TrueImpact \u2014 Executive Dashboard \u00b7 Golden Isles CVB<\/title>\n\n<style>\n:root{\n \/* ---- TrueOmni Design System tokens (blue #0EA1DC \u00b7 ink #0A0A0A \u00b7 bg #F5F7FA \u00b7 Inter) ---- *\/\n --navy:#0D1A2D; --navy-2:#0A1420; --azure:#0EA1DC; --azure-d:#0B8AC4;\n --deep:#0B8AC4; --ink:#0A0A0A; --slate:#6B7280; --amber:#C2641F;\n \/* ---- validated chart palette (dataviz skill; passes CVD + normal-vision gates) ---- *\/\n --s-hotels:#0EA1DC; --s-dining:#EB6834; --s-attractions:#008300; --s-events:#E87BA4;\n --s-direct:#0EA1DC; --s-influenced:#0B8AC4; --s-local:#0EA1DC; --s-state:#1BAF7A;\n --good:#0ca30c; --warn:#C2641F;\n \/* ---- surfaces \/ ink (light) ---- *\/\n --bg:#F5F7FA; --surface:#ffffff; --surface-2:#F1F5F9; --line:#E5E7EB;\n --text:#0A0A0A; --text-2:#6B7280; --muted:#9CA3AF; --grid:#E5E7EB;\n --tint:#E0F2FE;\n --shadow:0 1px 2px rgba(13,26,45,.06),0 8px 24px rgba(13,26,45,.06);\n --shadow-lg:0 24px 60px rgba(13,26,45,.16);\n --radius:16px; --radius-sm:11px;\n 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var(--line);padding-top:10px}\n.ab-foot b{color:var(--text)}\n.conv-pill{font-size:11px;font-weight:700;padding:2px 8px;border-radius:20px;background:rgba(28,156,216,.14);color:var(--azure-d)}\nhtml[data-theme=\"dark\"] .conv-pill{color:var(--azure)}\n.toggle-tbl{font-size:11.5px;color:var(--azure-d);font-weight:600;cursor:pointer}\nhtml[data-theme=\"dark\"] .toggle-tbl{color:var(--azure)}\n.hidden{display:none!important}\n.fade{animation:fade .35s ease}\n@keyframes fade{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}\n.footer{max-width:1320px;margin:0 auto;padding:20px 24px 40px;color:var(--muted);font-size:11.5px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;border-top:1px solid var(--line);margin-top:20px}\n\n@media (max-width:1080px){\n .kpis{grid-template-columns:1fr 1fr}.row-2,.row-map,.row-3{grid-template-columns:1fr}.seg-cards{grid-template-columns:1fr 1fr}\n}\n@media print{\n .topbar,.cta,.icon-btn,.segset,.toggle-tbl{display:none!important}\n body{background:#fff}.card{box-shadow:none;border:1px solid #ccc;break-inside:avoid}\n}\n\n\/* ===================== TrueOmni Design System overrides ===================== *\/\n.eyebrow{color:var(--azure)!important;text-transform:uppercase;letter-spacing:.12em;font-weight:600}\n.eyebrow::before{content:'\\2500\\2500 ';color:var(--azure);font-weight:700;letter-spacing:0}\n.card{border-top:3px solid var(--azure)}\n.pagehead h1{letter-spacing:-.01em}\n.pagehead h1::after{content:'\\2022';color:var(--azure);margin-left:3px;font-weight:900}\n.crumbs a{color:var(--azure)}\n<\/style>\n<\/head>\n<body>\n\n\n<header class=\"topbar\">\n <div class=\"topbar-inner\">\n <div class=\"brand\">\n <span class=\"mark\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 20h18M6 20V10m4 10V5m4 15v-7m4 7V8\" stroke=\"#fff\" stroke-width=\"2.4\" stroke-linecap=\"round\"\/><\/svg><\/span>\n <div>\n <div class=\"name\">True<b>Impact<\/b><\/div>\n <div class=\"sub\">Destination Performance Intelligence<\/div>\n <\/div>\n <\/div>\n <label class=\"destpick\" style=\"display:none\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 21s-7-6.2-7-11a7 7 0 1114 0c0 4.8-7 11-7 11z\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><circle cx=\"12\" cy=\"10\" r=\"2.5\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><\/svg><select id=\"destSel\"><\/select><\/label>\n <span class=\"sample\" title=\"Modeled pre-deployment projection (4\u219210 kiosk ramp). Illustrative \u2014 not audited results.\">MODELED<\/span>\n <div class=\"live\"><span class=\"dot\"><\/span> PROJECTION \u00b7 pre-deployment<\/div>\n <div class=\"spacer\"><\/div>\n <div class=\"controls\">\n <div class=\"segset\" id=\"periodSel\">\n <button data-p=\"q\" >Quarter<\/button>\n <button data-p=\"ytd\">YTD<\/button>\n <button data-p=\"t12\" class=\"on\">Trailing 12 mo<\/button>\n <\/div>\n <button class=\"icon-btn\" id=\"themeBtn\" title=\"Toggle theme\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M21 12.8A9 9 0 1111.2 3a7 7 0 009.8 9.8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n <\/button>\n <button class=\"cta\" onclick=\"window.print()\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 9V3h12v6M6 18H4v-6h16v6h-2M8 14h8v7H8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n Council Briefing\n <\/button>\n <\/div>\n <\/div>\n<\/header>\n\n<div class=\"wrap\">\n <div id=\"app\"><\/div>\n<\/div>\n\n<footer class=\"footer\">\n <div>\u00a9 TrueOmni 2026 \u00b7 TrueImpact Executive Dashboard \u00b7 Scottsdale, AZ \u00b7 www.trueomni.com \u00b7 833-300-6664<\/div>\n <div>Golden Isles CVB \u00b7 modeled pre-deployment projection (10 interactive kiosks) \u00b7 figures in USD \u00b7 anchored to the CVB\u2019s published visitor statistics and Glynn County tax rates; derived & auditable via the TrueOmni attribution stack. Cite under NDA.<\/div>\n<\/footer>\n\n<div class=\"tt\" id=\"tt\"><\/div>\n\n\n<script id=\"model\">\n\/* ------------------------------------------------------------------\n TrueImpact data model \u2014 GOLDEN ISLES CVB edition.\n Single-tenant. Base inputs per kiosk cluster; every headline number\n is DERIVED in deriveMetrics() so the math is transparent and can be\n swapped for the live Kiolytics attribution feed once kiosks are online.\n Dollars-first, always. Currency: US dollars (USD).\n\n REAL, CITED ANCHORS (supplied by Golden Isles CVB \/ public record):\n 3.6M annual overnight visitors \u00b7 $1.6B annual visitor spending\n 15,000+ tourism-supported jobs \u00b7 $98.3M annual local & state tax\n $1.8B regional tourism economy \u00b7 96,000+ welcome-center visitors\/yr\n Implied spend per overnight visitor = $1.6B \/ 3.6M = ~$444\n Glynn County hotel\/motel excise = 7.0% (raised from 5% on 7\/1\/2025);\n 42.59% of that is statutorily directed to the CVB for promotion\n and marketing \u2014 the \"money that comes home\" line.\n Glynn County combined sales tax = 7.0% (GA state 4% + county 3%).\n\n MODELED: the 10-kiosk network shape, zone-level exposures,\n interaction rates, phasing, and all advertising economics. Hardware\n capital + software are anchored to TrueOmni's own quoted range\n ($20\u201322K per 43\" indoor kiosk; $300\u2013350\/kiosk\/mo).\n Not audited results. Re-point at Kiolytics after go-live.\n------------------------------------------------------------------ *\/\nconst FUNNEL = { highIntent:0.17, conversion:0.14 }; \/\/ TrueOmni platform benchmarks\nconst INFL_RATE = 0.85; \/\/ influenced $ per $1 direct (Tourism Economics tail; 0.7\u20131.1)\nconst LODGING_SHARE = 0.34; \/\/ of captured visitor spend that is lodging (excise base)\nconst DINING_RETAIL_SHARE = 0.46; \/\/ taxable sales base (dining + retail + attraction tickets)\nconst RENTAL_SHARE = 0.08; \/\/ of captured spend attributable to car rental\nconst STATE_INCOME_RATE = 0.018; \/\/ blended Georgia general-fund capture on total impact\nconst RECIRC_MULT = 0.9; \/\/ local re-spend of each public tax $ (induced benefit, soft)\n\n\/* Georgia \/ Glynn County tax model. Three local flows plus state capture:\n 1. Hotel\/Motel excise (7.0% countywide since 7\/1\/2025). Statutorily split\n 42.59% CVB promotion & marketing \u00b7 42.59% county parks\/rec\/tourism\/\n infrastructure \u00b7 14.82% tourism product development & visitor services.\n This is the line that returns to fund the destination.\n 2. Sales & use tax (7.0% = GA 4% state + Glynn 3% local) on dining,\n retail and attraction tickets.\n 3. Rental-car excise (modeled 3.0% \u2014 confirm with Glynn County).\n 4. State general-fund capture on total impact.\n Rates live on each location as tax:{tot,sales,rental}. Note: the City of\n Brunswick is outside the county excise and levies its own \u2014 modeled at\n 5.0% pending confirmation. *\/\n\n\/* DESTINATION CONTEXT \u2014 the customer's own published statistics. These are\n surfaced verbatim on the overview so the CEO sees the whole visitor\n economy first, then the slice TrueOmni measurably influences. *\/\nconst CONTEXT={\n visitors:'3.6M', visitorsLabel:'Annual overnight visitors',\n spending:'$1.6B', spendingLabel:'Annual visitor spending',\n jobs:'15,000+', jobsLabel:'Tourism-supported jobs',\n taxTotal:'$98.3M', taxTotalLabel:'Annual local & state tax revenue',\n regional:'$1.8B', regionalLabel:'Regional tourism economy',\n source:'Golden Isles CVB published destination statistics',\n};\n\/* HOSPITALITY & MARKETING REACH \u2014 the CVB's existing owned channels. The\n kiosk network is the in-destination extension of these. *\/\nconst REACH=[\n {name:'Visitor guides distributed', v:'125,000+', sub:'print \u00b7 annually'},\n {name:'Digital guide readers', v:'800,000+', sub:'annually'},\n {name:'Website sessions', v:'1.8M+', sub:'goldenisles.com \u00b7 annually'},\n {name:'Website page views', v:'4.48M+', sub:'annually'},\n {name:'Social media audience', v:'312,000+', sub:'followers'},\n {name:'Welcome Center visitors', v:'96,000+', sub:'two centers \u00b7 annually'},\n];\n\n\/\/ period scaling (of full-deployment trailing-12 baseline)\nconst PERIODS = { t12:{label:'Trailing 12 months (annualized, full deployment)',k:1}, ytd:{label:'Year to date (2026)',k:0.545}, q:{label:'This quarter (Q2 2026)',k:0.262} };\n\n\/\/ Partner segment metadata\nconst SEG = {\n hotels: {name:'Hotels & Lodging', color:'var(--s-hotels)', raw:'#1C9CD8'},\n dining: {name:'Restaurants & Dining', color:'var(--s-dining)', raw:'#EB6834'},\n attractions: {name:'Attractions & Tours', color:'var(--s-attractions)', raw:'#008300'},\n events: {name:'Events & Venues', color:'var(--s-events)', raw:'#E87BA4'},\n};\n\n\/\/ seasonal shape (Jan..Dec) \u2014 coastal Georgia: summer peak, strong spring\n\/\/ shoulder (golf, spring break, festivals), Jekyll holiday-season bump,\n\/\/ soft January\/February trough. Sums to 12.0.\nconst SEASON = {\n goldenisles:[.66,.72,.94,1.08,1.14,1.30,1.38,1.28,1.02,.94,.82,.72],\n};\nconst MONTHS=['Jul','Aug','Sep','Oct','Nov','Dec','Jan','Feb','Mar','Apr','May','Jun'];\n\n\/* ==================================================================\n DESTINATION REGISTRY \u2014 single tenant: Golden Isles CVB.\n Each \"location\" is a kiosk cluster (deployment zone) with its own\n inputs and deployment phase. x,y = map coords in the 480\u00d7620 space.\n kiosks = interactive units (kiosk-only scope \u2014 no digital signage).\n tax = {tot:hotel\/motel excise %, sales:sales & use %, rental:excise %}.\n phase = deployment wave (1 welcome centers \u2192 3 full network).\n================================================================== *\/\nconst DESTINATIONS = {\n gi:{ name:'Golden Isles CVB', kind:'Destination Marketing Organization', scope:'Glynn County', region:'Golden Isles, GA',\n outline:'M56,64 L286,64 L286,152 L258,214 L276,296 L250,368 L272,452 L242,518 L262,556 L56,556 Z',\n lake:'M286,64 L474,64 L474,556 L262,556 L242,518 L272,452 L250,368 L276,296 L258,214 L286,152 Z',\n lakeLabel:{x:404,y:318,t:'Atlantic Ocean'},\n locations:[\n {id:'i95', name:'I-95 Southbound Welcome Center', sites:'Exit 42 \u00b7 Brunswick gateway', x:108,y:266, kiosks:2, phase:1, exposures:132_000, interactionRate:.52, avgSpend:482, tax:{tot:7.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.46,dining:.22,attractions:.22,events:.10}, note:'The intercept point. Highest-leverage zone in the network \u2014 this is where a pass-through traveller is converted into an overnight stay. Staffed, purposeful audience; highest interaction rate and highest per-visitor spend because the decision being influenced is the stay itself.', badge:'Phase 1'},\n {id:'ssi', name:'St. Simons Island \u00b7 Pier Village Welcome Center', sites:'Pier Village \u00b7 Lighthouse \u00b7 Village district', x:298,y:342, kiosks:2, phase:1, exposures:310_000, interactionRate:.44, avgSpend:396, tax:{tot:7.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.28,dining:.34,attractions:.26,events:.12}, note:'On-island experience layer. The Welcome Center sits inside the highest-footfall retail and dining district in the Golden Isles, so units here see district traffic, not just center walk-ins. Dining and retail referrals dominate.', badge:'Phase 1'},\n {id:'jekyll', name:'Jekyll Island \u00b7 Beach Village & Historic District', sites:'Beach Village \u00b7 Historic District \u00b7 Convention Center', x:268,y:474, kiosks:2, phase:2, exposures:268_000, interactionRate:.40, avgSpend:368, tax:{tot:7.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.30,dining:.24,attractions:.32,events:.14}, note:'State-authority island with a paid gate, a convention center and the highest attraction density in the county \u2014 Georgia Sea Turtle Center, Driftwood Beach, Historic District tours. Attractions-weighted, event-heavy in the holiday season.'},\n {id:'bwk', name:'Downtown Brunswick \u00b7 Mary Ross Waterfront', sites:'Historic downtown \u00b7 Waterfront Park \u00b7 Newcastle St', x:146,y:404, kiosks:1, phase:2, exposures:84_000, interactionRate:.36, avgSpend:214, tax:{tot:5.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.16,dining:.40,attractions:.24,events:.20}, note:'Mainland culture, dining and events district. Lower spend per visitor but the strongest dining-and-events referral mix, and the zone where local partner co-op has the most room to run. City of Brunswick levies its own hotel\/motel excise \u2014 modeled at 5%, to be confirmed.'},\n {id:'sea', name:'Sea Island & Little St. Simons resort corridor', sites:'The Cloister \u00b7 Lodge \u00b7 Little St. Simons Island', x:330,y:244, kiosks:1, phase:3, exposures:52_000, interactionRate:.44, avgSpend:735, tax:{tot:7.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.52,dining:.26,attractions:.14,events:.08}, note:'Lowest volume, highest value. Forbes five-star resort audience with multi-night stays and premium ancillary spend \u2014 a small number of interactions carries disproportionate economic weight. Concierge-adjacent placement.'},\n {id:'bqk', name:'Brunswick Golden Isles Airport (BQK)', sites:'Terminal arrivals \u00b7 rental-car hall', x:300,y:148, kiosks:1, phase:3, exposures:68_000, interactionRate:.38, avgSpend:455, tax:{tot:7.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.44,dining:.22,attractions:.20,events:.14}, note:'Fly-in arrivals \u2014 the second intercept point, and the zone that grows fastest if the airport expands. Rental-car adjacency makes this the strongest rental-excise contributor per kiosk in the network.'},\n {id:'hotels', name:'Partner hotel & resort lobby network', sites:'Island and mainland partner properties', x:132,y:128, kiosks:1, phase:3, exposures:142_000, interactionRate:.46, avgSpend:438, tax:{tot:7.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.34,dining:.32,attractions:.22,events:.12}, note:'Captive lobby audiences already in-market and deciding what to do next \u2014 the highest-yield placement per unit. This is the zone Dan Cook described as the network expansion: \"a new network at our hotels, resorts, Welcome Centers, and potentially, an expanded airport.\"'},\n ]},\n};\n\nlet activeDest='gi';\nfunction ACT(){return DESTINATIONS[activeDest];}\nfunction LOCS(){return ACT().locations;}\nfunction findLoc(id){return LOCS().find(l=>l.id===id);}\n\n\/* deployment ramp phases (4 \u2192 7 \u2192 10 kiosks) *\/\nconst PHASES=[\n {n:1, name:'Phase 1 \u00b7 Welcome Center launch', window:'Weeks 0\u20136', ids:['i95','ssi']},\n {n:2, name:'Phase 2 \u00b7 Island & downtown network', window:'Weeks 7\u201314', ids:['i95','ssi','jekyll','bwk']},\n {n:3, name:'Phase 3 \u00b7 Full network', window:'Weeks 15\u201324', ids:['i95','ssi','jekyll','bwk','sea','bqk','hotels']},\n];\n\n\/* ==================================================================\n MEDIA NETWORK (kiosk advertising revenue) \u2014 structure from the Omni\n Media Network product (native direct-sold + Google Ad Manager\n programmatic). Revenue MODELED against the TrueOmni platform\n benchmark, scaled down for a 3.6M-visitor coastal market. Capital and\n software anchored to TrueOmni's quoted 43\" indoor kiosk pricing\n ($20\u201322K each; $300\u2013350\/kiosk\/mo). Figures in USD.\n================================================================== *\/\nconst MEDIA={\n perKioskMo:{floor:450, mid:900, strong:1400}, \/\/ USD \/ kiosk \/ month at mature fill\n imprPerEncounter:3.2, \/\/ ad visualizations per kiosk encounter across containers\n fillMature:0.68, \/\/ sell-through at maturity\n fillByPhase:{1:0.32, 2:0.52, 3:0.68},\n streamSplit:{direct:0.66, programmatic:0.34}, \/\/ local direct-sold vs GAM programmatic (mature)\n softwareYr:39000, \/\/ 10 kiosks \u00d7 $325\/mo (quoted $300\u2013350 range)\n capital:210000, \/\/ 10 \u00d7 $21,000 (quoted $20\u201322K per 43\" indoor unit)\n inventory:[ \/\/ ad-revenue share by container type\n {id:'video', name:'Full-screen video (kiosk attract loop)', share:.28},\n {id:'banner', name:'Home & footer banners', share:.24},\n {id:'sponsored',name:'Sponsored partner listings & tiles', share:.20},\n {id:'rail', name:'Events \/ listings side-rail', share:.16},\n {id:'qr', name:'QR-conversion sponsorships', share:.12},\n ],\n};\nfunction mediaMetrics(k=1, locs=LOCS()){\n const r=rollup(k,locs);\n const kiosks=r.kiosks;\n const impressions=r.exposures*MEDIA.imprPerEncounter;\n const band={}; for(const s in MEDIA.perKioskMo) band[s]=kiosks*MEDIA.perKioskMo[s]*12*k;\n const rev=band.mid;\n const cpm=impressions? rev\/(impressions\/1000):0;\n const byStream={direct:rev*MEDIA.streamSplit.direct, programmatic:rev*MEDIA.streamSplit.programmatic};\n const byInv=MEDIA.inventory.map(it=>({...it, v:rev*it.share}));\n return {kiosks,impressions,band,rev,cpm,byStream,byInv};\n}\n\n\/* ==================================================================\n DIGITAL SIGNAGE \u2014 DISABLED for this scope (kiosk-only deployment).\n Retained, inert, so a signage layer can be switched on later without\n touching the engine: set enabled:true and add screens:N to each zone.\n Non-interactive broadcast screens (OMNI Signage).\n Screens deliver REACH and ad inventory; they do NOT transact. Signage\n impressions are deliberately kept OUT of interactions, attributed\n visitors, economic impact and tax \u2014 those stay kiosk-derived. Signage\n contributes impressions, share of voice and advertising revenue only.\n================================================================== *\/\nconst SIGNAGE={\n enabled:false, \/\/ KIOSK-ONLY deployment \u2014 no digital signage in this scope\n perScreenMo:{floor:110, mid:225, strong:420}, \/\/ ad revenue \/ screen \/ month at mature fill\n loopSec:60, spotSec:15, \/\/ playlist loop + spot length \u2192 spots per loop \u2192 share of voice\n viewShare:0.55, \/\/ share of a zone's foot traffic that passes a screen's view zone\n imprPerPasserby:5.2, \/\/ screen impressions per person per YEAR \u2014 a visitor on a multi-night\n \/\/ stay passes a lobby or corridor screen repeatedly; blended across\n \/\/ single-pass welcome centres and high-repeat lobby placements.\n \/\/ Calibrated so effective signage CPM lands in the DOOH band ($30\u201340).\n dwellSec:8, \/\/ avg attention seconds \u2014 the DOOH quality metric\n fillMature:0.65, fillByPhase:{1:0.30,2:0.50,3:0.65},\n capitalPerScreen:4200, softwarePerScreenYr:600,\n formats:[ \/\/ revenue share by format, sums to ~1.0\n {id:'wall', name:'Video wall \/ lobby hero', share:.34},\n {id:'portrait', name:'Portrait posters (corridor)', share:.28},\n {id:'wayfind', name:'Wayfinding & directory boards', share:.20},\n {id:'menu', name:'Menu \/ retail promo boards', share:.12},\n {id:'outdoor', name:'Outdoor \/ weatherized', share:.06},\n ],\n};\nfunction signageMetrics(k=1, locs=LOCS()){\n if(!SIGNAGE.enabled) return null;\n const screens=locs.reduce((s,L)=>s+(L.screens||0),0);\n const reach=locs.reduce((s,L)=>s+L.exposures,0)*k*SIGNAGE.viewShare;\n const impressions=reach*SIGNAGE.imprPerPasserby;\n const band={}; for(const s in SIGNAGE.perScreenMo) band[s]=screens*SIGNAGE.perScreenMo[s]*12*k;\n const rev=band.mid;\n const cpm=impressions? rev\/(impressions\/1000):0;\n const spotsPerLoop=Math.round(SIGNAGE.loopSec\/SIGNAGE.spotSec);\n const shareOfVoice=1\/spotsPerLoop;\n const capital=screens*SIGNAGE.capitalPerScreen, softwareYr=screens*SIGNAGE.softwarePerScreenYr;\n const byFormat=SIGNAGE.formats.map(f=>({...f, v:rev*f.share}));\n return {screens,reach,impressions,band,rev,cpm,spotsPerLoop,shareOfVoice,capital,softwareYr,byFormat};\n}\n\/* combined advertising view \u2014 Doug's headline: Total Advertising Revenue *\/\nfunction adTotals(k=1, locs=LOCS()){\n const km=mediaMetrics(k,locs), sg=signageMetrics(k,locs);\n const rev=km.rev+(sg?sg.rev:0);\n const capital=MEDIA.capital+(sg?sg.capital:0);\n const softwareYr=MEDIA.softwareYr+(sg?sg.softwareYr:0);\n const impressions=km.impressions+(sg?sg.impressions:0);\n return {rev, capital, softwareYr, impressions, kioskRev:km.rev, signageRev:(sg?sg.rev:0), payback:rev?capital\/rev:0};\n}\nfunction screensTotal(locs=LOCS()){return locs.reduce((s,L)=>s+(L.screens||0),0);}\n\n\/* ---- derive all metrics for one location at a period scale ---- *\/\nfunction deriveMetrics(L, k=1){\n const exposures = L.exposures*k;\n const interactions = exposures*L.interactionRate;\n const highIntent = interactions*FUNNEL.highIntent;\n const conversions = highIntent*FUNNEL.conversion;\n const directSpend = conversions*L.avgSpend; \/\/ visitor $ captured & attributed (USD)\n const direct = directSpend;\n const influenced = directSpend*INFL_RATE;\n const total = direct+influenced;\n \/\/ -------- Georgia \/ Glynn County tax engine --------\n const r = L.tax; \/\/ {tot:hotel excise%, sales:%, rental:%}\n const taxableSpend = directSpend + influenced*0.5; \/\/ direct + half of influenced re-spend\n const hotelTOT = taxableSpend*LODGING_SHARE*(r.tot\/100); \/\/ hotel\/motel excise (local)\n const salesTax = taxableSpend*DINING_RETAIL_SHARE*(r.sales\/100); \/\/ sales & use\n const rentalTax = taxableSpend*RENTAL_SHARE*(r.rental\/100); \/\/ rental-car excise\n const localSub = hotelTOT+salesTax+rentalTax; \/\/ stays in \/ shared with the jurisdiction\n const stateTax = total*STATE_INCOME_RATE; \/\/ Georgia general-fund capture\n const tax = localSub+stateTax;\n const recirc = tax*RECIRC_MULT; \/\/ SOFT: public $ re-spent in community\n const cvbShare = hotelTOT*0.4259; \/\/ statutory CVB promotion & marketing share\n const taxLocal = localSub, taxState = stateTax;\n const taxBreak = {hotelTOT,salesTax,rentalTax,stateTax};\n const partners = {};\n for(const s in L.mix){ partners[s] = directSpend*L.mix[s]*1.0 + influenced*L.mix[s]*0.6; }\n const revAssist = L.kiosks*1500 + (L.kiosks>5?L.kiosks*1100:L.kiosks*700); \/\/ sponsored + seasonal ad\n return {exposures,interactions,highIntent,conversions,directSpend,direct,influenced,total,taxLocal,taxState,tax,taxBreak,recirc,cvbShare,partners,revAssist};\n}\nfunction seriesFor(L,k=1){\n const m=deriveMetrics(L,k); const sh=SEASON[L.season];\n const base=m.total\/sh.reduce((a,b)=>a+b,0);\n const order=[6,7,8,9,10,11,0,1,2,3,4,5];\n return order.map(i=>base*sh[i]);\n}\nfunction rollup(k=1, locs=LOCS()){\n const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,cvbShare:0,revAssist:0,kiosks:0,screens:0,\n partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n locs.forEach(L=>{const m=deriveMetrics(L,k);for(const key in acc){\n if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n else if(key==='kiosks'){acc.kiosks+=L.kiosks;}\n else if(key==='screens'){acc.screens+=(L.screens||0);}\n else if(m[key]!