{"id":8461,"date":"2021-01-09T02:43:28","date_gmt":"2021-01-09T02:43:28","guid":{"rendered":"http:\/\/susanm23.sg-host.com\/?p=8461"},"modified":"2024-07-12T18:56:00","modified_gmt":"2024-07-12T18:56:00","slug":"macys","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/case-study\/macys\/","title":{"rendered":"Macy\u2019s"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8461\" class=\"elementor elementor-8461\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f42fdd elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1f42fdd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d97eaf9\" data-id=\"d97eaf9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1ecb40 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c1ecb40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_Logo.png\" data-srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_Logo.png 350w, https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_Logo-300x93.png 300w\" width=\"350\" height=\"108\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-10277 lazyload\" alt=\"\"  sizes=\"(max-width: 350px) 100vw, 350px\" \/><noscript><img decoding=\"async\" width=\"350\" height=\"108\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_Logo.png\" class=\"attachment-full size-full wp-image-10277\" alt=\"\" srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_Logo.png 350w, https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_Logo-300x93.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7072df elementor-widget elementor-widget-text-editor\" data-id=\"e7072df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"Macys-start\"><div class=\"container\"><div class=\"row py-4\"><div class=\"col-md-6 col-lg-6 text-left Macys-right1\"><p class=\"p2\">With over $25 Billion sales in 2017, Macy\u2019s has proven to be one of the top companies in the United States. Macy\u2019s retail started with dry goods and then later on launched several spectextacle including Cultural, botanical and community. Hailed as the Department Store of the year in 2016, Macy\u2019s continue to expand along with Bloomingdale\u2019s and now about 690 stores and counting.<\/p><\/div><\/div><\/div><\/section><section class=\"Macys-Image-secTion\"><div class=\"No-container\"><div class=\"row Macys-setting-class\"><h5 class=\"col-md-7 Macys-left11\">\u00a0<\/h5><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8967bf5\" data-id=\"8967bf5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa94312 H_img-control elementor-widget elementor-widget-image\" data-id=\"fa94312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/elementor\/thumbs\/Macys_case-study-about-qp9p5mc262kjl71vnvahb0qi7niz1b5h3m40qdtb9m.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" title=\"Macys_case-study-about\" alt=\"Macys_case-study-about\" loading=\"lazy\" \/><noscript><img decoding=\"async\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/elementor\/thumbs\/Macys_case-study-about-qp9p5mc262kjl71vnvahb0qi7niz1b5h3m40qdtb9m.png\" title=\"Macys_case-study-about\" alt=\"Macys_case-study-about\" loading=\"lazy\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-347bfc8\" data-id=\"347bfc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce5fde e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3ce5fde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-27e62c5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"27e62c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bf0c2b4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"bf0c2b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cdc832 elementor-widget elementor-widget-heading\" data-id=\"0cdc832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Produits utilis\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac3fbc3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ac3fbc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb08e5 elementor-widget elementor-widget-image\" data-id=\"8cb08e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/elementor\/thumbs\/cardicon1-qopr6683klfowrn7td8ak1sfycc38jeuqwovuhluju.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" title=\"carte1\" alt=\"cardicon1\" loading=\"lazy\" \/><noscript><img decoding=\"async\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/elementor\/thumbs\/cardicon1-qopr6683klfowrn7td8ak1sfycc38jeuqwovuhluju.png\" title=\"carte1\" alt=\"cardicon1\" loading=\"lazy\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eccfdf9 elementor-widget elementor-widget-text-editor\" data-id=\"eccfdf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cosmique II<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a874f79 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a874f79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-041c608 elementor-widget elementor-widget-image\" data-id=\"041c608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/elementor\/thumbs\/cardicon1-qopr6683klfowrn7td8ak1sfycc38jeuqwovuhluju.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" title=\"carte1\" alt=\"cardicon1\" loading=\"lazy\" \/><noscript><img decoding=\"async\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/elementor\/thumbs\/cardicon1-qopr6683klfowrn7td8ak1sfycc38jeuqwovuhluju.png\" title=\"carte1\" alt=\"cardicon1\" loading=\"lazy\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d4789 elementor-widget elementor-widget-text-editor\" data-id=\"e4d4789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>G\u00e9meaux<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c14e75 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4c14e75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247e4f1 elementor-widget elementor-widget-image\" data-id=\"247e4f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/elementor\/thumbs\/cardicon1-qopr6683klfowrn7td8ak1sfycc38jeuqwovuhluju.