TrueImpact \u2014 Executive Dashboard \u00b7 Visit Salt Lake<\/title>\n\n<style>\n:root{\n \/* ---- TrueOmni Design System tokens (blue #0EA1DC \u00b7 ink #0A0A0A \u00b7 bg #F5F7FA \u00b7 Inter) ---- *\/\n --navy:#0D1A2D; --navy-2:#0A1420; --azure:#0EA1DC; --azure-d:#0B8AC4;\n --deep:#0B8AC4; --ink:#0A0A0A; --slate:#6B7280; --amber:#C2641F;\n \/* ---- validated chart palette (dataviz skill; passes CVD + normal-vision gates) ---- *\/\n --s-hotels:#0EA1DC; --s-dining:#EB6834; --s-attractions:#008300; --s-events:#E87BA4;\n --s-direct:#0EA1DC; --s-influenced:#0B8AC4; --s-local:#0EA1DC; --s-state:#1BAF7A;\n --good:#0ca30c; --warn:#C2641F;\n \/* ---- surfaces \/ ink (light) ---- *\/\n --bg:#F5F7FA; --surface:#ffffff; --surface-2:#F1F5F9; --line:#E5E7EB;\n --text:#0A0A0A; --text-2:#6B7280; --muted:#9CA3AF; --grid:#E5E7EB;\n --tint:#E0F2FE;\n --shadow:0 1px 2px rgba(13,26,45,.06),0 8px 24px rgba(13,26,45,.06);\n --shadow-lg:0 24px 60px rgba(13,26,45,.16);\n --radius:16px; --radius-sm:11px;\n 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9px;border-radius:20px;white-space:nowrap}\n.ab-win{background:rgba(12,163,12,.14);color:var(--good)}\n.ab-none{background:rgba(139,150,165,.16);color:var(--text-2)}\n.ab-var{display:grid;grid-template-columns:auto 1fr auto;gap:10px;align-items:center;padding:9px 0;border-top:1px solid var(--line)}\n.ab-tag{width:22px;height:22px;border-radius:6px;display:grid;place-items:center;font-size:12px;font-weight:800;color:#fff}\n.ab-nm{font-size:12.5px;font-weight:600}\n.ab-sub{font-size:11px;color:var(--muted)}\n.ab-conv{text-align:right}\n.ab-conv b{font-size:19px;font-weight:700;letter-spacing:-.5px}\n.ab-conv span{font-size:10.5px;color:var(--muted);display:block}\n.ab-bar{grid-column:1\/-1;height:6px;border-radius:3px;background:var(--grid);overflow:hidden;margin-top:-2px}\n.ab-bar i{display:block;height:100%;border-radius:3px}\n.ab-foot{display:flex;justify-content:space-between;font-size:11.5px;color:var(--text-2);margin-top:11px;border-top:1px solid var(--line);padding-top:10px}\n.ab-foot b{color:var(--text)}\n.conv-pill{font-size:11px;font-weight:700;padding:2px 8px;border-radius:20px;background:rgba(28,156,216,.14);color:var(--azure-d)}\nhtml[data-theme=\"dark\"] .conv-pill{color:var(--azure)}\n.toggle-tbl{font-size:11.5px;color:var(--azure-d);font-weight:600;cursor:pointer}\nhtml[data-theme=\"dark\"] .toggle-tbl{color:var(--azure)}\n.hidden{display:none!important}\n.fade{animation:fade .35s ease}\n@keyframes fade{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}\n.footer{max-width:1320px;margin:0 auto;padding:20px 24px 40px;color:var(--muted);font-size:11.5px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;border-top:1px solid var(--line);margin-top:20px}\n\n@media (max-width:1080px){\n .kpis{grid-template-columns:1fr 1fr}.row-2,.row-map,.row-3{grid-template-columns:1fr}.seg-cards{grid-template-columns:1fr 1fr}\n}\n@media print{\n .topbar,.cta,.icon-btn,.segset,.toggle-tbl{display:none!important}\n body{background:#fff}.card{box-shadow:none;border:1px solid #ccc;break-inside:avoid}\n}\n\n\/* ===================== TrueOmni Design System overrides ===================== *\/\n.eyebrow{color:var(--azure)!important;text-transform:uppercase;letter-spacing:.12em;font-weight:600}\n.eyebrow::before{content:'\\2500\\2500 ';color:var(--azure);font-weight:700;letter-spacing:0}\n.card{border-top:3px solid var(--azure)}\n.pagehead h1{letter-spacing:-.01em}\n.pagehead h1::after{content:'\\2022';color:var(--azure);margin-left:3px;font-weight:900}\n.crumbs a{color:var(--azure)}\n<\/style>\n<\/head>\n<body>\n\n\n<header class=\"topbar\">\n <div class=\"topbar-inner\">\n <div class=\"brand\">\n <span class=\"mark\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 20h18M6 20V10m4 10V5m4 15v-7m4 7V8\" stroke=\"#fff\" stroke-width=\"2.4\" stroke-linecap=\"round\"\/><\/svg><\/span>\n <div>\n <div class=\"name\">True<b>Impact<\/b><\/div>\n <div class=\"sub\">Destination Performance Intelligence<\/div>\n <\/div>\n <\/div>\n <label class=\"destpick\" style=\"display:none\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 21s-7-6.2-7-11a7 7 0 1114 0c0 4.8-7 11-7 11z\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><circle cx=\"12\" cy=\"10\" r=\"2.5\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><\/svg><select id=\"destSel\"><\/select><\/label>\n <span class=\"sample\" title=\"Modeled pre-deployment projection (20 kiosks \u00b7 10 digital signs). Illustrative \u2014 not audited results.\">MODELED<\/span>\n <div class=\"live\"><span class=\"dot\"><\/span> PROJECTION \u00b7 pre-deployment<\/div>\n <div class=\"spacer\"><\/div>\n <div class=\"controls\">\n <div class=\"segset\" id=\"periodSel\">\n <button data-p=\"q\" >Quarter<\/button>\n <button data-p=\"ytd\">YTD<\/button>\n <button data-p=\"t12\" class=\"on\">Trailing 12 mo<\/button>\n <\/div>\n <button class=\"icon-btn\" id=\"themeBtn\" title=\"Toggle theme\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M21 12.8A9 9 0 1111.2 3a7 7 0 009.8 9.8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n <\/button>\n <button class=\"cta\" onclick=\"window.print()\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 9V3h12v6M6 18H4v-6h16v6h-2M8 14h8v7H8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n Council Briefing\n <\/button>\n <\/div>\n <\/div>\n<\/header>\n\n<div class=\"wrap\">\n <div id=\"app\"><\/div>\n<\/div>\n\n<footer class=\"footer\">\n <div>\u00a9 TrueOmni 2026 \u00b7 TrueImpact Executive Dashboard \u00b7 Scottsdale, AZ \u00b7 www.trueomni.com \u00b7 833-300-6664<\/div>\n <div>Visit Salt Lake \u00b7 modeled pre-deployment projection (20 interactive kiosks \u00b7 10 digital signs) \u00b7 figures in USD \u00b7 anchored to published visitor statistics and verified local tax rates; derived & auditable via the TrueOmni attribution stack. Cite under NDA.<\/div>\n<\/footer>\n\n<div class=\"tt\" id=\"tt\"><\/div>\n\n\n<script id=\"model\">\n\/* ------------------------------------------------------------------\n TrueImpact data model \u2014 Visit Salt Lake edition.\n Single-tenant. Base inputs per kiosk cluster; every headline number\n is DERIVED in deriveMetrics() so the math is transparent and can be\n swapped for the live Kiolytics attribution feed once units are online.\n Dollars-first, always. Currency: US dollars (USD).\n\n REAL, CITED ANCHORS:\n ~15M annual visitors (customer-provided planning figure)\n $6.1B annual visitor spending - 56,300 tourism-supported jobs\n $575M direct visitor-generated tax revenue\n $1,700 annual household tax relief - 1.1M hotel room nights booked\n Implied spend per visitor = $6.1B \/ 15M = ~$407\n Salt Lake City guest-facing lodging tax = 15.52% (7.07% transient\n room tax + 8.45% sales tax), plus the 2.0% Convention & Tourism\n Assessment Area charge = ~17.5% all-in.\n Salt Lake City combined sales tax = 8.45% (UT 4.85% + county 2.60%\n + city 1.00%).\n Rental car: UT short-term motor vehicle rental 2.5% + Salt Lake\n County tourism short-term leasing 7.0% = 9.5% rental-specific.\n Utah flat income tax = 4.45% (2026).\n Statutory floor: counties levying 4.25% TRT must spend a minimum of\n 47% on establishing and promoting tourism (Utah Code 17-31-2).\n\n MODELED: the 20-kiosk \/ 10-screen network shape, zone-level exposures,\n interaction rates, phasing, and all advertising economics. Hardware\n capital + software are anchored to TrueOmni's own quoted range\n ($20-22K per 43\" indoor kiosk; $300-350\/kiosk\/mo).\n Not audited results. Re-point at Kiolytics after go-live.\n------------------------------------------------------------------ *\/\nconst FUNNEL = { highIntent:0.17, conversion:0.14 }; \/\/ TrueOmni platform benchmarks\nconst INFL_RATE = 0.85; \/\/ influenced $ per $1 direct (Tourism Economics tail; 0.7-1.1)\nconst LODGING_SHARE = 0.34; \/\/ of captured visitor spend that is lodging\nconst DINING_RETAIL_SHARE = 0.46; \/\/ taxable sales base (dining + retail + attraction tickets)\nconst RENTAL_SHARE = 0.08; \/\/ of captured spend attributable to car rental\nconst STATE_INCOME_RATE = 0.020; \/\/ blended Utah general-fund capture proxy (4.45% flat income tax, blended down to incremental visitor activity)\nconst RECIRC_MULT = 0.9; \/\/ local re-spend of each public tax $ (induced benefit, soft)\n\n\/* Utah \/ Salt Lake tax model. Rates live on each location as\n tax:{tot,sales,rental}:\n 1. tot = 15.52% total guest-facing lodging tax = 7.07% transient room\n tax (county 4.25% + county tourism 0.50% + state 1.32% + city 1.00%)\n plus the 8.45% sales tax that also applies to room rent.\n 2. sales = 8.45% combined sales tax (UT 4.85% + Salt Lake County 2.60%\n + Salt Lake City 1.00%). Prepared food carries an extra 1% county\n restaurant tax not modeled separately here.\n 3. rental = 9.5% rental-specific excise (UT 2.5% + Salt Lake County\n tourism short-term leasing 7.0%). Sales tax on rentals excluded to\n avoid double-counting the retail line.\n 4. State line = additional Utah general-fund capture.\n HONESTY NOTE: the local column applies the full guest-facing lodging and\n retail rates, which INCLUDE the state-shared sales-tax component. The\n State line is the ADDITIONAL capture on top, not the whole state take. *\/\n\n\/* Convention & Tourism Assessment Area (CTAA) \u2014 the assessment that funds the DMO directly. NOTE: this is an\n ASSESSMENT on room revenue, not a share of tax, so it is reported alongside\n the tax lines and is NOT added into the tax total. *\/\nconst DMO={ rate:2.0, label:'CTAA assessment', to:'Visit Salt Lake', note:'2.0% of short-term room revenue at 35+ room properties in the Salt Lake convention districts. Generated $8.18M in 2024 - about 30% of Visit Salt Lake gross revenue. An assessment, not a tax.' };\n\n\/* DESTINATION CONTEXT - the customer's own published statistics, surfaced\n first so the reader sees the whole visitor economy, then the slice\n TrueOmni measurably influences. *\/\nconst CONTEXT={\n visitors:'~15M', visitorsLabel:'Annual visitors (planning figure)',\n spending:'$6.1B', spendingLabel:'Annual visitor spending',\n jobs:'56,300', jobsLabel:'Tourism-supported jobs',\n taxTotal:'$575M', taxTotalLabel:'Direct visitor-generated tax revenue',\n regional:'$1,700', regionalLabel:'Annual household tax relief',\n source:'Visit Salt Lake published destination statistics; visitor count is a customer-provided planning figure',\n};\nconst REACH=[\n {name:'Hotel room nights booked', v:'1.1M', sub:'annually'},\n {name:'Visitor Information Center', v:'Yes', sub:'guides, trip planning, hotel assistance'},\n {name:'Salt Palace Convention Center', v:'375,000+', sub:'attendees across ~200 conventions\/yr'},\n {name:'CTAA assessment revenue', v:'$8.18M', sub:'2024 - ~30% of Visit Salt Lake revenue'},\n {name:'SLC International Airport', v:'28.2M', sub:'passengers, 2025'},\n {name:'Hotel rooms, Salt Lake County', v:'20,630', sub:'current inventory'},\n];\n\n\/\/ period scaling (of full-deployment trailing-12 baseline)\nconst PERIODS = { t12:{label:'Trailing 12 months (annualized, full deployment)',k:1}, ytd:{label:'Year to date (2026)',k:0.545}, q:{label:'This quarter (Q2 2026)',k:0.262} };\n\nconst SEG = {\n hotels: {name:'Hotels & Lodging', color:'var(--s-hotels)', raw:'#1C9CD8'},\n dining: {name:'Restaurants & Dining', color:'var(--s-dining)', raw:'#EB6834'},\n attractions: {name:'Attractions & Tours', color:'var(--s-attractions)', raw:'#008300'},\n events: {name:'Events & Venues', color:'var(--s-events)', raw:'#E87BA4'},\n};\n\n\/\/ seasonal shape (Jan..Dec) - Salt Lake: bimodal - ski season Jan-Mar plus summer\/outdoor, with convention business filling the shoulders. The flattest curve of any destination in the portfolio Sums to 12.0.\nconst SEASON = {\n slc:[1.12,1.14,1.16,.90,.92,1.00,1.04,1.02,.98,1.00,.94,.78],\n};\nconst MONTHS=['Jul','Aug','Sep','Oct','Nov','Dec','Jan','Feb','Mar','Apr','May','Jun'];\n\n\/* ==================================================================\n DESTINATION REGISTRY - single tenant: Visit Salt Lake.\n kiosks = interactive units - screens = non-interactive signage.\n tax = {tot:total guest-facing lodging tax %, sales:combined sales tax %,\n rental:rental-car-specific excise %}.\n================================================================== *\/\nconst DESTINATIONS = {\n slc:{ name:'Visit Salt Lake', kind:'Destination Marketing Organization', scope:'Salt Lake County', region:'Salt Lake, UT',\n outline:'M150,64 L440,64 L440,556 L110,556 L128,470 L108,386 L136,300 L118,214 L150,152 Z',\n lake:'M40,64 L150,64 L118,214 L136,300 L108,386 L128,470 L110,556 L40,556 Z',\n lakeLabel:{x:88,y:300,t:'Great Salt Lake'},\n locations:[\n {id:'templesq', name:'Temple Square & Downtown Core', sites:'Temple Square - Main Street - City Creek', x:355,y:180, kiosks:4, screens:2, phase:2, exposures:680_000, interactionRate:.42, avgSpend:268, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.20,dining:.36,attractions:.32,events:.12}, note:'The highest-footfall visitor district in Salt Lake and the densest concentration of walkable partner businesses. Heavy day-visitor and local mix keeps per-visitor spend modest, but dining and attraction referral volume is the largest in the network.'},\n {id:'saltpalace', name:'Salt Palace Convention Center', sites:'Salt Palace - delegate services - Mountain America Expo', x:360,y:332, kiosks:4, screens:2, phase:1, exposures:420_000, interactionRate:.48, avgSpend:712, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.44,dining:.30,attractions:.14,events:.12}, note:'The highest-value audience in the network by a wide margin. Visit Salt Lake cites $1,100+ average spend per delegate; the $712 modeled here is a deliberately conservative attributed share. 375,000+ attendees a year across ~200 conventions, in a building the DMO already services. IMPORTANT: the Salt Palace hosts through summer 2027 then closes ~3 years for redevelopment - a measurement baseline captured now becomes the before-and-after evidence.', badge:'Phase 1'},\n {id:'vic', name:'Visitor Information Center', sites:'Official VIC - guides - hotel assistance', x:205,y:256, kiosks:2, screens:1, phase:1, exposures:380_000, interactionRate:.50, avgSpend:395, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.36,dining:.30,attractions:.22,events:.12}, note:'The staffed intercept. Highest interaction rate in the network because everyone who walks in already wants help - and the decisions being influenced (where to stay, which canyon, which resort) are the expensive ones. Small audience, disproportionate leverage.', badge:'Phase 1'},\n {id:'slcair', name:'Salt Lake City International Airport', sites:'Terminal concourses - rental-car hall - ski check', x:210,y:104, kiosks:3, screens:2, phase:2, exposures:520_000, interactionRate:.38, avgSpend:455, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.42,dining:.24,attractions:.20,events:.14}, note:'28.2M passengers a year through a rebuilt terminal - the arrivals intercept and the strongest rental-excise contributor per unit in the network. This is where a connecting skier or a fly-in delegate is first reachable.'},\n {id:'ski', name:'Ski corridor gateway', sites:'Cottonwood Canyons - resort shuttles - Sundance travel', x:378,y:484, kiosks:2, screens:1, phase:3, exposures:210_000, interactionRate:.44, avgSpend:865, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.52,dining:.24,attractions:.16,events:.08}, note:'Lowest volume, highest value. \"The Greatest Snow on Earth\" within 40 minutes of downtown is Salt Lake\\'s single biggest differentiator - multi-night stays, premium lift and lodging spend, and the anchor of the January-March peak.'},\n {id:'hotels', name:'Downtown hotel & CTAA partner lobbies', sites:'CTAA assessment properties - 35+ room hotels', x:200,y:408, kiosks:3, screens:1, phase:3, exposures:290_000, interactionRate:.46, avgSpend:448, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.26,dining:.36,attractions:.24,events:.14}, note:'Captive lobby audiences already in-market and deciding what to do next - the highest-yield placement per unit. These are the 64 CTAA properties that already fund Visit Salt Lake, which makes them the most natural partners for a shared network.'},\n {id:'sports', name:'Delta Center & entertainment district', sites:'Delta Center - Jazz - NHL - sports tourism', x:262,y:552, kiosks:2, screens:1, phase:3, exposures:200_000, interactionRate:.36, avgSpend:232, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.22,dining:.34,attractions:.12,events:.32}, note:'Events-dominant and spiky. The downtown sports and entertainment district is the subject of a major redevelopment, and sports tourism is one of the categories Visit Salt Lake actively promotes - worth measuring from the start rather than reconstructing later.'},\n ]},\n};\n\nlet activeDest='slc';\nfunction ACT(){return DESTINATIONS[activeDest];}\nfunction LOCS(){return ACT().locations;}\nfunction findLoc(id){return LOCS().find(l=>l.id===id);}\n\n\/* deployment ramp phases (6 -> 13 -> 20 kiosks) *\/\nconst PHASES=[\n {n:1, name:'Phase 1 - VIC & Salt Palace launch', window:'Weeks 0-8', ids:['vic','saltpalace']},\n {n:2, name:'Phase 2 - Downtown core & airport', window:'Weeks 9-18', ids:['vic','saltpalace','templesq','slcair']},\n {n:3, name:'Phase 3 - Full network', window:'Weeks 19-30', ids:['vic','saltpalace','templesq','slcair','ski','hotels','sports']},\n];\n\n\/* ==================================================================\n MEDIA NETWORK (kiosk advertising) - Omni Media Network: native\n direct-sold + Google Ad Manager programmatic. Revenue MODELED against\n the TrueOmni platform benchmark, scaled for this market. Capital and\n software anchored to TrueOmni's quoted 43\" indoor kiosk pricing.\n================================================================== *\/\nconst MEDIA={\n perKioskMo:{floor:500, mid:1000, strong:1500}, \/\/ USD \/ kiosk \/ month at mature fill\n imprPerEncounter:3.2, \/\/ ad visualizations per kiosk encounter across containers\n fillMature:0.68,\n fillByPhase:{1:0.32, 2:0.52, 3:0.68},\n streamSplit:{direct:0.64, programmatic:0.36},\n softwareYr:78000, \/\/ 20 kiosks x $325\/mo (quoted $300-350 range)\n capital:420000, \/\/ 20 x $21,000 (quoted $20-22K per 43\" indoor unit)\n inventory:[\n {id:'video', name:'Full-screen video (kiosk attract loop)', share:.28},\n {id:'banner', name:'Home & footer banners', share:.24},\n {id:'sponsored',name:'Sponsored partner listings & tiles', share:.20},\n {id:'rail', name:'Events \/ listings side-rail', share:.16},\n {id:'qr', name:'QR-conversion sponsorships', share:.12},\n ],\n};\nfunction mediaMetrics(k=1, locs=LOCS()){\n const r=rollup(k,locs);\n const kiosks=r.kiosks;\n const impressions=r.exposures*MEDIA.imprPerEncounter;\n const band={}; for(const s in MEDIA.perKioskMo) band[s]=kiosks*MEDIA.perKioskMo[s]*12*k;\n const rev=band.mid;\n const cpm=impressions? rev\/(impressions\/1000):0;\n const byStream={direct:rev*MEDIA.streamSplit.direct, programmatic:rev*MEDIA.streamSplit.programmatic};\n const byInv=MEDIA.inventory.map(it=>({...it, v:rev*it.share}));\n return {kiosks,impressions,band,rev,cpm,byStream,byInv};\n}\n\n\/* ==================================================================\n DIGITAL SIGNAGE - 10 non-interactive broadcast screens (OMNI Signage).\n Screens deliver REACH and ad inventory; they do NOT transact. Signage\n impressions are deliberately kept OUT of interactions, attributed\n visitors, economic impact and tax - those stay kiosk-derived.\n\n Impressions are capped by SCREEN CAPACITY (imprPerScreenYr), not by\n zone footfall: 10 screens cannot serve a whole destination's traffic,\n so the honest ceiling is what a single screen's loop can deliver in a\n year at its placement. This is why signage CPM lands well below kiosk\n CPM - broadcast reach is cheaper per impression than interactive,\n single-viewer, high-attention kiosk inventory. That gap is real DOOH\n economics, not an error.\n================================================================== *\/\nconst SIGNAGE={\n enabled:true,\n perScreenMo:{floor:300, mid:600, strong:1000}, \/\/ ad revenue \/ screen \/ month at mature fill\n imprPerScreenYr:620_000, \/\/ capacity ceiling per screen per year at this market's traffic\n loopSec:60, spotSec:15, \/\/ playlist loop + spot length -> spots per loop -> share of voice\n viewShare:0.55, \/\/ share of a zone's foot traffic that passes a screen's view zone\n imprPerPasserby:5.2, \/\/ repeat passes per person per year (multi-day stays, lobby traversals)\n dwellSec:8, \/\/ avg attention seconds - the DOOH quality metric\n fillMature:0.65, fillByPhase:{1:0.30,2:0.50,3:0.65},\n capitalPerScreen:4200, softwarePerScreenYr:600,\n formats:[\n {id:'wall', name:'Video wall \/ lobby hero', share:.34},\n {id:'portrait', name:'Portrait posters (corridor)', share:.28},\n {id:'wayfind', name:'Wayfinding & directory boards', share:.20},\n {id:'menu', name:'Menu \/ retail promo boards', share:.12},\n {id:'outdoor', name:'Outdoor \/ weatherized', share:.06},\n ],\n};\nfunction signageMetrics(k=1, locs=LOCS()){\n if(!SIGNAGE.enabled) return null;\n const screens=locs.reduce((s,L)=>s+(L.screens||0),0);\n if(!screens) return null;\n const trafficCeiling=locs.reduce((s,L)=>s+L.exposures,0)*k*SIGNAGE.viewShare*SIGNAGE.imprPerPasserby;\n const capacityCeiling=screens*SIGNAGE.imprPerScreenYr*k;\n const impressions=Math.min(trafficCeiling, capacityCeiling); \/\/ screens can't out-serve their own capacity\n const capped=capacityCeiling<trafficCeiling;\n const reach=impressions\/SIGNAGE.imprPerPasserby;\n const band={}; for(const s in SIGNAGE.perScreenMo) band[s]=screens*SIGNAGE.perScreenMo[s]*12*k;\n const rev=band.mid;\n const cpm=impressions? rev\/(impressions\/1000):0;\n const spotsPerLoop=Math.round(SIGNAGE.loopSec\/SIGNAGE.spotSec);\n const shareOfVoice=1\/spotsPerLoop;\n const capital=screens*SIGNAGE.capitalPerScreen, softwareYr=screens*SIGNAGE.softwarePerScreenYr;\n const byFormat=SIGNAGE.formats.map(f=>({...f, v:rev*f.share}));\n return {screens,reach,impressions,capped,band,rev,cpm,spotsPerLoop,shareOfVoice,capital,softwareYr,byFormat};\n}\n\/* combined advertising view - the headline: Total Advertising Revenue *\/\nfunction adTotals(k=1, locs=LOCS()){\n const km=mediaMetrics(k,locs), sg=signageMetrics(k,locs);\n const rev=km.rev+(sg?sg.rev:0);\n const capital=MEDIA.capital+(sg?sg.capital:0);\n const softwareYr=MEDIA.softwareYr+(sg?sg.softwareYr:0);\n const impressions=km.impressions+(sg?sg.impressions:0);\n return {rev, capital, softwareYr, impressions, kioskRev:km.rev, signageRev:(sg?sg.rev:0), payback:rev?capital\/rev:0};\n}\nfunction screensTotal(locs=LOCS()){return locs.reduce((s,L)=>s+(L.screens||0),0);}\n\n\/* ---- derive all metrics for one location at a period scale ---- *\/\nfunction deriveMetrics(L, k=1){\n const exposures = L.exposures*k;\n const interactions = exposures*L.interactionRate;\n const highIntent = interactions*FUNNEL.highIntent;\n const conversions = highIntent*FUNNEL.conversion;\n const directSpend = conversions*L.avgSpend;\n const direct = directSpend;\n const influenced = directSpend*INFL_RATE;\n const total = direct+influenced;\n \/\/ -------- Utah \/ Salt Lake tax engine --------\n const r = L.tax;\n const taxableSpend = directSpend + influenced*0.5; \/\/ direct + half of influenced re-spend\n const lodgingBase = taxableSpend*LODGING_SHARE;\n const hotelTOT = lodgingBase*(r.tot\/100); \/\/ total guest-facing lodging tax\n const salesTax = taxableSpend*DINING_RETAIL_SHARE*(r.sales\/100);\n const rentalTax = taxableSpend*RENTAL_SHARE*(r.rental\/100);\n const localSub = hotelTOT+salesTax+rentalTax;\n const stateTax = total*STATE_INCOME_RATE; \/\/ additional state general-fund capture\n const tax = localSub+stateTax;\n const recirc = tax*RECIRC_MULT;\n const cvbShare = lodgingBase*(DMO.rate\/100); \/\/ CTAA assessment -> Visit Salt Lake (assessment, not tax)\n const taxLocal = localSub, taxState = stateTax;\n const taxBreak = {hotelTOT,salesTax,rentalTax,stateTax};\n const partners = {};\n for(const s in L.mix){ partners[s] = directSpend*L.mix[s]*1.0 + influenced*L.mix[s]*0.6; }\n const revAssist = L.kiosks*1500 + (L.kiosks>5?L.kiosks*1100:L.kiosks*700);\n return {exposures,interactions,highIntent,conversions,directSpend,direct,influenced,total,taxLocal,taxState,tax,taxBreak,recirc,cvbShare,partners,revAssist};\n}\nfunction seriesFor(L,k=1){\n const m=deriveMetrics(L,k); const sh=SEASON[L.season];\n const base=m.total\/sh.reduce((a,b)=>a+b,0);\n const order=[6,7,8,9,10,11,0,1,2,3,4,5];\n return order.map(i=>base*sh[i]);\n}\nfunction rollup(k=1, locs=LOCS()){\n const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,cvbShare:0,revAssist:0,kiosks:0,screens:0,\n partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n locs.forEach(L=>{const m=deriveMetrics(L,k);for(const key in acc){\n if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n else if(key==='kiosks'){acc.kiosks+=L.kiosks;}\n else if(key==='screens'){acc.screens+=(L.screens||0);}\n else if(m[key]!=null)acc[key]+=m[key];}});\n return acc;\n}\nfunction rollupSeries(k=1, locs=LOCS()){\n const t=new Array(12).fill(0);\n locs.forEach(L=>{const s=seriesFor(L,k);s.forEach((v,i)=>t[i]+=v);});\n return t;\n}\n\n\/* ---------- (network roll-up retained but unused in single-tenant) ---------- *\/\nconst NETWORK={ destinations:1, kiosks:20, targetTotal:0, targetTax:0, targetActions:0 };\nfunction mergeRollups(list){\n const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,cvbShare:0,revAssist:0,kiosks:0,screens:0,\n partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n list.forEach(m=>{for(const key in acc){\n if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n else if(m[key]!=null)acc[key]+=m[key];}});\n return acc;\n}\nfunction scaleRollup(m,f){const o=JSON.parse(JSON.stringify(m));for(const key in o){ if(key==='partners'||key==='taxBreak'){for(const s in o[key])o[key][s]*=f;} else o[key]*=f; }return o;}\nconst NET_IDS=['slc'];\nfunction destRollup(id,k){return rollup(k, DESTINATIONS[id].locations);}\nfunction networkAgg(k=1){const parts=NET_IDS.map(id=>destRollup(id,k));const real=mergeRollups(parts);const net=scaleRollup(real,1);net.kiosks=real.kiosks;net.destinations=1;return {real,net,others:scaleRollup(real,0),scale:1,parts};}\nfunction networkSeries(k=1){return rollupSeries(k, LOCS());}\n\n\/* ==================================================================\n ENGAGEMENT DRILL-THROUGH - TrueOmni modules and this destination's\n real marketing programs.\n================================================================== *\/\nconst MODULES=[\n {id:'itin', name:'AI Itinerary Builder (Trip Builder)', tag:'attractions', share:.18, dwell:150, intentRel:1.9, convRel:1.6},\n {id:'map', name:'OMNI Maps - drive \/ transit \/ walk routing', tag:'attractions', share:.15, dwell:82, intentRel:0.9, convRel:0.8},\n {id:'events', name:'Data & Events calendar', tag:'events', share:.13, dwell:88, intentRel:1.1, convRel:1.0},\n {id:'dine', name:'Dining & Restaurants (partner listings)', tag:'dining', share:.12, dwell:98, intentRel:1.3, convRel:1.2},\n {id:'stay', name:'Lodging & Hotels (partner listings)', tag:'hotels', share:.10, dwell:112, intentRel:1.7, convRel:1.6},\n {id:'photo', name:'OMNI PhotoBooth', tag:'events', share:.09, dwell:132, intentRel:1.2, convRel:1.1},\n {id:'pwa', name:'PWA handoff - QR to mobile', tag:'hotels', share:.08, dwell:36, intentRel:2.4, convRel:2.3},\n {id:'guest', name:'Digital GuestBook (lead capture)', tag:'hotels', share:.07, dwell:44, intentRel:2.3, convRel:2.2},\n {id:'survey', name:'Surveys & visitor intercepts', tag:'attractions', share:.05, dwell:64, intentRel:0.8, convRel:0.7},\n {id:'wayfind',name:'Wayfinding & directory', tag:'attractions', share:.03, dwell:70, intentRel:0.7, convRel:0.6},\n];\nconst CAMP_TYPE={ 'Pass \/ loyalty':'#1C9CD8','Automation':'#1BAF7A','Partner co-op':'#EB6834','Group \/ MICE':'#14508C','Paid media':'#E87BA4','Content':'#008300','Itinerary \/ CRM':'#6B4FB0','Promotions':'#EDA100' };\nconst CAMPAIGNS=[\n {id:'meetings', name:'Meetings & Conventions Sales', type:'Group \/ MICE', share:.18, intentRel:1.4, convRel:1.5, cpi:1.60},\n {id:'web', name:'VisitSaltLake.com Trip Planning', type:'Itinerary \/ CRM',share:.15, intentRel:1.8, convRel:1.6, cpi:1.30},\n {id:'ski', name:'Ski & Snow Campaign', type:'Promotions', share:.14, intentRel:1.5, convRel:1.6, cpi:0.90},\n {id:'sponsored', name:'Partner Sponsored Placements', type:'Paid media', share:.13, intentRel:0.9, convRel:0.8, cpi:0.55},\n {id:'outdoor', name:'Outdoor Recreation & Parks Gateway', type:'Content', share:.12, intentRel:1.2, convRel:1.1, cpi:0.75},\n {id:'partnerco', name:'Partner Co-op - Hotels & Restaurants', type:'Partner co-op', share:.10, intentRel:1.3, convRel:1.2, cpi:1.10},\n {id:'sports', name:'Sports Tourism & Events', type:'Promotions', share:.09, intentRel:1.3, convRel:1.3, cpi:0.95},\n {id:'shoulder', name:'Shoulder-Season Extend-Your-Stay', type:'Automation', share:.09, intentRel:1.3, convRel:1.4, cpi:0.60},\n];\nconst AB_TESTS=[\n {id:'t1', camp:'ski', name:'Ski campaign - hero creative', a:'Powder hero', b:'\"40 minutes from downtown\"', split:.5, bLift:1.23, conf:0.96, status:'B winning'},\n {id:'t2', camp:'web', name:'Trip Planning - CTA copy', a:'\"Build your trip\"', b:'\"Get my itinerary\"', split:.5, bLift:1.12, conf:0.93, status:'B winning'},\n {id:'t3', camp:'sponsored', name:'Sponsored placement - layout', a:'Carousel', b:'Full-card', split:.5, bLift:0.94, conf:0.88, status:'A winning'},\n {id:'t4', camp:'meetings', name:'Delegate offer framing', a:'\"Plan your meeting\"', b:'\"Extend your stay\"', split:.5, bLift:1.09, conf:0.78, status:'No winner yet'},\n];\nfunction splitFunnel(m, items, segShares){\n const sSum=items.reduce((a,b)=>a+b.share,0);\n const rows=items.map(it=>{\n let w=it.share\/sSum;\n if(segShares && it.tag){ w*=Math.max(0.35, 1+0.7*((segShares[it.tag]||.25)-0.25)); }\n return {it, w};\n });\n const wSum=rows.reduce((a,b)=>a+b.w,0);\n rows.forEach(r=>r.w\/=wSum);\n const hiRaw=rows.map(r=>r.w*r.it.intentRel), hiS=hiRaw.reduce((a,b)=>a+b,0);\n const cvRaw=rows.map((r,i)=>hiRaw[i]*r.it.convRel), cvS=cvRaw.reduce((a,b)=>a+b,0);\n return rows.map((r,i)=>{\n const interactions=m.interactions*r.w;\n const highIntent=m.highIntent*hiRaw[i]\/hiS;\n const conversions=m.conversions*cvRaw[i]\/cvS;\n const exposures=m.exposures*r.w;\n const impact=m.total*cvRaw[i]\/cvS;\n const timeHrs=r.it.dwell? interactions*r.it.dwell\/3600 : null;\n const spend=r.it.cpi!=null? interactions*r.it.cpi : null;\n return {...r.it, exposures, interactions, highIntent, conversions, impact, timeHrs, spend,\n convRate:conversions\/interactions, roas:spend?impact\/spend:null, valPerK:impact\/(interactions\/1000)};\n });\n}\nfunction segSharesOf(m){const t=Object.values(m.partners).reduce((a,b)=>a+b,0)||1;const o={};for(const s in m.partners)o[s]=m.partners[s]\/t;return o;}\n<\/script>\n\n\n<script id=\"helpers\">\nconst $=(s,r=document)=>r.querySelector(s);\nconst NS='http:\/\/www.w3.org\/2000\/svg';\nfunction el(t,a={},kids=[]){const e=document.createElementNS(NS,t);for(const k in a)e.setAttribute(k,a[k]);(Array.isArray(kids)?kids:[kids]).forEach(c=>c!=null&&e.appendChild(typeof c==='string'?document.createTextNode(c):c));return e;}\nlet CUR='USD'; \/\/ display currency \u2014 US destination, USD only\nconst FX={USD:1}; \/\/ no FX conversion: Visit Salt Lake is a US destination\nfunction curSym(){return '$';}\nfunction money(v){v=v*FX[CUR];const s=v<0?'-':'';v=Math.abs(v);const c=curSym();\n if(v>=1e9)return s+c+(v\/1e9).toFixed(v>=1e10?0:2).replace(\/\\.0+$\/,'')+'B';\n if(v>=1e6)return s+c+(v\/1e6).toFixed(v>=1e7?1:2).replace(\/\\.?0+$\/,'')+'M';\n if(v>=1e3)return s+c+(v\/1e3).toFixed(0)+'K';\n return s+c+Math.round(v);}\nfunction money2(v){return curSym()+Math.round(v*FX[CUR]).toLocaleString();}\nfunction num(v){if(v>=1e6)return (v\/1e6).toFixed(v>=1e7?1:2).replace(\/\\.?0+$\/,'')+'M';if(v>=1e3)return (v\/1e3).toFixed(v>=1e4?0:1).replace(\/\\.0$\/,'')+'K';return Math.round(v).toLocaleString();}\nfunction 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svg.appendChild(el('line',{x1:pl,x2:w-pr,y1:y,y2:y,stroke:'var(--grid)','stroke-width':1}));\n svg.appendChild(el('text',{x:pl-8,y:y+3.5,'text-anchor':'end','font-size':10,fill:'var(--muted)'},money(val)));\n }\n \/\/ area path\n let d='M'+X(0)+' '+Y(values[0]);values.forEach((v,i)=>{if(i)d+=' L'+X(i)+' '+Y(v);});\n let area=d+` L${X(values.length-1)} ${Y(0)} L${X(0)} ${Y(0)} Z`;\n const gid='g'+Math.random().toString(36).slice(2,7);\n const defs=el('defs');const lg=el('linearGradient',{id:gid,x1:0,y1:0,x2:0,y2:1});\n lg.appendChild(el('stop',{offset:'0%','stop-color':'var(--azure)','stop-opacity':.28}));\n lg.appendChild(el('stop',{offset:'100%','stop-color':'var(--azure)','stop-opacity':.02}));\n defs.appendChild(lg);svg.appendChild(defs);\n svg.appendChild(el('path',{d:area,fill:`url(#${gid})`}));\n svg.appendChild(el('path',{d,fill:'none',stroke:'var(--azure)','stroke-width':2.4,'stroke-linejoin':'round','stroke-linecap':'round'}));\n \/\/ x labels (every other)\n 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y=pt+ri*(rowH+gap);\n svg.appendChild(el('text',{x:pl-10,y:y+rowH\/2+4,'text-anchor':'end','font-size':12,'font-weight':600,fill:'var(--text)'},r.label));\n let x=pl;\n r.parts.forEach((p,pi)=>{\n const bw=iw*(p.v\/max);\n const g=el('g',{class:'barseg',style:'cursor:pointer'});\n const rc=el('rect',{x:x,y:y,width:Math.max(0,bw-2),height:rowH,rx:(pi===r.parts.length-1?6:0),fill:p.color});\n g.appendChild(rc);\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${r.label}<\/div><div class=\"tt-r\">${p.name} <b>${tfmt(p.v)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);\n if(r.onClick)g.addEventListener('click',r.onClick);\n svg.appendChild(g);x+=bw;\n });\n svg.appendChild(el('text',{x:x+8,y:y+rowH\/2+4,'font-size':12.5,'font-weight':700,fill:'var(--text)'},fmt(r.total)));\n });\n return svg;\n}\n\n\/* ---- donut for partner mix ---- *\/\nfunction donut(parts,opt={}){ \/\/ parts:[{v,color,name}]\n const size=opt.size||190,r=size\/2,rin=r*0.62,cx=r,cy=r;\n const tot=parts.reduce((a,p)=>a+p.v,0);let a0=-Math.PI\/2;\n const svg=el('svg',{viewBox:`0 0 ${size} ${size}`,width:size,height:size});\n parts.forEach(p=>{\n const a1=a0+ (p.v\/tot)*Math.PI*2;\n const x0=cx+r*Math.cos(a0),y0=cy+r*Math.sin(a0),x1=cx+r*Math.cos(a1),y1=cy+r*Math.sin(a1);\n const xi0=cx+rin*Math.cos(a0),yi0=cy+rin*Math.sin(a0),xi1=cx+rin*Math.cos(a1),yi1=cy+rin*Math.sin(a1);\n const large=(a1-a0)>Math.PI?1:0;\n const d=`M${x0} ${y0} A${r} ${r} 0 ${large} 1 ${x1} ${y1} L${xi1} ${yi1} A${rin} ${rin} 0 ${large} 0 ${xi0} ${yi0} Z`;\n const path=el('path',{d,fill:p.color,stroke:'var(--surface)','stroke-width':2,style:'cursor:pointer;transition:.15s'});\n path.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${p.name}<\/div><div class=\"tt-r\">Impact <b>${money(p.v)}<\/b><\/div><div class=\"tt-r\">Share <b>${pct(p.v\/tot,0)}<\/b><\/div>`,ev));\n path.addEventListener('mouseleave',hideTT);\n if(p.onClick)path.addEventListener('click',p.onClick);\n svg.appendChild(path);a0=a1;\n });\n svg.appendChild(el('text',{x:cx,y:cy-3,'text-anchor':'middle','font-size':20,'font-weight':700,fill:'var(--text)'},money(tot)));\n svg.appendChild(el('text',{x:cx,y:cy+14,'text-anchor':'middle','font-size':10.5,fill:'var(--muted)'},'partner impact'));\n return svg;\n}\n\n\/* ---- stacked column: direct vs influenced by location ---- *\/\nfunction stackedCols(rows,opt={}){ \/\/ rows:[{label,direct,influenced,onClick}]\n const w=opt.w||620,h=opt.h||230,pl=42,pr=10,pt=12,pb=34;\n const iw=w-pl-pr,ih=h-pt-pb,n=rows.length;\n const max=Math.max(...rows.map(r=>r.direct+r.influenced))*1.14;\n const bw=Math.min(30,iw\/n*0.52),slot=iw\/n;\n const Y=v=>pt+ih*(1-v\/max);\n const svg=el('svg',{viewBox:`0 0 ${w} ${h}`,width:'100%'});\n for(let t=0;t<=4;t++){const val=max*t\/4,y=Y(val);svg.appendChild(el('line',{x1:pl,x2:w-pr,y1:y,y2:y,stroke:'var(--grid)','stroke-width':1}));svg.appendChild(el('text',{x:pl-8,y:y+3.5,'text-anchor':'end','font-size':10,fill:'var(--muted)'},money(val)));}\n rows.forEach((r,i)=>{\n const cx=pl+slot*i+slot\/2, x=cx-bw\/2;\n const hD=ih*r.direct\/max, hI=ih*r.influenced\/max;\n const yD=Y(r.direct), yI=Y(r.direct+r.influenced);\n const gI=el('rect',{x,y:yI,width:bw,height:Math.max(0,hI-1),rx:5,fill:'var(--s-influenced)',style:'cursor:pointer'});\n const gD=el('rect',{x,y:yD,width:bw,height:hD,rx:0,fill:'var(--s-direct)',style:'cursor:pointer'});\n [ ['Direct',r.direct,gD],['Influenced',r.influenced,gI] ].forEach(([nm,v,g])=>{\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${r.label}<\/div><div class=\"tt-r\">${nm} <b>${money(v)}<\/b><\/div><div class=\"tt-r\">Total <b>${money(r.direct+r.influenced)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);if(r.onClick)g.addEventListener('click',r.onClick);\n });\n svg.appendChild(gI);svg.appendChild(gD);\n svg.appendChild(el('text',{x:cx,y:h-19,'text-anchor':'middle','font-size':10,'font-weight':600,fill:'var(--text-2)'},r.label));\n svg.appendChild(el('text',{x:cx,y:h-8,'text-anchor':'middle','font-size':9.5,fill:'var(--muted)'},money(r.direct+r.influenced)));\n });\n return svg;\n}\n<\/script>\n\n\n<script id=\"ai\">\n\/* Lightweight on-device narrative generator. Reads the derived model and writes\n the dollars-first, council-ready sentence a director takes into a budget meeting.\n (In production this is the TrueImpact AI summarizer over the live attribution feed.) *\/\nfunction aiOverview(k){\n const m=rollup(k), locs=LOCS();\n const best=[...locs].sort((a,b)=>deriveMetrics(b,k).total-deriveMetrics(a,k).total)[0];\n const rate=[...locs].sort((a,b)=>b.interactionRate-a.interactionRate)[0];\n return `Across <b>${m.kiosks} kiosks<\/b> in <b>${locs.length} deployment zones<\/b>, TrueImpact projects <span class=\"em\">${money(m.total)}<\/span> in visitor-driven economic impact and <span class=\"em\">${money(m.tax)}<\/span> in estimated public tax this period. <b>${best.name}<\/b> leads on impact; <b>${rate.name}<\/b> engages the highest share of visitors at <b>${pct(rate.interactionRate)}<\/b>. Figures are modeled from Visit Salt Lake’s published $6.1B in visitor spending and a customer-provided ~15M annual visitor figure, plus TrueOmni platform benchmarks; at go-live every dollar is ledgered to a live kiosk event. An estimated <span class=\"em\">${money(m.recirc)}<\/span> re-circulates back through the local economy.`;\n}\nfunction aiTax(k){\n const m=rollup(k),b=m.taxBreak,locs=LOCS();\n const top=Object.entries(b).sort((x,y)=>y[1]-x[1])[0];\n const nm={hotelTOT:'Lodging tax (15.52%)',salesTax:'Sales & use tax (8.45%)',rentalTax:'Rental-car excise (9.5%)',stateTax:'Utah state capture'}[top[0]];\n const hi=[...locs].sort((a,b)=>b.tax.tot-a.tax.tot)[0], lo=[...locs].sort((a,b)=>a.tax.tot-b.tax.tot)[0];\n const cmp = hi.tax.tot!==lo.tax.tot ? ` Because rates are set locally, the same visitor is worth more in <b>${hi.name} (${hi.tax.tot}% TOT)<\/b> than in <b>${lo.name} (${lo.tax.tot}%)<\/b>.` : '';\n return `Attributed visitor spending is projected to generate an estimated <span class=\"em\">${money(m.tax)}<\/span> in public tax this period — <b>${money(m.taxLocal)}<\/b> from the local and state-shared lines (Salt Lake’s 15.52% lodging tax, 8.45% sales & use, 9.5% rental-car excise) and <b>${money(m.taxState)}<\/b> in additional Utah state capture. The single largest line is <b>${nm}<\/b> at <span class=\"em\">${money(top[1])}<\/span>. Separately, the <b>2.0% Convention & Tourism Assessment Area charge<\/b> on the same room revenue returns an estimated <span class=\"em\">${money(m.cvbShare)}<\/span> directly to Visit Salt Lake — an assessment, not a tax, and not counted in the total above. Utah statute also requires counties levying 4.25% transient room tax to spend a minimum of <b>47%<\/b> on tourism promotion. Re-spent through public budgets, the local capture drives an estimated <span class=\"em\">${money(m.recirc)}<\/span> of induced community activity.`;\n}\nfunction aiLocation(L,k){\n const m=deriveMetrics(L,k),r=L.tax;\n return `<b>${L.name}<\/b> is projected to turn <b>${num(m.interactions)}<\/b> kiosk interactions into <span class=\"em\">${money(m.total)}<\/span> of economic impact and <span class=\"em\">${money(m.tax)}<\/span> of public tax (lodging ${r.tot}%, sales & use ${r.sales}%). ${L.note} Partners captured <b>${money(Object.values(m.partners).reduce((a,b)=>a+b,0))}<\/b>, led by ${SEG[Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0][0]].name.toLowerCase()}.`;\n}\nfunction aiNetwork(k){\n const {net}=networkAgg(k);\n return `Across the full TrueOmni network \u2014 <b>${net.destinations} destinations<\/b> and <b>${num(net.kiosks)} kiosks<\/b> in North America and Japan \u2014 the platform attributed <span class=\"em\">${money(net.total)}<\/span> of visitor-driven economic impact and <span class=\"em\">${money(net.tax)}<\/span> in estimated public tax revenue this period. This is the first time the destination industry has an aggregate impact number built from <b>ledgered first-party behavioral data<\/b> rather than modeled surveys. Every destination below drills down to its own kiosks.`;\n}\nfunction aiEngagement(rows, mode, scopeName){\n const attn=[...rows].sort((a,b)=>b.interactions-a.interactions)[0];\n const val=[...rows].sort((a,b)=>b.impact-a.impact)[0];\n const invest= mode==='campaigns'\n ? [...rows].filter(r=>r.roas).sort((a,b)=>b.roas-a.roas)[0]\n : [...rows].sort((a,b)=>b.valPerK-a.valPerK)[0];\n const gap = attn.id!==val.id\n ? ` The gap is the story: <b>${attn.name}<\/b> draws the most attention, but <b>${val.name}<\/b> converts it into the most attributed dollars \u2014 so raw attention isn't the same as value.`\n : ` <b>${attn.name}<\/b> both draws the most attention and drives the most dollars.`;\n const investLine = mode==='campaigns'\n ? ` For spend, <b>${invest.name}<\/b> returns the best ROI at <span class=\"em\">${invest.roas.toFixed(1)}\u00d7<\/span> \u2014 invest here first.`\n : ` <b>${invest.name}<\/b> punches above its attention (${money(invest.valPerK)} attributed per 1K interactions) \u2014 the efficient place to feature and cross-promote.`;\n return `In <b>${scopeName}<\/b>, the ${mode==='campaigns'?'campaigns':'kiosk modules'} split the funnel from exposure to attributed conversion.${gap}${investLine} Rank by any funnel stage using the metric toggle; filter by market to see how the mix shifts location to location.`;\n}\nfunction aiPartner(k){\n const m=rollup(k),tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n const top=Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0];\n return `TrueImpact attributed <span class=\"em\">${money(tot)}<\/span> of visitor spending to partner businesses \u2014 hotels, restaurants, attractions and event venues \u2014 every dollar tied to a kiosk referral, QR scan, pass pull or partner-POS event. <b>${SEG[top[0]].name}<\/b> captured the most at <span class=\"em\">${money(top[1])}<\/span>. This is the number a partner sees in their own portal, and the reason ${'>'}30% upgrade to premium membership within 18 months.`;\n}\nfunction aiBanner(tag,html){\n return `<div class=\"ai-banner fade\"><div class=\"ai-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 3l1.9 4.6L18 9l-4.1 1.4L12 15l-1.9-4.6L6 9l4.1-1.4zM19 14l.9 2.2L22 17l-2.1.8L19 20l-.9-2.2L16 17l2.1-.8z\" fill=\"#fff\"\/><\/svg><\/div><div><span class=\"ai-tag\">${tag}<\/span><div class=\"ai-txt\">${html}<\/div><\/div><\/div>`;\n}\n<\/script>\n\n\n<script id=\"app-logic\">\nlet PERIOD='t12';\nlet engMode='modules', engLoc='all', engMetric='interactions'; \/\/ engagement drill-through filters\nconst app=$('#app');\nfunction K(){return PERIODS[PERIOD].k;}\nfunction periodLabel(){return PERIODS[PERIOD].label;}\n\n\/* ---------- helpers to build DOM cards ---------- *\/\nfunction h(html){const t=document.createElement('template');t.innerHTML=html.trim();return t.content.firstChild;}\nfunction card(title,hint,bodyNodes,cls=''){\n const c=h(`<div class=\"card ${cls}\"><div class=\"card-h\"><div><h3>${title}${hint?` <span class=\"hint\">${hint}<\/span>`:''}<\/h3><\/div><\/div><\/div>`);\n (Array.isArray(bodyNodes)?bodyNodes:[bodyNodes]).forEach(n=>n&&c.appendChild(typeof n==='string'?h(n):n));\n return c;\n}\nfunction legend(items){const l=h('<div class=\"legend\"><\/div>');items.forEach(it=>l.appendChild(h(`<span class=\"li\"><span class=\"sw ${it.line?'line':''}\" style=\"background:${it.color}\"><\/span>${it.name}<\/span>`)));return l;}\nfunction shortName(n){return n.replace(' Lake','').replace(' Valley','').replace(' Bay','').replace('Fort ','Ft ').replace(' Springs','').replace('San Francisco','SF').replace('Los Angeles','LA').replace('Magnificent Mile','Mag Mile').replace('McCormick Place','McCormick').replace('Museum Campus','Museum').split(' (')[0];}\nfunction engShort(n){return n.replace(\/\\s*\$.*\$\/,'').replace('Interactive Map & Wayfinding','Map & Wayfinding').replace(' Placements','').replace('Local ','').replace('-Season Getaway','-Season').replace(' & Coupons','').replace(' Push','').replace(' Welcome','').replace(' & Restaurants','').replace(' to Do & Attractions',' to Do').replace(' Builder','').replace(' Calendar','').replace(' & Parking','');}\nfunction setDest(id){activeDest=id;engLoc='all';location.hash='#\/overview';render();}\nfunction engMiniCard(k){\n const sc=engScope(k); const rows=splitFunnel(sc.m, MODULES, sc.seg).sort((a,b)=>b.interactions-a.interactions).slice(0,5);\n const max=rows[0].interactions;\n const c=card('Module & campaign engagement','what draws attention \u2014 drill the funnel','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n rows.forEach(r=>{const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${SEG[r.tag].color}\"><\/span>${r.name}<\/div><\/div><div class=\"lr-val\">${num(r.interactions)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(r.impact)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(r.interactions\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/modules'));list.appendChild(row);});\n c.appendChild(list);\n const btns=h('<div style=\"display:flex;gap:8px;margin-top:12px\"><\/div>');\n btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/modules')\">Modules \u203a<\/button>`));\n btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/campaigns')\">Campaigns & A\/B tests \u203a<\/button>`));\n c.appendChild(btns);\n return c;\n}\n\n\/* ================= OVERVIEW ================= *\/\nfunction pageOverview(){\n const k=K(),m=rollup(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().kind} \u00b7 Executive Dashboard<\/div><h1>${ACT().name} \u2014 ${ACT().scope} Impact<\/h1><\/div><div class=\"meta\">Reporting period<br><b style=\"color:var(--text);font-size:14px\">${periodLabel()}<\/b><br>${m.kiosks} kiosks \u00b7 ${screensTotal()} digital signs \u00b7 ${LOCS().length} zones<\/div><\/div>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>All zones<\/span><\/div>`));\n wrap.appendChild(contextStrip()); wrap.lastChild.style.marginBottom='16px';\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Council-ready summary',aiOverview(k))));\n wrap.appendChild(rampCard(k)); wrap.lastChild.style.marginBottom='16px';\n\n \/\/ KPI band\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 18.4% vs prior period<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)} \u00b7 dollars-first, ledger-level<\/div><\/div>`));\n kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'\u25b2 16.1%',`Local ${money(m.taxLocal)} \u00b7 State ${money(m.taxState)}`,()=>go('#\/tax')));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'\u25b2 21.0%','Hotels \u00b7 dining \u00b7 attractions \u00b7 events',()=>go('#\/partners')));\n kpis.appendChild(kpiTile('Trackable visitor actions',num(m.interactions),'\u25b2 12.7%',`${num(m.conversions)} attributed conversions`));\n wrap.appendChild(kpis);\n\n \/\/ Map + location list\n const mapRow=h('<div class=\"grid row-map\" style=\"margin-bottom:16px\"><\/div>');\n mapRow.appendChild(card('Impact by kiosk location','click a market to drill in',[buildMap(k),legend([{name:'Bubble size = economic impact',color:'var(--azure)'}])],'pad0'+' '));\n const mapCard=mapRow.lastChild;mapCard.style.padding='18px';\n mapRow.appendChild(card('Zones ranked','by economic impact',[buildLocList(k)]));\n wrap.appendChild(mapRow);\n\n \/\/ Funnel + Direct\/influenced by location\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r2.appendChild(card('The visitor funnel',ACT().scope.toLowerCase(),[buildFunnel(m),h('<div class=\"note\">Exposure \u2192 interaction \u2192 high-intent action \u2192 attributed conversion. Rates are TrueOmni platform benchmarks; volumes are ledgered kiosk events.<\/div>')]));\n const dcols=stackedCols(LOCS().map(L=>{const mm=deriveMetrics(L,k);return{label:shortName(L.name),direct:mm.direct,influenced:mm.influenced,onClick:()=>go('#\/location\/'+L.id)};}));\n r2.appendChild(card('Direct vs influenced impact','by market \u00b7 click to drill',[dcols,legend([{name:'Direct (attributed spend)',color:'var(--s-direct)'},{name:'Influenced (supply-chain + wage tail)',color:'var(--s-influenced)'}])]));\n wrap.appendChild(r2);\n\n \/\/ Partner mix + tax preview\n const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r3.appendChild(buildPartnerCard(m,k));\n r3.appendChild(buildTaxPreview(m,k));\n wrap.appendChild(r3);\n\n \/\/ Engagement entry\n wrap.appendChild(engMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Media Network entry\n wrap.appendChild(mediaMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Marketing reach\n wrap.appendChild(reachCard()); wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Trend\n const trend=card('Economic impact trend','monthly \u00b7 '+periodLabel(),[areaChart(rollupSeries(k),MONTHS,{h:220}),h('<div class=\"note\">Set against roughly <b>15M annual visitors<\/b>, this 20-kiosk network is modeled to capture ~2.70M kiosk encounters a year - about <b>18%<\/b> of that base, concentrated in the Salt Palace, Temple Square, the airport and the CTAA hotel network. Salt Lake has the <b>flattest seasonality in the portfolio<\/b>: a January-March ski peak, a summer outdoor season, and convention business filling both shoulders. That evenness is a genuine operating advantage - a kiosk network here earns its keep twelve months a year rather than five. Shoulder-season automation adds an estimated 8-12% during off-peak weeks.<\/div>')]);\n wrap.appendChild(trend);\n return wrap;\n}\n\/* ---- Destination context: the customer's OWN published statistics. Shown\n first so the reader sees the whole visitor economy, then the slice the\n kiosk + screen network measurably influences. ---- *\/\nfunction contextStrip(){\n const c=card('The Salt Lake visitor economy','published destination statistics \u00b7 the base TrueImpact measures against','',' ');\n c.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:2px\">\n <div class=\"si\"><b>${CONTEXT.visitors}<\/b><span>${CONTEXT.visitorsLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.spending}<\/b><span>${CONTEXT.spendingLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.jobs}<\/b><span>${CONTEXT.jobsLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.taxTotal}<\/b><span>${CONTEXT.taxTotalLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.regional}<\/b><span>${CONTEXT.regionalLabel}<\/span><\/div>\n <\/div>`));\n c.appendChild(h(`<div class=\"note\">Source: ${CONTEXT.source}. Everything below is the <b>attributed slice<\/b> of this economy that a ${rollup(1).kiosks}-kiosk, ${screensTotal()}-screen TrueOmni network is modeled to measurably influence — never the whole thing. Salt Lake’s visitor economy returns <b>$1,700 per household<\/b> in annual tax relief. Ski resorts, the Salt Palace, Temple Square, the Great Salt Lake, downtown, Sundance-related travel, outdoor recreation, the National Parks gateway, sports tourism and business travel all drive it.<\/div>`));\n return c;\n}\n\/* ---- Existing owned-channel reach. The in-destination network is the\n extension of these channels to the moment of decision. ---- *\/\nfunction reachCard(){\n const c=card('Convention & visitor services reach','the volume and services Visit Salt Lake already delivers','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n REACH.forEach(r=>list.