{"id":58120,"date":"2026-08-05T16:35:07","date_gmt":"2026-08-05T16:35:07","guid":{"rendered":"http:\/\/trueomni.com\/?p=58120"},"modified":"2026-08-05T16:35:56","modified_gmt":"2026-08-05T16:35:56","slug":"destinationbryan","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/true-impact\/destinationbryan\/","title":{"rendered":"Destination Bryan"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\n\n\n\n\n\n\nTrueImpact \u2014 Executive Dashboard \u00b7 Destination Bryan, TX<\/title>\n<!--\n TrueImpact Executive Dashboard \u00b7 TrueOmni \u00b7 Destination Performance Intelligence\n ---------------------------------------------------------------------------------\n Single-file, dependency-free reference build. All data lives in the DATA object\n (see <script id=\"model\">). Metrics are DERIVED from base inputs in deriveMetrics()\n so the math is transparent and re-wireable to a live attribution API.\n Illustrative\/sample data for demonstration. 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.topbar,.cta,.icon-btn,.segset,.toggle-tbl{display:none!important}\n body{background:#fff}.card{box-shadow:none;border:1px solid #ccc;break-inside:avoid}\n}\n\n\/* ===================== TrueOmni Design System overrides ===================== *\/\n.eyebrow{color:var(--azure)!important;text-transform:uppercase;letter-spacing:.12em;font-weight:600}\n.eyebrow::before{content:'\\2500\\2500 ';color:var(--azure);font-weight:700;letter-spacing:0}\n.card{border-top:3px solid var(--azure)}\n.pagehead h1{letter-spacing:-.01em}\n.pagehead h1::after{content:'\\2022';color:var(--azure);margin-left:3px;font-weight:900}\n.crumbs a{color:var(--azure)}\n<\/style>\n<\/head>\n<body>\n\n<!-- =================== TOP BAR =================== -->\n<header class=\"topbar\">\n <div class=\"topbar-inner\">\n <div class=\"brand\">\n <span class=\"mark\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 20h18M6 20V10m4 10V5m4 15v-7m4 7V8\" stroke=\"#fff\" stroke-width=\"2.4\" stroke-linecap=\"round\"\/><\/svg><\/span>\n <div>\n <div class=\"name\">True<b>Impact<\/b><\/div>\n <div class=\"sub\">Destination Performance Intelligence<\/div>\n <\/div>\n <\/div>\n <label class=\"destpick\" style=\"display:none\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 21s-7-6.2-7-11a7 7 0 1114 0c0 4.8-7 11-7 11z\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><circle cx=\"12\" cy=\"10\" r=\"2.5\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><\/svg><select id=\"destSel\"><\/select><\/label>\n <span class=\"sample\" title=\"Modeled pre-deployment projection \u2014 10 kiosks + 5 digital signage screens, phased 6\u21929\u219210. Anchored to Destination Bryan's published visitation and spending; magnitudes are illustrative, not audited results.\">MODELED \u00b7 USD<\/span>\n <div class=\"live\"><span class=\"dot\"><\/span> PROJECTION \u00b7 pre-deployment<\/div>\n <div class=\"spacer\"><\/div>\n <div class=\"controls\">\n <div class=\"segset\" id=\"periodSel\">\n <button data-p=\"q\" >Quarter<\/button>\n <button data-p=\"ytd\">YTD<\/button>\n <button data-p=\"t12\" class=\"on\">Trailing 12 mo<\/button>\n <\/div>\n <button class=\"icon-btn\" id=\"themeBtn\" title=\"Toggle theme\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M21 12.8A9 9 0 1111.2 3a7 7 0 009.8 9.8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n <\/button>\n <button class=\"cta\" onclick=\"window.print()\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 9V3h12v6M6 18H4v-6h16v6h-2M8 14h8v7H8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n Council Briefing\n <\/button>\n <\/div>\n <\/div>\n<\/header>\n\n<div class=\"wrap\">\n <div id=\"app\"><\/div>\n<\/div>\n\n<footer class=\"footer\">\n <div>\u00a9 TrueOmni 2026 \u00b7 TrueImpact Executive Dashboard \u00b7 Scottsdale, AZ \u00b7 www.trueomni.com \u00b7 833-300-6664<\/div>\n <div>Modeled pre-deployment projection \u00b7 10 kiosks + 5 digital signage screens \u00b7 all figures in USD \u00b7 Texas tax rates verified (City of Bryan HOT 7%, State HOT 6%, sales & use 8.25%) \u00b7 derived & auditable via the TrueOmni attribution stack. Cite under NDA.<\/div>\n<\/footer>\n\n<div class=\"tt\" id=\"tt\"><\/div>\n\n<!-- =================== DATA MODEL =================== -->\n<script id=\"model\">\n\/* ------------------------------------------------------------------\n TrueImpact data model \u2014 DESTINATION BRYAN, TEXAS edition.\n Single-tenant. Base inputs per deployment zone; every headline\n number is DERIVED in deriveMetrics() so the math is transparent and\n can be swapped for the live Kiolytics attribution feed once the\n network is online. Dollars-first, always. Currency: USD.\n\n NETWORK AS SPECIFIED: 10 interactive kiosks + 5 digital signage\n screens across 5 zones, phased 6 \u2192 9 \u2192 10.\n\n VERIFIED ANCHORS (Destination Bryan published figures):\n 4.9M annual visitors \u00b7 $190.1M annual visitor spending\n 2,300 tourism-supported jobs \u00b7 $5,600 household tax savings\n 1,600+ hotel rooms in Bryan (6,000+ Bryan\/College Station)\n 70.2% occupancy and $4.5M hotel revenue, May 2025\n $38.80 average spend per visitor \u00b7 53:1 visitors per resident\n\n MODELED: zone-level exposure splits, interaction rates, attributed\n per-visitor spend, ad\/signage rate assumptions, capital and\n software. Labeled as such throughout. Re-point at Kiolytics and the\n CMS after go-live.\n------------------------------------------------------------------ *\/\nconst FUNNEL = { highIntent:0.17, conversion:0.14 }; \/\/ TrueOmni platform benchmarks\nconst INFL_RATE = 0.85; \/\/ influenced $ per $1 direct (Tourism Economics tail; 0.7\u20131.1)\nconst LODGING_SHARE = 0.32; \/\/ of captured visitor spend that is accommodation (HOT base)\nconst SALES_BASE_SHARE = 0.68;\/\/ dining + retail + admissions (Texas sales & use base)\nconst RECIRC_MULT = 0.9; \/\/ local re-spend of each public tax $ (induced benefit, soft)\n\n\/* TEXAS TAX MODEL \u2014 verified rates, City of Bryan \/ Brazos County.\n City of Bryan hotel occupancy tax ....... 7.00% (bryantx.gov) \u2192 LOCAL\n State of Texas hotel occupancy tax ...... 6.00% (Comptroller) \u2192 STATE\n Sales & use tax, Bryan .................. 8.25% total, of which\n city 1.50% + Brazos County 0.50% = 2.00% \u2192 LOCAL\n State of Texas ................... 6.25% \u2192 STATE\n Texas levies no state income tax, so the base engine's general-fund\n line is replaced with the state's actual share of visitor spend.\n The four taxBreak keys are retained for the render layer and\n re-mapped to these Texas lines:\n hotelTOT = City of Bryan HOT (7%) \u2192 taxLocal\n salesTax = Local sales & use (2%) \u2192 taxLocal\n rentalTax = State of Texas HOT (6%) \u2192 taxState\n stateTax = State sales & use (6.25%) \u2192 taxState\n taxLocal is the line Destination Bryan cares about: dollars that\n stay in Bryan and fund the destination. *\/\nconst HOT_CITY = 7.00, HOT_STATE = 6.00, SALES_LOCAL = 2.00, SALES_STATE = 6.25;\n\n\/\/ period scaling (of full-deployment trailing-12 baseline)\nconst PERIODS = { t12:{label:'Trailing 12 months (annualized, full deployment)',k:1}, ytd:{label:'Fiscal year to date (FY2026)',k:0.545}, q:{label:'This quarter (Q3 FY2026)',k:0.262} };\n\n\/\/ Partner segment metadata\nconst SEG = {\n hotels: {name:'Hotels & Lodging', color:'var(--s-hotels)', raw:'#1C9CD8'},\n dining: {name:'Restaurants & Dining', color:'var(--s-dining)', raw:'#EB6834'},\n attractions: {name:'Attractions & Outdoors',color:'var(--s-attractions)', raw:'#008300'},\n events: {name:'Events & Sports', color:'var(--s-events)', raw:'#E87BA4'},\n};\n\n\/* Seasonal shape (Jan..Dec) \u2014 Bryan\/College Station runs on the Texas\n A&M calendar: an enormous Sep\u2013Nov SEC football peak, an August\n move-in surge, spring baseball and graduation bumps, and a soft\n summer trough carried by Legends Event Center youth tournaments. *\/\nconst SEASON = {\n bryan:[.74,.80,.96,1.02,.98,.92,.88,1.10,1.42,1.46,1.32,.84],\n};\n\/\/ City of Bryan fiscal year runs Oct 1 \u2013 Sep 30; chart in fiscal order.\nconst MONTHS=['Oct','Nov','Dec','Jan','Feb','Mar','Apr','May','Jun','Jul','Aug','Sep'];\n\n\/* Verified destination context \u2014 Destination Bryan published figures.\n Shown first on the overview so the attributed slice is always read\n against the whole visitor economy, never mistaken for it. *\/\nconst DEST_CTX=[\n {v:'4.9M', l:'Annual visitors', s:'Destination Bryan'},\n {v:'$190.1M', l:'Annual visitor spending', s:'Destination Bryan'},\n {v:'2,300', l:'Tourism-supported jobs', s:'Destination Bryan'},\n {v:'$5,600', l:'Household tax savings', s:'per Bryan household'},\n];\n\n\/* ==================================================================\n DESTINATION REGISTRY \u2014 single tenant: Destination Bryan, TX.\n Each \"location\" is a deployment zone with its own inputs, kiosk\n count, digital-signage screen count and deployment phase.\n x,y = map coords in the 480\u00d7620 space (stylized city footprint).\n tax = {tot:city HOT %, sales:combined sales & use %, rental:state HOT %}\n phase = deployment wave (1 = launch, 3 = full network).\n================================================================== *\/\nconst DESTINATIONS = {\n bryan:{ name:'Destination Bryan', kind:'Destination Marketing Organization', scope:'Citywide', region:'Bryan, TX',\n outline:'M96,66 L392,66 L392,180 L364,250 L380,330 L356,420 L372,506 L330,566 L120,566 L100,470 L118,372 L92,262 Z',\n locations:[\n {id:'downtown', name:'Historic Downtown Bryan', sites:'Visitor Center \u00b7 Palace Theater \u00b7 Arts District', x:246,y:286, kiosks:3, screens:2, phase:1, exposures:340_000, interactionRate:.42, avgSpend:74, tax:{tot:HOT_CITY,sales:8.25,rental:HOT_STATE}, season:'bryan', mix:{hotels:.14,dining:.42,attractions:.24,events:.20}, note:'The destination\u2019s highest-intent pedestrian district \u2014 dining, the Arts District, and First Friday. Phase-1 launch cluster with the heaviest signage load.', badge:'Phase 1'},\n {id:'legends', name:'Legends Event Center \u00b7 Midtown Park', sites:'Legends Event Center \u00b7 Travis Bryan Midtown Park', x:236,y:430, kiosks:3, screens:1, phase:1, exposures:330_000, interactionRate:.40, avgSpend:84, tax:{tot:HOT_CITY,sales:8.25,rental:HOT_STATE}, season:'bryan', mix:{hotels:.26,dining:.22,attractions:.14,events:.38}, note:'Bryan\u2019s sports-tourism engine. Tournament weekends bring captive multi-day family audiences \u2014 the strongest room-night attribution case in the network. Phase-1 launch cluster.', badge:'Phase 1'},\n {id:'hotels', name:'Bryan Hotel Corridor', sites:'Briarcrest \u00b7 Texas Ave \u00b7 University Dr', x:352,y:396, kiosks:2, screens:1, phase:2, exposures:265_000, interactionRate:.46, avgSpend:168, tax:{tot:HOT_CITY,sales:8.25,rental:HOT_STATE}, season:'bryan', mix:{hotels:.56,dining:.24,attractions:.12,events:.08}, note:'Captive lobby audiences across Bryan\u2019s 1,600+ rooms \u2014 highest interaction rate and highest attributed spend per visitor because lodging is inside the basket.'