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" title=\"carte1\" alt=\"cardicon1\" loading=\"lazy\" \/><noscript><img decoding=\"async\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/elementor\/thumbs\/cardicon1-qopr6683klfowrn7td8ak1sfycc38jeuqwovuhluju.png\" title=\"carte1\" alt=\"cardicon1\" loading=\"lazy\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee29c10 elementor-widget elementor-widget-text-editor\" data-id=\"ee29c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>G\u00e9meaux<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01b2cb9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"01b2cb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df5a4c6 elementor-widget elementor-widget-heading\" data-id=\"df5a4c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Environnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2df19de e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2df19de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5136e94 elementor-widget elementor-widget-image\" data-id=\"5136e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/elementor\/thumbs\/visitor-center-icon-qqiwha6c9z9d1oqwfog9anin0054uy2da3nnucrbhm.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" title=\"ic\u00f4ne du centre d&#039;accueil\" alt=\"visitor center icon\" loading=\"lazy\" \/><noscript><img decoding=\"async\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/elementor\/thumbs\/visitor-center-icon-qqiwha6c9z9d1oqwfog9anin0054uy2da3nnucrbhm.png\" title=\"ic\u00f4ne du centre d&#039;accueil\" alt=\"visitor center icon\" loading=\"lazy\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392e968 elementor-widget elementor-widget-text-editor\" data-id=\"392e968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>OFFICE DE TOURISME<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d681777 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d681777\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74281d3 elementor-widget elementor-widget-heading\" data-id=\"74281d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ann\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d49cfd elementor-widget elementor-widget-text-editor\" data-id=\"4d49cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d00d8b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"4d00d8b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a8f6722\" data-id=\"a8f6722\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8cfc4d elementor-widget elementor-widget-heading\" data-id=\"e8cfc4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objectifs cl\u00e9s :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e5d34 elementor-widget elementor-widget-text-editor\" data-id=\"c0e5d34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"Phoenix-Sun\" class=\"row\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-8\"><p>With noticeable increase in number of customers, Macy\u2019s would like to improve its digital connection points within destination marketing. Goal is to provide better digital tools for travelers to experience the destination and its stores. Engaging visitors to become shoppers through couponing and connection to its mobile initiatives. Core to this is replacing all outdated equipment and installing next generation Kiosks to build a foundation to its tourism marketing initiatives. Some key factors include:\u00a0<\/p><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ed25ca\" data-id=\"7ed25ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-878867d elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"878867d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-889a343\" data-id=\"889a343\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8955d70 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"8955d70\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5eac1a\" data-id=\"d5eac1a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0ec94a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f0ec94a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-star-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Maximize destination information to drive visitor experience<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-star-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Interactive mapping and transportation options (including local ticketing in some locations)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-star-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Provide coupons and deals via interactive kiosks<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-star-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Real-time customer analytics<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-star-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Maximize revenue and awareness of in-store kiosks by allowing advertising options<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f995868\" data-id=\"f995868\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c0fde3 elementor-widget elementor-widget-spacer\" data-id=\"8c0fde3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c020076 elementor-widget elementor-widget-image\" data-id=\"c020076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/02\/true_omni_hardware_kiosk_macys-559x1024.png\" data-srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/02\/true_omni_hardware_kiosk_macys-559x1024.png 559w, https:\/\/trueomni.com\/wp-content\/uploads\/2021\/02\/true_omni_hardware_kiosk_macys-164x300.png 164w, https:\/\/trueomni.com\/wp-content\/uploads\/2021\/02\/true_omni_hardware_kiosk_macys.png 590w\" width=\"559\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-18031 lazyload\" alt=\"\"  sizes=\"(max-width: 559px) 100vw, 559px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"1024\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/02\/true_omni_hardware_kiosk_macys-559x1024.png\" class=\"attachment-large size-large wp-image-18031\" alt=\"\" srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/02\/true_omni_hardware_kiosk_macys-559x1024.png 559w, https:\/\/trueomni.com\/wp-content\/uploads\/2021\/02\/true_omni_hardware_kiosk_macys-164x300.png 164w, https:\/\/trueomni.com\/wp-content\/uploads\/2021\/02\/true_omni_hardware_kiosk_macys.png 590w\" sizes=\"(max-width: 559px) 100vw, 559px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f478438 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"f478438\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fab9985\" data-id=\"fab9985\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-190e0e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"190e0e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d391be6\" data-id=\"d391be6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eaf24a