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\">${r.name}<\/div><div class=\"lr-sub\">${r.sub}<\/div><\/div><div class=\"lr-val\">${r.v}<\/div><\/div>`)));\n c.appendChild(list);\n c.appendChild(h('<div class=\"note\">Visit Salt Lake is one of the nation’s leading convention destinations and serves visitors at the Visitor Information Center. The kiosk and screen network closes the gap in the middle — the in-destination moment when the visitor or delegate is deciding where to eat, which canyon to drive, and whether to extend the stay, and the only moment where that decision can be measured and attributed to a partner.<\/div>'));\n return c;\n}\nfunction rampCard(k){\n const c=card('Deployment ramp - 6 → 20 kiosks','projected run-rate as zones come online (~7 month rollout)','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n let prevK=0;\n PHASES.forEach(ph=>{\n const locs=LOCS().filter(L=>ph.ids.includes(L.id));\n const m=rollup(k,locs); const add=m.kiosks-prevK; prevK=m.kiosks;\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${m.kiosks} kiosks \u00b7 ${m.screens} signs live${add?` (+${add} kiosks)`:''}<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax \u00b7 ${money(m.taxLocal)} local<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(m.kiosks\/20*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n list.appendChild(row);\n });\n c.appendChild(list);\n c.appendChild(h('<div class=\"note\">Cumulative annualized run-rate at each phase. Phase 1 launches where Visit Salt Lake already has standing - the Visitor Information Center and the Salt Palace - because those need no new partner agreements and prove the model fastest. Temple Square and the airport follow, then the ski corridor, the CTAA hotel network and the Delta Center district. Note the timing: capturing a Salt Palace baseline before its 2027 closure turns this from a dashboard into evidence. Figures scale with units online - not a forecast of new demand.<\/div>'));\n return c;\n}\nfunction kpiTile(label,val,delta,foot,onClick){\n const c=h(`<div class=\"card kpi\"${onClick?' style=\"cursor:pointer\"':''}><div class=\"k-label\">${label}<\/div><div class=\"k-val\">${val}<\/div><div class=\"k-delta up\">\u25b2 ${delta.replace('\u25b2','').trim()}<\/div><div class=\"k-foot\">${foot}<\/div><\/div>`);\n if(onClick)c.addEventListener('click',onClick);\n return c;\n}\n\n\/* ---- Destination map (pixel-scale viewBox so marks\/labels stay true size).\n Reads the active destination's outline + each location's x,y. Works for any tenant. ---- *\/\nfunction buildMap(k){\n const D=ACT(), locs=LOCS();\n const svg=el('svg',{viewBox:'0 0 480 620',role:'img','aria-label':D.region+' kiosk map'});\n if(D.lake) svg.appendChild(el('path',{d:D.lake,fill:'var(--s-hotels)','fill-opacity':.12,stroke:'none'}));\n svg.appendChild(el('path',{d:D.outline,class:'ca-outline'}));\n if(D.lakeLabel) svg.appendChild(el('text',{x:D.lakeLabel.x,y:D.lakeLabel.y,'text-anchor':'middle','font-size':12,'font-style':'italic',fill:'var(--muted)',stroke:'none'},D.lakeLabel.t));\n const max=Math.max(...locs.map(L=>deriveMetrics(L,k).total));\n locs.forEach(L=>{\n const mm=deriveMetrics(L,k);const rr=9+18*Math.sqrt(mm.total\/max);\n const px=L.x,py=L.y;\n const g=el('g',{class:'mk'+(state.loc===L.id?' active':''),transform:`translate(${px},${py})`});\n g.appendChild(el('circle',{class:'ring',r:rr+5}));\n g.appendChild(el('circle',{class:'pin',r:rr,fill:'var(--azure)','fill-opacity':.85}));\n g.appendChild(el('circle',{class:'hit',r:Math.max(rr+7,16)}));\n if(rr>16)g.appendChild(el('text',{y:4,'text-anchor':'middle','font-size':11,fill:'#fff',stroke:'none'},money(mm.total)));\n g.appendChild(el('text',{y:rr+15,'text-anchor':'middle','font-size':11.5,'font-weight':700},L.name));\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${L.name}<\/div><div class=\"tt-r\">Impact <b>${money(mm.total)}<\/b><\/div><div class=\"tt-r\">Tax <b>${money(mm.tax)}<\/b><\/div><div class=\"tt-r\">Interaction <b>${pct(L.interactionRate)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);\n g.addEventListener('click',()=>go('#\/location\/'+L.id));\n svg.appendChild(g);\n });\n const box=h('<div class=\"mapwrap\"><\/div>');box.appendChild(svg);return box;\n}\nfunction buildLocList(k){\n const rows=[...LOCS()].map(L=>({L,m:deriveMetrics(L,k)})).sort((a,b)=>b.m.total-a.m.total);\n const max=rows[0].m.total;\n const box=h('<div class=\"loclist\"><\/div>');\n rows.forEach(({L,m})=>{\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${L.name} ${L.badge?`<span class=\"pill tag-hi\">${L.badge}<\/span>`:''}<\/div><div class=\"lr-sub\">${L.sites} \u00b7 ${L.kiosks} kiosks \u00b7 ${L.screens||0} screens<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(m.total\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/location\/'+L.id));\n box.appendChild(row);\n });\n return box;\n}\nfunction buildFunnel(m){\n const stages=[\n {n:'Kiosk exposures',v:m.exposures,rate:''},\n {n:'Interactions',v:m.interactions,rate:'of exposed'},\n {n:'High-intent actions',v:m.highIntent,rate:pct(FUNNEL.highIntent)+' of interactions'},\n {n:'Attributed conversions',v:m.conversions,rate:pct(FUNNEL.conversion)+' of high-intent'},\n ];\n const max=stages[0].v;const cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n const box=h('<div class=\"funnel\"><\/div>');\n stages.forEach((s,i)=>{\n const w=26+40*(s.v\/max);\n const st=h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${w}%;background:${cols[i]}\">${s.n}<\/div><div class=\"fmeta\"><b>${num(s.v)}<\/b> <span class=\"frate\">${s.rate}<\/span><\/div><\/div>`);\n box.appendChild(st);\n });\n return box;\n}\nfunction buildPartnerCard(m,k){\n const parts=Object.entries(m.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color,onClick:()=>go('#\/partners')}));\n const c=card('Partner economic impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n const inner=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n inner.appendChild(donut(parts));\n const list=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n parts.sort((a,b)=>b.v-a.v).forEach(p=>{\n const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/partners'));list.appendChild(row);\n });\n inner.appendChild(list);\n c.appendChild(inner);\n c.appendChild(h('<div class=\"note\">This is the figure a partner sees in their own portal \u2014 every dollar tied to a kiosk referral, QR scan, pass pull, or partner-POS event. <span class=\"toggle-tbl\" onclick=\"go(\\'#\/partners\\')\">Open partner detail \u203a<\/span><\/div>'));\n return c;\n}\nfunction buildTaxPreview(m,k){\n const b=m.taxBreak;\n const parts=[\n {v:b.hotelTOT,name:'MAT (municipal)',color:'var(--s-local)'},\n {v:b.salesTax,name:'HST \u00b7 accommodation',color:'#33abe0'},\n {v:b.rentalTax,name:'HST \u00b7 dining & retail',color:'#7cc9e8'},\n {v:b.stateTax,name:'HST \u00b7 attractions',color:'var(--s-state)'},\n ];\n const c=card('Estimated tax revenue','locality-based \u00b7 click to drill','',' ');\n const rows=parts.map(p=>({label:p.name,parts:[{v:p.v,color:p.color,name:p.name}],total:p.v,onClick:()=>go('#\/tax')}));\n c.appendChild(rankedStacked(rows,{pl:130,w:560}));\n c.appendChild(h(`<div class=\"gauge-track\"><i style=\"width:${(m.recirc\/(m.recirc+m.tax)*100).toFixed(0)}%\"><\/i><\/div>`));\n c.appendChild(h(`<div class=\"note\"><b style=\"color:var(--text)\">${money(m.recirc)}<\/b> soft benefit \u2014 estimated local re-circulation of these public tax dollars through community budgets & payroll. <span class=\"toggle-tbl\" onclick=\"go('#\/tax')\">Full tax breakdown \u203a<\/span><\/div>`));\n return c;\n}\n\n\/* ================= LOCATION DETAIL ================= *\/\nfunction pageLocation(id){\n const L=findLoc(id);if(!L)return pageOverview();\n const k=K(),m=deriveMetrics(L,k),r=L.tax;\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> All ${ACT().region} markets<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>${L.name}<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Kiosk market${L.badge?` \u00b7 <span style=\"color:var(--good)\">${L.badge}<\/span>`:''}<\/div><h1>${L.name}<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">${L.sites} \u00b7 ${L.kiosks} kiosks \u00b7 ${L.screens||0} signs \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Tax rates<br><b style=\"color:var(--text);font-size:13px\">Lodging ${r.tot}% \u00b7 Sales ${r.sales}%<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Market read',aiLocation(L,k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)}<\/div><\/div>`));\n kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'',`Local ${money(m.taxLocal)} \u00b7 State ${money(m.taxState)}`,()=>go('#\/tax')));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'','across 4 segments',()=>go('#\/partners')));\n kpis.appendChild(kpiTile('Interaction rate',pct(L.interactionRate),'',`${num(m.interactions)} interactions`));\n wrap.appendChild(kpis);\n\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r2.appendChild(card('Visitor funnel','this market',[buildFunnel(m)]));\n r2.appendChild(buildLocTaxCard(m,L));\n wrap.appendChild(r2);\n\n const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const parts=Object.entries(m.partners).map(([pid,v])=>({v,name:SEG[pid].name,color:SEG[pid].color}));\n const pc=card('Partner impact \u2014 '+L.name,'who captured the visitor dollar','',' ');\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n pin.appendChild(donut(parts));\n const pl=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n parts.sort((a,b)=>b.v-a.v).forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n pin.appendChild(pl);pc.appendChild(pin);r3.appendChild(pc);\n r3.appendChild(card('Monthly impact','seasonality',[areaChart(seriesFor(L,k),MONTHS,{h:210})]));\n wrap.appendChild(r3);\n\n \/\/ sample named partners\n wrap.appendChild(buildSamplePartners(L,m));\n return wrap;\n}\nfunction buildLocTaxCard(m,L){\n const b=m.taxBreak,r=L.tax;\n const rows=[\n {label:`Lodging tax (${r.tot}%)`,parts:[{v:b.hotelTOT,color:'var(--s-local)',name:'Lodging tax'}],total:b.hotelTOT},\n {label:`Sales & use tax (${r.sales}%)`,parts:[{v:b.salesTax,color:'#33abe0',name:'Sales & use tax'}],total:b.salesTax},\n {label:`Rental-car excise (${r.rental}%)`,parts:[{v:b.rentalTax,color:'#7cc9e8',name:'Rental-car excise'}],total:b.rentalTax},\n {label:`Utah state capture`,parts:[{v:b.stateTax,color:'var(--s-state)',name:'Utah state capture'}],total:b.stateTax},\n ];\n const c=card('Estimated tax revenue','locality-based','',' ');\n c.appendChild(rankedStacked(rows,{pl:150,w:560}));\n c.appendChild(h(`<div class=\"note\">Rates are set by this jurisdiction \u2014 which is why a visitor here is worth a different tax yield than in any other market. <b style=\"color:var(--text)\">${money(m.recirc)}<\/b> estimated re-circulation (soft benefit).<\/div>`));\n return c;\n}\nfunction buildSamplePartners(L,m){\n const SAMPLES={\n la:['JW Marriott L.A. LIVE','Grand Central Market','Griffith Observatory','Crypto.com Arena'],\n sf:['Hotel Nikko','Ferry Building Marketplace','Alcatraz Cruises','Moscone Center'],\n sd:['Hotel del Coronado','Little Italy Food Hall','San Diego Zoo','Petco Park'],\n ana:['Anaheim Marriott','Downtown Disney Dining','Disneyland Resort','Angel Stadium'],\n bb:['The Lodge at Big Bear','Peppercorn Grille','Big Bear Mountain Resort','Village Events'],\n napa:['Carneros Resort','The French Laundry','Castello di Amorosa','Oxbow Public Market'],\n ps:['Parker Palm Springs','Workshop Kitchen','Palm Springs Tram','Coachella \/ Stagecoach'],\n sac:['Citizen Hotel','Old Sacramento Waterfront','California State Railroad Museum','Golden 1 Center'],\n ord:['Hilton O\u2019Hare','Tortas Frontera','Terminal 5 Retail','United Club'],\n mag:['The Peninsula Chicago','Purple Pig','360 CHICAGO','Water Tower Place'],\n navy:['Sable at Navy Pier','Giordano\u2019s','Centennial Wheel','Navy Pier Events'],\n mcc:['Marriott Marquis Chicago','Wintrust Cafe','Field Museum','McCormick Expo Halls'],\n loop:['JW Marriott Chicago','The Berghoff','Skydeck Willis Tower','Chicago Theatre'],\n mus:['Hilton Museum Campus','Shedd Cafe','Shedd Aquarium','Adler After Dark'],\n wrig:['Hotel Zachary','Gallagher Way Dining','Wrigley Field Tours','Cubs Home Games'],\n orl:['Hilton Bonnet Creek','Disney Springs Dining','Universal Orlando','OCCC Events'],\n mia:['Fontainebleau Miami','Joe\u2019s Stone Crab','Vizcaya Museum','Ultra \/ Art Basel'],\n tpa:['Tampa Marriott Water St','Columbia Restaurant','Busch Gardens','Amalie Arena'],\n ftl:['W Fort Lauderdale','Casa Sensei','Riverwalk Cruises','Broward Convention'],\n jax:['Marriott Downtown JAX','Cowford Chophouse','MOSH Museum','VyStar Arena'],\n nap:['Ritz-Carlton Naples','Campiello','Naples Botanical Garden','5th Ave Events'],\n key:['Casa Marina Resort','Blue Heaven','Mallory Square Sunset','Fantasy Fest'],\n };\n const names=SAMPLES[L.id]||['Hotel','Restaurant','Attraction','Venue'];\n const segIds=['hotels','dining','attractions','events'];\n const c=card('Sample attributed partners','illustrative \u2014 top referral recipients','',' ');\n const tbl=h('<table><thead><tr><th>Partner<\/th><th>Segment<\/th><th>Attributed spend<\/th><th>Referrals<\/th><th>Trend<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n const tb=tbl.querySelector('tbody');\n segIds.forEach((sid,i)=>{\n const v=m.partners[sid]*(0.34-i*0.03);\n const refs=Math.round(m.highIntent*L.mix[sid]*0.4);\n tb.appendChild(h(`<tr><td><b>${names[i]}<\/b><\/td><td><span class=\"pill tag-mid\">${SEG[sid].name}<\/span><\/td><td class=\"tnum\">${money2(v)}<\/td><td class=\"tnum\">${refs.toLocaleString()}<\/td><td><span class=\"pill tag-hi\">\u25b2 ${(8+i*3)}%<\/span><\/td><\/tr>`));\n });\n c.appendChild(tbl);\n return c;\n}\n\n\/* ================= PARTNER DETAIL ================= *\/\nfunction pagePartners(){\n const k=K(),m=rollup(k);const tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Partner economic impact<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Partner economic impact<\/div><h1>What the visitor dollar did for partners<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(tot)}<\/b> attributed<\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Partner read',aiPartner(k))));\n\n \/\/ segment cards\n const icons={hotels:'M3 21V9l9-6 9 6v12M9 21v-6h6v6',dining:'M6 3v7m0 0a3 3 0 006 0V3M6 10v11M18 3c-2 0-3 2-3 5s1 4 3 4v9',attractions:'M3 21l9-18 9 18M8 21v-5h8v5',events:'M3 8h18M3 8l2-4h14l2 4M5 8v12h14V8'};\n const cards=h('<div class=\"seg-cards\" style=\"margin-bottom:16px\"><\/div>');\n Object.entries(m.partners).sort((a,b)=>b[1]-a[1]).forEach(([id,v])=>{\n const c=h(`<div class=\"seg-card\"><div class=\"sc-top\"><span class=\"sc-ic\" style=\"background:${SEG[id].color}\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"${icons[id]}\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>${SEG[id].name}<\/div><div class=\"sc-val\">${money(v)}<\/div><div class=\"sc-sub\">${pct(v\/tot,0)} of partner impact<\/div><div class=\"sc-count\"><span>Est. partners<\/span><span>${Math.round(400*SEG_SHARE(id))}<\/span><\/div><\/div>`);\n cards.appendChild(c);\n });\n wrap.appendChild(cards);\n\n \/\/ impact by segment across locations (stacked ranked)\n const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k);const p=mm.partners;const t=Object.values(p).reduce((a,b)=>a+b,0);\n return {label:L.name,total:t,onClick:()=>go('#\/location\/'+L.id),parts:['hotels','dining','attractions','events'].map(s=>({v:p[s],color:SEG[s].color,name:SEG[s].name}))};\n }).sort((a,b)=>b.total-a.total);\n const c1=card('Partner impact by market','stacked by segment \u00b7 click a bar to open the market','',' ');\n c1.appendChild(rankedStacked(rows,{pl:120,w:660}));\n c1.appendChild(legend(Object.keys(SEG).map(id=>({name:SEG[id].name,color:SEG[id].color}))));\n wrap.appendChild(c1);\n\n \/\/ why it matters\n wrap.appendChild(card('Why partners upgrade','the portal effect',[h(`<div class=\"stat-inline\" style=\"margin-top:6px\"><div class=\"si\"><b>+15\u201330%<\/b><span>itinerary inclusion lift<\/span><\/div><div class=\"si\"><b>+20\u201340%<\/b><span>listing exposure<\/span><\/div><div class=\"si\"><b>+10\u201325%<\/b><span>pass participation<\/span><\/div><div class=\"si\"><b>>30%<\/b><span>upgrade to premium in 18 mo<\/span><\/div><\/div>`),h('<div class=\"note\">The Partner ROI view is the single most-requested feature in the 2026 customer survey. When a restaurant or hotel sees its own attributed dollars, flat-dues membership becomes performance-aligned membership.<\/div>')]));\n return wrap;\n}\nfunction SEG_SHARE(id){return {hotels:.34,dining:.30,attractions:.22,events:.14}[id];}\n\n\/* ================= TAX DETAIL ================= *\/\nfunction pageTax(){\n const k=K(),m=rollup(k),b=m.taxBreak;\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Estimated tax revenue<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Public revenue impact<\/div><h1>Estimated tax revenue by zone<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(m.tax)}<\/b> total est.<\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Tax read',aiTax(k))));\n\n \/\/ KPI tiles by tax type\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total estimated tax revenue<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.tax).replace(curSym(),'')}<\/div><div class=\"k-foot\">Stays local ${money(m.taxLocal)} + Georgia state ${money(m.taxState)}<\/div><\/div>`));\n kpis.appendChild(kpiTile('Lodging tax',money(b.hotelTOT),'','15.52% all-in (7.07% TRT + 8.45% sales)'));\n kpis.appendChild(kpiTile('Back to Visit Salt Lake',money(m.cvbShare),'','2.0% CTAA assessment on room revenue'));\n kpis.appendChild(kpiTile('Sales & use tax',money(b.salesTax),'','8.45% (UT 4.85% + county 2.6% + city 1%)'));\n wrap.appendChild(kpis);\n\n \/\/ stacked tax by location (local components + state)\n const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k),bb=mm.taxBreak;\n return {label:L.name,total:mm.tax,onClick:()=>go('#\/location\/'+L.id),parts:[\n {v:bb.hotelTOT,color:'var(--s-local)',name:'Lodging tax'},\n {v:bb.salesTax,color:'#33abe0',name:'Sales & use tax'},\n {v:bb.rentalTax,color:'#7cc9e8',name:'Rental-car excise'},\n {v:bb.stateTax,color:'var(--s-state)',name:'Utah state capture'},\n ]};}).sort((a,b)=>b.total-a.total);\n const c1=card('Estimated tax revenue by zone','lodging tax \u00b7 sales & use \u00b7 rental-car \u00b7 state capture \u00b7 click a bar to drill','',' ');\n c1.appendChild(rankedStacked(rows,{pl:120,w:680}));\n c1.appendChild(legend([{name:'Lodging tax',color:'var(--s-local)'},{name:'Sales & use tax',color:'#33abe0'},{name:'Rental-car excise',color:'#7cc9e8'},{name:'Utah state capture',color:'var(--s-state)'}]));\n wrap.appendChild(c1);\n\n \/\/ recirculation soft benefit\n const recircCard=card('Recirculation \u2014 the soft benefit','induced community activity from public tax dollars','',' ');\n recircCard.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(m.tax)}<\/b><span>hard tax captured<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${money(m.recirc)}<\/b><span>est. local re-circulation<\/span><\/div><div class=\"si\"><b>${money(m.tax+m.recirc)}<\/b><span>combined public benefit<\/span><\/div><\/div>`));\n recircCard.appendChild(h(`<div class=\"gauge-track\" style=\"margin-top:14px\"><i style=\"width:${(m.recirc\/(m.tax+m.recirc)*100).toFixed(0)}%\"><\/i><\/div>`));\n recircCard.appendChild(h('<div class=\"note\">Public revenue does not leave the community \u2014 it funds payroll, services, and local procurement that are re-spent through the regional economy. Modeled conservatively at 0.9\u00d7 of captured tax (induced\/soft). This is the number that turns \"we captured tax\" into \"we grew the local economy.\"<\/div>'));\n wrap.appendChild(recircCard);\n\n \/\/ full data table\n const c2=card('Full tax detail','auditable line items \u00b7 '+periodLabel(),'',' ');\n const tbl=h('<table><thead><tr><th>Zone<\/th><th>Lodging %<\/th><th>Lodging tax<\/th><th>Sales & use<\/th><th>Rental-car<\/th><th>UT state<\/th><th>Total tax<\/th><th>Recirc (soft)<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n const tb=tbl.querySelector('tbody');\n rows.forEach(r=>{const L=LOCS().find(x=>x.name===r.label);const mm=deriveMetrics(L,k),bb=mm.taxBreak,rt=L.tax;\n const tr=h(`<tr><td><b>${L.name}<\/b><\/td><td class=\"tnum\">${rt.tot}%<\/td><td class=\"tnum\">${money2(bb.hotelTOT)}<\/td><td class=\"tnum\">${money2(bb.salesTax)}<\/td><td class=\"tnum\">${money2(bb.rentalTax)}<\/td><td class=\"tnum\">${money2(bb.stateTax)}<\/td><td class=\"tnum\"><b>${money2(mm.tax)}<\/b><\/td><td class=\"tnum\" style=\"color:var(--good)\">${money2(mm.recirc)}<\/td><\/tr>`);\n tr.addEventListener('click',()=>go('#\/location\/'+L.id));tb.appendChild(tr);\n });\n c2.appendChild(tbl);\n wrap.appendChild(c2);\n return wrap;\n}\n\n\/* ================= NETWORK ROLL-UP (all destinations) ================= *\/\nfunction pageNetwork(){\n const k=K(),{net,parts}=networkAgg(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">TrueOmni Network \u00b7 All destinations<\/div><h1>Total economic impact \u2014 every kiosk, every destination<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text);font-size:14px\">${net.destinations} destinations \u00b7 ${num(net.kiosks)} kiosks<\/b><\/div><\/div>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>TrueOmni Network<\/span><span class=\"sep\">\u203a<\/span><span>All destinations<\/span><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Network roll-up',aiNetwork(k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Network economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(net.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 22.6% YoY<\/div><div class=\"k-foot\">Direct ${money(net.direct)} + Influenced ${money(net.influenced)} \u00b7 ${net.destinations} destinations, ledger-level<\/div><\/div>`));\n kpis.appendChild(kpiTile('Public tax revenue',money(net.tax),'\u25b2 19.4%',`Local ${money(net.taxLocal)} \u00b7 State ${money(net.taxState)}`));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(net.partners).reduce((a,b)=>a+b,0)),'\u25b2 24.1%','across all destinations'));\n kpis.appendChild(kpiTile('Trackable visitor actions',num(net.interactions),'\u25b2 15.2%',`${num(net.conversions)} attributed conversions`));\n wrap.appendChild(kpis);\n\n \/\/ destinations ranked (real 3 + modeled long-tail)\n const destRows=NET_IDS.map((id,i)=>({id,name:DESTINATIONS[id].name,region:DESTINATIONS[id].region,kind:DESTINATIONS[id].kind,m:parts[i]}))\n .sort((a,b)=>b.m.total-a.m.total);\n const maxD=destRows[0].m.total;\n const dl=h('<div class=\"loclist\"><\/div>');\n destRows.forEach(d=>{\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${d.name}<\/div><div class=\"lr-sub\">${d.kind} \u00b7 ${d.m.kiosks} kiosks \u00b7 ${d.region}<\/div><\/div><div class=\"lr-val\">${money(d.m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(d.m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(d.m.total\/maxD*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>setDest(d.id));dl.appendChild(row);\n });\n const realTot=parts.reduce((a,b)=>a+b.total,0), othersTot=net.total-realTot, othersTax=net.tax-parts.reduce((a,b)=>a+b.tax,0), othersK=net.kiosks-parts.reduce((a,b)=>a+b.kiosks,0);\n dl.appendChild(h(`<div class=\"locrow\" style=\"opacity:.85;cursor:default\"><div><div class=\"lr-name\">Other ${net.destinations-3} destinations<\/div><div class=\"lr-sub\">North America + Japan \u00b7 ~${num(othersK)} kiosks \u00b7 modeled long-tail<\/div><\/div><div class=\"lr-val\">${money(othersTot)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(othersTax)} tax<\/div><\/div><span class=\"chev\" style=\"opacity:0\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(othersTot\/maxD*100).toFixed(0)}%;background:linear-gradient(90deg,#8b96a5,#5B6675)\"><\/i><\/div><\/div>`));\n\n const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r1.appendChild(card('Destinations ranked','click a live destination to drill into its kiosks',[dl,h('<div class=\"note\">California, Chicago and Florida are live TrueImpact tenants shown from their own kiosk data. The long-tail bucket models the remaining network to the published footprint.<\/div>')]));\n \/\/ network partner mix\n const parts2=Object.entries(net.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color}));\n const pc=card('Network partner impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n pin.appendChild(donut(parts2));\n const plist=h('<div style=\"flex:1;min-width:190px\"><\/div>');\n parts2.sort((a,b)=>b.v-a.v).forEach(p=>plist.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n pin.appendChild(plist);pc.appendChild(pin);\n r1.appendChild(pc);\n wrap.appendChild(r1);\n\n \/\/ engagement entry (network scope)\n wrap.appendChild(engMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ network trend\n wrap.appendChild(card('Network economic impact trend','monthly \u00b7 all destinations',[areaChart(networkSeries(k),MONTHS,{h:220}),h('<div class=\"note\">The category\\'s first aggregate impact curve built from first-party behavioral data across the network. Each destination re-circulates public tax dollars into its own community \u2014 an estimated '+money(net.recirc)+' network-wide (soft benefit).<\/div>')]));\n return wrap;\n}\n\n\/* ================= ENGAGEMENT DRILL-THROUGH ================= *\/\nfunction engScope(k){\n if(activeDest==='network'){const m=networkAgg(k).net;return {m,name:'the TrueOmni Network',seg:segSharesOf(m),locs:[]};}\n if(engLoc!=='all'){const L=findLoc(engLoc);if(L){const m=deriveMetrics(L,k);return {m,name:L.name,seg:segSharesOf(m),locs:LOCS()};}}\n const m=rollup(k);return {m,name:ACT().region,seg:segSharesOf(m),locs:LOCS()};\n}\nfunction engMetrics(mode){\n const base={\n interactions:{label:'Attention', get:r=>r.interactions, fmt:num, tfmt:v=>num(v)+' sessions'},\n highIntent: {label:'High-intent', get:r=>r.highIntent, fmt:num, tfmt:v=>num(v)+' actions'},\n conversions: {label:'Conversions', get:r=>r.conversions, fmt:num, tfmt:v=>num(v)+' conv.'