{"id":40621,"date":"2023-04-18T11:30:42","date_gmt":"2023-04-18T18:30:42","guid":{"rendered":"https:\/\/www.trueomni.com\/?p=40621"},"modified":"2024-12-09T01:07:22","modified_gmt":"2024-12-09T01:07:22","slug":"how-to-start-and-scale-your-in-destination-media-network-revenue-model","status":"publish","type":"post","link":"https:\/\/trueomni.com\/japanese\/blog\/how-to-start-and-scale-your-in-destination-media-network-revenue-model\/","title":{"rendered":"How to Start and Scale Your In-Destination Media Network Revenue Model?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"40621\" class=\"elementor elementor-40621\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eac14dc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1eac14dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12420318\" data-id=\"12420318\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10e0ecd2 elementor-widget elementor-widget-text-editor\" data-id=\"10e0ecd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 15pt 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-family: 'Open Sans', sans-serif; font-size: 11pt;\">At True Omni we see many trends and connection points for travel companies as we look at more mature markets.<\/span><span style=\"font-family: 'Open Sans', sans-serif; font-size: 11pt;\">\u00a0 <\/span><span style=\"font-family: 'Open Sans', sans-serif; font-size: 11pt;\">\u00a0<\/span><span style=\"font-family: 'Open Sans', sans-serif; font-size: 11pt;\">We see the way in-store media is starting to change and shape business models and trends of how people engage with brands.<\/span><\/p><p style=\"margin: 0cm; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">In many cases, destinations, hotels, and retail organizations are just starting to install their first screens and kiosks while others have had video walls and other mediums for a while now. \u00a0We know as experience designers this is not a one size fits all situation and due to this, we will try to share some insights and ideas to help organizations take the next steps or expand options to benefit member and revenue programs throughout their organization.<\/span><\/p><p style=\"margin: 0cm; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Times New Roman', serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">If you look at screens in our lives and how they are impacting, you can easily recall when retail brands started introducing screens to promote their brand and product features.\u00a0 This might be considered step one; this established the brand and tells the story along with their other media touchpoints for the consumer.\u00a0 However, as brands noticed the force of in-store advertising the demand for first in-store retail media solutions grew. Many retailers have now expanded into managing thousands of screens in all points of high-traffic areas to build new revenue points and control connections to their brands.<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span lang=\"EN-US\" style=\"font-size: 19pt; line-height: 38px; font-family: Arial, sans-serif; color: #333399; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u00a0<\/span><\/b><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span lang=\"EN-US\" style=\"font-size: 19pt; line-height: 38px; font-family: Arial, sans-serif; color: #333399; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Level 1: Only a few or no screens in key locations<\/span><\/b><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: Arial, sans-serif; color: #333399; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u00a0<\/span><\/b><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">This is the situation in surprisingly many high-traffic areas still today. The reasons for this can be historical and it might just be that there has not been a forerunner in the area to follow.\u00a0\u00a0 Even though they may be digitally advanced in other areas they have not seen the potential they have for digital signage and interactive experiences because no one has really led the way.<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">It may feel very difficult for the organization to start investing in both hardware &amp; software with no clear vision of the business case and operating models. You may also wonder who is going to sell the media. Should you hire a media sales agency or rely on your team to create the demand?\u00a0 Or how do we find and install the right hardware?<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">The most important thing for an organization to understand is you have a place to start, and it can be as simple as thinking through areas of improvement.\u00a0 Maybe it\u2019s just expanding member solutions or ensuring connection to a specific event or season.\u00a0\u00a0 This can vary but here are a few things to consider when thinking about adding screens to your marketing mix. For a successful trial or pilot, you\u2019ll need to have or consider:<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 50pt 9pt 42.55pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; text-indent: -14.2pt; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: Symbol;\">\u00b7<span style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">Consider a few locations ready to install a couple of screens per area.