=null)acc[key]+=m[key];}});\n return acc;\n}\nfunction rollupSeries(k=1, locs=LOCS()){\n const t=new Array(12).fill(0);\n locs.forEach(L=>{const s=seriesFor(L,k);s.forEach((v,i)=>t[i]+=v);});\n return t;\n}\n\n\/* ---------- (network roll-up retained but unused in single-tenant) ---------- *\/\nconst NETWORK={ destinations:1, kiosks:10, targetTotal:0, targetTax:0, targetActions:0 };\nfunction mergeRollups(list){\n const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,cvbShare:0,revAssist:0,kiosks:0,screens:0,\n partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n list.forEach(m=>{for(const key in acc){\n if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n else if(m[key]!=null)acc[key]+=m[key];}});\n return acc;\n}\nfunction scaleRollup(m,f){const o=JSON.parse(JSON.stringify(m));for(const key in o){ if(key==='partners'||key==='taxBreak'){for(const s in o[key])o[key][s]*=f;} else o[key]*=f; }return o;}\nconst NET_IDS=['gi'];\nfunction destRollup(id,k){return rollup(k, DESTINATIONS[id].locations);}\nfunction networkAgg(k=1){const parts=NET_IDS.map(id=>destRollup(id,k));const real=mergeRollups(parts);const net=scaleRollup(real,1);net.kiosks=real.kiosks;net.destinations=1;return {real,net,others:scaleRollup(real,0),scale:1,parts};}\nfunction networkSeries(k=1){return rollupSeries(k, LOCS());}\n\n\/* ==================================================================\n ENGAGEMENT DRILL-THROUGH \u2014 the ACTUAL modules in the Golden Isles\n scope (Data & Events, Analytics, Itinerary Builder\/Maps, Photo Booth,\n Surveys, PWA, Simpleview integration) plus the Digital GuestBook Dan\n Cook asked for. Campaigns map to the CVB's real owned channels.\n================================================================== *\/\nconst MODULES=[\n {id:'itin', name:'AI Itinerary Builder (Trip Builder)', tag:'attractions', share:.18, dwell:150, intentRel:1.9, convRel:1.6},\n {id:'map', name:'OMNI Maps \u00b7 drive \/ bike \/ walk routing', tag:'attractions', share:.15, dwell:82, intentRel:0.9, convRel:0.8},\n {id:'events', name:'Data & Events calendar', tag:'events', share:.13, dwell:88, intentRel:1.1, convRel:1.0},\n {id:'dine', name:'Dining & Restaurants (Simpleview listings)', tag:'dining', share:.12, dwell:98, intentRel:1.3, convRel:1.2},\n {id:'stay', name:'Lodging & Resorts (Simpleview listings)', tag:'hotels', share:.10, dwell:112, intentRel:1.7, convRel:1.6},\n {id:'photo', name:'OMNI PhotoBooth', tag:'events', share:.09, dwell:132, intentRel:1.2, convRel:1.1},\n {id:'pwa', name:'PWA handoff \u00b7 QR to mobile', tag:'hotels', share:.08, dwell:36, intentRel:2.4, convRel:2.3},\n {id:'guest', name:'Digital GuestBook (lead capture)', tag:'hotels', share:.07, dwell:44, intentRel:2.3, convRel:2.2},\n {id:'survey', name:'Surveys & visitor intercepts', tag:'attractions', share:.05, dwell:64, intentRel:0.8, convRel:0.7},\n {id:'wayfind',name:'Wayfinding & directory', tag:'attractions', share:.03, dwell:70, intentRel:0.7, convRel:0.6},\n];\nconst CAMP_TYPE={ 'Pass \/ loyalty':'#1C9CD8','Automation':'#1BAF7A','Partner co-op':'#EB6834','Group \/ MICE':'#14508C','Paid media':'#E87BA4','Content':'#008300','Itinerary \/ CRM':'#6B4FB0','Promotions':'#EDA100' };\nconst CAMPAIGNS=[\n {id:'guide', name:'Golden Isles Visitor Guide (125K print \u00b7 800K digital)', type:'Content', share:.16, intentRel:1.1, convRel:1.0, cpi:0.65},\n {id:'sponsored', name:'Partner Sponsored Placements', type:'Paid media', share:.15, intentRel:0.9, convRel:0.8, cpi:0.55},\n {id:'web', name:'GoldenIsles.com Trip Planning (1.8M sessions)', type:'Itinerary \/ CRM',share:.14, intentRel:1.8, convRel:1.6, cpi:1.30},\n {id:'stopstay', name:'\u201cStop, Stay & Explore\u201d I-95 Intercept', type:'Automation', share:.13, intentRel:1.5, convRel:1.7, cpi:0.60},\n {id:'social', name:'Social Audience Activation (312K)', type:'Content', share:.11, intentRel:1.0, convRel:0.9, cpi:0.70},\n {id:'partnerco', name:'Partner Co-op \u2014 Hotels & Resorts', type:'Partner co-op', share:.11, intentRel:1.3, convRel:1.2, cpi:1.10},\n {id:'shoulder', name:'Shoulder-Season Coastal Getaway', type:'Automation', share:.10, intentRel:1.3, convRel:1.4, cpi:0.60},\n {id:'festivals', name:'Festivals & Events Promotion', type:'Promotions', share:.10, intentRel:1.4, convRel:1.5, cpi:0.95},\n];\nconst AB_TESTS=[\n {id:'t1', camp:'stopstay', name:'I-95 intercept \u2014 hero creative', a:'Beach hero', b:'\u201cStay tonight\u201d hero', split:.5, bLift:1.19, conf:0.95, status:'B winning'},\n {id:'t2', camp:'web', name:'Trip Planning \u2014 CTA copy', a:'\u201cBuild your trip\u201d', b:'\u201cGet my itinerary\u201d', split:.5, bLift:1.12, conf:0.93, status:'B winning'},\n {id:'t3', camp:'sponsored', name:'Sponsored placement \u2014 layout', a:'Carousel', b:'Full-card', split:.5, bLift:0.94, conf:0.88, status:'A winning'},\n {id:'t4', camp:'festivals', name:'Festivals \u2014 offer framing', a:'\u201cEvent dates\u201d', b:'\u201cFree admission\u201d', split:.5, bLift:1.06, conf:0.72, status:'No winner yet'},\n];\nfunction splitFunnel(m, items, segShares){\n const sSum=items.reduce((a,b)=>a+b.share,0);\n const rows=items.map(it=>{\n let w=it.share\/sSum;\n if(segShares && it.tag){ w*=Math.max(0.35, 1+0.7*((segShares[it.tag]||.25)-0.25)); }\n return {it, w};\n });\n const wSum=rows.reduce((a,b)=>a+b.w,0);\n rows.forEach(r=>r.w\/=wSum);\n const hiRaw=rows.map(r=>r.w*r.it.intentRel), hiS=hiRaw.reduce((a,b)=>a+b,0);\n const cvRaw=rows.map((r,i)=>hiRaw[i]*r.it.convRel), cvS=cvRaw.reduce((a,b)=>a+b,0);\n return rows.map((r,i)=>{\n const interactions=m.interactions*r.w;\n const highIntent=m.highIntent*hiRaw[i]\/hiS;\n const conversions=m.conversions*cvRaw[i]\/cvS;\n const exposures=m.exposures*r.w;\n const impact=m.total*cvRaw[i]\/cvS;\n const timeHrs=r.it.dwell? interactions*r.it.dwell\/3600 : null;\n const spend=r.it.cpi!=null? interactions*r.it.cpi : null;\n return {...r.it, exposures, interactions, highIntent, conversions, impact, timeHrs, spend,\n convRate:conversions\/interactions, roas:spend?impact\/spend:null, valPerK:impact\/(interactions\/1000)};\n });\n}\nfunction segSharesOf(m){const t=Object.values(m.partners).reduce((a,b)=>a+b,0)||1;const o={};for(const s in m.partners)o[s]=m.partners[s]\/t;return o;}\n<\/script>\n\n\n<script id=\"helpers\">\nconst $=(s,r=document)=>r.querySelector(s);\nconst NS='http:\/\/www.w3.org\/2000\/svg';\nfunction el(t,a={},kids=[]){const e=document.createElementNS(NS,t);for(const k in a)e.setAttribute(k,a[k]);(Array.isArray(kids)?kids:[kids]).forEach(c=>c!=null&&e.appendChild(typeof c==='string'?document.createTextNode(c):c));return e;}\nlet CUR='USD'; \/\/ display currency \u2014 US destination, USD only\nconst FX={USD:1}; \/\/ no FX conversion: Golden Isles is a US (Georgia) destination\nfunction curSym(){return '$';}\nfunction money(v){v=v*FX[CUR];const s=v<0?'-':'';v=Math.abs(v);const c=curSym();\n if(v>=1e9)return s+c+(v\/1e9).toFixed(v>=1e10?0:2).replace(\/\\.0+$\/,'')+'B';\n if(v>=1e6)return s+c+(v\/1e6).toFixed(v>=1e7?1:2).replace(\/\\.?0+$\/,'')+'M';\n if(v>=1e3)return s+c+(v\/1e3).toFixed(0)+'K';\n return s+c+Math.round(v);}\nfunction money2(v){return curSym()+Math.round(v*FX[CUR]).toLocaleString();}\nfunction num(v){if(v>=1e6)return (v\/1e6).toFixed(v>=1e7?1:2).replace(\/\\.?0+$\/,'')+'M';if(v>=1e3)return (v\/1e3).toFixed(v>=1e4?0:1).replace(\/\\.0$\/,'')+'K';return Math.round(v).toLocaleString();}\nfunction pct(v,d=0){return (v*100).toFixed(d)+'%';}\n\nconst TT=$('#tt');\nfunction 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const tot=parts.reduce((a,p)=>a+p.v,0);let a0=-Math.PI\/2;\n const svg=el('svg',{viewBox:`0 0 ${size} ${size}`,width:size,height:size});\n parts.forEach(p=>{\n const a1=a0+ (p.v\/tot)*Math.PI*2;\n const x0=cx+r*Math.cos(a0),y0=cy+r*Math.sin(a0),x1=cx+r*Math.cos(a1),y1=cy+r*Math.sin(a1);\n const xi0=cx+rin*Math.cos(a0),yi0=cy+rin*Math.sin(a0),xi1=cx+rin*Math.cos(a1),yi1=cy+rin*Math.sin(a1);\n const large=(a1-a0)>Math.PI?1:0;\n const d=`M${x0} ${y0} A${r} ${r} 0 ${large} 1 ${x1} ${y1} L${xi1} ${yi1} A${rin} ${rin} 0 ${large} 0 ${xi0} ${yi0} Z`;\n const path=el('path',{d,fill:p.color,stroke:'var(--surface)','stroke-width':2,style:'cursor:pointer;transition:.15s'});\n path.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${p.name}<\/div><div class=\"tt-r\">${opt.metric||'Impact'} <b>${money(p.v)}<\/b><\/div><div class=\"tt-r\">Share <b>${pct(p.v\/tot,0)}<\/b><\/div>`,ev));\n path.addEventListener('mouseleave',hideTT);\n if(p.onClick)path.addEventListener('click',p.onClick);\n 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g.addEventListener('mouseleave',hideTT);if(r.onClick)g.addEventListener('click',r.onClick);\n });\n svg.appendChild(gI);svg.appendChild(gD);\n svg.appendChild(el('text',{x:cx,y:h-19,'text-anchor':'middle','font-size':10,'font-weight':600,fill:'var(--text-2)'},r.label));\n svg.appendChild(el('text',{x:cx,y:h-8,'text-anchor':'middle','font-size':9.5,fill:'var(--muted)'},money(r.direct+r.influenced)));\n });\n return svg;\n}\n<\/script>\n\n\n<script id=\"ai\">\n\/* Lightweight on-device narrative generator. Reads the derived model and writes\n the dollars-first, council-ready sentence a director takes into a budget meeting.\n (In production this is the TrueImpact AI summarizer over the live attribution feed.) *\/\nfunction aiOverview(k){\n const m=rollup(k), locs=LOCS();\n const best=[...locs].sort((a,b)=>deriveMetrics(b,k).total-deriveMetrics(a,k).total)[0];\n const rate=[...locs].sort((a,b)=>b.interactionRate-a.interactionRate)[0];\n return `Across <b>${m.kiosks} kiosks<\/b> in <b>${locs.length} Golden Isles deployment zones<\/b>, TrueImpact projects <span class=\"em\">${money(m.total)}<\/span> in visitor-driven economic impact and <span class=\"em\">${money(m.tax)}<\/span> in estimated public tax this period. <b>${best.name}<\/b> leads on impact; <b>${rate.name}<\/b> engages the highest share of visitors at <b>${pct(rate.interactionRate)}<\/b>. Figures are modeled from the CVB\u2019s published 3.6M annual overnight visitors and $1.6B in visitor spending, plus TrueOmni platform benchmarks; at go-live every dollar is ledgered to a live kiosk event. An estimated <span class=\"em\">${money(m.recirc)}<\/span> re-circulates back through the local economy.`;\n}\nfunction aiTax(k){\n const m=rollup(k),b=m.taxBreak,locs=LOCS();\n const top=Object.entries(b).sort((x,y)=>y[1]-x[1])[0];\n const nm={hotelTOT:'Hotel\/motel excise (7%)',salesTax:'Sales & use tax',rentalTax:'Rental-car excise',stateTax:'Georgia state capture'}[top[0]];\n const hi=[...locs].sort((a,b)=>b.tax.tot-a.tax.tot)[0], lo=[...locs].sort((a,b)=>a.tax.tot-b.tax.tot)[0];\n const cmp = hi.tax.tot!==lo.tax.tot ? ` Because rates are set locally, the same visitor is worth more in <b>${hi.name} (${hi.tax.tot}% TOT)<\/b> than in <b>${lo.name} (${lo.tax.tot}%)<\/b>.` : '';\n return `Attributed visitor spending is projected to generate an estimated <span class=\"em\">${money(m.tax)}<\/span> in public tax this period \u2014 <b>${money(m.taxLocal)}<\/b> that stays local (Glynn County hotel\/motel excise, sales & use, rental-car excise) and <b>${money(m.taxState)}<\/b> captured by the State of Georgia. The single largest line is <b>${nm}<\/b> at <span class=\"em\">${money(top[1])}<\/span>. Of the hotel\/motel excise, <b>42.59%<\/b> \u2014 an estimated <span class=\"em\">${money(m.cvbShare)}<\/span> \u2014 is statutorily directed back to the CVB for promotion and marketing. Re-spent through public budgets, the local capture drives an estimated <span class=\"em\">${money(m.recirc)}<\/span> of induced community activity \u2014 a soft benefit on top of the hard number.`;\n}\nfunction aiLocation(L,k){\n const m=deriveMetrics(L,k),r=L.tax;\n return `<b>${L.name}<\/b> is projected to turn <b>${num(m.interactions)}<\/b> kiosk interactions into <span class=\"em\">${money(m.total)}<\/span> of economic impact and <span class=\"em\">${money(m.tax)}<\/span> of public tax (hotel\/motel excise ${r.tot}%, sales & use ${r.sales}%). ${L.note} Partners captured <b>${money(Object.values(m.partners).reduce((a,b)=>a+b,0))}<\/b>, led by ${SEG[Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0][0]].name.toLowerCase()}.`;\n}\nfunction aiNetwork(k){\n const {net}=networkAgg(k);\n return `Across the full TrueOmni network \u2014 <b>${net.destinations} destinations<\/b> and <b>${num(net.kiosks)} kiosks<\/b> in North America and Japan \u2014 the platform attributed <span class=\"em\">${money(net.total)}<\/span> of visitor-driven economic impact and <span class=\"em\">${money(net.tax)}<\/span> in estimated public tax revenue this period. This is the first time the destination industry has an aggregate impact number built from <b>ledgered first-party behavioral data<\/b> rather than modeled surveys. Every destination below drills down to its own kiosks.`;\n}\nfunction aiEngagement(rows, mode, scopeName){\n const attn=[...rows].sort((a,b)=>b.interactions-a.interactions)[0];\n const val=[...rows].sort((a,b)=>b.impact-a.impact)[0];\n const invest= mode==='campaigns'\n ? [...rows].filter(r=>r.roas).sort((a,b)=>b.roas-a.roas)[0]\n : [...rows].sort((a,b)=>b.valPerK-a.valPerK)[0];\n const gap = attn.id!==val.id\n ? ` The gap is the story: <b>${attn.name}<\/b> draws the most attention, but <b>${val.name}<\/b> converts it into the most attributed dollars \u2014 so raw attention isn't the same as value.`\n : ` <b>${attn.name}<\/b> both draws the most attention and drives the most dollars.`;\n const investLine = mode==='campaigns'\n ? ` For spend, <b>${invest.name}<\/b> returns the best ROI at <span class=\"em\">${invest.roas.toFixed(1)}\u00d7<\/span> \u2014 invest here first.`\n : ` <b>${invest.name}<\/b> punches above its attention (${money(invest.valPerK)} attributed per 1K interactions) \u2014 the efficient place to feature and cross-promote.`;\n return `In <b>${scopeName}<\/b>, the ${mode==='campaigns'?'campaigns':'kiosk modules'} split the funnel from exposure to attributed conversion.${gap}${investLine} Rank by any funnel stage using the metric toggle; filter by market to see how the mix shifts location to location.`;\n}\nfunction aiPartner(k){\n const m=rollup(k),tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n const top=Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0];\n return `TrueImpact attributed <span class=\"em\">${money(tot)}<\/span> of visitor spending to partner businesses \u2014 hotels, restaurants, attractions and event venues \u2014 every dollar tied to a kiosk referral, QR scan, pass pull or partner-POS event. <b>${SEG[top[0]].name}<\/b> captured the most at <span class=\"em\">${money(top[1])}<\/span>. This is the number a partner sees in their own portal, and the reason ${'>'}30% upgrade to premium membership within 18 months.`;\n}\nfunction aiBanner(tag,html){\n return `<div class=\"ai-banner fade\"><div class=\"ai-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 3l1.9 4.6L18 9l-4.1 1.4L12 15l-1.9-4.6L6 9l4.1-1.4zM19 14l.9 2.2L22 17l-2.1.8L19 20l-.9-2.2L16 17l2.1-.8z\" fill=\"#fff\"\/><\/svg><\/div><div><span class=\"ai-tag\">${tag}<\/span><div class=\"ai-txt\">${html}<\/div><\/div><\/div>`;\n}\n<\/script>\n\n\n<script id=\"app-logic\">\nlet PERIOD='t12';\nlet engMode='modules', engLoc='all', engMetric='interactions'; \/\/ engagement drill-through filters\nconst app=$('#app');\nfunction K(){return PERIODS[PERIOD].k;}\nfunction periodLabel(){return PERIODS[PERIOD].label;}\n\n\/* ---------- helpers to build DOM cards ---------- *\/\nfunction h(html){const t=document.createElement('template');t.innerHTML=html.trim();return t.content.firstChild;}\nfunction card(title,hint,bodyNodes,cls=''){\n const c=h(`<div class=\"card ${cls}\"><div class=\"card-h\"><div><h3>${title}${hint?` <span class=\"hint\">${hint}<\/span>`:''}<\/h3><\/div><\/div><\/div>`);\n (Array.isArray(bodyNodes)?bodyNodes:[bodyNodes]).forEach(n=>n&&c.appendChild(typeof n==='string'?h(n):n));\n return c;\n}\nfunction legend(items){const l=h('<div class=\"legend\"><\/div>');items.forEach(it=>l.appendChild(h(`<span class=\"li\"><span class=\"sw ${it.line?'line':''}\" style=\"background:${it.color}\"><\/span>${it.name}<\/span>`)));return l;}\nfunction shortName(n){return n.replace(' Lake','').replace(' Valley','').replace(' Bay','').replace('Fort ','Ft ').replace(' Springs','').replace('San Francisco','SF').replace('Los Angeles','LA').replace('Magnificent Mile','Mag Mile').replace('McCormick Place','McCormick').replace('Museum Campus','Museum').split(' (')[0];}\nfunction engShort(n){return n.replace(\/\\s*\$.*\$\/,'').replace('Interactive Map & Wayfinding','Map & Wayfinding').replace(' Placements','').replace('Local ','').replace('-Season Getaway','-Season').replace(' & Coupons','').replace(' Push','').replace(' Welcome','').replace(' & Restaurants','').replace(' to Do & Attractions',' to Do').replace(' Builder','').replace(' Calendar','').replace(' & Parking','');}\nfunction setDest(id){activeDest=id;engLoc='all';location.hash='#\/overview';render();}\nfunction engMiniCard(k){\n const sc=engScope(k); const rows=splitFunnel(sc.m, MODULES, sc.seg).sort((a,b)=>b.interactions-a.interactions).slice(0,5);\n const max=rows[0].interactions;\n const c=card('Module & campaign engagement','what draws attention \u2014 drill the funnel','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n rows.forEach(r=>{const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${SEG[r.tag].color}\"><\/span>${r.name}<\/div><\/div><div class=\"lr-val\">${num(r.interactions)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(r.impact)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(r.interactions\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/modules'));list.appendChild(row);});\n c.appendChild(list);\n const btns=h('<div style=\"display:flex;gap:8px;margin-top:12px\"><\/div>');\n btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/modules')\">Modules \u203a<\/button>`));\n btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/campaigns')\">Campaigns & A\/B tests \u203a<\/button>`));\n c.appendChild(btns);\n return c;\n}\n\n\/* ================= OVERVIEW ================= *\/\nfunction pageOverview(){\n const k=K(),m=rollup(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().kind} \u00b7 Executive Dashboard<\/div><h1>${ACT().name} \u2014 ${ACT().scope} Impact<\/h1><\/div><div class=\"meta\">Reporting period<br><b style=\"color:var(--text);font-size:14px\">${periodLabel()}<\/b><br>${m.kiosks} kiosks \u00b7 ${LOCS().length} zones<\/div><\/div>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>All zones<\/span><\/div>`));\n wrap.appendChild(contextStrip()); wrap.lastChild.style.marginBottom='16px';\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Council-ready summary',aiOverview(k))));\n wrap.appendChild(rampCard(k)); wrap.lastChild.style.marginBottom='16px';\n\n \/\/ KPI band\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 18.4% vs prior period<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)} \u00b7 dollars-first, ledger-level<\/div><\/div>`));\n kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'\u25b2 16.1%',`Local ${money(m.taxLocal)} \u00b7 State ${money(m.taxState)}`,()=>go('#\/tax')));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'\u25b2 21.0%','Hotels \u00b7 dining \u00b7 attractions \u00b7 events',()=>go('#\/partners')));\n kpis.appendChild(kpiTile('Trackable visitor actions',num(m.interactions),'\u25b2 12.7%',`${num(m.conversions)} attributed conversions`));\n wrap.appendChild(kpis);\n\n \/\/ Map + location list\n const mapRow=h('<div class=\"grid row-map\" style=\"margin-bottom:16px\"><\/div>');\n mapRow.appendChild(card('Impact by kiosk location','click a market to drill in',[buildMap(k),legend([{name:'Bubble size = economic impact',color:'var(--azure)'}])],'pad0'+' '));\n const mapCard=mapRow.lastChild;mapCard.style.padding='18px';\n mapRow.appendChild(card('Zones ranked','by economic impact',[buildLocList(k)]));\n wrap.appendChild(mapRow);\n\n \/\/ Funnel + Direct\/influenced by location\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r2.appendChild(card('The visitor funnel',ACT().scope.toLowerCase(),[buildFunnel(m),h('<div class=\"note\">Exposure \u2192 interaction \u2192 high-intent action \u2192 attributed conversion. Rates are TrueOmni platform benchmarks; volumes are ledgered kiosk events.<\/div>')]));\n const dcols=stackedCols(LOCS().map(L=>{const mm=deriveMetrics(L,k);return{label:shortName(L.name),direct:mm.direct,influenced:mm.influenced,onClick:()=>go('#\/location\/'+L.id)};}));\n r2.appendChild(card('Direct vs influenced impact','by market \u00b7 click to drill',[dcols,legend([{name:'Direct (attributed spend)',color:'var(--s-direct)'},{name:'Influenced (supply-chain + wage tail)',color:'var(--s-influenced)'}])]));\n wrap.appendChild(r2);\n\n \/\/ Partner mix + tax preview\n const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r3.appendChild(buildPartnerCard(m,k));\n r3.appendChild(buildTaxPreview(m,k));\n wrap.appendChild(r3);\n\n \/\/ Engagement entry\n wrap.appendChild(engMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Media Network entry\n wrap.appendChild(mediaMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Marketing reach\n wrap.appendChild(reachCard()); wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Trend\n const trend=card('Economic impact trend','monthly \u00b7 '+periodLabel(),[areaChart(rollupSeries(k),MONTHS,{h:220}),h('<div class=\"note\">Set against the <b>3.6M annual overnight visitors<\/b> the Golden Isles draw, this 10-kiosk network is modeled to capture ~1.06M kiosk encounters a year \u2014 roughly <b>29%<\/b> of that base, concentrated in the two Welcome Centers, Pier Village, Jekyll and the partner properties. Seasonality follows coastal Georgia: a June\u2013August peak, a strong March\u2013May shoulder (golf, festivals, spring break) and a Jekyll holiday-season bump. Shoulder-season automation adds an estimated 8\u201312% during off-peak weeks \u2014 the program\\'s largest untapped lever.<\/div>')]);\n wrap.appendChild(trend);\n return wrap;\n}\n\/* ---- Destination context: the customer's OWN published statistics. Shown\n first so the reader sees the whole visitor economy, then the slice the\n kiosk network measurably influences. ---- *\/\nfunction contextStrip(){\n const c=card('The Golden Isles visitor economy','published destination statistics \u00b7 the base TrueImpact measures against','',' ');\n c.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:2px\">\n <div class=\"si\"><b>${CONTEXT.visitors}<\/b><span>${CONTEXT.visitorsLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.spending}<\/b><span>${CONTEXT.spendingLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.jobs}<\/b><span>${CONTEXT.jobsLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.taxTotal}<\/b><span>${CONTEXT.taxTotalLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.regional}<\/b><span>${CONTEXT.regionalLabel}<\/span><\/div>\n <\/div>`));\n c.appendChild(h(`<div class=\"note\">Source: ${CONTEXT.source}. Everything below is the <b>attributed slice<\/b> of this economy that a ${rollup(1).kiosks}-kiosk TrueOmni network is modeled to measurably influence — never the whole thing. St. Simons Island, Jekyll Island, Sea Island, Little St. Simons Island and Brunswick together make the Golden Isles one of Georgia’s strongest coastal tourism economies.<\/div>`));\n return c;\n}\n\/* ---- Existing owned-channel reach. The in-destination network is the\n extension of these channels to the moment of decision. ---- *\/\nfunction reachCard(){\n const c=card('Hospitality & marketing reach','the CVB’s existing owned channels','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n REACH.forEach(r=>list.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\">${r.name}<\/div><div class=\"lr-sub\">${r.sub}<\/div><\/div><div class=\"lr-val\">${r.v}<\/div><\/div>`)));\n c.appendChild(list);\n c.appendChild(h('<div class=\"note\">These channels reach the visitor <b>before<\/b> and <b>after<\/b> the trip. The kiosk network closes the gap in the middle — the in-destination moment when the visitor is deciding where to eat, sleep and go next, and the only moment where the decision can be measured and attributed to a partner.<\/div>'));\n return c;\n}\nfunction rampCard(k){\n const c=card('Deployment ramp \u00b7 4 \u2192 10 kiosks','projected run-rate as zones come online (~6 month rollout)','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n let prevK=0;\n PHASES.forEach(ph=>{\n const locs=LOCS().filter(L=>ph.ids.includes(L.id));\n const m=rollup(k,locs); const add=m.kiosks-prevK; prevK=m.kiosks;\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${m.kiosks} kiosks live${add?` (+${add})`:''}<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax \u00b7 ${money(m.taxLocal)} local<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(m.kiosks\/10*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n list.appendChild(row);\n });\n c.appendChild(list);\n c.appendChild(h('<div class=\"note\">Cumulative annualized run-rate at each phase. Phase 1 launches in the two Welcome Centers \u2014 the I-95 intercept and St. Simons Pier Village \u2014 because those are the units the CVB already controls and the fastest proof. Jekyll, downtown Brunswick, Sea Island, the airport and the partner-property network follow. Figures scale with units online \u2014 not a forecast of new demand.<\/div>'));\n return c;\n}\nfunction kpiTile(label,val,delta,foot,onClick){\n const c=h(`<div class=\"card kpi\"${onClick?' style=\"cursor:pointer\"':''}><div class=\"k-label\">${label}<\/div><div class=\"k-val\">${val}<\/div><div class=\"k-delta up\">\u25b2 ${delta.replace('\u25b2','').trim()}<\/div><div class=\"k-foot\">${foot}<\/div><\/div>`);\n if(onClick)c.addEventListener('click',onClick);\n return c;\n}\n\n\/* ---- Destination map (pixel-scale viewBox so marks\/labels stay true size).\n Reads the active destination's outline + each location's x,y. Works for any tenant. ---- *\/\nfunction buildMap(k){\n const D=ACT(), locs=LOCS();\n const svg=el('svg',{viewBox:'0 0 480 620',role:'img','aria-label':D.region+' kiosk map'});\n if(D.lake) svg.appendChild(el('path',{d:D.lake,fill:'var(--s-hotels)','fill-opacity':.12,stroke:'none'}));\n svg.appendChild(el('path',{d:D.outline,class:'ca-outline'}));\n if(D.lakeLabel) svg.appendChild(el('text',{x:D.lakeLabel.x,y:D.lakeLabel.y,'text-anchor':'middle','font-size':12,'font-style':'italic',fill:'var(--muted)',stroke:'none'},D.lakeLabel.t));\n const max=Math.max(...locs.map(L=>deriveMetrics(L,k).total));\n locs.forEach(L=>{\n const mm=deriveMetrics(L,k);const rr=9+18*Math.sqrt(mm.total\/max);\n const px=L.x,py=L.y;\n const g=el('g',{class:'mk'+(state.loc===L.id?' active':''),transform:`translate(${px},${py})`});\n g.appendChild(el('circle',{class:'ring',r:rr+5}));\n g.appendChild(el('circle',{class:'pin',r:rr,fill:'var(--azure)','fill-opacity':.85}));\n g.appendChild(el('circle',{class:'hit',r:Math.max(rr+7,16)}));\n if(rr>16)g.appendChild(el('text',{y:4,'text-anchor':'middle','font-size':11,fill:'#fff',stroke:'none'},money(mm.total)));\n g.appendChild(el('text',{y:rr+15,'text-anchor':'middle','font-size':11.5,'font-weight':700},L.name));\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${L.name}<\/div><div class=\"tt-r\">Impact <b>${money(mm.total)}<\/b><\/div><div class=\"tt-r\">Tax <b>${money(mm.tax)}<\/b><\/div><div class=\"tt-r\">Interaction <b>${pct(L.interactionRate)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);\n g.addEventListener('click',()=>go('#\/location\/'+L.id));\n svg.appendChild(g);\n });\n const box=h('<div class=\"mapwrap\"><\/div>');box.appendChild(svg);return box;\n}\nfunction buildLocList(k){\n const rows=[...LOCS()].map(L=>({L,m:deriveMetrics(L,k)})).sort((a,b)=>b.m.total-a.m.total);\n const max=rows[0].m.total;\n const box=h('<div class=\"loclist\"><\/div>');\n rows.forEach(({L,m})=>{\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${L.name} ${L.badge?`<span class=\"pill tag-hi\">${L.badge}<\/span>`:''}<\/div><div class=\"lr-sub\">${L.sites} \u00b7 ${L.kiosks} kiosks<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(m.total\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/location\/'+L.id));\n box.appendChild(row);\n });\n return box;\n}\nfunction buildFunnel(m){\n const stages=[\n {n:'Kiosk exposures',v:m.exposures,rate:''},\n {n:'Interactions',v:m.interactions,rate:'of exposed'},\n {n:'High-intent actions',v:m.highIntent,rate:pct(FUNNEL.highIntent)+' of interactions'},\n {n:'Attributed conversions',v:m.conversions,rate:pct(FUNNEL.conversion)+' of high-intent'},\n ];\n const max=stages[0].v;const cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n const box=h('<div class=\"funnel\"><\/div>');\n stages.forEach((s,i)=>{\n const w=26+40*(s.v\/max);\n const st=h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${w}%;background:${cols[i]}\">${s.n}<\/div><div class=\"fmeta\"><b>${num(s.v)}<\/b> <span class=\"frate\">${s.rate}<\/span><\/div><\/div>`);\n box.appendChild(st);\n });\n return box;\n}\nfunction buildPartnerCard(m,k){\n const parts=Object.entries(m.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color,onClick:()=>go('#\/partners')}));\n const c=card('Partner economic impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n const inner=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n inner.appendChild(donut(parts));\n const list=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n parts.sort((a,b)=>b.v-a.v).forEach(p=>{\n const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/partners'));list.appendChild(row);\n });\n inner.appendChild(list);\n c.appendChild(inner);\n c.appendChild(h('<div class=\"note\">This is the figure a partner sees in their own portal \u2014 every dollar tied to a kiosk referral, QR scan, pass pull, or partner-POS event. <span class=\"toggle-tbl\" onclick=\"go(\\'#\/partners\\')\">Open partner detail \u203a<\/span><\/div>'));\n return c;\n}\nfunction buildTaxPreview(m,k){\n const b=m.taxBreak;\n const parts=[\n {v:b.hotelTOT,name:'MAT (municipal)',color:'var(--s-local)'},\n {v:b.salesTax,name:'HST \u00b7 accommodation',color:'#33abe0'},\n {v:b.rentalTax,name:'HST \u00b7 dining & retail',color:'#7cc9e8'},\n {v:b.stateTax,name:'HST \u00b7 attractions',color:'var(--s-state)'},\n ];\n const c=card('Estimated tax revenue','locality-based \u00b7 click to drill','',' ');\n const rows=parts.map(p=>({label:p.name,parts:[{v:p.v,color:p.color,name:p.name}],total:p.v,onClick:()=>go('#\/tax')}));\n c.appendChild(rankedStacked(rows,{pl:130,w:560}));\n c.appendChild(h(`<div class=\"gauge-track\"><i style=\"width:${(m.recirc\/(m.recirc+m.tax)*100).toFixed(0)}%\"><\/i><\/div>`));\n c.appendChild(h(`<div class=\"note\"><b style=\"color:var(--text)\">${money(m.recirc)}<\/b> soft benefit \u2014 estimated local re-circulation of these public tax dollars through community budgets & payroll. <span class=\"toggle-tbl\" onclick=\"go('#\/tax')\">Full tax breakdown \u203a<\/span><\/div>`));\n return c;\n}\n\n\/* ================= LOCATION DETAIL ================= *\/\nfunction pageLocation(id){\n const L=findLoc(id);if(!L)return pageOverview();\n const k=K(),m=deriveMetrics(L,k),r=L.tax;\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> All ${ACT().region} markets<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>${L.name}<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Kiosk market${L.badge?` \u00b7 <span style=\"color:var(--good)\">${L.badge}<\/span>`:''}<\/div><h1>${L.name}<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">${L.sites} \u00b7 ${L.kiosks} kiosks \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Tax rates<br><b style=\"color:var(--text);font-size:13px\">Excise ${r.tot}% \u00b7 Sales ${r.sales}%<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Market read',aiLocation(L,k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)}<\/div><\/div>`));\n kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'',`Local ${money(m.taxLocal)} \u00b7 State ${money(m.taxState)}`,()=>go('#\/tax')));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'','across 4 segments',()=>go('#\/partners')));\n kpis.appendChild(kpiTile('Interaction rate',pct(L.interactionRate),'',`${num(m.interactions)} interactions`));\n wrap.appendChild(kpis);\n\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r2.appendChild(card('Visitor funnel','this market',[buildFunnel(m)]));\n r2.appendChild(buildLocTaxCard(m,L));\n wrap.appendChild(r2);\n\n const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const parts=Object.entries(m.partners).map(([pid,v])=>({v,name:SEG[pid].name,color:SEG[pid].color}));\n const pc=card('Partner impact \u2014 '+L.name,'who captured the visitor dollar','',' ');\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n pin.appendChild(donut(parts));\n const pl=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n parts.sort((a,b)=>b.v-a.v).forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n pin.appendChild(pl);pc.appendChild(pin);r3.appendChild(pc);\n r3.appendChild(card('Monthly impact','seasonality',[areaChart(seriesFor(L,k),MONTHS,{h:210})]));\n wrap.appendChild(r3);\n\n \/\/ sample named partners\n wrap.appendChild(buildSamplePartners(L,m));\n return wrap;\n}\nfunction buildLocTaxCard(m,L){\n const b=m.taxBreak,r=L.tax;\n const rows=[\n {label:`Hotel\/motel excise (${r.tot}%)`,parts:[{v:b.hotelTOT,color:'var(--s-local)',name:'Hotel\/motel excise \u2014 local'}],total:b.hotelTOT},\n {label:`Sales & use tax (${r.sales}%)`,parts:[{v:b.salesTax,color:'#33abe0',name:'Sales & use tax'}],total:b.salesTax},\n {label:`Rental-car excise (${r.rental}%)`,parts:[{v:b.rentalTax,color:'#7cc9e8',name:'Rental-car excise'}],total:b.rentalTax},\n {label:`Georgia state capture`,parts:[{v:b.stateTax,color:'var(--s-state)',name:'Georgia general-fund capture'}],total:b.stateTax},\n ];\n const c=card('Estimated tax revenue','locality-based','',' ');\n c.appendChild(rankedStacked(rows,{pl:150,w:560}));\n c.appendChild(h(`<div class=\"note\">Rates are set by this jurisdiction \u2014 which is why a visitor here is worth a different tax yield than in any other market. <b style=\"color:var(--text)\">${money(m.recirc)}<\/b> estimated re-circulation (soft benefit).<\/div>`));\n return c;\n}\nfunction buildSamplePartners(L,m){\n const SAMPLES={\n la:['JW Marriott L.A. LIVE','Grand Central Market','Griffith Observatory','Crypto.com Arena'],\n sf:['Hotel Nikko','Ferry Building Marketplace','Alcatraz Cruises','Moscone Center'],\n sd:['Hotel del Coronado','Little Italy Food Hall','San Diego Zoo','Petco Park'],\n ana:['Anaheim Marriott','Downtown Disney Dining','Disneyland Resort','Angel Stadium'],\n bb:['The Lodge at Big Bear','Peppercorn Grille','Big Bear Mountain Resort','Village Events'],\n napa:['Carneros Resort','The French Laundry','Castello di Amorosa','Oxbow Public Market'],\n ps:['Parker Palm Springs','Workshop Kitchen','Palm Springs Tram','Coachella \/ Stagecoach'],\n sac:['Citizen Hotel','Old Sacramento Waterfront','California State Railroad Museum','Golden 1 Center'],\n ord:['Hilton O\u2019Hare','Tortas Frontera','Terminal 5 Retail','United Club'],\n mag:['The Peninsula Chicago','Purple Pig','360 CHICAGO','Water Tower Place'],\n navy:['Sable at Navy Pier','Giordano\u2019s','Centennial Wheel','Navy Pier Events'],\n mcc:['Marriott Marquis Chicago','Wintrust Cafe','Field Museum','McCormick Expo Halls'],\n loop:['JW Marriott Chicago','The Berghoff','Skydeck Willis Tower','Chicago Theatre'],\n mus:['Hilton Museum Campus','Shedd Cafe','Shedd Aquarium','Adler After Dark'],\n wrig:['Hotel Zachary','Gallagher Way Dining','Wrigley Field Tours','Cubs Home Games'],\n orl:['Hilton Bonnet Creek','Disney Springs Dining','Universal Orlando','OCCC Events'],\n mia:['Fontainebleau Miami','Joe\u2019s Stone Crab','Vizcaya Museum','Ultra \/ Art Basel'],\n tpa:['Tampa Marriott Water St','Columbia Restaurant','Busch Gardens','Amalie Arena'],\n ftl:['W Fort Lauderdale','Casa Sensei','Riverwalk Cruises','Broward Convention'],\n jax:['Marriott Downtown JAX','Cowford Chophouse','MOSH Museum','VyStar Arena'],\n nap:['Ritz-Carlton Naples','Campiello','Naples Botanical Garden','5th Ave Events'],\n key:['Casa Marina Resort','Blue Heaven','Mallory Square Sunset','Fantasy Fest'],\n };\n const names=SAMPLES[L.id]||['Hotel','Restaurant','Attraction','Venue'];\n const segIds=['hotels','dining','attractions','events'];\n const c=card('Sample attributed partners','illustrative \u2014 top referral recipients','',' ');\n const tbl=h('<table><thead><tr><th>Partner<\/th><th>Segment<\/th><th>Attributed spend<\/th><th>Referrals<\/th><th>Trend<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n const tb=tbl.querySelector('tbody');\n segIds.forEach((sid,i)=>{\n const v=m.partners[sid]*(0.34-i*0.03);\n const refs=Math.round(m.highIntent*L.mix[sid]*0.4);\n tb.appendChild(h(`<tr><td><b>${names[i]}<\/b><\/td><td><span class=\"pill tag-mid\">${SEG[sid].name}<\/span><\/td><td class=\"tnum\">${money2(v)}<\/td><td class=\"tnum\">${refs.toLocaleString()}<\/td><td><span class=\"pill tag-hi\">\u25b2 ${(8+i*3)}%<\/span><\/td><\/tr>`));\n });\n c.appendChild(tbl);\n return c;\n}\n\n\/* ================= PARTNER DETAIL ================= *\/\nfunction pagePartners(){\n const k=K(),m=rollup(k);const tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Partner economic impact<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Partner economic impact<\/div><h1>What the visitor dollar did for partners<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(tot)}<\/b> attributed<\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Partner read',aiPartner(k))));\n\n \/\/ segment cards\n const icons={hotels:'M3 21V9l9-6 9 6v12M9 21v-6h6v6',dining:'M6 3v7m0 0a3 3 0 006 0V3M6 10v11M18 3c-2 0-3 2-3 5s1 4 3 4v9',attractions:'M3 21l9-18 9 18M8 21v-5h8v5',events:'M3 8h18M3 8l2-4h14l2 4M5 8v12h14V8'};\n const cards=h('<div class=\"seg-cards\" style=\"margin-bottom:16px\"><\/div>');\n Object.entries(m.partners).sort((a,b)=>b[1]-a[1]).forEach(([id,v])=>{\n const c=h(`<div class=\"seg-card\"><div class=\"sc-top\"><span class=\"sc-ic\" style=\"background:${SEG[id].color}\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"${icons[id]}\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>${SEG[id].name}<\/div><div class=\"sc-val\">${money(v)}<\/div><div class=\"sc-sub\">${pct(v\/tot,0)} of partner impact<\/div><div class=\"sc-count\"><span>Est. partners<\/span><span>${Math.round(400*SEG_SHARE(id))}<\/span><\/div><\/div>`);\n cards.appendChild(c);\n });\n wrap.appendChild(cards);\n\n \/\/ impact by segment across locations (stacked ranked)\n const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k);const p=mm.partners;const t=Object.values(p).reduce((a,b)=>a+b,0);\n return {label:L.name,total:t,onClick:()=>go('#\/location\/'+L.id),parts:['hotels','dining','attractions','events'].map(s=>({v:p[s],color:SEG[s].color,name:SEG[s].name}))};\n }).sort((a,b)=>b.total-a.total);\n const c1=card('Partner impact by market','stacked by segment \u00b7 click a bar to open the market','',' ');\n c1.appendChild(rankedStacked(rows,{pl:120,w:660}));\n c1.appendChild(legend(Object.keys(SEG).map(id=>({name:SEG[id].name,color:SEG[id].color}))));\n wrap.appendChild(c1);\n\n \/\/ why it matters\n wrap.appendChild(card('Why partners upgrade','the portal effect',[h(`<div class=\"stat-inline\" style=\"margin-top:6px\"><div class=\"si\"><b>+15\u201330%<\/b><span>itinerary inclusion lift<\/span><\/div><div class=\"si\"><b>+20\u201340%<\/b><span>listing exposure<\/span><\/div><div class=\"si\"><b>+10\u201325%<\/b><span>pass participation<\/span><\/div><div class=\"si\"><b>>30%<\/b><span>upgrade to premium in 18 mo<\/span><\/div><\/div>`),h('<div class=\"note\">The Partner ROI view is the single most-requested feature in the 2026 customer survey. When a restaurant or hotel sees its own attributed dollars, flat-dues membership becomes performance-aligned membership.<\/div>')]));\n return wrap;\n}\nfunction SEG_SHARE(id){return {hotels:.34,dining:.30,attractions:.22,events:.14}[id];}\n\n\/* ================= TAX DETAIL ================= *\/\nfunction pageTax(){\n const k=K(),m=rollup(k),b=m.taxBreak;\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Estimated tax revenue<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Public revenue impact<\/div><h1>Estimated tax revenue by zone<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(m.tax)}<\/b> total est.<\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Tax read',aiTax(k))));\n\n \/\/ KPI tiles by tax type\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total estimated tax revenue<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.tax).replace(curSym(),'')}<\/div><div class=\"k-foot\">Stays local ${money(m.taxLocal)} + Georgia state ${money(m.taxState)}<\/div><\/div>`));\n kpis.appendChild(kpiTile('Hotel\/motel excise',money(b.hotelTOT),'','7% countywide \u00b7 42.59% to the CVB'));\n kpis.appendChild(kpiTile('Back to the CVB',money(m.cvbShare),'','statutory promotion & marketing share'));\n kpis.appendChild(kpiTile('Sales & use tax',money(b.salesTax),'','7% (GA 4% + Glynn 3%) on visitor spend'));\n wrap.appendChild(kpis);\n\n \/\/ stacked tax by location (local components + state)\n const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k),bb=mm.taxBreak;\n return {label:L.name,total:mm.tax,onClick:()=>go('#\/location\/'+L.id),parts:[\n {v:bb.hotelTOT,color:'var(--s-local)',name:'Hotel\/motel excise'},\n {v:bb.salesTax,color:'#33abe0',name:'Sales & use tax'},\n {v:bb.rentalTax,color:'#7cc9e8',name:'Rental-car excise'},\n {v:bb.stateTax,color:'var(--s-state)',name:'Georgia state capture'},\n ]};}).sort((a,b)=>b.total-a.total);\n const c1=card('Estimated tax revenue by zone','hotel\/motel excise \u00b7 sales & use \u00b7 rental-car \u00b7 state capture \u00b7 click a bar to drill','',' ');\n c1.appendChild(rankedStacked(rows,{pl:120,w:680}));\n c1.appendChild(legend([{name:'Hotel\/motel excise',color:'var(--s-local)'},{name:'Sales & use tax',color:'#33abe0'},{name:'Rental-car excise',color:'#7cc9e8'},{name:'Georgia state capture',color:'var(--s-state)'}]));\n wrap.appendChild(c1);\n\n \/\/ recirculation soft benefit\n const recircCard=card('Recirculation \u2014 the soft benefit','induced community activity from public tax dollars','',' ');\n recircCard.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(m.tax)}<\/b><span>hard tax captured<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${money(m.recirc)}<\/b><span>est. local re-circulation<\/span><\/div><div class=\"si\"><b>${money(m.tax+m.recirc)}<\/b><span>combined public benefit<\/span><\/div><\/div>`));\n recircCard.appendChild(h(`<div class=\"gauge-track\" style=\"margin-top:14px\"><i style=\"width:${(m.recirc\/(m.tax+m.recirc)*100).toFixed(0)}%\"><\/i><\/div>`));\n recircCard.appendChild(h('<div class=\"note\">Public revenue does not leave the community \u2014 it funds payroll, services, and local procurement that are re-spent through the regional economy. Modeled conservatively at 0.9\u00d7 of captured tax (induced\/soft). This is the number that turns \"we captured tax\" into \"we grew the local economy.\"<\/div>'));\n wrap.appendChild(recircCard);\n\n \/\/ full data table\n const c2=card('Full tax detail','auditable line items \u00b7 '+periodLabel(),'',' ');\n const tbl=h('<table><thead><tr><th>Zone<\/th><th>Excise %<\/th><th>Hotel\/motel excise<\/th><th>Sales & use<\/th><th>Rental-car<\/th><th>GA state<\/th><th>Total tax<\/th><th>Recirc (soft)<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n const tb=tbl.querySelector('tbody');\n rows.forEach(r=>{const L=LOCS().find(x=>x.name===r.label);const mm=deriveMetrics(L,k),bb=mm.taxBreak,rt=L.tax;\n const tr=h(`<tr><td><b>${L.name}<\/b><\/td><td class=\"tnum\">${rt.tot}%<\/td><td class=\"tnum\">${money2(bb.hotelTOT)}<\/td><td class=\"tnum\">${money2(bb.salesTax)}<\/td><td class=\"tnum\">${money2(bb.rentalTax)}<\/td><td class=\"tnum\">${money2(bb.stateTax)}<\/td><td class=\"tnum\"><b>${money2(mm.tax)}<\/b><\/td><td class=\"tnum\" style=\"color:var(--good)\">${money2(mm.recirc)}<\/td><\/tr>`);\n tr.addEventListener('click',()=>go('#\/location\/'+L.id));tb.appendChild(tr);\n });\n c2.appendChild(tbl);\n wrap.appendChild(c2);\n return wrap;\n}\n\n\/* ================= NETWORK ROLL-UP (all destinations) ================= *\/\nfunction pageNetwork(){\n const k=K(),{net,parts}=networkAgg(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">TrueOmni Network \u00b7 All destinations<\/div><h1>Total economic impact \u2014 every kiosk, every destination<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text);font-size:14px\">${net.destinations} destinations \u00b7 ${num(net.kiosks)} kiosks<\/b><\/div><\/div>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>TrueOmni Network<\/span><span class=\"sep\">\u203a<\/span><span>All destinations<\/span><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Network roll-up',aiNetwork(k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Network economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(net.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 22.6% YoY<\/div><div class=\"k-foot\">Direct ${money(net.direct)} + Influenced ${money(net.influenced)} \u00b7 ${net.destinations} destinations, ledger-level<\/div><\/div>`));\n kpis.appendChild(kpiTile('Public tax revenue',money(net.tax),'\u25b2 19.4%',`Local ${money(net.taxLocal)} \u00b7 State ${money(net.taxState)}`));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(net.partners).reduce((a,b)=>a+b,0)),'\u25b2 24.1%','across all destinations'));\n kpis.appendChild(kpiTile('Trackable visitor actions',num(net.interactions),'\u25b2 15.2%',`${num(net.conversions)} attributed conversions`));\n wrap.appendChild(kpis);\n\n \/\/ destinations ranked (real 3 + modeled long-tail)\n const destRows=NET_IDS.map((id,i)=>({id,name:DESTINATIONS[id].name,region:DESTINATIONS[id].region,kind:DESTINATIONS[id].kind,m:parts[i]}))\n .sort((a,b)=>b.m.total-a.m.total);\n const maxD=destRows[0].m.total;\n const dl=h('<div class=\"loclist\"><\/div>');\n destRows.forEach(d=>{\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${d.name}<\/div><div class=\"lr-sub\">${d.kind} \u00b7 ${d.m.kiosks} kiosks \u00b7 ${d.region}<\/div><\/div><div class=\"lr-val\">${money(d.m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(d.m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(d.m.total\/maxD*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>setDest(d.id));dl.appendChild(row);\n });\n const realTot=parts.reduce((a,b)=>a+b.total,0), othersTot=net.total-realTot, othersTax=net.tax-parts.reduce((a,b)=>a+b.tax,0), othersK=net.kiosks-parts.reduce((a,b)=>a+b.kiosks,0);\n dl.appendChild(h(`<div class=\"locrow\" style=\"opacity:.85;cursor:default\"><div><div class=\"lr-name\">Other ${net.destinations-3} destinations<\/div><div class=\"lr-sub\">North America + Japan \u00b7 ~${num(othersK)} kiosks \u00b7 modeled long-tail<\/div><\/div><div class=\"lr-val\">${money(othersTot)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(othersTax)} tax<\/div><\/div><span class=\"chev\" style=\"opacity:0\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(othersTot\/maxD*100).toFixed(0)}%;background:linear-gradient(90deg,#8b96a5,#5B6675)\"><\/i><\/div><\/div>`));\n\n const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r1.appendChild(card('Destinations ranked','click a live destination to drill into its kiosks',[dl,h('<div class=\"note\">California, Chicago and Florida are live TrueImpact tenants shown from their own kiosk data. The long-tail bucket models the remaining network to the published footprint.