},\n impact: {label:'Attributed $', get:r=>r.impact, fmt:money, tfmt:money2},\n };\n if(mode==='modules') base.time={label:'Time spent',get:r=>r.timeHrs,fmt:v=>num(v)+' h',tfmt:v=>num(v)+' hours'};\n else base.roas={label:'ROI (ROAS)',get:r=>r.roas,fmt:v=>v.toFixed(1)+'\u00d7',tfmt:v=>v.toFixed(2)+'\u00d7 return'};\n return base;\n}\nfunction setEng(key,val){ if(key==='mode'){engMode=val;engMetric='interactions';} else if(key==='loc'){engLoc=val;} else {engMetric=val;}\n location.hash = '#\/'+(engMode==='modules'?'modules':'campaigns'); render(); }\nfunction pageEngagement(){\n const k=K(), sc=engScope(k);\n const items = engMode==='modules'?MODULES:CAMPAIGNS;\n const rows = splitFunnel(sc.m, items, sc.seg);\n const M = engMetrics(engMode);\n if(!M[engMetric]) engMetric='interactions';\n const met=M[engMetric];\n rows.sort((a,b)=>(met.get(b)||0)-(met.get(a)||0));\n const colorOf=r=> engMode==='modules'?SEG[r.tag].color:CAMP_TYPE[r.type];\n\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${activeDest==='network'?'Network':ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${activeDest==='network'?'TrueOmni Network':ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Engagement drill-through<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Marketing \u00b7 Engagement drill-through<\/div><h1>What draws attention \u2014 and what to invest in<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${sc.name}<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Investment read',aiEngagement(rows,engMode,sc.name))));\n\n \/\/ filters\n const f=h('<div class=\"filters\"><\/div>');\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Dimension<\/span><div class=\"fseg\">\n <button class=\"${engMode==='modules'?'on':''}\" onclick=\"setEng('mode','modules')\">Modules<\/button>\n <button class=\"${engMode==='campaigns'?'on':''}\" onclick=\"setEng('mode','campaigns')\">Campaigns<\/button><\/div><\/div>`));\n if(sc.locs.length){\n const opts=['<option value=\"all\"'+(engLoc==='all'?' selected':'')+'>All markets<\/option>']\n .concat(sc.locs.map(L=>`<option value=\"${L.id}\"${engLoc===L.id?' selected':''}>${L.name}<\/option>`)).join('');\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Location<\/span><select class=\"fsel\" onchange=\"setEng('loc',this.value)\">${opts}<\/select><\/div>`));\n }\n const mkeys=Object.keys(M);\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Rank by<\/span><div class=\"fseg\">${mkeys.map(mk=>`<button class=\"${mk===engMetric?'on':''}\" onclick=\"setEng('metric','${mk}')\">${M[mk].label}<\/button>`).join('')}<\/div><\/div>`));\n wrap.appendChild(f);\n\n \/\/ ranked bar + top funnel\n const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const barRows=rows.map(r=>({label:engShort(r.name),parts:[{v:met.get(r)||0,color:colorOf(r),name:met.label}],total:met.get(r)||0}));\n const rk=card(`${engMode==='modules'?'Modules':'Campaigns'} ranked by ${met.label.toLowerCase()}`,'stack ranking','',' ');\n rk.appendChild(rankedStacked(barRows,{pl:150,w:640,pr:74,fmt:met.fmt,tfmt:met.tfmt}));\n r1.appendChild(rk);\n \/\/ top item funnel drill-through\n const top=rows[0];\n const fc=card('Funnel drill-through','top '+(engMode==='modules'?'module':'campaign')+': '+top.name,[buildEngFunnel(top),h(`<div class=\"note\">Exposures \u2192 interactions \u2192 high-intent \u2192 attributed conversions for <b>${top.name}<\/b>. Conversion rate <b>${pct(top.convRate,1)}<\/b>${top.roas?` \u00b7 ROAS <b>${top.roas.toFixed(1)}\u00d7<\/b>`:''}${top.timeHrs?` \u00b7 <b>${num(top.timeHrs)}<\/b> engaged hours`:''}.<\/div>`)]);\n r1.appendChild(fc);\n wrap.appendChild(r1);\n\n \/\/ full table\n const tc=card(`${engMode==='modules'?'Module':'Campaign'} funnel \u2014 full breakdown`,'every stage \u00b7 '+periodLabel(),'',' ');\n tc.appendChild(buildEngTable(rows,engMode,colorOf));\n wrap.appendChild(tc);\n\n \/\/ A\/B tests (campaigns only)\n if(engMode==='campaigns'){\n const tests=AB_TESTS.map(t=>({t,row:rows.find(r=>r.id===t.camp)})).filter(x=>x.row);\n const abWrap=card('A\/B campaign tests','conversion rate by variant \u2014 compare & contrast',[h('<div class=\"grid row-2\" id=\"abgrid\" style=\"margin-top:2px\"><\/div>')]);\n const grid=abWrap.querySelector('#abgrid');\n tests.forEach(({t,row})=>grid.appendChild(buildABcard(t,row)));\n wrap.appendChild(abWrap);\n }\n return wrap;\n}\nfunction buildEngFunnel(r){\n const stages=[['Exposures',r.exposures,''],['Interactions',r.interactions,pct(r.interactions\/r.exposures,0)+' of exposed'],\n ['High-intent',r.highIntent,pct(r.highIntent\/r.interactions,0)+' of interactions'],['Conversions',r.conversions,pct(r.conversions\/r.highIntent,0)+' of high-intent']];\n const max=stages[0][1],cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n const box=h('<div class=\"funnel\"><\/div>');\n stages.forEach(([n,v,rate],i)=>box.appendChild(h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${26+40*(v\/max)}%;background:${cols[i]}\">${n}<\/div><div class=\"fmeta\"><b>${num(v)}<\/b> <span class=\"frate\">${rate}<\/span><\/div><\/div>`)));\n return box;\n}\nfunction buildEngTable(rows,mode,colorOf){\n const head = mode==='modules'\n ? '<tr><th>Module<\/th><th>Exposures<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Time<\/th><th>Attributed $<\/th><th>$\/1K int<\/th><\/tr>'\n : '<tr><th>Campaign<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Spend<\/th><th>Attributed $<\/th><th>ROAS<\/th><\/tr>';\n const tbl=h(`<table><thead>${head}<\/thead><tbody><\/tbody><\/table>`);\n const tb=tbl.querySelector('tbody');\n rows.forEach(r=>{\n const dot=`<span class=\"sw\" style=\"display:inline-block;width:10px;height:10px;border-radius:3px;background:${colorOf(r)};margin-right:7px;vertical-align:-1px\"><\/span>`;\n const conv=`<span class=\"conv-pill\">${pct(r.convRate,1)}<\/span>`;\n if(mode==='modules'){\n tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><\/td><td class=\"tnum\">${num(r.exposures)}<\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${num(r.timeHrs)} h<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\">${money(r.valPerK)}<\/td><\/tr>`));\n } else {\n tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><div class=\"ab-sub\" style=\"margin-left:17px\">${r.type}<\/div><\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${money(r.spend)}<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\"><span class=\"pill ${r.roas>=4?'tag-hi':'tag-mid'}\">${r.roas.toFixed(1)}\u00d7<\/span><\/td><\/tr>`));\n }\n });\n return tbl;\n}\nfunction buildABcard(t,row){\n \/\/ split the campaign row's traffic; blended conv rate must equal row.convRate\n const base=row.convRate, rA=base\/(t.split + (1-t.split)*t.bLift), rB=rA*t.bLift;\n const intA=row.interactions*t.split, intB=row.interactions*(1-t.split);\n const cvA=intA*rA, cvB=intB*rB;\n const impA=row.impact*(cvA\/(cvA+cvB)), impB=row.impact*(cvB\/(cvA+cvB));\n const winnerB=t.bLift>1, decisive=t.conf>=0.9;\n const maxR=Math.max(rA,rB);\n const badge = t.status==='No winner yet' ? `<span class=\"ab-badge ab-none\">Running \u00b7 ${pct(t.conf,0)} conf.<\/span>`\n : `<span class=\"ab-badge ab-win\">${t.status} \u00b7 ${pct(t.conf,0)} conf.<\/span>`;\n const lift=(rB\/rA-1);\n const c=h(`<div class=\"ab-card\"><\/div>`);\n c.appendChild(h(`<div class=\"ab-head\"><div><div class=\"abt\">${t.name}<\/div><div class=\"abs\">${row.name} \u00b7 ${num(row.interactions)} sessions split ${Math.round(t.split*100)}\/${Math.round((1-t.split)*100)}<\/div><\/div>${badge}<\/div>`));\n const variant=(tag,label,r,cv,imp,isWin)=>`\n <div class=\"ab-var\">\n <div class=\"ab-tag\" style=\"background:${isWin?'var(--good)':'var(--slate)'}\">${tag}<\/div>\n <div><div class=\"ab-nm\">${label} ${isWin?'<span class=\"conv-pill\" style=\"background:rgba(12,163,12,.14);color:var(--good)\">winner<\/span>':''}<\/div><div class=\"ab-sub\">${num(cv)} conversions \u00b7 ${money(imp)} attributed<\/div><\/div>\n <div class=\"ab-conv\"><b>${pct(r,2)}<\/b><span>conv. rate<\/span><\/div>\n <div class=\"ab-bar\"><i style=\"width:${(r\/maxR*100).toFixed(0)}%;background:${isWin?'var(--good)':'var(--slate)'}\"><\/i><\/div>\n <\/div>`;\n c.appendChild(h(variant('A',t.a,rA,cvA,impA,!winnerB)));\n c.appendChild(h(variant('B',t.b,rB,cvB,impB,winnerB)));\n c.appendChild(h(`<div class=\"ab-foot\"><span>Variant B vs A<\/span><span><b style=\"color:${lift>=0?'var(--good)':'var(--warn)'}\">${lift>=0?'+':''}${pct(lift,1)}<\/b> conversion-rate lift<\/span><\/div>`));\n return c;\n}\n\n\/* ================= MEDIA NETWORK ================= *\/\nfunction aiMedia(k){const m=mediaMetrics(k);\n return `At the planned <b>${m.kiosks}-kiosk<\/b> network, TrueImpact projects <span class=\"em\">${money(m.rev)}<\/span> a year in advertising revenue at the mid scenario (range ${money(m.band.floor)}\u2013${money(m.band.strong)}), from an estimated <b>${num(m.impressions)}<\/b> ad impressions \u2014 an effective CPM near <b>${money(m.cpm)}<\/b>, in line with digital out-of-home. About <b>${pct(MEDIA.streamSplit.direct)}<\/b> is direct\/native local sales, the rest filled programmatically through Google Ad Manager. Adding the <b>${screensTotal()}-sign<\/b> digital signage layer takes <b>Total Advertising Revenue<\/b> to <span class=\"em\">${money(adTotals(k).rev)}<\/span> a year, which covers the platform's annual fee several times over and repays all hardware in roughly <b>${adTotals(k).payback.toFixed(1)} years<\/b> \u2014 the self-funding growth loop that turns the network from a cost line into a revenue line.`;}\nfunction mediaMiniCard(k){const m=mediaMetrics(k);\n const c=card('Media Network \u00b7 advertising revenue','the self-funding layer','',' ');\n const at=adTotals(k);\n c.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:2px\"><div class=\"si\"><b>${money(at.rev)}<\/b><span>Total Advertising Revenue \/ yr<\/span><\/div><div class=\"si\"><b>${money(m.rev)}<\/b><span>kiosk ad revenue<\/span><\/div><div class=\"si\"><b>${money(at.signageRev)}<\/b><span>signage ad revenue<\/span><\/div><div class=\"si\"><b>${num(at.impressions)}<\/b><span>screen impressions \/ yr<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${at.payback.toFixed(1)} yr<\/b><span>capital payback<\/span><\/div><\/div>`));\n c.appendChild(h(`<div style=\"display:flex;gap:8px;margin-top:12px\"><button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/media')\">Open Media Network \u203a<\/button><\/div>`));\n return c;\n}\nfunction pageMedia(){\n const k=K(); const m=mediaMetrics(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Media Network<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Advertising \u00b7 Media Network<\/div><h1>Media Network \u2014 advertising revenue potential<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">Native direct-sold + Google Ad Manager programmatic \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Sell-through at maturity<br><b style=\"color:var(--text);font-size:14px\">${pct(MEDIA.fillMature)} fill \u00b7 ${m.kiosks} kiosks \u00b7 ${screensTotal()} screens<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Media read', aiMedia(k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Annual ad-revenue potential<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.rev).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 scales with fill + kiosks<\/div><div class=\"k-foot\">Range ${money(m.band.floor)}\u2013${money(m.band.strong)} \u00b7 $500–1,500 \/ kiosk \/ mo<\/div><\/div>`));\n kpis.appendChild(kpiTile('Screen impressions \/ yr',num(adTotals(k).impressions),'','kiosk containers + signage loop'));\n kpis.appendChild(kpiTile('Effective CPM',money(m.cpm),'','kiosk inventory \u00b7 in line with DOOH'));\n kpis.appendChild(kpiTile('Total Advertising Revenue',money(adTotals(k).rev),'',`kiosk ${money(m.rev)} + signage ${money(adTotals(k).signageRev)}`));\n wrap.appendChild(kpis);\n\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const invCard=card('Revenue by inventory type','container-level potential (Omni Media Network)','',' ');\n const list=h('<div class=\"loclist\"><\/div>'); const maxv=Math.max(...m.byInv.map(x=>x.v));\n m.byInv.slice().sort((a,b)=>b.v-a.v).forEach(x=>{list.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\">${x.name}<\/div><div class=\"lr-val\">${money(x.v)}<div class=\"lr-sub\" style=\"font-weight:600\">${pct(x.share)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(x.v\/maxv*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n invCard.appendChild(list); r2.appendChild(invCard);\n const streamCard=card('Direct vs programmatic','native sales + Google Ad Manager','',' ');\n const parts=[{v:m.byStream.direct,name:'Direct \/ native sold',color:'var(--s-hotels)'},{v:m.byStream.programmatic,name:'Programmatic (GAM \/ DTN)',color:'var(--s-events)'}];\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>'); pin.appendChild(donut(parts));\n const pl=h('<div style=\"flex:1;min-width:180px\"><\/div>'); parts.forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`))); pin.appendChild(pl);\n streamCard.appendChild(pin); r2.appendChild(streamCard);\n wrap.appendChild(r2);\n\n const rampC=card('Ad-revenue ramp \u00b7 Deployment ramp - 6 → 20 kiosks','builds with units online and sell-through','',' ');\n const rl=h('<div class=\"loclist\"><\/div>');\n PHASES.forEach(ph=>{const locs=LOCS().filter(L=>ph.ids.includes(L.id));const mm=mediaMetrics(k,locs);const fill=MEDIA.fillByPhase[ph.n];const rev=mm.rev*(fill\/MEDIA.fillMature);\n rl.appendChild(h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${mm.kiosks} kiosks \u00b7 ${pct(fill)} fill<\/div><\/div><div class=\"lr-val\">${money(rev)}<div class=\"lr-sub\" style=\"font-weight:600\">\/yr run-rate<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(mm.kiosks\/20*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n rampC.appendChild(rl);\n rampC.appendChild(h('<div class=\"note\">Revenue scales with kiosks online and with sell-through as impressions grow. Local partners anchor direct sales from day one; programmatic (Google Ad Manager) fills remnant inventory once impression volume attracts national demand.<\/div>'));\n wrap.appendChild(rampC);\n\n \/\/ ---- DIGITAL SIGNAGE (non-interactive broadcast screens) ----\n const sg=signageMetrics(k);\n if(sg){\n const sgHead=card('Digital Signage \u00b7 the broadcast layer',`${sg.screens} non-interactive digital signs \u00b7 reach and ad inventory, not transactions`,'',' ');\n sgHead.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:2px\">\n <div class=\"si\"><b>${sg.screens}<\/b><span>screens deployed<\/span><\/div>\n <div class=\"si\"><b>${num(sg.impressions)}<\/b><span>screen impressions \/ yr<\/span><\/div>\n <div class=\"si\"><b>${num(sg.reach)}<\/b><span>reach (people \/ yr)<\/span><\/div>\n <div class=\"si\"><b>${SIGNAGE.dwellSec}s<\/b><span>avg dwell \/ attention<\/span><\/div>\n <div class=\"si\"><b>${sg.spotsPerLoop}<\/b><span>spots per ${SIGNAGE.loopSec}s loop<\/span><\/div>\n <div class=\"si\"><b>${pct(sg.shareOfVoice)}<\/b><span>share of voice \/ advertiser<\/span><\/div>\n <div class=\"si\"><b>${pct(SIGNAGE.fillMature)}<\/b><span>signage fill rate (mature)<\/span><\/div>\n <div class=\"si\"><b>${money(sg.rev)}<\/b><span>signage ad revenue \/ yr<\/span><\/div>\n <div class=\"si\"><b>${money(sg.rev\/sg.screens)}<\/b><span>revenue per screen \/ yr<\/span><\/div>\n <div class=\"si\"><b>${money(sg.cpm)}<\/b><span>signage CPM<\/span><\/div>\n <\/div>`));\n sgHead.appendChild(h(`<div class=\"note\"><b>Signage broadcasts; kiosks transact.<\/b> Screen impressions are <i>reach<\/i> \u2014 they are deliberately excluded from interactions, attributed visitors, economic impact and tax on every other page of this dashboard. Signage contributes impressions, share of voice and advertising revenue only. ${sg.capped?`Impressions here are <b>capped by screen capacity<\/b> \u2014 10 signs cannot serve this destination's full footfall, so the ceiling is what each screen's loop can actually deliver (${num(SIGNAGE.imprPerScreenYr)}\/screen\/yr). That cap is why signage CPM sits below kiosk CPM: broadcast reach is cheaper per impression than interactive, single-viewer inventory. `:''}Conflating the two would overstate impact.<\/div>`));\n wrap.appendChild(sgHead); wrap.lastChild.style.marginBottom='16px';\n\n const sgRow=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const fmtCard=card('Signage revenue by format','video wall \u00b7 portrait \u00b7 wayfinding \u00b7 menu \u00b7 outdoor','',' ');\n const fl=h('<div class=\"loclist\"><\/div>'); const fmax=Math.max(...sg.byFormat.map(x=>x.v));\n sg.byFormat.slice().sort((a,b)=>b.v-a.v).forEach(x=>fl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\">${x.name}<\/div><div class=\"lr-val\">${money(x.v)}<div class=\"lr-sub\" style=\"font-weight:600\">${pct(x.share)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(x.v\/fmax*100).toFixed(0)}%\"><\/i><\/div><\/div>`)));\n fmtCard.appendChild(fl); sgRow.appendChild(fmtCard);\n\n const zCard=card('Screens by zone','and revenue per zone at mature fill','',' ');\n const zl=h('<div class=\"loclist\"><\/div>');\n const zrows=LOCS().map(L=>({L, s:L.screens||0})).filter(r=>r.s>0).sort((a,b)=>b.s-a.s);\n const zmax=Math.max(...zrows.map(r=>r.s));\n zrows.forEach(r=>zl.appendChild(h(`<div class=\"locrow\" style=\"cursor:pointer\" onclick=\"go('#\/location\/${r.L.id}')\"><div><div class=\"lr-name\">${shortName(r.L.name)}<\/div><div class=\"lr-sub\">${r.L.kiosks} kiosks \u00b7 ${r.s} screens<\/div><\/div><div class=\"lr-val\">${money(r.s*SIGNAGE.perScreenMo.mid*12*k)}<div class=\"lr-sub\" style=\"font-weight:600\">\/yr signage<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(r.s\/zmax*100).toFixed(0)}%\"><\/i><\/div><\/div>`)));\n zCard.appendChild(zl);\n zCard.appendChild(h('<div class=\"note\">Ten digital signs are placed in the highest-footfall zones \u2014 the ones where a broadcast screen earns its keep. Screen counts are modeled; replace with the surveyed count per site at scoping.<\/div>'));\n sgRow.appendChild(zCard);\n wrap.appendChild(sgRow);\n\n const mixCard=card('Advertising revenue mix','kiosk vs. signage \u00b7 Total Advertising Revenue','',' ');\n const at3=adTotals(k);\n const mparts=[{v:at3.kioskRev,name:'Kiosk inventory (interactive)',color:'var(--s-hotels)'},{v:at3.signageRev,name:'Digital signage (broadcast)',color:'var(--s-attractions)'}];\n const mpin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>'); mpin.appendChild(donut(mparts));\n const mpl=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n mparts.forEach(p=>mpl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<div class=\"lr-sub\" style=\"font-weight:600\">${pct(p.v\/at3.rev)}<\/div><\/div><\/div>`)));\n mpl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto;border-top:1px solid var(--line)\"><div class=\"lr-name\"><b>Total Advertising Revenue<\/b><\/div><div class=\"lr-val\"><b>${money(at3.rev)}<\/b><div class=\"lr-sub\" style=\"font-weight:600\">\/yr at mature fill<\/div><\/div><\/div>`));\n mpin.appendChild(mpl); mixCard.appendChild(mpin);\n mixCard.appendChild(h('<div class=\"note\">Kiosk inventory carries the large majority of advertising revenue here: 20 interactive units at a premium monthly rate against only 10 broadcast screens. Signage adds cheap reach, not value density. Only the kiosks produce attributable economic impact.<\/div>'));\n wrap.appendChild(mixCard); wrap.lastChild.style.marginBottom='16px';\n }\n\n const sf=card('The self-funding math','advertising vs. program cost','',' ');\n const at2=adTotals(k);\n sf.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(at2.rev)}<\/b><span>Total Advertising Revenue \/ yr<\/span><\/div><div class=\"si\"><b>${money(at2.softwareYr)}<\/b><span>annual software (kiosks + screens)<\/span><\/div><div class=\"si\"><b>${money(at2.capital)}<\/b><span>one-time capital (kiosks + screens)<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${at2.payback.toFixed(1)} yr<\/b><span>capital payback (mid)<\/span><\/div><div class=\"si\"><b>${(at2.rev\/at2.softwareYr).toFixed(1)}\u00d7<\/b><span>covers annual software<\/span><\/div><\/div>`));\n sf.appendChild(h('<div class=\"note\">Kiosk + signage advertising together are the self-funding layer: at the mid scenario they cover the annual software several times over and repay the full hardware investment inside the useful life of the units. Capital and software are anchored to TrueOmni\\'s quoted pricing ($20–22K per 43" indoor kiosk, $300–350\/kiosk\/mo) for 20 units, plus 10 screens. Ad revenue is modeled against platform benchmarks scaled for a 15M-visitor convention market. Refine with a Salt Lake rate card, fill curve and partner revenue split.<\/div>'));\n wrap.appendChild(sf);\n return wrap;\n}\n\n\/* ================= ROUTER ================= *\/\nconst state={loc:null};\nfunction go(hash){location.hash=hash;}\nfunction render(){\n buildDestSel();\n const hash=location.hash||'#\/overview';\n const parts=hash.replace('#\/','').split('\/');\n if(activeDest==='network'){\n app.innerHTML='';\n if(parts[0]==='modules'){engMode='modules';app.appendChild(pageEngagement());}\n else if(parts[0]==='campaigns'){engMode='campaigns';app.appendChild(pageEngagement());}\n else app.appendChild(pageNetwork());\n window.scrollTo({top:0,behavior:'instant'});return;\n }\n state.loc = parts[0]==='location'?parts[1]:null;\n app.innerHTML='';\n let node;\n if(parts[0]==='location') node=pageLocation(parts[1]);\n else if(parts[0]==='partners') node=pagePartners();\n else if(parts[0]==='tax') node=pageTax();\n else if(parts[0]==='modules'){engMode='modules';node=pageEngagement();}\n else if(parts[0]==='campaigns'){engMode='campaigns';node=pageEngagement();}\n else if(parts[0]==='media') node=pageMedia();\n else node=pageOverview();\n app.appendChild(node);\n window.scrollTo({top:0,behavior:'instant'});\n}\nwindow.addEventListener('hashchange',render);\n\n\/\/ destination selector (rebuilt each render to reflect active)\nfunction buildDestSel(){\n const host=$('#destSel');if(!host)return;\n const opts=[...Object.keys(DESTINATIONS).map(id=>[id,DESTINATIONS[id].name])];\n host.innerHTML=opts.map(([id,label])=>`<option value=\"${id}\"${id===activeDest?' selected':''}>${label}<\/option>`).join('');\n}\n\n\/\/ period selector\n$('#periodSel').addEventListener('click',e=>{const b=e.target.closest('button');if(!b)return;\n [...$('#periodSel').children].forEach(x=>x.classList.remove('on'));b.classList.add('on');PERIOD=b.dataset.p;render();});\n\/\/ destination selector\n$('#destSel').addEventListener('change',e=>setDest(e.target.value));\n\/\/ theme\n$('#themeBtn').addEventListener('click',()=>{const cur=document.documentElement.getAttribute('data-theme');document.documentElement.setAttribute('data-theme',cur==='dark'?'light':'dark');render();});\nwindow.addEventListener('mousemove',e=>{if(TT.style.opacity==1)moveTT(e);});\n\nrender();\n<\/script>\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TrueImpact \u2014 Tableau de bord ex\u00e9cutif \u00b7 Visitez Salt Lake City<\/p>","protected":false},"author":11,"featured_media":57099,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_primary_category":0,"footnotes":""},"categories":[1171],"tags":[1172,1180],"class_list":["post-58105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-true-impact","tag-trueimpact","tag-visit-salt-lake"],"acf":[],"yoast_head":"\n<title>Visit Salt Lake - 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svg{width:18px;height:18px;color:#fff}\n.ai-banner .ai-txt{font-size:13.5px;color:var(--text);line-height:1.55}\n.ai-banner .ai-txt b{color:var(--text)}\n.ai-banner .ai-txt .em{color:var(--azure-d);font-weight:700}\nhtml[data-theme=\"dark\"] .ai-banner .ai-txt .em{color:var(--azure)}\n.ai-banner .ai-tag{font-size:10.5px;font-weight:700;letter-spacing:1.4px;text-transform:uppercase;color:var(--azure-d);margin-bottom:3px;display:block}\n\n\/* tooltip *\/\n.tt{position:fixed;z-index:99;pointer-events:none;background:var(--navy);color:#fff;font-size:12px;padding:9px 12px;border-radius:9px;box-shadow:var(--shadow-lg);opacity:0;transition:opacity .1s;max-width:230px;line-height:1.45}\n.tt .tt-t{font-weight:700;margin-bottom:3px;font-size:12.5px}\n.tt .tt-r{display:flex;justify-content:space-between;gap:16px;color:#bcd4e6}\n.tt .tt-r b{color:#fff}\nhtml[data-theme=\"dark\"] .tt{background:#020a14;border:1px solid #1e3350}\n\n\/* misc 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*\/\n.filters{display:flex;flex-wrap:wrap;gap:10px 18px;align-items:center;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:12px 16px;margin-bottom:16px}\n.fgroup{display:flex;align-items:center;gap:8px}\n.fgroup>.flab{font-size:11px;font-weight:700;letter-spacing:.5px;text-transform:uppercase;color:var(--muted)}\n.fseg{display:flex;background:var(--surface-2);border:1px solid var(--line);border-radius:9px;padding:3px;gap:2px}\n.fseg button{font-size:12.5px;font-weight:600;color:var(--text-2);padding:6px 12px;border-radius:6px;transition:.14s;white-space:nowrap}\n.fseg button.on{background:var(--azure);color:#04141f}\n.fsel{font-family:inherit;font-size:13px;font-weight:600;color:var(--text);background:var(--surface-2);border:1px solid var(--line);border-radius:8px;padding:7px 11px;cursor:pointer;outline:none}\n.fspace{flex:1}\n\/* A\/B test card *\/\n.ab-card{border:1px solid var(--line);border-radius:var(--radius-sm);padding:15px 16px;background:var(--surface)}\n.ab-head{display:flex;justify-content:space-between;align-items:flex-start;gap:10px;margin-bottom:12px}\n.ab-head .abt{font-size:13.5px;font-weight:700}\n.ab-head .abs{font-size:11px;color:var(--muted);margin-top:2px}\n.ab-badge{font-size:11px;font-weight:800;padding:4px 9px;border-radius:20px;white-space:nowrap}\n.ab-win{background:rgba(12,163,12,.14);color:var(--good)}\n.ab-none{background:rgba(139,150,165,.16);color:var(--text-2)}\n.ab-var{display:grid;grid-template-columns:auto 1fr auto;gap:10px;align-items:center;padding:9px 0;border-top:1px solid var(--line)}\n.ab-tag{width:22px;height:22px;border-radius:6px;display:grid;place-items:center;font-size:12px;font-weight:800;color:#fff}\n.ab-nm{font-size:12.5px;font-weight:600}\n.ab-sub{font-size:11px;color:var(--muted)}\n.ab-conv{text-align:right}\n.ab-conv b{font-size:19px;font-weight:700;letter-spacing:-.5px}\n.ab-conv span{font-size:10.5px;color:var(--muted);display:block}\n.ab-bar{grid-column:1\/-1;height:6px;border-radius:3px;background:var(--grid);overflow:hidden;margin-top:-2px}\n.ab-bar i{display:block;height:100%;border-radius:3px}\n.ab-foot{display:flex;justify-content:space-between;font-size:11.5px;color:var(--text-2);margin-top:11px;border-top:1px solid var(--line);padding-top:10px}\n.ab-foot b{color:var(--text)}\n.conv-pill{font-size:11px;font-weight:700;padding:2px 8px;border-radius:20px;background:rgba(28,156,216,.14);color:var(--azure-d)}\nhtml[data-theme=\"dark\"] .conv-pill{color:var(--azure)}\n.toggle-tbl{font-size:11.5px;color:var(--azure-d);font-weight:600;cursor:pointer}\nhtml[data-theme=\"dark\"] .toggle-tbl{color:var(--azure)}\n.hidden{display:none!important}\n.fade{animation:fade .35s ease}\n@keyframes fade{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}\n.footer{max-width:1320px;margin:0 auto;padding:20px 24px 40px;color:var(--muted);font-size:11.5px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;border-top:1px solid var(--line);margin-top:20px}\n\n@media (max-width:1080px){\n .kpis{grid-template-columns:1fr 1fr}.row-2,.row-map,.row-3{grid-template-columns:1fr}.seg-cards{grid-template-columns:1fr 1fr}\n}\n@media print{\n .topbar,.cta,.icon-btn,.segset,.toggle-tbl{display:none!important}\n body{background:#fff}.card{box-shadow:none;border:1px solid #ccc;break-inside:avoid}\n}\n\n\/* ===================== TrueOmni Design System overrides ===================== *\/\n.eyebrow{color:var(--azure)!important;text-transform:uppercase;letter-spacing:.12em;font-weight:600}\n.eyebrow::before{content:'\\2500\\2500 ';color:var(--azure);font-weight:700;letter-spacing:0}\n.card{border-top:3px solid var(--azure)}\n.pagehead h1{letter-spacing:-.01em}\n.pagehead h1::after{content:'\\2022';color:var(--azure);margin-left:3px;font-weight:900}\n.crumbs a{color:var(--azure)}\n<\/style>\n<\/head>\n<body>\n\n\n<header class=\"topbar\">\n <div class=\"topbar-inner\">\n <div class=\"brand\">\n <span class=\"mark\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 20h18M6 20V10m4 10V5m4 15v-7m4 7V8\" stroke=\"#fff\" stroke-width=\"2.4\" stroke-linecap=\"round\"\/><\/svg><\/span>\n <div>\n <div class=\"name\">True<b>Impact<\/b><\/div>\n <div class=\"sub\">Destination Performance Intelligence<\/div>\n <\/div>\n <\/div>\n <label class=\"destpick\" style=\"display:none\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 21s-7-6.2-7-11a7 7 0 1114 0c0 4.8-7 11-7 11z\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><circle cx=\"12\" cy=\"10\" r=\"2.5\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><\/svg><select id=\"destSel\"><\/select><\/label>\n <span class=\"sample\" title=\"Modeled pre-deployment projection (20 kiosks \u00b7 10 digital signs). Illustrative \u2014 not audited results.