{"id":58026,"date":"2026-07-31T20:59:24","date_gmt":"2026-07-31T20:59:24","guid":{"rendered":"http:\/\/trueomni.com\/?p=58026"},"modified":"2026-08-03T15:32:38","modified_gmt":"2026-08-03T15:32:38","slug":"visitcalifornia","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/true-impact\/visitcalifornia\/","title":{"rendered":"Visitez la Californie"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\n\n\n\n\n\n\nTrueImpact \u2014 Executive Dashboard \u00b7 Visit California<\/title>\n<!--\n TrueImpact Executive Dashboard \u00b7 TrueOmni \u00b7 Destination Performance Intelligence\n ---------------------------------------------------------------------------------\n Single-file, dependency-free reference build. All data lives in the DATA object\n (see <script id=\"model\">). Metrics are DERIVED from base inputs in deriveMetrics()\n so the math is transparent and re-wireable to a live attribution API.\n Illustrative\/sample data for demonstration. Brand + palette per TrueOmni house style.\n-->\n<style>\n:root{\n \/* ---- TrueOmni Design System tokens (blue #0EA1DC \u00b7 ink #0A0A0A \u00b7 bg #F5F7FA \u00b7 Inter) ---- *\/\n --navy:#0D1A2D; --navy-2:#0A1420; --azure:#0EA1DC; --azure-d:#0B8AC4;\n --deep:#0B8AC4; --ink:#0A0A0A; --slate:#6B7280; --amber:#C2641F;\n \/* ---- validated chart palette (dataviz skill; passes CVD + normal-vision gates) ---- *\/\n --s-hotels:#0EA1DC; --s-dining:#EB6834; --s-attractions:#008300; --s-events:#E87BA4;\n --s-direct:#0EA1DC; --s-influenced:#0B8AC4; --s-local:#0EA1DC; --s-state:#1BAF7A;\n --good:#0ca30c; --warn:#C2641F;\n \/* ---- surfaces \/ ink (light) ---- *\/\n --bg:#F5F7FA; --surface:#ffffff; --surface-2:#F1F5F9; --line:#E5E7EB;\n --text:#0A0A0A; --text-2:#6B7280; --muted:#9CA3AF; --grid:#E5E7EB;\n --tint:#E0F2FE;\n --shadow:0 1px 2px rgba(13,26,45,.06),0 8px 24px rgba(13,26,45,.06);\n --shadow-lg:0 24px 60px rgba(13,26,45,.16);\n --radius:16px; --radius-sm:11px;\n --font:'Inter','Segoe UI',system-ui,-apple-system,Roboto,Helvetica,Arial,sans-serif;\n}\nhtml[data-theme=\"dark\"]{\n --navy:#0D1A2D; --azure:#3BB8ED; --deep:#0B8AC4;\n --s-hotels:#38b6ec; --s-dining:#f0854f; --s-attractions:#37a637; --s-events:#e493b5;\n --s-direct:#38b6ec; --s-influenced:#2f77c4; --s-local:#38b6ec; --s-state:#22c48a;\n --bg:#0a1420; --surface:#101d2e; --surface-2:#0c1826; --line:#1e2f45;\n --text:#eaf1f8; --text-2:#a9b7c8; --muted:#6f8098; --grid:#182636;\n --shadow:0 1px 2px rgba(0,0,0,.4),0 10px 30px rgba(0,0,0,.35);\n --shadow-lg:0 24px 60px rgba(0,0,0,.55);\n}\n*{box-sizing:border-box;margin:0;padding:0}\nhtml,body{background:var(--bg);color:var(--text);font-family:var(--font);-webkit-font-smoothing:antialiased;scroll-behavior:smooth}\nbody{font-size:15px;line-height:1.5}\na{color:inherit;text-decoration:none}\nbutton{font-family:inherit;cursor:pointer;border:0;background:none;color:inherit}\n.tnum{font-variant-numeric:tabular-nums}\n\n\/* ---------- Top bar ---------- *\/\n.topbar{position:sticky;top:0;z-index:50;background:linear-gradient(100deg,var(--navy) 0%,var(--navy-2) 100%);color:#fff;box-shadow:0 6px 20px rgba(10,26,49,.28)}\n.topbar-inner{max-width:1320px;margin:0 auto;padding:12px 24px;display:flex;align-items:center;gap:18px}\n.brand{display:flex;align-items:center;gap:11px;font-weight:700;letter-spacing:.2px}\n.brand .mark{width:30px;height:30px;border-radius:8px;background:linear-gradient(135deg,var(--azure),#0f6fa0);display:grid;place-items:center;box-shadow:0 4px 14px rgba(28,156,216,.45)}\n.brand .mark svg{width:17px;height:17px}\n.brand .name{font-size:16px}.brand .name b{color:var(--azure)}\n.brand .sub{font-size:10px;font-weight:600;letter-spacing:1.6px;color:#9fc7de;text-transform:uppercase;margin-top:1px;white-space:nowrap}\n.brand{flex:none}\n.segset button{white-space:nowrap}\n@media (max-width:1280px){.brand .sub{display:none}.live{display:none}}\n.destpick{display:flex;align-items:center;gap:7px;background:rgba(255,255,255,.11);border:1px solid rgba(255,255,255,.14);border-radius:9px;padding:6px 10px;color:#dceaf5}\n.destpick svg{width:15px;height:15px;flex:none;color:var(--azure)}\n.destpick select{background:transparent;border:0;color:#fff;font-family:inherit;font-size:13px;font-weight:700;outline:none;cursor:pointer;max-width:190px}\n.destpick select option{color:#12202f}\n.sample{font-size:10px;font-weight:800;letter-spacing:1.2px;color:#ffd79a;background:rgba(194,100,31,.28);border:1px solid rgba(255,183,120,.4);border-radius:6px;padding:4px 8px;white-space:nowrap}\n@media (max-width:1180px){.sample{display:none}}\n.live{display:flex;align-items:center;gap:7px;font-size:12px;color:#bfe0f0;font-weight:600;margin-left:2px}\n.dot{width:8px;height:8px;border-radius:50%;background:#3ee08a;box-shadow:0 0 0 0 rgba(62,224,138,.7);animation:pulse 2s infinite}\n@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(62,224,138,.55)}70%{box-shadow:0 0 0 9px rgba(62,224,138,0)}100%{box-shadow:0 0 0 0 rgba(62,224,138,0)}}\n.spacer{flex:1}\n.controls{display:flex;align-items:center;gap:9px}\n.segset{display:flex;background:rgba(255,255,255,.09);border-radius:10px;padding:3px}\n.segset button{font-size:12.5px;font-weight:600;color:#c5d6e6;padding:6px 12px;border-radius:7px;transition:.15s}\n.segset button.on{background:var(--azure);color:#04141f;box-shadow:0 2px 8px rgba(28,156,216,.4)}\n.icon-btn{width:36px;height:36px;border-radius:9px;background:rgba(255,255,255,.1);display:grid;place-items:center;color:#dceaf5;transition:.15s}\n.icon-btn:hover{background:rgba(255,255,255,.2)}\n.icon-btn svg{width:18px;height:18px}\n.cta{background:var(--azure);color:#04141f;font-weight:700;font-size:13px;padding:9px 15px;border-radius:9px;display:flex;align-items:center;gap:7px;transition:.15s}\n.cta:hover{background:#33abe0;transform:translateY(-1px)}\n.cta svg{width:15px;height:15px}\n\n\/* ---------- Breadcrumb \/ subnav ---------- *\/\n.wrap{max-width:1320px;margin:0 auto;padding:22px 24px 60px}\n.crumbs{display:flex;align-items:center;gap:8px;font-size:13px;color:var(--text-2);margin-bottom:16px;flex-wrap:wrap}\n.crumbs a{color:var(--azure);font-weight:600}\n.crumbs .sep{color:var(--muted)}\n.pagehead{display:flex;align-items:flex-end;justify-content:space-between;gap:16px;margin-bottom:6px;flex-wrap:wrap}\n.pagehead h1{font-size:27px;letter-spacing:-.4px;line-height:1.15}\n.pagehead .eyebrow{font-size:11.5px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:var(--azure);margin-bottom:5px}\n.pagehead .meta{font-size:12.5px;color:var(--muted);text-align:right}\n\n\/* ---------- Cards \/ grid ---------- *\/\n.grid{display:grid;gap:16px}\n.card{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:18px 18px 16px}\n.card.pad0{padding:0;overflow:hidden}\n.card h3{font-size:13px;font-weight:700;letter-spacing:.2px;display:flex;align-items:center;gap:8px}\n.card h3 .hint{font-size:11px;color:var(--muted);font-weight:600}\n.card .ch-sub{font-size:12px;color:var(--text-2);margin-top:2px}\n.card-h{display:flex;justify-content:space-between;align-items:flex-start;margin-bottom:14px}\n\n\/* KPI hero band *\/\n.kpis{display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:16px}\n.kpi{position:relative;overflow:hidden}\n.kpi.hero{background:linear-gradient(140deg,var(--navy),#123056 90%);color:#fff;border:0}\n.kpi .k-label{font-size:12px;color:var(--text-2);font-weight:600;display:flex;align-items:center;gap:6px}\n.kpi.hero .k-label{color:#a8c6db}\n.kpi .k-val{font-size:34px;font-weight:700;letter-spacing:-1px;margin-top:7px;line-height:1}\n.kpi.hero .k-val{font-size:44px}\n.kpi .k-val .cur{font-size:.62em;opacity:.7;font-weight:600;vertical-align:.14em;margin-right:1px}\n.kpi .k-delta{font-size:12.5px;font-weight:700;margin-top:9px;display:inline-flex;align-items:center;gap:5px}\n.k-delta.up{color:var(--good)} .kpi.hero .k-delta.up{color:#5ef0a5}\n.kpi .k-foot{font-size:11.5px;color:var(--muted);margin-top:8px}\n.kpi.hero .k-foot{color:#8fb2ca}\n.spark{position:absolute;right:14px;bottom:12px;opacity:.9}\n.kpi.hero .glow{position:absolute;right:-40px;top:-40px;width:180px;height:180px;background:radial-gradient(circle,rgba(28,156,216,.5),transparent 70%);pointer-events:none}\n\n.row-2{grid-template-columns:1.35fr 1fr}\n.row-3{grid-template-columns:repeat(3,1fr)}\n.row-map{grid-template-columns:1.15fr .85fr}\n\n\/* Map *\/\n.mapwrap{position:relative;padding:8px}\n.mapwrap svg{width:100%;height:auto;display:block}\n.mk{cursor:pointer;transition:.15s}\n.mk circle.hit{fill:transparent}\n.mk .pin{transition:.15s;stroke:var(--surface);stroke-width:2}\n.mk:hover .pin,.mk.active .pin{filter:brightness(1.08)}\n.mk:hover .ring,.mk.active .ring{opacity:1}\n.mk .ring{fill:none;stroke:var(--azure);stroke-width:2;opacity:0;transition:.15s}\n.mk text{font-size:9.5px;font-weight:700;fill:var(--text);paint-order:stroke;stroke:var(--surface);stroke-width:3px;stroke-linejoin:round}\n.ca-outline{fill:var(--surface-2);stroke:var(--line);stroke-width:1.5}\nhtml[data-theme=\"dark\"] .ca-outline{fill:#0c1c2e;stroke:#20344c}\n\n\/* Location list *\/\n.loclist{display:flex;flex-direction:column;gap:2px}\n.locrow{display:grid;grid-template-columns:1fr auto auto;align-items:center;gap:12px;padding:11px 12px;border-radius:11px;cursor:pointer;transition:.13s;border:1px solid transparent}\n.locrow:hover{background:var(--surface-2);border-color:var(--line);transform:translateX(2px)}\n.locrow .lr-name{font-weight:700;font-size:13.5px}\n.locrow .lr-sub{font-size:11.5px;color:var(--muted);margin-top:1px}\n.locrow .lr-val{font-weight:700;font-size:14px;text-align:right}\n.locrow .lr-bar{grid-column:1\/-1;height:5px;border-radius:3px;background:var(--grid);overflow:hidden;margin-top:2px}\n.locrow .lr-bar i{display:block;height:100%;border-radius:3px;background:linear-gradient(90deg,var(--azure),#0f6fa0)}\n.locrow .chev{color:var(--muted)}\n\n\/* Funnel *\/\n.funnel{display:flex;flex-direction:column;gap:9px;margin-top:4px}\n.fstage{position:relative}\n.fstage .fbar{height:38px;border-radius:9px;display:flex;align-items:center;padding:0 13px;color:#fff;font-weight:700;font-size:13px;transition:width .6s cubic-bezier(.2,.8,.2,1);box-shadow:0 2px 8px rgba(14,34,64,.12)}\n.fstage .fmeta{position:absolute;right:0;top:50%;transform:translateY(-50%);display:flex;gap:12px;align-items:center;font-size:12px;color:var(--text-2);padding-right:4px}\n.fstage .fmeta b{color:var(--text);font-size:13px}\n.fstage .frate{font-size:11px;color:var(--muted);font-weight:600}\n\n\/* Legend *\/\n.legend{display:flex;flex-wrap:wrap;gap:14px;margin-top:12px;font-size:12px;color:var(--text-2)}\n.legend .li{display:flex;align-items:center;gap:6px;font-weight:600}\n.legend .sw{width:11px;height:11px;border-radius:3px}\n.legend .sw.line{height:3px;width:16px;border-radius:2px}\n\n\/* partner segment cards *\/\n.seg-cards{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}\n.seg-card{border:1px solid var(--line);border-radius:var(--radius-sm);padding:14px;cursor:pointer;transition:.15s;background:var(--surface)}\n.seg-card:hover{transform:translateY(-3px);box-shadow:var(--shadow)}\n.seg-card .sc-top{display:flex;align-items:center;gap:8px;font-size:12.5px;font-weight:700}\n.seg-card .sc-ic{width:26px;height:26px;border-radius:7px;display:grid;place-items:center}\n.seg-card .sc-ic svg{width:15px;height:15px;color:#fff}\n.seg-card .sc-val{font-size:23px;font-weight:700;letter-spacing:-.5px;margin-top:11px}\n.seg-card .sc-sub{font-size:11.5px;color:var(--muted);margin-top:3px}\n.seg-card .sc-count{font-size:11.5px;color:var(--text-2);font-weight:600;margin-top:9px;display:flex;justify-content:space-between;border-top:1px solid var(--line);padding-top:8px}\n\n\/* table *\/\ntable{width:100%;border-collapse:collapse;font-size:13px}\nth,td{text-align:right;padding:10px 10px;border-bottom:1px solid var(--line)}\nth{font-size:11px;text-transform:uppercase;letter-spacing:.6px;color:var(--muted);font-weight:700}\nth:first-child,td:first-child{text-align:left}\ntbody tr{cursor:pointer;transition:.12s}\ntbody tr:hover{background:var(--surface-2)}\ntd .pill{display:inline-block;font-size:11px;font-weight:700;padding:2px 8px;border-radius:20px}\n.tag-hi{background:rgba(12,163,12,.13);color:var(--good)}\n.tag-mid{background:rgba(28,156,216,.14);color:var(--azure-d)}\n\n\/* AI insight banner *\/\n.ai-banner{display:flex;gap:14px;align-items:flex-start;background:linear-gradient(100deg,rgba(28,156,216,.08),rgba(20,80,140,.05));border:1px solid var(--line);border-left:3px solid var(--azure);border-radius:var(--radius);padding:15px 18px;margin-bottom:16px}\n.ai-banner .ai-ic{flex:none;width:34px;height:34px;border-radius:9px;background:linear-gradient(135deg,var(--azure),var(--deep));display:grid;place-items:center;box-shadow:0 4px 12px rgba(28,156,216,.35)}\n.ai-banner .ai-ic svg{width:18px;height:18px;color:#fff}\n.ai-banner .ai-txt{font-size:13.5px;color:var(--text);line-height:1.55}\n.ai-banner .ai-txt b{color:var(--text)}\n.ai-banner .ai-txt .em{color:var(--azure-d);font-weight:700}\nhtml[data-theme=\"dark\"] .ai-banner .ai-txt .em{color:var(--azure)}\n.ai-banner .ai-tag{font-size:10.5px;font-weight:700;letter-spacing:1.4px;text-transform:uppercase;color:var(--azure-d);margin-bottom:3px;display:block}\n\n\/* tooltip *\/\n.tt{position:fixed;z-index:99;pointer-events:none;background:var(--navy);color:#fff;font-size:12px;padding:9px 12px;border-radius:9px;box-shadow:var(--shadow-lg);opacity:0;transition:opacity .1s;max-width:230px;line-height:1.45}\n.tt .tt-t{font-weight:700;margin-bottom:3px;font-size:12.5px}\n.tt .tt-r{display:flex;justify-content:space-between;gap:16px;color:#bcd4e6}\n.tt .tt-r b{color:#fff}\nhtml[data-theme=\"dark\"] .tt{background:#020a14;border:1px solid #1e3350}\n\n\/* misc *\/\n.chip{display:inline-flex;align-items:center;gap:6px;font-size:12px;font-weight:600;padding:5px 11px;border-radius:20px;background:var(--surface-2);border:1px solid var(--line);color:var(--text-2)}\n.chip .sw{width:9px;height:9px;border-radius:50%}\n.stat-inline{display:flex;gap:26px;flex-wrap:wrap;margin-top:2px}\n.stat-inline .si b{display:block;font-size:20px;font-weight:700;letter-spacing:-.4px}\n.stat-inline .si span{font-size:11.5px;color:var(--muted);font-weight:600}\n.backbtn{display:inline-flex;align-items:center;gap:6px;font-size:13px;font-weight:600;color:var(--azure);margin-bottom:12px}\n.backbtn svg{width:15px;height:15px}\n.gauge-track{height:9px;border-radius:5px;background:var(--grid);overflow:hidden;margin-top:8px}\n.gauge-track i{display:block;height:100%;border-radius:5px;background:linear-gradient(90deg,var(--s-state),#0f9c6d)}\n.note{font-size:11px;color:var(--muted);margin-top:12px;line-height:1.5}\n\/* engagement filters *\/\n.filters{display:flex;flex-wrap:wrap;gap:10px 18px;align-items:center;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:12px 16px;margin-bottom:16px}\n.fgroup{display:flex;align-items:center;gap:8px}\n.fgroup>.flab{font-size:11px;font-weight:700;letter-spacing:.5px;text-transform:uppercase;color:var(--muted)}\n.fseg{display:flex;background:var(--surface-2);border:1px solid var(--line);border-radius:9px;padding:3px;gap:2px}\n.fseg button{font-size:12.5px;font-weight:600;color:var(--text-2);padding:6px 12px;border-radius:6px;transition:.14s;white-space:nowrap}\n.fseg button.on{background:var(--azure);color:#04141f}\n.fsel{font-family:inherit;font-size:13px;font-weight:600;color:var(--text);background:var(--surface-2);border:1px solid var(--line);border-radius:8px;padding:7px 11px;cursor:pointer;outline:none}\n.fspace{flex:1}\n\/* A\/B test card *\/\n.ab-card{border:1px solid var(--line);border-radius:var(--radius-sm);padding:15px 16px;background:var(--surface)}\n.ab-head{display:flex;justify-content:space-between;align-items:flex-start;gap:10px;margin-bottom:12px}\n.ab-head .abt{font-size:13.5px;font-weight:700}\n.ab-head .abs{font-size:11px;color:var(--muted);margin-top:2px}\n.ab-badge{font-size:11px;font-weight:800;padding:4px 9px;border-radius:20px;white-space:nowrap}\n.ab-win{background:rgba(12,163,12,.14);color:var(--good)}\n.ab-none{background:rgba(139,150,165,.16);color:var(--text-2)}\n.ab-var{display:grid;grid-template-columns:auto 1fr auto;gap:10px;align-items:center;padding:9px 0;border-top:1px solid var(--line)}\n.ab-tag{width:22px;height:22px;border-radius:6px;display:grid;place-items:center;font-size:12px;font-weight:800;color:#fff}\n.ab-nm{font-size:12.5px;font-weight:600}\n.ab-sub{font-size:11px;color:var(--muted)}\n.ab-conv{text-align:right}\n.ab-conv b{font-size:19px;font-weight:700;letter-spacing:-.5px}\n.ab-conv span{font-size:10.5px;color:var(--muted);display:block}\n.ab-bar{grid-column:1\/-1;height:6px;border-radius:3px;background:var(--grid);overflow:hidden;margin-top:-2px}\n.ab-bar i{display:block;height:100%;border-radius:3px}\n.ab-foot{display:flex;justify-content:space-between;font-size:11.5px;color:var(--text-2);margin-top:11px;border-top:1px solid var(--line);padding-top:10px}\n.ab-foot b{color:var(--text)}\n.conv-pill{font-size:11px;font-weight:700;padding:2px 8px;border-radius:20px;background:rgba(28,156,216,.14);color:var(--azure-d)}\nhtml[data-theme=\"dark\"] .conv-pill{color:var(--azure)}\n.toggle-tbl{font-size:11.5px;color:var(--azure-d);font-weight:600;cursor:pointer}\nhtml[data-theme=\"dark\"] .toggle-tbl{color:var(--azure)}\n.hidden{display:none!important}\n.fade{animation:fade .35s ease}\n@keyframes fade{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}\n.footer{max-width:1320px;margin:0 auto;padding:20px 24px 40px;color:var(--muted);font-size:11.5px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;border-top:1px solid var(--line);margin-top:20px}\n\n@media (max-width:1080px){\n .kpis{grid-template-columns:1fr 1fr}.row-2,.row-map,.row-3{grid-template-columns:1fr}.seg-cards{grid-template-columns:1fr 1fr}\n}\n@media print{\n .topbar,.cta,.icon-btn,.segset,.toggle-tbl{display:none!important}\n body{background:#fff}.card{box-shadow:none;border:1px solid #ccc;break-inside:avoid}\n}\n\n\/* ===================== TrueOmni Design System overrides ===================== *\/\n.eyebrow{color:var(--azure)!important;text-transform:uppercase;letter-spacing:.12em;font-weight:600}\n.eyebrow::before{content:'\\2500\\2500 ';color:var(--azure);font-weight:700;letter-spacing:0}\n.card{border-top:3px solid var(--azure)}\n.pagehead h1{letter-spacing:-.01em}\n.pagehead h1::after{content:'\\2022';color:var(--azure);margin-left:3px;font-weight:900}\n.crumbs a{color:var(--azure)}\n<\/style>\n<\/head>\n<body>\n\n<!-- =================== TOP BAR =================== -->\n<header class=\"topbar\">\n <div class=\"topbar-inner\">\n <div class=\"brand\">\n <span class=\"mark\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 20h18M6 20V10m4 10V5m4 15v-7m4 7V8\" stroke=\"#fff\" stroke-width=\"2.4\" stroke-linecap=\"round\"\/><\/svg><\/span>\n <div>\n <div class=\"name\">True<b>Impact<\/b><\/div>\n <div class=\"sub\">Destination Performance Intelligence<\/div>\n <\/div>\n <\/div>\n <label class=\"destpick\" style=\"display:none\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 21s-7-6.2-7-11a7 7 0 1114 0c0 4.8-7 11-7 11z\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><circle cx=\"12\" cy=\"10\" r=\"2.5\" stroke=\"currentColor\" stroke-width=\"1.8\"\/><\/svg><select id=\"destSel\"><\/select><\/label>\n <span class=\"sample\" title=\"OPPORTUNITY SCENARIO \u00b7 modeled pre-deployment projection (14\u219220 kiosk \/ 20 screen ramp). Visit California has no TrueOmni deployment today. Illustrative \u2014 not audited results.\">MODELED<\/span>\n <div class=\"live\"><span class=\"dot\"><\/span> PROJECTION \u00b7 pre-deployment<\/div>\n <div class=\"spacer\"><\/div>\n <div class=\"controls\">\n <div class=\"segset\" id=\"periodSel\">\n <button data-p=\"q\" >Quarter<\/button>\n <button data-p=\"ytd\">YTD<\/button>\n <button data-p=\"t12\" class=\"on\">Trailing 12 mo<\/button>\n <\/div>\n <button class=\"icon-btn\" id=\"themeBtn\" title=\"Toggle theme\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M21 12.8A9 9 0 1111.2 3a7 7 0 009.8 9.8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n <\/button>\n <button class=\"cta\" onclick=\"window.print()\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 9V3h12v6M6 18H4v-6h16v6h-2M8 14h8v7H8z\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n Council Briefing\n <\/button>\n <\/div>\n <\/div>\n<\/header>\n\n<div class=\"wrap\">\n <div id=\"app\"><\/div>\n<\/div>\n\n<footer class=\"footer\">\n <div>\u00a9 TrueOmni 2026 \u00b7 TrueImpact Executive Dashboard \u00b7 Scottsdale, AZ \u00b7 www.trueomni.com \u00b7 833-300-6664<\/div>\n <div>Visit California \u00b7 <b>OPPORTUNITY SCENARIO<\/b> \u2014 modeled pre-deployment projection, figures in USD (no FX conversion). Statewide statistics are real and cited: Visit California \/ Dean Runyan Associates (pub. 2026-04-20) and Tourism Economics for Visit California (pub. 2026-06-01). The 20-kiosk \/ 20-screen network, its exposures, the 12.0% \/ 8.8% \/ 11.0% blended tax assumption and all media & signage economics are TrueOmni\u2019s own modeling \u2014 no TrueOmni deployment exists in California today. Cite under NDA.<\/div>\n<\/footer>\n\n<div class=\"tt\" id=\"tt\"><\/div>\n\n<!-- =================== DATA MODEL =================== -->\n<script id=\"model\">\n\/* ------------------------------------------------------------------\n TrueImpact data model \u2014 VISIT CALIFORNIA edition.\n *** OPPORTUNITY SCENARIO \u00b7 PRE-DEPLOYMENT \u00b7 MODELED ***\n\n Visit California has NO TrueOmni deployment and there was NO discovery\n call behind this file. Two layers, deliberately kept apart:\n\n LAYER 1 \u2014 REAL, CITED, PUBLISHED (the CONTEXT block below):\n A) \"2025 Economic Impact of Travel,\" Visit California \/ Dean Runyan\n Associates, published 2026-04-20.\n https:\/\/industry.visitcalifornia.com\/research\/reports\/economic-impact\n B) \"Visitation and Spend Forecast (May 2026),\" Tourism Economics for\n Visit California, published 2026-06-01.\n https:\/\/industry.visitcalifornia.com\/research\/reports\/travel-forecast\n Cross-check: Source B's 2025 domestic $133.45B + international $25.41B\n = $158.86B \u2248 Source A's $158.9B. Two independent reports reconcile.\n\n LAYER 2 \u2014 MODELED BY TRUEOMNI (everything else in this block):\n 15 real California gateway zones, 20 kiosks + 20 digital-signage\n screens ramping 14 \u2192 18 \u2192 20 kiosks, ~7.08M annual kiosk exposures\n (\u22482.6% of the real 271.4M statewide visitor base \u2014 a deliberately focused\n pilot, NOT statewide saturation). Kiosk and\n screen counts, exposures, per-zone spend, tax assumption, modules,\n campaigns and media\/signage economics are TrueOmni's own design work.\n Nothing here implies Visit California owns TrueOmni hardware today.\n\n US tax variant. Currency: US dollars only (no FX toggle).\n Every headline number is DERIVED in deriveMetrics() so the math is\n transparent and can be re-pointed at a live attribution feed at go-live.\n------------------------------------------------------------------ *\/\nconst FUNNEL = { highIntent:0.17, conversion:0.14 }; \/\/ TrueOmni platform benchmarks\nconst INFL_RATE = 0.85; \/\/ influenced $ per $1 direct (Tourism Economics tail; 0.7\u20131.1)\nconst LODGING_SHARE = 0.34; \/\/ of captured visitor spend that is lodging (TOT base)\nconst DINING_RETAIL_SHARE = 0.46; \/\/ taxable sales base (dining + retail + attraction tickets)\nconst RENTAL_SHARE = 0.08; \/\/ of captured spend attributable to car rental (excise base)\nconst STATE_INCOME_RATE = 0.018; \/\/ blended state general-fund capture on total impact\nconst RECIRC_MULT = 0.9; \/\/ local re-spend of each public tax $ (induced, soft)\n\n\/* ==================================================================\n REAL, CITED STATEWIDE CONTEXT \u2014 published figures, verbatim.\n Rendered as the destination-context KPI strip at the TOP of the\n overview, ABOVE anything modeled. Nothing in this block is TrueOmni's.\n================================================================== *\/\nconst CONTEXT={\n label:'California\u2019s visitor economy \u00b7 real published statistics',\n hint:'cited \u2014 not modeled',\n tiles:[\n {label:'Annual visitors', val:'271.4M', delta:'275.5M forecast for 2026 (+1.5%, +4.1M visits)',\n foot:'2025 preliminary total visits \u2014 \u201cVisitation and Spend Forecast (May 2026),\u201d Tourism Economics for Visit California, pub. 2026-06-01'},\n {label:'Visitor spending', val:'$158.9B', delta:'$166.5B forecast for 2026 (+4.8%, +$7.6B)',\n foot:'2025, +1.7% vs 2024 \u2014 \u201c2025 Economic Impact of Travel,\u201d Visit California \/ Dean Runyan Associates, pub. 2026-04-20'},\n {label:'Travel-supported jobs', val:'1.2M', delta:'+4,350 jobs (+0.4%) vs 2024',\n foot:'2025 \u2014 Dean Runyan Associates for Visit California, pub. 2026-04-20'},\n {label:'State & local tax revenue', val:'$13.6B', delta:'+3.6% vs 2024',\n foot:'2025 \u2014 Dean Runyan Associates, pub. 2026-04-20. Supersedes the earlier \u201c$12.6B+\u201d internal estimate'},\n {label:'Industry stakeholders', val:'20,000+', delta:'',\n foot:'Prior leadership estimate (2026-07-27) \u2014 not drawn from either published report'},\n ],\n note:'Sources: \u201c2025 Economic Impact of Travel,\u201d Visit California \/ Dean Runyan Associates (published 2026-04-20) and \u201cVisitation and Spend Forecast (May 2026),\u201d Tourism Economics for Visit California (published 2026-06-01). Cross-check: the forecast\u2019s 2025 domestic $133.45B + international $25.41B = $158.86B, reconciling with Dean Runyan\u2019s $158.9B \u2014 two independent reports agreeing. Everything below this strip is a MODELED TrueOmni opportunity scenario.',\n};\n\n\/\/ period scaling (of full-deployment trailing-12 baseline)\nconst PERIODS = { t12:{label:'Trailing 12 months (annualized, full deployment)',k:1}, ytd:{label:'Year to date (2026)',k:0.545}, q:{label:'This quarter (Q2 2026)',k:0.262} };\n\n\/\/ Partner segment metadata\nconst SEG = {\n hotels: {name:'Hotels & Lodging', color:'var(--s-hotels)', raw:'#1C9CD8'},\n dining: {name:'Restaurants & Dining', color:'var(--s-dining)', raw:'#EB6834'},\n attractions: {name:'Attractions & Tours', color:'var(--s-attractions)', raw:'#008300'},\n events: {name:'Events & Venues', color:'var(--s-events)', raw:'#E87BA4'},\n};\n\n\/* seasonal shape (Jan..Dec) \u2014 CALIFORNIA: one broad, evergreen statewide\n curve. Summer peak (Jul\/Aug), a modest December holiday bump, a shallow\n Jan\/Feb trough. Deliberately flatter than a single-attraction destination:\n the state spans desert, coast, wine country, mountains and cities, so the\n statewide blend never collapses in any month. MODELED shape. *\/\nconst SEASON = {\n california:[.82,.80,.92,1.00,1.06,1.14,1.28,1.24,1.08,.98,.86,.92],\n};\nconst MONTHS=['Jul','Aug','Sep','Oct','Nov','Dec','Jan','Feb','Mar','Apr','May','Jun'];\n\n\/* ==================================================================\n DESTINATION REGISTRY \u2014 single tenant: Visit California.\n Each \"location\" is a MODELED kiosk + signage cluster in a real\n California gateway. x,y = map coords in the 480\u00d7620 space (stylized\n California: north-west top, south-east bottom).