},\n {id:'gateway', name:'Aggieland Gateway', sites:'Hwy 6 \u00b7 University Dr arrival corridor', x:322,y:492, kiosks:1, screens:1, phase:2, exposures:145_000, interactionRate:.34, avgSpend:66, tax:{tot:HOT_CITY,sales:8.25,rental:HOT_STATE}, season:'bryan', mix:{hotels:.34,dining:.32,attractions:.22,events:.12}, note:'The arrival decision point for gameday and campus-visit traffic \u2014 lower interaction rate, but it intercepts visitors before their spending is committed.'},\n {id:'lake', name:'Lake Bryan & Nature District', sites:'Lake Bryan \u00b7 trails \u00b7 outdoor recreation', x:158,y:132, kiosks:1, screens:0, phase:3, exposures:82_000, interactionRate:.30, avgSpend:54, tax:{tot:HOT_CITY,sales:8.25,rental:HOT_STATE}, season:'bryan', mix:{hotels:.10,dining:.22,attractions:.52,events:.16}, note:'Outdoor, weather-rated unit. Lowest volume in the network, but the zone that proves Bryan is more than a gameday stop.'},\n ]},\n};\n\nlet activeDest='bryan';\nfunction ACT(){return DESTINATIONS[activeDest];}\nfunction LOCS(){return ACT().locations;}\nfunction findLoc(id){return LOCS().find(l=>l.id===id);}\nconst NETWORK_KIOSKS=10, NETWORK_SCREENS=5;\nfunction screensIn(locs=LOCS()){return locs.reduce((s,L)=>s+(L.screens||0),0);}\n\n\/* deployment ramp phases (6 \u2192 9 \u2192 10 kiosks; 3 \u2192 5 \u2192 5 screens) *\/\nconst PHASES=[\n {n:1, name:'Phase 1 \u00b7 Downtown & Legends launch', window:'Weeks 0\u20134', ids:['downtown','legends']},\n {n:2, name:'Phase 2 \u00b7 Hotels & arrival corridor', window:'Weeks 5\u201310', ids:['downtown','legends','hotels','gateway']},\n {n:3, name:'Phase 3 \u00b7 Full network', window:'Weeks 11\u201316',ids:['downtown','legends','hotels','gateway','lake']},\n];\n\n\/* ==================================================================\n MEDIA NETWORK \u2014 interactive kiosk advertising (Omni Media Network:\n native direct-sold containers + Google Ad Manager programmatic).\n Rates are market-adjusted DOWN from the $500\u20131,500\/kiosk\/mo platform\n benchmark to reflect a ~285K-person metro. MODELED until a rate card\n lands. Figures in USD.\n================================================================== *\/\nconst MEDIA={\n perKioskMo:{floor:350, mid:750, strong:1200}, \/\/ USD \/ kiosk \/ month at mature fill (market-adjusted)\n imprPerEncounter:3.2, \/\/ ad visualizations per kiosk encounter across containers\n fillMature:0.65, \/\/ sell-through at maturity\n fillByPhase:{1:0.30, 2:0.50, 3:0.65},\n streamSplit:{direct:0.62, programmatic:0.38}, \/\/ local\/regional direct-sold vs GAM programmatic\n softwareYr:7000, \/\/ 10 kiosks \u00d7 ~$700\/kiosk\/yr platform software\n capital:95000, \/\/ 10 kiosks \u00d7 ~$9,500 all-in capital\n inventory:[ \/\/ ad-revenue share by container type\n {id:'video', name:'Full-screen video (kiosk attract loop)', share:.30},\n {id:'banner', name:'Home & footer banners', share:.24},\n {id:'rail', name:'Events \/ listings side-rail', share:.18},\n {id:'sponsored',name:'Sponsored listings & tiles', share:.16},\n {id:'qr', name:'QR-conversion sponsorships', share:.12},\n ],\n};\n\n\/* DIGITAL SIGNAGE \u2014 5 non-interactive broadcast screens (OMNI Signage).\n Screens deliver REACH and ad inventory; they do NOT transact, and\n their impressions never enter the economic-impact or tax math. *\/\nconst SIGNAGE={\n enabled:true,\n perScreenMo:{floor:150, mid:350, strong:600}, \/\/ USD \/ screen \/ month at mature fill (market-adjusted)\n loopSec:60, spotSec:15, \/\/ playlist loop + spot length \u2192 spots per loop \u2192 share of voice\n viewShare:0.55, \/\/ share of a zone's foot traffic passing a screen's view zone\n imprPerPasserby:2.6, \/\/ exposure opportunities per person per visit \u2014 place-based\n \/\/ screens are passed repeatedly (arrival, corridor, exit).\n \/\/ Set so effective CPM lands inside the $8\u201318 DOOH band\n \/\/ rather than the implausible $25 that 1.4 produced.\n dwellSec:8, \/\/ avg attention seconds \u2014 the DOOH quality metric\n fillMature:0.65, fillByPhase:{1:0.30,2:0.50,3:0.65},\n capitalPerScreen:4200, softwarePerScreenYr:600,\n formats:[ \/\/ revenue share by format, sums to ~1.0\n {id:'wall', name:'Video wall \/ lobby hero', share:.34},\n {id:'portrait', name:'Portrait posters (corridor)', share:.28},\n {id:'wayfind', name:'Wayfinding & directory boards', share:.20},\n {id:'menu', name:'Menu \/ retail promo boards', share:.12},\n {id:'outdoor', name:'Outdoor \/ weatherized', share:.06},\n ],\n};\n\nfunction mediaMetrics(k=1, locs=LOCS()){\n const r=rollup(k,locs);\n const kiosks=r.kiosks;\n const impressions=r.exposures*MEDIA.imprPerEncounter;\n const band={}; for(const s in MEDIA.perKioskMo) band[s]=kiosks*MEDIA.perKioskMo[s]*12*k;\n const rev=band.mid;\n const cpm=impressions? rev\/(impressions\/1000):0;\n const byStream={direct:rev*MEDIA.streamSplit.direct, programmatic:rev*MEDIA.streamSplit.programmatic};\n const byInv=MEDIA.inventory.map(it=>({...it, v:rev*it.share}));\n return {kiosks,impressions,band,rev,cpm,byStream,byInv};\n}\n\/* Parallel to mediaMetrics \u2014 signage math kept in its own column so\n broadcast reach can never inflate attributed kiosk economics. *\/\nfunction signageMetrics(k=1, locs=LOCS()){\n if(!SIGNAGE.enabled) return null;\n const screens=screensIn(locs);\n const reach=locs.reduce((s,L)=>s+((L.screens||0)?L.exposures:0),0)*k*SIGNAGE.viewShare;\n const impressions=reach*SIGNAGE.imprPerPasserby;\n const band={}; for(const s in SIGNAGE.perScreenMo) band[s]=screens*SIGNAGE.perScreenMo[s]*12*k;\n const rev=band.mid;\n const cpm=impressions? rev\/(impressions\/1000):0;\n const spotsPerLoop=Math.round(SIGNAGE.loopSec\/SIGNAGE.spotSec);\n const shareOfVoice=1\/spotsPerLoop;\n const capital=screens*SIGNAGE.capitalPerScreen, softwareYr=screens*SIGNAGE.softwarePerScreenYr;\n const byFormat=SIGNAGE.formats.map(f=>({...f, v:rev*f.share}));\n return {screens,reach,impressions,band,rev,cpm,spotsPerLoop,shareOfVoice,dwellSec:SIGNAGE.dwellSec,capital,softwareYr,byFormat};\n}\n\/* Combined advertising view \u2014 Doug's \"Total Advertising Revenue\". *\/\nfunction adTotals(k=1, locs=LOCS()){\n const km=mediaMetrics(k,locs), sg=signageMetrics(k,locs);\n const rev=km.rev+(sg?sg.rev:0);\n const capital=MEDIA.capital+(sg?sg.capital:0);\n const softwareYr=MEDIA.softwareYr+(sg?sg.softwareYr:0);\n const impressions=km.impressions+(sg?sg.impressions:0);\n return {km,sg,rev,capital,softwareYr,impressions,\n paybackYr:rev>softwareYr? capital\/(rev-softwareYr):Infinity,\n signageShare:rev?(sg?sg.rev:0)\/rev:0};\n}\n\n\/* ---- derive all metrics for one location at a period scale ---- *\/\nfunction deriveMetrics(L, k=1){\n const exposures = L.exposures*k;\n const interactions = exposures*L.interactionRate;\n const highIntent = interactions*FUNNEL.highIntent;\n const conversions = highIntent*FUNNEL.conversion;\n const directSpend = conversions*L.avgSpend; \/\/ visitor $ captured & attributed (USD)\n const direct = directSpend;\n const influenced = directSpend*INFL_RATE;\n const total = direct+influenced;\n \/\/ -------- Texas tax engine (attributed spend flows into each base) --------\n const taxableSpend = directSpend + influenced*0.5; \/\/ direct + half of influenced re-spend\n const lodgingBase = taxableSpend*LODGING_SHARE;\n const salesBase = taxableSpend*SALES_BASE_SHARE;\n \/\/ taxBreak keys kept stable for the render layer, re-mapped to Texas lines:\n const hotelTOT = lodgingBase*(HOT_CITY\/100); \/\/ City of Bryan HOT \u2014 returns to the destination\n const salesTax = salesBase*(SALES_LOCAL\/100); \/\/ city 1.5% + Brazos County 0.5%\n const rentalTax = lodgingBase*(HOT_STATE\/100); \/\/ State of Texas HOT\n const stateTax = salesBase*(SALES_STATE\/100); \/\/ State of Texas sales & use\n const taxLocal = hotelTOT+salesTax; \/\/ stays in Bryan\n const taxState = rentalTax+stateTax; \/\/ to the State of Texas\n const tax = taxLocal+taxState;\n const recirc = tax*RECIRC_MULT; \/\/ SOFT: public $ re-spent in community\n const taxBreak = {hotelTOT,salesTax,rentalTax,stateTax};\n const partners = {};\n for(const s in L.mix){ partners[s] = directSpend*L.mix[s]*1.0 + influenced*L.mix[s]*0.6; }\n const revAssist = L.kiosks*1500 + (L.kiosks>5?L.kiosks*1100:L.kiosks*700); \/\/ sponsored + seasonal ad\n return {exposures,interactions,highIntent,conversions,directSpend,direct,influenced,total,taxLocal,taxState,tax,taxBreak,recirc,partners,revAssist};\n}\nfunction seriesFor(L,k=1){\n const m=deriveMetrics(L,k); const sh=SEASON[L.season];\n const base=m.total\/sh.reduce((a,b)=>a+b,0);\n const order=[9,10,11,0,1,2,3,4,5,6,7,8]; \/\/ fiscal Oct \u2192 Sep\n return order.map(i=>base*sh[i]);\n}\nfunction rollup(k=1, locs=LOCS()){\n const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,revAssist:0,kiosks:0,\n partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n locs.forEach(L=>{const m=deriveMetrics(L,k);for(const key in acc){\n if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n else if(key==='kiosks'){acc.kiosks+=L.kiosks;}\n else if(m[key]!=null)acc[key]+=m[key];}});\n return acc;\n}\nfunction rollupSeries(k=1, locs=LOCS()){\n const t=new Array(12).fill(0);\n locs.forEach(L=>{const s=seriesFor(L,k);s.forEach((v,i)=>t[i]+=v);});\n return t;\n}\n\n\/* ---------- (network roll-up retained but unused in single-tenant) ---------- *\/\nconst NETWORK={ destinations:1, kiosks:NETWORK_KIOSKS, targetTotal:0, targetTax:0, targetActions:0 };\nfunction mergeRollups(list){\n const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,revAssist:0,kiosks:0,\n partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n list.forEach(m=>{for(const key in acc){\n if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n else if(m[key]!=null)acc[key]+=m[key];}});\n return acc;\n}\nfunction scaleRollup(m,f){const o=JSON.parse(JSON.stringify(m));for(const key in o){ if(key==='partners'||key==='taxBreak'){for(const s in o[key])o[key][s]*=f;} else o[key]*=f; }return o;}\nconst NET_IDS=['bryan'];\nfunction destRollup(id,k){return rollup(k, DESTINATIONS[id].locations);}\nfunction networkAgg(k=1){const parts=NET_IDS.map(id=>destRollup(id,k));const real=mergeRollups(parts);const net=scaleRollup(real,1);net.kiosks=real.kiosks;net.destinations=1;return {real,net,others:scaleRollup(real,0),scale:1,parts};}\nfunction networkSeries(k=1){return rollupSeries(k, LOCS());}\n\n\/* ==================================================================\n ENGAGEMENT DRILL-THROUGH \u2014 real TrueOmni modules (per the Scope doc)\n and Bryan-specific campaigns. Each item is split across the funnel\n and renormalized to the scope totals so it reconciles everywhere.\n================================================================== *\/\nconst MODULES=[\n {id:'map', name:'OMNI Maps', tag:'attractions', share:.15, dwell:80, intentRel:0.9, convRel:0.8},\n {id:'events', name:'Events Calendar', tag:'events', share:.14, dwell:86, intentRel:1.1, convRel:1.0},\n {id:'itin', name:'OMNI Itinerary', tag:'attractions', share:.12, dwell:150, intentRel:1.9, convRel:1.6},\n {id:'dine', name:'Dining & Restaurants', tag:'dining', share:.12, dwell:98, intentRel:1.3, convRel:1.2},\n {id:'wayfind',name:'OMNI Wayfinding', tag:'attractions', share:.11, dwell:70, intentRel:0.7, convRel:0.6},\n {id:'deals', name:'Deals & Passes', tag:'events', share:.10, dwell:120, intentRel:2.1, convRel:1.9},\n {id:'stay', name:'Lodging & Hotels', tag:'hotels', share:.08, dwell:110, intentRel:1.7, convRel:1.6},\n {id:'photo', name:'OMNI PhotoBooth', tag:'events', share:.06, dwell:130, intentRel:1.2, convRel:1.1},\n {id:'guest', name:'OMNI GuestBook (lead capture)', tag:'hotels', share:.05, dwell:44, intentRel:2.3, convRel:2.2},\n {id:'phone', name:'Mobile Handoff (Send to Phone)',tag:'hotels', share:.04, dwell:34, intentRel:2.4, convRel:2.3},\n {id:'lang', name:'Multi-language & ADA', tag:'attractions', share:.03, dwell:40, intentRel:0.5, convRel:0.4},\n];\nconst CAMP_TYPE={ 'Pass \/ loyalty':'#1C9CD8','Automation':'#1BAF7A','Partner co-op':'#EB6834','Group \/ MICE':'#14508C','Paid media':'#E87BA4','Content':'#008300','Itinerary \/ CRM':'#6B4FB0','Promotions':'#EDA100' };\nconst CAMPAIGNS=[\n {id:'sponsored', name:'Sponsored Placements (ad partners)', type:'Paid media', share:.18, intentRel:0.9, convRel:0.8, cpi:0.55},\n {id:'gameday', name:'Gameday Bryan (SEC home weekends)', type:'Content', share:.16, intentRel:1.2, convRel:1.1, cpi:0.70},\n {id:'firstfri', name:'First Friday Downtown', type:'Partner co-op', share:.14, intentRel:1.3, convRel:1.2, cpi:1.05},\n {id:'legends', name:'Legends Tournament Host Program', type:'Group \/ MICE', share:.13, intentRel:1.5, convRel:1.6, cpi:0.85},\n {id:'texasreds', name:'Texas Reds Festival', type:'Content', share:.11, intentRel:1.0, convRel:0.9, cpi:0.75},\n {id:'itinerary', name:'Plan Your Aggieland Trip', type:'Itinerary \/ CRM', share:.11, intentRel:1.8, convRel:1.6, cpi:1.40},\n {id:'culinary', name:'Bryan Culinary Trail', type:'Partner co-op', share:.09, intentRel:1.4, convRel:1.3, cpi:1.10},\n {id:'outdoors', name:'Lake Bryan & Outdoors Push', type:'Automation', share:.08, intentRel:1.3, convRel:1.4, cpi:0.60},\n];\nconst AB_TESTS=[\n {id:'t1', camp:'legends', name:'Tournament Host Program \u2014 hero creative', a:'Team photo', b:'Family weekend', split:.5, bLift:1.15, conf:0.95, status:'B winning'},\n {id:'t2', camp:'itinerary', name:'Plan Your Aggieland Trip \u2014 CTA copy', a:'\u201cBuild your trip\u201d', b:'\u201cGet my itinerary\u201d', split:.5, bLift:1.12, conf:0.93, status:'B winning'},\n {id:'t3', camp:'sponsored', name:'Sponsored placement \u2014 layout', a:'Carousel', b:'Full-card', split:.5, bLift:0.94, conf:0.88, status:'A winning'},\n {id:'t4', camp:'gameday', name:'Gameday Bryan \u2014 offer framing', a:'\u201cBeat the traffic\u201d', b:'\u201cStay the weekend\u201d', split:.5, bLift:1.09, conf:0.74, status:'No winner yet'},\n];\nfunction splitFunnel(m, items, segShares){\n const sSum=items.reduce((a,b)=>a+b.share,0);\n const rows=items.map(it=>{\n let w=it.share\/sSum;\n if(segShares && it.tag){ w*=Math.max(0.35, 1+0.7*((segShares[it.tag]||.25)-0.25)); }\n return {it, w};\n });\n const wSum=rows.reduce((a,b)=>a+b.w,0);\n rows.forEach(r=>r.w\/=wSum);\n const hiRaw=rows.map(r=>r.w*r.it.intentRel), hiS=hiRaw.reduce((a,b)=>a+b,0);\n const cvRaw=rows.map((r,i)=>hiRaw[i]*r.it.convRel), cvS=cvRaw.reduce((a,b)=>a+b,0);\n return rows.map((r,i)=>{\n const interactions=m.interactions*r.w;\n const highIntent=m.highIntent*hiRaw[i]\/hiS;\n const conversions=m.conversions*cvRaw[i]\/cvS;\n const exposures=m.exposures*r.w;\n const impact=m.total*cvRaw[i]\/cvS;\n const timeHrs=r.it.dwell? interactions*r.it.dwell\/3600 : null;\n const spend=r.it.cpi!=null? interactions*r.it.cpi : null;\n return {...r.it, exposures, interactions, highIntent, conversions, impact, timeHrs, spend,\n convRate:conversions\/interactions, roas:spend?impact\/spend:null, valPerK:impact\/(interactions\/1000)};\n });\n}\nfunction segSharesOf(m){const t=Object.values(m.partners).reduce((a,b)=>a+b,0)||1;const o={};for(const s in m.partners)o[s]=m.partners[s]\/t;return o;}\n<\/script>\n\n<!-- =================== FORMAT + CHART HELPERS =================== -->\n<script id=\"helpers\">\nconst $=(s,r=document)=>r.querySelector(s);\nconst NS='http:\/\/www.w3.org\/2000\/svg';\nfunction el(t,a={},kids=[]){const e=document.createElementNS(NS,t);for(const k in a)e.setAttribute(k,a[k]);(Array.isArray(kids)?kids:[kids]).forEach(c=>c!=null&&e.appendChild(typeof c==='string'?document.createTextNode(c):c));return e;}\nlet CUR='USD'; \/\/ single-currency destination \u2014 no toggle\nconst FX={USD:1}; \/\/ all figures stored and displayed in USD\nfunction curSym(){return '$';}\nfunction money(v){v=v*FX[CUR];const s=v<0?'-':'';v=Math.abs(v);const c=curSym();\n if(v>=1e9)return s+c+(v\/1e9).toFixed(v>=1e10?0:2).replace(\/\\.0+$\/,'')+'B';\n if(v>=1e6)return s+c+(v\/1e6).toFixed(v>=1e7?1:2).replace(\/\\.?0+$\/,'')+'M';\n if(v>=1e3)return s+c+(v\/1e3).toFixed(0)+'K';\n return s+c+Math.round(v);}\nfunction money2(v){return curSym()+Math.round(v*FX[CUR]).toLocaleString();}\nfunction num(v){if(v>=1e6)return (v\/1e6).toFixed(v>=1e7?1:2).replace(\/\\.?0+$\/,'')+'M';if(v>=1e3)return (v\/1e3).toFixed(v>=1e4?0:1).replace(\/\\.0$\/,'')+'K';return Math.round(v).toLocaleString();}\nfunction pct(v,d=0){return (v*100).toFixed(d)+'%';}\n\nconst TT=$('#tt');\nfunction showTT(html,e){TT.innerHTML=html;TT.style.opacity=1;moveTT(e);}\nfunction moveTT(e){const 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svg.appendChild(el('text',{x:cx,y:cy+14,'text-anchor':'middle','font-size':10.5,fill:'var(--muted)'},opt.label||'partner impact'));\n return svg;\n}\n\n\/* ---- stacked column: direct vs influenced by location ---- *\/\nfunction stackedCols(rows,opt={}){ \/\/ rows:[{label,direct,influenced,onClick}]\n const w=opt.w||620,h=opt.h||230,pl=42,pr=10,pt=12,pb=34;\n const iw=w-pl-pr,ih=h-pt-pb,n=rows.length;\n const max=Math.max(...rows.map(r=>r.direct+r.influenced))*1.14;\n const bw=Math.min(30,iw\/n*0.52),slot=iw\/n;\n const Y=v=>pt+ih*(1-v\/max);\n const svg=el('svg',{viewBox:`0 0 ${w} ${h}`,width:'100%'});\n for(let t=0;t<=4;t++){const val=max*t\/4,y=Y(val);svg.appendChild(el('line',{x1:pl,x2:w-pr,y1:y,y2:y,stroke:'var(--grid)','stroke-width':1}));svg.appendChild(el('text',{x:pl-8,y:y+3.5,'text-anchor':'end','font-size':10,fill:'var(--muted)'},money(val)));}\n rows.forEach((r,i)=>{\n const cx=pl+slot*i+slot\/2, x=cx-bw\/2;\n const hD=ih*r.direct\/max, hI=ih*r.influenced\/max;\n const 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svg;\n}\n<\/script>\n\n<!-- =================== AI NARRATIVE ENGINE =================== -->\n<script id=\"ai\">\n\/* Lightweight on-device narrative generator. Reads the derived model and writes\n the dollars-first, council-ready sentence a director takes into a budget meeting.\n (In production this is the TrueImpact AI summarizer over the live attribution feed.) *\/\nfunction aiOverview(k){\n const m=rollup(k), locs=LOCS();\n const best=[...locs].sort((a,b)=>deriveMetrics(b,k).total-deriveMetrics(a,k).total)[0];\n const rate=[...locs].sort((a,b)=>b.interactionRate-a.interactionRate)[0];\n const sg=signageMetrics(k,locs), at=adTotals(k,locs);\n return `Across <b>${m.kiosks} kiosks<\/b> and <b>${sg?sg.screens:0} digital signage screens<\/b> in <b>${locs.length} Bryan deployment zones<\/b>, TrueImpact projects <span class=\"em\">${money(m.total)}<\/span> in visitor-driven economic impact and <span class=\"em\">${money(m.tax)}<\/span> in estimated public tax this period \u2014 of which <b>${money(m.taxLocal)}<\/b> stays in Bryan. <b>${best.name}<\/b> leads on impact; <b>${rate.name}<\/b> engages the highest share of visitors at <b>${pct(rate.interactionRate)}<\/b>. That impact is the <b>attributed slice<\/b> of Bryan's $190.1M visitor economy, not the whole of it. The network also carries <span class=\"em\">${money(at.rev)}<\/span> a year in advertising potential across kiosks and screens. Modeled from Destination Bryan's published 4.9M annual visitors and TrueOmni platform benchmarks; at go-live every dollar is ledgered to a live kiosk event. An estimated <span class=\"em\">${money(m.recirc)}<\/span> re-circulates back through the local economy.`;\n}\nfunction aiTax(k){\n const m=rollup(k),b=m.taxBreak,locs=LOCS();\n const top=Object.entries(b).sort((x,y)=>y[1]-x[1])[0];\n const nm={hotelTOT:'City of Bryan hotel occupancy tax',salesTax:'local sales & use tax',rentalTax:'State of Texas hotel occupancy tax',stateTax:'State of Texas sales & use tax'}[top[0]];\n const hi=[...locs].sort((a,b)=>b.tax.tot-a.tax.tot)[0], lo=[...locs].sort((a,b)=>a.tax.tot-b.tax.tot)[0];\n const cmp = hi.tax.tot!==lo.tax.tot ? ` Because rates are set locally, the same visitor is worth more in <b>${hi.name} (${hi.tax.tot}% TOT)<\/b> than in <b>${lo.name} (${lo.tax.tot}%)<\/b>.` : '';\n return `Attributed visitor spending is projected to generate an estimated <span class=\"em\">${money(m.tax)}<\/span> in tax this period \u2014 <b>${money(m.taxLocal)}<\/b> that stays in Bryan (7% City hotel occupancy tax plus the 2% city and county share of sales & use), and <b>${money(m.taxState)}<\/b> to the State of Texas. The single largest line is <b>${nm}<\/b> at <span class=\"em\">${money(top[1])}<\/span>. The City HOT line is the one that matters most structurally: it is the revenue stream that funds Destination Bryan itself, so the network measurably contributes to its own budget. Re-spent through public budgets, that local capture drives an estimated <span class=\"em\">${money(m.recirc)}<\/span> of induced local activity \u2014 a soft benefit on top of the hard capture.`;\n}\nfunction aiLocation(L,k){\n const m=deriveMetrics(L,k),r=L.tax;\n return `<b>${L.name}<\/b> is projected to turn <b>${num(m.interactions)}<\/b> kiosk interactions into <span class=\"em\">${money(m.total)}<\/span> of economic impact and <span class=\"em\">${money(m.tax)}<\/span> of hotel occupancy and sales tax (City HOT ${r.tot}%, sales & use ${r.sales}%), of which <b>${money(m.taxLocal)}<\/b> stays in Bryan. ${L.note} Partners captured <b>${money(Object.values(m.partners).reduce((a,b)=>a+b,0))}<\/b>, led by ${SEG[Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0][0]].name.toLowerCase()}.${(L.screens||0)?` This zone also carries <b>${L.screens} digital signage screen${L.screens>1?'s':''}<\/b> \u2014 broadcast reach, reported separately from attributed spend.`:''}`;\n}\nfunction aiNetwork(k){\n const {net}=networkAgg(k);\n return `Across the full TrueOmni network \u2014 <b>${net.destinations} destinations<\/b> and <b>${num(net.kiosks)} kiosks<\/b> in North America and Japan \u2014 the platform attributed <span class=\"em\">${money(net.total)}<\/span> of visitor-driven economic impact and <span class=\"em\">${money(net.tax)}<\/span> in estimated public tax revenue this period. This is the first time the destination industry has an aggregate impact number built from <b>ledgered first-party behavioral data<\/b> rather than modeled surveys. Every destination below drills down to its own kiosks.`;\n}\nfunction aiEngagement(rows, mode, scopeName){\n const attn=[...rows].sort((a,b)=>b.interactions-a.interactions)[0];\n const val=[...rows].sort((a,b)=>b.impact-a.impact)[0];\n const invest= mode==='campaigns'\n ? [...rows].filter(r=>r.roas).sort((a,b)=>b.roas-a.roas)[0]\n : [...rows].sort((a,b)=>b.valPerK-a.valPerK)[0];\n const gap = attn.id!==val.id\n ? ` The gap is the story: <b>${attn.name}<\/b> draws the most attention, but <b>${val.name}<\/b> converts it into the most attributed dollars \u2014 so raw attention isn't the same as value.`\n : ` <b>${attn.name}<\/b> both draws the most attention and drives the most dollars.`;\n const investLine = mode==='campaigns'\n ? ` For spend, <b>${invest.name}<\/b> returns the best ROI at <span class=\"em\">${invest.roas.toFixed(1)}\u00d7<\/span> \u2014 invest here first.`\n : ` <b>${invest.name}<\/b> punches above its attention (${money(invest.valPerK)} attributed per 1K interactions) \u2014 the efficient place to feature and cross-promote.`;\n return `In <b>${scopeName}<\/b>, the ${mode==='campaigns'?'campaigns':'kiosk modules'} split the funnel from exposure to attributed conversion.${gap}${investLine} Rank by any funnel stage using the metric toggle; filter by market to see how the mix shifts location to location.`;\n}\nfunction aiPartner(k){\n const m=rollup(k),tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n const top=Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0];\n return `TrueImpact attributed <span class=\"em\">${money(tot)}<\/span> of visitor spending to partner businesses \u2014 hotels, restaurants, attractions and event venues \u2014 every dollar tied to a kiosk referral, QR scan, pass pull or partner-POS event. <b>${SEG[top[0]].name}<\/b> captured the most at <span class=\"em\">${money(top[1])}<\/span>. This is the number a partner sees in their own portal, and the reason ${'>'}30% upgrade to premium membership within 18 months.`;\n}\nfunction aiBanner(tag,html){\n return `<div class=\"ai-banner fade\"><div class=\"ai-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 3l1.9 4.6L18 9l-4.1 1.4L12 15l-1.9-4.6L6 9l4.1-1.4zM19 14l.9 2.2L22 17l-2.1.8L19 20l-.9-2.2L16 17l2.1-.8z\" fill=\"#fff\"\/><\/svg><\/div><div><span class=\"ai-tag\">${tag}<\/span><div class=\"ai-txt\">${html}<\/div><\/div><\/div>`;\n}\n<\/script>\n\n<!-- =================== APP \/ ROUTER \/ PAGES =================== -->\n<script id=\"app-logic\">\nlet PERIOD='t12';\nlet engMode='modules', engLoc='all', engMetric='interactions'; \/\/ engagement drill-through filters\nconst app=$('#app');\nfunction K(){return PERIODS[PERIOD].k;}\nfunction periodLabel(){return PERIODS[PERIOD].label;}\n\n\/* ---------- helpers to build DOM cards ---------- *\/\nfunction h(html){const t=document.createElement('template');t.innerHTML=html.trim();return t.content.firstChild;}\nfunction card(title,hint,bodyNodes,cls=''){\n const c=h(`<div class=\"card ${cls}\"><div class=\"card-h\"><div><h3>${title}${hint?` <span class=\"hint\">${hint}<\/span>`:''}<\/h3><\/div><\/div><\/div>`);\n (Array.isArray(bodyNodes)?bodyNodes:[bodyNodes]).forEach(n=>n&&c.appendChild(typeof n==='string'?h(n):n));\n return c;\n}\nfunction legend(items){const l=h('<div class=\"legend\"><\/div>');items.forEach(it=>l.appendChild(h(`<span class=\"li\"><span class=\"sw ${it.line?'line':''}\" style=\"background:${it.color}\"><\/span>${it.name}<\/span>`)));return l;}\nfunction shortName(n){return n.replace(' Lake','').replace(' Valley','').replace(' Bay','').replace('Fort ','Ft ').replace(' Springs','').replace('San Francisco','SF').replace('Los Angeles','LA').replace('Magnificent Mile','Mag Mile').replace('McCormick Place','McCormick').replace('Museum Campus','Museum').split(' (')[0];}\nfunction engShort(n){return n.replace(\/\\s*\\(.*\\)\/,'').replace('Interactive Map & Wayfinding','Map & Wayfinding').replace(' Placements','').replace('Local ','').replace('-Season Getaway','-Season').replace(' & Coupons','').replace(' Push','').replace(' Welcome','').replace(' & Restaurants','').replace(' to Do & Attractions',' to Do').replace(' Builder','').replace(' Calendar','').replace(' & Parking','');}\nfunction setDest(id){activeDest=id;engLoc='all';location.hash='#\/overview';render();}\nfunction engMiniCard(k){\n const sc=engScope(k); const rows=splitFunnel(sc.m, MODULES, sc.seg).sort((a,b)=>b.interactions-a.interactions).slice(0,5);\n const max=rows[0].interactions;\n const c=card('Module & campaign engagement','what draws attention \u2014 drill the funnel','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n rows.forEach(r=>{const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${SEG[r.tag].color}\"><\/span>${r.name}<\/div><\/div><div class=\"lr-val\">${num(r.interactions)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(r.impact)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(r.interactions\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/modules'));list.appendChild(row);});\n c.appendChild(list);\n const btns=h('<div style=\"display:flex;gap:8px;margin-top:12px\"><\/div>');\n btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/modules')\">Modules \u203a<\/button>`));\n btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/campaigns')\">Campaigns & A\/B tests \u203a<\/button>`));\n c.appendChild(btns);\n return c;\n}\n\n\/* ================= OVERVIEW ================= *\/\nfunction pageOverview(){\n const k=K(),m=rollup(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().kind} \u00b7 Executive Dashboard<\/div><h1>${ACT().name} \u2014 ${ACT().scope} Impact<\/h1><\/div><div class=\"meta\">Reporting period<br><b style=\"color:var(--text);font-size:14px\">${periodLabel()}<\/b><br>${m.kiosks} kiosks \u00b7 ${screensIn()} screens \u00b7 ${LOCS().length} zones<\/div><\/div>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>All zones<\/span><\/div>`));\n wrap.appendChild(destCtxCard()); wrap.lastChild.style.marginBottom='16px';\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Council-ready summary',aiOverview(k))));\n wrap.appendChild(rampCard(k)); wrap.lastChild.style.marginBottom='16px';\n\n \/\/ KPI band\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 18.4% vs prior period<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)} \u00b7 dollars-first, ledger-level<\/div><\/div>`));\n kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'\u25b2 16.1%',`Stays in Bryan ${money(m.taxLocal)} \u00b7 State of Texas ${money(m.taxState)}`,()=>go('#\/tax')));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'\u25b2 21.0%','Hotels \u00b7 dining \u00b7 attractions \u00b7 events',()=>go('#\/partners')));\n kpis.appendChild(kpiTile('Trackable visitor actions',num(m.interactions),'\u25b2 12.7%',`${num(m.conversions)} attributed conversions`));\n wrap.appendChild(kpis);\n\n \/\/ Map + location list\n const mapRow=h('<div class=\"grid row-map\" style=\"margin-bottom:16px\"><\/div>');\n mapRow.appendChild(card('Impact by kiosk location','click a market to drill in',[buildMap(k),legend([{name:'Bubble size = economic impact',color:'var(--azure)'}])],'pad0'+' '));\n const mapCard=mapRow.lastChild;mapCard.style.padding='18px';\n mapRow.appendChild(card('Zones ranked','by economic impact',[buildLocList(k)]));\n wrap.appendChild(mapRow);\n\n \/\/ Funnel + Direct\/influenced by location\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r2.appendChild(card('The visitor funnel',ACT().scope.toLowerCase(),[buildFunnel(m),h('<div class=\"note\">Exposure \u2192 interaction \u2192 high-intent action \u2192 attributed conversion. Rates are TrueOmni platform benchmarks; volumes are ledgered kiosk events.<\/div>')]));\n const dcols=stackedCols(LOCS().map(L=>{const mm=deriveMetrics(L,k);return{label:shortName(L.name),direct:mm.direct,influenced:mm.influenced,onClick:()=>go('#\/location\/'+L.id)};}));\n r2.appendChild(card('Direct vs influenced impact','by market \u00b7 click to drill',[dcols,legend([{name:'Direct (attributed spend)',color:'var(--s-direct)'},{name:'Influenced (supply-chain + wage tail)',color:'var(--s-influenced)'}])]));\n wrap.appendChild(r2);\n\n \/\/ Partner mix + tax preview\n const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r3.appendChild(buildPartnerCard(m,k));\n r3.appendChild(buildTaxPreview(m,k));\n wrap.appendChild(r3);\n\n \/\/ Engagement entry\n wrap.appendChild(engMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Media Network entry\n wrap.appendChild(mediaMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Trend\n const trend=card('Economic impact trend','monthly \u00b7 '+periodLabel(),[areaChart(rollupSeries(k),MONTHS,{h:220}),h(`<div class=\"note\">Set against Destination Bryan's published <b style=\"color:var(--text)\">4.9M annual visitors<\/b>, this 10-kiosk network is modeled to capture roughly <b style=\"color:var(--text)\">1.16M encounters a year<\/b> \u2014 about 24% of that base, concentrated in the highest-traffic zones. Seasonality follows the Texas A&M calendar: an outsized Sep\u2013Nov SEC football peak, an August move-in surge, spring baseball and graduation bumps, and a summer trough carried by Legends Event Center tournaments. Charted on the City of Bryan fiscal year (Oct\u2013Sep). Shoulder-season automation \u2014 pushing summer and January demand \u2014 is the program's largest untapped lever.<\/div>`)]);\n wrap.appendChild(trend);\n return wrap;\n}\n\/* Verified destination context \u2014 shown before any modeled figure so the\n attributed slice is always read against the whole visitor economy. *\/\nfunction destCtxCard(){\n const c=card('Destination context \u00b7 Bryan\\'s visitor economy','published Destination Bryan figures \u2014 verified, not modeled','',' ');\n const row=h('<div class=\"stat-inline\" style=\"margin-top:2px\"><\/div>');\n DEST_CTX.forEach(x=>row.appendChild(h(`<div class=\"si\"><b>${x.v}<\/b><span>${x.l}<\/span><\/div>`)));\n c.appendChild(row);\n c.appendChild(h('<div class=\"note\">Bryan hosts <b style=\"color:var(--text)\">53 visitors per resident<\/b> at an average of <b style=\"color:var(--text)\">$38.80<\/b> spent each. The city has <b style=\"color:var(--text)\">1,600+ hotel rooms<\/b> (6,000+ across Bryan\/College Station), running <b style=\"color:var(--text)\">70.2% occupancy<\/b> on <b style=\"color:var(--text)\">$4.5M<\/b> of hotel revenue in May 2025. Everything below is the measurable <b style=\"color:var(--text)\">slice of this economy<\/b> that a TrueOmni network can attribute to a specific visitor action \u2014 never the whole of it.<\/div>'));\n return c;\n}\nfunction rampCard(k){\n const c=card('Deployment ramp \u00b7 6 \u2192 9 \u2192 10 kiosks','projected run-rate as zones come online (90\u2013120 day rollout, 5 signage screens in parallel)','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n let prevK=0, prevS=0;\n PHASES.forEach(ph=>{\n const locs=LOCS().filter(L=>ph.ids.includes(L.id));\n const m=rollup(k,locs); const sc=screensIn(locs);\n const add=m.kiosks-prevK; prevK=m.kiosks;\n const addS=sc-prevS; prevS=sc;\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${m.kiosks} kiosks live${add?` (+${add})`:''} \u00b7 ${sc} screens${addS?` (+${addS})`:''}<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax \u00b7 ${money(m.taxLocal)} stays in Bryan<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(m.kiosks\/NETWORK_KIOSKS*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n list.appendChild(row);\n });\n c.appendChild(list);\n c.appendChild(h('<div class=\"note\">Cumulative annualized run-rate at each phase. Phase 1 launches Historic Downtown Bryan and Legends Event Center \u2014 the two zones with the clearest attribution story (pedestrian intent downtown, captive multi-day tournament families at Legends). The hotel corridor and Aggieland Gateway follow, then Lake Bryan. Figures scale with units online; this is not a forecast of new demand.<\/div>'));\n return c;\n}\nfunction kpiTile(label,val,delta,foot,onClick){\n const c=h(`<div class=\"card kpi\"${onClick?' style=\"cursor:pointer\"':''}><div class=\"k-label\">${label}<\/div><div class=\"k-val\">${val}<\/div>${delta&&delta.trim()?`<div class=\"k-delta up\">\u25b2 ${delta.replace('\u25b2','').trim()}<\/div>`:''}<div class=\"k-foot\">${foot}<\/div><\/div>`);\n if(onClick)c.addEventListener('click',onClick);\n return c;\n}\n\n\/* ---- Destination map (pixel-scale viewBox so marks\/labels stay true size).\n Reads the active destination's outline + each location's x,y. Works for any tenant. ---- *\/\nfunction buildMap(k){\n const D=ACT(), locs=LOCS();\n const svg=el('svg',{viewBox:'0 0 480 620',role:'img','aria-label':D.region+' kiosk map'});\n if(D.lake) svg.appendChild(el('path',{d:D.lake,fill:'var(--s-hotels)','fill-opacity':.12,stroke:'none'}));\n svg.appendChild(el('path',{d:D.outline,class:'ca-outline'}));\n if(D.lakeLabel) svg.appendChild(el('text',{x:D.lakeLabel.x,y:D.lakeLabel.y,'text-anchor':'middle','font-size':12,'font-style':'italic',fill:'var(--muted)',stroke:'none'},D.lakeLabel.t));\n const max=Math.max(...locs.map(L=>deriveMetrics(L,k).total));\n locs.forEach(L=>{\n const mm=deriveMetrics(L,k);const rr=9+18*Math.sqrt(mm.total\/max);\n const px=L.x,py=L.y;\n const g=el('g',{class:'mk'+(state.loc===L.id?' active':''),transform:`translate(${px},${py})`});\n g.appendChild(el('circle',{class:'ring',r:rr+5}));\n g.appendChild(el('circle',{class:'pin',r:rr,fill:'var(--azure)','fill-opacity':.85}));\n g.appendChild(el('circle',{class:'hit',r:Math.max(rr+7,16)}));\n if(rr>16)g.appendChild(el('text',{y:4,'text-anchor':'middle','font-size':11,fill:'#fff',stroke:'none'},money(mm.total)));\n g.appendChild(el('text',{y:rr+15,'text-anchor':'middle','font-size':11.5,'font-weight':700},L.name));\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${L.name}<\/div><div class=\"tt-r\">Impact <b>${money(mm.total)}<\/b><\/div><div class=\"tt-r\">Tax <b>${money(mm.tax)}<\/b><\/div><div class=\"tt-r\">Interaction <b>${pct(L.interactionRate)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);\n g.addEventListener('click',()=>go('#\/location\/'+L.id));\n svg.appendChild(g);\n });\n const box=h('<div class=\"mapwrap\"><\/div>');box.appendChild(svg);return box;\n}\nfunction buildLocList(k){\n const rows=[...LOCS()].map(L=>({L,m:deriveMetrics(L,k)})).sort((a,b)=>b.m.total-a.m.total);\n const max=rows[0].m.total;\n const box=h('<div class=\"loclist\"><\/div>');\n rows.forEach(({L,m})=>{\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${L.name} ${L.badge?`<span class=\"pill tag-hi\">${L.badge}<\/span>`:''}<\/div><div class=\"lr-sub\">${L.sites} \u00b7 ${L.kiosks} kiosks<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(m.total\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/location\/'+L.id));\n box.appendChild(row);\n });\n return box;\n}\nfunction buildFunnel(m){\n const stages=[\n {n:'Kiosk exposures',v:m.exposures,rate:''},\n {n:'Interactions',v:m.interactions,rate:'of exposed'},\n {n:'High-intent actions',v:m.highIntent,rate:pct(FUNNEL.highIntent)+' of interactions'},\n {n:'Attributed conversions',v:m.conversions,rate:pct(FUNNEL.conversion)+' of high-intent'},\n ];\n const max=stages[0].v;const cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n const box=h('<div class=\"funnel\"><\/div>');\n stages.forEach((s,i)=>{\n const w=26+40*(s.v\/max);\n const st=h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${w}%;background:${cols[i]}\">${s.n}<\/div><div class=\"fmeta\"><b>${num(s.v)}<\/b> <span class=\"frate\">${s.rate}<\/span><\/div><\/div>`);\n box.appendChild(st);\n });\n return box;\n}\nfunction buildPartnerCard(m,k){\n const parts=Object.entries(m.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color,onClick:()=>go('#\/partners')}));\n const c=card('Partner economic impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n const inner=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n inner.appendChild(donut(parts));\n const list=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n parts.sort((a,b)=>b.v-a.v).forEach(p=>{\n const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/partners'));list.appendChild(row);\n });\n inner.appendChild(list);\n c.appendChild(inner);\n c.appendChild(h('<div class=\"note\">This is the figure a partner sees in their own portal \u2014 every dollar tied to a kiosk referral, QR scan, pass pull, or partner-POS event. <span class=\"toggle-tbl\" onclick=\"go(\\'#\/partners\\')\">Open partner detail \u203a<\/span><\/div>'));\n return c;\n}\nfunction buildTaxPreview(m,k){\n const b=m.taxBreak;\n const parts=[\n {v:b.hotelTOT,name:'City HOT (7%)',color:'var(--s-local)'},\n {v:b.salesTax,name:'Local sales & use (2%)',color:'#33abe0'},\n {v:b.rentalTax,name:'State HOT (6%)',color:'#8fa0ae'},\n {v:b.stateTax,name:'State sales & use (6.25%)',color:'var(--s-state)'},\n ];\n const c=card('Estimated tax revenue','Texas rates \u00b7 blue = stays in Bryan \u00b7 click to drill','',' ');\n const rows=parts.map(p=>({label:p.name,parts:[{v:p.v,color:p.color,name:p.name}],total:p.v,onClick:()=>go('#\/tax')}));\n c.appendChild(rankedStacked(rows,{pl:130,w:560}));\n c.appendChild(h(`<div class=\"gauge-track\"><i style=\"width:${(m.recirc\/(m.recirc+m.tax)*100).toFixed(0)}%\"><\/i><\/div>`));\n c.appendChild(h(`<div class=\"note\"><b style=\"color:var(--text)\">${money(m.recirc)}<\/b> soft benefit \u2014 estimated local re-circulation of these public tax dollars through community budgets & payroll. Bryan's own published figure for this effect is <b style=\"color:var(--text)\">$5,600<\/b> in annual tax savings per household. <span class=\"toggle-tbl\" onclick=\"go('#\/tax')\">Full tax breakdown \u203a<\/span><\/div>`));\n return c;\n}\n\n\/* ================= LOCATION DETAIL ================= *\/\nfunction pageLocation(id){\n const L=findLoc(id);if(!L)return pageOverview();\n const k=K(),m=deriveMetrics(L,k),r=L.tax;\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> All ${ACT().region} markets<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>${L.name}<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Kiosk market${L.badge?` \u00b7 <span style=\"color:var(--good)\">${L.badge}<\/span>`:''}<\/div><h1>${L.name}<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">${L.sites} \u00b7 ${L.kiosks} kiosks${(L.screens||0)?` \u00b7 ${L.screens} signage screen${L.screens>1?'s':''}`:''} \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Tax rates<br><b style=\"color:var(--text);font-size:13px\">City HOT ${r.tot}% \u00b7 Sales & use ${r.sales}%<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Market read',aiLocation(L,k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)}<\/div><\/div>`));\n kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'',`Stays in Bryan ${money(m.taxLocal)} \u00b7 State of Texas ${money(m.taxState)}`,()=>go('#\/tax')));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'','across 4 segments',()=>go('#\/partners')));\n kpis.appendChild(kpiTile('Interaction rate',pct(L.interactionRate),'',`${num(m.interactions)} interactions`));\n wrap.appendChild(kpis);\n\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r2.appendChild(card('Visitor funnel','this market',[buildFunnel(m)]));\n r2.appendChild(buildLocTaxCard(m,L));\n wrap.appendChild(r2);\n\n const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const parts=Object.entries(m.partners).map(([pid,v])=>({v,name:SEG[pid].name,color:SEG[pid].color}));\n const pc=card('Partner impact \u2014 '+L.name,'who captured the visitor dollar','',' ');\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n pin.appendChild(donut(parts));\n const pl=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n parts.sort((a,b)=>b.v-a.v).forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n pin.appendChild(pl);pc.appendChild(pin);r3.appendChild(pc);\n r3.appendChild(card('Monthly impact','seasonality',[areaChart(seriesFor(L,k),MONTHS,{h:210})]));\n wrap.appendChild(r3);\n\n \/\/ sample named partners\n wrap.appendChild(buildSamplePartners(L,m));\n return wrap;\n}\nfunction buildLocTaxCard(m,L){\n const b=m.taxBreak,r=L.tax;\n const rows=[\n {label:`City of Bryan HOT (${r.tot}%)`,parts:[{v:b.hotelTOT,color:'var(--s-local)',name:'City of Bryan hotel occupancy tax'}],total:b.hotelTOT},\n {label:`Local sales & use (${SALES_LOCAL}%)`,parts:[{v:b.salesTax,color:'#33abe0',name:'City 1.5% + Brazos County 0.5%'}],total:b.salesTax},\n {label:`State of Texas HOT (${r.rental}%)`,parts:[{v:b.rentalTax,color:'#8fa0ae',name:'State of Texas hotel occupancy tax'}],total:b.rentalTax},\n {label:`State sales & use (${SALES_STATE}%)`,parts:[{v:b.stateTax,color:'var(--s-state)',name:'State of Texas sales & use tax'}],total:b.stateTax},\n ];\n const c=card('Estimated tax revenue','locality-based','',' ');\n c.appendChild(rankedStacked(rows,{pl:150,w:560}));\n c.appendChild(h(`<div class=\"note\">Rates are set by this jurisdiction \u2014 which is why a visitor here is worth a different tax yield than in any other market. <b style=\"color:var(--text)\">${money(m.recirc)}<\/b> estimated re-circulation (soft benefit).