\">MODELED<\/span>\n <div class=\"live\"><span class=\"dot\"><\/span> PROJECTION \u00b7 pre-deployment<\/div>\n <div class=\"spacer\"><\/div>\n <div class=\"controls\">\n <div class=\"segset\" id=\"periodSel\">\n <button data-p=\"q\" >Quarter<\/button>\n <button data-p=\"ytd\">YTD<\/button>\n <button data-p=\"t12\" class=\"on\">Trailing 12 mo<\/button>\n <\/div>\n <button class=\"icon-btn\" id=\"themeBtn\" title=\"Toggle theme\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M21 12.8A9 9 0 1111.2 3a7 7 0 009.8 9.8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n <\/button>\n <button class=\"cta\" onclick=\"window.print()\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 9V3h12v6M6 18H4v-6h16v6h-2M8 14h8v7H8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n Council Briefing\n <\/button>\n <\/div>\n <\/div>\n<\/header>\n\n<div class=\"wrap\">\n <div id=\"app\"><\/div>\n<\/div>\n\n<footer class=\"footer\">\n <div>\u00a9 TrueOmni 2026 \u00b7 TrueImpact Executive Dashboard \u00b7 Scottsdale, AZ \u00b7 www.trueomni.com \u00b7 833-300-6664<\/div>\n <div>Visit Salt Lake \u00b7 modeled pre-deployment projection (20 interactive kiosks \u00b7 10 digital signs) \u00b7 figures in USD \u00b7 anchored to published visitor statistics and verified local tax rates; derived & auditable via the TrueOmni attribution stack. Cite under NDA.<\/div>\n<\/footer>\n\n<div class=\"tt\" id=\"tt\"><\/div>\n\n\n<script id=\"model\">\n\/* ------------------------------------------------------------------\n TrueImpact data model \u2014 Visit Salt Lake edition.\n Single-tenant. Base inputs per kiosk cluster; every headline number\n is DERIVED in deriveMetrics() so the math is transparent and can be\n swapped for the live Kiolytics attribution feed once units are online.\n Dollars-first, always. Currency: US dollars (USD).\n\n REAL, CITED ANCHORS:\n ~15M annual visitors (customer-provided planning figure)\n $6.1B annual visitor spending - 56,300 tourism-supported jobs\n $575M direct visitor-generated tax revenue\n $1,700 annual household tax relief - 1.1M hotel room nights booked\n Implied spend per visitor = $6.1B \/ 15M = ~$407\n Salt Lake City guest-facing lodging tax = 15.52% (7.07% transient\n room tax + 8.45% sales tax), plus the 2.0% Convention & Tourism\n Assessment Area charge = ~17.5% all-in.\n Salt Lake City combined sales tax = 8.45% (UT 4.85% + county 2.60%\n + city 1.00%).\n Rental car: UT short-term motor vehicle rental 2.5% + Salt Lake\n County tourism short-term leasing 7.0% = 9.5% rental-specific.\n Utah flat income tax = 4.45% (2026).\n Statutory floor: counties levying 4.25% TRT must spend a minimum of\n 47% on establishing and promoting tourism (Utah Code 17-31-2).\n\n MODELED: the 20-kiosk \/ 10-screen network shape, zone-level exposures,\n interaction rates, phasing, and all advertising economics. Hardware\n capital + software are anchored to TrueOmni's own quoted range\n ($20-22K per 43\" indoor kiosk; $300-350\/kiosk\/mo).\n Not audited results. Re-point at Kiolytics after go-live.\n------------------------------------------------------------------ *\/\nconst FUNNEL = { highIntent:0.17, conversion:0.14 }; \/\/ TrueOmni platform benchmarks\nconst INFL_RATE = 0.85; \/\/ influenced $ per $1 direct (Tourism Economics tail; 0.7-1.1)\nconst LODGING_SHARE = 0.34; \/\/ of captured visitor spend that is lodging\nconst DINING_RETAIL_SHARE = 0.46; \/\/ taxable sales base (dining + retail + attraction tickets)\nconst RENTAL_SHARE = 0.08; \/\/ of captured spend attributable to car rental\nconst STATE_INCOME_RATE = 0.020; \/\/ blended Utah general-fund capture proxy (4.45% flat income tax, blended down to incremental visitor activity)\nconst RECIRC_MULT = 0.9; \/\/ local re-spend of each public tax $ (induced benefit, soft)\n\n\/* Utah \/ Salt Lake tax model. Rates live on each location as\n tax:{tot,sales,rental}:\n 1. tot = 15.52% total guest-facing lodging tax = 7.07% transient room\n tax (county 4.25% + county tourism 0.50% + state 1.32% + city 1.00%)\n plus the 8.45% sales tax that also applies to room rent.\n 2. sales = 8.45% combined sales tax (UT 4.85% + Salt Lake County 2.60%\n + Salt Lake City 1.00%). Prepared food carries an extra 1% county\n restaurant tax not modeled separately here.\n 3. rental = 9.5% rental-specific excise (UT 2.5% + Salt Lake County\n tourism short-term leasing 7.0%). Sales tax on rentals excluded to\n avoid double-counting the retail line.\n 4. State line = additional Utah general-fund capture.\n HONESTY NOTE: the local column applies the full guest-facing lodging and\n retail rates, which INCLUDE the state-shared sales-tax component. The\n State line is the ADDITIONAL capture on top, not the whole state take. *\/\n\n\/* Convention & Tourism Assessment Area (CTAA) \u2014 the assessment that funds the DMO directly. NOTE: this is an\n ASSESSMENT on room revenue, not a share of tax, so it is reported alongside\n the tax lines and is NOT added into the tax total. *\/\nconst DMO={ rate:2.0, label:'CTAA assessment', to:'Visit Salt Lake', note:'2.0% of short-term room revenue at 35+ room properties in the Salt Lake convention districts. Generated $8.18M in 2024 - about 30% of Visit Salt Lake gross revenue. An assessment, not a tax.' };\n\n\/* DESTINATION CONTEXT - the customer's own published statistics, surfaced\n first so the reader sees the whole visitor economy, then the slice\n TrueOmni measurably influences. *\/\nconst CONTEXT={\n visitors:'~15M', visitorsLabel:'Annual visitors (planning figure)',\n spending:'$6.1B', spendingLabel:'Annual visitor spending',\n jobs:'56,300', jobsLabel:'Tourism-supported jobs',\n taxTotal:'$575M', taxTotalLabel:'Direct visitor-generated tax revenue',\n regional:'$1,700', regionalLabel:'Annual household tax relief',\n source:'Visit Salt Lake published destination statistics; visitor count is a customer-provided planning figure',\n};\nconst REACH=[\n {name:'Hotel room nights booked', v:'1.1M', sub:'annually'},\n {name:'Visitor Information Center', v:'Yes', sub:'guides, trip planning, hotel assistance'},\n {name:'Salt Palace Convention Center', v:'375,000+', sub:'attendees across ~200 conventions\/yr'},\n {name:'CTAA assessment revenue', v:'$8.18M', sub:'2024 - ~30% of Visit Salt Lake revenue'},\n {name:'SLC International Airport', v:'28.2M', sub:'passengers, 2025'},\n {name:'Hotel rooms, Salt Lake County', v:'20,630', sub:'current inventory'},\n];\n\n\/\/ period scaling (of full-deployment trailing-12 baseline)\nconst PERIODS = { t12:{label:'Trailing 12 months (annualized, full deployment)',k:1}, ytd:{label:'Year to date (2026)',k:0.545}, q:{label:'This quarter (Q2 2026)',k:0.262} };\n\nconst SEG = {\n hotels: {name:'Hotels & Lodging', color:'var(--s-hotels)', raw:'#1C9CD8'},\n dining: {name:'Restaurants & Dining', color:'var(--s-dining)', raw:'#EB6834'},\n attractions: {name:'Attractions & Tours', color:'var(--s-attractions)', raw:'#008300'},\n events: {name:'Events & Venues', color:'var(--s-events)', raw:'#E87BA4'},\n};\n\n\/\/ seasonal shape (Jan..Dec) - Salt Lake: bimodal - ski season Jan-Mar plus summer\/outdoor, with convention business filling the shoulders. The flattest curve of any destination in the portfolio Sums to 12.0.\nconst SEASON = {\n slc:[1.12,1.14,1.16,.90,.92,1.00,1.04,1.02,.98,1.00,.94,.78],\n};\nconst MONTHS=['Jul','Aug','Sep','Oct','Nov','Dec','Jan','Feb','Mar','Apr','May','Jun'];\n\n\/* ==================================================================\n DESTINATION REGISTRY - single tenant: Visit Salt Lake.\n kiosks = interactive units - screens = non-interactive signage.\n tax = {tot:total guest-facing lodging tax %, sales:combined sales tax %,\n rental:rental-car-specific excise %}.\n================================================================== *\/\nconst DESTINATIONS = {\n slc:{ name:'Visit Salt Lake', kind:'Destination Marketing Organization', scope:'Salt Lake County', region:'Salt Lake, UT',\n outline:'M150,64 L440,64 L440,556 L110,556 L128,470 L108,386 L136,300 L118,214 L150,152 Z',\n lake:'M40,64 L150,64 L118,214 L136,300 L108,386 L128,470 L110,556 L40,556 Z',\n lakeLabel:{x:88,y:300,t:'Great Salt Lake'},\n locations:[\n {id:'templesq', name:'Temple Square & Downtown Core', sites:'Temple Square - Main Street - City Creek', x:355,y:180, kiosks:4, screens:2, phase:2, exposures:680_000, interactionRate:.42, avgSpend:268, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.20,dining:.36,attractions:.32,events:.12}, note:'The highest-footfall visitor district in Salt Lake and the densest concentration of walkable partner businesses. Heavy day-visitor and local mix keeps per-visitor spend modest, but dining and attraction referral volume is the largest in the network.'},\n {id:'saltpalace', name:'Salt Palace Convention Center', sites:'Salt Palace - delegate services - Mountain America Expo', x:360,y:332, kiosks:4, screens:2, phase:1, exposures:420_000, interactionRate:.48, avgSpend:712, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.44,dining:.30,attractions:.14,events:.12}, note:'The highest-value audience in the network by a wide margin. Visit Salt Lake cites $1,100+ average spend per delegate; the $712 modeled here is a deliberately conservative attributed share. 375,000+ attendees a year across ~200 conventions, in a building the DMO already services. IMPORTANT: the Salt Palace hosts through summer 2027 then closes ~3 years for redevelopment - a measurement baseline captured now becomes the before-and-after evidence.', badge:'Phase 1'},\n {id:'vic', name:'Visitor Information Center', sites:'Official VIC - guides - hotel assistance', x:205,y:256, kiosks:2, screens:1, phase:1, exposures:380_000, interactionRate:.50, avgSpend:395, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.36,dining:.30,attractions:.22,events:.12}, note:'The staffed intercept. Highest interaction rate in the network because everyone who walks in already wants help - and the decisions being influenced (where to stay, which canyon, which resort) are the expensive ones. Small audience, disproportionate leverage.', badge:'Phase 1'},\n {id:'slcair', name:'Salt Lake City International Airport', sites:'Terminal concourses - rental-car hall - ski check', x:210,y:104, kiosks:3, screens:2, phase:2, exposures:520_000, interactionRate:.38, avgSpend:455, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.42,dining:.24,attractions:.20,events:.14}, note:'28.2M passengers a year through a rebuilt terminal - the arrivals intercept and the strongest rental-excise contributor per unit in the network. This is where a connecting skier or a fly-in delegate is first reachable.'},\n {id:'ski', name:'Ski corridor gateway', sites:'Cottonwood Canyons - resort shuttles - Sundance travel', x:378,y:484, kiosks:2, screens:1, phase:3, exposures:210_000, interactionRate:.44, avgSpend:865, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.52,dining:.24,attractions:.16,events:.08}, note:'Lowest volume, highest value. \"The Greatest Snow on Earth\" within 40 minutes of downtown is Salt Lake\\'s single biggest differentiator - multi-night stays, premium lift and lodging spend, and the anchor of the January-March peak.'},\n {id:'hotels', name:'Downtown hotel & CTAA partner lobbies', sites:'CTAA assessment properties - 35+ room hotels', x:200,y:408, kiosks:3, screens:1, phase:3, exposures:290_000, interactionRate:.46, avgSpend:448, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.26,dining:.36,attractions:.24,events:.14}, note:'Captive lobby audiences already in-market and deciding what to do next - the highest-yield placement per unit. These are the 64 CTAA properties that already fund Visit Salt Lake, which makes them the most natural partners for a shared network.'},\n {id:'sports', name:'Delta Center & entertainment district', sites:'Delta Center - Jazz - NHL - sports tourism', x:262,y:552, kiosks:2, screens:1, phase:3, exposures:200_000, interactionRate:.36, avgSpend:232, tax:{tot:15.52,sales:8.45,rental:9.5}, season:'slc', mix:{hotels:.22,dining:.34,attractions:.12,events:.32}, note:'Events-dominant and spiky. The downtown sports and entertainment district is the subject of a major redevelopment, and sports tourism is one of the categories Visit Salt Lake actively promotes - worth measuring from the start rather than reconstructing later.'},\n ]},\n};\n\nlet activeDest='slc';\nfunction ACT(){return DESTINATIONS[activeDest];}\nfunction LOCS(){return ACT().locations;}\nfunction findLoc(id){return LOCS().find(l=>l.id===id);}\n\n\/* deployment ramp phases (6 -> 13 -> 20 kiosks) *\/\nconst PHASES=[\n {n:1, name:'Phase 1 - VIC & Salt Palace launch', window:'Weeks 0-8', ids:['vic','saltpalace']},\n {n:2, name:'Phase 2 - Downtown core & airport', window:'Weeks 9-18', ids:['vic','saltpalace','templesq','slcair']},\n {n:3, name:'Phase 3 - Full network', window:'Weeks 19-30', ids:['vic','saltpalace','templesq','slcair','ski','hotels','sports']},\n];\n\n\/* ==================================================================\n MEDIA NETWORK (kiosk advertising) - Omni Media Network: native\n direct-sold + Google Ad Manager programmatic. Revenue MODELED against\n the TrueOmni platform benchmark, scaled for this market. Capital and\n software anchored to TrueOmni's quoted 43\" indoor kiosk pricing.\n================================================================== *\/\nconst MEDIA={\n perKioskMo:{floor:500, mid:1000, strong:1500}, \/\/ USD \/ kiosk \/ month at mature fill\n imprPerEncounter:3.2, \/\/ ad visualizations per kiosk encounter across containers\n fillMature:0.68,\n fillByPhase:{1:0.32, 2:0.52, 3:0.68},\n streamSplit:{direct:0.64, programmatic:0.36},\n softwareYr:78000, \/\/ 20 kiosks x $325\/mo (quoted $300-350 range)\n capital:420000, \/\/ 20 x $21,000 (quoted $20-22K per 43\" indoor unit)\n inventory:[\n {id:'video', name:'Full-screen video (kiosk attract loop)', share:.28},\n {id:'banner', name:'Home & footer banners', share:.24},\n {id:'sponsored',name:'Sponsored partner listings & tiles', share:.20},\n {id:'rail', name:'Events \/ listings side-rail', share:.16},\n {id:'qr', name:'QR-conversion sponsorships', share:.12},\n ],\n};\nfunction mediaMetrics(k=1, locs=LOCS()){\n const r=rollup(k,locs);\n const kiosks=r.kiosks;\n const impressions=r.exposures*MEDIA.imprPerEncounter;\n const band={}; for(const s in MEDIA.perKioskMo) band[s]=kiosks*MEDIA.perKioskMo[s]*12*k;\n const rev=band.mid;\n const cpm=impressions? rev\/(impressions\/1000):0;\n const byStream={direct:rev*MEDIA.streamSplit.direct, programmatic:rev*MEDIA.streamSplit.programmatic};\n const byInv=MEDIA.inventory.map(it=>({...it, v:rev*it.share}));\n return {kiosks,impressions,band,rev,cpm,byStream,byInv};\n}\n\n\/* ==================================================================\n DIGITAL SIGNAGE - 10 non-interactive broadcast screens (OMNI Signage).\n Screens deliver REACH and ad inventory; they do NOT transact. Signage\n impressions are deliberately kept OUT of interactions, attributed\n visitors, economic impact and tax - those stay kiosk-derived.\n\n Impressions are capped by SCREEN CAPACITY (imprPerScreenYr), not by\n zone footfall: 10 screens cannot serve a whole destination's traffic,\n so the honest ceiling is what a single screen's loop can deliver in a\n year at its placement. This is why signage CPM lands well below kiosk\n CPM - broadcast reach is cheaper per impression than interactive,\n single-viewer, high-attention kiosk inventory. That gap is real DOOH\n economics, not an error.\n================================================================== *\/\nconst SIGNAGE={\n enabled:true,\n perScreenMo:{floor:300, mid:600, strong:1000}, \/\/ ad revenue \/ screen \/ month at mature fill\n imprPerScreenYr:620_000, \/\/ capacity ceiling per screen per year at this market's traffic\n loopSec:60, spotSec:15, \/\/ playlist loop + spot length -> spots per loop -> share of voice\n viewShare:0.55, \/\/ share of a zone's foot traffic that passes a screen's view zone\n imprPerPasserby:5.2, \/\/ repeat passes per person per year (multi-day stays, lobby traversals)\n dwellSec:8, \/\/ avg attention seconds - the DOOH quality metric\n fillMature:0.65, fillByPhase:{1:0.30,2:0.50,3:0.65},\n capitalPerScreen:4200, softwarePerScreenYr:600,\n formats:[\n {id:'wall', name:'Video wall \/ lobby hero', share:.34},\n {id:'portrait', name:'Portrait posters (corridor)', share:.28},\n {id:'wayfind', name:'Wayfinding & directory boards', share:.20},\n {id:'menu', name:'Menu \/ retail promo boards', share:.12},\n {id:'outdoor', name:'Outdoor \/ weatherized', share:.06},\n ],\n};\nfunction signageMetrics(k=1, locs=LOCS()){\n if(!SIGNAGE.enabled) return null;\n const screens=locs.reduce((s,L)=>s+(L.screens||0),0);\n if(!screens) return null;\n const trafficCeiling=locs.reduce((s,L)=>s+L.exposures,0)*k*SIGNAGE.viewShare*SIGNAGE.imprPerPasserby;\n const capacityCeiling=screens*SIGNAGE.imprPerScreenYr*k;\n const impressions=Math.min(trafficCeiling, capacityCeiling); \/\/ screens can't out-serve their own capacity\n const capped=capacityCeiling<trafficCeiling;\n const reach=impressions\/SIGNAGE.imprPerPasserby;\n const band={}; for(const s in SIGNAGE.perScreenMo) band[s]=screens*SIGNAGE.perScreenMo[s]*12*k;\n const rev=band.mid;\n const cpm=impressions? rev\/(impressions\/1000):0;\n const spotsPerLoop=Math.round(SIGNAGE.loopSec\/SIGNAGE.spotSec);\n const shareOfVoice=1\/spotsPerLoop;\n const capital=screens*SIGNAGE.capitalPerScreen, softwareYr=screens*SIGNAGE.softwarePerScreenYr;\n const byFormat=SIGNAGE.formats.map(f=>({...f, v:rev*f.share}));\n return {screens,reach,impressions,capped,band,rev,cpm,spotsPerLoop,shareOfVoice,capital,softwareYr,byFormat};\n}\n\/* combined advertising view - the headline: Total Advertising Revenue *\/\nfunction adTotals(k=1, locs=LOCS()){\n const km=mediaMetrics(k,locs), sg=signageMetrics(k,locs);\n const rev=km.rev+(sg?sg.rev:0);\n const capital=MEDIA.capital+(sg?sg.capital:0);\n const softwareYr=MEDIA.softwareYr+(sg?sg.softwareYr:0);\n const impressions=km.impressions+(sg?sg.impressions:0);\n return {rev, capital, softwareYr, impressions, kioskRev:km.rev, signageRev:(sg?sg.rev:0), payback:rev?capital\/rev:0};\n}\nfunction screensTotal(locs=LOCS()){return locs.reduce((s,L)=>s+(L.screens||0),0);}\n\n\/* ---- derive all metrics for one location at a period scale ---- *\/\nfunction deriveMetrics(L, k=1){\n const exposures = L.exposures*k;\n const interactions = exposures*L.interactionRate;\n const highIntent = interactions*FUNNEL.highIntent;\n const conversions = highIntent*FUNNEL.conversion;\n const directSpend = conversions*L.avgSpend;\n const direct = directSpend;\n const influenced = directSpend*INFL_RATE;\n const total = direct+influenced;\n \/\/ -------- Utah \/ Salt Lake tax engine --------\n const r = L.tax;\n const taxableSpend = directSpend + influenced*0.5; \/\/ direct + half of influenced re-spend\n const lodgingBase = taxableSpend*LODGING_SHARE;\n const hotelTOT = lodgingBase*(r.tot\/100); \/\/ total guest-facing lodging tax\n const salesTax = taxableSpend*DINING_RETAIL_SHARE*(r.sales\/100);\n const rentalTax = taxableSpend*RENTAL_SHARE*(r.rental\/100);\n const localSub = hotelTOT+salesTax+rentalTax;\n const stateTax = total*STATE_INCOME_RATE; \/\/ additional state general-fund capture\n const tax = localSub+stateTax;\n const recirc = tax*RECIRC_MULT;\n const cvbShare = lodgingBase*(DMO.rate\/100); \/\/ CTAA assessment -> Visit Salt Lake (assessment, not tax)\n const taxLocal = localSub, taxState = stateTax;\n const taxBreak = {hotelTOT,salesTax,rentalTax,stateTax};\n const partners = {};\n for(const s in L.mix){ partners[s] = directSpend*L.mix[s]*1.0 + influenced*L.mix[s]*0.6; }\n const revAssist = L.kiosks*1500 + (L.kiosks>5?L.kiosks*1100:L.kiosks*700);\n return {exposures,interactions,highIntent,conversions,directSpend,direct,influenced,total,taxLocal,taxState,tax,taxBreak,recirc,cvbShare,partners,revAssist};\n}\nfunction seriesFor(L,k=1){\n const m=deriveMetrics(L,k); const sh=SEASON[L.season];\n const base=m.total\/sh.reduce((a,b)=>a+b,0);\n const order=[6,7,8,9,10,11,0,1,2,3,4,5];\n return order.map(i=>base*sh[i]);\n}\nfunction rollup(k=1, locs=LOCS()){\n const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,cvbShare:0,revAssist:0,kiosks:0,screens:0,\n partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n locs.forEach(L=>{const m=deriveMetrics(L,k);for(const key in acc){\n if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n else if(key==='kiosks'){acc.kiosks+=L.kiosks;}\n else if(key==='screens'){acc.screens+=(L.screens||0);}\n else if(m[key]!=null)acc[key]+=m[key];}});\n return acc;\n}\nfunction rollupSeries(k=1, locs=LOCS()){\n const t=new Array(12).fill(0);\n locs.forEach(L=>{const s=seriesFor(L,k);s.forEach((v,i)=>t[i]+=v);});\n return t;\n}\n\n\/* ---------- (network roll-up retained but unused in single-tenant) ---------- *\/\nconst NETWORK={ destinations:1, kiosks:20, targetTotal:0, targetTax:0, targetActions:0 };\nfunction mergeRollups(list){\n const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,cvbShare:0,revAssist:0,kiosks:0,screens:0,\n partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n list.forEach(m=>{for(const key in acc){\n if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n else if(m[key]!=null)acc[key]+=m[key];}});\n return acc;\n}\nfunction scaleRollup(m,f){const o=JSON.parse(JSON.stringify(m));for(const key in o){ if(key==='partners'||key==='taxBreak'){for(const s in o[key])o[key][s]*=f;} else o[key]*=f; }return o;}\nconst NET_IDS=['slc'];\nfunction destRollup(id,k){return rollup(k, DESTINATIONS[id].locations);}\nfunction networkAgg(k=1){const parts=NET_IDS.map(id=>destRollup(id,k));const real=mergeRollups(parts);const net=scaleRollup(real,1);net.kiosks=real.kiosks;net.destinations=1;return {real,net,others:scaleRollup(real,0),scale:1,parts};}\nfunction networkSeries(k=1){return rollupSeries(k, LOCS());}\n\n\/* ==================================================================\n ENGAGEMENT DRILL-THROUGH - TrueOmni modules and this destination's\n real marketing programs.