perfect place to explore and rediscover different activities while enjoying their dazzling heritage.

Key Goals:

Laguna went through a new branding and wanted to update their existing app to capitalize on existing local user base as well as introduce advanced new features. In conjunction with the City of Laguna, the goal was adding in new technology to reduce traffic while providing convenience to visitors. By looking at mobile technology that hooked into existing transportation and destination information, we were able to build a long-term strategy for Laguna and surrounding areas.

Solution:

We worked closely with Laguna Beach to build a fully integrated Trolley Tracker system for visitors and locals to easily track and find local transportation. With the addition of a city parking app the app continues to provide advanced mobile navigation and communication. As well integrated all listings and local information, survey reports, coupons and deals and more that drive convenience, savings and sustainability. Some of the core features of the solution.

Core functionality: