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Known worldwide as the home of The Masters Tournament, Augusta offers visitors a unique blend of Southern hospitality, outdoor recreation, arts and culture, and a vibrant downtown along the Savannah River. As visitation continued to grow, Visit Augusta sought innovative ways to enhance the visitor experience, promote local attractions, and provide travelers with interactive tools to discover everything the destination has to offer. To achieve these goals, Visit Augusta partnered with TrueOmni to deploy a modern visitor engagement network across key locations throughout the destination.

使用製品

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 43″ Indoor Kiosk

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 22″ Indoor Kiosk

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Interactive Mapping

環境

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DMO

年

2025

課題

Visit Augusta wanted to provide visitors with easier access to destination information while creating engaging experiences that would encourage travelers to explore more of the city and surrounding region. As visitor expectations continued to evolve toward self-service and digital experiences, the organization recognized the need for technology that could connect travelers with attractions, events, dining, trails, and local businesses in a more interactive and measurable way.

解決策

TrueOmni deployed a network of interactive visitor engagement solutions throughout Augusta, including two 43″ standing kiosks, a portable kiosk, and an additional 22″ portable unit located within a Marriott property.

 

The solution was designed to:

  • Provide visitors with interactive maps and destination information to help them discover attractions, dining, shopping, and local experiences.
  • Capture valuable visitor feedback and engagement insights through integrated guestbook and survey tools.
  • Create memorable visitor experiences through an interactive photo booth that encourages social sharing and destination promotion.
  • Connect travelers to curated trails and experiences through a Bandwango integration, making it easier to explore Augusta’s attractions and local offerings.
  • Extend destination information into hospitality environments through a portable kiosk deployment at Marriott.

The Impact

The deployment expanded Visit Augusta’s ability to engage visitors through multiple touchpoints while providing travelers with modern, self-service tools to explore the destination.

 

By combining interactive kiosks, visitor feedback tools, photo experiences, digital trail integration, and advanced analytics, Visit Augusta created a more connected visitor journey that supports both travelers and local tourism partners. The addition of the Marriott deployment further extended the destination’s reach by placing valuable visitor resources directly where travelers stay.

 

The solution also provides actionable data through Tourism Economics analytics and visitor engagement reporting, helping Visit Augusta better understand traveler interests, measure performance, and make informed decisions about future tourism initiatives.

 

Today, Visit Augusta offers an enhanced digital visitor experience that promotes destination discovery, strengthens partner visibility, and helps visitors make the most of their time in one of Georgia’s premier travel destinations.

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