<\/div>`));\n return c;\n}\nfunction buildSamplePartners(L,m){\n const SAMPLES={\n la:['JW Marriott L.A. LIVE','Grand Central Market','Griffith Observatory','Crypto.com Arena'],\n sf:['Hotel Nikko','Ferry Building Marketplace','Alcatraz Cruises','Moscone Center'],\n sd:['Hotel del Coronado','Little Italy Food Hall','San Diego Zoo','Petco Park'],\n ana:['Anaheim Marriott','Downtown Disney Dining','Disneyland Resort','Angel Stadium'],\n bb:['The Lodge at Big Bear','Peppercorn Grille','Big Bear Mountain Resort','Village Events'],\n napa:['Carneros Resort','The French Laundry','Castello di Amorosa','Oxbow Public Market'],\n ps:['Parker Palm Springs','Workshop Kitchen','Palm Springs Tram','Coachella \/ Stagecoach'],\n sac:['Citizen Hotel','Old Sacramento Waterfront','California State Railroad Museum','Golden 1 Center'],\n ord:['Hilton O\u2019Hare','Tortas Frontera','Terminal 5 Retail','United Club'],\n mag:['The Peninsula Chicago','Purple Pig','360 CHICAGO','Water Tower Place'],\n navy:['Sable at Navy Pier','Giordano\u2019s','Centennial Wheel','Navy Pier Events'],\n mcc:['Marriott Marquis Chicago','Wintrust Cafe','Field Museum','McCormick Expo Halls'],\n loop:['JW Marriott Chicago','The Berghoff','Skydeck Willis Tower','Chicago Theatre'],\n mus:['Hilton Museum Campus','Shedd Cafe','Shedd Aquarium','Adler After Dark'],\n wrig:['Hotel Zachary','Gallagher Way Dining','Wrigley Field Tours','Cubs Home Games'],\n orl:['Hilton Bonnet Creek','Disney Springs Dining','Universal Orlando','OCCC Events'],\n mia:['Fontainebleau Miami','Joe\u2019s Stone Crab','Vizcaya Museum','Ultra \/ Art Basel'],\n tpa:['Tampa Marriott Water St','Columbia Restaurant','Busch Gardens','Amalie Arena'],\n ftl:['W Fort Lauderdale','Casa Sensei','Riverwalk Cruises','Broward Convention'],\n jax:['Marriott Downtown JAX','Cowford Chophouse','MOSH Museum','VyStar Arena'],\n nap:['Ritz-Carlton Naples','Campiello','Naples Botanical Garden','5th Ave Events'],\n key:['Casa Marina Resort','Blue Heaven','Mallory Square Sunset','Fantasy Fest'],\n };\n const names=SAMPLES[L.id]||['Hotel','Restaurant','Attraction','Venue'];\n const segIds=['hotels','dining','attractions','events'];\n const c=card('Sample attributed partners','illustrative \u2014 top referral recipients','',' ');\n const tbl=h('<table><thead><tr><th>Partner<\/th><th>Segment<\/th><th>Attributed spend<\/th><th>Referrals<\/th><th>Trend<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n const tb=tbl.querySelector('tbody');\n segIds.forEach((sid,i)=>{\n const v=m.partners[sid]*(0.34-i*0.03);\n const refs=Math.round(m.highIntent*L.mix[sid]*0.4);\n tb.appendChild(h(`<tr><td><b>${names[i]}<\/b><\/td><td><span class=\"pill tag-mid\">${SEG[sid].name}<\/span><\/td><td class=\"tnum\">${money2(v)}<\/td><td class=\"tnum\">${refs.toLocaleString()}<\/td><td><span class=\"pill tag-hi\">\u25b2 ${(8+i*3)}%<\/span><\/td><\/tr>`));\n });\n c.appendChild(tbl);\n return c;\n}\n\n\/* ================= PARTNER DETAIL ================= *\/\nfunction pagePartners(){\n const k=K(),m=rollup(k);const tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Partner economic impact<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Partner economic impact<\/div><h1>What the visitor dollar did for partners<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(tot)}<\/b> attributed<\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Partner read',aiPartner(k))));\n\n \/\/ segment cards\n const icons={hotels:'M3 21V9l9-6 9 6v12M9 21v-6h6v6',dining:'M6 3v7m0 0a3 3 0 006 0V3M6 10v11M18 3c-2 0-3 2-3 5s1 4 3 4v9',attractions:'M3 21l9-18 9 18M8 21v-5h8v5',events:'M3 8h18M3 8l2-4h14l2 4M5 8v12h14V8'};\n const cards=h('<div class=\"seg-cards\" style=\"margin-bottom:16px\"><\/div>');\n Object.entries(m.partners).sort((a,b)=>b[1]-a[1]).forEach(([id,v])=>{\n const c=h(`<div class=\"seg-card\"><div class=\"sc-top\"><span class=\"sc-ic\" style=\"background:${SEG[id].color}\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"${icons[id]}\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>${SEG[id].name}<\/div><div class=\"sc-val\">${money(v)}<\/div><div class=\"sc-sub\">${pct(v\/tot,0)} of partner impact<\/div><div class=\"sc-count\"><span>Est. partners<\/span><span>${Math.round(400*SEG_SHARE(id))}<\/span><\/div><\/div>`);\n cards.appendChild(c);\n });\n wrap.appendChild(cards);\n\n \/\/ impact by segment across locations (stacked ranked)\n const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k);const p=mm.partners;const t=Object.values(p).reduce((a,b)=>a+b,0);\n return {label:L.name,total:t,onClick:()=>go('#\/location\/'+L.id),parts:['hotels','dining','attractions','events'].map(s=>({v:p[s],color:SEG[s].color,name:SEG[s].name}))};\n }).sort((a,b)=>b.total-a.total);\n const c1=card('Partner impact by market','stacked by segment \u00b7 click a bar to open the market','',' ');\n c1.appendChild(rankedStacked(rows,{pl:120,w:660}));\n c1.appendChild(legend(Object.keys(SEG).map(id=>({name:SEG[id].name,color:SEG[id].color}))));\n wrap.appendChild(c1);\n\n \/\/ why it matters\n wrap.appendChild(card('Why partners upgrade','the portal effect',[h(`<div class=\"stat-inline\" style=\"margin-top:6px\"><div class=\"si\"><b>+15\u201330%<\/b><span>itinerary inclusion lift<\/span><\/div><div class=\"si\"><b>+20\u201340%<\/b><span>listing exposure<\/span><\/div><div class=\"si\"><b>+10\u201325%<\/b><span>pass participation<\/span><\/div><div class=\"si\"><b>>30%<\/b><span>upgrade to premium in 18 mo<\/span><\/div><\/div>`),h('<div class=\"note\">The Partner ROI view is the single most-requested feature in the 2026 customer survey. When a restaurant or hotel sees its own attributed dollars, flat-dues membership becomes performance-aligned membership.<\/div>')]));\n return wrap;\n}\nfunction SEG_SHARE(id){return {hotels:.34,dining:.30,attractions:.22,events:.14}[id];}\n\n\/* ================= TAX DETAIL ================= *\/\nfunction pageTax(){\n const k=K(),m=rollup(k),b=m.taxBreak;\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Estimated tax revenue<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Public revenue impact<\/div><h1>Estimated tax revenue by zone<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(m.tax)}<\/b> total est.<\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Tax read',aiTax(k))));\n\n \/\/ KPI tiles by tax type\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total estimated tax revenue<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.tax).replace(curSym(),'')}<\/div><div class=\"k-foot\">Stays in Bryan ${money(m.taxLocal)} + State of Texas ${money(m.taxState)}<\/div><\/div>`));\n kpis.appendChild(kpiTile('City of Bryan HOT',money(b.hotelTOT),'','7% on room revenue \u2014 funds the destination'));\n kpis.appendChild(kpiTile('Local sales & use',money(b.salesTax),'','city 1.5% + Brazos County 0.5%'));\n kpis.appendChild(kpiTile('State of Texas',money(m.taxState),'','6% state HOT + 6.25% sales & use'));\n wrap.appendChild(kpis);\n\n \/\/ stacked tax by location (local components + state)\n const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k),bb=mm.taxBreak;\n return {label:L.name,total:mm.tax,onClick:()=>go('#\/location\/'+L.id),parts:[\n {v:bb.hotelTOT,color:'var(--s-local)',name:'City HOT (7%)'},\n {v:bb.salesTax,color:'#33abe0',name:'Local sales & use (2%)'},\n {v:bb.rentalTax,color:'#8fa0ae',name:'State HOT (6%)'},\n {v:bb.stateTax,color:'var(--s-state)',name:'State sales & use (6.25%)'},\n ]};}).sort((a,b)=>b.total-a.total);\n const c1=card('Estimated tax revenue by zone','City HOT & local sales (stays in Bryan) vs. State of Texas \u00b7 click a bar to drill','',' ');\n c1.appendChild(rankedStacked(rows,{pl:120,w:680}));\n c1.appendChild(legend([{name:'City HOT (7%)',color:'var(--s-local)'},{name:'Local sales & use (2%)',color:'#33abe0'},{name:'State HOT (6%)',color:'#8fa0ae'},{name:'State sales & use (6.25%)',color:'var(--s-state)'}]));\n wrap.appendChild(c1);\n\n \/\/ recirculation soft benefit\n const recircCard=card('Recirculation \u2014 the soft benefit','induced community activity from public tax dollars','',' ');\n recircCard.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(m.tax)}<\/b><span>hard tax captured<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${money(m.recirc)}<\/b><span>est. local re-circulation<\/span><\/div><div class=\"si\"><b>${money(m.tax+m.recirc)}<\/b><span>combined public benefit<\/span><\/div><\/div>`));\n recircCard.appendChild(h(`<div class=\"gauge-track\" style=\"margin-top:14px\"><i style=\"width:${(m.recirc\/(m.tax+m.recirc)*100).toFixed(0)}%\"><\/i><\/div>`));\n recircCard.appendChild(h('<div class=\"note\">Public revenue does not leave the community \u2014 it funds payroll, services, and local procurement that are re-spent through the regional economy. Modeled conservatively at 0.9\u00d7 of captured tax (induced\/soft). This is the mechanism behind Destination Bryan\\'s published <b style=\"color:var(--text)\">$5,600<\/b> in annual tax savings per Bryan household: visitors pay for services residents would otherwise fund themselves.<\/div>'));\n wrap.appendChild(recircCard);\n\n \/\/ full data table\n const c2=card('Full tax detail','auditable line items \u00b7 '+periodLabel(),'',' ');\n const tbl=h('<table><thead><tr><th>Zone<\/th><th>City HOT %<\/th><th>City HOT<\/th><th>Local sales & use<\/th><th>State HOT<\/th><th>State sales & use<\/th><th>Total tax<\/th><th>Recirc (soft)<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n const tb=tbl.querySelector('tbody');\n rows.forEach(r=>{const L=LOCS().find(x=>x.name===r.label);const mm=deriveMetrics(L,k),bb=mm.taxBreak,rt=L.tax;\n const tr=h(`<tr><td><b>${L.name}<\/b><\/td><td class=\"tnum\">${rt.tot}%<\/td><td class=\"tnum\">${money2(bb.hotelTOT)}<\/td><td class=\"tnum\">${money2(bb.salesTax)}<\/td><td class=\"tnum\">${money2(bb.rentalTax)}<\/td><td class=\"tnum\">${money2(bb.stateTax)}<\/td><td class=\"tnum\"><b>${money2(mm.tax)}<\/b><\/td><td class=\"tnum\" style=\"color:var(--good)\">${money2(mm.recirc)}<\/td><\/tr>`);\n tr.addEventListener('click',()=>go('#\/location\/'+L.id));tb.appendChild(tr);\n });\n c2.appendChild(tbl);\n wrap.appendChild(c2);\n return wrap;\n}\n\n\/* ================= NETWORK ROLL-UP (all destinations) ================= *\/\nfunction pageNetwork(){\n const k=K(),{net,parts}=networkAgg(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">TrueOmni Network \u00b7 All destinations<\/div><h1>Total economic impact \u2014 every kiosk, every destination<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text);font-size:14px\">${net.destinations} destinations \u00b7 ${num(net.kiosks)} kiosks<\/b><\/div><\/div>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>TrueOmni Network<\/span><span class=\"sep\">\u203a<\/span><span>All destinations<\/span><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Network roll-up',aiNetwork(k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Network economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(net.