<\/span><\/p><p style=\"margin: 0cm 50pt 9pt 42.55pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; text-indent: -14.2pt; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: Symbol;\">\u00b7<span style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">Some basic store-level data to create audiences for advertising.<\/span><\/p><p style=\"margin: 0cm 50pt 9pt 42.55pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; text-indent: -14.2pt; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: Symbol;\">\u00b7<span style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">Note if you are not tracking your visitor count, consider easy cloud-based counters.<\/span><\/p><p style=\"margin: 0cm 50pt 9pt 42.55pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; text-indent: -14.2pt; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: Symbol;\">\u00b7<span style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">A software partner who can provide a multi-device media platform.<\/span><\/p><p style=\"margin: 0cm 50pt 9pt 42.55pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; text-indent: -14.2pt; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: Symbol;\">\u00b7<span style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">A basic strategy of what content and information will drive the most value.<\/span><\/p><p style=\"margin: 0cm 50pt 9pt 42.55pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; text-indent: -14.2pt; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: Symbol;\">\u00b7<span style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">Access to your existing CRM, CMS, or media area to make updating content easy.<\/span><\/p><p style=\"margin: 0cm 50pt 9pt 42.55pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; text-indent: -14.2pt; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">With these in place, you are ready to start experimenting with location-based media networks across customer information points.\u00a0 This can include Mobile, Signage, and Kiosk.<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">The most important thing for you to learn at this stage is to find out which business models suit your organization the best. These models are explained in detail at the next level for advertising but consider all points of value as you review your media ideas.<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; text-align: center; line-height: 24px;\" align=\"center\"><b><span style=\"font-family: 'Open Sans', sans-serif; font-size: 11pt;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.trueomni.com\/wp-content\/uploads\/2023\/04\/Web-1-Column0527-e1589841857136.jpg\" class=\"alignnone size-full wp-image-40623 lazyload\" alt=\"\" width=\"1208\" height=\"680\"><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-40623\" src=\"https:\/\/www.trueomni.com\/wp-content\/uploads\/2023\/04\/Web-1-Column0527-e1589841857136.jpg\" alt=\"\" width=\"1208\" height=\"680\" srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/Web-1-Column0527-e1589841857136.jpg 1208w, https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/Web-1-Column0527-e1589841857136-600x338.jpg 600w, https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/Web-1-Column0527-e1589841857136-300x169.jpg 300w, https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/Web-1-Column0527-e1589841857136-1024x576.jpg 1024w, https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/Web-1-Column0527-e1589841857136-768x432.jpg 768w\" sizes=\"(max-width: 1208px) 100vw, 1208px\" \/><\/noscript><\/span><\/b><b><span lang=\"EN-US\" style=\"font-size: 19pt; line-height: 38px; font-family: Arial, sans-serif; color: #333399; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><br style=\"break-before: page;\" clear=\"all\" \/><\/span><\/b><\/p><p style=\"margin: 36pt 0cm 12pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span lang=\"EN-US\" style=\"font-size: 19pt; line-height: 38px; font-family: Arial, sans-serif; color: #333399; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Level 2: A moderate screen network<\/span><\/b><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">There are several organizations that have already installed a moderate screen network but do not actually use it to its potential for media engagement.\u00a0 Or simply they are setup on systems that are not able to perform easy updates or require a lot of work to manage.<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">Because of this, they are usually outdated or not running consistent content that can connect the brand let alone expand new opportunities.\u00a0 The key is to start defining new ways to manage or easily integrate into your existing content and media.\u00a0 As well as looking at ways to start monetizing these screens through Ads or member and awareness value.<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">Some also have questions like: Are the screens nothing more than a cost item? Do the screens bring money in? How can we estimate the effectiveness of advertising?