\n================================================================== *\/\nconst MODULES=[\n {id:'itin', name:'AI Itinerary Builder (Trip Builder)', tag:'attractions', share:.18, dwell:150, intentRel:1.9, convRel:1.6},\n {id:'map', name:'OMNI Maps - drive \/ transit \/ walk routing', tag:'attractions', share:.15, dwell:82, intentRel:0.9, convRel:0.8},\n {id:'events', name:'Data & Events calendar', tag:'events', share:.13, dwell:88, intentRel:1.1, convRel:1.0},\n {id:'dine', name:'Dining & Restaurants (partner listings)', tag:'dining', share:.12, dwell:98, intentRel:1.3, convRel:1.2},\n {id:'stay', name:'Lodging & Hotels (partner listings)', tag:'hotels', share:.10, dwell:112, intentRel:1.7, convRel:1.6},\n {id:'photo', name:'OMNI PhotoBooth', tag:'events', share:.09, dwell:132, intentRel:1.2, convRel:1.1},\n {id:'pwa', name:'PWA handoff - QR to mobile', tag:'hotels', share:.08, dwell:36, intentRel:2.4, convRel:2.3},\n {id:'guest', name:'Digital GuestBook (lead capture)', tag:'hotels', share:.07, dwell:44, intentRel:2.3, convRel:2.2},\n {id:'survey', name:'Surveys & visitor intercepts', tag:'attractions', share:.05, dwell:64, intentRel:0.8, convRel:0.7},\n {id:'wayfind',name:'Wayfinding & directory', tag:'attractions', share:.03, dwell:70, intentRel:0.7, convRel:0.6},\n];\nconst CAMP_TYPE={ 'Pass \/ loyalty':'#1C9CD8','Automation':'#1BAF7A','Partner co-op':'#EB6834','Group \/ MICE':'#14508C','Paid media':'#E87BA4','Content':'#008300','Itinerary \/ CRM':'#6B4FB0','Promotions':'#EDA100' };\nconst CAMPAIGNS=[\n {id:'meetings', name:'Meetings & Conventions Sales', type:'Group \/ MICE', share:.18, intentRel:1.4, convRel:1.5, cpi:1.60},\n {id:'web', name:'VisitSaltLake.com Trip Planning', type:'Itinerary \/ CRM',share:.15, intentRel:1.8, convRel:1.6, cpi:1.30},\n {id:'ski', name:'Ski & Snow Campaign', type:'Promotions', share:.14, intentRel:1.5, convRel:1.6, cpi:0.90},\n {id:'sponsored', name:'Partner Sponsored Placements', type:'Paid media', share:.13, intentRel:0.9, convRel:0.8, cpi:0.55},\n {id:'outdoor', name:'Outdoor Recreation & Parks Gateway', type:'Content', share:.12, intentRel:1.2, convRel:1.1, cpi:0.75},\n {id:'partnerco', name:'Partner Co-op - Hotels & Restaurants', type:'Partner co-op', share:.10, intentRel:1.3, convRel:1.2, cpi:1.10},\n {id:'sports', name:'Sports Tourism & Events', type:'Promotions', share:.09, intentRel:1.3, convRel:1.3, cpi:0.95},\n {id:'shoulder', name:'Shoulder-Season Extend-Your-Stay', type:'Automation', share:.09, intentRel:1.3, convRel:1.4, cpi:0.60},\n];\nconst AB_TESTS=[\n {id:'t1', camp:'ski', name:'Ski campaign - hero creative', a:'Powder hero', b:'\"40 minutes from downtown\"', split:.5, bLift:1.23, conf:0.96, status:'B winning'},\n {id:'t2', camp:'web', name:'Trip Planning - CTA copy', a:'\"Build your trip\"', b:'\"Get my itinerary\"', split:.5, bLift:1.12, conf:0.93, status:'B winning'},\n {id:'t3', camp:'sponsored', name:'Sponsored placement - layout', a:'Carousel', b:'Full-card', split:.5, bLift:0.94, conf:0.88, status:'A winning'},\n {id:'t4', camp:'meetings', name:'Delegate offer framing', a:'\"Plan your meeting\"', b:'\"Extend your stay\"', split:.5, bLift:1.09, conf:0.78, status:'No winner yet'},\n];\nfunction splitFunnel(m, items, segShares){\n const sSum=items.reduce((a,b)=>a+b.share,0);\n const rows=items.map(it=>{\n let w=it.share\/sSum;\n if(segShares && it.tag){ w*=Math.max(0.35, 1+0.7*((segShares[it.tag]||.25)-0.25)); }\n return {it, w};\n });\n const wSum=rows.reduce((a,b)=>a+b.w,0);\n rows.forEach(r=>r.w\/=wSum);\n const hiRaw=rows.map(r=>r.w*r.it.intentRel), hiS=hiRaw.reduce((a,b)=>a+b,0);\n const cvRaw=rows.map((r,i)=>hiRaw[i]*r.it.convRel), cvS=cvRaw.reduce((a,b)=>a+b,0);\n return rows.map((r,i)=>{\n const interactions=m.interactions*r.w;\n const highIntent=m.highIntent*hiRaw[i]\/hiS;\n const conversions=m.conversions*cvRaw[i]\/cvS;\n const exposures=m.exposures*r.w;\n const impact=m.total*cvRaw[i]\/cvS;\n const timeHrs=r.it.dwell? interactions*r.it.dwell\/3600 : null;\n const spend=r.it.cpi!=null? interactions*r.it.cpi : null;\n return {...r.it, exposures, interactions, highIntent, conversions, impact, timeHrs, spend,\n convRate:conversions\/interactions, roas:spend?impact\/spend:null, valPerK:impact\/(interactions\/1000)};\n });\n}\nfunction segSharesOf(m){const t=Object.values(m.partners).reduce((a,b)=>a+b,0)||1;const o={};for(const s in m.partners)o[s]=m.partners[s]\/t;return o;}\n<\/script>\n\n\n<script id=\"helpers\">\nconst $=(s,r=document)=>r.querySelector(s);\nconst NS='http:\/\/www.w3.org\/2000\/svg';\nfunction el(t,a={},kids=[]){const e=document.createElementNS(NS,t);for(const k in a)e.setAttribute(k,a[k]);(Array.isArray(kids)?kids:[kids]).forEach(c=>c!=null&&e.appendChild(typeof c==='string'?document.createTextNode(c):c));return e;}\nlet CUR='USD'; \/\/ display currency \u2014 US destination, USD only\nconst FX={USD:1}; \/\/ no FX conversion: Visit Salt Lake is a US destination\nfunction curSym(){return '$';}\nfunction money(v){v=v*FX[CUR];const s=v<0?'-':'';v=Math.abs(v);const c=curSym();\n if(v>=1e9)return s+c+(v\/1e9).toFixed(v>=1e10?0:2).replace(\/\\.0+$\/,'')+'B';\n if(v>=1e6)return s+c+(v\/1e6).toFixed(v>=1e7?1:2).replace(\/\\.?0+$\/,'')+'M';\n if(v>=1e3)return s+c+(v\/1e3).toFixed(0)+'K';\n return s+c+Math.round(v);}\nfunction money2(v){return curSym()+Math.round(v*FX[CUR]).toLocaleString();}\nfunction num(v){if(v>=1e6)return (v\/1e6).toFixed(v>=1e7?1:2).replace(\/\\.?0+$\/,'')+'M';if(v>=1e3)return (v\/1e3).toFixed(v>=1e4?0:1).replace(\/\\.0$\/,'')+'K';return Math.round(v).toLocaleString();}\nfunction pct(v,d=0){return (v*100).toFixed(d)+'%';}\n\nconst TT=$('#tt');\nfunction showTT(html,e){TT.innerHTML=html;TT.style.opacity=1;moveTT(e);}\nfunction moveTT(e){const p=12;let x=e.clientX+p,y=e.clientY+p;const r=TT.getBoundingClientRect();if(x+r.width>innerWidth-8)x=e.clientX-r.width-p;if(y+r.height>innerHeight-8)y=e.clientY-r.height-p;TT.style.left=x+'px';TT.style.top=y+'px';}\nfunction hideTT(){TT.style.opacity=0;}\n\n\/* ---- Area\/line trend chart with crosshair+tooltip ---- *\/\nfunction areaChart(values,labels,opt={}){\n const w=opt.w||660,h=opt.h||210,pl=42,pr=16,pt=14,pb=26;\n const iw=w-pl-pr,ih=h-pt-pb;\n const max=Math.max(...values)*1.12,min=0;\n const X=i=>pl+iw*(i\/(values.length-1));\n const Y=v=>pt+ih*(1-(v-min)\/(max-min));\n const svg=el('svg',{viewBox:`0 0 ${w} ${h}`,width:'100%',role:'img'});\n \/\/ gridlines + y ticks\n const ticks=4;\n for(let t=0;t<=ticks;t++){const val=max*t\/ticks;const y=Y(val);\n svg.appendChild(el('line',{x1:pl,x2:w-pr,y1:y,y2:y,stroke:'var(--grid)','stroke-width':1}));\n svg.appendChild(el('text',{x:pl-8,y:y+3.5,'text-anchor':'end','font-size':10,fill:'var(--muted)'},money(val)));\n }\n \/\/ area path\n let d='M'+X(0)+' '+Y(values[0]);values.forEach((v,i)=>{if(i)d+=' L'+X(i)+' '+Y(v);});\n let area=d+` L${X(values.length-1)} ${Y(0)} L${X(0)} ${Y(0)} Z`;\n const gid='g'+Math.random().toString(36).slice(2,7);\n const defs=el('defs');const lg=el('linearGradient',{id:gid,x1:0,y1:0,x2:0,y2:1});\n lg.appendChild(el('stop',{offset:'0%','stop-color':'var(--azure)','stop-opacity':.28}));\n lg.appendChild(el('stop',{offset:'100%','stop-color':'var(--azure)','stop-opacity':.02}));\n defs.appendChild(lg);svg.appendChild(defs);\n svg.appendChild(el('path',{d:area,fill:`url(#${gid})`}));\n svg.appendChild(el('path',{d,fill:'none',stroke:'var(--azure)','stroke-width':2.4,'stroke-linejoin':'round','stroke-linecap':'round'}));\n \/\/ x labels (every other)\n labels.forEach((lb,i)=>{if(i%2===0||i===labels.length-1)svg.appendChild(el('text',{x:X(i),y:h-8,'text-anchor':'middle','font-size':10,fill:'var(--muted)'},lb));});\n \/\/ end dot\n svg.appendChild(el('circle',{cx:X(values.length-1),cy:Y(values.at(-1)),r:4.5,fill:'var(--azure)',stroke:'var(--surface)','stroke-width':2}));\n \/\/ crosshair layer\n const cx=el('line',{x1:0,x2:0,y1:pt,y2:pt+ih,stroke:'var(--azure)','stroke-width':1,'stroke-dasharray':'3 3',opacity:0});\n const cdot=el('circle',{r:5,fill:'var(--azure)',stroke:'var(--surface)','stroke-width':2,opacity:0});\n svg.appendChild(cx);svg.appendChild(cdot);\n const hit=el('rect',{x:pl,y:pt,width:iw,height:ih,fill:'transparent'});\n hit.addEventListener('mousemove',ev=>{\n const rect=svg.getBoundingClientRect();const rel=(ev.clientX-rect.left)\/rect.width*w;\n let i=Math.round((rel-pl)\/iw*(values.length-1));i=Math.max(0,Math.min(values.length-1,i));\n cx.setAttribute('x1',X(i));cx.setAttribute('x2',X(i));cx.setAttribute('opacity',.6);\n cdot.setAttribute('cx',X(i));cdot.setAttribute('cy',Y(values[i]));cdot.setAttribute('opacity',1);\n showTT(`<div class=\"tt-t\">${labels[i]} 2026<\/div><div class=\"tt-r\">Economic impact <b>${money(values[i])}<\/b><\/div>`,ev);\n });\n hit.addEventListener('mouseleave',()=>{cx.setAttribute('opacity',0);cdot.setAttribute('opacity',0);hideTT();});\n svg.appendChild(hit);\n return svg;\n}\n\n\/* ---- horizontal ranked stacked bars (tax local+state, per location) ---- *\/\nfunction rankedStacked(rows,opt={}){\n \/\/ rows: [{label, parts:[{v,color,name}], total, sub, onClick}]\n const fmt=opt.fmt||money, tfmt=opt.tfmt||money2;\n const w=opt.w||620,rowH=34,gap=10,pl=opt.pl||120,pr=opt.pr||64,pt=6;\n const h=pt+rows.length*(rowH+gap);\n const max=Math.max(...rows.map(r=>r.total))*1.02;\n const iw=w-pl-pr;\n const svg=el('svg',{viewBox:`0 0 ${w} ${h}`,width:'100%'});\n rows.forEach((r,ri)=>{\n const y=pt+ri*(rowH+gap);\n svg.appendChild(el('text',{x:pl-10,y:y+rowH\/2+4,'text-anchor':'end','font-size':12,'font-weight':600,fill:'var(--text)'},r.label));\n let x=pl;\n r.parts.forEach((p,pi)=>{\n const bw=iw*(p.v\/max);\n const g=el('g',{class:'barseg',style:'cursor:pointer'});\n const rc=el('rect',{x:x,y:y,width:Math.max(0,bw-2),height:rowH,rx:(pi===r.parts.length-1?6:0),fill:p.color});\n g.appendChild(rc);\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${r.label}<\/div><div class=\"tt-r\">${p.name} <b>${tfmt(p.v)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);\n if(r.onClick)g.addEventListener('click',r.onClick);\n svg.appendChild(g);x+=bw;\n });\n svg.appendChild(el('text',{x:x+8,y:y+rowH\/2+4,'font-size':12.5,'font-weight':700,fill:'var(--text)'},fmt(r.total)));\n });\n return svg;\n}\n\n\/* ---- donut for partner mix ---- *\/\nfunction donut(parts,opt={}){ \/\/ parts:[{v,color,name}]\n const size=opt.size||190,r=size\/2,rin=r*0.62,cx=r,cy=r;\n const tot=parts.reduce((a,p)=>a+p.v,0);let a0=-Math.PI\/2;\n const svg=el('svg',{viewBox:`0 0 ${size} ${size}`,width:size,height:size});\n parts.forEach(p=>{\n const a1=a0+ (p.v\/tot)*Math.PI*2;\n const x0=cx+r*Math.cos(a0),y0=cy+r*Math.sin(a0),x1=cx+r*Math.cos(a1),y1=cy+r*Math.sin(a1);\n const xi0=cx+rin*Math.cos(a0),yi0=cy+rin*Math.sin(a0),xi1=cx+rin*Math.cos(a1),yi1=cy+rin*Math.sin(a1);\n const large=(a1-a0)>Math.PI?1:0;\n const d=`M${x0} ${y0} A${r} ${r} 0 ${large} 1 ${x1} ${y1} L${xi1} ${yi1} A${rin} ${rin} 0 ${large} 0 ${xi0} ${yi0} Z`;\n const path=el('path',{d,fill:p.color,stroke:'var(--surface)','stroke-width':2,style:'cursor:pointer;transition:.15s'});\n path.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${p.name}<\/div><div class=\"tt-r\">Impact <b>${money(p.v)}<\/b><\/div><div class=\"tt-r\">Share <b>${pct(p.v\/tot,0)}<\/b><\/div>`,ev));\n path.addEventListener('mouseleave',hideTT);\n if(p.onClick)path.addEventListener('click',p.onClick);\n svg.appendChild(path);a0=a1;\n });\n svg.appendChild(el('text',{x:cx,y:cy-3,'text-anchor':'middle','font-size':20,'font-weight':700,fill:'var(--text)'},money(tot)));\n svg.appendChild(el('text',{x:cx,y:cy+14,'text-anchor':'middle','font-size':10.5,fill:'var(--muted)'},'partner impact'));\n return svg;\n}\n\n\/* ---- stacked column: direct vs influenced by location ---- *\/\nfunction stackedCols(rows,opt={}){ \/\/ rows:[{label,direct,influenced,onClick}]\n const w=opt.w||620,h=opt.h||230,pl=42,pr=10,pt=12,pb=34;\n const iw=w-pl-pr,ih=h-pt-pb,n=rows.length;\n const max=Math.max(...rows.map(r=>r.direct+r.influenced))*1.14;\n const bw=Math.min(30,iw\/n*0.52),slot=iw\/n;\n const Y=v=>pt+ih*(1-v\/max);\n const svg=el('svg',{viewBox:`0 0 ${w} ${h}`,width:'100%'});\n for(let t=0;t<=4;t++){const val=max*t\/4,y=Y(val);svg.appendChild(el('line',{x1:pl,x2:w-pr,y1:y,y2:y,stroke:'var(--grid)','stroke-width':1}));svg.appendChild(el('text',{x:pl-8,y:y+3.5,'text-anchor':'end','font-size':10,fill:'var(--muted)'},money(val)));}\n rows.forEach((r,i)=>{\n const cx=pl+slot*i+slot\/2, x=cx-bw\/2;\n const hD=ih*r.direct\/max, hI=ih*r.influenced\/max;\n const yD=Y(r.direct), yI=Y(r.direct+r.influenced);\n const gI=el('rect',{x,y:yI,width:bw,height:Math.max(0,hI-1),rx:5,fill:'var(--s-influenced)',style:'cursor:pointer'});\n const gD=el('rect',{x,y:yD,width:bw,height:hD,rx:0,fill:'var(--s-direct)',style:'cursor:pointer'});\n [ ['Direct',r.direct,gD],['Influenced',r.influenced,gI] ].forEach(([nm,v,g])=>{\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${r.label}<\/div><div class=\"tt-r\">${nm} <b>${money(v)}<\/b><\/div><div class=\"tt-r\">Total <b>${money(r.direct+r.influenced)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);if(r.onClick)g.addEventListener('click',r.onClick);\n });\n svg.appendChild(gI);svg.appendChild(gD);\n svg.appendChild(el('text',{x:cx,y:h-19,'text-anchor':'middle','font-size':10,'font-weight':600,fill:'var(--text-2)'},r.label));\n svg.appendChild(el('text',{x:cx,y:h-8,'text-anchor':'middle','font-size':9.5,fill:'var(--muted)'},money(r.direct+r.influenced)));\n });\n return svg;\n}\n<\/script>\n\n\n<script id=\"ai\">\n\/* Lightweight on-device narrative generator. Reads the derived model and writes\n the dollars-first, council-ready sentence a director takes into a budget meeting.\n (In production this is the TrueImpact AI summarizer over the live attribution feed.) *\/\nfunction aiOverview(k){\n const m=rollup(k), locs=LOCS();\n const best=[...locs].sort((a,b)=>deriveMetrics(b,k).total-deriveMetrics(a,k).total)[0];\n const rate=[...locs].sort((a,b)=>b.interactionRate-a.interactionRate)[0];\n return `Across <b>${m.kiosks} kiosks<\/b> in <b>${locs.length} deployment zones<\/b>, TrueImpact projects <span class=\"em\">${money(m.total)}<\/span> in visitor-driven economic impact and <span class=\"em\">${money(m.tax)}<\/span> in estimated public tax this period. <b>${best.name}<\/b> leads on impact; <b>${rate.name}<\/b> engages the highest share of visitors at <b>${pct(rate.interactionRate)}<\/b>. Figures are modeled from Visit Salt Lake’s published $6.1B in visitor spending and a customer-provided ~15M annual visitor figure, plus TrueOmni platform benchmarks; at go-live every dollar is ledgered to a live kiosk event. An estimated <span class=\"em\">${money(m.recirc)}<\/span> re-circulates back through the local economy.`;\n}\nfunction aiTax(k){\n const m=rollup(k),b=m.taxBreak,locs=LOCS();\n const top=Object.entries(b).sort((x,y)=>y[1]-x[1])[0];\n const nm={hotelTOT:'Lodging tax (15.52%)',salesTax:'Sales & use tax (8.45%)',rentalTax:'Rental-car excise (9.5%)',stateTax:'Utah state capture'}[top[0]];\n const hi=[...locs].sort((a,b)=>b.tax.tot-a.tax.tot)[0], lo=[...locs].sort((a,b)=>a.tax.tot-b.tax.tot)[0];\n const cmp = hi.tax.tot!==lo.tax.tot ? ` Because rates are set locally, the same visitor is worth more in <b>${hi.name} (${hi.tax.tot}% TOT)<\/b> than in <b>${lo.name} (${lo.tax.tot}%)<\/b>.` : '';\n return `Attributed visitor spending is projected to generate an estimated <span class=\"em\">${money(m.tax)}<\/span> in public tax this period — <b>${money(m.taxLocal)}<\/b> from the local and state-shared lines (Salt Lake’s 15.52% lodging tax, 8.45% sales & use, 9.5% rental-car excise) and <b>${money(m.taxState)}<\/b> in additional Utah state capture. The single largest line is <b>${nm}<\/b> at <span class=\"em\">${money(top[1])}<\/span>. Separately, the <b>2.0% Convention & Tourism Assessment Area charge<\/b> on the same room revenue returns an estimated <span class=\"em\">${money(m.cvbShare)}<\/span> directly to Visit Salt Lake — an assessment, not a tax, and not counted in the total above. Utah statute also requires counties levying 4.25% transient room tax to spend a minimum of <b>47%<\/b> on tourism promotion. Re-spent through public budgets, the local capture drives an estimated <span class=\"em\">${money(m.recirc)}<\/span> of induced community activity.`;\n}\nfunction aiLocation(L,k){\n const m=deriveMetrics(L,k),r=L.tax;\n return `<b>${L.name}<\/b> is projected to turn <b>${num(m.interactions)}<\/b> kiosk interactions into <span class=\"em\">${money(m.total)}<\/span> of economic impact and <span class=\"em\">${money(m.tax)}<\/span> of public tax (lodging ${r.tot}%, sales & use ${r.sales}%). ${L.note} Partners captured <b>${money(Object.values(m.partners).reduce((a,b)=>a+b,0))}<\/b>, led by ${SEG[Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0][0]].name.toLowerCase()}.`;\n}\nfunction aiNetwork(k){\n const {net}=networkAgg(k);\n return `Across the full TrueOmni network \u2014 <b>${net.destinations} destinations<\/b> and <b>${num(net.kiosks)} kiosks<\/b> in North America and Japan \u2014 the platform attributed <span class=\"em\">${money(net.total)}<\/span> of visitor-driven economic impact and <span class=\"em\">${money(net.tax)}<\/span> in estimated public tax revenue this period. This is the first time the destination industry has an aggregate impact number built from <b>ledgered first-party behavioral data<\/b> rather than modeled surveys. Every destination below drills down to its own kiosks.`;\n}\nfunction aiEngagement(rows, mode, scopeName){\n const attn=[...rows].sort((a,b)=>b.interactions-a.interactions)[0];\n const val=[...rows].sort((a,b)=>b.impact-a.impact)[0];\n const invest= mode==='campaigns'\n ? [...rows].filter(r=>r.roas).sort((a,b)=>b.roas-a.roas)[0]\n : [...rows].sort((a,b)=>b.valPerK-a.valPerK)[0];\n const gap = attn.id!==val.id\n ? ` The gap is the story: <b>${attn.name}<\/b> draws the most attention, but <b>${val.name}<\/b> converts it into the most attributed dollars \u2014 so raw attention isn't the same as value.`\n : ` <b>${attn.name}<\/b> both draws the most attention and drives the most dollars.`;\n const investLine = mode==='campaigns'\n ? ` For spend, <b>${invest.name}<\/b> returns the best ROI at <span class=\"em\">${invest.roas.toFixed(1)}\u00d7<\/span> \u2014 invest here first.`\n : ` <b>${invest.name}<\/b> punches above its attention (${money(invest.valPerK)} attributed per 1K interactions) \u2014 the efficient place to feature and cross-promote.`;\n return `In <b>${scopeName}<\/b>, the ${mode==='campaigns'?'campaigns':'kiosk modules'} split the funnel from exposure to attributed conversion.${gap}${investLine} Rank by any funnel stage using the metric toggle; filter by market to see how the mix shifts location to location.`;\n}\nfunction aiPartner(k){\n const m=rollup(k),tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n const top=Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0];\n return `TrueImpact attributed <span class=\"em\">${money(tot)}<\/span> of visitor spending to partner businesses \u2014 hotels, restaurants, attractions and event venues \u2014 every dollar tied to a kiosk referral, QR scan, pass pull or partner-POS event. <b>${SEG[top[0]].name}<\/b> captured the most at <span class=\"em\">${money(top[1])}<\/span>. This is the number a partner sees in their own portal, and the reason ${'>'}30% upgrade to premium membership within 18 months.`;\n}\nfunction aiBanner(tag,html){\n return `<div class=\"ai-banner fade\"><div class=\"ai-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 3l1.9 4.6L18 9l-4.1 1.4L12 15l-1.9-4.6L6 9l4.1-1.4zM19 14l.9 2.2L22 17l-2.1.8L19 20l-.9-2.2L16 17l2.1-.8z\" fill=\"#fff\"\/><\/svg><\/div><div><span class=\"ai-tag\">${tag}<\/span><div class=\"ai-txt\">${html}<\/div><\/div><\/div>`;\n}\n<\/script>\n\n\n<script id=\"app-logic\">\nlet PERIOD='t12';\nlet engMode='modules', engLoc='all', engMetric='interactions'; \/\/ engagement drill-through filters\nconst app=$('#app');\nfunction K(){return PERIODS[PERIOD].k;}\nfunction periodLabel(){return PERIODS[PERIOD].label;}\n\n\/* ---------- helpers to build DOM cards ---------- *\/\nfunction h(html){const t=document.createElement('template');t.innerHTML=html.trim();return t.content.firstChild;}\nfunction card(title,hint,bodyNodes,cls=''){\n const c=h(`<div class=\"card ${cls}\"><div class=\"card-h\"><div><h3>${title}${hint?` <span class=\"hint\">${hint}<\/span>`:''}<\/h3><\/div><\/div><\/div>`);\n (Array.isArray(bodyNodes)?bodyNodes:[bodyNodes]).forEach(n=>n&&c.appendChild(typeof n==='string'?h(n):n));\n return c;\n}\nfunction legend(items){const l=h('<div class=\"legend\"><\/div>');items.forEach(it=>l.appendChild(h(`<span class=\"li\"><span class=\"sw ${it.line?'line':''}\" style=\"background:${it.color}\"><\/span>${it.name}<\/span>`)));return l;}\nfunction shortName(n){return n.replace(' Lake','').replace(' Valley','').replace(' Bay','').replace('Fort ','Ft ').replace(' Springs','').replace('San Francisco','SF').replace('Los Angeles','LA').replace('Magnificent Mile','Mag Mile').replace('McCormick Place','McCormick').replace('Museum Campus','Museum').split(' (')[0];}\nfunction engShort(n){return n.replace(\/\\s*\$.*\$\/,'').replace('Interactive Map & Wayfinding','Map & Wayfinding').replace(' Placements','').replace('Local ','').replace('-Season Getaway','-Season').replace(' & Coupons','').replace(' Push','').replace(' Welcome','').replace(' & Restaurants','').replace(' to Do & Attractions',' to Do').replace(' Builder','').replace(' Calendar','').replace(' & Parking','');}\nfunction setDest(id){activeDest=id;engLoc='all';location.hash='#\/overview';render();}\nfunction engMiniCard(k){\n const sc=engScope(k); const rows=splitFunnel(sc.m, MODULES, sc.seg).sort((a,b)=>b.interactions-a.interactions).slice(0,5);\n const max=rows[0].interactions;\n const c=card('Module & campaign engagement','what draws attention \u2014 drill the funnel','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n rows.forEach(r=>{const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${SEG[r.tag].color}\"><\/span>${r.name}<\/div><\/div><div class=\"lr-val\">${num(r.interactions)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(r.impact)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(r.interactions\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/modules'));list.appendChild(row);});\n c.appendChild(list);\n const btns=h('<div style=\"display:flex;gap:8px;margin-top:12px\"><\/div>');\n btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/modules')\">Modules \u203a<\/button>`));\n btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/campaigns')\">Campaigns & A\/B tests \u203a<\/button>`));\n c.appendChild(btns);\n return c;\n}\n\n\/* ================= OVERVIEW ================= *\/\nfunction pageOverview(){\n const k=K(),m=rollup(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().kind} \u00b7 Executive Dashboard<\/div><h1>${ACT().name} \u2014 ${ACT().scope} Impact<\/h1><\/div><div class=\"meta\">Reporting period<br><b style=\"color:var(--text);font-size:14px\">${periodLabel()}<\/b><br>${m.kiosks} kiosks \u00b7 ${screensTotal()} digital signs \u00b7 ${LOCS().length} zones<\/div><\/div>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>All zones<\/span><\/div>`));\n wrap.appendChild(contextStrip()); wrap.lastChild.style.marginBottom='16px';\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Council-ready summary',aiOverview(k))));\n wrap.appendChild(rampCard(k)); wrap.lastChild.style.marginBottom='16px';\n\n \/\/ KPI band\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 18.4% vs prior period<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)} \u00b7 dollars-first, ledger-level<\/div><\/div>`));\n kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'\u25b2 16.1%',`Local ${money(m.taxLocal)} \u00b7 State ${money(m.taxState)}`,()=>go('#\/tax')));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'\u25b2 21.0%','Hotels \u00b7 dining \u00b7 attractions \u00b7 events',()=>go('#\/partners')));\n kpis.appendChild(kpiTile('Trackable visitor actions',num(m.interactions),'\u25b2 12.7%',`${num(m.conversions)} attributed conversions`));\n wrap.appendChild(kpis);\n\n \/\/ Map + location list\n const mapRow=h('<div class=\"grid row-map\" style=\"margin-bottom:16px\"><\/div>');\n mapRow.appendChild(card('Impact by kiosk location','click a market to drill in',[buildMap(k),legend([{name:'Bubble size = economic impact',color:'var(--azure)'}])],'pad0'+' '));\n const mapCard=mapRow.lastChild;mapCard.style.padding='18px';\n mapRow.appendChild(card('Zones ranked','by economic impact',[buildLocList(k)]));\n wrap.appendChild(mapRow);\n\n \/\/ Funnel + Direct\/influenced by location\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r2.appendChild(card('The visitor funnel',ACT().scope.toLowerCase(),[buildFunnel(m),h('<div class=\"note\">Exposure \u2192 interaction \u2192 high-intent action \u2192 attributed conversion. Rates are TrueOmni platform benchmarks; volumes are ledgered kiosk events.<\/div>')]));\n const dcols=stackedCols(LOCS().map(L=>{const mm=deriveMetrics(L,k);return{label:shortName(L.name),direct:mm.direct,influenced:mm.influenced,onClick:()=>go('#\/location\/'+L.id)};}));\n r2.appendChild(card('Direct vs influenced impact','by market \u00b7 click to drill',[dcols,legend([{name:'Direct (attributed spend)',color:'var(--s-direct)'},{name:'Influenced (supply-chain + wage tail)',color:'var(--s-influenced)'}])]));\n wrap.appendChild(r2);\n\n \/\/ Partner mix + tax preview\n const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r3.appendChild(buildPartnerCard(m,k));\n r3.appendChild(buildTaxPreview(m,k));\n wrap.appendChild(r3);\n\n \/\/ Engagement entry\n wrap.appendChild(engMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Media Network entry\n wrap.appendChild(mediaMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Marketing reach\n wrap.appendChild(reachCard()); wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Trend\n const trend=card('Economic impact trend','monthly \u00b7 '+periodLabel(),[areaChart(rollupSeries(k),MONTHS,{h:220}),h('<div class=\"note\">Set against roughly <b>15M annual visitors<\/b>, this 20-kiosk network is modeled to capture ~2.70M kiosk encounters a year - about <b>18%<\/b> of that base, concentrated in the Salt Palace, Temple Square, the airport and the CTAA hotel network. Salt Lake has the <b>flattest seasonality in the portfolio<\/b>: a January-March ski peak, a summer outdoor season, and convention business filling both shoulders. That evenness is a genuine operating advantage - a kiosk network here earns its keep twelve months a year rather than five. Shoulder-season automation adds an estimated 8-12% during off-peak weeks.<\/div>')]);\n wrap.appendChild(trend);\n return wrap;\n}\n\/* ---- Destination context: the customer's OWN published statistics. Shown\n first so the reader sees the whole visitor economy, then the slice the\n kiosk + screen network measurably influences. ---- *\/\nfunction contextStrip(){\n const c=card('The Salt Lake visitor economy','published destination statistics \u00b7 the base TrueImpact measures against','',' ');\n c.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:2px\">\n <div class=\"si\"><b>${CONTEXT.visitors}<\/b><span>${CONTEXT.visitorsLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.spending}<\/b><span>${CONTEXT.spendingLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.jobs}<\/b><span>${CONTEXT.jobsLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.taxTotal}<\/b><span>${CONTEXT.taxTotalLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.regional}<\/b><span>${CONTEXT.regionalLabel}<\/span><\/div>\n <\/div>`));\n c.appendChild(h(`<div class=\"note\">Source: ${CONTEXT.source}. Everything below is the <b>attributed slice<\/b> of this economy that a ${rollup(1).kiosks}-kiosk, ${screensTotal()}-screen TrueOmni network is modeled to measurably influence — never the whole thing. Salt Lake’s visitor economy returns <b>$1,700 per household<\/b> in annual tax relief. Ski resorts, the Salt Palace, Temple Square, the Great Salt Lake, downtown, Sundance-related travel, outdoor recreation, the National Parks gateway, sports tourism and business travel all drive it.