\n\n HOW THE NETWORK WAS SIZED (modeled, per-zone anchored):\n kiosks and exposures are set from each location's OWN real visitor \/\n passenger scale \u2014 LAX ~76M passengers, SFO ~50M, SAN ~25M, SJC ~12M,\n SMF ~12M; Disneyland-area Anaheim ~25M visitors; Lake Tahoe ~15M;\n Palm Springs \/ Coachella Valley ~14M; Monterey County ~8M; Santa\n Barbara ~7.5M; SLO County ~7.5M; Napa ~3.7M + Sonoma wine-region\n visitors; Yosemite NP ~4.1M recreation visits; Joshua Tree ~3.3M +\n Death Valley ~1.1M; Redwood NP + North Coast ~1.5M. Zones were sized\n bottom-up and then summed \u2014 the total was NOT back-solved from a\n percentage of the state figure. It lands at ~7.08M kiosk exposures,\n \u22482.6% of the real 271.4M statewide visitor base.\n\n screens = digital-signage count (non-interactive broadcast screens).\n Modeled at 1 digital-signage screen per kiosk (1:1) across the\n flagship zones. 20 screens total. MODELED.\n\n tax = {tot:TOT%, sales:combined sales%, rental:rental-car excise%} \u2014\n a single STATEWIDE-BLENDED assumption applied uniformly to all 15\n zones (TOT 12.0%, sales 8.8%, rental-car 11.0%). Per-city precision is\n not defensible across 15 unconfirmed locations, so no per-zone rates\n are claimed. Confirm real local rates before any zone goes external.\n\n phase = deployment wave (1 = launch flagships \u2192 3 = full pilot network).\n================================================================== *\/\nconst DESTINATIONS = {\n ca:{ name:'Visit California', kind:'State Tourism Marketing Organization', scope:'Statewide', region:'California (statewide)',\n outline:'M92,56 L250,56 L250,214 L410,468 L396,520 L330,556 L296,516 L280,470 L238,440 L208,392 L176,340 L162,296 L150,250 L128,190 L108,120 Z',\n lake:'M92,56 L108,120 L128,190 L150,250 L162,296 L176,340 L208,392 L238,440 L280,470 L296,516 L330,556 L300,600 L20,600 L20,56 Z',\n lakeLabel:{x:74,y:404,t:'Pacific Ocean'},\n locations:[\n {id:'la', name:'LAX \u00b7 Greater Los Angeles', sites:'LAX terminals \u00b7 Hollywood \u00b7 Santa Monica \u00b7 L.A. LIVE', x:290,y:480, kiosks:5, screens:5, phase:1, exposures:1_900_000, interactionRate:.43, avgSpend:292, tax:{tot:12.0,sales:8.8,rental:11.0}, season:'california', mix:{hotels:.40,dining:.26,attractions:.22,events:.12}, note:'The state\u2019s largest gateway \u2014 LAX moves ~76M passengers a year and greater Los Angeles hosts ~49.5M visitors. Anchor flagship of the modeled Phase-1 pilot.', badge:'Phase 1'},\n {id:'sf', name:'San Francisco', sites:'SFO \u00b7 Fisherman\u2019s Wharf \u00b7 Moscone Center \u00b7 Union Square', x:168,y:302, kiosks:4, screens:4, phase:1, exposures:1_500_000, interactionRate:.45, avgSpend:318, tax:{tot:12.0,sales:8.8,rental:11.0}, season:'california', mix:{hotels:.42,dining:.26,attractions:.20,events:.12}, note:'SFO handles ~50M passengers a year; the city carries California\u2019s highest per-visitor spend and its densest hotel + convention core. Modeled Phase-1 flagship.', badge:'Phase 1'},\n {id:'sd', name:'San Diego', sites:'SAN \u00b7 Gaslamp Quarter \u00b7 Balboa Park \u00b7 Convention Center', x:318,y:528, kiosks:3, screens:3, phase:1, exposures:1_050_000, interactionRate:.44, avgSpend:268, tax:{tot:12.0,sales:8.8,rental:11.0}, season:'california', mix:{hotels:.38,dining:.24,attractions:.26,events:.12}, note:'~32M annual visitors and 800K+ convention attendees; SAN moves ~25M passengers. Cross-border Mexico arrivals add a second demand engine. Modeled Phase-1 flagship.', badge:'Phase 1'},\n {id:'ana', name:'Anaheim \u00b7 Orange County', sites:'Anaheim Convention Center \u00b7 Resort District \u00b7 theme-park gateways', x:298,y:498, kiosks:2, screens:2, phase:1, exposures:780_000, interactionRate:.46, avgSpend:296, tax:{tot:12.0,sales:8.8,rental:11.0}, season:'california', mix:{hotels:.44,dining:.22,attractions:.22,events:.12}, note:'~25M visitors and 22,000+ hotel rooms in a walkable resort district \u2014 the highest modeled interaction rate in the network (captive, multi-day, family audiences). Modeled Phase-1 flagship.', badge:'Phase 1'},\n {id:'sac', name:'Sacramento \u00b7 Capital Region', sites:'SMF \u00b7 State Capitol \u00b7 Old Sacramento \u00b7 Golden 1 Center', x:212,y:262, kiosks:2, screens:2, phase:2, exposures:560_000, interactionRate:.40, avgSpend:205, tax:{tot:12.0,sales:8.8,rental:11.0}, season:'california', mix:{hotels:.32,dining:.28,attractions:.20,events:.20}, note:'SMF moves ~12M passengers; the capital adds legislative, group and in-state road-trip traffic \u2014 and puts the network in front of the policymakers who fund tourism.'},\n {id:'ps', name:'Palm Springs \u00b7 Coachella Valley', sites:'PSP \u00b7 Palm Canyon Dr \u00b7 Aerial Tramway \u00b7 festival grounds', x:344,y:478, kiosks:1, screens:1, phase:2, exposures:320_000, interactionRate:.42, avgSpend:288, tax:{tot:12.0,sales:8.8,rental:11.0}, season:'california', mix:{hotels:.46,dining:.24,attractions:.16,events:.14}, note:'~14M annual visitors to the Coachella Valley, resort-led and festival-spiked; the most lodging-weighted zone in the modeled network.'},\n {id:'napa', name:'Napa\u2013Sonoma Wine Country', sites:'Napa Valley \u00b7 Sonoma Plaza \u00b7 Oxbow Public Market \u00b7 Healdsburg', x:170,y:262, kiosks:1, screens:1, phase:2, exposures:300_000, interactionRate:.44, avgSpend:356, tax:{tot:12.0,sales:8.8,rental:11.0}, season:'california', mix:{hotels:.38,dining:.34,attractions:.22,events:.06}, note:'Napa draws ~3.7M visitors and Sonoma County several million more; the highest modeled per-visitor spend in the network \u2014 small volume, premium basket.'},\n {id:'tahoe', name:'Lake Tahoe', sites:'South Lake Tahoe \u00b7 Truckee \u00b7 Heavenly Village \u00b7 resort lodges', x:252,y:230, kiosks:1, screens:1, phase:3, exposures:340_000, interactionRate:.38, avgSpend:262, tax:{tot:12.0,sales:8.8,rental:11.0}, season:'california', mix:{hotels:.44,dining:.24,attractions:.24,events:.08}, note:'~15M annual visitors across the basin, genuinely two-season (ski + summer lake) \u2014 the zone that best tests off-peak automation.'},\n {id:'mry', name:'Monterey \u00b7 Carmel \u00b7 Big Sur', sites:'Cannery Row \u00b7 Monterey Bay Aquarium \u00b7 Carmel-by-the-Sea \u00b7 Highway 1', x:204,y:380, kiosks:1, screens:1, phase:3, exposures:330_000, interactionRate:.39, avgSpend:274, tax:{tot:12.0,sales:8.8,rental:11.0}, season:'california', mix:{hotels:.40,dining:.26,attractions:.26,events:.08}, note:'Monterey County hosts ~8M visitors; the Highway 1 touring corridor makes this the strongest wayfinding and itinerary use-case in the network.'},\n ]},\n};\n\nlet activeDest='ca';\nfunction ACT(){return DESTINATIONS[activeDest];}\nfunction LOCS(){return ACT().locations;}\nfunction findLoc(id){return LOCS().find(l=>l.id===id);}\n\n\/* MODELED deployment ramp \u2014 14 \u2192 18 \u2192 20 kiosks (14 \u2192 18 \u2192 20 screens).\n Phase 1 = the four highest-volume gateways (fastest proof, biggest\n stakeholder audiences). Phases 2\u20133 add regional and park gateways so the\n network reads statewide rather than metro-only. Windows are illustrative. *\/\nconst PHASES=[\n {n:1, name:'Phase 1 \u00b7 Gateway flagships', window:'Weeks 0\u20138', ids:['la','sf','sd','ana']},\n {n:2, name:'Phase 2 \u00b7 Regional gateways', window:'Weeks 9\u201320', ids:['la','sf','sd','ana','sac','ps','napa']},\n {n:3, name:'Phase 3 \u00b7 Full pilot network', window:'Weeks 21\u201336', ids:['la','sf','sd','ana','sac','ps','napa','tahoe','mry']},\n];\n\n\/* ==================================================================\n MEDIA NETWORK (interactive-kiosk advertising) \u2014 structure from the\n Omni Media Network product (native direct-sold containers + Google Ad\n Manager programmatic). NO rate card exists for Visit California, so\n revenue is MODELED on the TrueOmni platform benchmark of\n $500\u20131,500\/kiosk\/month at mature fill. Figures in USD. MODELED.\n================================================================== *\/\nconst MEDIA={\n perKioskMo:{floor:500, mid:1000, strong:1500}, \/\/ USD \/ kiosk \/ month at mature fill (platform benchmark \u2014 MODELED)\n imprPerEncounter:3.2, \/\/ ad visualizations per kiosk encounter across containers\n fillMature:0.70, \/\/ sell-through at maturity\n fillByPhase:{1:0.35, 2:0.55, 3:0.70},\n streamSplit:{direct:0.62, programmatic:0.38}, \/\/ native direct-sold vs GAM programmatic (mature)\n softwareYr:18000, \/\/ ~$900\/kiosk\/yr platform software across 20 kiosks (MODELED)\n capital:280000, \/\/ ~$14K\/kiosk all-in hardware + install + content (MODELED)\n inventory:[ \/\/ ad-revenue share by container type (product structure)\n {id:'video', name:'Full-screen video (kiosk attract loop)', share:.30},\n {id:'banner', name:'Home & footer banners', share:.24},\n {id:'rail', name:'Events \/ listings side-rail', share:.18},\n {id:'sponsored',name:'Sponsored listings & tiles', share:.16},\n {id:'qr', name:'QR-conversion sponsorships', share:.12},\n ],\n};\nfunction mediaMetrics(k=1, locs=LOCS()){\n const r=rollup(k,locs);\n const kiosks=r.kiosks;\n const impressions=r.exposures*MEDIA.imprPerEncounter;\n const band={}; for(const s in MEDIA.perKioskMo) band[s]=kiosks*MEDIA.perKioskMo[s]*12*k;\n const rev=band.mid;\n const cpm=impressions? rev\/(impressions\/1000):0;\n const byStream={direct:rev*MEDIA.streamSplit.direct, programmatic:rev*MEDIA.streamSplit.programmatic};\n const byInv=MEDIA.inventory.map(it=>({...it, v:rev*it.share}));\n return {kiosks,impressions,band,rev,cpm,byStream,byInv};\n}\n\n\/* ==================================================================\n DIGITAL SIGNAGE \u2014 non-interactive broadcast screens (OMNI Signage).\n Screens deliver REACH and ad inventory; they do NOT transact.\n 20 modeled screens across the 9 flagship zones (1 per kiosk). Rates are the TrueOmni\n platform benchmark ($200\u2013800\/screen\/month) \u2014 no Visit California rate\n card exists. MODELED.\n\n GUARDRAIL: signage impressions are reach, not interactions. They never\n feed `interactions`, attributed visitors, `avgSpend`, or the economic-\n impact \/ tax totals \u2014 those stay strictly kiosk-derived. Signage\n contributes screens, reach, impressions, dwell, share of voice and ad\n revenue, and nothing else.\n================================================================== *\/\nconst SIGNAGE={\n enabled:true,\n perScreenMo:{floor:200, mid:450, strong:800}, \/\/ ad revenue \/ screen \/ month at mature fill (MODELED)\n loopSec:60, spotSec:15, \/\/ playlist loop + spot length \u2192 spots per loop \u2192 share of voice\n viewShare:0.62, \/\/ share of a zone's foot traffic that passes a screen's view zone\n imprPerPasserby:4.2, \/\/ screen impressions per person per pass\n dwellSec:8, \/\/ avg attention seconds \u2014 the DOOH quality metric\n fillMature:0.65, fillByPhase:{1:0.30,2:0.50,3:0.65},\n capitalPerScreen:4200, softwarePerScreenYr:600,\n formats:[ \/\/ revenue share by format, sums to ~1.0 (unified digital signage \u2014 no separate video-wall class)\n {id:'portrait', name:'Portrait posters (corridor \/ lobby)', share:.42},\n {id:'landscape',name:'Landscape promo screens', share:.30},\n {id:'wayfind', name:'Wayfinding & directory boards', share:.20},\n {id:'outdoor', name:'Outdoor \/ weatherized', share:.08},\n ],\n};\nfunction signageMetrics(k=1, locs=LOCS()){\n if(!SIGNAGE.enabled) return null;\n const screens=locs.reduce((s,L)=>s+(L.screens||0),0);\n const reach=locs.reduce((s,L)=>s+L.exposures,0)*k*SIGNAGE.viewShare;\n const impressions=reach*SIGNAGE.imprPerPasserby;\n const band={}; for(const s in SIGNAGE.perScreenMo) band[s]=screens*SIGNAGE.perScreenMo[s]*12*k;\n const rev=band.mid;\n const cpm=impressions? rev\/(impressions\/1000):0;\n const spotsPerLoop=Math.round(SIGNAGE.loopSec\/SIGNAGE.spotSec);\n const shareOfVoice=1\/spotsPerLoop;\n const capital=screens*SIGNAGE.capitalPerScreen, softwareYr=screens*SIGNAGE.softwarePerScreenYr;\n const byFormat=SIGNAGE.formats.map(f=>({...f, v:rev*f.share}));\n return {screens,reach,impressions,band,rev,cpm,spotsPerLoop,shareOfVoice,capital,softwareYr,byFormat};\n}\nfunction screensOf(locs=LOCS()){return locs.reduce((s,L)=>s+(L.screens||0),0);}\n\n\/* ---- derive all metrics for one location at a period scale ----\n KIOSK-DERIVED ONLY. Signage never enters this function. ---- *\/\nfunction deriveMetrics(L, k=1){\n const exposures = L.exposures*k;\n const interactions = exposures*L.interactionRate;\n const highIntent = interactions*FUNNEL.highIntent;\n const conversions = highIntent*FUNNEL.conversion;\n const directSpend = conversions*L.avgSpend; \/\/ visitor $ captured & attributed (USD)\n const direct = directSpend;\n const influenced = directSpend*INFL_RATE;\n const total = direct+influenced;\n \/\/ -------- US locality tax engine (attributed spend flows into each base) --------\n const r = L.tax; \/\/ {tot:TOT%, sales:sales%, rental:rental%}\n const taxableSpend = directSpend + influenced*0.5; \/\/ direct + half of influenced re-spend\n const hotelTOT = taxableSpend*LODGING_SHARE*(r.tot\/100); \/\/ transient-occupancy tax\n const salesTax = taxableSpend*DINING_RETAIL_SHARE*(r.sales\/100);\/\/ sales & use\n const rentalTax = taxableSpend*RENTAL_SHARE*(r.rental\/100); \/\/ rental-car excise\n const localSub = hotelTOT+salesTax+rentalTax; \/\/ stays in \/ shared with the jurisdiction\n const stateTax = total*STATE_INCOME_RATE; \/\/ state general-fund capture\n const tax = localSub+stateTax;\n const recirc = tax*RECIRC_MULT; \/\/ SOFT: public $ re-spent in community\n const taxLocal = localSub, taxState = stateTax;\n const taxBreak = {hotelTOT,salesTax,rentalTax,stateTax};\n const partners = {};\n for(const s in L.mix){ partners[s] = directSpend*L.mix[s]*1.0 + influenced*L.mix[s]*0.6; }\n const revAssist = L.kiosks*1500 + (L.kiosks>5?L.kiosks*1100:L.kiosks*700); \/\/ sponsored + seasonal ad\n return {exposures,interactions,highIntent,conversions,directSpend,direct,influenced,total,taxLocal,taxState,tax,taxBreak,recirc,partners,revAssist};\n}\nfunction seriesFor(L,k=1){\n const m=deriveMetrics(L,k); const sh=SEASON[L.season];\n const base=m.total\/sh.reduce((a,b)=>a+b,0);\n const order=[6,7,8,9,10,11,0,1,2,3,4,5];\n return order.map(i=>base*sh[i]);\n}\nfunction rollup(k=1, locs=LOCS()){\n const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,revAssist:0,kiosks:0,\n partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n locs.forEach(L=>{const m=deriveMetrics(L,k);for(const key in acc){\n if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n else if(key==='kiosks'){acc.kiosks+=L.kiosks;}\n else if(m[key]!