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 22.6% YoY<\/div><div class=\"k-foot\">Direct ${money(net.direct)} + Influenced ${money(net.influenced)} \u00b7 ${net.destinations} destinations, ledger-level<\/div><\/div>`));\n kpis.appendChild(kpiTile('Public tax revenue',money(net.tax),'\u25b2 19.4%',`Stays in Bryan ${money(net.taxLocal)} \u00b7 State of Texas ${money(net.taxState)}`));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(net.partners).reduce((a,b)=>a+b,0)),'\u25b2 24.1%','across all destinations'));\n kpis.appendChild(kpiTile('Trackable visitor actions',num(net.interactions),'\u25b2 15.2%',`${num(net.conversions)} attributed conversions`));\n wrap.appendChild(kpis);\n\n \/\/ destinations ranked (real 3 + modeled long-tail)\n const destRows=NET_IDS.map((id,i)=>({id,name:DESTINATIONS[id].name,region:DESTINATIONS[id].region,kind:DESTINATIONS[id].kind,m:parts[i]}))\n .sort((a,b)=>b.m.total-a.m.total);\n const maxD=destRows[0].m.total;\n const dl=h('<div class=\"loclist\"><\/div>');\n destRows.forEach(d=>{\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${d.name}<\/div><div class=\"lr-sub\">${d.kind} \u00b7 ${d.m.kiosks} kiosks \u00b7 ${d.region}<\/div><\/div><div class=\"lr-val\">${money(d.m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(d.m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(d.m.total\/maxD*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>setDest(d.id));dl.appendChild(row);\n });\n const realTot=parts.reduce((a,b)=>a+b.total,0), othersTot=net.total-realTot, othersTax=net.tax-parts.reduce((a,b)=>a+b.tax,0), othersK=net.kiosks-parts.reduce((a,b)=>a+b.kiosks,0);\n dl.appendChild(h(`<div class=\"locrow\" style=\"opacity:.85;cursor:default\"><div><div class=\"lr-name\">Other ${net.destinations-3} destinations<\/div><div class=\"lr-sub\">North America + Japan \u00b7 ~${num(othersK)} kiosks \u00b7 modeled long-tail<\/div><\/div><div class=\"lr-val\">${money(othersTot)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(othersTax)} tax<\/div><\/div><span class=\"chev\" style=\"opacity:0\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(othersTot\/maxD*100).toFixed(0)}%;background:linear-gradient(90deg,#8b96a5,#5B6675)\"><\/i><\/div><\/div>`));\n\n const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r1.appendChild(card('Destinations ranked','click a live destination to drill into its kiosks',[dl,h('<div class=\"note\">California, Chicago and Florida are live TrueImpact tenants shown from their own kiosk data. The long-tail bucket models the remaining network to the published footprint.<\/div>')]));\n \/\/ network partner mix\n const parts2=Object.entries(net.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color}));\n const pc=card('Network partner impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n pin.appendChild(donut(parts2));\n const plist=h('<div style=\"flex:1;min-width:190px\"><\/div>');\n parts2.sort((a,b)=>b.v-a.v).forEach(p=>plist.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n pin.appendChild(plist);pc.appendChild(pin);\n r1.appendChild(pc);\n wrap.appendChild(r1);\n\n \/\/ engagement entry (network scope)\n wrap.appendChild(engMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ network trend\n wrap.appendChild(card('Network economic impact trend','monthly \u00b7 all destinations',[areaChart(networkSeries(k),MONTHS,{h:220}),h('<div class=\"note\">The category\\'s first aggregate impact curve built from first-party behavioral data across the network. Each destination re-circulates public tax dollars into its own community \u2014 an estimated '+money(net.recirc)+' network-wide (soft benefit).<\/div>')]));\n return wrap;\n}\n\n\/* ================= ENGAGEMENT DRILL-THROUGH ================= *\/\nfunction engScope(k){\n if(activeDest==='network'){const m=networkAgg(k).net;return {m,name:'the TrueOmni Network',seg:segSharesOf(m),locs:[]};}\n if(engLoc!=='all'){const L=findLoc(engLoc);if(L){const m=deriveMetrics(L,k);return {m,name:L.name,seg:segSharesOf(m),locs:LOCS()};}}\n const m=rollup(k);return {m,name:ACT().region,seg:segSharesOf(m),locs:LOCS()};\n}\nfunction engMetrics(mode){\n const base={\n interactions:{label:'Attention', get:r=>r.interactions, fmt:num, tfmt:v=>num(v)+' sessions'},\n highIntent: {label:'High-intent', get:r=>r.highIntent, fmt:num, tfmt:v=>num(v)+' actions'},\n conversions: {label:'Conversions', get:r=>r.conversions, fmt:num, tfmt:v=>num(v)+' conv.'},\n impact: {label:'Attributed $', get:r=>r.impact, fmt:money, tfmt:money2},\n };\n if(mode==='modules') base.time={label:'Time spent',get:r=>r.timeHrs,fmt:v=>num(v)+' h',tfmt:v=>num(v)+' hours'};\n else base.roas={label:'ROI (ROAS)',get:r=>r.roas,fmt:v=>v.toFixed(1)+'\u00d7',tfmt:v=>v.toFixed(2)+'\u00d7 return'};\n return base;\n}\nfunction setEng(key,val){ if(key==='mode'){engMode=val;engMetric='interactions';} else if(key==='loc'){engLoc=val;} else {engMetric=val;}\n location.hash = '#\/'+(engMode==='modules'?'modules':'campaigns'); render(); }\nfunction pageEngagement(){\n const k=K(), sc=engScope(k);\n const items = engMode==='modules'?MODULES:CAMPAIGNS;\n const rows = splitFunnel(sc.m, items, sc.seg);\n const M = engMetrics(engMode);\n if(!M[engMetric]) engMetric='interactions';\n const met=M[engMetric];\n rows.sort((a,b)=>(met.get(b)||0)-(met.get(a)||0));\n const colorOf=r=> engMode==='modules'?SEG[r.tag].color:CAMP_TYPE[r.type];\n\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${activeDest==='network'?'Network':ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${activeDest==='network'?'TrueOmni Network':ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Engagement drill-through<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Marketing \u00b7 Engagement drill-through<\/div><h1>What draws attention \u2014 and what to invest in<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${sc.name}<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Investment read',aiEngagement(rows,engMode,sc.name))));\n\n \/\/ filters\n const f=h('<div class=\"filters\"><\/div>');\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Dimension<\/span><div class=\"fseg\">\n <button class=\"${engMode==='modules'?'on':''}\" onclick=\"setEng('mode','modules')\">Modules<\/button>\n <button class=\"${engMode==='campaigns'?'on':''}\" onclick=\"setEng('mode','campaigns')\">Campaigns<\/button><\/div><\/div>`));\n if(sc.locs.length){\n const opts=['<option value=\"all\"'+(engLoc==='all'?' selected':'')+'>All markets<\/option>']\n .concat(sc.locs.map(L=>`<option value=\"${L.id}\"${engLoc===L.id?' selected':''}>${L.name}<\/option>`)).join('');\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Location<\/span><select class=\"fsel\" onchange=\"setEng('loc',this.value)\">${opts}<\/select><\/div>`));\n }\n const mkeys=Object.keys(M);\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Rank by<\/span><div class=\"fseg\">${mkeys.map(mk=>`<button class=\"${mk===engMetric?'on':''}\" onclick=\"setEng('metric','${mk}')\">${M[mk].label}<\/button>`).join('')}<\/div><\/div>`));\n wrap.appendChild(f);\n\n \/\/ ranked bar + top funnel\n const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const barRows=rows.map(r=>({label:engShort(r.name),parts:[{v:met.get(r)||0,color:colorOf(r),name:met.label}],total:met.get(r)||0}));\n const rk=card(`${engMode==='modules'?'Modules':'Campaigns'} ranked by ${met.label.toLowerCase()}`,'stack ranking','',' ');\n rk.appendChild(rankedStacked(barRows,{pl:150,w:640,pr:74,fmt:met.fmt,tfmt:met.tfmt}));\n r1.appendChild(rk);\n \/\/ top item funnel drill-through\n const top=rows[0];\n const fc=card('Funnel drill-through','top '+(engMode==='modules'?'module':'campaign')+': '+top.name,[buildEngFunnel(top),h(`<div class=\"note\">Exposures \u2192 interactions \u2192 high-intent \u2192 attributed conversions for <b>${top.name}<\/b>. Conversion rate <b>${pct(top.convRate,1)}<\/b>${top.roas?` \u00b7 ROAS <b>${top.roas.toFixed(1)}\u00d7<\/b>`:''}${top.timeHrs?` \u00b7 <b>${num(top.timeHrs)}<\/b> engaged hours`:''}.<\/div>`)]);\n r1.appendChild(fc);\n wrap.appendChild(r1);\n\n \/\/ full table\n const tc=card(`${engMode==='modules'?'Module':'Campaign'} funnel \u2014 full breakdown`,'every stage \u00b7 '+periodLabel(),'',' ');\n tc.appendChild(buildEngTable(rows,engMode,colorOf));\n wrap.appendChild(tc);\n\n \/\/ A\/B tests (campaigns only)\n if(engMode==='campaigns'){\n const tests=AB_TESTS.map(t=>({t,row:rows.find(r=>r.id===t.camp)})).filter(x=>x.row);\n const abWrap=card('A\/B campaign tests','conversion rate by variant \u2014 compare & contrast',[h('<div class=\"grid row-2\" id=\"abgrid\" style=\"margin-top:2px\"><\/div>')]);\n const grid=abWrap.querySelector('#abgrid');\n tests.forEach(({t,row})=>grid.appendChild(buildABcard(t,row)));\n wrap.appendChild(abWrap);\n }\n return wrap;\n}\nfunction buildEngFunnel(r){\n const stages=[['Exposures',r.exposures,''],['Interactions',r.interactions,pct(r.interactions\/r.exposures,0)+' of exposed'],\n ['High-intent',r.highIntent,pct(r.highIntent\/r.interactions,0)+' of interactions'],['Conversions',r.conversions,pct(r.conversions\/r.highIntent,0)+' of high-intent']];\n const max=stages[0][1],cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n const box=h('<div class=\"funnel\"><\/div>');\n stages.forEach(([n,v,rate],i)=>box.appendChild(h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${26+40*(v\/max)}%;background:${cols[i]}\">${n}<\/div><div class=\"fmeta\"><b>${num(v)}<\/b> <span class=\"frate\">${rate}<\/span><\/div><\/div>`)));\n return box;\n}\nfunction buildEngTable(rows,mode,colorOf){\n const head = mode==='modules'\n ? '<tr><th>Module<\/th><th>Exposures<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Time<\/th><th>Attributed $<\/th><th>$\/1K int<\/th><\/tr>'\n : '<tr><th>Campaign<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Spend<\/th><th>Attributed $<\/th><th>ROAS<\/th><\/tr>';\n const tbl=h(`<table><thead>${head}<\/thead><tbody><\/tbody><\/table>`);\n const tb=tbl.querySelector('tbody');\n rows.forEach(r=>{\n const dot=`<span class=\"sw\" style=\"display:inline-block;width:10px;height:10px;border-radius:3px;background:${colorOf(r)};margin-right:7px;vertical-align:-1px\"><\/span>`;\n const conv=`<span class=\"conv-pill\">${pct(r.convRate,1)}<\/span>`;\n if(mode==='modules'){\n tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><\/td><td class=\"tnum\">${num(r.exposures)}<\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${num(r.timeHrs)} h<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\">${money(r.valPerK)}<\/td><\/tr>`));\n } else {\n tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><div class=\"ab-sub\" style=\"margin-left:17px\">${r.type}<\/div><\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${money(r.spend)}<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\"><span class=\"pill ${r.roas>=4?'tag-hi':'tag-mid'}\">${r.roas.toFixed(1)}\u00d7<\/span><\/td><\/tr>`));\n }\n });\n return tbl;\n}\nfunction buildABcard(t,row){\n \/\/ split the campaign row's traffic; blended conv rate must equal row.convRate\n const base=row.convRate, rA=base\/(t.split + (1-t.split)*t.bLift), rB=rA*t.bLift;\n const intA=row.interactions*t.split, intB=row.interactions*(1-t.split);\n const cvA=intA*rA, cvB=intB*rB;\n const impA=row.impact*(cvA\/(cvA+cvB)), impB=row.impact*(cvB\/(cvA+cvB));\n const winnerB=t.bLift>1, decisive=t.conf>=0.9;\n const maxR=Math.max(rA,rB);\n const badge = t.status==='No winner yet' ? `<span class=\"ab-badge ab-none\">Running \u00b7 ${pct(t.conf,0)} conf.<\/span>`\n : `<span class=\"ab-badge ab-win\">${t.status} \u00b7 ${pct(t.conf,0)} conf.<\/span>`;\n const lift=(rB\/rA-1);\n const c=h(`<div class=\"ab-card\"><\/div>`);\n c.appendChild(h(`<div class=\"ab-head\"><div><div class=\"abt\">${t.name}<\/div><div class=\"abs\">${row.name} \u00b7 ${num(row.interactions)} sessions split ${Math.round(t.split*100)}\/${Math.round((1-t.split)*100)}<\/div><\/div>${badge}<\/div>`));\n const variant=(tag,label,r,cv,imp,isWin)=>`\n <div class=\"ab-var\">\n <div class=\"ab-tag\" style=\"background:${isWin?'var(--good)':'var(--slate)'}\">${tag}<\/div>\n <div><div class=\"ab-nm\">${label} ${isWin?'