<\/div>`));\n return c;\n}\n\/* ---- Existing owned-channel reach. The in-destination network is the\n extension of these channels to the moment of decision. ---- *\/\nfunction reachCard(){\n const c=card('Convention & visitor services reach','the volume and services Visit Salt Lake already delivers','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n REACH.forEach(r=>list.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\">${r.name}<\/div><div class=\"lr-sub\">${r.sub}<\/div><\/div><div class=\"lr-val\">${r.v}<\/div><\/div>`)));\n c.appendChild(list);\n c.appendChild(h('<div class=\"note\">Visit Salt Lake is one of the nation’s leading convention destinations and serves visitors at the Visitor Information Center. The kiosk and screen network closes the gap in the middle — the in-destination moment when the visitor or delegate is deciding where to eat, which canyon to drive, and whether to extend the stay, and the only moment where that decision can be measured and attributed to a partner.<\/div>'));\n return c;\n}\nfunction rampCard(k){\n const c=card('Deployment ramp - 6 → 20 kiosks','projected run-rate as zones come online (~7 month rollout)','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n let prevK=0;\n PHASES.forEach(ph=>{\n const locs=LOCS().filter(L=>ph.ids.includes(L.id));\n const m=rollup(k,locs); const add=m.kiosks-prevK; prevK=m.kiosks;\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${m.kiosks} kiosks \u00b7 ${m.screens} signs live${add?` (+${add} kiosks)`:''}<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax \u00b7 ${money(m.taxLocal)} local<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(m.kiosks\/20*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n list.appendChild(row);\n });\n c.appendChild(list);\n c.appendChild(h('<div class=\"note\">Cumulative annualized run-rate at each phase. Phase 1 launches where Visit Salt Lake already has standing - the Visitor Information Center and the Salt Palace - because those need no new partner agreements and prove the model fastest. Temple Square and the airport follow, then the ski corridor, the CTAA hotel network and the Delta Center district. Note the timing: capturing a Salt Palace baseline before its 2027 closure turns this from a dashboard into evidence. Figures scale with units online - not a forecast of new demand.<\/div>'));\n return c;\n}\nfunction kpiTile(label,val,delta,foot,onClick){\n const c=h(`<div class=\"card kpi\"${onClick?' style=\"cursor:pointer\"':''}><div class=\"k-label\">${label}<\/div><div class=\"k-val\">${val}<\/div><div class=\"k-delta up\">\u25b2 ${delta.replace('\u25b2','').trim()}<\/div><div class=\"k-foot\">${foot}<\/div><\/div>`);\n if(onClick)c.addEventListener('click',onClick);\n return c;\n}\n\n\/* ---- Destination map (pixel-scale viewBox so marks\/labels stay true size).\n Reads the active destination's outline + each location's x,y. Works for any tenant. ---- *\/\nfunction buildMap(k){\n const D=ACT(), locs=LOCS();\n const svg=el('svg',{viewBox:'0 0 480 620',role:'img','aria-label':D.region+' kiosk map'});\n if(D.lake) svg.appendChild(el('path',{d:D.lake,fill:'var(--s-hotels)','fill-opacity':.12,stroke:'none'}));\n svg.appendChild(el('path',{d:D.outline,class:'ca-outline'}));\n if(D.lakeLabel) svg.appendChild(el('text',{x:D.lakeLabel.x,y:D.lakeLabel.y,'text-anchor':'middle','font-size':12,'font-style':'italic',fill:'var(--muted)',stroke:'none'},D.lakeLabel.t));\n const max=Math.max(...locs.map(L=>deriveMetrics(L,k).total));\n locs.forEach(L=>{\n const mm=deriveMetrics(L,k);const rr=9+18*Math.sqrt(mm.total\/max);\n const px=L.x,py=L.y;\n const g=el('g',{class:'mk'+(state.loc===L.id?' active':''),transform:`translate(${px},${py})`});\n g.appendChild(el('circle',{class:'ring',r:rr+5}));\n g.appendChild(el('circle',{class:'pin',r:rr,fill:'var(--azure)','fill-opacity':.85}));\n g.appendChild(el('circle',{class:'hit',r:Math.max(rr+7,16)}));\n if(rr>16)g.appendChild(el('text',{y:4,'text-anchor':'middle','font-size':11,fill:'#fff',stroke:'none'},money(mm.total)));\n g.appendChild(el('text',{y:rr+15,'text-anchor':'middle','font-size':11.5,'font-weight':700},L.name));\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${L.name}<\/div><div class=\"tt-r\">Impact <b>${money(mm.total)}<\/b><\/div><div class=\"tt-r\">Tax <b>${money(mm.tax)}<\/b><\/div><div class=\"tt-r\">Interaction <b>${pct(L.interactionRate)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);\n g.addEventListener('click',()=>go('#\/location\/'+L.id));\n svg.appendChild(g);\n });\n const box=h('<div class=\"mapwrap\"><\/div>');box.appendChild(svg);return box;\n}\nfunction buildLocList(k){\n const rows=[...LOCS()].map(L=>({L,m:deriveMetrics(L,k)})).sort((a,b)=>b.m.total-a.m.total);\n const max=rows[0].m.total;\n const box=h('<div class=\"loclist\"><\/div>');\n rows.forEach(({L,m})=>{\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${L.name} ${L.badge?`<span class=\"pill tag-hi\">${L.badge}<\/span>`:''}<\/div><div class=\"lr-sub\">${L.sites} \u00b7 ${L.kiosks} kiosks \u00b7 ${L.screens||0} screens<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(m.total\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/location\/'+L.id));\n box.appendChild(row);\n });\n return box;\n}\nfunction buildFunnel(m){\n const stages=[\n {n:'Kiosk exposures',v:m.exposures,rate:''},\n {n:'Interactions',v:m.interactions,rate:'of exposed'},\n {n:'High-intent actions',v:m.highIntent,rate:pct(FUNNEL.highIntent)+' of interactions'},\n {n:'Attributed conversions',v:m.conversions,rate:pct(FUNNEL.conversion)+' of high-intent'},\n ];\n const max=stages[0].v;const cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n const box=h('<div class=\"funnel\"><\/div>');\n stages.forEach((s,i)=>{\n const w=26+40*(s.v\/max);\n const st=h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${w}%;background:${cols[i]}\">${s.n}<\/div><div class=\"fmeta\"><b>${num(s.v)}<\/b> <span class=\"frate\">${s.rate}<\/span><\/div><\/div>`);\n box.appendChild(st);\n });\n return box;\n}\nfunction buildPartnerCard(m,k){\n const parts=Object.entries(m.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color,onClick:()=>go('#\/partners')}));\n const c=card('Partner economic impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n const inner=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n inner.appendChild(donut(parts));\n const list=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n parts.sort((a,b)=>b.v-a.v).forEach(p=>{\n const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/partners'));list.appendChild(row);\n });\n inner.appendChild(list);\n c.appendChild(inner);\n c.appendChild(h('<div class=\"note\">This is the figure a partner sees in their own portal \u2014 every dollar tied to a kiosk referral, QR scan, pass pull, or partner-POS event. <span class=\"toggle-tbl\" onclick=\"go(\\'#\/partners\\')\">Open partner detail \u203a<\/span><\/div>'));\n return c;\n}\nfunction buildTaxPreview(m,k){\n const b=m.taxBreak;\n const parts=[\n {v:b.hotelTOT,name:'MAT (municipal)',color:'var(--s-local)'},\n {v:b.salesTax,name:'HST \u00b7 accommodation',color:'#33abe0'},\n {v:b.rentalTax,name:'HST \u00b7 dining & retail',color:'#7cc9e8'},\n {v:b.stateTax,name:'HST \u00b7 attractions',color:'var(--s-state)'},\n ];\n const c=card('Estimated tax revenue','locality-based \u00b7 click to drill','',' ');\n const rows=parts.map(p=>({label:p.name,parts:[{v:p.v,color:p.color,name:p.name}],total:p.v,onClick:()=>go('#\/tax')}));\n c.appendChild(rankedStacked(rows,{pl:130,w:560}));\n c.appendChild(h(`<div class=\"gauge-track\"><i style=\"width:${(m.recirc\/(m.recirc+m.tax)*100).toFixed(0)}%\"><\/i><\/div>`));\n c.appendChild(h(`<div class=\"note\"><b style=\"color:var(--text)\">${money(m.recirc)}<\/b> soft benefit \u2014 estimated local re-circulation of these public tax dollars through community budgets & payroll. <span class=\"toggle-tbl\" onclick=\"go('#\/tax')\">Full tax breakdown \u203a<\/span><\/div>`));\n return c;\n}\n\n\/* ================= LOCATION DETAIL ================= *\/\nfunction pageLocation(id){\n const L=findLoc(id);if(!L)return pageOverview();\n const k=K(),m=deriveMetrics(L,k),r=L.tax;\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> All ${ACT().region} markets<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>${L.name}<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Kiosk market${L.badge?` \u00b7 <span style=\"color:var(--good)\">${L.badge}<\/span>`:''}<\/div><h1>${L.name}<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">${L.sites} \u00b7 ${L.kiosks} kiosks \u00b7 ${L.screens||0} signs \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Tax rates<br><b style=\"color:var(--text);font-size:13px\">Lodging ${r.tot}% \u00b7 Sales ${r.sales}%<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Market read',aiLocation(L,k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)}<\/div><\/div>`));\n kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'',`Local ${money(m.taxLocal)} \u00b7 State ${money(m.taxState)}`,()=>go('#\/tax')));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'','across 4 segments',()=>go('#\/partners')));\n kpis.appendChild(kpiTile('Interaction rate',pct(L.interactionRate),'',`${num(m.interactions)} interactions`));\n wrap.appendChild(kpis);\n\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r2.appendChild(card('Visitor funnel','this market',[buildFunnel(m)]));\n r2.appendChild(buildLocTaxCard(m,L));\n wrap.appendChild(r2);\n\n const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const parts=Object.entries(m.partners).map(([pid,v])=>({v,name:SEG[pid].name,color:SEG[pid].color}));\n const pc=card('Partner impact \u2014 '+L.name,'who captured the visitor dollar','',' ');\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n pin.appendChild(donut(parts));\n const pl=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n parts.sort((a,b)=>b.v-a.v).forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n pin.appendChild(pl);pc.appendChild(pin);r3.appendChild(pc);\n r3.appendChild(card('Monthly impact','seasonality',[areaChart(seriesFor(L,k),MONTHS,{h:210})]));\n wrap.appendChild(r3);\n\n \/\/ sample named partners\n wrap.appendChild(buildSamplePartners(L,m));\n return wrap;\n}\nfunction buildLocTaxCard(m,L){\n const b=m.taxBreak,r=L.tax;\n const rows=[\n {label:`Lodging tax (${r.tot}%)`,parts:[{v:b.hotelTOT,color:'var(--s-local)',name:'Lodging tax'}],total:b.hotelTOT},\n {label:`Sales & use tax (${r.sales}%)`,parts:[{v:b.salesTax,color:'#33abe0',name:'Sales & use tax'}],total:b.salesTax},\n {label:`Rental-car excise (${r.rental}%)`,parts:[{v:b.rentalTax,color:'#7cc9e8',name:'Rental-car excise'}],total:b.rentalTax},\n {label:`Utah state capture`,parts:[{v:b.stateTax,color:'var(--s-state)',name:'Utah state capture'}],total:b.stateTax},\n ];\n const c=card('Estimated tax revenue','locality-based','',' ');\n c.appendChild(rankedStacked(rows,{pl:150,w:560}));\n c.appendChild(h(`<div class=\"note\">Rates are set by this jurisdiction \u2014 which is why a visitor here is worth a different tax yield than in any other market. <b style=\"color:var(--text)\">${money(m.recirc)}<\/b> estimated re-circulation (soft benefit).<\/div>`));\n return c;\n}\nfunction buildSamplePartners(L,m){\n const SAMPLES={\n la:['JW Marriott L.A. LIVE','Grand Central Market','Griffith Observatory','Crypto.com Arena'],\n sf:['Hotel Nikko','Ferry Building Marketplace','Alcatraz Cruises','Moscone Center'],\n sd:['Hotel del Coronado','Little Italy Food Hall','San Diego Zoo','Petco Park'],\n ana:['Anaheim Marriott','Downtown Disney Dining','Disneyland Resort','Angel Stadium'],\n bb:['The Lodge at Big Bear','Peppercorn Grille','Big Bear Mountain Resort','Village Events'],\n napa:['Carneros Resort','The French Laundry','Castello di Amorosa','Oxbow Public Market'],\n ps:['Parker Palm Springs','Workshop Kitchen','Palm Springs Tram','Coachella \/ Stagecoach'],\n sac:['Citizen Hotel','Old Sacramento Waterfront','California State Railroad Museum','Golden 1 Center'],\n ord:['Hilton O\u2019Hare','Tortas Frontera','Terminal 5 Retail','United Club'],\n mag:['The Peninsula Chicago','Purple Pig','360 CHICAGO','Water Tower Place'],\n navy:['Sable at Navy Pier','Giordano\u2019s','Centennial Wheel','Navy Pier Events'],\n mcc:['Marriott Marquis Chicago','Wintrust Cafe','Field Museum','McCormick Expo Halls'],\n loop:['JW Marriott Chicago','The Berghoff','Skydeck Willis Tower','Chicago Theatre'],\n mus:['Hilton Museum Campus','Shedd Cafe','Shedd Aquarium','Adler After Dark'],\n wrig:['Hotel Zachary','Gallagher Way Dining','Wrigley Field Tours','Cubs Home Games'],\n orl:['Hilton Bonnet Creek','Disney Springs Dining','Universal Orlando','OCCC Events'],\n mia:['Fontainebleau Miami','Joe\u2019s Stone Crab','Vizcaya Museum','Ultra \/ Art Basel'],\n tpa:['Tampa Marriott Water St','Columbia Restaurant','Busch Gardens','Amalie Arena'],\n ftl:['W Fort Lauderdale','Casa Sensei','Riverwalk Cruises','Broward Convention'],\n jax:['Marriott Downtown JAX','Cowford Chophouse','MOSH Museum','VyStar Arena'],\n nap:['Ritz-Carlton Naples','Campiello','Naples Botanical Garden','5th Ave Events'],\n key:['Casa Marina Resort','Blue Heaven','Mallory Square Sunset','Fantasy Fest'],\n };\n const names=SAMPLES[L.id]||['Hotel','Restaurant','Attraction','Venue'];\n const segIds=['hotels','dining','attractions','events'];\n const c=card('Sample attributed partners','illustrative \u2014 top referral recipients','',' ');\n const tbl=h('<table><thead><tr><th>Partner<\/th><th>Segment<\/th><th>Attributed spend<\/th><th>Referrals<\/th><th>Trend<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n const tb=tbl.querySelector('tbody');\n segIds.forEach((sid,i)=>{\n const v=m.partners[sid]*(0.34-i*0.03);\n const refs=Math.round(m.highIntent*L.mix[sid]*0.4);\n tb.appendChild(h(`<tr><td><b>${names[i]}<\/b><\/td><td><span class=\"pill tag-mid\">${SEG[sid].name}<\/span><\/td><td class=\"tnum\">${money2(v)}<\/td><td class=\"tnum\">${refs.toLocaleString()}<\/td><td><span class=\"pill tag-hi\">\u25b2 ${(8+i*3)}%<\/span><\/td><\/tr>`));\n });\n c.appendChild(tbl);\n return c;\n}\n\n\/* ================= PARTNER DETAIL ================= *\/\nfunction pagePartners(){\n const k=K(),m=rollup(k);const tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Partner economic impact<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Partner economic impact<\/div><h1>What the visitor dollar did for partners<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(tot)}<\/b> attributed<\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Partner read',aiPartner(k))));\n\n \/\/ segment cards\n const icons={hotels:'M3 21V9l9-6 9 6v12M9 21v-6h6v6',dining:'M6 3v7m0 0a3 3 0 006 0V3M6 10v11M18 3c-2 0-3 2-3 5s1 4 3 4v9',attractions:'M3 21l9-18 9 18M8 21v-5h8v5',events:'M3 8h18M3 8l2-4h14l2 4M5 8v12h14V8'};\n const cards=h('<div class=\"seg-cards\" style=\"margin-bottom:16px\"><\/div>');\n Object.entries(m.partners).sort((a,b)=>b[1]-a[1]).forEach(([id,v])=>{\n const c=h(`<div class=\"seg-card\"><div class=\"sc-top\"><span class=\"sc-ic\" style=\"background:${SEG[id].color}\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"${icons[id]}\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>${SEG[id].name}<\/div><div class=\"sc-val\">${money(v)}<\/div><div class=\"sc-sub\">${pct(v\/tot,0)} of partner impact<\/div><div class=\"sc-count\"><span>Est. partners<\/span><span>${Math.round(400*SEG_SHARE(id))}<\/span><\/div><\/div>`);\n cards.appendChild(c);\n });\n wrap.appendChild(cards);\n\n \/\/ impact by segment across locations (stacked ranked)\n const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k);const p=mm.partners;const t=Object.values(p).reduce((a,b)=>a+b,0);\n return {label:L.name,total:t,onClick:()=>go('#\/location\/'+L.id),parts:['hotels','dining','attractions','events'].map(s=>({v:p[s],color:SEG[s].color,name:SEG[s].name}))};\n }).sort((a,b)=>b.total-a.total);\n const c1=card('Partner impact by market','stacked by segment \u00b7 click a bar to open the market','',' ');\n c1.appendChild(rankedStacked(rows,{pl:120,w:660}));\n c1.appendChild(legend(Object.keys(SEG).map(id=>({name:SEG[id].name,color:SEG[id].color}))));\n wrap.appendChild(c1);\n\n \/\/ why it matters\n wrap.appendChild(card('Why partners upgrade','the portal effect',[h(`<div class=\"stat-inline\" style=\"margin-top:6px\"><div class=\"si\"><b>+15\u201330%<\/b><span>itinerary inclusion lift<\/span><\/div><div class=\"si\"><b>+20\u201340%<\/b><span>listing exposure<\/span><\/div><div class=\"si\"><b>+10\u201325%<\/b><span>pass participation<\/span><\/div><div class=\"si\"><b>>30%<\/b><span>upgrade to premium in 18 mo<\/span><\/div><\/div>`),h('<div class=\"note\">The Partner ROI view is the single most-requested feature in the 2026 customer survey. When a restaurant or hotel sees its own attributed dollars, flat-dues membership becomes performance-aligned membership.<\/div>')]));\n return wrap;\n}\nfunction SEG_SHARE(id){return {hotels:.34,dining:.30,attractions:.22,events:.14}[id];}\n\n\/* ================= TAX DETAIL ================= *\/\nfunction pageTax(){\n const k=K(),m=rollup(k),b=m.taxBreak;\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Estimated tax revenue<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Public revenue impact<\/div><h1>Estimated tax revenue by zone<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(m.tax)}<\/b> total est.<\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Tax read',aiTax(k))));\n\n \/\/ KPI tiles by tax type\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total estimated tax revenue<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.tax).replace(curSym(),'')}<\/div><div class=\"k-foot\">Stays local ${money(m.taxLocal)} + Georgia state ${money(m.taxState)}<\/div><\/div>`));\n kpis.appendChild(kpiTile('Lodging tax',money(b.hotelTOT),'','15.52% all-in (7.07% TRT + 8.45% sales)'));\n kpis.appendChild(kpiTile('Back to Visit Salt Lake',money(m.cvbShare),'','2.0% CTAA assessment on room revenue'));\n kpis.appendChild(kpiTile('Sales & use tax',money(b.salesTax),'','8.45% (UT 4.85% + county 2.6% + city 1%)'));\n wrap.appendChild(kpis);\n\n \/\/ stacked tax by location (local components + state)\n const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k),bb=mm.taxBreak;\n return {label:L.name,total:mm.tax,onClick:()=>go('#\/location\/'+L.id),parts:[\n {v:bb.hotelTOT,color:'var(--s-local)',name:'Lodging tax'},\n {v:bb.salesTax,color:'#33abe0',name:'Sales & use tax'},\n {v:bb.rentalTax,color:'#7cc9e8',name:'Rental-car excise'},\n {v:bb.stateTax,color:'var(--s-state)',name:'Utah state capture'},\n ]};}).sort((a,b)=>b.total-a.total);\n const c1=card('Estimated tax revenue by zone','lodging tax \u00b7 sales & use \u00b7 rental-car \u00b7 state capture \u00b7 click a bar to drill','',' ');\n c1.appendChild(rankedStacked(rows,{pl:120,w:680}));\n c1.appendChild(legend([{name:'Lodging tax',color:'var(--s-local)'},{name:'Sales & use tax',color:'#33abe0'},{name:'Rental-car excise',color:'#7cc9e8'},{name:'Utah state capture',color:'var(--s-state)'}]));\n wrap.appendChild(c1);\n\n \/\/ recirculation soft benefit\n const recircCard=card('Recirculation \u2014 the soft benefit','induced community activity from public tax dollars','',' ');\n recircCard.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(m.tax)}<\/b><span>hard tax captured<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${money(m.recirc)}<\/b><span>est. local re-circulation<\/span><\/div><div class=\"si\"><b>${money(m.tax+m.recirc)}<\/b><span>combined public benefit<\/span><\/div><\/div>`));\n recircCard.appendChild(h(`<div class=\"gauge-track\" style=\"margin-top:14px\"><i style=\"width:${(m.recirc\/(m.tax+m.recirc)*100).toFixed(0)}%\"><\/i><\/div>`));\n recircCard.appendChild(h('<div class=\"note\">Public revenue does not leave the community \u2014 it funds payroll, services, and local procurement that are re-spent through the regional economy. Modeled conservatively at 0.9\u00d7 of captured tax (induced\/soft). This is the number that turns \"we captured tax\" into \"we grew the local economy.\"<\/div>'));\n wrap.appendChild(recircCard);\n\n \/\/ full data table\n const c2=card('Full tax detail','auditable line items \u00b7 '+periodLabel(),'',' ');\n const tbl=h('<table><thead><tr><th>Zone<\/th><th>Lodging %<\/th><th>Lodging tax<\/th><th>Sales & use<\/th><th>Rental-car<\/th><th>UT state<\/th><th>Total tax<\/th><th>Recirc (soft)<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n const tb=tbl.querySelector('tbody');\n rows.forEach(r=>{const L=LOCS().find(x=>x.name===r.label);const mm=deriveMetrics(L,k),bb=mm.taxBreak,rt=L.tax;\n const tr=h(`<tr><td><b>${L.name}<\/b><\/td><td class=\"tnum\">${rt.tot}%<\/td><td class=\"tnum\">${money2(bb.hotelTOT)}<\/td><td class=\"tnum\">${money2(bb.salesTax)}<\/td><td class=\"tnum\">${money2(bb.rentalTax)}<\/td><td class=\"tnum\">${money2(bb.stateTax)}<\/td><td class=\"tnum\"><b>${money2(mm.tax)}<\/b><\/td><td class=\"tnum\" style=\"color:var(--good)\">${money2(mm.recirc)}<\/td><\/tr>`);\n tr.addEventListener('click',()=>go('#\/location\/'+L.id));tb.appendChild(tr);\n });\n c2.appendChild(tbl);\n wrap.appendChild(c2);\n return wrap;\n}\n\n\/* ================= NETWORK ROLL-UP (all destinations) ================= *\/\nfunction pageNetwork(){\n const k=K(),{net,parts}=networkAgg(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">TrueOmni Network \u00b7 All destinations<\/div><h1>Total economic impact \u2014 every kiosk, every destination<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text);font-size:14px\">${net.destinations} destinations \u00b7 ${num(net.kiosks)} kiosks<\/b><\/div><\/div>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>TrueOmni Network<\/span><span class=\"sep\">\u203a<\/span><span>All destinations<\/span><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Network roll-up',aiNetwork(k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Network economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(net.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 22.6% YoY<\/div><div class=\"k-foot\">Direct ${money(net.direct)} + Influenced ${money(net.influenced)} \u00b7 ${net.destinations} destinations, ledger-level<\/div><\/div>`));\n kpis.appendChild(kpiTile('Public tax revenue',money(net.tax),'\u25b2 19.4%',`Local ${money(net.taxLocal)} \u00b7 State ${money(net.taxState)}`));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(net.partners).reduce((a,b)=>a+b,0)),'\u25b2 24.1%','across all destinations'));\n kpis.appendChild(kpiTile('Trackable visitor actions',num(net.interactions),'\u25b2 15.2%',`${num(net.conversions)} attributed conversions`));\n wrap.appendChild(kpis);\n\n \/\/ destinations ranked (real 3 + modeled long-tail)\n const destRows=NET_IDS.map((id,i)=>({id,name:DESTINATIONS[id].name,region:DESTINATIONS[id].region,kind:DESTINATIONS[id].kind,m:parts[i]}))\n .sort((a,b)=>b.m.total-a.m.total);\n const maxD=destRows[0].m.total;\n const dl=h('<div class=\"loclist\"><\/div>');\n destRows.forEach(d=>{\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${d.name}<\/div><div class=\"lr-sub\">${d.kind} \u00b7 ${d.m.kiosks} kiosks \u00b7 ${d.region}<\/div><\/div><div class=\"lr-val\">${money(d.m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(d.m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(d.m.total\/maxD*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>setDest(d.id));dl.appendChild(row);\n });\n const realTot=parts.reduce((a,b)=>a+b.total,0), othersTot=net.total-realTot, othersTax=net.tax-parts.reduce((a,b)=>a+b.tax,0), othersK=net.kiosks-parts.reduce((a,b)=>a+b.kiosks,0);\n dl.appendChild(h(`<div class=\"locrow\" style=\"opacity:.85;cursor:default\"><div><div class=\"lr-name\">Other ${net.destinations-3} destinations<\/div><div class=\"lr-sub\">North America + Japan \u00b7 ~${num(othersK)} kiosks \u00b7 modeled long-tail<\/div><\/div><div class=\"lr-val\">${money(othersTot)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(othersTax)} tax<\/div><\/div><span class=\"chev\" style=\"opacity:0\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(othersTot\/maxD*100).toFixed(0)}%;background:linear-gradient(90deg,#8b96a5,#5B6675)\"><\/i><\/div><\/div>`));\n\n const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r1.appendChild(card('Destinations ranked','click a live destination to drill into its kiosks',[dl,h('<div class=\"note\">California, Chicago and Florida are live TrueImpact tenants shown from their own kiosk data. The long-tail bucket models the remaining network to the published footprint.<\/div>')]));\n \/\/ network partner mix\n const parts2=Object.entries(net.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color}));\n const pc=card('Network partner impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n pin.appendChild(donut(parts2));\n const plist=h('<div style=\"flex:1;min-width:190px\"><\/div>');\n parts2.sort((a,b)=>b.v-a.v).forEach(p=>plist.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n pin.appendChild(plist);pc.appendChild(pin);\n r1.appendChild(pc);\n wrap.appendChild(r1);\n\n \/\/ engagement entry (network scope)\n wrap.appendChild(engMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ network trend\n wrap.appendChild(card('Network economic impact trend','monthly \u00b7 all destinations',[areaChart(networkSeries(k),MONTHS,{h:220}),h('<div class=\"note\">The category\\'s first aggregate impact curve built from first-party behavioral data across the network. Each destination re-circulates public tax dollars into its own community \u2014 an estimated '+money(net.recirc)+' network-wide (soft benefit).<\/div>')]));\n return wrap;\n}\n\n\/* ================= ENGAGEMENT DRILL-THROUGH ================= *\/\nfunction engScope(k){\n if(activeDest==='network'){const m=networkAgg(k).net;return {m,name:'the TrueOmni Network',seg:segSharesOf(m),locs:[]};}\n if(engLoc!