=null)acc[key]+=m[key];}});\n return acc;\n}\nfunction rollupSeries(k=1, locs=LOCS()){\n const t=new Array(12).fill(0);\n locs.forEach(L=>{const s=seriesFor(L,k);s.forEach((v,i)=>t[i]+=v);});\n return t;\n}\n\n\/* ---------- (network roll-up retained but unused in single-tenant) ---------- *\/\nconst NETWORK={ destinations:1, kiosks:20, targetTotal:0, targetTax:0, targetActions:0 };\nfunction mergeRollups(list){\n const acc={exposures:0,interactions:0,highIntent:0,conversions:0,directSpend:0,direct:0,influenced:0,total:0,taxLocal:0,taxState:0,tax:0,recirc:0,revAssist:0,kiosks:0,\n partners:{hotels:0,dining:0,attractions:0,events:0}, taxBreak:{hotelTOT:0,salesTax:0,rentalTax:0,stateTax:0}};\n list.forEach(m=>{for(const key in acc){\n if(key==='partners'){for(const s in acc.partners)acc.partners[s]+=m.partners[s];}\n else if(key==='taxBreak'){for(const s in acc.taxBreak)acc.taxBreak[s]+=m.taxBreak[s];}\n else if(m[key]!=null)acc[key]+=m[key];}});\n return acc;\n}\nfunction scaleRollup(m,f){const o=JSON.parse(JSON.stringify(m));for(const key in o){ if(key==='partners'||key==='taxBreak'){for(const s in o[key])o[key][s]*=f;} else o[key]*=f; }return o;}\nconst NET_IDS=['ca'];\nfunction destRollup(id,k){return rollup(k, DESTINATIONS[id].locations);}\nfunction networkAgg(k=1){const parts=NET_IDS.map(id=>destRollup(id,k));const real=mergeRollups(parts);const net=scaleRollup(real,1);net.kiosks=real.kiosks;net.destinations=1;return {real,net,others:scaleRollup(real,0),scale:1,parts};}\nfunction networkSeries(k=1){return rollupSeries(k, LOCS());}\n\n\/* ==================================================================\n ENGAGEMENT DRILL-THROUGH \u2014 ILLUSTRATIVE module and campaign sets.\n No TrueOmni Product & Scope Definition document exists for Visit\n California, so this is a generic representative loadout, NOT a\n contracted scope. Shares sum to 1.0. MODELED \/ ILLUSTRATIVE.\n================================================================== *\/\nconst MODULES=[\n {id:'map', name:'OMNI Maps', tag:'attractions', share:.22, dwell:82, intentRel:0.9, convRel:0.8},\n {id:'itin', name:'OMNI Itinerary', tag:'attractions', share:.20, dwell:150, intentRel:1.9, convRel:1.6},\n {id:'wayfind',name:'OMNI Wayfinding', tag:'attractions', share:.18, dwell:70, intentRel:0.7, convRel:0.6},\n {id:'ads', name:'Advertising \/ Media Network', tag:'events', share:.14, dwell:36, intentRel:0.8, convRel:0.7},\n {id:'deals', name:'Deals & Passes', tag:'dining', share:.14, dwell:120, intentRel:2.1, convRel:1.9},\n {id:'lang', name:'Multi-language & ADA', tag:'hotels', share:.12, dwell:44, intentRel:0.6, convRel:0.5},\n];\nconst CAMP_TYPE={ 'Pass \/ loyalty':'#1C9CD8','Automation':'#1BAF7A','Partner co-op':'#EB6834','Group \/ MICE':'#14508C','Paid media':'#E87BA4','Content':'#008300','Itinerary \/ CRM':'#6B4FB0','Promotions':'#EDA100' };\nconst CAMPAIGNS=[\n {id:'sponsored', name:'Sponsored Placements (Media Network)', type:'Paid media', share:.20, intentRel:0.9, convRel:0.8, cpi:0.55},\n {id:'passport', name:'Statewide Explorer Pass', type:'Pass \/ loyalty', share:.18, intentRel:1.6, convRel:1.5, cpi:0.90},\n {id:'coop', name:'Regional Partner Co-op', type:'Partner co-op', share:.16, intentRel:1.3, convRel:1.2, cpi:1.10},\n {id:'itinerary', name:'Plan-Your-Trip Push', type:'Itinerary \/ CRM', share:.16, intentRel:1.8, convRel:1.6, cpi:1.40},\n {id:'intl', name:'International Welcome (multi-language)',type:'Content', share:.16, intentRel:1.1, convRel:1.0, cpi:0.70},\n {id:'flash', name:'Deals & Flash Offers', type:'Promotions', share:.14, intentRel:1.4, convRel:1.7, cpi:0.95},\n];\nconst AB_TESTS=[\n {id:'t1', camp:'passport', name:'Statewide Explorer Pass \u2014 hero creative', a:'Coast hero', b:'Parks hero', split:.5, bLift:1.14, conf:0.95, status:'B winning'},\n {id:'t2', camp:'itinerary', name:'Plan-Your-Trip \u2014 CTA copy', a:'\u201cBuild your trip\u201d', b:'\u201cGet my itinerary\u201d', split:.5, bLift:1.11, conf:0.92, status:'B winning'},\n {id:'t3', camp:'sponsored', name:'Sponsored placement \u2014 layout', a:'Carousel', b:'Full-card', split:.5, bLift:0.95, conf:0.87, status:'A winning'},\n {id:'t4', camp:'intl', name:'International Welcome \u2014 language prompt', a:'Flag row', b:'Auto-detect', split:.5, bLift:1.07, conf:0.74, status:'No winner yet'},\n];\nfunction splitFunnel(m, items, segShares){\n const sSum=items.reduce((a,b)=>a+b.share,0);\n const rows=items.map(it=>{\n let w=it.share\/sSum;\n if(segShares && it.tag){ w*=Math.max(0.35, 1+0.7*((segShares[it.tag]||.25)-0.25)); }\n return {it, w};\n });\n const wSum=rows.reduce((a,b)=>a+b.w,0);\n rows.forEach(r=>r.w\/=wSum);\n const hiRaw=rows.map(r=>r.w*r.it.intentRel), hiS=hiRaw.reduce((a,b)=>a+b,0);\n const cvRaw=rows.map((r,i)=>hiRaw[i]*r.it.convRel), cvS=cvRaw.reduce((a,b)=>a+b,0);\n return rows.map((r,i)=>{\n const interactions=m.interactions*r.w;\n const highIntent=m.highIntent*hiRaw[i]\/hiS;\n const conversions=m.conversions*cvRaw[i]\/cvS;\n const exposures=m.exposures*r.w;\n const impact=m.total*cvRaw[i]\/cvS;\n const timeHrs=r.it.dwell? interactions*r.it.dwell\/3600 : null;\n const spend=r.it.cpi!=null? interactions*r.it.cpi : null;\n return {...r.it, exposures, interactions, highIntent, conversions, impact, timeHrs, spend,\n convRate:conversions\/interactions, roas:spend?impact\/spend:null, valPerK:impact\/(interactions\/1000)};\n });\n}\nfunction segSharesOf(m){const t=Object.values(m.partners).reduce((a,b)=>a+b,0)||1;const o={};for(const s in m.partners)o[s]=m.partners[s]\/t;return o;}\n<\/script>\n\n<!-- =================== FORMAT + CHART HELPERS =================== -->\n<script id=\"helpers\">\nconst $=(s,r=document)=>r.querySelector(s);\nconst NS='http:\/\/www.w3.org\/2000\/svg';\nfunction el(t,a={},kids=[]){const e=document.createElementNS(NS,t);for(const k in a)e.setAttribute(k,a[k]);(Array.isArray(kids)?kids:[kids]).forEach(c=>c!=null&&e.appendChild(typeof c==='string'?document.createTextNode(c):c));return e;}\nlet CUR='USD'; \/\/ US destination \u2014 USD only, no currency toggle\nconst FX={USD:1}; \/\/ no FX conversion: every figure is native USD\nfunction curSym(){return '$';}\nfunction money(v){v=v*FX[CUR];const s=v<0?'-':'';v=Math.abs(v);const c=curSym();\n if(v>=1e9)return s+c+(v\/1e9).toFixed(v>=1e10?0:2).replace(\/\\.0+$\/,'')+'B';\n if(v>=1e6)return s+c+(v\/1e6).toFixed(v>=1e7?1:2).replace(\/\\.?0+$\/,'')+'M';\n if(v>=1e3)return s+c+(v\/1e3).toFixed(0)+'K';\n return s+c+Math.round(v);}\nfunction money2(v){return curSym()+Math.round(v*FX[CUR]).toLocaleString();}\nfunction num(v){if(v>=1e6)return (v\/1e6).toFixed(v>=1e7?1:2).replace(\/\\.?0+$\/,'')+'M';if(v>=1e3)return (v\/1e3).toFixed(v>=1e4?0:1).replace(\/\\.0$\/,'')+'K';return Math.round(v).toLocaleString();}\nfunction pct(v,d=0){return (v*100).toFixed(d)+'%';}\n\nconst TT=$('#tt');\nfunction showTT(html,e){TT.innerHTML=html;TT.style.opacity=1;moveTT(e);}\nfunction moveTT(e){const p=12;let x=e.clientX+p,y=e.clientY+p;const r=TT.getBoundingClientRect();if(x+r.width>innerWidth-8)x=e.clientX-r.width-p;if(y+r.height>innerHeight-8)y=e.clientY-r.height-p;TT.style.left=x+'px';TT.style.top=y+'px';}\nfunction hideTT(){TT.style.opacity=0;}\n\n\/* ---- Area\/line trend chart with crosshair+tooltip ---- *\/\nfunction areaChart(values,labels,opt={}){\n const w=opt.w||660,h=opt.h||210,pl=42,pr=16,pt=14,pb=26;\n const iw=w-pl-pr,ih=h-pt-pb;\n const max=Math.max(...values)*1.12,min=0;\n const X=i=>pl+iw*(i\/(values.length-1));\n const Y=v=>pt+ih*(1-(v-min)\/(max-min));\n const svg=el('svg',{viewBox:`0 0 ${w} ${h}`,width:'100%',role:'img'});\n \/\/ gridlines + y ticks\n const ticks=4;\n for(let t=0;t<=ticks;t++){const val=max*t\/ticks;const y=Y(val);\n svg.appendChild(el('line',{x1:pl,x2:w-pr,y1:y,y2:y,stroke:'var(--grid)','stroke-width':1}));\n svg.appendChild(el('text',{x:pl-8,y:y+3.5,'text-anchor':'end','font-size':10,fill:'var(--muted)'},money(val)));\n }\n \/\/ area path\n let d='M'+X(0)+' '+Y(values[0]);values.forEach((v,i)=>{if(i)d+=' L'+X(i)+' '+Y(v);});\n let area=d+` L${X(values.length-1)} ${Y(0)} L${X(0)} ${Y(0)} Z`;\n const gid='g'+Math.random().toString(36).slice(2,7);\n const defs=el('defs');const lg=el('linearGradient',{id:gid,x1:0,y1:0,x2:0,y2:1});\n lg.appendChild(el('stop',{offset:'0%','stop-color':'var(--azure)','stop-opacity':.28}));\n lg.appendChild(el('stop',{offset:'100%','stop-color':'var(--azure)','stop-opacity':.02}));\n defs.appendChild(lg);svg.appendChild(defs);\n svg.appendChild(el('path',{d:area,fill:`url(#${gid})`}));\n svg.appendChild(el('path',{d,fill:'none',stroke:'var(--azure)','stroke-width':2.4,'stroke-linejoin':'round','stroke-linecap':'round'}));\n \/\/ x labels (every other)\n labels.forEach((lb,i)=>{if(i%2===0||i===labels.length-1)svg.appendChild(el('text',{x:X(i),y:h-8,'text-anchor':'middle','font-size':10,fill:'var(--muted)'},lb));});\n \/\/ end dot\n svg.appendChild(el('circle',{cx:X(values.length-1),cy:Y(values.at(-1)),r:4.5,fill:'var(--azure)',stroke:'var(--surface)','stroke-width':2}));\n \/\/ crosshair layer\n const cx=el('line',{x1:0,x2:0,y1:pt,y2:pt+ih,stroke:'var(--azure)','stroke-width':1,'stroke-dasharray':'3 3',opacity:0});\n const cdot=el('circle',{r:5,fill:'var(--azure)',stroke:'var(--surface)','stroke-width':2,opacity:0});\n svg.appendChild(cx);svg.appendChild(cdot);\n const hit=el('rect',{x:pl,y:pt,width:iw,height:ih,fill:'transparent'});\n hit.addEventListener('mousemove',ev=>{\n const rect=svg.getBoundingClientRect();const rel=(ev.clientX-rect.left)\/rect.width*w;\n let i=Math.round((rel-pl)\/iw*(values.length-1));i=Math.max(0,Math.min(values.length-1,i));\n cx.setAttribute('x1',X(i));cx.setAttribute('x2',X(i));cx.setAttribute('opacity',.6);\n cdot.setAttribute('cx',X(i));cdot.setAttribute('cy',Y(values[i]));cdot.setAttribute('opacity',1);\n showTT(`<div class=\"tt-t\">${labels[i]} 2026<\/div><div class=\"tt-r\">Economic impact <b>${money(values[i])}<\/b><\/div>`,ev);\n });\n hit.addEventListener('mouseleave',()=>{cx.setAttribute('opacity',0);cdot.setAttribute('opacity',0);hideTT();});\n svg.appendChild(hit);\n return svg;\n}\n\n\/* ---- horizontal ranked stacked bars (tax local+state, per location) ---- *\/\nfunction rankedStacked(rows,opt={}){\n \/\/ rows: [{label, parts:[{v,color,name}], total, sub, onClick}]\n const fmt=opt.fmt||money, tfmt=opt.tfmt||money2;\n const w=opt.w||620,rowH=34,gap=10,pl=opt.pl||120,pr=opt.pr||64,pt=6;\n const h=pt+rows.length*(rowH+gap);\n const max=Math.max(...rows.map(r=>r.total))*1.02;\n const iw=w-pl-pr;\n const svg=el('svg',{viewBox:`0 0 ${w} ${h}`,width:'100%'});\n rows.forEach((r,ri)=>{\n const y=pt+ri*(rowH+gap);\n svg.appendChild(el('text',{x:pl-10,y:y+rowH\/2+4,'text-anchor':'end','font-size':12,'font-weight':600,fill:'var(--text)'},r.label));\n let x=pl;\n r.parts.forEach((p,pi)=>{\n const bw=iw*(p.v\/max);\n const g=el('g',{class:'barseg',style:'cursor:pointer'});\n const rc=el('rect',{x:x,y:y,width:Math.max(0,bw-2),height:rowH,rx:(pi===r.parts.length-1?6:0),fill:p.color});\n g.appendChild(rc);\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${r.label}<\/div><div class=\"tt-r\">${p.name} <b>${tfmt(p.v)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);\n if(r.onClick)g.addEventListener('click',r.onClick);\n svg.appendChild(g);x+=bw;\n });\n svg.appendChild(el('text',{x:x+8,y:y+rowH\/2+4,'font-size':12.5,'font-weight':700,fill:'var(--text)'},fmt(r.total)));\n });\n return svg;\n}\n\n\/* ---- donut for partner mix ---- *\/\nfunction donut(parts,opt={}){ \/\/ parts:[{v,color,name}]\n const size=opt.size||190,r=size\/2,rin=r*0.62,cx=r,cy=r;\n const tot=parts.reduce((a,p)=>a+p.v,0);let a0=-Math.PI\/2;\n const svg=el('svg',{viewBox:`0 0 ${size} ${size}`,width:size,height:size});\n parts.forEach(p=>{\n const a1=a0+ (p.v\/tot)*Math.PI*2;\n const x0=cx+r*Math.cos(a0),y0=cy+r*Math.sin(a0),x1=cx+r*Math.cos(a1),y1=cy+r*Math.sin(a1);\n const xi0=cx+rin*Math.cos(a0),yi0=cy+rin*Math.sin(a0),xi1=cx+rin*Math.cos(a1),yi1=cy+rin*Math.sin(a1);\n const large=(a1-a0)>Math.PI?1:0;\n const d=`M${x0} ${y0} A${r} ${r} 0 ${large} 1 ${x1} ${y1} L${xi1} ${yi1} A${rin} ${rin} 0 ${large} 0 ${xi0} ${yi0} Z`;\n const path=el('path',{d,fill:p.color,stroke:'var(--surface)','stroke-width':2,style:'cursor:pointer;transition:.15s'});\n path.