elementor-widget elementor-widget-heading\" data-id=\"9eaf24a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a94ac8 elementor-widget elementor-widget-text-editor\" data-id=\"0a94ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"abilene-solution\" class=\"row mt-4\"><div class=\"container\"><div class=\"row wineplace002\"><div id=\"phx-solution-img\" class=\"col-md-5 p-5\"><p class=\"p2\">TrueOmni and Macy\u2019s partners to provide the next generations of touchscreen Kiosks built with integrated local content, events, interactive mapping and couponing. Replacing outdated software and hardware to ensure a foundational structure to their tourism strategy. An organized program nationwide of conversion, upgrading and hardware installation managed and support through Omni, with the core goal of helping and learning more about how visitors engage at the store and tourism level.\u00a0<\/p><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ff50b8d\" data-id=\"ff50b8d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be3b329 elementor-widget elementor-widget-spacer\" data-id=\"be3b329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-154c1ca elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"154c1ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-baefb22\" data-id=\"baefb22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58102de elementor-widget elementor-widget-spacer\" data-id=\"58102de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-775e2f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"775e2f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76cb999\" data-id=\"76cb999\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14ac742 elementor-widget elementor-widget-heading\" data-id=\"14ac742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fonctionnalit\u00e9s principales :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc40a7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5bc40a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-star-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Replaced old hardware with modern, sleek-designed, next generation kiosks<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-star-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Provided robust cloud based software solution for easy content management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-star-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Next generation revenue management through couponing and advertising<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-star-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Integrated destination content that auto-updates daily<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-star-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Interactive mapping and sharing to allow ease of navigation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-star-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Real time analytics on engagement and sharing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-star-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">24\/7 monitoring and support<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d44552\" data-id=\"5d44552\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-439630d elementor-widget elementor-widget-image\" data-id=\"439630d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_case-study_solution.png\" data-srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_case-study_solution.png 350w, https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_case-study_solution-244x300.png 244w\" width=\"350\" height=\"430\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-10274 lazyload\" alt=\"\"  sizes=\"(max-width: 350px) 100vw, 350px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"430\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_case-study_solution.png\" class=\"attachment-large size-large wp-image-10274\" alt=\"\" srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_case-study_solution.png 350w, https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_case-study_solution-244x300.png 244w\" sizes=\"(max-width: 350px) 100vw, 350px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3b8e0e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"f3b8e0e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16777c4\" data-id=\"16777c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0378143 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"0378143\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-72c0bd4\" data-id=\"72c0bd4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a138897 elementor-widget elementor-widget-image\" data-id=\"a138897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_Visitor-Experience.png\" width=\"100\" height=\"83\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-10273 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"83\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_Visitor-Experience.png\" class=\"attachment-large size-large wp-image-10273\" alt=\"\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d3a66 elementor-widget elementor-widget-heading\" data-id=\"39d3a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visitor <br>\nexperience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-36f11b1\" data-id=\"36f11b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-319885b elementor-widget elementor-widget-image\" data-id=\"319885b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_social-content.png\" width=\"100\" height=\"83\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-10272 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"83\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_social-content.png\" class=\"attachment-large size-large wp-image-10272\" alt=\"\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ec413 elementor-widget elementor-widget-heading\" data-id=\"c0ec413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sociale <br>\nContent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e5ab391\" data-id=\"e5ab391\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9975b1d elementor-widget elementor-widget-image\" data-id=\"9975b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_generated-AD.png\" width=\"100\" height=\"83\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-10271 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"83\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Macys_generated-AD.png\" class=\"attachment-large size-large wp-image-10271\" alt=\"\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8fe02f elementor-widget elementor-widget-heading\" data-id=\"c8fe02f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Generate Ad <br>\nRevenu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6c98063\" data-id=\"6c98063\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c65b88b elementor-widget elementor-widget-image\" data-id=\"c65b88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Data-Capture-img.png\" width=\"100\" height=\"83\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-10270 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"83\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/Data-Capture-img.png\" class=\"attachment-large size-large wp-image-10270\" alt=\"\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363a33e elementor-widget elementor-widget-heading\" data-id=\"363a33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data <br>\nCapture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-78517c4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"78517c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad14734 elementor-widget elementor-widget-heading\" data-id=\"ad14734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00eat \u00e0 moderniser vos services actuels avec TrueOmni ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>With over $25 Billion sales in 2017, Macy\u2019s has proven to be one of the top companies in the United States. Macy\u2019s retail started with dry goods and then later on launched several spectextacle including Cultural, botanical and community. Hailed as the Department Store of the year in 2016, Macy\u2019s continue to expand along with Bloomingdale\u2019s and now about 690 stores and counting. \u00a0 Products Used Cosmic II Gemini Gemini Enviroment Visitor Center Year 2019 Key Goals: With noticeable increase in number of customers, Macy\u2019s would like to improve its digital connection points within destination marketing. Goal is to provide better digital tools for travelers to experience the destination and its stores. Engaging visitors to become shoppers through couponing and connection to its mobile initiatives. Core to this is replacing all outdated equipment and installing next generation Kiosks to build a foundation to its tourism marketing initiatives. Some key factors include:\u00a0 Maximize destination information to drive visitor experience Interactive mapping and transportation options (including local ticketing in some locations) Provide coupons and deals via interactive kiosks Real-time customer analytics Maximize revenue and awareness of in-store kiosks by allowing advertising options Solution: TrueOmni and Macy\u2019s partners to provide the next generations of touchscreen Kiosks built with integrated local content, events, interactive mapping and couponing. Replacing outdated software and hardware to ensure a foundational structure to their tourism strategy. An organized program nationwide of conversion, upgrading and hardware installation managed and support through Omni, with the core goal of helping and learning more about how visitors engage at the store and tourism level.\u00a0 Core Functionality: Replaced old hardware with modern, sleek-designed, next generation kiosks Provided robust cloud based software solution for easy content management Next generation revenue management through couponing and advertising Integrated destination content that auto-updates daily Interactive mapping and sharing to allow ease of navigation Real time analytics on engagement and sharing 24\/7 monitoring and support Visitor experience Social Content Generate Ad Revenue Data Capture Ready to modernize your current services with TrueOmni?<\/p>","protected":false},"author":4,"featured_media":9397,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_primary_category":0,"footnotes":""},"categories":[9,26],"tags":[],"class_list":["post-8461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Macy\u2019s - TrueOmni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trueomni.com\/french\/case-study\/macys\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macy\u2019s\" \/>\n<meta property=\"og:description\" content=\"With over $25 Billion sales in 2017, Macy\u2019s has proven to be one of the top companies in the United States. Macy\u2019s retail started with dry goods and then later on launched several spectextacle including Cultural, botanical and community. Hailed as the Department Store of the year in 2016, Macy\u2019s continue to expand along with Bloomingdale\u2019s and now about 690 stores and counting. \u00a0 Products Used Cosmic II Gemini Gemini Enviroment Visitor Center Year 2019 Key Goals: With noticeable increase in number of customers, Macy\u2019s would like to improve its digital connection points within destination marketing. Goal is to provide better digital tools for travelers to experience the destination and its stores. Engaging visitors to become shoppers through couponing and connection to its mobile initiatives. Core to this is replacing all outdated equipment and installing next generation Kiosks to build a foundation to its tourism marketing initiatives. Some key factors include:\u00a0 Maximize destination information to drive visitor experience Interactive mapping and transportation options (including local ticketing in some locations) Provide coupons and deals via interactive kiosks Real-time customer analytics Maximize revenue and awareness of in-store kiosks by allowing advertising options Solution: TrueOmni and Macy\u2019s partners to provide the next generations of touchscreen Kiosks built with integrated local content, events, interactive mapping and couponing. Replacing outdated software and hardware to ensure a foundational structure to their tourism strategy. An organized program nationwide of conversion, upgrading and hardware installation managed and support through Omni, with the core goal of helping and learning more about how visitors engage at the store and tourism level.