How your Brand can get Started with Proximity Marketing and Beacons

What are Beacons?

Top Beacon Use Cases

1. Sending Promotional Notifications

Have you ever walked by a retail store, looked around, and within a couple of minutes, got a mobile notification that says “Get 20% off on your purchase”? Well isn’t that what you just needed? Use beacons to enhance promotional notifications to users that enter a specific location.

2. Providing Essential Traveler/Visitor Information

Have you ever walked by a retail store, looked around, and within a couple of minutes, got a mobile notification that says “Get 20% off on your purchase”? Well isn’t that what you just needed? Use beacons to enhance promotional notifications to users that enter a specific location.

3. Real-time Analytics

Get to track engagement and know where most of your visitors are staying and which activities they are taking advantage of through beacons and mobile notifications. Get real-time analytics and impressions with both geofence notifications and interactive touch points.

Key Items to a Successful Beacon Deployment

1. Layout your Deployment Strategy – the initial step to a successful deployment is deciding where you want to place your beacons.  Look for locations where instant information will help influence or drive convenience for visitors.   Trailheads or areas with low internet coverage is a great location as most phones will still allow you to receive notifications even if no cell service is available.

2. Creating Strong, Engaging Content – create relevant content, alerts, and helpful information, promote local events, or ensure people know the condition or key things about a location.

3. Loads of Testing –  Work with someone that can help you find the best places and how to install, to check for the optimum coverage.   Ensure you test the beacons in the area to get the right response and area to deliver your messages.

4. Collect and Analyze Feedback –  Ensure you have a way to collect and monitor analytics and data as people get notifications and click on ads, or information. Connect campaigns and marketing programs for you and your member.

5. Cloud-based Platform –  Ensure you have a system that will allow you to manage all types of notifications, easily schedule and manage each location. Connecting the dots with marketing and even providing options for your members to manage their own programs.

If you are looking to learn more or find a  proven provider of beacon deployments and solution in the travel, hospitality, and retail industry we can ensure you get the right product for the job.  Contact us by calling at 833-300-6664 or emailing at info@trueomni.com and a specialist will walk you through the right program for your business. 

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