{"version":"1.0","provider_name":"\u30c8\u30a5\u30eb\u30fc\u30aa\u30e0\u30cb","provider_url":"https:\/\/trueomni.com\/japanese","author_name":"Douglas Ralston","author_url":"https:\/\/trueomni.com\/japanese\/author\/ksevilla\/","title":"Macy\u2019s","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"YIg3ynnSd8\"><a href=\"https:\/\/trueomni.com\/japanese\/case-study\/macys\/\">\u30e1\u30a4\u30b7\u30fc\u30ba<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/trueomni.com\/japanese\/case-study\/macys\/embed\/#?secret=YIg3ynnSd8\" width=\"600\" height=\"338\" title=\"&#8220;Macy\u2019s&#8221; &#8212; TrueOmni\" data-secret=\"YIg3ynnSd8\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/trueomni.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/macypng.png","thumbnail_width":320,"thumbnail_height":333,"description":"With over $25 Billion sales in 2017, Macy\u2019s has proven to be one of the top companies in the United States. Macy\u2019s retail started with dry goods and then later on launched several spectextacle including Cultural, botanical and community. Hailed as the Department Store of the year in 2016, Macy\u2019s continue to expand along with Bloomingdale\u2019s and now about 690 stores and counting. \u00a0 Products Used Cosmic II Gemini Gemini Enviroment Visitor Center Year 2019 Key Goals: With noticeable increase in number of customers, Macy\u2019s would like to improve its digital connection points within destination marketing. Goal is to provide better digital tools for travelers to experience the destination and its stores. Engaging visitors to become shoppers through couponing and connection to its mobile initiatives. Core to this is replacing all outdated equipment and installing next generation Kiosks to build a foundation to its tourism marketing initiatives. Some key factors include:\u00a0 Maximize destination information to drive visitor experience Interactive mapping and transportation options (including local ticketing in some locations) Provide coupons and deals via interactive kiosks Real-time customer analytics Maximize revenue and awareness of in-store kiosks by allowing advertising options Solution: TrueOmni and Macy\u2019s partners to provide the next generations of touchscreen Kiosks built with integrated local content, events, interactive mapping and couponing. Replacing outdated software and hardware to ensure a foundational structure to their tourism strategy. An organized program nationwide of conversion, upgrading and hardware installation managed and support through Omni, with the core goal of helping and learning more about how visitors engage at the store and tourism level.\u00a0 Core Functionality: Replaced old hardware with modern, sleek-designed, next generation kiosks Provided robust cloud based software solution for easy content management Next generation revenue management through couponing and advertising Integrated destination content that auto-updates daily Interactive mapping and sharing to allow ease of navigation Real time analytics on engagement and sharing 24\/7 monitoring and support Visitor experience Social Content Generate Ad Revenue Data Capture Ready to modernize your current services with TrueOmni?"}