\u00a0 Core Functionality: Replaced old hardware with modern, sleek-designed, next generation kiosks Provided robust cloud based software solution for easy content management Next generation revenue management through couponing and advertising Integrated destination content that auto-updates daily Interactive mapping and sharing to allow ease of navigation Real time analytics on engagement and sharing 24\/7 monitoring and support Visitor experience Social Content Generate Ad Revenue Data Capture Ready to modernize your current services with TrueOmni?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trueomni.com\/french\/case-study\/macys\/\" \/>\n<meta property=\"og:site_name\" content=\"TrueOmni\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trueomni\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-09T02:43:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-12T18:56:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/macypng.png\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Douglas Ralston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Douglas Ralston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/case-study\\\/macys\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/case-study\\\/macys\\\/\"},\"author\":{\"name\":\"Douglas Ralston\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#\\\/schema\\\/person\\\/62d3a64ebab301544f2b59a3514f62a4\"},\"headline\":\"Macy\u2019s\",\"datePublished\":\"2021-01-09T02:43:28+00:00\",\"dateModified\":\"2024-07-12T18:56:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/case-study\\\/macys\\\/\"},\"wordCount\":334,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/trueomni.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/case-study\\\/macys\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/macypng.png\",\"articleSection\":[\"Case Study\",\"Retail\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trueomni.com\\\/case-study\\\/macys\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/case-study\\\/macys\\\/\",\"url\":\"https:\\\/\\\/trueomni.com\\\/case-study\\\/macys\\\/\",\"name\":\"Macy\u2019s - TrueOmni\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/trueomni.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/case-study\\\/macys\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/case-study\\\/macys\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/macypng.png\",\"datePublished\":\"2021-01-09T02:43:28+00:00\",\"dateModified\":\"2024-07-12T18:56:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/case-study\\\/macys\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trueomni.com\\\/case-study\\\/macys\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/case-study\\\/macys\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/macypng.png\",\"contentUrl\":\"https:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/macypng.png\",\"width\":320,\"height\":333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/case-study\\\/macys\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/trueomni.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Macy\u2019s\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#website\",\"url\":\"http:\\\/\\\/trueomni.com\\\/\",\"name\":\"TrueOmni\",\"description\":\"TrueOmni Self-Service Digital Customer Experience Company\",\"publisher\":{\"@id\":\"http:\\\/\\\/trueomni.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/trueomni.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#organization\",\"name\":\"TRUE OMNI LLC\",\"alternateName\":\"TRUE OMNI LLC\",\"url\":\"http:\\\/\\\/trueomni.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/TrueOmni-Logo-2.png\",\"contentUrl\":\"http:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/TrueOmni-Logo-2.png\",\"width\":1000,\"height\":230,\"caption\":\"TRUE OMNI LLC\"},\"image\":{\"@id\":\"http:\\\/\\\/trueomni.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/trueomni\\\/\"],\"description\":\"TrueOmni is the leader in digital self-service solutions, offering innovative kiosks, digital signage, and mobile marketing platforms. Enhance customer engagement and streamline operations with our cutting-edge technology tailored for the hospitality, retail, and tourism industries.\",\"email\":\"info@trueomni.com\",\"telephone\":\"8333006664\",\"legalName\":\"True Omni LLC\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#\\\/schema\\\/person\\\/62d3a64ebab301544f2b59a3514f62a4\",\"name\":\"Douglas Ralston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g\",\"caption\":\"Douglas Ralston\"},\"sameAs\":[\"http:\\\/\\\/www.trueomni.com\\\/\"],\"url\":\"https:\\\/\\\/trueomni.com\\\/french\\\/author\\\/ksevilla\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Macy\u2019s - TrueOmni","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trueomni.com\/french\/case-study\/macys\/","og_locale":"fr_FR","og_type":"article","og_title":"Macy\u2019s","og_description":"With over $25 Billion sales in 2017, Macy\u2019s has proven to be one of the top companies in the United States. Macy\u2019s retail started with dry goods and then later on launched several spectextacle including Cultural, botanical and community. Hailed as the Department Store of the year in 2016, Macy\u2019s continue to expand along with Bloomingdale\u2019s and now about 690 stores and counting. \u00a0 Products Used Cosmic II Gemini Gemini Enviroment Visitor Center Year 2019 Key Goals: With noticeable increase in number of customers, Macy\u2019s would like to improve its digital connection points within destination marketing. Goal is to provide better digital tools for travelers to experience the destination and its stores. Engaging visitors to become shoppers through couponing and connection to its mobile initiatives. Core to this is replacing all outdated equipment and installing next generation Kiosks to build a foundation to its tourism marketing initiatives. Some key factors include:\u00a0 Maximize destination information to drive visitor experience Interactive mapping and transportation options (including local ticketing in some locations) Provide coupons and deals via interactive kiosks Real-time customer analytics Maximize revenue and awareness of in-store kiosks by allowing advertising options Solution: TrueOmni and Macy\u2019s partners to provide the next generations of touchscreen Kiosks built with integrated local content, events, interactive mapping and couponing. Replacing outdated software and hardware to ensure a foundational structure to their tourism strategy. An organized program nationwide of conversion, upgrading and hardware installation managed and support through Omni, with the core goal of helping and learning more about how visitors engage at the store and tourism level.