<\/div>')]));\n \/\/ network partner mix\n const parts2=Object.entries(net.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color}));\n const pc=card('Network partner impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n pin.appendChild(donut(parts2));\n const plist=h('<div style=\"flex:1;min-width:190px\"><\/div>');\n parts2.sort((a,b)=>b.v-a.v).forEach(p=>plist.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n pin.appendChild(plist);pc.appendChild(pin);\n r1.appendChild(pc);\n wrap.appendChild(r1);\n\n \/\/ engagement entry (network scope)\n wrap.appendChild(engMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ network trend\n wrap.appendChild(card('Network economic impact trend','monthly \u00b7 all destinations',[areaChart(networkSeries(k),MONTHS,{h:220}),h('<div class=\"note\">The category\\'s first aggregate impact curve built from first-party behavioral data across the network. Each destination re-circulates public tax dollars into its own community \u2014 an estimated '+money(net.recirc)+' network-wide (soft benefit).<\/div>')]));\n return wrap;\n}\n\n\/* ================= ENGAGEMENT DRILL-THROUGH ================= *\/\nfunction engScope(k){\n if(activeDest==='network'){const m=networkAgg(k).net;return {m,name:'the TrueOmni Network',seg:segSharesOf(m),locs:[]};}\n if(engLoc!=='all'){const L=findLoc(engLoc);if(L){const m=deriveMetrics(L,k);return {m,name:L.name,seg:segSharesOf(m),locs:LOCS()};}}\n const m=rollup(k);return {m,name:ACT().region,seg:segSharesOf(m),locs:LOCS()};\n}\nfunction engMetrics(mode){\n const base={\n interactions:{label:'Attention', get:r=>r.interactions, fmt:num, tfmt:v=>num(v)+' sessions'},\n highIntent: {label:'High-intent', get:r=>r.highIntent, fmt:num, tfmt:v=>num(v)+' actions'},\n conversions: {label:'Conversions', get:r=>r.conversions, fmt:num, tfmt:v=>num(v)+' conv.'},\n impact: {label:'Attributed $', get:r=>r.impact, fmt:money, tfmt:money2},\n };\n if(mode==='modules') base.time={label:'Time spent',get:r=>r.timeHrs,fmt:v=>num(v)+' h',tfmt:v=>num(v)+' hours'};\n else base.roas={label:'ROI (ROAS)',get:r=>r.roas,fmt:v=>v.toFixed(1)+'\u00d7',tfmt:v=>v.toFixed(2)+'\u00d7 return'};\n return base;\n}\nfunction setEng(key,val){ if(key==='mode'){engMode=val;engMetric='interactions';} else if(key==='loc'){engLoc=val;} else {engMetric=val;}\n location.hash = '#\/'+(engMode==='modules'?'modules':'campaigns'); render(); }\nfunction pageEngagement(){\n const k=K(), sc=engScope(k);\n const items = engMode==='modules'?MODULES:CAMPAIGNS;\n const rows = splitFunnel(sc.m, items, sc.seg);\n const M = engMetrics(engMode);\n if(!M[engMetric]) engMetric='interactions';\n const met=M[engMetric];\n rows.sort((a,b)=>(met.get(b)||0)-(met.get(a)||0));\n const colorOf=r=> engMode==='modules'?SEG[r.tag].color:CAMP_TYPE[r.type];\n\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${activeDest==='network'?'Network':ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${activeDest==='network'?'TrueOmni Network':ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Engagement drill-through<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Marketing \u00b7 Engagement drill-through<\/div><h1>What draws attention \u2014 and what to invest in<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${sc.name}<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Investment read',aiEngagement(rows,engMode,sc.name))));\n\n \/\/ filters\n const f=h('<div class=\"filters\"><\/div>');\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Dimension<\/span><div class=\"fseg\">\n <button class=\"${engMode==='modules'?'on':''}\" onclick=\"setEng('mode','modules')\">Modules<\/button>\n <button class=\"${engMode==='campaigns'?'on':''}\" onclick=\"setEng('mode','campaigns')\">Campaigns<\/button><\/div><\/div>`));\n if(sc.locs.length){\n const opts=['<option value=\"all\"'+(engLoc==='all'?' selected':'')+'>All markets<\/option>']\n .concat(sc.locs.map(L=>`<option value=\"${L.id}\"${engLoc===L.id?' selected':''}>${L.name}<\/option>`)).join('');\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Location<\/span><select class=\"fsel\" onchange=\"setEng('loc',this.value)\">${opts}<\/select><\/div>`));\n }\n const mkeys=Object.keys(M);\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Rank by<\/span><div class=\"fseg\">${mkeys.map(mk=>`<button class=\"${mk===engMetric?'on':''}\" onclick=\"setEng('metric','${mk}')\">${M[mk].label}<\/button>`).join('')}<\/div><\/div>`));\n wrap.appendChild(f);\n\n \/\/ ranked bar + top funnel\n const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const barRows=rows.map(r=>({label:engShort(r.name),parts:[{v:met.get(r)||0,color:colorOf(r),name:met.label}],total:met.get(r)||0}));\n const rk=card(`${engMode==='modules'?'Modules':'Campaigns'} ranked by ${met.label.toLowerCase()}`,'stack ranking','',' ');\n rk.appendChild(rankedStacked(barRows,{pl:150,w:640,pr:74,fmt:met.fmt,tfmt:met.tfmt}));\n r1.appendChild(rk);\n \/\/ top item funnel drill-through\n const top=rows[0];\n const fc=card('Funnel drill-through','top '+(engMode==='modules'?'module':'campaign')+': '+top.name,[buildEngFunnel(top),h(`<div class=\"note\">Exposures \u2192 interactions \u2192 high-intent \u2192 attributed conversions for <b>${top.name}<\/b>. Conversion rate <b>${pct(top.convRate,1)}<\/b>${top.roas?` \u00b7 ROAS <b>${top.roas.toFixed(1)}\u00d7<\/b>`:''}${top.timeHrs?` \u00b7 <b>${num(top.timeHrs)}<\/b> engaged hours`:''}.<\/div>`)]);\n r1.appendChild(fc);\n wrap.appendChild(r1);\n\n \/\/ full table\n const tc=card(`${engMode==='modules'?'Module':'Campaign'} funnel \u2014 full breakdown`,'every stage \u00b7 '+periodLabel(),'',' ');\n tc.appendChild(buildEngTable(rows,engMode,colorOf));\n wrap.appendChild(tc);\n\n \/\/ A\/B tests (campaigns only)\n if(engMode==='campaigns'){\n const tests=AB_TESTS.map(t=>({t,row:rows.find(r=>r.id===t.camp)})).filter(x=>x.row);\n const abWrap=card('A\/B campaign tests','conversion rate by variant \u2014 compare & contrast',[h('<div class=\"grid row-2\" id=\"abgrid\" style=\"margin-top:2px\"><\/div>')]);\n const grid=abWrap.querySelector('#abgrid');\n tests.forEach(({t,row})=>grid.appendChild(buildABcard(t,row)));\n wrap.appendChild(abWrap);\n }\n return wrap;\n}\nfunction buildEngFunnel(r){\n const stages=[['Exposures',r.exposures,''],['Interactions',r.interactions,pct(r.interactions\/r.exposures,0)+' of exposed'],\n ['High-intent',r.highIntent,pct(r.highIntent\/r.interactions,0)+' of interactions'],['Conversions',r.conversions,pct(r.conversions\/r.highIntent,0)+' of high-intent']];\n const max=stages[0][1],cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n const box=h('<div class=\"funnel\"><\/div>');\n stages.forEach(([n,v,rate],i)=>box.appendChild(h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${26+40*(v\/max)}%;background:${cols[i]}\">${n}<\/div><div class=\"fmeta\"><b>${num(v)}<\/b> <span class=\"frate\">${rate}<\/span><\/div><\/div>`)));\n return box;\n}\nfunction buildEngTable(rows,mode,colorOf){\n const head = mode==='modules'\n ? '<tr><th>Module<\/th><th>Exposures<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Time<\/th><th>Attributed $<\/th><th>$\/1K int<\/th><\/tr>'\n : '<tr><th>Campaign<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Spend<\/th><th>Attributed $<\/th><th>ROAS<\/th><\/tr>';\n const tbl=h(`<table><thead>${head}<\/thead><tbody><\/tbody><\/table>`);\n const tb=tbl.querySelector('tbody');\n rows.forEach(r=>{\n const dot=`<span class=\"sw\" style=\"display:inline-block;width:10px;height:10px;border-radius:3px;background:${colorOf(r)};margin-right:7px;vertical-align:-1px\"><\/span>`;\n const conv=`<span class=\"conv-pill\">${pct(r.convRate,1)}<\/span>`;\n if(mode==='modules'){\n tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><\/td><td class=\"tnum\">${num(r.exposures)}<\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${num(r.timeHrs)} h<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\">${money(r.valPerK)}<\/td><\/tr>`));\n } else {\n tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><div class=\"ab-sub\" style=\"margin-left:17px\">${r.type}<\/div><\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${money(r.spend)}<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\"><span class=\"pill ${r.roas>=4?'tag-hi':'tag-mid'}\">${r.roas.toFixed(1)}\u00d7<\/span><\/td><\/tr>`));\n }\n });\n return tbl;\n}\nfunction buildABcard(t,row){\n \/\/ split the campaign row's traffic; blended conv rate must equal row.convRate\n const base=row.convRate, rA=base\/(t.split + (1-t.split)*t.bLift), rB=rA*t.bLift;\n const intA=row.interactions*t.split, intB=row.interactions*(1-t.split);\n const cvA=intA*rA, cvB=intB*rB;\n const impA=row.impact*(cvA\/(cvA+cvB)), impB=row.impact*(cvB\/(cvA+cvB));\n const winnerB=t.bLift>1, decisive=t.conf>=0.9;\n const maxR=Math.max(rA,rB);\n const badge = t.status==='No winner yet' ? `<span class=\"ab-badge ab-none\">Running \u00b7 ${pct(t.conf,0)} conf.<\/span>`\n : `<span class=\"ab-badge ab-win\">${t.status} \u00b7 ${pct(t.conf,0)} conf.<\/span>`;\n const lift=(rB\/rA-1);\n const c=h(`<div class=\"ab-card\"><\/div>`);\n c.appendChild(h(`<div class=\"ab-head\"><div><div class=\"abt\">${t.name}<\/div><div class=\"abs\">${row.name} \u00b7 ${num(row.interactions)} sessions split ${Math.round(t.split*100)}\/${Math.round((1-t.split)*100)}<\/div><\/div>${badge}<\/div>`));\n const variant=(tag,label,r,cv,imp,isWin)=>`\n <div class=\"ab-var\">\n <div class=\"ab-tag\" style=\"background:${isWin?'var(--good)':'var(--slate)'}\">${tag}<\/div>\n <div><div class=\"ab-nm\">${label} ${isWin?'<span class=\"conv-pill\" style=\"background:rgba(12,163,12,.14);color:var(--good)\">winner<\/span>':''}<\/div><div class=\"ab-sub\">${num(cv)} conversions \u00b7 ${money(imp)} attributed<\/div><\/div>\n <div class=\"ab-conv\"><b>${pct(r,2)}<\/b><span>conv. rate<\/span><\/div>\n <div class=\"ab-bar\"><i style=\"width:${(r\/maxR*100).toFixed(0)}%;background:${isWin?'var(--good)':'var(--slate)'}\"><\/i><\/div>\n <\/div>`;\n c.appendChild(h(variant('A',t.a,rA,cvA,impA,!winnerB)));\n c.appendChild(h(variant('B',t.b,rB,cvB,impB,winnerB)));\n c.appendChild(h(`<div class=\"ab-foot\"><span>Variant B vs A<\/span><span><b style=\"color:${lift>=0?'var(--good)':'var(--warn)'}\">${lift>=0?'+':''}${pct(lift,1)}<\/b> conversion-rate lift<\/span><\/div>`));\n return c;\n}\n\n\/* ================= MEDIA NETWORK ================= *\/\nfunction aiMedia(k){const m=mediaMetrics(k);\n return `At the planned <b>${m.kiosks}-kiosk<\/b> network, TrueImpact projects <span class=\"em\">${money(m.rev)}<\/span> a year in advertising revenue at the mid scenario (range ${money(m.band.floor)}\u2013${money(m.band.strong)}), from an estimated <b>${num(m.impressions)}<\/b> ad impressions \u2014 an effective CPM near <b>${money(m.cpm)}<\/b>, in line with digital out-of-home. About <b>${pct(MEDIA.streamSplit.direct)}<\/b> is direct\/native local sales, the rest filled programmatically through Google Ad Manager. That is the headline <b>Total Advertising Revenue<\/b> figure: it covers the platform's annual fee <b>${(m.rev\/MEDIA.softwareYr).toFixed(1)}\u00d7<\/b> over and repays the full hardware investment in roughly <b>${(MEDIA.capital\/m.rev).toFixed(1)} years<\/b> \u2014 the self-funding growth loop that turns the network from a cost line into a revenue line.`;}\nfunction mediaMiniCard(k){const m=mediaMetrics(k);\n const c=card('Media Network \u00b7 advertising revenue','the self-funding layer','',' ');\n c.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:2px\"><div class=\"si\"><b>${money(m.rev)}<\/b><span>Total Advertising Revenue \/ yr<\/span><\/div><div class=\"si\"><b>${num(m.impressions)}<\/b><span>screen impressions \/ yr<\/span><\/div><div class=\"si\"><b>${money(m.cpm)}<\/b><span>effective CPM<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${(MEDIA.capital\/m.rev).toFixed(1)} yr<\/b><span>capital payback<\/span><\/div><\/div>`));\n c.appendChild(h(`<div style=\"display:flex;gap:8px;margin-top:12px\"><button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/media')\">Open Media Network \u203a<\/button><\/div>`));\n return c;\n}\nfunction pageMedia(){\n const k=K(); const m=mediaMetrics(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Media Network<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Advertising \u00b7 Media Network<\/div><h1>Media Network \u2014 advertising revenue potential<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">Native direct-sold + Google Ad Manager programmatic \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Sell-through at maturity<br><b style=\"color:var(--text);font-size:14px\">${pct(MEDIA.fillMature)} fill \u00b7 ${m.kiosks} kiosks<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Media read', aiMedia(k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Annual ad-revenue potential<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.rev).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 scales with fill + kiosks<\/div><div class=\"k-foot\">Range ${money(m.band.floor)}\u2013${money(m.band.strong)} \u00b7 ${curSym()}450\u20131,400 \/ kiosk \/ mo<\/div><\/div>`));\n kpis.appendChild(kpiTile('Screen impressions \/ yr',num(m.impressions),'','ad visualizations across kiosk containers'));\n kpis.appendChild(kpiTile('Effective CPM',money(m.cpm),'','in line with DOOH benchmarks'));\n kpis.appendChild(kpiTile('Covers annual software',(m.rev\/MEDIA.softwareYr).toFixed(1)+'\u00d7','',`vs ${money(MEDIA.softwareYr)}\/yr platform fee`));\n wrap.appendChild(kpis);\n\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const invCard=card('Revenue by inventory type','container-level potential (Omni Media Network)','',' ');\n const list=h('<div class=\"loclist\"><\/div>'); const maxv=Math.max(...m.byInv.map(x=>x.v));\n m.byInv.slice().sort((a,b)=>b.v-a.v).forEach(x=>{list.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\">${x.name}<\/div><div class=\"lr-val\">${money(x.v)}<div class=\"lr-sub\" style=\"font-weight:600\">${pct(x.share)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(x.v\/maxv*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n invCard.appendChild(list); r2.appendChild(invCard);\n const streamCard=card('Direct vs programmatic','native sales + Google Ad Manager','',' ');\n const parts=[{v:m.byStream.direct,name:'Direct \/ native sold',color:'var(--s-hotels)'},{v:m.byStream.programmatic,name:'Programmatic (GAM \/ DTN)',color:'var(--s-events)'}];\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>'); pin.appendChild(donut(parts,{caption:'ad revenue \/ yr',metric:'Revenue'}));\n const pl=h('<div style=\"flex:1;min-width:180px\"><\/div>'); parts.forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`))); pin.appendChild(pl);\n streamCard.appendChild(pin); r2.appendChild(streamCard);\n wrap.appendChild(r2);\n\n const rampC=card('Ad-revenue ramp \u00b7 4 \u2192 10 kiosks','builds with units online and sell-through','',' ');\n const rl=h('<div class=\"loclist\"><\/div>');\n PHASES.forEach(ph=>{const locs=LOCS().filter(L=>ph.ids.includes(L.id));const mm=mediaMetrics(k,locs);const fill=MEDIA.fillByPhase[ph.n];const rev=mm.rev*(fill\/MEDIA.fillMature);\n rl.appendChild(h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${mm.kiosks} kiosks \u00b7 ${pct(fill)} fill<\/div><\/div><div class=\"lr-val\">${money(rev)}<div class=\"lr-sub\" style=\"font-weight:600\">\/yr run-rate<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(mm.kiosks\/10*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n rampC.appendChild(rl);\n rampC.appendChild(h('<div class=\"note\">Revenue scales with kiosks online and with sell-through as impressions grow. Local partners anchor direct sales from day one; programmatic (Google Ad Manager) fills remnant inventory once impression volume attracts national demand.<\/div>'));\n wrap.appendChild(rampC);\n\n const sf=card('The self-funding math','advertising vs. program cost','',' ');\n sf.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(m.rev)}<\/b><span>Total Advertising Revenue \/ yr<\/span><\/div><div class=\"si\"><b>${money(MEDIA.softwareYr)}<\/b><span>annual software \u00b7 10 kiosks<\/span><\/div><div class=\"si\"><b>${money(MEDIA.capital)}<\/b><span>one-time capital \u00b7 10 kiosks<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${(MEDIA.capital\/m.rev).toFixed(1)} yr<\/b><span>capital payback (mid)<\/span><\/div><div class=\"si\"><b>${(m.rev\/MEDIA.softwareYr).toFixed(1)}\u00d7<\/b><span>covers annual software<\/span><\/div><\/div>`));\n sf.appendChild(h('<div class=\"note\">Kiosk advertising is the self-funding layer: at the mid scenario it covers the annual software nearly three times over and repays the full hardware investment inside two years. Capital and software are anchored to TrueOmni\\'s quoted pricing \u2014 $20\u201322K per 43" indoor kiosk and $300\u2013350\/kiosk\/mo, so 10 units at the midpoint. Ad revenue is modeled against platform benchmarks scaled for a 3.6M-visitor coastal market. Refine with a Golden Isles rate card, fill curve and partner revenue split. <b>Adding a digital-signage layer later is pure upside<\/b> \u2014 it is deliberately excluded here.<\/div>'));\n wrap.appendChild(sf);\n return wrap;\n}\n\n\/* ================= ROUTER ================= *\/\nconst state={loc:null};\nfunction go(hash){location.hash=hash;}\nfunction render(){\n buildDestSel();\n const hash=location.hash||'#\/overview';\n const parts=hash.replace('#\/','').split('\/');\n if(activeDest==='network'){\n app.innerHTML='';\n if(parts[0]==='modules'){engMode='modules';app.appendChild(pageEngagement());}\n else if(parts[0]==='campaigns'){engMode='campaigns';app.appendChild(pageEngagement());}\n else app.appendChild(pageNetwork());\n window.scrollTo({top:0,behavior:'instant'});return;\n }\n state.loc = parts[0]==='location'?parts[1]:null;\n app.innerHTML='';\n let node;\n if(parts[0]==='location') node=pageLocation(parts[1]);\n else if(parts[0]==='partners') node=pagePartners();\n else if(parts[0]==='tax') node=pageTax();\n else if(parts[0]==='modules'){engMode='modules';node=pageEngagement();}\n else if(parts[0]==='campaigns'){engMode='campaigns';node=pageEngagement();}\n else if(parts[0]==='media') node=pageMedia();\n else node=pageOverview();\n app.appendChild(node);\n window.scrollTo({top:0,behavior:'instant'});\n}\nwindow.addEventListener('hashchange',render);\n\n\/\/ destination selector (rebuilt each render to reflect active)\nfunction buildDestSel(){\n const host=$('#destSel');if(!host)return;\n const opts=[...Object.keys(DESTINATIONS).map(id=>[id,DESTINATIONS[id].name])];\n host.innerHTML=opts.map(([id,label])=>`<option value=\"${id}\"${id===activeDest?' selected':''}>${label}<\/option>`).join('');\n}\n\n\/\/ period selector\n$('#periodSel').addEventListener('click',e=>{const b=e.target.closest('button');if(!b)return;\n [...$('#periodSel').children].forEach(x=>x.classList.remove('on'));b.classList.add('on');PERIOD=b.dataset.p;render();});\n\/\/ destination selector\n$('#destSel').addEventListener('change',e=>setDest(e.target.value));\n\/\/ theme\n$('#themeBtn').addEventListener('click',()=>{const cur=document.documentElement.getAttribute('data-theme');document.documentElement.setAttribute('data-theme',cur==='dark'?'light':'dark');render();});\nwindow.addEventListener('mousemove',e=>{if(TT.style.opacity==1)moveTT(e);});\n\nrender();\n<\/script>\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TrueImpact \u2014 Tableau de bord ex\u00e9cutif \u00b7 Office de tourisme de Golden Isles<\/p>","protected":false},"author":11,"featured_media":57099,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_primary_category":0,"footnotes":""},"categories":[1171],"tags":[1178,1172],"class_list":["post-58076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-true-impact","tag-golden-isles-cvb","tag-trueimpact"],"acf":[],"yoast_head":"\n<title>GoldenIslesCVB - 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40px;color:var(--muted);font-size:11.5px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;border-top:1px solid var(--line);margin-top:20px}\n\n@media (max-width:1080px){\n .kpis{grid-template-columns:1fr 1fr}.row-2,.row-map,.row-3{grid-template-columns:1fr}.seg-cards{grid-template-columns:1fr 1fr}\n}\n@media print{\n .topbar,.cta,.icon-btn,.segset,.toggle-tbl{display:none!important}\n body{background:#fff}.card{box-shadow:none;border:1px solid #ccc;break-inside:avoid}\n}\n\n\/* ===================== TrueOmni Design System overrides ===================== *\/\n.eyebrow{color:var(--azure)!important;text-transform:uppercase;letter-spacing:.12em;font-weight:600}\n.eyebrow::before{content:'\\2500\\2500 ';color:var(--azure);font-weight:700;letter-spacing:0}\n.card{border-top:3px solid var(--azure)}\n.pagehead h1{letter-spacing:-.01em}\n.pagehead h1::after{content:'\\2022';color:var(--azure);margin-left:3px;font-weight:900}\n.crumbs a{color:var(--azure)}\n<\/style>\n<\/head>\n<body>\n\n\n<header class=\"topbar\">\n <div class=\"topbar-inner\">\n <div class=\"brand\">\n <span class=\"mark\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 20h18M6 20V10m4 10V5m4 15v-7m4 7V8\" stroke=\"#fff\" stroke-width=\"2.4\" stroke-linecap=\"round\"\/><\/svg><\/span>\n <div>\n <div class=\"name\">True<b>Impact<\/b><\/div>\n <div class=\"sub\">Destination Performance Intelligence<\/div>\n <\/div>\n <\/div>\n <label class=\"destpick\" style=\"display:none\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 21s-7-6.2-7-11a7 7 0 1114 0c0 4.8-7 11-7 11z\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><circle cx=\"12\" cy=\"10\" r=\"2.5\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><\/svg><select id=\"destSel\"><\/select><\/label>\n <span class=\"sample\" title=\"Modeled pre-deployment projection (4\u219210 kiosk ramp). Illustrative \u2014 not audited results.