From wide-open prairies and scenic byways to iconic roadside attractions, state parks, and authentic Midwestern experiences, North Dakota offers travelers a destination rich in adventure, culture, and discovery. To modernize the visitor experience and create more engaging ways for travelers to access destination information, North Dakota Tourism partnered with TrueOmni to deploy an interactive digital visitor network designed to inform, inspire, and connect visitors with experiences across the state.

使用製品

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 22″ Indoor Kiosk

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(2) 1×2 Video Wall

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Interactive Mapping

環境

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Visitor Welcome Experience

2026

課題

North Dakota Tourism wanted to create a more engaging and modern visitor experience that would help travelers easily access destination information, discover attractions and events, and interact with the brand in a more memorable way. Traditional visitor materials and static displays offered limited opportunities for personalized engagement, real-time updates, and measurable visitor insights.

 

The organization needed a digital solution that could showcase destination content in a more dynamic format, support local tourism partners through advertising and promotion, and provide visitors with intuitive tools for trip planning and exploration. North Dakota Tourism also wanted to create a more immersive visitor environment that would encourage interaction, capture visitor feedback, and bring the destination to life through engaging visual experiences.

解決策

TrueOmni deployed a digital visitor engagement ecosystem featuring four 22″ touchscreen units and (2) 1×2 video wall made up of 55″ displays, creating an interactive and visually compelling visitor experience.

  • Provide visitors with up-to-date destination information and event listings through an integration with Miles Partnership.
  • Help travelers discover attractions, communities, dining, and points of interest through interactive maps and itinerary-building tools.
  • Promote local businesses, experiences, and tourism partners through a dynamic advertising platform.
  • Encourage visitor interaction through an integrated photo booth, guestbook, and survey experience.
  • Showcase real traveler content and destination storytelling through a social wall experience.
  • Deliver valuable visitor behavior insights through built-in kiosk analytics and engagement reporting.

インパクト

The deployment gave North Dakota Tourism a modern, interactive platform for engaging visitors and showcasing the breadth of experiences available across the state. By combining touchscreen technology, dynamic destination content, visual storytelling, and engagement tools, North Dakota Tourism created a more inviting and self-service visitor experience that encourages travelers to explore more and connect more deeply with the destination.

 

The addition of guestbook, survey, analytics, and social engagement tools also provides North Dakota Tourism with valuable insights into visitor interests and behavior, helping the organization better understand how travelers interact with destination content and which experiences resonate most.

 

Today, North Dakota Tourism’s digital visitor network serves as a powerful destination engagement tool—supporting trip planning, promoting tourism partners, and creating a more memorable visitor experience from the very first touchpoint.

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