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${p.name}<\/div><div class=\"tt-r\">Impact <b>${money(p.v)}<\/b><\/div><div class=\"tt-r\">Share <b>${pct(p.v\/tot,0)}<\/b><\/div>`,ev));\n path.addEventListener('mouseleave',hideTT);\n if(p.onClick)path.addEventListener('click',p.onClick);\n svg.appendChild(path);a0=a1;\n });\n svg.appendChild(el('text',{x:cx,y:cy-3,'text-anchor':'middle','font-size':20,'font-weight':700,fill:'var(--text)'},money(tot)));\n svg.appendChild(el('text',{x:cx,y:cy+14,'text-anchor':'middle','font-size':10.5,fill:'var(--muted)'},'partner impact'));\n return svg;\n}\n\n\/* ---- stacked column: direct vs influenced by location ---- *\/\nfunction stackedCols(rows,opt={}){ \/\/ rows:[{label,direct,influenced,onClick}]\n const w=opt.w||620,h=opt.h||230,pl=42,pr=10,pt=12,pb=34;\n const iw=w-pl-pr,ih=h-pt-pb,n=rows.length;\n const max=Math.max(...rows.map(r=>r.direct+r.influenced))*1.14;\n const bw=Math.min(30,iw\/n*0.52),slot=iw\/n;\n const Y=v=>pt+ih*(1-v\/max);\n const svg=el('svg',{viewBox:`0 0 ${w} ${h}`,width:'100%'});\n for(let t=0;t<=4;t++){const val=max*t\/4,y=Y(val);svg.appendChild(el('line',{x1:pl,x2:w-pr,y1:y,y2:y,stroke:'var(--grid)','stroke-width':1}));svg.appendChild(el('text',{x:pl-8,y:y+3.5,'text-anchor':'end','font-size':10,fill:'var(--muted)'},money(val)));}\n rows.forEach((r,i)=>{\n const cx=pl+slot*i+slot\/2, x=cx-bw\/2;\n const hD=ih*r.direct\/max, hI=ih*r.influenced\/max;\n const yD=Y(r.direct), yI=Y(r.direct+r.influenced);\n const gI=el('rect',{x,y:yI,width:bw,height:Math.max(0,hI-1),rx:5,fill:'var(--s-influenced)',style:'cursor:pointer'});\n const gD=el('rect',{x,y:yD,width:bw,height:hD,rx:0,fill:'var(--s-direct)',style:'cursor:pointer'});\n [ ['Direct',r.direct,gD],['Influenced',r.influenced,gI] ].forEach(([nm,v,g])=>{\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${r.label}<\/div><div class=\"tt-r\">${nm} <b>${money(v)}<\/b><\/div><div class=\"tt-r\">Total <b>${money(r.direct+r.influenced)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);if(r.onClick)g.addEventListener('click',r.onClick);\n });\n svg.appendChild(gI);svg.appendChild(gD);\n svg.appendChild(el('text',{x:cx,y:h-19,'text-anchor':'middle','font-size':10,'font-weight':600,fill:'var(--text-2)'},r.label));\n svg.appendChild(el('text',{x:cx,y:h-8,'text-anchor':'middle','font-size':9.5,fill:'var(--muted)'},money(r.direct+r.influenced)));\n });\n return svg;\n}\n<\/script>\n\n<!-- =================== AI NARRATIVE ENGINE =================== -->\n<script id=\"ai\">\n\/* Lightweight on-device narrative generator. Reads the derived model and writes\n the dollars-first, council-ready sentence a director takes into a budget meeting.\n (In production this is the TrueImpact AI summarizer over the live attribution feed.) *\/\nfunction aiOverview(k){\n const m=rollup(k), locs=LOCS();\n const best=[...locs].sort((a,b)=>deriveMetrics(b,k).total-deriveMetrics(a,k).total)[0];\n const rate=[...locs].sort((a,b)=>b.interactionRate-a.interactionRate)[0];\n const sg=signageMetrics(k);\n return `<b>OPPORTUNITY SCENARIO.<\/b> California really did host <b>271.4M visitors<\/b> who spent <b>$158.9B<\/b> in 2025 (Dean Runyan \/ Tourism Economics, cited above) \u2014 the strip at the top of this page. Against that real base, a modeled TrueOmni pilot of <b>${m.kiosks} kiosks<\/b>${sg?` and <b>${sg.screens} digital-signage screens<\/b>`:''} across <b>${locs.length} real California gateway zones<\/b> would put <b>${num(m.exposures)}<\/b> visitor encounters a year \u2014 about <b>2.6%<\/b> of the statewide base \u2014 inside a measurable ledger, projecting <span class=\"em\">${money(m.total)}<\/span> of attributed economic impact and <span class=\"em\">${money(m.tax)}<\/span> of estimated public tax. <b>${best.name}<\/b> leads on impact; <b>${rate.name}<\/b> engages the highest share of visitors at <b>${pct(rate.interactionRate)}<\/b>. The network, its exposures and every dollar below are TrueOmni\u2019s modeling, not a deployment: no kiosks or screens are installed in California today. An estimated <span class=\"em\">${money(m.recirc)}<\/span> would re-circulate through local economies.`;\n}\nfunction aiTax(k){\n const m=rollup(k),b=m.taxBreak,locs=LOCS();\n const top=Object.entries(b).sort((x,y)=>y[1]-x[1])[0];\n const nm={hotelTOT:'hotel \/ transient-occupancy tax',salesTax:'sales & use tax',rentalTax:'rental-car excise',stateTax:'state general-fund capture'}[top[0]];\n const hi=[...locs].sort((a,b)=>b.tax.tot-a.tax.tot)[0], lo=[...locs].sort((a,b)=>a.tax.tot-b.tax.tot)[0];\n const cmp = hi.tax.tot!==lo.tax.tot ? ` Because rates are set locally, the same visitor is worth more in <b>${hi.name} (${hi.tax.tot}% TOT)<\/b> than in <b>${lo.name} (${lo.tax.tot}%)<\/b>.` : '';\n return `For scale: California\u2019s travel economy generated a real, published <b>$13.6B<\/b> in state & local tax revenue in 2025 (Dean Runyan Associates, +3.6% vs 2024). The modeled pilot network below would put an estimated <span class=\"em\">${money(m.tax)}<\/span> of that on a measurable ledger this period \u2014 <b>${money(m.taxLocal)}<\/b> local (hotel\/TOT, sales & use, rental-car excise) and <b>${money(m.taxState)}<\/b> in state general-fund capture. The single largest line is <b>${nm}<\/b> at <span class=\"em\">${money(top[1])}<\/span>. Rates are a single statewide-blended assumption (TOT 12.0%, sales 8.8%, rental 11.0%) applied uniformly \u2014 per-city precision is not defensible across 15 unconfirmed zones. Re-spent through public budgets, this revenue drives an estimated <span class=\"em\">${money(m.recirc)}<\/span> of induced local activity \u2014 a soft benefit on top of the hard capture.`;\n}\nfunction aiLocation(L,k){\n const m=deriveMetrics(L,k),r=L.tax;\n return `<b>MODELED ZONE.<\/b> ${L.name} is projected to turn <b>${num(m.interactions)}<\/b> kiosk interactions into <span class=\"em\">${money(m.total)}<\/span> of economic impact and <span class=\"em\">${money(m.tax)}<\/span> of estimated tax at the statewide-blended assumption (TOT ${r.tot}%, sales ${r.sales}%, rental-car ${r.rental}%). ${L.note} Partners captured <b>${money(Object.values(m.partners).reduce((a,b)=>a+b,0))}<\/b>, led by ${SEG[Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0][0]].name.toLowerCase()}. Kiosk and screen counts here are TrueOmni\u2019s modeling \u2014 nothing is installed at this location today.`;\n}\nfunction aiNetwork(k){\n const {net}=networkAgg(k);\n return `Across the full TrueOmni network \u2014 <b>${net.destinations} destinations<\/b> and <b>${num(net.kiosks)} kiosks<\/b> in North America and Japan \u2014 the platform attributed <span class=\"em\">${money(net.total)}<\/span> of visitor-driven economic impact and <span class=\"em\">${money(net.tax)}<\/span> in estimated public tax revenue this period. This is the first time the destination industry has an aggregate impact number built from <b>ledgered first-party behavioral data<\/b> rather than modeled surveys. Every destination below drills down to its own kiosks.`;\n}\nfunction aiEngagement(rows, mode, scopeName){\n const attn=[...rows].sort((a,b)=>b.interactions-a.interactions)[0];\n const val=[...rows].sort((a,b)=>b.impact-a.impact)[0];\n const invest= mode==='campaigns'\n ? [...rows].filter(r=>r.roas).sort((a,b)=>b.roas-a.roas)[0]\n : [...rows].sort((a,b)=>b.valPerK-a.valPerK)[0];\n const gap = attn.id!==val.id\n ? ` The gap is the story: <b>${attn.name}<\/b> draws the most attention, but <b>${val.name}<\/b> converts it into the most attributed dollars \u2014 so raw attention isn't the same as value.`\n : ` <b>${attn.name}<\/b> both draws the most attention and drives the most dollars.`;\n const investLine = mode==='campaigns'\n ? ` For spend, <b>${invest.name}<\/b> returns the best ROI at <span class=\"em\">${invest.roas.toFixed(1)}\u00d7<\/span> \u2014 invest here first.`\n : ` <b>${invest.name}<\/b> punches above its attention (${money(invest.valPerK)} attributed per 1K interactions) \u2014 the efficient place to feature and cross-promote.`;\n return `In <b>${scopeName}<\/b>, the ${mode==='campaigns'?'campaigns':'kiosk modules'} split the funnel from exposure to attributed conversion.${gap}${investLine} Rank by any funnel stage using the metric toggle; filter by market to see how the mix shifts location to location.`;\n}\nfunction aiPartner(k){\n const m=rollup(k),tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n const top=Object.entries(m.partners).sort((a,b)=>b[1]-a[1])[0];\n return `TrueImpact attributed <span class=\"em\">${money(tot)}<\/span> of visitor spending to partner businesses \u2014 hotels, restaurants, attractions and event venues \u2014 every dollar tied to a kiosk referral, QR scan, pass pull or partner-POS event. <b>${SEG[top[0]].name}<\/b> captured the most at <span class=\"em\">${money(top[1])}<\/span>. This is the number a partner sees in their own portal, and the reason ${'>'}30% upgrade to premium membership within 18 months.`;\n}\nfunction aiBanner(tag,html){\n return `<div class=\"ai-banner fade\"><div class=\"ai-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 3l1.9 4.6L18 9l-4.1 1.4L12 15l-1.9-4.6L6 9l4.1-1.4zM19 14l.9 2.2L22 17l-2.1.8L19 20l-.9-2.2L16 17l2.1-.8z\" fill=\"#fff\"\/><\/svg><\/div><div><span class=\"ai-tag\">${tag}<\/span><div class=\"ai-txt\">${html}<\/div><\/div><\/div>`;\n}\n<\/script>\n\n<!-- =================== APP \/ ROUTER \/ PAGES =================== -->\n<script id=\"app-logic\">\nlet PERIOD='t12';\nlet engMode='modules', engLoc='all', engMetric='interactions'; \/\/ engagement drill-through filters\nconst app=$('#app');\nfunction K(){return PERIODS[PERIOD].k;}\nfunction periodLabel(){return PERIODS[PERIOD].label;}\n\n\/* ---------- helpers to build DOM cards ---------- *\/\nfunction h(html){const t=document.createElement('template');t.innerHTML=html.trim();return t.content.firstChild;}\nfunction card(title,hint,bodyNodes,cls=''){\n const c=h(`<div class=\"card ${cls}\"><div class=\"card-h\"><div><h3>${title}${hint?` <span class=\"hint\">${hint}<\/span>`:''}<\/h3><\/div><\/div><\/div>`);\n (Array.isArray(bodyNodes)?bodyNodes:[bodyNodes]).forEach(n=>n&&c.appendChild(typeof n==='string'?h(n):n));\n return c;\n}\nfunction legend(items){const l=h('<div class=\"legend\"><\/div>');items.forEach(it=>l.appendChild(h(`<span class=\"li\"><span class=\"sw ${it.line?'line':''}\" style=\"background:${it.color}\"><\/span>${it.name}<\/span>`)));return l;}\nfunction shortName(n){return n.replace(' Lake','').replace(' Valley','').replace(' Bay','').replace('Fort ','Ft ').replace(' Springs','').replace('San Francisco','SF').replace('Los Angeles','LA').replace('Magnificent Mile','Mag Mile').replace('McCormick Place','McCormick').replace('Museum Campus','Museum').split(' (')[0];}\nfunction engShort(n){return n.replace(\/\\s*\\(.*\\)\/,'').replace('Interactive Map & Wayfinding','Map & Wayfinding').replace(' Placements','').replace('Local ','').replace('-Season Getaway','-Season').replace(' & Coupons','').replace(' Push','').replace(' Welcome','').replace(' & Restaurants','').replace(' to Do & Attractions',' to Do').replace(' Builder','').replace(' Calendar','').replace(' & Parking','');}\nfunction setDest(id){activeDest=id;engLoc='all';location.hash='#\/overview';render();}\nfunction engMiniCard(k){\n const sc=engScope(k); const rows=splitFunnel(sc.m, MODULES, sc.seg).sort((a,b)=>b.interactions-a.interactions).slice(0,5);\n const max=rows[0].interactions;\n const c=card('Module & campaign engagement','what draws attention \u2014 drill the funnel','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n rows.forEach(r=>{const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${SEG[r.tag].color}\"><\/span>${r.name}<\/div><\/div><div class=\"lr-val\">${num(r.interactions)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(r.impact)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(r.interactions\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/modules'));list.appendChild(row);});\n c.appendChild(list);\n const btns=h('<div style=\"display:flex;gap:8px;margin-top:12px\"><\/div>');\n btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/modules')\">Modules \u203a<\/button>`));\n btns.appendChild(h(`<button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/campaigns')\">Campaigns & A\/B tests \u203a<\/button>`));\n c.appendChild(btns);\n return c;\n}\n\n\/* ================= OVERVIEW ================= *\/\nfunction pageOverview(){\n const k=K(),m=rollup(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().kind} \u00b7 Executive Dashboard<\/div><h1>${ACT().name} \u2014 ${ACT().scope} Impact<\/h1><\/div><div class=\"meta\">Reporting period<br><b style=\"color:var(--text);font-size:14px\">${periodLabel()}<\/b><br>${m.kiosks} kiosks \u00b7 ${screensOf()} screens \u00b7 ${LOCS().length} zones<\/div><\/div>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>All zones<\/span><\/div>`));\n wrap.appendChild(buildContextStrip());\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Council-ready summary',aiOverview(k))));\n wrap.appendChild(rampCard(k)); wrap.lastChild.style.marginBottom='16px';\n\n \/\/ KPI band\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 18.4% vs prior period<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)} \u00b7 dollars-first, ledger-level<\/div><\/div>`));\n kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'\u25b2 16.1%',`Local ${money(m.taxLocal)} \u00b7 State ${money(m.taxState)}`,()=>go('#\/tax')));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'\u25b2 21.0%','Hotels \u00b7 dining \u00b7 attractions \u00b7 events',()=>go('#\/partners')));\n kpis.appendChild(kpiTile('Trackable visitor actions',num(m.interactions),'\u25b2 12.7%',`${num(m.conversions)} attributed conversions`));\n wrap.appendChild(kpis);\n\n \/\/ Map + location list\n const mapRow=h('<div class=\"grid row-map\" style=\"margin-bottom:16px\"><\/div>');\n mapRow.appendChild(card('Impact by kiosk location','click a market to drill in',[buildMap(k),legend([{name:'Bubble size = economic impact',color:'var(--azure)'}])],'pad0'+' '));\n const mapCard=mapRow.lastChild;mapCard.style.padding='18px';\n mapRow.appendChild(card('Zones ranked','by economic impact',[buildLocList(k)]));\n wrap.appendChild(mapRow);\n\n \/\/ Funnel + Direct\/influenced by location\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r2.appendChild(card('The visitor funnel',ACT().scope.toLowerCase(),[buildFunnel(m),h('<div class=\"note\">Exposure \u2192 interaction \u2192 high-intent action \u2192 attributed conversion. Rates are TrueOmni platform benchmarks; volumes are ledgered kiosk events.