\u00a0 Core Functionality: Replaced old hardware with modern, sleek-designed, next generation kiosks Provided robust cloud based software solution for easy content management Next generation revenue management through couponing and advertising Integrated destination content that auto-updates daily Interactive mapping and sharing to allow ease of navigation Real time analytics on engagement and sharing 24\/7 monitoring and support Visitor experience Social Content Generate Ad Revenue Data Capture Ready to modernize your current services with TrueOmni?","og_url":"https:\/\/trueomni.com\/french\/case-study\/macys\/","og_site_name":"TrueOmni","article_publisher":"https:\/\/www.facebook.com\/trueomni\/","article_published_time":"2021-01-09T02:43:28+00:00","article_modified_time":"2024-07-12T18:56:00+00:00","og_image":[{"width":320,"height":333,"url":"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/macypng.png","type":"image\/png"}],"author":"Douglas Ralston","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Douglas Ralston","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trueomni.com\/case-study\/macys\/#article","isPartOf":{"@id":"https:\/\/trueomni.com\/case-study\/macys\/"},"author":{"name":"Douglas Ralston","@id":"http:\/\/trueomni.com\/#\/schema\/person\/62d3a64ebab301544f2b59a3514f62a4"},"headline":"Macy\u2019s","datePublished":"2021-01-09T02:43:28+00:00","dateModified":"2024-07-12T18:56:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trueomni.com\/case-study\/macys\/"},"wordCount":334,"commentCount":0,"publisher":{"@id":"http:\/\/trueomni.com\/#organization"},"image":{"@id":"https:\/\/trueomni.com\/case-study\/macys\/#primaryimage"},"thumbnailUrl":"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/macypng.png","articleSection":["Case Study","Retail"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trueomni.com\/case-study\/macys\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trueomni.com\/case-study\/macys\/","url":"https:\/\/trueomni.com\/case-study\/macys\/","name":"Macy\u2019s - TrueOmni","isPartOf":{"@id":"http:\/\/trueomni.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trueomni.com\/case-study\/macys\/#primaryimage"},"image":{"@id":"https:\/\/trueomni.com\/case-study\/macys\/#primaryimage"},"thumbnailUrl":"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/macypng.png","datePublished":"2021-01-09T02:43:28+00:00","dateModified":"2024-07-12T18:56:00+00:00","breadcrumb":{"@id":"https:\/\/trueomni.com\/case-study\/macys\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trueomni.com\/case-study\/macys\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/trueomni.com\/case-study\/macys\/#primaryimage","url":"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/macypng.png","contentUrl":"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/01\/macypng.png","width":320,"height":333},{"@type":"BreadcrumbList","@id":"https:\/\/trueomni.com\/case-study\/macys\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/trueomni.com\/"},{"@type":"ListItem","position":2,"name":"Macy\u2019s"}]},{"@type":"WebSite","@id":"http:\/\/trueomni.com\/#website","url":"http:\/\/trueomni.com\/","name":"TrueOmni","description":"TrueOmni Self-Service Digital Customer Experience Company","publisher":{"@id":"http:\/\/trueomni.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/trueomni.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"http:\/\/trueomni.com\/#organization","name":"TRUE OMNI LLC","alternateName":"TRUE OMNI LLC","url":"http:\/\/trueomni.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/trueomni.com\/#\/schema\/logo\/image\/","url":"http:\/\/trueomni.com\/wp-content\/uploads\/2024\/06\/TrueOmni-Logo-2.png","contentUrl":"http:\/\/trueomni.com\/wp-content\/uploads\/2024\/06\/TrueOmni-Logo-2.png","width":1000,"height":230,"caption":"TRUE OMNI LLC"},"image":{"@id":"http:\/\/trueomni.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/trueomni\/"],"description":"TrueOmni is the leader in digital self-service solutions, offering innovative kiosks, digital signage, and mobile marketing platforms. Enhance customer engagement and streamline operations with our cutting-edge technology tailored for the hospitality, retail, and tourism industries.","email":"info@trueomni.com","telephone":"8333006664","legalName":"True Omni LLC"},{"@type":"Person","@id":"http:\/\/trueomni.com\/#\/schema\/person\/62d3a64ebab301544f2b59a3514f62a4","name":"Douglas Ralston","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g","caption":"Douglas Ralston"},"sameAs":["http:\/\/www.trueomni.com\/"],"url":"https:\/\/trueomni.com\/french\/author\/ksevilla\/"}]}},"_links":{"self":[{"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/posts\/8461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/comments?post=8461"}],"version-history":[{"count":7,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/posts\/8461\/revisions"}],"predecessor-version":[{"id":47454,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/posts\/8461\/revisions\/47454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/media\/9397"}],"wp:attachment":[{"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/media?parent=8461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/categories?post=8461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/tags?post=8461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}