<span class=\"conv-pill\" style=\"background:rgba(12,163,12,.14);color:var(--good)\">winner<\/span>':''}<\/div><div class=\"ab-sub\">${num(cv)} conversions \u00b7 ${money(imp)} attributed<\/div><\/div>\n <div class=\"ab-conv\"><b>${pct(r,2)}<\/b><span>conv. rate<\/span><\/div>\n <div class=\"ab-bar\"><i style=\"width:${(r\/maxR*100).toFixed(0)}%;background:${isWin?'var(--good)':'var(--slate)'}\"><\/i><\/div>\n <\/div>`;\n c.appendChild(h(variant('A',t.a,rA,cvA,impA,!winnerB)));\n c.appendChild(h(variant('B',t.b,rB,cvB,impB,winnerB)));\n c.appendChild(h(`<div class=\"ab-foot\"><span>Variant B vs A<\/span><span><b style=\"color:${lift>=0?'var(--good)':'var(--warn)'}\">${lift>=0?'+':''}${pct(lift,1)}<\/b> conversion-rate lift<\/span><\/div>`));\n return c;\n}\n\n\/* ================= MEDIA NETWORK ================= *\/\nfunction aiMedia(k){const at=adTotals(k), m=at.km, sg=at.sg;\n return `The planned network carries <span class=\"em\">${money(at.rev)}<\/span> a year in <b>Total Advertising Revenue<\/b> potential at the mid scenario \u2014 <b>${money(m.rev)}<\/b> from <b>${m.kiosks} interactive kiosks<\/b> and <b>${money(sg?sg.rev:0)}<\/b> from <b>${sg?sg.screens:0} digital signage screens<\/b> (${pct(at.signageShare)} of the total from screens alone). Kiosks generate an estimated <b>${num(m.impressions)}<\/b> ad visualizations at an effective CPM near <b>${money(m.cpm)}<\/b>; signage adds <b>${num(sg?sg.impressions:0)}<\/b> screen impressions of pure broadcast reach at <b>${money(sg?sg.cpm:0)}<\/b> CPM, with <b>${sg?sg.spotsPerLoop:0} spots per ${SIGNAGE.loopSec}-second loop<\/b> (${pct(sg?sg.shareOfVoice:0)} share of voice per advertiser) and roughly <b>${sg?sg.dwellSec:0} seconds<\/b> of attention per pass. About <b>${pct(MEDIA.streamSplit.direct)}<\/b> of kiosk revenue is direct\/native local sales \u2014 a college-market advantage, with regional advertisers who already buy Bryan. Against <b>${money(at.capital)}<\/b> of combined capital and <b>${money(at.softwareYr)}<\/b> a year in software, that is a <b>${at.paybackYr.toFixed(1)}-year<\/b> payback: the media layer funds the measurement layer.`;}\nfunction mediaMiniCard(k){const at=adTotals(k), sg=at.sg;\n const c=card('Media Network \u00b7 potential advertising revenue','the self-funding layer \u2014 kiosks + digital signage','',' ');\n c.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:2px\"><div class=\"si\"><b>${money(at.rev)}<\/b><span>total advertising revenue \/ yr<\/span><\/div><div class=\"si\"><b>${money(at.km.rev)}<\/b><span>from ${at.km.kiosks} kiosks<\/span><\/div><div class=\"si\"><b>${money(sg?sg.rev:0)}<\/b><span>from ${sg?sg.screens:0} signage screens<\/span><\/div><div class=\"si\"><b>${num(at.impressions)}<\/b><span>impressions \/ yr<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${at.paybackYr.toFixed(1)} yr<\/b><span>capital payback<\/span><\/div><\/div>`));\n c.appendChild(h(`<div style=\"display:flex;gap:8px;margin-top:12px\"><button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/media')\">Open Media Network \u203a<\/button><\/div>`));\n return c;\n}\nfunction pageMedia(){\n const k=K(); const at=adTotals(k); const m=at.km, sg=at.sg;\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Media Network<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Advertising \u00b7 Media Network<\/div><h1>Media Network \u2014 total advertising revenue<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">Interactive kiosks (native direct-sold + Google Ad Manager) and OMNI digital signage \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Network<br><b style=\"color:var(--text);font-size:14px\">${m.kiosks} kiosks \u00b7 ${sg?sg.screens:0} screens<\/b><br>${pct(MEDIA.fillMature)} fill at maturity<\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Media read', aiMedia(k))));\n\n \/\/ ---- headline: TOTAL advertising revenue (kiosk + signage) ----\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total advertising revenue \/ yr<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(at.rev).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 scales with fill, kiosks & screens<\/div><div class=\"k-foot\">Kiosks ${money(m.rev)} + signage ${money(sg?sg.rev:0)} \u00b7 range ${money(m.band.floor+(sg?sg.band.floor:0))}\u2013${money(m.band.strong+(sg?sg.band.strong:0))}<\/div><\/div>`));\n kpis.appendChild(kpiTile('Kiosk ad revenue',money(m.rev),'',`${m.kiosks} kiosks \u00b7 ${curSym()}${MEDIA.perKioskMo.mid}\/kiosk\/mo (mid)`));\n kpis.appendChild(kpiTile('Digital signage revenue',money(sg?sg.rev:0),'',`${sg?sg.screens:0} screens \u00b7 ${curSym()}${SIGNAGE.perScreenMo.mid}\/screen\/mo (mid)`));\n kpis.appendChild(kpiTile('Covers annual software',(at.rev\/at.softwareYr).toFixed(0)+'\u00d7','',`vs ${money(at.softwareYr)}\/yr combined platform fee`));\n wrap.appendChild(kpis);\n\n \/\/ ---- KIOSK section ----\n wrap.appendChild(h('<div class=\"eyebrow\" style=\"margin:22px 0 10px\">\u2500\u2500 Interactive kiosks \u00b7 transacting inventory<\/div>'));\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const invCard=card('Revenue by inventory type','container-level potential (Omni Media Network)','',' ');\n const list=h('<div class=\"loclist\"><\/div>'); const maxv=Math.max(...m.byInv.map(x=>x.v));\n m.byInv.slice().sort((a,b)=>b.v-a.v).forEach(x=>{list.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\">${x.name}<\/div><div class=\"lr-val\">${money(x.v)}<div class=\"lr-sub\" style=\"font-weight:600\">${pct(x.share)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(x.v\/maxv*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n invCard.appendChild(list);\n invCard.appendChild(h(`<div class=\"note\">${num(m.impressions)} kiosk ad visualizations a year at an effective CPM of ${money(m.cpm)}. Kiosk inventory is the only surface that can close the loop from impression to a QR scan to an attributed visit. <b style=\"color:var(--text)\">Read the CPM as an output, not an input:<\/b> revenue here is modeled from a per-kiosk monthly rate, so the CPM is whatever that rate implies at this impression volume. Interactive place-based screens do command a premium over billboard DOOH, but a real rate card sold on CPM could reprice this either way.<\/div>`));\n r2.appendChild(invCard);\n const streamCard=card('Direct vs programmatic','native sales + Google Ad Manager','',' ');\n const parts=[{v:m.byStream.direct,name:'Direct \/ native sold',color:'var(--s-hotels)'},{v:m.byStream.programmatic,name:'Programmatic (GAM \/ DTN)',color:'var(--s-events)'}];\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>'); pin.appendChild(donut(parts,{label:'kiosk ad revenue',metric:'Revenue'}));\n const pl=h('<div style=\"flex:1;min-width:180px\"><\/div>'); parts.forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`))); pin.appendChild(pl);\n streamCard.appendChild(pin);\n streamCard.appendChild(h('<div class=\"note\">A university market skews direct: hospitals, auto groups, banks and A&M-adjacent retail already buy Bryan media and can be sold locally from day one. Programmatic fills remnant inventory once impression volume attracts national demand.<\/div>'));\n r2.appendChild(streamCard);\n wrap.appendChild(r2);\n\n \/\/ ---- DIGITAL SIGNAGE section ----\n if(sg){\n wrap.appendChild(h('<div class=\"eyebrow\" style=\"margin:22px 0 10px\">\u2500\u2500 Digital signage \u00b7 broadcast reach, non-transacting<\/div>'));\n const skpi=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n skpi.appendChild(h(`<div class=\"card kpi\"><div class=\"k-label\">Screen impressions \/ yr<\/div><div class=\"k-val\" style=\"font-size:30px\">${num(sg.impressions)}<\/div><div class=\"k-foot\">${num(sg.reach)} people reached \u00d7 ${SIGNAGE.imprPerPasserby} passes<\/div><\/div>`));\n skpi.appendChild(kpiTile('Avg dwell \/ attention',sg.dwellSec+'s','','the DOOH quality metric'));\n skpi.appendChild(kpiTile('Spots per loop',sg.spotsPerLoop+' \u00d7 '+SIGNAGE.spotSec+'s','',`${pct(sg.shareOfVoice)} share of voice per advertiser`));\n skpi.appendChild(kpiTile('Revenue per screen',money(sg.rev\/Math.max(sg.screens,1)),'',`per screen \/ yr at ${pct(SIGNAGE.fillMature)} fill`));\n wrap.appendChild(skpi);\n\n const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const fmt=card('Revenue by signage format','share of signage ad revenue','',' ');\n const fl=h('<div class=\"loclist\"><\/div>'); const fmax=Math.max(...sg.byFormat.map(x=>x.v));\n sg.byFormat.slice().sort((a,b)=>b.v-a.v).forEach(x=>{fl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\">${x.name}<\/div><div class=\"lr-val\">${money(x.v)}<div class=\"lr-sub\" style=\"font-weight:600\">${pct(x.share)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(x.v\/fmax*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n fmt.appendChild(fl);\n fmt.appendChild(h('<div class=\"note\">Format mix is modeled against a typical indoor-hospitality deployment. 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Signage contributes advertising revenue and audience scale only. Conflating the two is the fastest way to lose a sharp reviewer.<\/div>`));\n r3.appendChild(byZone);\n wrap.appendChild(r3);\n }\n\n \/\/ ---- combined ramp ----\n const rampC=card('Advertising revenue ramp','builds with units online and sell-through','',' ');\n const rl=h('<div class=\"loclist\"><\/div>');\n PHASES.forEach(ph=>{const locs=LOCS().filter(L=>ph.ids.includes(L.id));\n const mm=mediaMetrics(k,locs); const ss=signageMetrics(k,locs);\n const fill=MEDIA.fillByPhase[ph.n];\n const rev=(mm.rev+(ss?ss.rev:0))*(fill\/MEDIA.fillMature);\n rl.appendChild(h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${mm.kiosks} kiosks \u00b7 ${ss?ss.screens:0} screens \u00b7 ${pct(fill)} fill<\/div><\/div><div class=\"lr-val\">${money(rev)}<div class=\"lr-sub\" style=\"font-weight:600\">\/yr run-rate<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(mm.kiosks\/NETWORK_KIOSKS*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n rampC.appendChild(rl);\n rampC.appendChild(h('<div class=\"note\">Revenue scales with units online and with sell-through as impressions grow. Fill starts at 30% and matures to 65% \u2014 a deliberately conservative curve for a first-year network in a mid-size market.<\/div>'));\n wrap.appendChild(rampC);\n\n \/\/ ---- self-funding math (both surfaces) ----\n const sf=card('The self-funding math','total advertising revenue vs. total program cost','',' ');\n sf.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(at.rev)}<\/b><span>total ad revenue \/ yr (mid)<\/span><\/div><div class=\"si\"><b>${money(at.softwareYr)}<\/b><span>annual software (${m.kiosks} kiosks + ${sg?sg.screens:0} screens)<\/span><\/div><div class=\"si\"><b>${money(at.capital)}<\/b><span>one-time capital<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${at.paybackYr.toFixed(1)} yr<\/b><span>capital payback (mid)<\/span><\/div><\/div>`));\n sf.appendChild(h(`<div class=\"note\">Capital combines ${money(MEDIA.capital)} of kiosk hardware and ${money(sg?sg.capital:0)} of signage; software combines ${money(MEDIA.softwareYr)} and ${money(sg?sg.softwareYr:0)} a year. 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