<\/div>')]));\n const dcols=stackedCols(LOCS().map(L=>{const mm=deriveMetrics(L,k);return{label:shortName(L.name),direct:mm.direct,influenced:mm.influenced,onClick:()=>go('#\/location\/'+L.id)};}));\n r2.appendChild(card('Direct vs influenced impact','by market \u00b7 click to drill',[dcols,legend([{name:'Direct (attributed spend)',color:'var(--s-direct)'},{name:'Influenced (supply-chain + wage tail)',color:'var(--s-influenced)'}])]));\n wrap.appendChild(r2);\n\n \/\/ Partner mix + tax preview\n const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r3.appendChild(buildPartnerCard(m,k));\n r3.appendChild(buildTaxPreview(m,k));\n wrap.appendChild(r3);\n\n \/\/ Engagement entry\n wrap.appendChild(engMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Media Network entry\n wrap.appendChild(mediaMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ Trend\n const trend=card('Economic impact trend','monthly \u00b7 '+periodLabel(),[areaChart(rollupSeries(k),MONTHS,{h:220}),h('<div class=\"note\"><b>MODELED.<\/b> Set against California\\'s real 271.4M annual visitors (2025 prelim; 275.5M forecast for 2026), this pilot network is modeled to capture ~7.08M kiosk encounters\/yr \u2014 about 2.6% of that base, a deliberately focused pilot rather than statewide saturation. Seasonality is one broad statewide curve: a Jul\/Aug peak, a modest December bump and a shallow Jan\/Feb trough \u2014 flatter than any single destination because the state blends desert, coast, wine country, mountains and cities. Off-peak automation would add an estimated 8\u201312% during shoulder weeks.<\/div>')]);\n wrap.appendChild(trend);\n return wrap;\n}\nfunction buildContextStrip(){\n \/* REAL, CITED statewide statistics \u2014 rendered ABOVE anything modeled.\n Data lives in CONTEXT in #model; this only paints it. *\/\n const c=card(CONTEXT.label,CONTEXT.hint,'',' ');\n const g=h('<div class=\"grid kpis\" style=\"grid-template-columns:repeat(5,minmax(0,1fr))\"><\/div>');\n CONTEXT.tiles.forEach(t=>g.appendChild(h(`<div class=\"card kpi\"><div class=\"k-label\">${t.label}<\/div><div class=\"k-val\" style=\"font-size:27px\">${t.val}<\/div>${t.delta?`<div class=\"k-delta up\">\u25b2 ${t.delta}<\/div>`:'<div class=\"k-delta up\" style=\"visibility:hidden\">\u2014<\/div>'}<div class=\"k-foot\" style=\"font-size:10px;line-height:1.35\">${t.foot}<\/div><\/div>`)));\n c.appendChild(g);\n c.appendChild(h(`<div class=\"note\">${CONTEXT.note}<\/div>`));\n return c;\n}\nfunction rampCard(k){\n const c=card('Deployment ramp \u00b7 14 \u2192 18 \u2192 20 kiosks & 14 \u2192 18 \u2192 20 screens','MODELED opportunity scenario \u00b7 projected run-rate as zones come online','',' ');\n const list=h('<div class=\"loclist\"><\/div>');\n let prevK=0, prevS=0;\n PHASES.forEach(ph=>{\n const locs=LOCS().filter(L=>ph.ids.includes(L.id));\n const m=rollup(k,locs); const add=m.kiosks-prevK; prevK=m.kiosks;\n const scr=screensOf(locs); const addS=scr-prevS; prevS=scr;\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${m.kiosks} kiosks live${add?` (+${add})`:''} \u00b7 ${scr} screens live${addS?` (+${addS})`:''}<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax \u00b7 ${money(m.taxLocal)} local<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(m.kiosks\/60*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n list.appendChild(row);\n });\n c.appendChild(list);\n c.appendChild(h('<div class=\"note\"><b>MODELED \u00b7 no deployment exists.<\/b> Cumulative annualized run-rate at each phase. Phase 1 is the four highest-volume gateways \u2014 LAX\/Greater LA, San Francisco, San Diego and Anaheim \u2014 for the fastest proof and the biggest stakeholder audiences; regional and park gateways follow so the network reads statewide rather than metro-only. Figures scale with kiosks online \u2014 not a forecast of new demand. Screen counts are modeled at ~2\u20134 screens per kiosk indoors and ~1\u20132 outdoors.<\/div>'));\n return c;\n}\nfunction kpiTile(label,val,delta,foot,onClick){\n const c=h(`<div class=\"card kpi\"${onClick?' style=\"cursor:pointer\"':''}><div class=\"k-label\">${label}<\/div><div class=\"k-val\">${val}<\/div><div class=\"k-delta up\">\u25b2 ${delta.replace('\u25b2','').trim()}<\/div><div class=\"k-foot\">${foot}<\/div><\/div>`);\n if(onClick)c.addEventListener('click',onClick);\n return c;\n}\n\n\/* ---- Destination map (pixel-scale viewBox so marks\/labels stay true size).\n Reads the active destination's outline + each location's x,y. Works for any tenant. ---- *\/\nfunction buildMap(k){\n const D=ACT(), locs=LOCS();\n const svg=el('svg',{viewBox:'0 0 480 620',role:'img','aria-label':D.region+' kiosk map'});\n if(D.lake) svg.appendChild(el('path',{d:D.lake,fill:'var(--s-hotels)','fill-opacity':.12,stroke:'none'}));\n svg.appendChild(el('path',{d:D.outline,class:'ca-outline'}));\n if(D.lakeLabel) svg.appendChild(el('text',{x:D.lakeLabel.x,y:D.lakeLabel.y,'text-anchor':'middle','font-size':12,'font-style':'italic',fill:'var(--muted)',stroke:'none'},D.lakeLabel.t));\n const max=Math.max(...locs.map(L=>deriveMetrics(L,k).total));\n locs.forEach(L=>{\n const mm=deriveMetrics(L,k);const rr=9+18*Math.sqrt(mm.total\/max);\n const px=L.x,py=L.y;\n const g=el('g',{class:'mk'+(state.loc===L.id?' active':''),transform:`translate(${px},${py})`});\n g.appendChild(el('circle',{class:'ring',r:rr+5}));\n g.appendChild(el('circle',{class:'pin',r:rr,fill:'var(--azure)','fill-opacity':.85}));\n g.appendChild(el('circle',{class:'hit',r:Math.max(rr+7,16)}));\n if(rr>16)g.appendChild(el('text',{y:4,'text-anchor':'middle','font-size':11,fill:'#fff',stroke:'none'},money(mm.total)));\n g.appendChild(el('text',{y:rr+15,'text-anchor':'middle','font-size':11.5,'font-weight':700},L.name));\n g.addEventListener('mousemove',ev=>showTT(`<div class=\"tt-t\">${L.name}<\/div><div class=\"tt-r\">Impact <b>${money(mm.total)}<\/b><\/div><div class=\"tt-r\">Tax <b>${money(mm.tax)}<\/b><\/div><div class=\"tt-r\">Interaction <b>${pct(L.interactionRate)}<\/b><\/div>`,ev));\n g.addEventListener('mouseleave',hideTT);\n g.addEventListener('click',()=>go('#\/location\/'+L.id));\n svg.appendChild(g);\n });\n const box=h('<div class=\"mapwrap\"><\/div>');box.appendChild(svg);return box;\n}\nfunction buildLocList(k){\n const rows=[...LOCS()].map(L=>({L,m:deriveMetrics(L,k)})).sort((a,b)=>b.m.total-a.m.total);\n const max=rows[0].m.total;\n const box=h('<div class=\"loclist\"><\/div>');\n rows.forEach(({L,m})=>{\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${L.name} ${L.badge?`<span class=\"pill tag-hi\">${L.badge}<\/span>`:''}<\/div><div class=\"lr-sub\">${L.sites} \u00b7 ${L.kiosks} kiosks \u00b7 ${L.screens||0} screens<\/div><\/div><div class=\"lr-val\">${money(m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(m.total\/max*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/location\/'+L.id));\n box.appendChild(row);\n });\n return box;\n}\nfunction buildFunnel(m){\n const stages=[\n {n:'Kiosk exposures',v:m.exposures,rate:''},\n {n:'Interactions',v:m.interactions,rate:'of exposed'},\n {n:'High-intent actions',v:m.highIntent,rate:pct(FUNNEL.highIntent)+' of interactions'},\n {n:'Attributed conversions',v:m.conversions,rate:pct(FUNNEL.conversion)+' of high-intent'},\n ];\n const max=stages[0].v;const cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n const box=h('<div class=\"funnel\"><\/div>');\n stages.forEach((s,i)=>{\n const w=26+40*(s.v\/max);\n const st=h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${w}%;background:${cols[i]}\">${s.n}<\/div><div class=\"fmeta\"><b>${num(s.v)}<\/b> <span class=\"frate\">${s.rate}<\/span><\/div><\/div>`);\n box.appendChild(st);\n });\n return box;\n}\nfunction buildPartnerCard(m,k){\n const parts=Object.entries(m.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color,onClick:()=>go('#\/partners')}));\n const c=card('Partner economic impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n const inner=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n inner.appendChild(donut(parts));\n const list=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n parts.sort((a,b)=>b.v-a.v).forEach(p=>{\n const row=h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/partners'));list.appendChild(row);\n });\n inner.appendChild(list);\n c.appendChild(inner);\n c.appendChild(h('<div class=\"note\">This is the figure a partner sees in their own portal \u2014 every dollar tied to a kiosk referral, QR scan, pass pull, or partner-POS event. <span class=\"toggle-tbl\" onclick=\"go(\\'#\/partners\\')\">Open partner detail \u203a<\/span><\/div>'));\n return c;\n}\nfunction buildTaxPreview(m,k){\n const b=m.taxBreak;\n const parts=[\n {v:b.hotelTOT,name:'Hotel \/ TOT',color:'var(--s-local)'},\n {v:b.salesTax,name:'Sales & use',color:'#33abe0'},\n {v:b.rentalTax,name:'Rental-car excise',color:'#7cc9e8'},\n {v:b.stateTax,name:'State capture',color:'var(--s-state)'},\n ];\n const c=card('Estimated tax revenue','locality-based \u00b7 click to drill','',' ');\n const rows=parts.map(p=>({label:p.name,parts:[{v:p.v,color:p.color,name:p.name}],total:p.v,onClick:()=>go('#\/tax')}));\n c.appendChild(rankedStacked(rows,{pl:130,w:560}));\n c.appendChild(h(`<div class=\"gauge-track\"><i style=\"width:${(m.recirc\/(m.recirc+m.tax)*100).toFixed(0)}%\"><\/i><\/div>`));\n c.appendChild(h(`<div class=\"note\"><b style=\"color:var(--text)\">${money(m.recirc)}<\/b> soft benefit \u2014 estimated local re-circulation of these public tax dollars through community budgets & payroll. <span class=\"toggle-tbl\" onclick=\"go('#\/tax')\">Full tax breakdown \u203a<\/span><\/div>`));\n return c;\n}\n\n\/* ================= LOCATION DETAIL ================= *\/\nfunction pageLocation(id){\n const L=findLoc(id);if(!L)return pageOverview();\n const k=K(),m=deriveMetrics(L,k),r=L.tax;\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> All ${ACT().region} markets<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>${L.name}<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Kiosk market${L.badge?` \u00b7 <span style=\"color:var(--good)\">${L.badge}<\/span>`:''}<\/div><h1>${L.name}<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">${L.sites} \u00b7 ${L.kiosks} kiosks \u00b7 ${L.screens||0} screens \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Tax rates \u00b7 statewide-blended (modeled)<br><b style=\"color:var(--text);font-size:13px\">TOT ${r.tot}% \u00b7 Sales ${r.sales}% \u00b7 Rental ${r.rental}%<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Market read',aiLocation(L,k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.total).replace(curSym(),'')}<\/div><div class=\"k-foot\">Direct ${money(m.direct)} + Influenced ${money(m.influenced)}<\/div><\/div>`));\n kpis.appendChild(kpiTile('Estimated tax revenue',money(m.tax),'',`Local ${money(m.taxLocal)} \u00b7 State ${money(m.taxState)}`,()=>go('#\/tax')));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(m.partners).reduce((a,b)=>a+b,0)),'','across 4 segments',()=>go('#\/partners')));\n kpis.appendChild(kpiTile('Interaction rate',pct(L.interactionRate),'',`${num(m.interactions)} interactions`));\n wrap.appendChild(kpis);\n\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r2.appendChild(card('Visitor funnel','this market',[buildFunnel(m)]));\n r2.appendChild(buildLocTaxCard(m,L));\n wrap.appendChild(r2);\n\n const r3=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const parts=Object.entries(m.partners).map(([pid,v])=>({v,name:SEG[pid].name,color:SEG[pid].color}));\n const pc=card('Partner impact \u2014 '+L.name,'who captured the visitor dollar','',' ');\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n pin.appendChild(donut(parts));\n const pl=h('<div style=\"flex:1;min-width:200px\"><\/div>');\n parts.sort((a,b)=>b.v-a.v).forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n pin.appendChild(pl);pc.appendChild(pin);r3.appendChild(pc);\n r3.appendChild(card('Monthly impact','seasonality',[areaChart(seriesFor(L,k),MONTHS,{h:210})]));\n wrap.appendChild(r3);\n\n \/\/ sample named partners\n wrap.appendChild(buildSamplePartners(L,m));\n return wrap;\n}\nfunction buildLocTaxCard(m,L){\n const b=m.taxBreak,r=L.tax;\n const rows=[\n {label:`Hotel \/ TOT (${r.tot}%)`,parts:[{v:b.hotelTOT,color:'var(--s-local)',name:'Hotel \/ transient-occupancy tax'}],total:b.hotelTOT},\n {label:`Sales & use (${r.sales}%)`,parts:[{v:b.salesTax,color:'#33abe0',name:'Sales & use tax'}],total:b.salesTax},\n {label:`Rental-car excise (${r.rental}%)`,parts:[{v:b.rentalTax,color:'#7cc9e8',name:'Rental-car excise'}],total:b.rentalTax},\n {label:'State capture',parts:[{v:b.stateTax,color:'var(--s-state)',name:'State general-fund capture'}],total:b.stateTax},\n ];\n const c=card('Estimated tax revenue','locality-based','',' ');\n c.appendChild(rankedStacked(rows,{pl:150,w:560}));\n c.appendChild(h(`<div class=\"note\"><b>MODELED ASSUMPTION.<\/b> One statewide-blended schedule (TOT 12.0% \u00b7 sales 8.8% \u00b7 rental-car 11.0%) is applied uniformly to all 15 zones \u2014 per-city precision is not defensible across unconfirmed locations, and no rate here has been confirmed with a local jurisdiction. <b style=\"color:var(--text)\">${money(m.recirc)}<\/b> estimated re-circulation (soft benefit).