<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">The rise of digital and interactive retail media can change this situation dramatically. There are organizations that are in forerunners&#8217; position in utilizing their assets to create a substantial new high-margin revenue stream for their organization.<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">These organizations can now choose &amp; mix from several business models to optimize audience monetization or connection to local members. They can:<\/span><\/p><p style=\"margin: 0cm 50pt 9pt 36pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; text-indent: -18pt; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">1.<span style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">Sell the audiences directly\u00a0to advertisers either by their own sales team or with a media sales partner.<\/span><\/p><p style=\"margin: 0cm 50pt 9pt 36pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; text-indent: -18pt; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">2.<span style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">Offer a self-service for bigger brands &amp; active trade partners. Allow them to access to your audience inventory and let them control their own advertising on location.<\/span><\/p><p style=\"margin: 0cm 50pt 9pt 36pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; text-indent: -18pt; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">3.<span style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">Offer new Member programs- connect new ways to drive member value, allowing you to connect with existing members and grow your membership through advertising and digital engagement.<\/span><\/p><p style=\"margin: 0cm 50pt 9pt 36pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; text-indent: -18pt; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">4.<span style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">Connect to programmatic marketplaces\u00a0to get their audiences on sale. \u00a0\u00a0This is an option that will allow platforms to sell your inventory or for you to connect to different types of media.\u00a0 It is still only taking its first steps. It\u2019s going to be big, but you need to mix it with other models for now to create a critical mass.<\/span><\/p><p style=\"margin: 0cm 50pt 9pt 36pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">The perfect mix for each organization can differ. It depends on what kind of resources you have available internally as well as ensuring you have the right partners for media management or connections to your content.\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">For example, an active and forward-looking marketing partner may be able to take on many of the tasks for themselves.\u00a0\u00a0 While having a partner that provides omnichannel media control with a good Ad platform can help the organization get started and build out this new medium.<\/span><\/p><p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.trueomni.com\/wp-content\/uploads\/2023\/04\/NC-video-TNY-floor-map-deba0efcb55f23b_deba1156-f122-32e5-64c36813ace0a2f9-e1681843040542.jpg\" class=\"alignnone size-full wp-image-40624 lazyload\" alt=\"\" width=\"1200\" height=\"636\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40624\" src=\"https:\/\/www.trueomni.com\/wp-content\/uploads\/2023\/04\/NC-video-TNY-floor-map-deba0efcb55f23b_deba1156-f122-32e5-64c36813ace0a2f9-e1681843040542.jpg\" alt=\"\" width=\"1200\" height=\"636\" srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/NC-video-TNY-floor-map-deba0efcb55f23b_deba1156-f122-32e5-64c36813ace0a2f9-e1681843040542.jpg 1200w, https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/NC-video-TNY-floor-map-deba0efcb55f23b_deba1156-f122-32e5-64c36813ace0a2f9-e1681843040542-600x318.jpg 600w, https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/NC-video-TNY-floor-map-deba0efcb55f23b_deba1156-f122-32e5-64c36813ace0a2f9-e1681843040542-300x159.jpg 300w, https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/NC-video-TNY-floor-map-deba0efcb55f23b_deba1156-f122-32e5-64c36813ace0a2f9-e1681843040542-1024x543.jpg 1024w, https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/NC-video-TNY-floor-map-deba0efcb55f23b_deba1156-f122-32e5-64c36813ace0a2f9-e1681843040542-768x407.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/noscript><\/p><p style=\"margin: 36pt 0cm 12pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span lang=\"EN-US\" style=\"font-size: 19pt; line-height: 38px; font-family: Arial, sans-serif; color: #333399; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Level 3: In-destination media network ready to scale.<\/span><\/b><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">This is growing dramatically, it\u2019s just as we all know travel and hospitality at times are the last to venture into new mediums and technology.\u00a0 The most innovative organizations have already launched their first screens and kiosks in high-traffic areas and are starting to expand in airports, transportation hubs, lobbies, and walking areas.