\">MODELED<\/span>\n <div class=\"live\"><span class=\"dot\"><\/span> PROJECTION \u00b7 pre-deployment<\/div>\n <div class=\"spacer\"><\/div>\n <div class=\"controls\">\n <div class=\"segset\" id=\"periodSel\">\n <button data-p=\"q\" >Quarter<\/button>\n <button data-p=\"ytd\">YTD<\/button>\n <button data-p=\"t12\" class=\"on\">Trailing 12 mo<\/button>\n <\/div>\n <button class=\"icon-btn\" id=\"themeBtn\" title=\"Toggle theme\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M21 12.8A9 9 0 1111.2 3a7 7 0 009.8 9.8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n <\/button>\n <button class=\"cta\" onclick=\"window.print()\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 9V3h12v6M6 18H4v-6h16v6h-2M8 14h8v7H8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n Council Briefing\n <\/button>\n <\/div>\n <\/div>\n<\/header>\n\n<div class=\"wrap\">\n <div id=\"app\"><\/div>\n<\/div>\n\n<footer class=\"footer\">\n <div>\u00a9 TrueOmni 2026 \u00b7 TrueImpact Executive Dashboard \u00b7 Scottsdale, AZ \u00b7 www.trueomni.com \u00b7 833-300-6664<\/div>\n <div>Golden Isles CVB \u00b7 modeled pre-deployment projection (10 interactive kiosks) \u00b7 figures in USD \u00b7 anchored to the CVB\u2019s published visitor statistics and Glynn County tax rates; derived & auditable via the TrueOmni attribution stack. Cite under NDA.<\/div>\n<\/footer>\n\n<div class=\"tt\" id=\"tt\"><\/div>\n\n\n<script id=\"model\">\n\/* ------------------------------------------------------------------\n TrueImpact data model \u2014 GOLDEN ISLES CVB edition.\n Single-tenant. Base inputs per kiosk cluster; every headline number\n is DERIVED in deriveMetrics() so the math is transparent and can be\n swapped for the live Kiolytics attribution feed once kiosks are online.\n Dollars-first, always. Currency: US dollars (USD).\n\n REAL, CITED ANCHORS (supplied by Golden Isles CVB \/ public record):\n 3.6M annual overnight visitors \u00b7 $1.6B annual visitor spending\n 15,000+ tourism-supported jobs \u00b7 $98.3M annual local & state tax\n $1.8B regional tourism economy \u00b7 96,000+ welcome-center visitors\/yr\n Implied spend per overnight visitor = $1.6B \/ 3.6M = ~$444\n Glynn County hotel\/motel excise = 7.0% (raised from 5% on 7\/1\/2025);\n 42.59% of that is statutorily directed to the CVB for promotion\n and marketing \u2014 the \"money that comes home\" line.\n Glynn County combined sales tax = 7.0% (GA state 4% + county 3%).\n\n MODELED: the 10-kiosk network shape, zone-level exposures,\n interaction rates, phasing, and all advertising economics. Hardware\n capital + software are anchored to TrueOmni's own quoted range\n ($20\u201322K per 43\" indoor kiosk; $300\u2013350\/kiosk\/mo).\n Not audited results. Re-point at Kiolytics after go-live.\n------------------------------------------------------------------ *\/\nconst FUNNEL = { highIntent:0.17, conversion:0.14 }; \/\/ TrueOmni platform benchmarks\nconst INFL_RATE = 0.85; \/\/ influenced $ per $1 direct (Tourism Economics tail; 0.7\u20131.1)\nconst LODGING_SHARE = 0.34; \/\/ of captured visitor spend that is lodging (excise base)\nconst DINING_RETAIL_SHARE = 0.46; \/\/ taxable sales base (dining + retail + attraction tickets)\nconst RENTAL_SHARE = 0.08; \/\/ of captured spend attributable to car rental\nconst STATE_INCOME_RATE = 0.018; \/\/ blended Georgia general-fund capture on total impact\nconst RECIRC_MULT = 0.9; \/\/ local re-spend of each public tax $ (induced benefit, soft)\n\n\/* Georgia \/ Glynn County tax model. Three local flows plus state capture:\n 1. Hotel\/Motel excise (7.0% countywide since 7\/1\/2025). Statutorily split\n 42.59% CVB promotion & marketing \u00b7 42.59% county parks\/rec\/tourism\/\n infrastructure \u00b7 14.82% tourism product development & visitor services.\n This is the line that returns to fund the destination.\n 2. Sales & use tax (7.0% = GA 4% state + Glynn 3% local) on dining,\n retail and attraction tickets.\n 3. Rental-car excise (modeled 3.0% \u2014 confirm with Glynn County).\n 4. State general-fund capture on total impact.\n Rates live on each location as tax:{tot,sales,rental}. Note: the City of\n Brunswick is outside the county excise and levies its own \u2014 modeled at\n 5.0% pending confirmation. *\/\n\n\/* DESTINATION CONTEXT \u2014 the customer's own published statistics. These are\n surfaced verbatim on the overview so the CEO sees the whole visitor\n economy first, then the slice TrueOmni measurably influences. *\/\nconst CONTEXT={\n visitors:'3.6M', visitorsLabel:'Annual overnight visitors',\n spending:'$1.6B', spendingLabel:'Annual visitor spending',\n jobs:'15,000+', jobsLabel:'Tourism-supported jobs',\n taxTotal:'$98.3M', taxTotalLabel:'Annual local & state tax revenue',\n regional:'$1.8B', regionalLabel:'Regional tourism economy',\n source:'Golden Isles CVB published destination statistics',\n};\n\/* HOSPITALITY & MARKETING REACH \u2014 the CVB's existing owned channels. The\n kiosk network is the in-destination extension of these. *\/\nconst REACH=[\n {name:'Visitor guides distributed', v:'125,000+', sub:'print \u00b7 annually'},\n {name:'Digital guide readers', v:'800,000+', sub:'annually'},\n {name:'Website sessions', v:'1.8M+', sub:'goldenisles.com \u00b7 annually'},\n {name:'Website page views', v:'4.48M+', sub:'annually'},\n {name:'Social media audience', v:'312,000+', sub:'followers'},\n {name:'Welcome Center visitors', v:'96,000+', sub:'two centers \u00b7 annually'},\n];\n\n\/\/ period scaling (of full-deployment trailing-12 baseline)\nconst PERIODS = { t12:{label:'Trailing 12 months (annualized, full deployment)',k:1}, ytd:{label:'Year to date (2026)',k:0.545}, q:{label:'This quarter (Q2 2026)',k:0.262} };\n\n\/\/ Partner segment metadata\nconst SEG = {\n hotels: {name:'Hotels & Lodging', color:'var(--s-hotels)', raw:'#1C9CD8'},\n dining: {name:'Restaurants & Dining', color:'var(--s-dining)', raw:'#EB6834'},\n attractions: {name:'Attractions & Tours', color:'var(--s-attractions)', raw:'#008300'},\n events: {name:'Events & Venues', color:'var(--s-events)', raw:'#E87BA4'},\n};\n\n\/\/ seasonal shape (Jan..Dec) \u2014 coastal Georgia: summer peak, strong spring\n\/\/ shoulder (golf, spring break, festivals), Jekyll holiday-season bump,\n\/\/ soft January\/February trough. Sums to 12.0.\nconst SEASON = {\n goldenisles:[.66,.72,.94,1.08,1.14,1.30,1.38,1.28,1.02,.94,.82,.72],\n};\nconst MONTHS=['Jul','Aug','Sep','Oct','Nov','Dec','Jan','Feb','Mar','Apr','May','Jun'];\n\n\/* ==================================================================\n DESTINATION REGISTRY \u2014 single tenant: Golden Isles CVB.\n Each \"location\" is a kiosk cluster (deployment zone) with its own\n inputs and deployment phase. x,y = map coords in the 480\u00d7620 space.\n kiosks = interactive units (kiosk-only scope \u2014 no digital signage).\n tax = {tot:hotel\/motel excise %, sales:sales & use %, rental:excise %}.\n phase = deployment wave (1 welcome centers \u2192 3 full network).\n================================================================== *\/\nconst DESTINATIONS = {\n gi:{ name:'Golden Isles CVB', kind:'Destination Marketing Organization', scope:'Glynn County', region:'Golden Isles, GA',\n outline:'M56,64 L286,64 L286,152 L258,214 L276,296 L250,368 L272,452 L242,518 L262,556 L56,556 Z',\n lake:'M286,64 L474,64 L474,556 L262,556 L242,518 L272,452 L250,368 L276,296 L258,214 L286,152 Z',\n lakeLabel:{x:404,y:318,t:'Atlantic Ocean'},\n locations:[\n {id:'i95', name:'I-95 Southbound Welcome Center', sites:'Exit 42 \u00b7 Brunswick gateway', x:108,y:266, kiosks:2, phase:1, exposures:132_000, interactionRate:.52, avgSpend:482, tax:{tot:7.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.46,dining:.22,attractions:.22,events:.10}, note:'The intercept point. Highest-leverage zone in the network \u2014 this is where a pass-through traveller is converted into an overnight stay. Staffed, purposeful audience; highest interaction rate and highest per-visitor spend because the decision being influenced is the stay itself.', badge:'Phase 1'},\n {id:'ssi', name:'St. Simons Island \u00b7 Pier Village Welcome Center', sites:'Pier Village \u00b7 Lighthouse \u00b7 Village district', x:298,y:342, kiosks:2, phase:1, exposures:310_000, interactionRate:.44, avgSpend:396, tax:{tot:7.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.28,dining:.34,attractions:.26,events:.12}, note:'On-island experience layer. The Welcome Center sits inside the highest-footfall retail and dining district in the Golden Isles, so units here see district traffic, not just center walk-ins. Dining and retail referrals dominate.', badge:'Phase 1'},\n {id:'jekyll', name:'Jekyll Island \u00b7 Beach Village & Historic District', sites:'Beach Village \u00b7 Historic District \u00b7 Convention Center', x:268,y:474, kiosks:2, phase:2, exposures:268_000, interactionRate:.40, avgSpend:368, tax:{tot:7.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.30,dining:.24,attractions:.32,events:.14}, note:'State-authority island with a paid gate, a convention center and the highest attraction density in the county \u2014 Georgia Sea Turtle Center, Driftwood Beach, Historic District tours. Attractions-weighted, event-heavy in the holiday season.'},\n {id:'bwk', name:'Downtown Brunswick \u00b7 Mary Ross Waterfront', sites:'Historic downtown \u00b7 Waterfront Park \u00b7 Newcastle St', x:146,y:404, kiosks:1, phase:2, exposures:84_000, interactionRate:.36, avgSpend:214, tax:{tot:5.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.16,dining:.40,attractions:.24,events:.20}, note:'Mainland culture, dining and events district. Lower spend per visitor but the strongest dining-and-events referral mix, and the zone where local partner co-op has the most room to run. City of Brunswick levies its own hotel\/motel excise \u2014 modeled at 5%, to be confirmed.'},\n {id:'sea', name:'Sea Island & Little St. Simons resort corridor', sites:'The Cloister \u00b7 Lodge \u00b7 Little St. Simons Island', x:330,y:244, kiosks:1, phase:3, exposures:52_000, interactionRate:.44, avgSpend:735, tax:{tot:7.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.52,dining:.26,attractions:.14,events:.08}, note:'Lowest volume, highest value. Forbes five-star resort audience with multi-night stays and premium ancillary spend \u2014 a small number of interactions carries disproportionate economic weight. Concierge-adjacent placement.'},\n {id:'bqk', name:'Brunswick Golden Isles Airport (BQK)', sites:'Terminal arrivals \u00b7 rental-car hall', x:300,y:148, kiosks:1, phase:3, exposures:68_000, interactionRate:.38, avgSpend:455, tax:{tot:7.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.44,dining:.22,attractions:.20,events:.14}, note:'Fly-in arrivals \u2014 the second intercept point, and the zone that grows fastest if the airport expands. Rental-car adjacency makes this the strongest rental-excise contributor per kiosk in the network.'},\n {id:'hotels', name:'Partner hotel & resort lobby network', sites:'Island and mainland partner properties', x:132,y:128, kiosks:1, phase:3, exposures:142_000, interactionRate:.46, avgSpend:438, tax:{tot:7.0,sales:7.0,rental:3.0}, season:'goldenisles', mix:{hotels:.34,dining:.32,attractions:.22,events:.12}, note:'Captive lobby audiences already in-market and deciding what to do next \u2014 the highest-yield placement per unit. This is the zone Dan Cook described as the network expansion: \"a new network at our hotels, resorts, Welcome Centers, and potentially, an expanded airport.\"'},\n ]},\n};\n\nlet activeDest='gi';\nfunction ACT(){return DESTINATIONS[activeDest];}\nfunction LOCS(){return ACT().locations;}\nfunction findLoc(id){return LOCS().find(l=>l.id===id);}\n\n\/* deployment ramp phases (4 \u2192 7 \u2192 10 kiosks) *\/\nconst PHASES=[\n {n:1, name:'Phase 1 \u00b7 Welcome Center launch', window:'Weeks 0\u20136', ids:['i95','ssi']},\n {n:2, name:'Phase 2 \u00b7 Island & downtown network', window:'Weeks 7\u201314', ids:['i95','ssi','jekyll','bwk']},\n {n:3, name:'Phase 3 \u00b7 Full network', window:'Weeks 15\u201324', ids:['i95','ssi','jekyll','bwk','sea','bqk','hotels']},\n];\n\n\/* ==================================================================\n MEDIA NETWORK (kiosk advertising revenue) \u2014 structure from the Omni\n Media Network product (native direct-sold + Google Ad Manager\n programmatic). Revenue MODELED against the TrueOmni platform\n benchmark, scaled down for a 3.6M-visitor coastal market. Capital and\n software anchored to TrueOmni's quoted 43\" indoor kiosk pricing\n ($20\u201322K each; $300\u2013350\/kiosk\/mo). Figures in USD.\n================================================================== *\/\nconst MEDIA={\n perKioskMo:{floor:450, mid:900, strong:1400}, \/\/ USD \/ kiosk \/ month at mature fill\n imprPerEncounter:3.2, \/\/ ad visualizations per kiosk encounter across containers\n fillMature:0.68, \/\/ sell-through at maturity\n fillByPhase:{1:0.32, 2:0.52, 3:0.68},\n streamSplit:{direct:0.66, programmatic:0.34}, \/\/ local direct-sold vs GAM programmatic (mature)\n softwareYr:39000, \/\/ 10 kiosks \u00d7 $325\/mo (quoted $300\u2013350 range)\n capital:210000, \/\/ 10 \u00d7 $21,000 (quoted $20\u201322K per 43\" indoor unit)\n inventory:[ \/\/ ad-revenue share by container type\n {id:'video', name:'Full-screen video (kiosk attract loop)', share:.28},\n {id:'banner', name:'Home & footer banners', share:.24},\n {id:'sponsored',name:'Sponsored partner listings & tiles', share:.20},\n {id:'rail', name:'Events \/ listings side-rail', share:.16},\n {id:'qr', name:'QR-conversion sponsorships', share:.12},\n ],\n};\nfunction mediaMetrics(k=1, locs=LOCS()){\n const r=rollup(k,locs);\n const kiosks=r.kiosks;\n const impressions=r.exposures*MEDIA.imprPerEncounter;\n const band={}; for(const s in MEDIA.perKioskMo) band[s]=kiosks*MEDIA.perKioskMo[s]*12*k;\n const rev=band.mid;\n const cpm=impressions? rev\/(impressions\/1000):0;\n const byStream={direct:rev*MEDIA.streamSplit.direct, programmatic:rev*MEDIA.streamSplit.programmatic};\n const byInv=MEDIA.inventory.map(it=>({...it, v:rev*it.share}));\n return {kiosks,impressions,band,rev,cpm,byStream,byInv};\n}\n\n\/* ==================================================================\n DIGITAL SIGNAGE \u2014 DISABLED for this scope (kiosk-only deployment).\n Retained, inert, so a signage layer can be switched on later without\n touching the engine: set enabled:true and add screens:N to each zone.\n Non-interactive broadcast screens (OMNI Signage).\n Screens deliver REACH and ad inventory; they do NOT transact. Signage\n impressions are deliberately kept OUT of interactions, attributed\n visitors, economic impact and tax \u2014 those stay kiosk-derived. Signage\n contributes impressions, share of voice and advertising revenue only.\n================================================================== *\/\nconst SIGNAGE={\n enabled:false, \/\/ KIOSK-ONLY deployment \u2014 no digital signage in this scope\n perScreenMo:{floor:110, mid:225, strong:420}, \/\/ ad revenue \/ screen \/ month at mature fill\n loopSec:60, spotSec:15, \/\/ playlist loop + spot length \u2192 spots per loop \u2192 share of voice\n viewShare:0.55, \/\/ share of a zone's foot traffic that passes a screen's view zone\n imprPerPasserby:5.2, \/\/ screen impressions per person per YEAR \u2014 a visitor on a multi-night\n \/\/ stay passes a lobby or corridor screen repeatedly; blended across\n \/\/ single-pass welcome centres and high-repeat lobby placements.\n \/\/ Calibrated so effective signage CPM lands in the DOOH band ($30\u201340).\n dwellSec:8, \/\/ avg attention seconds \u2014 the DOOH quality metric\n fillMature:0.65, fillByPhase:{1:0.30,2:0.50,3:0.65},\n capitalPerScreen:4200, softwarePerScreenYr:600,\n formats:[ \/\/ revenue share by format, sums to ~1.0\n {id:'wall', name:'Video wall \/ lobby hero', share:.34},\n {id:'portrait', name:'Portrait posters (corridor)', share:.28},\n {id:'wayfind', name:'Wayfinding & directory boards', share:.20},\n {id:'menu', name:'Menu \/ retail promo boards', share:.12},\n {id:'outdoor', name:'Outdoor \/ weatherized', share:.06},\n ],\n};\nfunction signageMetrics(k=1, locs=LOCS()){\n if(!SIGNAGE.enabled) return null;\n const screens=locs.reduce((s,L)=>s+(L.screens||0),0);\n const reach=locs.reduce((s,L)=>s+L.exposures,0)*k*SIGNAGE.viewShare;\n const impressions=reach*SIGNAGE.imprPerPasserby;\n const band={}; for(const s in SIGNAGE.perScreenMo) band[s]=screens*SIGNAGE.perScreenMo[s]*12*k;\n const rev=band.mid;\n const cpm=impressions? rev\/(impressions\/1000):0;\n const spotsPerLoop=Math.round(SIGNAGE.loopSec\/SIGNAGE.spotSec);\n const shareOfVoice=1\/spotsPerLoop;\n const capital=screens*SIGNAGE.capitalPerScreen, softwareYr=screens*SIGNAGE.softwarePerScreenYr;\n const byFormat=SIGNAGE.formats.map(f=>({...f, v:rev*f.share}));\n return {screens,reach,impressions,band,rev,cpm,spotsPerLoop,shareOfVoice,capital,softwareYr,byFormat};\n}\n\/* combined advertising view \u2014 Doug's headline: Total Advertising Revenue *\/\nfunction adTotals(k=1, locs=LOCS()){\n const km=mediaMetrics(k,locs), sg=signageMetrics(k,locs);\n const rev=km.rev+(sg?sg.rev:0);\n const capital=MEDIA.capital+(sg?sg.capital:0);\n const softwareYr=MEDIA.softwareYr+(sg?sg.softwareYr:0);\n const impressions=km.impressions+(sg?sg.impressions:0);\n return {rev, capital, softwareYr, impressions, kioskRev:km.rev, signageRev:(sg?sg.rev:0), payback:rev?capital\/rev:0};\n}\nfunction screensTotal(locs=LOCS()){return locs.reduce((s,L)=>s+(L.screens||0),0);}\n\n\/* ---- derive all metrics for one location at a period scale ---- *\/\nfunction deriveMetrics(L, k=1){\n const exposures = L.exposures*k;\n const interactions = exposures*L.interactionRate;\n const highIntent = interactions*FUNNEL.highIntent;\n const conversions = highIntent*FUNNEL.conversion;\n const directSpend = conversions*L.avgSpend; \/\/ visitor $ captured & attributed (USD)\n const direct = directSpend;\n const influenced = directSpend*INFL_RATE;\n const total = direct+influenced;\n \/\/ -------- Georgia \/ Glynn County tax engine --------\n const r = L.tax; \/\/ {tot:hotel excise%, sales:%, rental:%}\n const taxableSpend = directSpend + influenced*0.5; \/\/ direct + half of influenced re-spend\n const hotelTOT = taxableSpend*LODGING_SHARE*(r.tot\/100); \/\/ hotel\/motel excise (local)\n const salesTax = taxableSpend*DINING_RETAIL_SHARE*(r.sales\/100); \/\/ sales & use\n const rentalTax = taxableSpend*RENTAL_SHARE*(r.rental\/100); \/\/ rental-car excise\n const localSub = hotelTOT+salesTax+rentalTax; \/\/ stays in \/ shared with the jurisdiction\n const stateTax = total*STATE_INCOME_RATE; \/\/ Georgia general-fund capture\n const tax = localSub+stateTax;\n const recirc = tax*RECIRC_MULT; \/\/ SOFT: public $ re-spent in community\n const cvbShare = hotelTOT*0.4259; \/\/ statutory CVB promotion & marketing share\n const taxLocal = localSub, taxState = stateTax;\n const taxBreak = {hotelTOT,salesTax,rentalTax,stateTax};\n const partners = {};\n for(const s in L.mix){ partners[s] = directSpend*L.mix[s]*1.0 + influenced*L.mix[s]*0.6; }\n const revAssist = L.kiosks*1500 + (L.kiosks>5?L.kiosks*1100:L.kiosks*700); \/\/ sponsored + seasonal ad\n return {exposures,interactions,highIntent,conversions,directSpend,direct,influenced,total,taxLocal,taxState,tax,taxBreak,recirc,cvbShare,partners,revAssist};\n}\nfunction seriesFor(L,k=1){\n const m=deriveMetrics(L,k); const sh=SEASON[L.season];\n const base=m.total\/sh.reduce((a,b)=>a+b,0);\n const order=[6,7,8,9,10,11,0,1,2,3,4,5];\n return order.map(i=>base*sh[i]);\n}\nfunction rollup(k=1, locs=LOCS()){\n const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,cvbShare:0,revAssist:0,kiosks:0,screens:0,\n partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n locs.forEach(L=>{const m=deriveMetrics(L,k);for(const key in acc){\n if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n else if(key==='kiosks'){acc.kiosks+=L.kiosks;}\n else if(key==='screens'){acc.screens+=(L.screens||0);}\n else if(m[key]!=null)acc[key]+=m[key];}});\n return acc;\n}\nfunction rollupSeries(k=1, locs=LOCS()){\n const t=new Array(12).fill(0);\n locs.forEach(L=>{const s=seriesFor(L,k);s.forEach((v,i)=>t[i]+=v);});\n return t;\n}\n\n\/* ---------- (network roll-up retained but unused in single-tenant) ---------- *\/\nconst NETWORK={ destinations:1, kiosks:10, targetTotal:0, targetTax:0, targetActions:0 };\nfunction mergeRollups(list){\n const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,cvbShare:0,revAssist:0,kiosks:0,screens:0,\n partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n list.forEach(m=>{for(const key in acc){\n if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n else if(m[key]!=null)acc[key]+=m[key];}});\n return acc;\n}\nfunction scaleRollup(m,f){const o=JSON.parse(JSON.stringify(m));for(const key in o){ if(key==='partners'||key==='taxBreak'){for(const s in o[key])o[key][s]*=f;} else o[key]*=f; }return o;}\nconst NET_IDS=['gi'];\nfunction destRollup(id,k){return rollup(k, DESTINATIONS[id].locations);}\nfunction networkAgg(k=1){const parts=NET_IDS.map(id=>destRollup(id,k));const real=mergeRollups(parts);const net=scaleRollup(real,1);net.kiosks=real.kiosks;net.destinations=1;return {real,net,others:scaleRollup(real,0),scale:1,parts};}\nfunction networkSeries(k=1){return rollupSeries(k, LOCS());}\n\n\/* ==================================================================\n ENGAGEMENT DRILL-THROUGH \u2014 the ACTUAL modules in the Golden Isles\n scope (Data & Events, Analytics, Itinerary Builder\/Maps, Photo Booth,\n Surveys, PWA, Simpleview integration) plus the Digital GuestBook Dan\n Cook asked for. Campaigns map to the CVB's real owned channels.\n================================================================== *\/\nconst MODULES=[\n {id:'itin', name:'AI Itinerary Builder (Trip Builder)', tag:'attractions', share:.18, dwell:150, intentRel:1.9, convRel:1.6},\n {id:'map', name:'OMNI Maps \u00b7 drive \/ bike \/ walk routing', tag:'attractions', share:.15, dwell:82, intentRel:0.9, convRel:0.8},\n {id:'events', name:'Data & Events calendar', tag:'events', share:.13, dwell:88, intentRel:1.1, convRel:1.0},\n {id:'dine', name:'Dining & Restaurants (Simpleview listings)', tag:'dining', share:.12, dwell:98, intentRel:1.3, convRel:1.2},\n {id:'stay', name:'Lodging & Resorts (Simpleview listings)', tag:'hotels', share:.10, dwell:112, intentRel:1.7, convRel:1.6},\n {id:'photo', name:'OMNI PhotoBooth', tag:'events', share:.09, dwell:132, intentRel:1.2, convRel:1.1},\n {id:'pwa', name:'PWA handoff \u00b7 QR to mobile', tag:'hotels', share:.08, dwell:36, intentRel:2.4, convRel:2.3},\n {id:'guest', name:'Digital GuestBook (lead capture)', tag:'hotels', share:.07, dwell:44, intentRel:2.3, convRel:2.2},\n {id:'survey', name:'Surveys & visitor intercepts', tag:'attractions', share:.05, dwell:64, intentRel:0.8, convRel:0.7},\n {id:'wayfind',name:'Wayfinding & directory', tag:'attractions', share:.03, dwell:70, intentRel:0.7, convRel:0.6},\n];\nconst CAMP_TYPE={ 'Pass \/ loyalty':'#1C9CD8','Automation':'#1BAF7A','Partner co-op':'#EB6834','Group \/ MICE':'#14508C','Paid media':'#E87BA4','Content':'#008300','Itinerary \/ CRM':'#6B4FB0','Promotions':'#EDA100' };\nconst CAMPAIGNS=[\n {id:'guide', name:'Golden Isles Visitor Guide (125K print \u00b7 800K digital)', type:'Content', share:.16, intentRel:1.1, convRel:1.0, cpi:0.65},\n {id:'sponsored', name:'Partner Sponsored Placements', type:'Paid media', share:.15, intentRel:0.9, convRel:0.8, cpi:0.55},\n {id:'web', name:'GoldenIsles.com Trip Planning (1.8M sessions)', type:'Itinerary \/ CRM',share:.14, intentRel:1.8, convRel:1.6, cpi:1.30},\n {id:'stopstay', name:'\u201cStop, Stay & Explore\u201d I-95 Intercept', type:'Automation', share:.13, intentRel:1.5, convRel:1.7, cpi:0.60},\n {id:'social', name:'Social Audience Activation (312K)', type:'Content', share:.11, intentRel:1.0, convRel:0.9, cpi:0.70},\n {id:'partnerco', name:'Partner Co-op \u2014 Hotels & Resorts', type:'Partner co-op', share:.11, intentRel:1.3, convRel:1.2, cpi:1.10},\n {id:'shoulder', name:'Shoulder-Season Coastal Getaway', type:'Automation', share:.10, intentRel:1.3, convRel:1.4, cpi:0.60},\n {id:'festivals', name:'Festivals & Events Promotion', type:'Promotions', share:.10, intentRel:1.4, convRel:1.5, cpi:0.95},\n];\nconst AB_TESTS=[\n {id:'t1', camp:'stopstay', name:'I-95 intercept \u2014 hero creative', a:'Beach hero', b:'\u201cStay tonight\u201d hero', split:.5, bLift:1.19, conf:0.95, status:'B winning'},\n {id:'t2', camp:'web', name:'Trip Planning \u2014 CTA copy', a:'\u201cBuild your trip\u201d', b:'\u201cGet my itinerary\u201d', split:.5, bLift:1.12, conf:0.93, status:'B winning'},\n {id:'t3', camp:'sponsored', name:'Sponsored placement \u2014 layout', a:'Carousel', b:'Full-card', split:.5, bLift:0.94, conf:0.88, status:'A winning'},\n {id:'t4', camp:'festivals', name:'Festivals \u2014 offer framing', a:'\u201cEvent dates\u201d', b:'\u201cFree admission\u201d', split:.5, bLift:1.06, conf:0.72, status:'No winner yet'},\n];\nfunction splitFunnel(m, items, segShares){\n const sSum=items.reduce((a,b)=>a+b.share,0);\n const rows=items.map(it=>{\n let w=it.share\/sSum;\n if(segShares && it.tag){ w*=Math.max(0.35, 1+0.7*((segShares[it.tag]||.25)-0.25)); }\n return {it, w};\n });\n const wSum=rows.reduce((a,b)=>a+b.w,0);\n rows.forEach(r=>r.w\/=wSum);\n const hiRaw=rows.map(r=>r.w*r.it.intentRel), hiS=hiRaw.reduce((a,b)=>a+b,0);\n const cvRaw=rows.map((r,i)=>hiRaw[i]*r.it.convRel), cvS=cvRaw.reduce((a,b)=>a+b,0);\n return rows.map((r,i)=>{\n const interactions=m.interactions*r.w;\n const highIntent=m.highIntent*hiRaw[i]\/hiS;\n const conversions=m.conversions*cvRaw[i]\/cvS;\n const exposures=m.exposures*r.w;\n const impact=m.total*cvRaw[i]\/cvS;\n const timeHrs=r.it.dwell? interactions*r.it.dwell\/3600 : null;\n const spend=r.it.cpi!