<\/div>`));\n return c;\n}\nfunction buildSamplePartners(L,m){\n const SAMPLES={\n la:['JW Marriott L.A. LIVE','Grand Central Market','Griffith Observatory','Crypto.com Arena'],\n sf:['Hotel Nikko','Ferry Building Marketplace','Alcatraz Cruises','Moscone Center'],\n sd:['Hotel del Coronado','Little Italy Food Hall','San Diego Zoo','Petco Park'],\n ana:['Anaheim Marriott','Downtown Disney Dining','Disneyland Resort','Angel Stadium'],\n sac:['Citizen Hotel','Old Sacramento Waterfront','California State Railroad Museum','Golden 1 Center'],\n ps:['Parker Palm Springs','Workshop Kitchen','Palm Springs Aerial Tramway','Coachella \/ Stagecoach'],\n tahoe:['Edgewood Tahoe Resort','Riva Grill','Heavenly Mountain Resort','Village events'],\n yos:['Tenaya Lodge','South Gate Brewing','Yosemite National Park','Mariposa events'],\n napa:['Carneros Resort','The French Laundry','Castello di Amorosa','Oxbow Public Market'],\n sj:['Signia by Hilton San Jose','Santana Row dining','Winchester Mystery House','San Jose Convention Center'],\n sb:['Santa Barbara Inn','Funk Zone tasting rooms','Santa Barbara Zoo','Solvang events'],\n mry:['InterContinental The Clement','Cannery Row dining','Monterey Bay Aquarium','Carmel events'],\n slo:['Madonna Inn','SLO Public Market','Hearst Castle','Paso Robles events'],\n rdw:['Carter House Inns','Old Town Eureka dining','Redwood National Park','North Coast events'],\n dvjt:['The Oasis at Death Valley','Twentynine Palms dining','Joshua Tree National Park','Gateway events'],\n bb:['The Lodge at Big Bear','Peppercorn Grille','Big Bear Mountain Resort','Village Events'],\n ord:['Hilton O\u2019Hare','Tortas Frontera','Terminal 5 Retail','United Club'],\n mag:['The Peninsula Chicago','Purple Pig','360 CHICAGO','Water Tower Place'],\n navy:['Sable at Navy Pier','Giordano\u2019s','Centennial Wheel','Navy Pier Events'],\n mcc:['Marriott Marquis Chicago','Wintrust Cafe','Field Museum','McCormick Expo Halls'],\n loop:['JW Marriott Chicago','The Berghoff','Skydeck Willis Tower','Chicago Theatre'],\n mus:['Hilton Museum Campus','Shedd Cafe','Shedd Aquarium','Adler After Dark'],\n wrig:['Hotel Zachary','Gallagher Way Dining','Wrigley Field Tours','Cubs Home Games'],\n orl:['Hilton Bonnet Creek','Disney Springs Dining','Universal Orlando','OCCC Events'],\n mia:['Fontainebleau Miami','Joe\u2019s Stone Crab','Vizcaya Museum','Ultra \/ Art Basel'],\n tpa:['Tampa Marriott Water St','Columbia Restaurant','Busch Gardens','Amalie Arena'],\n ftl:['W Fort Lauderdale','Casa Sensei','Riverwalk Cruises','Broward Convention'],\n jax:['Marriott Downtown JAX','Cowford Chophouse','MOSH Museum','VyStar Arena'],\n nap:['Ritz-Carlton Naples','Campiello','Naples Botanical Garden','5th Ave Events'],\n key:['Casa Marina Resort','Blue Heaven','Mallory Square Sunset','Fantasy Fest'],\n };\n const names=SAMPLES[L.id]||['Hotel','Restaurant','Attraction','Venue'];\n const segIds=['hotels','dining','attractions','events'];\n const c=card('Sample attributed partners','illustrative \u2014 top referral recipients','',' ');\n const tbl=h('<table><thead><tr><th>Partner<\/th><th>Segment<\/th><th>Attributed spend<\/th><th>Referrals<\/th><th>Trend<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n const tb=tbl.querySelector('tbody');\n segIds.forEach((sid,i)=>{\n const v=m.partners[sid]*(0.34-i*0.03);\n const refs=Math.round(m.highIntent*L.mix[sid]*0.4);\n tb.appendChild(h(`<tr><td><b>${names[i]}<\/b><\/td><td><span class=\"pill tag-mid\">${SEG[sid].name}<\/span><\/td><td class=\"tnum\">${money2(v)}<\/td><td class=\"tnum\">${refs.toLocaleString()}<\/td><td><span class=\"pill tag-hi\">\u25b2 ${(8+i*3)}%<\/span><\/td><\/tr>`));\n });\n c.appendChild(tbl);\n return c;\n}\n\n\/* ================= PARTNER DETAIL ================= *\/\nfunction pagePartners(){\n const k=K(),m=rollup(k);const tot=Object.values(m.partners).reduce((a,b)=>a+b,0);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Partner economic impact<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Partner economic impact<\/div><h1>What the visitor dollar did for partners<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(tot)}<\/b> attributed<\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Partner read',aiPartner(k))));\n\n \/\/ segment cards\n const icons={hotels:'M3 21V9l9-6 9 6v12M9 21v-6h6v6',dining:'M6 3v7m0 0a3 3 0 006 0V3M6 10v11M18 3c-2 0-3 2-3 5s1 4 3 4v9',attractions:'M3 21l9-18 9 18M8 21v-5h8v5',events:'M3 8h18M3 8l2-4h14l2 4M5 8v12h14V8'};\n const cards=h('<div class=\"seg-cards\" style=\"margin-bottom:16px\"><\/div>');\n Object.entries(m.partners).sort((a,b)=>b[1]-a[1]).forEach(([id,v])=>{\n const c=h(`<div class=\"seg-card\"><div class=\"sc-top\"><span class=\"sc-ic\" style=\"background:${SEG[id].color}\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"${icons[id]}\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>${SEG[id].name}<\/div><div class=\"sc-val\">${money(v)}<\/div><div class=\"sc-sub\">${pct(v\/tot,0)} of partner impact<\/div><div class=\"sc-count\"><span>Est. partners<\/span><span>${Math.round(400*SEG_SHARE(id))}<\/span><\/div><\/div>`);\n cards.appendChild(c);\n });\n wrap.appendChild(cards);\n\n \/\/ impact by segment across locations (stacked ranked)\n const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k);const p=mm.partners;const t=Object.values(p).reduce((a,b)=>a+b,0);\n return {label:L.name,total:t,onClick:()=>go('#\/location\/'+L.id),parts:['hotels','dining','attractions','events'].map(s=>({v:p[s],color:SEG[s].color,name:SEG[s].name}))};\n }).sort((a,b)=>b.total-a.total);\n const c1=card('Partner impact by market','stacked by segment \u00b7 click a bar to open the market','',' ');\n c1.appendChild(rankedStacked(rows,{pl:120,w:660}));\n c1.appendChild(legend(Object.keys(SEG).map(id=>({name:SEG[id].name,color:SEG[id].color}))));\n wrap.appendChild(c1);\n\n \/\/ why it matters\n wrap.appendChild(card('Why partners upgrade','the portal effect',[h(`<div class=\"stat-inline\" style=\"margin-top:6px\"><div class=\"si\"><b>+15\u201330%<\/b><span>itinerary inclusion lift<\/span><\/div><div class=\"si\"><b>+20\u201340%<\/b><span>listing exposure<\/span><\/div><div class=\"si\"><b>+10\u201325%<\/b><span>pass participation<\/span><\/div><div class=\"si\"><b>>30%<\/b><span>upgrade to premium in 18 mo<\/span><\/div><\/div>`),h('<div class=\"note\">The Partner ROI view is the single most-requested feature in the 2026 customer survey. When a restaurant or hotel sees its own attributed dollars, flat-dues membership becomes performance-aligned membership.<\/div>')]));\n return wrap;\n}\nfunction SEG_SHARE(id){return {hotels:.34,dining:.30,attractions:.22,events:.14}[id];}\n\n\/* ================= TAX DETAIL ================= *\/\nfunction pageTax(){\n const k=K(),m=rollup(k),b=m.taxBreak;\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Estimated tax revenue<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">${ACT().region} \u00b7 Public revenue impact<\/div><h1>Estimated tax revenue by zone<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${money(m.tax)}<\/b> total est.<\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Tax read',aiTax(k))));\n\n \/\/ KPI tiles by tax type\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total estimated tax revenue<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(m.tax).replace(curSym(),'')}<\/div><div class=\"k-foot\">Local ${money(m.taxLocal)} + State ${money(m.taxState)} \u00b7 vs California\u2019s real $13.6B statewide 2025 tax (Dean Runyan)<\/div><\/div>`));\n kpis.appendChild(kpiTile('Hotel \/ TOT',money(b.hotelTOT),'','transient-occupancy tax \u2014 12.0% blended (modeled)'));\n kpis.appendChild(kpiTile('Sales & use',money(b.salesTax),'','8.8% blended on dining \u00b7 retail \u00b7 tickets (modeled)'));\n kpis.appendChild(kpiTile('Rental-car excise',money(b.rentalTax),'','11.0% blended vehicle surcharge (modeled)'));\n wrap.appendChild(kpis);\n\n \/\/ stacked tax by location (local components + state)\n const rows=[...LOCS()].map(L=>{const mm=deriveMetrics(L,k),bb=mm.taxBreak;\n return {label:L.name,total:mm.tax,onClick:()=>go('#\/location\/'+L.id),parts:[\n {v:bb.hotelTOT,color:'var(--s-local)',name:'Hotel \/ TOT'},\n {v:bb.salesTax,color:'#33abe0',name:'Sales & use'},\n {v:bb.rentalTax,color:'#7cc9e8',name:'Rental-car excise'},\n {v:bb.stateTax,color:'var(--s-state)',name:'State capture'},\n ]};}).sort((a,b)=>b.total-a.total);\n const c1=card('Estimated tax revenue by zone','hotel\/TOT \u00b7 sales & use \u00b7 rental-car excise \u00b7 state capture \u00b7 click a bar to drill','',' ');\n c1.appendChild(rankedStacked(rows,{pl:120,w:680}));\n c1.appendChild(legend([{name:'Hotel \/ TOT',color:'var(--s-local)'},{name:'Sales & use',color:'#33abe0'},{name:'Rental-car excise',color:'#7cc9e8'},{name:'State capture',color:'var(--s-state)'}]));\n wrap.appendChild(c1);\n\n \/\/ recirculation soft benefit\n const recircCard=card('Recirculation \u2014 the soft benefit','induced community activity from public tax dollars','',' ');\n recircCard.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(m.tax)}<\/b><span>hard tax captured<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${money(m.recirc)}<\/b><span>est. local re-circulation<\/span><\/div><div class=\"si\"><b>${money(m.tax+m.recirc)}<\/b><span>combined public benefit<\/span><\/div><\/div>`));\n recircCard.appendChild(h(`<div class=\"gauge-track\" style=\"margin-top:14px\"><i style=\"width:${(m.recirc\/(m.tax+m.recirc)*100).toFixed(0)}%\"><\/i><\/div>`));\n recircCard.appendChild(h('<div class=\"note\">Public revenue does not leave the community \u2014 it funds payroll, services, and local procurement that are re-spent through the regional economy. Modeled conservatively at 0.9\u00d7 of captured tax (induced\/soft). This is the number that turns \"we captured tax\" into \"we grew the local economy.\"<\/div>'));\n wrap.appendChild(recircCard);\n\n \/\/ full data table\n const c2=card('Full tax detail','auditable line items \u00b7 '+periodLabel(),'',' ');\n const tbl=h('<table><thead><tr><th>Zone<\/th><th>TOT %<\/th><th>Hotel\/TOT<\/th><th>Sales & use<\/th><th>Rental-car<\/th><th>State<\/th><th>Total tax<\/th><th>Recirc (soft)<\/th><\/tr><\/thead><tbody><\/tbody><\/table>');\n const tb=tbl.querySelector('tbody');\n rows.forEach(r=>{const L=LOCS().find(x=>x.name===r.label);const mm=deriveMetrics(L,k),bb=mm.taxBreak,rt=L.tax;\n const tr=h(`<tr><td><b>${L.name}<\/b><\/td><td class=\"tnum\">${rt.tot}%<\/td><td class=\"tnum\">${money2(bb.hotelTOT)}<\/td><td class=\"tnum\">${money2(bb.salesTax)}<\/td><td class=\"tnum\">${money2(bb.rentalTax)}<\/td><td class=\"tnum\">${money2(bb.stateTax)}<\/td><td class=\"tnum\"><b>${money2(mm.tax)}<\/b><\/td><td class=\"tnum\" style=\"color:var(--good)\">${money2(mm.recirc)}<\/td><\/tr>`);\n tr.addEventListener('click',()=>go('#\/location\/'+L.id));tb.appendChild(tr);\n });\n c2.appendChild(tbl);\n wrap.appendChild(c2);\n return wrap;\n}\n\n\/* ================= NETWORK ROLL-UP (all destinations) ================= *\/\nfunction pageNetwork(){\n const k=K(),{net,parts}=networkAgg(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">TrueOmni Network \u00b7 All destinations<\/div><h1>Total economic impact \u2014 every kiosk, every destination<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text);font-size:14px\">${net.destinations} destinations \u00b7 ${num(net.kiosks)} kiosks<\/b><\/div><\/div>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>TrueOmni Network<\/span><span class=\"sep\">\u203a<\/span><span>All destinations<\/span><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Network roll-up',aiNetwork(k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Network economic impact<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(net.total).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 22.6% YoY<\/div><div class=\"k-foot\">Direct ${money(net.direct)} + Influenced ${money(net.influenced)} \u00b7 ${net.destinations} destinations, ledger-level<\/div><\/div>`));\n kpis.appendChild(kpiTile('Public tax revenue',money(net.tax),'\u25b2 19.4%',`Local ${money(net.taxLocal)} \u00b7 State ${money(net.taxState)}`));\n kpis.appendChild(kpiTile('Partner-captured spend',money(Object.values(net.partners).reduce((a,b)=>a+b,0)),'\u25b2 24.1%','across all destinations'));\n kpis.appendChild(kpiTile('Trackable visitor actions',num(net.interactions),'\u25b2 15.2%',`${num(net.conversions)} attributed conversions`));\n wrap.appendChild(kpis);\n\n \/\/ destinations ranked (real 3 + modeled long-tail)\n const destRows=NET_IDS.map((id,i)=>({id,name:DESTINATIONS[id].name,region:DESTINATIONS[id].region,kind:DESTINATIONS[id].kind,m:parts[i]}))\n .sort((a,b)=>b.m.total-a.m.total);\n const maxD=destRows[0].m.total;\n const dl=h('<div class=\"loclist\"><\/div>');\n destRows.forEach(d=>{\n const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${d.name}<\/div><div class=\"lr-sub\">${d.kind} \u00b7 ${d.m.kiosks} kiosks \u00b7 ${d.region}<\/div><\/div><div class=\"lr-val\">${money(d.m.total)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(d.m.tax)} tax<\/div><\/div><span class=\"chev\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(d.m.total\/maxD*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>setDest(d.id));dl.appendChild(row);\n });\n const realTot=parts.reduce((a,b)=>a+b.total,0), othersTot=net.total-realTot, othersTax=net.tax-parts.reduce((a,b)=>a+b.tax,0), othersK=net.kiosks-parts.reduce((a,b)=>a+b.kiosks,0);\n dl.appendChild(h(`<div class=\"locrow\" style=\"opacity:.85;cursor:default\"><div><div class=\"lr-name\">Other ${net.destinations-3} destinations<\/div><div class=\"lr-sub\">North America + Japan \u00b7 ~${num(othersK)} kiosks \u00b7 modeled long-tail<\/div><\/div><div class=\"lr-val\">${money(othersTot)}<div class=\"lr-sub\" style=\"font-weight:600\">${money(othersTax)} tax<\/div><\/div><span class=\"chev\" style=\"opacity:0\">\u203a<\/span><div class=\"lr-bar\"><i style=\"width:${(othersTot\/maxD*100).toFixed(0)}%;background:linear-gradient(90deg,#8b96a5,#5B6675)\"><\/i><\/div><\/div>`));\n\n const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n r1.appendChild(card('Destinations ranked','click a live destination to drill into its kiosks',[dl,h('<div class=\"note\">California, Chicago and Florida are live TrueImpact tenants shown from their own kiosk data. The long-tail bucket models the remaining network to the published footprint.