\u00a0\u00a0 They\u2019ve found suitable business models for their sales and are training their staff to drive membership or open new ways of advertising throughout the destination.\u00a0 The key question for these types of organizations is how they can scale the business to the next level.<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">Most screens in level 2 locations are in places where visitors see them most often or with the highest possible probability. The screen sizes vary, and they can easily be up to 80 inches or several feet in key areas. These high-visibility screens are very versatile and suited for many needs from brand advertising to tactical.<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">The biggest growth in level 3 can be achieved by adding screens in key areas to drive engagement or access to the location.\u00a0\u00a0 This creates new advertising possibilities for brands in each category. As a brand has prime visibility with engaging content, bright visuals, and even audio, in some cases you can continue to show and drive value for local stakeholders and advertisers.<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">We see leading organizations starting to understand the power of digital signage and interactive kiosks, by partnering with attractions, and downtown authorities and even opening new partnerships with brands outside of travel.\u00a0 There are countless advertisers wanting to get near to visitors and travelers with key ads to drive business or brand connection.<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">Although much of this content continues to come from the retail sector, we are seeing brands in the travel industry starting to realize the hidden potential of these new mediums.\u00a0\u00a0 From upgrading the visitor center to connecting partner areas to brand engagement opportunities.\u00a0\u00a0 Besides just screens with videos we are seeing event information, ticketing opportunities, and new ways to connect social media.\u00a0\u00a0 Consider interactive kiosks as well which help improve convenience but also help visitors and guests get 24&#215;7 Information while providing relevant information and marketing opportunities.<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">\u00a0<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.trueomni.com\/wp-content\/uploads\/2023\/04\/Lanett4-1-1-e1681843114232.jpeg\" class=\"alignnone size-full wp-image-40625 lazyload\" alt=\"\" width=\"1500\" height=\"813\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40625\" src=\"https:\/\/www.trueomni.com\/wp-content\/uploads\/2023\/04\/Lanett4-1-1-e1681843114232.jpeg\" alt=\"\" width=\"1500\" height=\"813\" srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/Lanett4-1-1-e1681843114232.jpeg 1500w, https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/Lanett4-1-1-e1681843114232-600x325.jpeg 600w, https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/Lanett4-1-1-e1681843114232-300x163.jpeg 300w, https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/Lanett4-1-1-e1681843114232-1024x555.jpeg 1024w, https:\/\/trueomni.com\/wp-content\/uploads\/2023\/04\/Lanett4-1-1-e1681843114232-768x416.jpeg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/noscript><\/p><p><span style=\"font-family: 'Open Sans', sans-serif; font-size: 11pt; color: #000000;\">We at True Omni have been at the forefront of digital and interactive signage for years now and have collaborated with many key partners in this area. Our Omnichannel media platform and expertise can easily connect with your existing systems and provide new ways for your organization to enable new marketing and revenue channels. \u00a0Book a free consultation meeting with us to see how we can transform your marketing and member programs together.<\/span><\/p><p style=\"margin: 0cm 0cm 7.5pt; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"EN-US\" style=\"font-size: 11pt; line-height: 22px; font-family: 'Open Sans', sans-serif;\">We are excited to be a part of this transition and explore new ways to connect, collaborate, and experience everything a destination has to offer. If you need assistance in elevating your team to the next level in providing a next-generation visitor experience, we are just one click away. Contact us at info@trueomni.com or call 888-334-6664.\u200d<\/span><\/p><p style=\"margin: 0cm; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px;\"><span lang=\"EN-US\">\u00a0<\/span><\/p><p style=\"margin: 0cm; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px;\"><span lang=\"EN-US\" style=\"font-size: 13pt; line-height: 26px; color: #0d0d0d;\">\u00a0<\/span><\/p><p style=\"margin: 0cm; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; font-weight: 400; line-height: 24px;\"><span lang=\"EN-US\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the potential of in-store media learn how to optimize audience monetization, drive member value, and scale your in-destination media network.<\/p>","protected":false},"author":4,"featured_media":40466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-40621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Start and Scale Your In-Destination Media Network Revenue Model? 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