=null? interactions*r.it.cpi : null;\n return {...r.it, exposures, interactions, highIntent, conversions, impact, timeHrs, spend,\n convRate:conversions\/interactions, roas:spend?impact\/spend:null, valPerK:impact\/(interactions\/1000)};\n });\n}\nfunction segSharesOf(m){const t=Object.values(m.partners).reduce((a,b)=>a+b,0)||1;const o={};for(const s in m.partners)o[s]=m.partners[s]\/t;return o;}\n<\/script>\n\n\n<script id=\"helpers\">\nconst $=(s,r=document)=>r.querySelector(s);\nconst NS='http:\/\/www.w3.org\/2000\/svg';\nfunction el(t,a={},kids=[]){const e=document.createElementNS(NS,t);for(const k in a)e.setAttribute(k,a[k]);(Array.isArray(kids)?kids:[kids]).forEach(c=>c!=null&&e.appendChild(typeof c==='string'?document.createTextNode(c):c));return e;}\nlet CUR='USD'; \/\/ display currency \u2014 US destination, USD only\nconst FX={USD:1}; \/\/ no FX conversion: Golden Isles is a US (Georgia) destination\nfunction curSym(){return '$';}\nfunction money(v){v=v*FX[CUR];const s=v<0?'-':'';v=Math.abs(v);const c=curSym();\n if(v>=1e9)return s+c+(v\/1e9).toFixed(v>=1e10?0:2).replace(\/\\.0+$\/,'')+'B';\n if(v>=1e6)return s+c+(v\/1e6).toFixed(v>=1e7?1:2).replace(\/\\.?0+$\/,'')+'M';\n if(v>=1e3)return s+c+(v\/1e3).toFixed(0)+'K';\n return s+c+Math.round(v);}\nfunction money2(v){return curSym()+Math.round(v*FX[CUR]).toLocaleString();}\nfunction num(v){if(v>=1e6)return (v\/1e6).toFixed(v>=1e7?1:2).replace(\/\\.?0+$\/,'')+'M';if(v>=1e3)return (v\/1e3).toFixed(v>=1e4?0:1).replace(\/\\.0$\/,'')+'K';return Math.round(v).toLocaleString();}\nfunction pct(v,d=0){return (v*100).toFixed(d)+'%';}\n\nconst TT=$('#tt');\nfunction showTT(html,e){TT.innerHTML=html;TT.style.opacity=1;moveTT(e);}\nfunction moveTT(e){const p=12;let x=e.clientX+p,y=e.clientY+p;const r=TT.getBoundingClientRect();if(x+r.width>innerWidth-8)x=e.clientX-r.width-p;if(y+r.height>innerHeight-8)y=e.clientY-r.height-p;TT.style.left=x+'px';TT.style.top=y+'px';}\nfunction hideTT(){TT.style.opacity=0;}\n\n\/* ---- Area\/line trend chart with crosshair+tooltip ---- *\/\nfunction areaChart(values,labels,opt={}){\n const w=opt.w||660,h=opt.h||210,pl=42,pr=16,pt=14,pb=26;\n const iw=w-pl-pr,ih=h-pt-pb;\n const max=Math.max(...values)*1.12,min=0;\n const X=i=>pl+iw*(i\/(values.length-1));\n const Y=v=>pt+ih*(1-(v-min)\/(max-min));\n const svg=el('svg',{viewBox:`0 0 ${w} ${h}`,width:'100%',role:'img'});\n \/\/ gridlines + y ticks\n const ticks=4;\n for(let t=0;t<=ticks;t++){const val=max*t\/ticks;const y=Y(val);\n svg.appendChild(el('line',{x1:pl,x2:w-pr,y1:y,y2:y,stroke:'var(--grid)','stroke-width':1}));\n svg.appendChild(el('text',{x:pl-8,y:y+3.5,'text-anchor':'end','font-size':10,fill:'var(--muted)'},money(val)));\n }\n \/\/ area path\n let d='M'+X(0)+' '+Y(values[0]);values.forEach((v,i)=>{if(i)d+=' L'+X(i)+' '+Y(v);});\n let area=d+` L${X(values.length-1)} ${Y(0)} L${X(0)} ${Y(0)} Z`;\n const gid='g'+Math.random().toString(36).slice(2,7);\n const defs=el('defs');const lg=el('linearGradient',{id:gid,x1:0,y1:0,x2:0,y2:1});\n lg.appendChild(el('stop',{offset:'0%','stop-color':'var(--azure)','stop-opacity':.28}));\n lg.appendChild(el('stop',{offset:'100%','stop-color':'var(--azure)','stop-opacity':.02}));\n defs.appendChild(lg);svg.appendChild(defs);\n svg.appendChild(el('path',{d:area,fill:`url(#${gid})`}));\n svg.appendChild(el('path',{d,fill:'none',stroke:'var(--azure)','stroke-width':2.4,'stroke-linejoin':'round','stroke-linecap':'round'}));\n \/\/ x labels (every other)\n labels.forEach((lb,i)=>{if(i%2===0||i===labels.length-1)svg.appendChild(el('text',{x:X(i),y:h-8,'text-anchor':'middle','font-size':10,fill:'var(--muted)'},lb));});\n \/\/ end dot\n svg.appendChild(el('circle',{cx:X(values.length-1),cy:Y(values.at(-1)),r:4.5,fill:'var(--azure)',stroke:'var(--surface)','stroke-width':2}));\n \/\/ crosshair layer\n const cx=el('line',{x1:0,x2:0,y1:pt,y2:pt+ih,stroke:'var(--azure)','stroke-width':1,'stroke-dasharray':'3 3',opacity:0});\n const cdot=el('circle',{r:5,fill:'var(--azure)',stroke:'var(--surface)','stroke-width':2,opacity:0});\n svg.appendChild(cx);svg.appendChild(cdot);\n const hit=el('rect',{x:pl,y:pt,width:iw,height:ih,fill:'transparent'});\n hit.addEventListener('mousemove',ev=>{\n const rect=svg.getBoundingClientRect();const rel=(ev.clientX-rect.left)\/rect.width*w;\n let i=Math.round((rel-pl)\/iw*(values.length-1));i=Math.max(0,Math.min(values.length-1,i));\n cx.setAttribute('x1',X(i));cx.setAttribute('x2',X(i));cx.setAttribute('opacity',.6);\n cdot.setAttribute('cx',X(i));cdot.setAttribute('cy',Y(values[i]));cdot.setAttribute('opacity',1);\n showTT(`<div class=\"tt-t\">${labels[i]} 2026<\/div><div class=\"tt-r\">Economic impact <b>${money(values[i])}<\/b><\/div>`,ev);\n });\n hit.addEventListener('mouseleave',()=>{cx.setAttribute('opacity',0);cdot.setAttribute('opacity',0);hideTT();});\n svg.appendChild(hit);\n return svg;\n}\n\n\/* ---- horizontal ranked stacked bars (tax local+state, per location) ---- *\/\nfunction rankedStacked(rows,opt={}){\n \/\/ rows: [{label, parts:[{v,color,name}], total, sub, onClick}]\n const fmt=opt.fmt||money, tfmt=opt.tfmt||money2;\n const w=opt.w||620,rowH=34,gap=10,pl=opt.pl||120,pr=opt.pr||64,pt=6;\n const h=pt+rows.length*(rowH+gap);\n const max=Math.max(...rows.map(r=>r.total))*1.02;\n const iw=w-pl-pr;\n const svg=el('svg',{viewBox:`0 0 ${w} ${h}`,width:'100%'});\n rows.forEach((r,ri)=>{\n const y=pt+ri*(rowH+gap);\n svg.appendChild(el('text',{x:pl-10,y:y+rowH\/2+4,'text-anchor':'end','font-size':12,'font-weight':600,fill:'var(--text)'},r.label));\n let x=pl;\n r.parts.forEach((p,pi)=>{\n const bw=iw*(p.v\/max);\n const g=el('g',{class:'barseg',style:'cursor:pointer'});\n const rc=el('rect',{x:x,y:y,width:Math.max(0,bw-2),height:rowH,rx:(pi===r.parts.length-1?6:0),fill:p.color});\n g.appendChild(rc);\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${r.label}<\/div><div class=\"tt-r\">${p.name} <b>${tfmt(p.v)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);\n if(r.onClick)g.addEventListener('click',r.onClick);\n svg.appendChild(g);x+=bw;\n });\n svg.appendChild(el('text',{x:x+8,y:y+rowH\/2+4,'font-size':12.5,'font-weight':700,fill:'var(--text)'},fmt(r.total)));\n });\n return svg;\n}\n\n\/* ---- donut for partner mix ---- *\/\nfunction donut(parts,opt={}){ \/\/ parts:[{v,color,name}]\n const size=opt.size||190,r=size\/2,rin=r*0.62,cx=r,cy=r;\n const tot=parts.reduce((a,p)=>a+p.v,0);let a0=-Math.PI\/2;\n const svg=el('svg',{viewBox:`0 0 ${size} ${size}`,width:size,height:size});\n parts.forEach(p=>{\n const a1=a0+ (p.v\/tot)*Math.PI*2;\n const x0=cx+r*Math.cos(a0),y0=cy+r*Math.sin(a0),x1=cx+r*Math.cos(a1),y1=cy+r*Math.sin(a1);\n const xi0=cx+rin*Math.cos(a0),yi0=cy+rin*Math.sin(a0),xi1=cx+rin*Math.cos(a1),yi1=cy+rin*Math.sin(a1);\n const large=(a1-a0)>Math.PI?1:0;\n const d=`M${x0} ${y0} A${r} ${r} 0 ${large} 1 ${x1} ${y1} L${xi1} ${yi1} A${rin} ${rin} 0 ${large} 0 ${xi0} ${yi0} Z`;\n const path=el('path',{d,fill:p.color,stroke:'var(--surface)','stroke-width':2,style:'cursor:pointer;transition:.15s'});\n path.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${p.name}<\/div><div class=\"tt-r\">${opt.metric||'Impact'} <b>${money(p.v)}<\/b><\/div><div class=\"tt-r\">Share <b>${pct(p.v\/tot,0)}<\/b><\/div>`,ev));\n path.addEventListener('mouseleave',hideTT);\n if(p.onClick)path.addEventListener('click',p.onClick);\n svg.appendChild(path);a0=a1;\n });\n svg.appendChild(el('text',{x:cx,y:cy-3,'text-anchor':'middle','font-size':20,'font-weight':700,fill:'var(--text)'},money(tot)));\n svg.appendChild(el('text',{x:cx,y:cy+14,'text-anchor':'middle','font-size':10.5,fill:'var(--muted)'},opt.caption||'partner impact'));\n return svg;\n}\n\n\/* ---- stacked column: direct vs influenced by location ---- *\/\nfunction stackedCols(rows,opt={}){ \/\/ rows:[{label,direct,influenced,onClick}]\n const w=opt.w||620,h=opt.h||230,pl=42,pr=10,pt=12,pb=34;\n const iw=w-pl-pr,ih=h-pt-pb,n=rows.length;\n const max=Math.max(...rows.map(r=>r.direct+r.influenced))*1.14;\n const bw=Math.min(30,iw\/n*0.52),slot=iw\/n;\n const Y=v=>pt+ih*(1-v\/max);\n const svg=el('svg',{viewBox:`0 0 ${w} ${h}`,width:'100%'});\n for(let t=0;t<=4;t++){const val=max*t\/4,y=Y(val);svg.appendChild(el('line',{x1:pl,x2:w-pr,y1:y,y2:y,stroke:'var(--grid)','stroke-width':1}));svg.appendChild(el('text',{x:pl-8,y:y+3.5,'text-anchor':'end','font-size':10,fill:'var(--muted)'},money(val)));}\n rows.forEach((r,i)=>{\n const cx=pl+slot*i+slot\/2, x=cx-bw\/2;\n const hD=ih*r.direct\/max, hI=ih*r.influenced\/max;\n const yD=Y(r.direct), yI=Y(r.direct+r.influenced);\n const gI=el('rect',{x,y:yI,width:bw,height:Math.max(0,hI-1),rx:5,fill:'var(--s-influenced)',style:'cursor:pointer'});\n const gD=el('rect',{x,y:yD,width:bw,height:hD,rx:0,fill:'var(--s-direct)',style:'cursor:pointer'});\n [ ['Direct',r.direct,gD],['Influenced',r.influenced,gI] ].forEach(([nm,v,g])=>{\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${r.label}<\/div><div class=\"tt-r\">${nm} <b>${money(v)}<\/b><\/div><div class=\"tt-r\">Total <b>${money(r.direct+r.influenced)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);if(r.onClick)g.addEventListener('click',r.onClick);\n });\n svg.appendChild(gI);svg.appendChild(gD);\n svg.appendChild(el('text',{x:cx,y:h-19,'text-anchor':'middle','font-size':10,'font-weight':600,fill:'var(--text-2)'},r.label));\n svg.appendChild(el('text',{x:cx,y:h-8,'text-anchor':'middle','font-size':9.5,fill:'var(--muted)'},money(r.direct+r.influenced)));\n });\n return svg;\n}\n<\/script>\n\n\n<script id=\"ai\">\n\/* Lightweight on-device narrative generator. Reads the derived model and writes\n the dollars-first, council-ready sentence a director takes into a budget meeting.\n (In production this is the TrueImpact AI summarizer over the live attribution feed.) *\/\nfunction aiOverview(k){\n const m=rollup(k), locs=LOCS();\n const best=[...locs].sort((a,b)=>deriveMetrics(b,k).total-deriveMetrics(a,k).total)[0];\n const rate=[...locs].sort((a,b)=>b.interactionRate-a.interactionRate)[0];\n return `Across <b>${m.kiosks} kiosks<\/b> in <b>${locs.length} Golden Isles deployment zones<\/b>, TrueImpact projects <span class=\"em\">${money(m.total)}<\/span> in visitor-driven economic impact and <span class=\"em\">${money(m.tax)}<\/span> in estimated public tax this period. <b>${best.name}<\/b> leads on impact; <b>${rate.name}<\/b> engages the highest share of visitors at <b>${pct(rate.interactionRate)}<\/b>. Figures are modeled from the CVB\u2019s published 3.6M annual overnight visitors and $1.6B in visitor spending, plus TrueOmni platform benchmarks; at go-live every dollar is ledgered to a live kiosk event. An estimated <span class=\"em\">${money(m.recirc)}<\/span> re-circulates back through the local economy.`;\n}\nfunction aiTax(k){\n const m=rollup(k),b=m.taxBreak,locs=LOCS();\n const top=Object.entries(b).sort((x,y)=>y[1]-x[1])[0];\n const nm={hotelTOT:'Hotel\/motel excise (7%)',salesTax:'Sales & use tax',rentalTax:'Rental-car excise',stateTax:'Georgia state capture'}[top[0]];\n const hi=[...locs].sort((a,b)=>b.tax.tot-a.tax.tot)[0], lo=[...locs].sort((a,b)=>a.tax.tot-b.tax.tot)[0];\n const cmp = hi.tax.tot!==lo.tax.tot ? ` Because rates are set locally, the same visitor is worth more in <b>${hi.name} (${hi.tax.tot}% TOT)<\/b> than in <b>${lo.name} (${lo.tax.tot}%)<\/b>.` : '';\n return `Attributed visitor spending is projected to generate an estimated <span class=\"em\">${money(m.tax)}<\/span> in public tax this period \u2014 <b>${money(m.taxLocal)}<\/b> that stays local (Glynn County hotel\/motel excise, sales & use, rental-car excise) and <b>${money(m.taxState)}<\/b> captured by the State of Georgia. The single largest line is <b>${nm}<\/b> at <span class=\"em\">${money(top[1])}<\/span>. Of the hotel\/motel excise, <b>42.59%<\/b> \u2014 an estimated <span class=\"em\">${money(m.cvbShare)}<\/span> \u2014 is statutorily directed back to the CVB for promotion and marketing. Re-spent through public budgets, the local capture drives an estimated <span class=\"em\">${money(m.recirc)}<\/span> of induced community activity \u2014 a soft benefit on top of the hard number.`;\n}\nfunction aiLocation(L,k){\n const m=deriveMetrics(L,k),r=L.tax;\n return `<b>${L.name}<\/b> is projected to turn <b>${num(m.interactions)}<\/b> kiosk interactions into <span class=\"em\">${money(m.total)}<\/span> of economic impact and <span class=\"em\">${money(m.tax)}<\/span> of public tax (hotel\/motel excise ${r.tot}%, sales & use ${r.sales}%). ${L.note} Partners captured <b>${money(Object.values(m.partners).reduce((a,b)=>a+b,0))}<\/b>, led by ${SEG[Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0][0]].name.toLowerCase()}.`;\n}\nfunction aiNetwork(k){\n const {net}=networkAgg(k);\n return `Across the full TrueOmni network \u2014 <b>${net.destinations} destinations<\/b> and <b>${num(net.kiosks)} kiosks<\/b> in North America and Japan \u2014 the platform attributed <span class=\"em\">${money(net.total)}<\/span> of visitor-driven economic impact and <span class=\"em\">${money(net.tax)}<\/span> in estimated public tax revenue this period. This is the first time the destination industry has an aggregate impact number built from <b>ledgered first-party behavioral data<\/b> rather than modeled surveys. Every destination below drills down to its own kiosks.`;\n}\nfunction aiEngagement(rows, mode, scopeName){\n const attn=[...rows].sort((a,b)=>b.interactions-a.interactions)[0];\n const val=[...rows].sort((a,b)=>b.impact-a.impact)[0];\n const invest= mode==='campaigns'\n ? [...rows].filter(r=>r.roas).sort((a,b)=>b.roas-a.roas)[0]\n : [...rows].sort((a,b)=>b.valPerK-a.valPerK)[0];\n const gap = attn.id!==val.id\n ? ` The gap is the story: <b>${attn.name}<\/b> draws the most attention, but <b>${val.name}<\/b> converts it into the most attributed dollars \u2014 so raw attention isn't the same as value.`\n : ` <b>${attn.name}<\/b> both draws the most attention and drives the most dollars.`;\n const investLine = mode==='campaigns'\n ? ` For spend, <b>${invest.name}<\/b> returns the best ROI at <span class=\"em\">${invest.roas.toFixed(1)}\u00d7<\/span> \u2014 invest here first.`\n : ` <b>${invest.name}<\/b> punches above its attention (${money(invest.valPerK)} attributed per 1K interactions) \u2014 the efficient place to feature and cross-promote.`;\n return `In <b>${scopeName}<\/b>, the ${mode==='campaigns'?'campaigns':'kiosk modules'} split the funnel from exposure to attributed conversion.${gap}${investLine} Rank by any funnel stage using the metric toggle; filter by market to see how the mix shifts location to location.`;\n}\nfunction aiPartner(k){\n const m=rollup(k),tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n const top=Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0];\n return `TrueImpact attributed <span class=\"em\">${money(tot)}<\/span> of visitor spending to partner businesses \u2014 hotels, restaurants, attractions and event venues \u2014 every dollar tied to a kiosk referral, QR scan, pass pull or partner-POS event. <b>${SEG[top[0]].name}<\/b> captured the most at <span class=\"em\">${money(top[1])}<\/span>. This is the number a partner sees in their own portal, and the reason ${'>'}30% upgrade to premium membership within 18 months.`;\n}\nfunction aiBanner(tag,html){\n return `<div class=\"ai-banner fade\"><div class=\"ai-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 3l1.9 4.6L18 9l-4.1 1.4L12 15l-1.9-4.6L6 9l4.1-1.4zM19 14l.9 2.2L22 17l-2.1.8L19 20l-.9-2.2L16 17l2.1-.8z\" fill=\"#fff\"\/><\/svg><\/div><div><span class=\"ai-tag\">${tag}<\/span><div class=\"ai-txt\">${html}<\/div><\/div><\/div>`;\n}\n<\/script>\n\n\n<script id=\"app-logic\">\nlet PERIOD='t12';\nlet engMode='modules', engLoc='all', engMetric='interactions'; \/\/ engagement drill-through filters\nconst app=$('#app');\nfunction K(){return PERIODS[PERIOD].k;}\nfunction periodLabel(){return PERIODS[PERIOD].label;}\n\n\/* ---------- helpers to build DOM cards ---------- *\/\nfunction h(html){const t=document.createElement('template');t.innerHTML=html.trim();return t.content.firstChild;}\nfunction card(title,hint,bodyNodes,cls=''){\n const c=h(`<div class=\"card ${cls}\"><div class=\"card-h\"><div><h3>${title}${hint?` <span class=\"hint\">${hint}<\/span>`:''}<\/h3><\/div><\/div><\/div>`);\n (Array.isArray(bodyNodes)?bodyNodes:[bodyNodes]).forEach(n=>n&&c.appendChild(typeof n==='string'?h(n):n));\n return c;\n}\nfunction legend(items){const l=h('<div class=\"legend\"><\/div>');items.forEach(it=>l.appendChild(h(`<span class=\"li\"><span class=\"sw ${it.line?'line':''}\" style=\"background:${it.color}\"><\/span>${it.name}<\/span>`)));return l;}\nfunction shortName(n){return n.replace(' Lake','').replace(' Valley','').replace(' Bay','').replace('Fort ','Ft ').replace(' Springs','').replace('San Francisco','SF').replace('Los Angeles','LA').replace('Magnificent Mile','Mag Mile').replace('McCormick Place','McCormick').replace('Museum Campus','Museum').split(' (')[0];}\nfunction engShort(n){return n.replace(\/\\s*\$.*\$\/,'').replace('Interactive Map & Wayfinding','Map & Wayfinding').replace(' Placements','').replace('Local ','').replace('-Season Getaway','-Season').replace(' & Coupons','').replace(' Push','').replace(' Welcome','').replace(' & Restaurants','').replace(' to Do & Attractions',' to Do').replace(' Builder','').replace(' Calendar','').replace(' & Parking','');}\nfunction setDest(id){activeDest=id;engLoc='all';location.hash='#\/overview';render();}\nfunction engMiniCard(k){\n const sc=engScope(k); const rows=splitFunnel(sc.m, MODULES, sc.seg).sort((a,b)=>b.interactions-a.interactions).slice(0,5);\n const max=rows[0].interactions;\n const c=card('Module & campaign engagement','what draws attention \u2014 drill the funnel','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n rows.forEach(r=>{const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${SEG[r.tag].color}\"><\/span>${r.name}<\/div><\/div><div class=\"lr-val\">${num(r.interactions)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(r.impact)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(r.interactions\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/modules'));list.appendChild(row);});\n c.appendChild(list);\n const btns=h('<div style=\"display:flex;gap:8px;margin-top:12px\"><\/div>');\n btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/modules')\">Modules \u203a<\/button>`));\n btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/campaigns')\">Campaigns & A\/B tests \u203a<\/button>`));\n c.appendChild(btns);\n return c;\n}\n\n\/* ================= OVERVIEW ================= *\/\nfunction pageOverview(){\n const k=K(),m=rollup(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().kind} \u00b7 Executive Dashboard<\/div><h1>${ACT().name} \u2014 ${ACT().scope} Impact<\/h1><\/div><div class=\"meta\">Reporting period<br><b style=\"color:var(--text);font-size:14px\">${periodLabel()}<\/b><br>${m.kiosks} kiosks \u00b7 ${LOCS().length} zones<\/div><\/div>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>All zones<\/span><\/div>`));\n wrap.appendChild(contextStrip()); wrap.lastChild.style.marginBottom='16px';\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Council-ready summary',aiOverview(k))));\n wrap.appendChild(rampCard(k)); wrap.lastChild.style.marginBottom='16px';\n\n \/\/ KPI band\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 18.4% vs prior period<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)} \u00b7 dollars-first, ledger-level<\/div><\/div>`));\n kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'\u25b2 16.1%',`Local ${money(m.taxLocal)} \u00b7 State ${money(m.taxState)}`,()=>go('#\/tax')));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'\u25b2 21.0%','Hotels \u00b7 dining \u00b7 attractions \u00b7 events',()=>go('#\/partners')));\n kpis.appendChild(kpiTile('Trackable visitor actions',num(m.interactions),'\u25b2 12.7%',`${num(m.conversions)} attributed conversions`));\n wrap.appendChild(kpis);\n\n \/\/ Map + location list\n const mapRow=h('<div class=\"grid row-map\" style=\"margin-bottom:16px\"><\/div>');\n mapRow.appendChild(card('Impact by kiosk location','click a market to drill in',[buildMap(k),legend([{name:'Bubble size = economic impact',color:'var(--azure)'}])],'pad0'+' '));\n const mapCard=mapRow.lastChild;mapCard.style.padding='18px';\n mapRow.appendChild(card('Zones ranked','by economic impact',[buildLocList(k)]));\n wrap.appendChild(mapRow);\n\n \/\/ Funnel + Direct\/influenced by location\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r2.appendChild(card('The visitor funnel',ACT().scope.toLowerCase(),[buildFunnel(m),h('<div class=\"note\">Exposure \u2192 interaction \u2192 high-intent action \u2192 attributed conversion. Rates are TrueOmni platform benchmarks; volumes are ledgered kiosk events.