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Murray is charming community in western Kentucky, is known for its rich heritage, scenic landscapes, and welcoming spirit. Visitors can explore the historic downtown, shop, dine, and enjoy outdoor activities around Kentucky Lake.

murray

使用製品

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コズミックII

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コズミックII

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双子座

環境

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ビジターセンター

年

2023

主な目標：

Murray aimed to enhance its visitor experience to boost tourism, engage travelers, and collect valuable data. Key goals included:

  • Improving Accessibility: Providing easy access to information about attractions, events, and services.
  • Enhancing Engagement: Fostering community interaction and feedback.
  • Data-Driven Decisions: Using data to inform marketing and infrastructure decisions.

解決：

Murray partnered with True Omni, incorporating:

ハードウェア

  • Three Interactive Kiosks: Strategically placed kiosks provided instant access to maps, event schedules, and local recommendations.

ソフトウェア

  • Content Management System (CMS): Real-time updates for accurate information delivery.
  • データツール：訪問者の行動を追跡し、嗜好に関する貴重な洞察を得る。.
  • データ＆イベント：最新の観光スポットやイベント情報を掲載した厳選データベース。.
  • 分析：ピーク時間帯、人気スポット、トレンドを明らかにするデータ分析。.

拡張機能

  • Maps: Interactive maps facilitated navigation, highlighting key points of interest, dining options, and essential information.
  • Itinerary Builder: Visitors could plan personalized trips tailored to their interests.
  • Social Wall: User-generated content from social media platforms created a sense of community and encouraged online sharing.
  • Guestbook & Survey: Feedback and surveys provided valuable insights for continual improvements.

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