=='all'){const L=findLoc(engLoc);if(L){const m=deriveMetrics(L,k);return {m,name:L.name,seg:segSharesOf(m),locs:LOCS()};}}\n const m=rollup(k);return {m,name:ACT().region,seg:segSharesOf(m),locs:LOCS()};\n}\nfunction engMetrics(mode){\n const base={\n interactions:{label:'Attention', get:r=>r.interactions, fmt:num, tfmt:v=>num(v)+' sessions'},\n highIntent: {label:'High-intent', get:r=>r.highIntent, fmt:num, tfmt:v=>num(v)+' actions'},\n conversions: {label:'Conversions', get:r=>r.conversions, fmt:num, tfmt:v=>num(v)+' conv.'},\n impact: {label:'Attributed $', get:r=>r.impact, fmt:money, tfmt:money2},\n };\n if(mode==='modules') base.time={label:'Time spent',get:r=>r.timeHrs,fmt:v=>num(v)+' h',tfmt:v=>num(v)+' hours'};\n else base.roas={label:'ROI (ROAS)',get:r=>r.roas,fmt:v=>v.toFixed(1)+'\u00d7',tfmt:v=>v.toFixed(2)+'\u00d7 return'};\n return base;\n}\nfunction setEng(key,val){ if(key==='mode'){engMode=val;engMetric='interactions';} else if(key==='loc'){engLoc=val;} else {engMetric=val;}\n location.hash = '#\/'+(engMode==='modules'?'modules':'campaigns'); render(); }\nfunction pageEngagement(){\n const k=K(), sc=engScope(k);\n const items = engMode==='modules'?MODULES:CAMPAIGNS;\n const rows = splitFunnel(sc.m, items, sc.seg);\n const M = engMetrics(engMode);\n if(!M[engMetric]) engMetric='interactions';\n const met=M[engMetric];\n rows.sort((a,b)=>(met.get(b)||0)-(met.get(a)||0));\n const colorOf=r=> engMode==='modules'?SEG[r.tag].color:CAMP_TYPE[r.type];\n\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${activeDest==='network'?'Network':ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${activeDest==='network'?'TrueOmni Network':ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Engagement drill-through<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Marketing \u00b7 Engagement drill-through<\/div><h1>What draws attention \u2014 and what to invest in<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${sc.name}<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Investment read',aiEngagement(rows,engMode,sc.name))));\n\n \/\/ filters\n const f=h('<div class=\"filters\"><\/div>');\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Dimension<\/span><div class=\"fseg\">\n <button class=\"${engMode==='modules'?'on':''}\" onclick=\"setEng('mode','modules')\">Modules<\/button>\n <button class=\"${engMode==='campaigns'?'on':''}\" onclick=\"setEng('mode','campaigns')\">Campaigns<\/button><\/div><\/div>`));\n if(sc.locs.length){\n const opts=['<option value=\"all\"'+(engLoc==='all'?' selected':'')+'>All markets<\/option>']\n .concat(sc.locs.map(L=>`<option value=\"${L.id}\"${engLoc===L.id?' selected':''}>${L.name}<\/option>`)).join('');\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Location<\/span><select class=\"fsel\" onchange=\"setEng('loc',this.value)\">${opts}<\/select><\/div>`));\n }\n const mkeys=Object.keys(M);\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Rank by<\/span><div class=\"fseg\">${mkeys.map(mk=>`<button class=\"${mk===engMetric?'on':''}\" onclick=\"setEng('metric','${mk}')\">${M[mk].label}<\/button>`).join('')}<\/div><\/div>`));\n wrap.appendChild(f);\n\n \/\/ ranked bar + top funnel\n const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const barRows=rows.map(r=>({label:engShort(r.name),parts:[{v:met.get(r)||0,color:colorOf(r),name:met.label}],total:met.get(r)||0}));\n const rk=card(`${engMode==='modules'?'Modules':'Campaigns'} ranked by ${met.label.toLowerCase()}`,'stack ranking','',' ');\n rk.appendChild(rankedStacked(barRows,{pl:150,w:640,pr:74,fmt:met.fmt,tfmt:met.tfmt}));\n r1.appendChild(rk);\n \/\/ top item funnel drill-through\n const top=rows[0];\n const fc=card('Funnel drill-through','top '+(engMode==='modules'?'module':'campaign')+': '+top.name,[buildEngFunnel(top),h(`<div class=\"note\">Exposures \u2192 interactions \u2192 high-intent \u2192 attributed conversions for <b>${top.name}<\/b>. Conversion rate <b>${pct(top.convRate,1)}<\/b>${top.roas?` \u00b7 ROAS <b>${top.roas.toFixed(1)}\u00d7<\/b>`:''}${top.timeHrs?` \u00b7 <b>${num(top.timeHrs)}<\/b> engaged hours`:''}.<\/div>`)]);\n r1.appendChild(fc);\n wrap.appendChild(r1);\n\n \/\/ full table\n const tc=card(`${engMode==='modules'?'Module':'Campaign'} funnel \u2014 full breakdown`,'every stage \u00b7 '+periodLabel(),'',' ');\n tc.appendChild(buildEngTable(rows,engMode,colorOf));\n wrap.appendChild(tc);\n\n \/\/ A\/B tests (campaigns only)\n if(engMode==='campaigns'){\n const tests=AB_TESTS.map(t=>({t,row:rows.find(r=>r.id===t.camp)})).filter(x=>x.row);\n const abWrap=card('A\/B campaign tests','conversion rate by variant \u2014 compare & contrast',[h('<div class=\"grid row-2\" id=\"abgrid\" style=\"margin-top:2px\"><\/div>')]);\n const grid=abWrap.querySelector('#abgrid');\n tests.forEach(({t,row})=>grid.appendChild(buildABcard(t,row)));\n wrap.appendChild(abWrap);\n }\n return wrap;\n}\nfunction buildEngFunnel(r){\n const stages=[['Exposures',r.exposures,''],['Interactions',r.interactions,pct(r.interactions\/r.exposures,0)+' of exposed'],\n ['High-intent',r.highIntent,pct(r.highIntent\/r.interactions,0)+' of interactions'],['Conversions',r.conversions,pct(r.conversions\/r.highIntent,0)+' of high-intent']];\n const max=stages[0][1],cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n const box=h('<div class=\"funnel\"><\/div>');\n stages.forEach(([n,v,rate],i)=>box.appendChild(h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${26+40*(v\/max)}%;background:${cols[i]}\">${n}<\/div><div class=\"fmeta\"><b>${num(v)}<\/b> <span class=\"frate\">${rate}<\/span><\/div><\/div>`)));\n return box;\n}\nfunction buildEngTable(rows,mode,colorOf){\n const head = mode==='modules'\n ? '<tr><th>Module<\/th><th>Exposures<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Time<\/th><th>Attributed $<\/th><th>$\/1K int<\/th><\/tr>'\n : '<tr><th>Campaign<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Spend<\/th><th>Attributed $<\/th><th>ROAS<\/th><\/tr>';\n const tbl=h(`<table><thead>${head}<\/thead><tbody><\/tbody><\/table>`);\n const tb=tbl.querySelector('tbody');\n rows.forEach(r=>{\n const dot=`<span class=\"sw\" style=\"display:inline-block;width:10px;height:10px;border-radius:3px;background:${colorOf(r)};margin-right:7px;vertical-align:-1px\"><\/span>`;\n const conv=`<span class=\"conv-pill\">${pct(r.convRate,1)}<\/span>`;\n if(mode==='modules'){\n tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><\/td><td class=\"tnum\">${num(r.exposures)}<\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${num(r.timeHrs)} h<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\">${money(r.valPerK)}<\/td><\/tr>`));\n } else {\n tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><div class=\"ab-sub\" style=\"margin-left:17px\">${r.type}<\/div><\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${money(r.spend)}<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\"><span class=\"pill ${r.roas>=4?'tag-hi':'tag-mid'}\">${r.roas.toFixed(1)}\u00d7<\/span><\/td><\/tr>`));\n }\n });\n return tbl;\n}\nfunction buildABcard(t,row){\n \/\/ split the campaign row's traffic; blended conv rate must equal row.convRate\n const base=row.convRate, rA=base\/(t.split + (1-t.split)*t.bLift), rB=rA*t.bLift;\n const intA=row.interactions*t.split, intB=row.interactions*(1-t.split);\n const cvA=intA*rA, cvB=intB*rB;\n const impA=row.impact*(cvA\/(cvA+cvB)), impB=row.impact*(cvB\/(cvA+cvB));\n const winnerB=t.bLift>1, decisive=t.conf>=0.9;\n const maxR=Math.max(rA,rB);\n const badge = t.status==='No winner yet' ? `<span class=\"ab-badge ab-none\">Running \u00b7 ${pct(t.conf,0)} conf.<\/span>`\n : `<span class=\"ab-badge ab-win\">${t.status} \u00b7 ${pct(t.conf,0)} conf.<\/span>`;\n const lift=(rB\/rA-1);\n const c=h(`<div class=\"ab-card\"><\/div>`);\n c.appendChild(h(`<div class=\"ab-head\"><div><div class=\"abt\">${t.name}<\/div><div class=\"abs\">${row.name} \u00b7 ${num(row.interactions)} sessions split ${Math.round(t.split*100)}\/${Math.round((1-t.split)*100)}<\/div><\/div>${badge}<\/div>`));\n const variant=(tag,label,r,cv,imp,isWin)=>`\n <div class=\"ab-var\">\n <div class=\"ab-tag\" style=\"background:${isWin?'var(--good)':'var(--slate)'}\">${tag}<\/div>\n <div><div class=\"ab-nm\">${label} ${isWin?'<span class=\"conv-pill\" style=\"background:rgba(12,163,12,.14);color:var(--good)\">winner<\/span>':''}<\/div><div class=\"ab-sub\">${num(cv)} conversions \u00b7 ${money(imp)} attributed<\/div><\/div>\n <div class=\"ab-conv\"><b>${pct(r,2)}<\/b><span>conv. rate<\/span><\/div>\n <div class=\"ab-bar\"><i style=\"width:${(r\/maxR*100).toFixed(0)}%;background:${isWin?'var(--good)':'var(--slate)'}\"><\/i><\/div>\n <\/div>`;\n c.appendChild(h(variant('A',t.a,rA,cvA,impA,!winnerB)));\n c.appendChild(h(variant('B',t.b,rB,cvB,impB,winnerB)));\n c.appendChild(h(`<div class=\"ab-foot\"><span>Variant B vs A<\/span><span><b style=\"color:${lift>=0?'var(--good)':'var(--warn)'}\">${lift>=0?'+':''}${pct(lift,1)}<\/b> conversion-rate lift<\/span><\/div>`));\n return c;\n}\n\n\/* ================= MEDIA NETWORK ================= *\/\nfunction aiMedia(k){const m=mediaMetrics(k);\n return `At the planned <b>${m.kiosks}-kiosk<\/b> network, TrueImpact projects <span class=\"em\">${money(m.rev)}<\/span> a year in advertising revenue at the mid scenario (range ${money(m.band.floor)}\u2013${money(m.band.strong)}), from an estimated <b>${num(m.impressions)}<\/b> ad impressions \u2014 an effective CPM near <b>${money(m.cpm)}<\/b>, in line with digital out-of-home. About <b>${pct(MEDIA.streamSplit.direct)}<\/b> is direct\/native local sales, the rest filled programmatically through Google Ad Manager. Adding the <b>${screensTotal()}-sign<\/b> digital signage layer takes <b>Total Advertising Revenue<\/b> to <span class=\"em\">${money(adTotals(k).rev)}<\/span> a year, which covers the platform's annual fee several times over and repays all hardware in roughly <b>${adTotals(k).payback.toFixed(1)} years<\/b> \u2014 the self-funding growth loop that turns the network from a cost line into a revenue line.`;}\nfunction mediaMiniCard(k){const m=mediaMetrics(k);\n const c=card('Media Network \u00b7 advertising revenue','the self-funding layer','',' ');\n const at=adTotals(k);\n c.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:2px\"><div class=\"si\"><b>${money(at.rev)}<\/b><span>Total Advertising Revenue \/ yr<\/span><\/div><div class=\"si\"><b>${money(m.rev)}<\/b><span>kiosk ad revenue<\/span><\/div><div class=\"si\"><b>${money(at.signageRev)}<\/b><span>signage ad revenue<\/span><\/div><div class=\"si\"><b>${num(at.impressions)}<\/b><span>screen impressions \/ yr<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${at.payback.toFixed(1)} yr<\/b><span>capital payback<\/span><\/div><\/div>`));\n c.appendChild(h(`<div style=\"display:flex;gap:8px;margin-top:12px\"><button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/media')\">Open Media Network \u203a<\/button><\/div>`));\n return c;\n}\nfunction pageMedia(){\n const k=K(); const m=mediaMetrics(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Media Network<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Advertising \u00b7 Media Network<\/div><h1>Media Network \u2014 advertising revenue potential<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">Native direct-sold + Google Ad Manager programmatic \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Sell-through at maturity<br><b style=\"color:var(--text);font-size:14px\">${pct(MEDIA.fillMature)} fill \u00b7 ${m.kiosks} kiosks \u00b7 ${screensTotal()} screens<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Media read', aiMedia(k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Annual ad-revenue potential<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.rev).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 scales with fill + kiosks<\/div><div class=\"k-foot\">Range ${money(m.band.floor)}\u2013${money(m.band.strong)} \u00b7 $500–1,500 \/ kiosk \/ mo<\/div><\/div>`));\n kpis.appendChild(kpiTile('Screen impressions \/ yr',num(adTotals(k).impressions),'','kiosk containers + signage loop'));\n kpis.appendChild(kpiTile('Effective CPM',money(m.cpm),'','kiosk inventory \u00b7 in line with DOOH'));\n kpis.appendChild(kpiTile('Total Advertising Revenue',money(adTotals(k).rev),'',`kiosk ${money(m.rev)} + signage ${money(adTotals(k).signageRev)}`));\n wrap.appendChild(kpis);\n\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const invCard=card('Revenue by inventory type','container-level potential (Omni Media Network)','',' ');\n const list=h('<div class=\"loclist\"><\/div>'); const maxv=Math.max(...m.byInv.map(x=>x.v));\n m.byInv.slice().sort((a,b)=>b.v-a.v).forEach(x=>{list.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\">${x.name}<\/div><div class=\"lr-val\">${money(x.v)}<div class=\"lr-sub\" style=\"font-weight:600\">${pct(x.share)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(x.v\/maxv*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n invCard.appendChild(list); r2.appendChild(invCard);\n const streamCard=card('Direct vs programmatic','native sales + Google Ad Manager','',' ');\n const parts=[{v:m.byStream.direct,name:'Direct \/ native sold',color:'var(--s-hotels)'},{v:m.byStream.programmatic,name:'Programmatic (GAM \/ DTN)',color:'var(--s-events)'}];\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>'); pin.appendChild(donut(parts));\n const pl=h('<div style=\"flex:1;min-width:180px\"><\/div>'); parts.forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`))); pin.appendChild(pl);\n streamCard.appendChild(pin); r2.appendChild(streamCard);\n wrap.appendChild(r2);\n\n const rampC=card('Ad-revenue ramp \u00b7 Deployment ramp - 6 → 20 kiosks','builds with units online and sell-through','',' ');\n const rl=h('<div class=\"loclist\"><\/div>');\n PHASES.forEach(ph=>{const locs=LOCS().filter(L=>ph.ids.includes(L.id));const mm=mediaMetrics(k,locs);const fill=MEDIA.fillByPhase[ph.n];const rev=mm.rev*(fill\/MEDIA.fillMature);\n rl.appendChild(h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${mm.kiosks} kiosks \u00b7 ${pct(fill)} fill<\/div><\/div><div class=\"lr-val\">${money(rev)}<div class=\"lr-sub\" style=\"font-weight:600\">\/yr run-rate<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(mm.kiosks\/20*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n rampC.appendChild(rl);\n rampC.appendChild(h('<div class=\"note\">Revenue scales with kiosks online and with sell-through as impressions grow. Local partners anchor direct sales from day one; programmatic (Google Ad Manager) fills remnant inventory once impression volume attracts national demand.<\/div>'));\n wrap.appendChild(rampC);\n\n \/\/ ---- DIGITAL SIGNAGE (non-interactive broadcast screens) ----\n const sg=signageMetrics(k);\n if(sg){\n const sgHead=card('Digital Signage \u00b7 the broadcast layer',`${sg.screens} non-interactive digital signs \u00b7 reach and ad inventory, not transactions`,'',' ');\n sgHead.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:2px\">\n <div class=\"si\"><b>${sg.screens}<\/b><span>screens deployed<\/span><\/div>\n <div class=\"si\"><b>${num(sg.impressions)}<\/b><span>screen impressions \/ yr<\/span><\/div>\n <div class=\"si\"><b>${num(sg.reach)}<\/b><span>reach (people \/ yr)<\/span><\/div>\n <div class=\"si\"><b>${SIGNAGE.dwellSec}s<\/b><span>avg dwell \/ attention<\/span><\/div>\n <div class=\"si\"><b>${sg.spotsPerLoop}<\/b><span>spots per ${SIGNAGE.loopSec}s loop<\/span><\/div>\n <div class=\"si\"><b>${pct(sg.shareOfVoice)}<\/b><span>share of voice \/ advertiser<\/span><\/div>\n <div class=\"si\"><b>${pct(SIGNAGE.fillMature)}<\/b><span>signage fill rate (mature)<\/span><\/div>\n <div class=\"si\"><b>${money(sg.rev)}<\/b><span>signage ad revenue \/ yr<\/span><\/div>\n <div class=\"si\"><b>${money(sg.rev\/sg.screens)}<\/b><span>revenue per screen \/ yr<\/span><\/div>\n <div class=\"si\"><b>${money(sg.cpm)}<\/b><span>signage CPM<\/span><\/div>\n <\/div>`));\n sgHead.appendChild(h(`<div class=\"note\"><b>Signage broadcasts; kiosks transact.<\/b> Screen impressions are <i>reach<\/i> \u2014 they are deliberately excluded from interactions, attributed visitors, economic impact and tax on every other page of this dashboard. Signage contributes impressions, share of voice and advertising revenue only. ${sg.capped?`Impressions here are <b>capped by screen capacity<\/b> \u2014 10 signs cannot serve this destination's full footfall, so the ceiling is what each screen's loop can actually deliver (${num(SIGNAGE.imprPerScreenYr)}\/screen\/yr). That cap is why signage CPM sits below kiosk CPM: broadcast reach is cheaper per impression than interactive, single-viewer inventory. `:''}Conflating the two would overstate impact.<\/div>`));\n wrap.appendChild(sgHead); wrap.lastChild.style.marginBottom='16px';\n\n const sgRow=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const fmtCard=card('Signage revenue by format','video wall \u00b7 portrait \u00b7 wayfinding \u00b7 menu \u00b7 outdoor','',' ');\n const fl=h('<div class=\"loclist\"><\/div>'); const fmax=Math.max(...sg.byFormat.map(x=>x.v));\n sg.byFormat.slice().sort((a,b)=>b.v-a.v).forEach(x=>fl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\">${x.name}<\/div><div class=\"lr-val\">${money(x.v)}<div class=\"lr-sub\" style=\"font-weight:600\">${pct(x.share)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(x.v\/fmax*100).toFixed(0)}%\"><\/i><\/div><\/div>`)));\n fmtCard.appendChild(fl); sgRow.appendChild(fmtCard);\n\n const zCard=card('Screens by zone','and revenue per zone at mature fill','',' ');\n const zl=h('<div class=\"loclist\"><\/div>');\n const zrows=LOCS().map(L=>({L, s:L.screens||0})).filter(r=>r.s>0).sort((a,b)=>b.s-a.s);\n const zmax=Math.max(...zrows.map(r=>r.s));\n zrows.forEach(r=>zl.appendChild(h(`<div class=\"locrow\" style=\"cursor:pointer\" onclick=\"go('#\/location\/${r.L.id}')\"><div><div class=\"lr-name\">${shortName(r.L.name)}<\/div><div class=\"lr-sub\">${r.L.kiosks} kiosks \u00b7 ${r.s} screens<\/div><\/div><div class=\"lr-val\">${money(r.s*SIGNAGE.perScreenMo.mid*12*k)}<div class=\"lr-sub\" style=\"font-weight:600\">\/yr signage<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(r.s\/zmax*100).toFixed(0)}%\"><\/i><\/div><\/div>`)));\n zCard.appendChild(zl);\n zCard.appendChild(h('<div class=\"note\">Ten digital signs are placed in the highest-footfall zones \u2014 the ones where a broadcast screen earns its keep. Screen counts are modeled; replace with the surveyed count per site at scoping.<\/div>'));\n sgRow.appendChild(zCard);\n wrap.appendChild(sgRow);\n\n const mixCard=card('Advertising revenue mix','kiosk vs. signage \u00b7 Total Advertising Revenue','',' ');\n const at3=adTotals(k);\n const mparts=[{v:at3.kioskRev,name:'Kiosk inventory (interactive)',color:'var(--s-hotels)'},{v:at3.signageRev,name:'Digital signage (broadcast)',color:'var(--s-attractions)'}];\n const mpin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>'); mpin.appendChild(donut(mparts));\n const mpl=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n mparts.forEach(p=>mpl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<div class=\"lr-sub\" style=\"font-weight:600\">${pct(p.v\/at3.rev)}<\/div><\/div><\/div>`)));\n mpl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto;border-top:1px solid var(--line)\"><div class=\"lr-name\"><b>Total Advertising Revenue<\/b><\/div><div class=\"lr-val\"><b>${money(at3.rev)}<\/b><div class=\"lr-sub\" style=\"font-weight:600\">\/yr at mature fill<\/div><\/div><\/div>`));\n mpin.appendChild(mpl); mixCard.appendChild(mpin);\n mixCard.appendChild(h('<div class=\"note\">Kiosk inventory carries the large majority of advertising revenue here: 20 interactive units at a premium monthly rate against only 10 broadcast screens. Signage adds cheap reach, not value density. Only the kiosks produce attributable economic impact.<\/div>'));\n wrap.appendChild(mixCard); wrap.lastChild.style.marginBottom='16px';\n }\n\n const sf=card('The self-funding math','advertising vs. program cost','',' ');\n const at2=adTotals(k);\n sf.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(at2.rev)}<\/b><span>Total Advertising Revenue \/ yr<\/span><\/div><div class=\"si\"><b>${money(at2.softwareYr)}<\/b><span>annual software (kiosks + screens)<\/span><\/div><div class=\"si\"><b>${money(at2.capital)}<\/b><span>one-time capital (kiosks + screens)<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${at2.payback.toFixed(1)} yr<\/b><span>capital payback (mid)<\/span><\/div><div class=\"si\"><b>${(at2.rev\/at2.softwareYr).toFixed(1)}\u00d7<\/b><span>covers annual software<\/span><\/div><\/div>`));\n sf.appendChild(h('<div class=\"note\">Kiosk + signage advertising together are the self-funding layer: at the mid scenario they cover the annual software several times over and repay the full hardware investment inside the useful life of the units. Capital and software are anchored to TrueOmni\\'s quoted pricing ($20–22K per 43" indoor kiosk, $300–350\/kiosk\/mo) for 20 units, plus 10 screens. Ad revenue is modeled against platform benchmarks scaled for a 15M-visitor convention market. Refine with a Salt Lake rate card, fill curve and partner revenue split.<\/div>'));\n wrap.appendChild(sf);\n return wrap;\n}\n\n\/* ================= ROUTER ================= *\/\nconst state={loc:null};\nfunction go(hash){location.hash=hash;}\nfunction render(){\n buildDestSel();\n const hash=location.hash||'#\/overview';\n const parts=hash.replace('#\/','').split('\/');\n if(activeDest==='network'){\n app.innerHTML='';\n if(parts[0]==='modules'){engMode='modules';app.appendChild(pageEngagement());}\n else if(parts[0]==='campaigns'){engMode='campaigns';app.appendChild(pageEngagement());}\n else app.appendChild(pageNetwork());\n window.scrollTo({top:0,behavior:'instant'});return;\n }\n state.loc = parts[0]==='location'?parts[1]:null;\n app.innerHTML='';\n let node;\n if(parts[0]==='location') node=pageLocation(parts[1]);\n else if(parts[0]==='partners') node=pagePartners();\n else if(parts[0]==='tax') node=pageTax();\n else if(parts[0]==='modules'){engMode='modules';node=pageEngagement();}\n else if(parts[0]==='campaigns'){engMode='campaigns';node=pageEngagement();}\n else if(parts[0]==='media') node=pageMedia();\n else node=pageOverview();\n app.appendChild(node);\n window.scrollTo({top:0,behavior:'instant'});\n}\nwindow.addEventListener('hashchange',render);\n\n\/\/ destination selector (rebuilt each render to reflect active)\nfunction buildDestSel(){\n const host=$('#destSel');if(!host)return;\n const opts=[...Object.keys(DESTINATIONS).map(id=>[id,DESTINATIONS[id].name])];\n host.innerHTML=opts.map(([id,label])=>`<option value=\"${id}\"${id===activeDest?' selected':''}>${label}<\/option>`).join('');\n}\n\n\/\/ period selector\n$('#periodSel').addEventListener('click',e=>{const b=e.target.closest('button');if(!b)return;\n [...$('#periodSel').children].forEach(x=>x.classList.remove('on'));b.classList.add('on');PERIOD=b.dataset.p;render();});\n\/\/ destination selector\n$('#destSel').addEventListener('change',e=>setDest(e.target.value));\n\/\/ theme\n$('#themeBtn').addEventListener('click',()=>{const cur=document.documentElement.getAttribute('data-theme');document.documentElement.setAttribute('data-theme',cur==='dark'?'light':'dark');render();});\nwindow.addEventListener('mousemove',e=>{if(TT.style.opacity==1)moveTT(e);});\n\nrender();\n<\/script>\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TrueImpact \u2014 Tableau de bord ex\u00e9cutif \u00b7 Visitez Salt Lake City<\/p>","protected":false},"author":11,"featured_media":57099,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_primary_category":0,"footnotes":""},"categories":[1171],"tags":[1172,1180],"class_list":["post-58105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-true-impact","tag-trueimpact","tag-visit-salt-lake"],"acf":[],"yoast_head":"\n<title>Visit Salt Lake - TrueOmni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trueomni.com\/french\/true-impact\/visitsaltlake\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visit Salt Lake\" \/>\n<meta property=\"og:description\" content=\"TrueImpact \u2014 Executive Dashboard \u00b7 Visit Salt Lake\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trueomni.com\/french\/true-impact\/visitsaltlake\/\" \/>\n<meta property=\"og:site_name\" content=\"TrueOmni\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trueomni\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-05T13:31:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-05T13:34:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trueomni.com\/wp-content\/uploads\/2026\/05\/Travel-TrueOmni-TNT-IVE-Kiosks-2026-Website-1024x753.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"753\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ruben Ramirez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruben Ramirez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/true-impact\\\/visitsaltlake\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/true-impact\\\/visitsaltlake\\\/\"},\"author\":{\"name\":\"Ruben Ramirez\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#\\\/schema\\\/person\\\/063bf88aea0a02d03a0115375148bf2b\"},\"headline\":\"Visit Salt Lake\",\"datePublished\":\"2026-08-05T13:31:57+00:00\",\"dateModified\":\"2026-08-05T13:34:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/true-impact\\\/visitsaltlake\\\/\"},\"wordCount\":9,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/trueomni.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/true-impact\\\/visitsaltlake\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Travel-TrueOmni-TNT-IVE-Kiosks-2026-Website-scaled.png\",\"keywords\":[\"TrueImpact\",\"Visit Salt Lake\"],\"articleSection\":[\"True Impact\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trueomni.com\\\/true-impact\\\/visitsaltlake\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/true-impact\\\/visitsaltlake\\\/\",\"url\":\"https:\\\/\\\/trueomni.com\\\/true-impact\\\/visitsaltlake\\\/\",\"name\":\"Visit Salt Lake - 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