<\/div>')]));\n const dcols=stackedCols(LOCS().map(L=>{const mm=deriveMetrics(L,k);return{label:shortName(L.name),direct:mm.direct,influenced:mm.influenced,onClick:()=>go('#\/location\/'+L.id)};}));\n r2.appendChild(card('Direct vs influenced impact','by market \u00b7 click to drill',[dcols,legend([{name:'Direct (attributed spend)',color:'var(--s-direct)'},{name:'Influenced (supply-chain + wage tail)',color:'var(--s-influenced)'}])]));\n wrap.appendChild(r2);\n\n \/\/ Partner mix + tax preview\n const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r3.appendChild(buildPartnerCard(m,k));\n r3.appendChild(buildTaxPreview(m,k));\n wrap.appendChild(r3);\n\n \/\/ Engagement entry\n wrap.appendChild(engMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Media Network entry\n wrap.appendChild(mediaMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Marketing reach\n wrap.appendChild(reachCard()); wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Trend\n const trend=card('Economic impact trend','monthly \u00b7 '+periodLabel(),[areaChart(rollupSeries(k),MONTHS,{h:220}),h('<div class=\"note\">Set against the <b>3.6M annual overnight visitors<\/b> the Golden Isles draw, this 10-kiosk network is modeled to capture ~1.06M kiosk encounters a year \u2014 roughly <b>29%<\/b> of that base, concentrated in the two Welcome Centers, Pier Village, Jekyll and the partner properties. Seasonality follows coastal Georgia: a June\u2013August peak, a strong March\u2013May shoulder (golf, festivals, spring break) and a Jekyll holiday-season bump. Shoulder-season automation adds an estimated 8\u201312% during off-peak weeks \u2014 the program\\'s largest untapped lever.<\/div>')]);\n wrap.appendChild(trend);\n return wrap;\n}\n\/* ---- Destination context: the customer's OWN published statistics. Shown\n first so the reader sees the whole visitor economy, then the slice the\n kiosk network measurably influences. ---- *\/\nfunction contextStrip(){\n const c=card('The Golden Isles visitor economy','published destination statistics \u00b7 the base TrueImpact measures against','',' ');\n c.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:2px\">\n <div class=\"si\"><b>${CONTEXT.visitors}<\/b><span>${CONTEXT.visitorsLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.spending}<\/b><span>${CONTEXT.spendingLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.jobs}<\/b><span>${CONTEXT.jobsLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.taxTotal}<\/b><span>${CONTEXT.taxTotalLabel}<\/span><\/div>\n <div class=\"si\"><b>${CONTEXT.regional}<\/b><span>${CONTEXT.regionalLabel}<\/span><\/div>\n <\/div>`));\n c.appendChild(h(`<div class=\"note\">Source: ${CONTEXT.source}. Everything below is the <b>attributed slice<\/b> of this economy that a ${rollup(1).kiosks}-kiosk TrueOmni network is modeled to measurably influence — never the whole thing. St. Simons Island, Jekyll Island, Sea Island, Little St. Simons Island and Brunswick together make the Golden Isles one of Georgia’s strongest coastal tourism economies.<\/div>`));\n return c;\n}\n\/* ---- Existing owned-channel reach. The in-destination network is the\n extension of these channels to the moment of decision. ---- *\/\nfunction reachCard(){\n const c=card('Hospitality & marketing reach','the CVB’s existing owned channels','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n REACH.forEach(r=>list.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\">${r.name}<\/div><div class=\"lr-sub\">${r.sub}<\/div><\/div><div class=\"lr-val\">${r.v}<\/div><\/div>`)));\n c.appendChild(list);\n c.appendChild(h('<div class=\"note\">These channels reach the visitor <b>before<\/b> and <b>after<\/b> the trip. The kiosk network closes the gap in the middle — the in-destination moment when the visitor is deciding where to eat, sleep and go next, and the only moment where the decision can be measured and attributed to a partner.<\/div>'));\n return c;\n}\nfunction rampCard(k){\n const c=card('Deployment ramp \u00b7 4 \u2192 10 kiosks','projected run-rate as zones come online (~6 month rollout)','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n let prevK=0;\n PHASES.forEach(ph=>{\n const locs=LOCS().filter(L=>ph.ids.includes(L.id));\n const m=rollup(k,locs); const add=m.kiosks-prevK; prevK=m.kiosks;\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${m.kiosks} kiosks live${add?` (+${add})`:''}<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax \u00b7 ${money(m.taxLocal)} local<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(m.kiosks\/10*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n list.appendChild(row);\n });\n c.appendChild(list);\n c.appendChild(h('<div class=\"note\">Cumulative annualized run-rate at each phase. Phase 1 launches in the two Welcome Centers \u2014 the I-95 intercept and St. Simons Pier Village \u2014 because those are the units the CVB already controls and the fastest proof. Jekyll, downtown Brunswick, Sea Island, the airport and the partner-property network follow. Figures scale with units online \u2014 not a forecast of new demand.<\/div>'));\n return c;\n}\nfunction kpiTile(label,val,delta,foot,onClick){\n const c=h(`<div class=\"card kpi\"${onClick?' style=\"cursor:pointer\"':''}><div class=\"k-label\">${label}<\/div><div class=\"k-val\">${val}<\/div><div class=\"k-delta up\">\u25b2 ${delta.replace('\u25b2','').trim()}<\/div><div class=\"k-foot\">${foot}<\/div><\/div>`);\n if(onClick)c.addEventListener('click',onClick);\n return c;\n}\n\n\/* ---- Destination map (pixel-scale viewBox so marks\/labels stay true size).\n Reads the active destination's outline + each location's x,y. Works for any tenant. ---- *\/\nfunction buildMap(k){\n const D=ACT(), locs=LOCS();\n const svg=el('svg',{viewBox:'0 0 480 620',role:'img','aria-label':D.region+' kiosk map'});\n if(D.lake) svg.appendChild(el('path',{d:D.lake,fill:'var(--s-hotels)','fill-opacity':.12,stroke:'none'}));\n svg.appendChild(el('path',{d:D.outline,class:'ca-outline'}));\n if(D.lakeLabel) svg.appendChild(el('text',{x:D.lakeLabel.x,y:D.lakeLabel.y,'text-anchor':'middle','font-size':12,'font-style':'italic',fill:'var(--muted)',stroke:'none'},D.lakeLabel.t));\n const max=Math.max(...locs.map(L=>deriveMetrics(L,k).total));\n locs.forEach(L=>{\n const mm=deriveMetrics(L,k);const rr=9+18*Math.sqrt(mm.total\/max);\n const px=L.x,py=L.y;\n const g=el('g',{class:'mk'+(state.loc===L.id?' active':''),transform:`translate(${px},${py})`});\n g.appendChild(el('circle',{class:'ring',r:rr+5}));\n g.appendChild(el('circle',{class:'pin',r:rr,fill:'var(--azure)','fill-opacity':.85}));\n g.appendChild(el('circle',{class:'hit',r:Math.max(rr+7,16)}));\n if(rr>16)g.appendChild(el('text',{y:4,'text-anchor':'middle','font-size':11,fill:'#fff',stroke:'none'},money(mm.total)));\n g.appendChild(el('text',{y:rr+15,'text-anchor':'middle','font-size':11.5,'font-weight':700},L.name));\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${L.name}<\/div><div class=\"tt-r\">Impact <b>${money(mm.total)}<\/b><\/div><div class=\"tt-r\">Tax <b>${money(mm.tax)}<\/b><\/div><div class=\"tt-r\">Interaction <b>${pct(L.interactionRate)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);\n g.addEventListener('click',()=>go('#\/location\/'+L.id));\n svg.appendChild(g);\n });\n const box=h('<div class=\"mapwrap\"><\/div>');box.appendChild(svg);return box;\n}\nfunction buildLocList(k){\n const rows=[...LOCS()].map(L=>({L,m:deriveMetrics(L,k)})).sort((a,b)=>b.m.total-a.m.total);\n const max=rows[0].m.total;\n const box=h('<div class=\"loclist\"><\/div>');\n rows.forEach(({L,m})=>{\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${L.name} ${L.badge?`<span class=\"pill tag-hi\">${L.badge}<\/span>`:''}<\/div><div class=\"lr-sub\">${L.sites} \u00b7 ${L.kiosks} kiosks<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(m.total\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/location\/'+L.id));\n box.appendChild(row);\n });\n return box;\n}\nfunction buildFunnel(m){\n const stages=[\n {n:'Kiosk exposures',v:m.exposures,rate:''},\n {n:'Interactions',v:m.interactions,rate:'of exposed'},\n {n:'High-intent actions',v:m.highIntent,rate:pct(FUNNEL.highIntent)+' of interactions'},\n {n:'Attributed conversions',v:m.conversions,rate:pct(FUNNEL.conversion)+' of high-intent'},\n ];\n const max=stages[0].v;const cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n const box=h('<div class=\"funnel\"><\/div>');\n stages.forEach((s,i)=>{\n const w=26+40*(s.v\/max);\n const st=h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${w}%;background:${cols[i]}\">${s.n}<\/div><div class=\"fmeta\"><b>${num(s.v)}<\/b> <span class=\"frate\">${s.rate}<\/span><\/div><\/div>`);\n box.appendChild(st);\n });\n return box;\n}\nfunction buildPartnerCard(m,k){\n const parts=Object.entries(m.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color,onClick:()=>go('#\/partners')}));\n const c=card('Partner economic impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n const inner=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n inner.appendChild(donut(parts));\n const list=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n parts.sort((a,b)=>b.v-a.v).forEach(p=>{\n const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/partners'));list.appendChild(row);\n });\n inner.appendChild(list);\n c.appendChild(inner);\n c.appendChild(h('<div class=\"note\">This is the figure a partner sees in their own portal \u2014 every dollar tied to a kiosk referral, QR scan, pass pull, or partner-POS event. <span class=\"toggle-tbl\" onclick=\"go(\\'#\/partners\\')\">Open partner detail \u203a<\/span><\/div>'));\n return c;\n}\nfunction buildTaxPreview(m,k){\n const b=m.taxBreak;\n const parts=[\n {v:b.hotelTOT,name:'MAT (municipal)',color:'var(--s-local)'},\n {v:b.salesTax,name:'HST \u00b7 accommodation',color:'#33abe0'},\n {v:b.rentalTax,name:'HST \u00b7 dining & retail',color:'#7cc9e8'},\n {v:b.stateTax,name:'HST \u00b7 attractions',color:'var(--s-state)'},\n ];\n const c=card('Estimated tax revenue','locality-based \u00b7 click to drill','',' ');\n const rows=parts.map(p=>({label:p.name,parts:[{v:p.v,color:p.color,name:p.name}],total:p.v,onClick:()=>go('#\/tax')}));\n c.appendChild(rankedStacked(rows,{pl:130,w:560}));\n c.appendChild(h(`<div class=\"gauge-track\"><i style=\"width:${(m.recirc\/(m.recirc+m.tax)*100).toFixed(0)}%\"><\/i><\/div>`));\n c.appendChild(h(`<div class=\"note\"><b style=\"color:var(--text)\">${money(m.recirc)}<\/b> soft benefit \u2014 estimated local re-circulation of these public tax dollars through community budgets & payroll. <span class=\"toggle-tbl\" onclick=\"go('#\/tax')\">Full tax breakdown \u203a<\/span><\/div>`));\n return c;\n}\n\n\/* ================= LOCATION DETAIL ================= *\/\nfunction pageLocation(id){\n const L=findLoc(id);if(!L)return pageOverview();\n const k=K(),m=deriveMetrics(L,k),r=L.tax;\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> All ${ACT().region} markets<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>${L.name}<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Kiosk market${L.badge?` \u00b7 <span style=\"color:var(--good)\">${L.badge}<\/span>`:''}<\/div><h1>${L.name}<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">${L.sites} \u00b7 ${L.kiosks} kiosks \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Tax rates<br><b style=\"color:var(--text);font-size:13px\">Excise ${r.tot}% \u00b7 Sales ${r.sales}%<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Market read',aiLocation(L,k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)}<\/div><\/div>`));\n kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'',`Local ${money(m.taxLocal)} \u00b7 State ${money(m.taxState)}`,()=>go('#\/tax')));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'','across 4 segments',()=>go('#\/partners')));\n kpis.appendChild(kpiTile('Interaction rate',pct(L.interactionRate),'',`${num(m.interactions)} interactions`));\n wrap.appendChild(kpis);\n\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r2.appendChild(card('Visitor funnel','this market',[buildFunnel(m)]));\n r2.appendChild(buildLocTaxCard(m,L));\n wrap.appendChild(r2);\n\n const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const parts=Object.entries(m.partners).map(([pid,v])=>({v,name:SEG[pid].name,color:SEG[pid].color}));\n const pc=card('Partner impact \u2014 '+L.name,'who captured the visitor dollar','',' ');\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n pin.appendChild(donut(parts));\n const pl=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n parts.sort((a,b)=>b.v-a.v).forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n pin.appendChild(pl);pc.appendChild(pin);r3.appendChild(pc);\n r3.appendChild(card('Monthly impact','seasonality',[areaChart(seriesFor(L,k),MONTHS,{h:210})]));\n wrap.appendChild(r3);\n\n \/\/ sample named partners\n wrap.appendChild(buildSamplePartners(L,m));\n return wrap;\n}\nfunction buildLocTaxCard(m,L){\n const b=m.taxBreak,r=L.tax;\n const rows=[\n {label:`Hotel\/motel excise (${r.tot}%)`,parts:[{v:b.hotelTOT,color:'var(--s-local)',name:'Hotel\/motel excise \u2014 local'}],total:b.hotelTOT},\n {label:`Sales & use tax (${r.sales}%)`,parts:[{v:b.salesTax,color:'#33abe0',name:'Sales & use tax'}],total:b.salesTax},\n {label:`Rental-car excise (${r.rental}%)`,parts:[{v:b.rentalTax,color:'#7cc9e8',name:'Rental-car excise'}],total:b.rentalTax},\n {label:`Georgia state capture`,parts:[{v:b.stateTax,color:'var(--s-state)',name:'Georgia general-fund capture'}],total:b.stateTax},\n ];\n const c=card('Estimated tax revenue','locality-based','',' ');\n c.appendChild(rankedStacked(rows,{pl:150,w:560}));\n c.appendChild(h(`<div class=\"note\">Rates are set by this jurisdiction \u2014 which is why a visitor here is worth a different tax yield than in any other market. <b style=\"color:var(--text)\">${money(m.recirc)}<\/b> estimated re-circulation (soft benefit).<\/div>`));\n return c;\n}\nfunction buildSamplePartners(L,m){\n const SAMPLES={\n la:['JW Marriott L.A. LIVE','Grand Central Market','Griffith Observatory','Crypto.com Arena'],\n sf:['Hotel Nikko','Ferry Building Marketplace','Alcatraz Cruises','Moscone Center'],\n sd:['Hotel del Coronado','Little Italy Food Hall','San Diego Zoo','Petco Park'],\n ana:['Anaheim Marriott','Downtown Disney Dining','Disneyland Resort','Angel Stadium'],\n bb:['The Lodge at Big Bear','Peppercorn Grille','Big Bear Mountain Resort','Village Events'],\n napa:['Carneros Resort','The French Laundry','Castello di Amorosa','Oxbow Public Market'],\n ps:['Parker Palm Springs','Workshop Kitchen','Palm Springs Tram','Coachella \/ Stagecoach'],\n sac:['Citizen Hotel','Old Sacramento Waterfront','California State Railroad Museum','Golden 1 Center'],\n ord:['Hilton O\u2019Hare','Tortas Frontera','Terminal 5 Retail','United Club'],\n mag:['The Peninsula Chicago','Purple Pig','360 CHICAGO','Water Tower Place'],\n navy:['Sable at Navy Pier','Giordano\u2019s','Centennial Wheel','Navy Pier Events'],\n mcc:['Marriott Marquis Chicago','Wintrust Cafe','Field Museum','McCormick Expo Halls'],\n loop:['JW Marriott Chicago','The Berghoff','Skydeck Willis Tower','Chicago Theatre'],\n mus:['Hilton Museum Campus','Shedd Cafe','Shedd Aquarium','Adler After Dark'],\n wrig:['Hotel Zachary','Gallagher Way Dining','Wrigley Field Tours','Cubs Home Games'],\n orl:['Hilton Bonnet Creek','Disney Springs Dining','Universal Orlando','OCCC Events'],\n mia:['Fontainebleau Miami','Joe\u2019s Stone Crab','Vizcaya Museum','Ultra \/ Art Basel'],\n tpa:['Tampa Marriott Water St','Columbia Restaurant','Busch Gardens','Amalie Arena'],\n ftl:['W Fort Lauderdale','Casa Sensei','Riverwalk Cruises','Broward Convention'],\n jax:['Marriott Downtown JAX','Cowford Chophouse','MOSH Museum','VyStar Arena'],\n nap:['Ritz-Carlton Naples','Campiello','Naples Botanical Garden','5th Ave Events'],\n key:['Casa Marina Resort','Blue Heaven','Mallory Square Sunset','Fantasy Fest'],\n };\n const names=SAMPLES[L.id]||['Hotel','Restaurant','Attraction','Venue'];\n const segIds=['hotels','dining','attractions','events'];\n const c=card('Sample attributed partners','illustrative \u2014 top referral recipients','',' ');\n const tbl=h('<table><thead><tr><th>Partner<\/th><th>Segment<\/th><th>Attributed spend<\/th><th>Referrals<\/th><th>Trend<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n const tb=tbl.querySelector('tbody');\n segIds.forEach((sid,i)=>{\n const v=m.partners[sid]*(0.34-i*0.03);\n const refs=Math.round(m.highIntent*L.mix[sid]*0.4);\n tb.appendChild(h(`<tr><td><b>${names[i]}<\/b><\/td><td><span class=\"pill tag-mid\">${SEG[sid].name}<\/span><\/td><td class=\"tnum\">${money2(v)}<\/td><td class=\"tnum\">${refs.toLocaleString()}<\/td><td><span class=\"pill tag-hi\">\u25b2 ${(8+i*3)}%<\/span><\/td><\/tr>`));\n });\n c.appendChild(tbl);\n return c;\n}\n\n\/* ================= PARTNER DETAIL ================= *\/\nfunction pagePartners(){\n const k=K(),m=rollup(k);const tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Partner economic impact<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Partner economic impact<\/div><h1>What the visitor dollar did for partners<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(tot)}<\/b> attributed<\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Partner read',aiPartner(k))));\n\n \/\/ segment cards\n const icons={hotels:'M3 21V9l9-6 9 6v12M9 21v-6h6v6',dining:'M6 3v7m0 0a3 3 0 006 0V3M6 10v11M18 3c-2 0-3 2-3 5s1 4 3 4v9',attractions:'M3 21l9-18 9 18M8 21v-5h8v5',events:'M3 8h18M3 8l2-4h14l2 4M5 8v12h14V8'};\n const cards=h('<div class=\"seg-cards\" style=\"margin-bottom:16px\"><\/div>');\n Object.entries(m.partners).sort((a,b)=>b[1]-a[1]).forEach(([id,v])=>{\n const c=h(`<div class=\"seg-card\"><div class=\"sc-top\"><span class=\"sc-ic\" style=\"background:${SEG[id].color}\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"${icons[id]}\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>${SEG[id].name}<\/div><div class=\"sc-val\">${money(v)}<\/div><div class=\"sc-sub\">${pct(v\/tot,0)} of partner impact<\/div><div class=\"sc-count\"><span>Est. partners<\/span><span>${Math.round(400*SEG_SHARE(id))}<\/span><\/div><\/div>`);\n cards.appendChild(c);\n });\n wrap.appendChild(cards);\n\n \/\/ impact by segment across locations (stacked ranked)\n const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k);const p=mm.partners;const t=Object.values(p).reduce((a,b)=>a+b,0);\n return {label:L.name,total:t,onClick:()=>go('#\/location\/'+L.id),parts:['hotels','dining','attractions','events'].map(s=>({v:p[s],color:SEG[s].color,name:SEG[s].name}))};\n }).sort((a,b)=>b.total-a.total);\n const c1=card('Partner impact by market','stacked by segment \u00b7 click a bar to open the market','',' ');\n c1.appendChild(rankedStacked(rows,{pl:120,w:660}));\n c1.appendChild(legend(Object.keys(SEG).map(id=>({name:SEG[id].name,color:SEG[id].color}))));\n wrap.appendChild(c1);\n\n \/\/ why it matters\n wrap.appendChild(card('Why partners upgrade','the portal effect',[h(`<div class=\"stat-inline\" style=\"margin-top:6px\"><div class=\"si\"><b>+15\u201330%<\/b><span>itinerary inclusion lift<\/span><\/div><div class=\"si\"><b>+20\u201340%<\/b><span>listing exposure<\/span><\/div><div class=\"si\"><b>+10\u201325%<\/b><span>pass participation<\/span><\/div><div class=\"si\"><b>>30%<\/b><span>upgrade to premium in 18 mo<\/span><\/div><\/div>`),h('<div class=\"note\">The Partner ROI view is the single most-requested feature in the 2026 customer survey. When a restaurant or hotel sees its own attributed dollars, flat-dues membership becomes performance-aligned membership.<\/div>')]));\n return wrap;\n}\nfunction SEG_SHARE(id){return {hotels:.34,dining:.30,attractions:.22,events:.14}[id];}\n\n\/* ================= TAX DETAIL ================= *\/\nfunction pageTax(){\n const k=K(),m=rollup(k),b=m.taxBreak;\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Estimated tax revenue<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Public revenue impact<\/div><h1>Estimated tax revenue by zone<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(m.tax)}<\/b> total est.<\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Tax read',aiTax(k))));\n\n \/\/ KPI tiles by tax type\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total estimated tax revenue<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.tax).replace(curSym(),'')}<\/div><div class=\"k-foot\">Stays local ${money(m.taxLocal)} + Georgia state ${money(m.taxState)}<\/div><\/div>`));\n kpis.appendChild(kpiTile('Hotel\/motel excise',money(b.hotelTOT),'','7% countywide \u00b7 42.59% to the CVB'));\n kpis.appendChild(kpiTile('Back to the CVB',money(m.cvbShare),'','statutory promotion & marketing share'));\n kpis.appendChild(kpiTile('Sales & use tax',money(b.salesTax),'','7% (GA 4% + Glynn 3%) on visitor spend'));\n wrap.appendChild(kpis);\n\n \/\/ stacked tax by location (local components + state)\n const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k),bb=mm.taxBreak;\n return {label:L.name,total:mm.tax,onClick:()=>go('#\/location\/'+L.id),parts:[\n {v:bb.hotelTOT,color:'var(--s-local)',name:'Hotel\/motel excise'},\n {v:bb.salesTax,color:'#33abe0',name:'Sales & use tax'},\n {v:bb.rentalTax,color:'#7cc9e8',name:'Rental-car excise'},\n {v:bb.stateTax,color:'var(--s-state)',name:'Georgia state capture'},\n ]};}).sort((a,b)=>b.total-a.total);\n const c1=card('Estimated tax revenue by zone','hotel\/motel excise \u00b7 sales & use \u00b7 rental-car \u00b7 state capture \u00b7 click a bar to drill','',' ');\n c1.appendChild(rankedStacked(rows,{pl:120,w:680}));\n c1.appendChild(legend([{name:'Hotel\/motel excise',color:'var(--s-local)'},{name:'Sales & use tax',color:'#33abe0'},{name:'Rental-car excise',color:'#7cc9e8'},{name:'Georgia state capture',color:'var(--s-state)'}]));\n wrap.appendChild(c1);\n\n \/\/ recirculation soft benefit\n const recircCard=card('Recirculation \u2014 the soft benefit','induced community activity from public tax dollars','',' ');\n recircCard.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(m.tax)}<\/b><span>hard tax captured<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${money(m.recirc)}<\/b><span>est. local re-circulation<\/span><\/div><div class=\"si\"><b>${money(m.tax+m.recirc)}<\/b><span>combined public benefit<\/span><\/div><\/div>`));\n recircCard.appendChild(h(`<div class=\"gauge-track\" style=\"margin-top:14px\"><i style=\"width:${(m.recirc\/(m.tax+m.recirc)*100).toFixed(0)}%\"><\/i><\/div>`));\n recircCard.appendChild(h('<div class=\"note\">Public revenue does not leave the community \u2014 it funds payroll, services, and local procurement that are re-spent through the regional economy. Modeled conservatively at 0.9\u00d7 of captured tax (induced\/soft). This is the number that turns \"we captured tax\" into \"we grew the local economy.\"<\/div>'));\n wrap.appendChild(recircCard);\n\n \/\/ full data table\n const c2=card('Full tax detail','auditable line items \u00b7 '+periodLabel(),'',' ');\n const tbl=h('<table><thead><tr><th>Zone<\/th><th>Excise %<\/th><th>Hotel\/motel excise<\/th><th>Sales & use<\/th><th>Rental-car<\/th><th>GA state<\/th><th>Total tax<\/th><th>Recirc (soft)<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n const tb=tbl.querySelector('tbody');\n rows.forEach(r=>{const L=LOCS().find(x=>x.name===r.label);const mm=deriveMetrics(L,k),bb=mm.taxBreak,rt=L.tax;\n const tr=h(`<tr><td><b>${L.name}<\/b><\/td><td class=\"tnum\">${rt.tot}%<\/td><td class=\"tnum\">${money2(bb.hotelTOT)}<\/td><td class=\"tnum\">${money2(bb.salesTax)}<\/td><td class=\"tnum\">${money2(bb.rentalTax)}<\/td><td class=\"tnum\">${money2(bb.stateTax)}<\/td><td class=\"tnum\"><b>${money2(mm.tax)}<\/b><\/td><td class=\"tnum\" style=\"color:var(--good)\">${money2(mm.recirc)}<\/td><\/tr>`);\n tr.addEventListener('click',()=>go('#\/location\/'+L.id));tb.appendChild(tr);\n });\n c2.appendChild(tbl);\n wrap.appendChild(c2);\n return wrap;\n}\n\n\/* ================= NETWORK ROLL-UP (all destinations) ================= *\/\nfunction pageNetwork(){\n const k=K(),{net,parts}=networkAgg(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">TrueOmni Network \u00b7 All destinations<\/div><h1>Total economic impact \u2014 every kiosk, every destination<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text);font-size:14px\">${net.destinations} destinations \u00b7 ${num(net.kiosks)} kiosks<\/b><\/div><\/div>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>TrueOmni Network<\/span><span class=\"sep\">\u203a<\/span><span>All destinations<\/span><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Network roll-up',aiNetwork(k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Network economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(net.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 22.6% YoY<\/div><div class=\"k-foot\">Direct ${money(net.direct)} + Influenced ${money(net.influenced)} \u00b7 ${net.destinations} destinations, ledger-level<\/div><\/div>`));\n kpis.appendChild(kpiTile('Public tax revenue',money(net.tax),'\u25b2 19.4%',`Local ${money(net.taxLocal)} \u00b7 State ${money(net.taxState)}`));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(net.partners).reduce((a,b)=>a+b,0)),'\u25b2 24.1%','across all destinations'));\n kpis.appendChild(kpiTile('Trackable visitor actions',num(net.interactions),'\u25b2 15.2%',`${num(net.conversions)} attributed conversions`));\n wrap.appendChild(kpis);\n\n \/\/ destinations ranked (real 3 + modeled long-tail)\n const destRows=NET_IDS.map((id,i)=>({id,name:DESTINATIONS[id].name,region:DESTINATIONS[id].region,kind:DESTINATIONS[id].kind,m:parts[i]}))\n .sort((a,b)=>b.m.total-a.m.total);\n const maxD=destRows[0].m.total;\n const dl=h('<div class=\"loclist\"><\/div>');\n destRows.forEach(d=>{\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${d.name}<\/div><div class=\"lr-sub\">${d.kind} \u00b7 ${d.m.kiosks} kiosks \u00b7 ${d.region}<\/div><\/div><div class=\"lr-val\">${money(d.m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(d.m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(d.m.total\/maxD*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>setDest(d.id));dl.appendChild(row);\n });\n const realTot=parts.reduce((a,b)=>a+b.total,0), othersTot=net.total-realTot, othersTax=net.tax-parts.reduce((a,b)=>a+b.tax,0), othersK=net.kiosks-parts.reduce((a,b)=>a+b.kiosks,0);\n dl.appendChild(h(`<div class=\"locrow\" style=\"opacity:.85;cursor:default\"><div><div class=\"lr-name\">Other ${net.destinations-3} destinations<\/div><div class=\"lr-sub\">North America + Japan \u00b7 ~${num(othersK)} kiosks \u00b7 modeled long-tail<\/div><\/div><div class=\"lr-val\">${money(othersTot)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(othersTax)} tax<\/div><\/div><span class=\"chev\" style=\"opacity:0\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(othersTot\/maxD*100).toFixed(0)}%;background:linear-gradient(90deg,#8b96a5,#5B6675)\"><\/i><\/div><\/div>`));\n\n const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r1.appendChild(card('Destinations ranked','click a live destination to drill into its kiosks',[dl,h('<div class=\"note\">California, Chicago and Florida are live TrueImpact tenants shown from their own kiosk data. The long-tail bucket models the remaining network to the published footprint.<\/div>')]));\n \/\/ network partner mix\n const parts2=Object.entries(net.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color}));\n const pc=card('Network partner impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n pin.appendChild(donut(parts2));\n const plist=h('<div style=\"flex:1;min-width:190px\"><\/div>');\n parts2.sort((a,b)=>b.v-a.v).forEach(p=>plist.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n pin.appendChild(plist);pc.appendChild(pin);\n r1.appendChild(pc);\n wrap.appendChild(r1);\n\n \/\/ engagement entry (network scope)\n wrap.appendChild(engMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ network trend\n wrap.appendChild(card('Network economic impact trend','monthly \u00b7 all destinations',[areaChart(networkSeries(k),MONTHS,{h:220}),h('<div class=\"note\">The category\\'s first aggregate impact curve built from first-party behavioral data across the network. Each destination re-circulates public tax dollars into its own community \u2014 an estimated '+money(net.recirc)+' network-wide (soft benefit).<\/div>')]));\n return wrap;\n}\n\n\/* ================= ENGAGEMENT DRILL-THROUGH ================= *\/\nfunction engScope(k){\n if(activeDest==='network'){const m=networkAgg(k).net;return {m,name:'the TrueOmni Network',seg:segSharesOf(m),locs:[]};}\n if(engLoc!=='all'){const L=findLoc(engLoc);if(L){const m=deriveMetrics(L,k);return {m,name:L.name,seg:segSharesOf(m),locs:LOCS()};}}\n const m=rollup(k);return {m,name:ACT().region,seg:segSharesOf(m),locs:LOCS()};\n}\nfunction engMetrics(mode){\n const base={\n interactions:{label:'Attention', get:r=>r.interactions, fmt:num, tfmt:v=>num(v)+' sessions'},\n highIntent: {label:'High-intent', get:r=>r.highIntent, fmt:num, tfmt:v=>num(v)+' actions'},\n conversions: {label:'Conversions', get:r=>r.conversions, fmt:num, tfmt:v=>num(v)+' conv.'},\n impact: {label:'Attributed $', get:r=>r.impact, fmt:money, tfmt:money2},\n };\n if(mode==='modules') base.time={label:'Time spent',get:r=>r.timeHrs,fmt:v=>num(v)+' h',tfmt:v=>num(v)+' hours'};\n else base.roas={label:'ROI (ROAS)',get:r=>r.roas,fmt:v=>v.toFixed(1)+'\u00d7',tfmt:v=>v.toFixed(2)+'\u00d7 return'};\n return base;\n}\nfunction setEng(key,val){ if(key==='mode'){engMode=val;engMetric='interactions';} else if(key==='loc'){engLoc=val;} else {engMetric=val;}\n location.hash = '#\/'+(engMode==='modules'?'modules':'campaigns'); render(); }\nfunction pageEngagement(){\n const k=K(), sc=engScope(k);\n const items = engMode==='modules'?MODULES:CAMPAIGNS;\n const rows = splitFunnel(sc.m, items, sc.seg);\n const M = engMetrics(engMode);\n if(!M[engMetric]) engMetric='interactions';\n const met=M[engMetric];\n rows.sort((a,b)=>(met.get(b)||0)-(met.get(a)||0));\n const colorOf=r=> engMode==='modules'?SEG[r.tag].color:CAMP_TYPE[r.type];\n\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${activeDest==='network'?'Network':ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${activeDest==='network'?'TrueOmni Network':ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Engagement drill-through<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Marketing \u00b7 Engagement drill-through<\/div><h1>What draws attention \u2014 and what to invest in<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${sc.name}<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Investment read',aiEngagement(rows,engMode,sc.name))));\n\n \/\/ filters\n const f=h('<div class=\"filters\"><\/div>');\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Dimension<\/span><div class=\"fseg\">\n <button class=\"${engMode==='modules'?'on':''}\" onclick=\"setEng('mode','modules')\">Modules<\/button>\n <button class=\"${engMode==='campaigns'?'on':''}\" onclick=\"setEng('mode','campaigns')\">Campaigns<\/button><\/div><\/div>`));\n if(sc.locs.length){\n const opts=['<option value=\"all\"'+(engLoc==='all'?' selected':'')+'>All markets<\/option>']\n .concat(sc.locs.map(L=>`<option value=\"${L.id}\"${engLoc===L.id?' selected':''}>${L.name}<\/option>`)).join('');\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Location<\/span><select class=\"fsel\" onchange=\"setEng('loc',this.value)\">${opts}<\/select><\/div>`));\n }\n const mkeys=Object.keys(M);\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Rank by<\/span><div class=\"fseg\">${mkeys.map(mk=>`<button class=\"${mk===engMetric?'on':''}\" onclick=\"setEng('metric','${mk}')\">${M[mk].label}<\/button>`).join('')}<\/div><\/div>`));\n wrap.appendChild(f);\n\n \/\/ ranked bar + top funnel\n const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const barRows=rows.map(r=>({label:engShort(r.name),parts:[{v:met.get(r)||0,color:colorOf(r),name:met.label}],total:met.get(r)||0}));\n const rk=card(`${engMode==='modules'?'Modules':'Campaigns'} ranked by ${met.label.toLowerCase()}`,'stack ranking','',' ');\n rk.appendChild(rankedStacked(barRows,{pl:150,w:640,pr:74,fmt:met.fmt,tfmt:met.tfmt}));\n r1.appendChild(rk);\n \/\/ top item funnel drill-through\n const top=rows[0];\n const fc=card('Funnel drill-through','top '+(engMode==='modules'?'module':'campaign')+': '+top.name,[buildEngFunnel(top),h(`<div class=\"note\">Exposures \u2192 interactions \u2192 high-intent \u2192 attributed conversions for <b>${top.name}<\/b>. Conversion rate <b>${pct(top.convRate,1)}<\/b>${top.roas?` \u00b7 ROAS <b>${top.roas.toFixed(1)}\u00d7<\/b>`:''}${top.timeHrs?` \u00b7 <b>${num(top.timeHrs)}<\/b> engaged hours`:''}.<\/div>`)]);\n r1.appendChild(fc);\n wrap.appendChild(r1);\n\n \/\/ full table\n const tc=card(`${engMode==='modules'?'Module':'Campaign'} funnel \u2014 full breakdown`,'every stage \u00b7 '+periodLabel(),'',' ');\n tc.appendChild(buildEngTable(rows,engMode,colorOf));\n wrap.appendChild(tc);\n\n \/\/ A\/B tests (campaigns only)\n if(engMode==='campaigns'){\n const tests=AB_TESTS.map(t=>({t,row:rows.find(r=>r.id===t.camp)})).filter(x=>x.row);\n const abWrap=card('A\/B campaign tests','conversion rate by variant \u2014 compare & contrast',[h('<div class=\"grid row-2\" id=\"abgrid\" style=\"margin-top:2px\"><\/div>')]);\n const grid=abWrap.querySelector('#abgrid');\n tests.forEach(({t,row})=>grid.appendChild(buildABcard(t,row)));\n wrap.appendChild(abWrap);\n }\n return wrap;\n}\nfunction buildEngFunnel(r){\n const stages=[['Exposures',r.exposures,''],['Interactions',r.interactions,pct(r.interactions\/r.exposures,0)+' of exposed'],\n ['High-intent',r.highIntent,pct(r.highIntent\/r.interactions,0)+' of interactions'],['Conversions',r.conversions,pct(r.conversions\/r.highIntent,0)+' of high-intent']];\n const max=stages[0][1],cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n const box=h('<div class=\"funnel\"><\/div>');\n stages.forEach(([n,v,rate],i)=>box.appendChild(h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${26+40*(v\/max)}%;background:${cols[i]}\">${n}<\/div><div class=\"fmeta\"><b>${num(v)}<\/b> <span class=\"frate\">${rate}<\/span><\/div><\/div>`)));\n return box;\n}\nfunction buildEngTable(rows,mode,colorOf){\n const head = mode==='modules'\n ? '<tr><th>Module<\/th><th>Exposures<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Time<\/th><th>Attributed $<\/th><th>$\/1K int<\/th><\/tr>'\n : '<tr><th>Campaign<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Spend<\/th><th>Attributed $<\/th><th>ROAS<\/th><\/tr>';\n const tbl=h(`<table><thead>${head}<\/thead><tbody><\/tbody><\/table>`);\n const tb=tbl.querySelector('tbody');\n rows.forEach(r=>{\n const dot=`<span class=\"sw\" style=\"display:inline-block;width:10px;height:10px;border-radius:3px;background:${colorOf(r)};margin-right:7px;vertical-align:-1px\"><\/span>`;\n const conv=`<span class=\"conv-pill\">${pct(r.convRate,1)}<\/span>`;\n if(mode==='modules'){\n tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><\/td><td class=\"tnum\">${num(r.exposures)}<\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${num(r.timeHrs)} h<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\">${money(r.valPerK)}<\/td><\/tr>`));\n } else {\n tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><div class=\"ab-sub\" style=\"margin-left:17px\">${r.type}<\/div><\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${money(r.spend)}<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\"><span class=\"pill ${r.roas>=4?'tag-hi':'tag-mid'}\">${r.roas.toFixed(1)}\u00d7<\/span><\/td><\/tr>`));\n }\n });\n return tbl;\n}\nfunction buildABcard(t,row){\n \/\/ split the campaign row's traffic; blended conv rate must equal row.convRate\n const base=row.convRate, rA=base\/(t.split + (1-t.split)*t.bLift), rB=rA*t.bLift;\n const intA=row.interactions*t.split, intB=row.interactions*(1-t.split);\n const cvA=intA*rA, cvB=intB*rB;\n const impA=row.impact*(cvA\/(cvA+cvB)), impB=row.impact*(cvB\/(cvA+cvB));\n const winnerB=t.bLift>1, decisive=t.conf>=0.9;\n const maxR=Math.max(rA,rB);\n const badge = t.status==='No winner yet' ? `<span class=\"ab-badge ab-none\">Running \u00b7 ${pct(t.conf,0)} conf.<\/span>`\n : `<span class=\"ab-badge ab-win\">${t.status} \u00b7 ${pct(t.conf,0)} conf.<\/span>`;\n const lift=(rB\/rA-1);\n const c=h(`<div class=\"ab-card\"><\/div>`);\n c.appendChild(h(`<div class=\"ab-head\"><div><div class=\"abt\">${t.name}<\/div><div class=\"abs\">${row.name} \u00b7 ${num(row.interactions)} sessions split ${Math.round(t.split*100)}\/${Math.round((1-t.split)*100)}<\/div><\/div>${badge}<\/div>`));\n const variant=(tag,label,r,cv,imp,isWin)=>`\n <div class=\"ab-var\">\n <div class=\"ab-tag\" style=\"background:${isWin?'var(--good)':'var(--slate)'}\">${tag}<\/div>\n <div><div class=\"ab-nm\">${label} ${isWin?'<span class=\"conv-pill\" style=\"background:rgba(12,163,12,.14);color:var(--good)\">winner<\/span>':''}<\/div><div class=\"ab-sub\">${num(cv)} conversions \u00b7 ${money(imp)} attributed<\/div><\/div>\n <div class=\"ab-conv\"><b>${pct(r,2)}<\/b><span>conv. rate<\/span><\/div>\n <div class=\"ab-bar\"><i style=\"width:${(r\/maxR*100).toFixed(0)}%;background:${isWin?'var(--good)':'var(--slate)'}\"><\/i><\/div>\n <\/div>`;\n c.appendChild(h(variant('A',t.a,rA,cvA,impA,!winnerB)));\n c.appendChild(h(variant('B',t.b,rB,cvB,impB,winnerB)));\n c.appendChild(h(`<div class=\"ab-foot\"><span>Variant B vs A<\/span><span><b style=\"color:${lift>=0?'var(--good)':'var(--warn)'}\">${lift>=0?'+':''}${pct(lift,1)}<\/b> conversion-rate lift<\/span><\/div>`));\n return c;\n}\n\n\/* ================= MEDIA NETWORK ================= *\/\nfunction aiMedia(k){const m=mediaMetrics(k);\n return `At the planned <b>${m.kiosks}-kiosk<\/b> network, TrueImpact projects <span class=\"em\">${money(m.rev)}<\/span> a year in advertising revenue at the mid scenario (range ${money(m.band.floor)}\u2013${money(m.band.strong)}), from an estimated <b>${num(m.impressions)}<\/b> ad impressions \u2014 an effective CPM near <b>${money(m.cpm)}<\/b>, in line with digital out-of-home. About <b>${pct(MEDIA.streamSplit.direct)}<\/b> is direct\/native local sales, the rest filled programmatically through Google Ad Manager. That is the headline <b>Total Advertising Revenue<\/b> figure: it covers the platform's annual fee <b>${(m.rev\/MEDIA.softwareYr).toFixed(1)}\u00d7<\/b> over and repays the full hardware investment in roughly <b>${(MEDIA.capital\/m.rev).toFixed(1)} years<\/b> \u2014 the self-funding growth loop that turns the network from a cost line into a revenue line.`;}\nfunction mediaMiniCard(k){const m=mediaMetrics(k);\n const c=card('Media Network \u00b7 advertising revenue','the self-funding layer','',' ');\n c.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:2px\"><div class=\"si\"><b>${money(m.rev)}<\/b><span>Total Advertising Revenue \/ yr<\/span><\/div><div class=\"si\"><b>${num(m.impressions)}<\/b><span>screen impressions \/ yr<\/span><\/div><div class=\"si\"><b>${money(m.cpm)}<\/b><span>effective CPM<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${(MEDIA.capital\/m.rev).toFixed(1)} yr<\/b><span>capital payback<\/span><\/div><\/div>`));\n c.appendChild(h(`<div style=\"display:flex;gap:8px;margin-top:12px\"><button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/media')\">Open Media Network \u203a<\/button><\/div>`));\n return c;\n}\nfunction pageMedia(){\n const k=K(); const m=mediaMetrics(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Media Network<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Advertising \u00b7 Media Network<\/div><h1>Media Network \u2014 advertising revenue potential<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">Native direct-sold + Google Ad Manager programmatic \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Sell-through at maturity<br><b style=\"color:var(--text);font-size:14px\">${pct(MEDIA.fillMature)} fill \u00b7 ${m.kiosks} kiosks<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Media read', aiMedia(k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Annual ad-revenue potential<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.rev).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 scales with fill + kiosks<\/div><div class=\"k-foot\">Range ${money(m.band.floor)}\u2013${money(m.band.strong)} \u00b7 ${curSym()}450\u20131,400 \/ kiosk \/ mo<\/div><\/div>`));\n kpis.appendChild(kpiTile('Screen impressions \/ yr',num(m.impressions),'','ad visualizations across kiosk containers'));\n kpis.appendChild(kpiTile('Effective CPM',money(m.cpm),'','in line with DOOH benchmarks'));\n kpis.appendChild(kpiTile('Covers annual software',(m.rev\/MEDIA.softwareYr).toFixed(1)+'\u00d7','',`vs ${money(MEDIA.softwareYr)}\/yr platform fee`));\n wrap.appendChild(kpis);\n\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const invCard=card('Revenue by inventory type','container-level potential (Omni Media Network)','',' ');\n const list=h('<div class=\"loclist\"><\/div>'); const maxv=Math.max(...m.byInv.map(x=>x.v));\n m.byInv.slice().sort((a,b)=>b.v-a.v).forEach(x=>{list.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\">${x.name}<\/div><div class=\"lr-val\">${money(x.v)}<div class=\"lr-sub\" style=\"font-weight:600\">${pct(x.share)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(x.v\/maxv*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n invCard.appendChild(list); r2.appendChild(invCard);\n const streamCard=card('Direct vs programmatic','native sales + Google Ad Manager','',' ');\n const parts=[{v:m.byStream.direct,name:'Direct \/ native sold',color:'var(--s-hotels)'},{v:m.byStream.programmatic,name:'Programmatic (GAM \/ DTN)',color:'var(--s-events)'}];\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>'); pin.appendChild(donut(parts,{caption:'ad revenue \/ yr',metric:'Revenue'}));\n const pl=h('<div style=\"flex:1;min-width:180px\"><\/div>'); parts.forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`))); pin.appendChild(pl);\n streamCard.appendChild(pin); r2.appendChild(streamCard);\n wrap.appendChild(r2);\n\n const rampC=card('Ad-revenue ramp \u00b7 4 \u2192 10 kiosks','builds with units online and sell-through','',' ');\n const rl=h('<div class=\"loclist\"><\/div>');\n PHASES.forEach(ph=>{const locs=LOCS().filter(L=>ph.ids.includes(L.id));const mm=mediaMetrics(k,locs);const fill=MEDIA.fillByPhase[ph.n];const rev=mm.rev*(fill\/MEDIA.fillMature);\n rl.appendChild(h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${mm.kiosks} kiosks \u00b7 ${pct(fill)} fill<\/div><\/div><div class=\"lr-val\">${money(rev)}<div class=\"lr-sub\" style=\"font-weight:600\">\/yr run-rate<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(mm.kiosks\/10*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n rampC.appendChild(rl);\n rampC.appendChild(h('<div class=\"note\">Revenue scales with kiosks online and with sell-through as impressions grow. Local partners anchor direct sales from day one; programmatic (Google Ad Manager) fills remnant inventory once impression volume attracts national demand.<\/div>'));\n wrap.appendChild(rampC);\n\n const sf=card('The self-funding math','advertising vs. program cost','',' ');\n sf.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(m.rev)}<\/b><span>Total Advertising Revenue \/ yr<\/span><\/div><div class=\"si\"><b>${money(MEDIA.softwareYr)}<\/b><span>annual software \u00b7 10 kiosks<\/span><\/div><div class=\"si\"><b>${money(MEDIA.capital)}<\/b><span>one-time capital \u00b7 10 kiosks<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${(MEDIA.capital\/m.rev).toFixed(1)} yr<\/b><span>capital payback (mid)<\/span><\/div><div class=\"si\"><b>${(m.rev\/MEDIA.softwareYr).toFixed(1)}\u00d7<\/b><span>covers annual software<\/span><\/div><\/div>`));\n sf.appendChild(h('<div class=\"note\">Kiosk advertising is the self-funding layer: at the mid scenario it covers the annual software nearly three times over and repays the full hardware investment inside two years. Capital and software are anchored to TrueOmni\\'s quoted pricing \u2014 $20\u201322K per 43" indoor kiosk and $300\u2013350\/kiosk\/mo, so 10 units at the midpoint. Ad revenue is modeled against platform benchmarks scaled for a 3.6M-visitor coastal market. Refine with a Golden Isles rate card, fill curve and partner revenue split. <b>Adding a digital-signage layer later is pure upside<\/b> \u2014 it is deliberately excluded here.<\/div>'));\n wrap.appendChild(sf);\n return wrap;\n}\n\n\/* ================= ROUTER ================= *\/\nconst state={loc:null};\nfunction go(hash){location.hash=hash;}\nfunction render(){\n buildDestSel();\n const hash=location.hash||'#\/overview';\n const parts=hash.replace('#\/','').split('\/');\n if(activeDest==='network'){\n app.innerHTML='';\n if(parts[0]==='modules'){engMode='modules';app.appendChild(pageEngagement());}\n else if(parts[0]==='campaigns'){engMode='campaigns';app.appendChild(pageEngagement());}\n else app.appendChild(pageNetwork());\n window.scrollTo({top:0,behavior:'instant'});return;\n }\n state.loc = parts[0]==='location'?parts[1]:null;\n app.innerHTML='';\n let node;\n if(parts[0]==='location') node=pageLocation(parts[1]);\n else if(parts[0]==='partners') node=pagePartners();\n else if(parts[0]==='tax') node=pageTax();\n else if(parts[0]==='modules'){engMode='modules';node=pageEngagement();}\n else if(parts[0]==='campaigns'){engMode='campaigns';node=pageEngagement();}\n else if(parts[0]==='media') node=pageMedia();\n else node=pageOverview();\n app.appendChild(node);\n window.scrollTo({top:0,behavior:'instant'});\n}\nwindow.addEventListener('hashchange',render);\n\n\/\/ destination selector (rebuilt each render to reflect active)\nfunction buildDestSel(){\n const host=$('#destSel');if(!host)return;\n const opts=[...Object.keys(DESTINATIONS).map(id=>[id,DESTINATIONS[id].name])];\n host.innerHTML=opts.map(([id,label])=>`<option value=\"${id}\"${id===activeDest?' selected':''}>${label}<\/option>`).join('');\n}\n\n\/\/ period selector\n$('#periodSel').addEventListener('click',e=>{const b=e.target.closest('button');if(!b)return;\n [...$('#periodSel').children].forEach(x=>x.classList.remove('on'));b.classList.add('on');PERIOD=b.dataset.p;render();});\n\/\/ destination selector\n$('#destSel').addEventListener('change',e=>setDest(e.target.value));\n\/\/ theme\n$('#themeBtn').addEventListener('click',()=>{const cur=document.documentElement.getAttribute('data-theme');document.documentElement.setAttribute('data-theme',cur==='dark'?'light':'dark');render();});\nwindow.addEventListener('mousemove',e=>{if(TT.style.opacity==1)moveTT(e);});\n\nrender();\n<\/script>\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TrueImpact \u2014 Tableau de bord ex\u00e9cutif \u00b7 Office de tourisme de Golden Isles<\/p>","protected":false},"author":11,"featured_media":57099,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_primary_category":0,"footnotes":""},"categories":[1171],"tags":[1178,1172],"class_list":["post-58076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-true-impact","tag-golden-isles-cvb","tag-trueimpact"],"acf":[],"yoast_head":"\n<title>GoldenIslesCVB - 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