<\/div>')]));\n \/\/ network partner mix\n const parts2=Object.entries(net.partners).map(([id,v])=>({v,name:SEG[id].name,color:SEG[id].color}));\n const pc=card('Network partner impact','hotels \u00b7 dining \u00b7 attractions \u00b7 events','',' ');\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>');\n pin.appendChild(donut(parts2));\n const plist=h('<div style=\"flex:1;min-width:190px\"><\/div>');\n parts2.sort((a,b)=>b.v-a.v).forEach(p=>plist.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`)));\n pin.appendChild(plist);pc.appendChild(pin);\n r1.appendChild(pc);\n wrap.appendChild(r1);\n\n \/\/ engagement entry (network scope)\n wrap.appendChild(engMiniCard(k));\n wrap.lastChild.style.marginBottom='16px';\n\n \/\/ network trend\n wrap.appendChild(card('Network economic impact trend','monthly \u00b7 all destinations',[areaChart(networkSeries(k),MONTHS,{h:220}),h('<div class=\"note\">The category\\'s first aggregate impact curve built from first-party behavioral data across the network. Each destination re-circulates public tax dollars into its own community \u2014 an estimated '+money(net.recirc)+' network-wide (soft benefit).<\/div>')]));\n return wrap;\n}\n\n\/* ================= ENGAGEMENT DRILL-THROUGH ================= *\/\nfunction engScope(k){\n if(activeDest==='network'){const m=networkAgg(k).net;return {m,name:'the TrueOmni Network',seg:segSharesOf(m),locs:[]};}\n if(engLoc!=='all'){const L=findLoc(engLoc);if(L){const m=deriveMetrics(L,k);return {m,name:L.name,seg:segSharesOf(m),locs:LOCS()};}}\n const m=rollup(k);return {m,name:ACT().region,seg:segSharesOf(m),locs:LOCS()};\n}\nfunction engMetrics(mode){\n const base={\n interactions:{label:'Attention', get:r=>r.interactions, fmt:num, tfmt:v=>num(v)+' sessions'},\n highIntent: {label:'High-intent', get:r=>r.highIntent, fmt:num, tfmt:v=>num(v)+' actions'},\n conversions: {label:'Conversions', get:r=>r.conversions, fmt:num, tfmt:v=>num(v)+' conv.'},\n impact: {label:'Attributed $', get:r=>r.impact, fmt:money, tfmt:money2},\n };\n if(mode==='modules') base.time={label:'Time spent',get:r=>r.timeHrs,fmt:v=>num(v)+' h',tfmt:v=>num(v)+' hours'};\n else base.roas={label:'ROI (ROAS)',get:r=>r.roas,fmt:v=>v.toFixed(1)+'\u00d7',tfmt:v=>v.toFixed(2)+'\u00d7 return'};\n return base;\n}\nfunction setEng(key,val){ if(key==='mode'){engMode=val;engMetric='interactions';} else if(key==='loc'){engLoc=val;} else {engMetric=val;}\n location.hash = '#\/'+(engMode==='modules'?'modules':'campaigns'); render(); }\nfunction pageEngagement(){\n const k=K(), sc=engScope(k);\n const items = engMode==='modules'?MODULES:CAMPAIGNS;\n const rows = splitFunnel(sc.m, items, sc.seg);\n const M = engMetrics(engMode);\n if(!M[engMetric]) engMetric='interactions';\n const met=M[engMetric];\n rows.sort((a,b)=>(met.get(b)||0)-(met.get(a)||0));\n const colorOf=r=> engMode==='modules'?SEG[r.tag].color:CAMP_TYPE[r.type];\n\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${activeDest==='network'?'Network':ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><a onclick=\"go('#\/overview')\">${activeDest==='network'?'TrueOmni Network':ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Engagement drill-through<\/span><\/div>`));\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Marketing \u00b7 Engagement drill-through<\/div><h1>What draws attention \u2014 and what to invest in<\/h1><\/div><div class=\"meta\">${periodLabel()}<br><b style=\"color:var(--text)\">${sc.name}<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Investment read',aiEngagement(rows,engMode,sc.name))));\n\n \/\/ filters\n const f=h('<div class=\"filters\"><\/div>');\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Dimension<\/span><div class=\"fseg\">\n <button class=\"${engMode==='modules'?'on':''}\" onclick=\"setEng('mode','modules')\">Modules<\/button>\n <button class=\"${engMode==='campaigns'?'on':''}\" onclick=\"setEng('mode','campaigns')\">Campaigns<\/button><\/div><\/div>`));\n if(sc.locs.length){\n const opts=['<option value=\"all\"'+(engLoc==='all'?' selected':'')+'>All markets<\/option>']\n .concat(sc.locs.map(L=>`<option value=\"${L.id}\"${engLoc===L.id?' selected':''}>${L.name}<\/option>`)).join('');\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Location<\/span><select class=\"fsel\" onchange=\"setEng('loc',this.value)\">${opts}<\/select><\/div>`));\n }\n const mkeys=Object.keys(M);\n f.appendChild(h(`<div class=\"fgroup\"><span class=\"flab\">Rank by<\/span><div class=\"fseg\">${mkeys.map(mk=>`<button class=\"${mk===engMetric?'on':''}\" onclick=\"setEng('metric','${mk}')\">${M[mk].label}<\/button>`).join('')}<\/div><\/div>`));\n wrap.appendChild(f);\n\n \/\/ ranked bar + top funnel\n const r1=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const barRows=rows.map(r=>({label:engShort(r.name),parts:[{v:met.get(r)||0,color:colorOf(r),name:met.label}],total:met.get(r)||0}));\n const rk=card(`${engMode==='modules'?'Modules':'Campaigns'} ranked by ${met.label.toLowerCase()}`,'stack ranking','',' ');\n rk.appendChild(rankedStacked(barRows,{pl:150,w:640,pr:74,fmt:met.fmt,tfmt:met.tfmt}));\n r1.appendChild(rk);\n \/\/ top item funnel drill-through\n const top=rows[0];\n const fc=card('Funnel drill-through','top '+(engMode==='modules'?'module':'campaign')+': '+top.name,[buildEngFunnel(top),h(`<div class=\"note\">Exposures \u2192 interactions \u2192 high-intent \u2192 attributed conversions for <b>${top.name}<\/b>. Conversion rate <b>${pct(top.convRate,1)}<\/b>${top.roas?` \u00b7 ROAS <b>${top.roas.toFixed(1)}\u00d7<\/b>`:''}${top.timeHrs?` \u00b7 <b>${num(top.timeHrs)}<\/b> engaged hours`:''}.<\/div>`)]);\n r1.appendChild(fc);\n wrap.appendChild(r1);\n\n \/\/ full table\n const tc=card(`${engMode==='modules'?'Module':'Campaign'} funnel \u2014 full breakdown`,'every stage \u00b7 '+periodLabel(),'',' ');\n tc.appendChild(buildEngTable(rows,engMode,colorOf));\n wrap.appendChild(tc);\n\n \/\/ A\/B tests (campaigns only)\n if(engMode==='campaigns'){\n const tests=AB_TESTS.map(t=>({t,row:rows.find(r=>r.id===t.camp)})).filter(x=>x.row);\n const abWrap=card('A\/B campaign tests','conversion rate by variant \u2014 compare & contrast',[h('<div class=\"grid row-2\" id=\"abgrid\" style=\"margin-top:2px\"><\/div>')]);\n const grid=abWrap.querySelector('#abgrid');\n tests.forEach(({t,row})=>grid.appendChild(buildABcard(t,row)));\n wrap.appendChild(abWrap);\n }\n return wrap;\n}\nfunction buildEngFunnel(r){\n const stages=[['Exposures',r.exposures,''],['Interactions',r.interactions,pct(r.interactions\/r.exposures,0)+' of exposed'],\n ['High-intent',r.highIntent,pct(r.highIntent\/r.interactions,0)+' of interactions'],['Conversions',r.conversions,pct(r.conversions\/r.highIntent,0)+' of high-intent']];\n const max=stages[0][1],cols=['#0E2240','#14508C','#1C9CD8','#33abe0'];\n const box=h('<div class=\"funnel\"><\/div>');\n stages.forEach(([n,v,rate],i)=>box.appendChild(h(`<div class=\"fstage\"><div class=\"fbar\" style=\"width:${26+40*(v\/max)}%;background:${cols[i]}\">${n}<\/div><div class=\"fmeta\"><b>${num(v)}<\/b> <span class=\"frate\">${rate}<\/span><\/div><\/div>`)));\n return box;\n}\nfunction buildEngTable(rows,mode,colorOf){\n const head = mode==='modules'\n ? '<tr><th>Module<\/th><th>Exposures<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Time<\/th><th>Attributed $<\/th><th>$\/1K int<\/th><\/tr>'\n : '<tr><th>Campaign<\/th><th>Interactions<\/th><th>High-intent<\/th><th>Conversions<\/th><th>Conv %<\/th><th>Spend<\/th><th>Attributed $<\/th><th>ROAS<\/th><\/tr>';\n const tbl=h(`<table><thead>${head}<\/thead><tbody><\/tbody><\/table>`);\n const tb=tbl.querySelector('tbody');\n rows.forEach(r=>{\n const dot=`<span class=\"sw\" style=\"display:inline-block;width:10px;height:10px;border-radius:3px;background:${colorOf(r)};margin-right:7px;vertical-align:-1px\"><\/span>`;\n const conv=`<span class=\"conv-pill\">${pct(r.convRate,1)}<\/span>`;\n if(mode==='modules'){\n tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><\/td><td class=\"tnum\">${num(r.exposures)}<\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${num(r.timeHrs)} h<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\">${money(r.valPerK)}<\/td><\/tr>`));\n } else {\n tb.appendChild(h(`<tr><td>${dot}<b>${r.name}<\/b><div class=\"ab-sub\" style=\"margin-left:17px\">${r.type}<\/div><\/td><td class=\"tnum\">${num(r.interactions)}<\/td><td class=\"tnum\">${num(r.highIntent)}<\/td><td class=\"tnum\">${num(r.conversions)}<\/td><td>${conv}<\/td><td class=\"tnum\">${money(r.spend)}<\/td><td class=\"tnum\"><b>${money(r.impact)}<\/b><\/td><td class=\"tnum\"><span class=\"pill ${r.roas>=4?'tag-hi':'tag-mid'}\">${r.roas.toFixed(1)}\u00d7<\/span><\/td><\/tr>`));\n }\n });\n return tbl;\n}\nfunction buildABcard(t,row){\n \/\/ split the campaign row's traffic; blended conv rate must equal row.convRate\n const base=row.convRate, rA=base\/(t.split + (1-t.split)*t.bLift), rB=rA*t.bLift;\n const intA=row.interactions*t.split, intB=row.interactions*(1-t.split);\n const cvA=intA*rA, cvB=intB*rB;\n const impA=row.impact*(cvA\/(cvA+cvB)), impB=row.impact*(cvB\/(cvA+cvB));\n const winnerB=t.bLift>1, decisive=t.conf>=0.9;\n const maxR=Math.max(rA,rB);\n const badge = t.status==='No winner yet' ? `<span class=\"ab-badge ab-none\">Running \u00b7 ${pct(t.conf,0)} conf.<\/span>`\n : `<span class=\"ab-badge ab-win\">${t.status} \u00b7 ${pct(t.conf,0)} conf.<\/span>`;\n const lift=(rB\/rA-1);\n const c=h(`<div class=\"ab-card\"><\/div>`);\n c.appendChild(h(`<div class=\"ab-head\"><div><div class=\"abt\">${t.name}<\/div><div class=\"abs\">${row.name} \u00b7 ${num(row.interactions)} sessions split ${Math.round(t.split*100)}\/${Math.round((1-t.split)*100)}<\/div><\/div>${badge}<\/div>`));\n const variant=(tag,label,r,cv,imp,isWin)=>`\n <div class=\"ab-var\">\n <div class=\"ab-tag\" style=\"background:${isWin?'var(--good)':'var(--slate)'}\">${tag}<\/div>\n <div><div class=\"ab-nm\">${label} ${isWin?'<span class=\"conv-pill\" style=\"background:rgba(12,163,12,.14);color:var(--good)\">winner<\/span>':''}<\/div><div class=\"ab-sub\">${num(cv)} conversions \u00b7 ${money(imp)} attributed<\/div><\/div>\n <div class=\"ab-conv\"><b>${pct(r,2)}<\/b><span>conv. rate<\/span><\/div>\n <div class=\"ab-bar\"><i style=\"width:${(r\/maxR*100).toFixed(0)}%;background:${isWin?'var(--good)':'var(--slate)'}\"><\/i><\/div>\n <\/div>`;\n c.appendChild(h(variant('A',t.a,rA,cvA,impA,!winnerB)));\n c.appendChild(h(variant('B',t.b,rB,cvB,impB,winnerB)));\n c.appendChild(h(`<div class=\"ab-foot\"><span>Variant B vs A<\/span><span><b style=\"color:${lift>=0?'var(--good)':'var(--warn)'}\">${lift>=0?'+':''}${pct(lift,1)}<\/b> conversion-rate lift<\/span><\/div>`));\n return c;\n}\n\n\/* ================= MEDIA NETWORK ================= *\/\nfunction aiMedia(k){const m=mediaMetrics(k); const sg=signageMetrics(k);\n const tot=m.rev+(sg?sg.rev:0), cap=MEDIA.capital+(sg?sg.capital:0), sw=MEDIA.softwareYr+(sg?sg.softwareYr:0);\n const sgLine = sg? ` Digital signage adds <span class=\"em\">${money(sg.rev)}<\/span> across <b>${sg.screens} screens<\/b> from <b>${num(sg.impressions)}<\/b> screen impressions at an average dwell of <b>${SIGNAGE.dwellSec}s<\/b> and <b>${pct(sg.shareOfVoice)}<\/b> share of voice (${sg.spotsPerLoop} spots per ${SIGNAGE.loopSec}s loop) \u2014 reach, not interactions, so it never touches the attributed-impact or tax numbers.`:'';\n return `Across the modeled <b>${m.kiosks}-kiosk<\/b>${sg?` \/ <b>${sg.screens}-screen<\/b>`:''} network, <b>Total Advertising Revenue<\/b> is projected at <span class=\"em\">${money(tot)}<\/span> a year at the mid scenario. Kiosks contribute <span class=\"em\">${money(m.rev)}<\/span> (range ${money(m.band.floor)}\u2013${money(m.band.strong)}) from an estimated <b>${num(m.impressions)}<\/b> ad impressions \u2014 an effective CPM near <b>${money(m.cpm)}<\/b>, in line with digital out-of-home.${sgLine} About <b>${pct(MEDIA.streamSplit.direct)}<\/b> of kiosk revenue is direct\/native local sales, the rest filled programmatically through Google Ad Manager. Combined, advertising covers the <b>${money(sw)}<\/b> annual software roughly <b>${(tot\/sw).toFixed(0)}\u00d7<\/b> and repays the full <b>${money(cap)}<\/b> capital in about <b>${(cap\/tot).toFixed(1)} years<\/b>. Every rate here is a TrueOmni platform benchmark \u2014 no Visit California rate card exists.`;}\nfunction mediaMiniCard(k){const m=mediaMetrics(k); const sg=signageMetrics(k);\n const tot=m.rev+(sg?sg.rev:0), cap=MEDIA.capital+(sg?sg.capital:0);\n const c=card('Media Network \u00b7 Total Advertising Revenue','the self-funding layer \u00b7 kiosks + digital signage (modeled)','',' ');\n c.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:2px\"><div class=\"si\"><b>${money(tot)}<\/b><span>Total Advertising Revenue \/ yr (mid)<\/span><\/div><div class=\"si\"><b>${money(m.rev)}<\/b><span>kiosk ad revenue \u00b7 ${m.kiosks} kiosks<\/span><\/div>${sg?`<div class=\"si\"><b>${money(sg.rev)}<\/b><span>signage ad revenue \u00b7 ${sg.screens} screens<\/span><\/div>`:''}<div class=\"si\"><b>${num(m.impressions+(sg?sg.impressions:0))}<\/b><span>ad + screen impressions \/ yr<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${(cap\/tot).toFixed(1)} yr<\/b><span>capital payback<\/span><\/div><\/div>`));\n c.appendChild(h(`<div style=\"display:flex;gap:8px;margin-top:12px\"><button class=\"chip\" style=\"cursor:pointer\" onclick=\"go('#\/media')\">Open Media Network \u203a<\/button><\/div>`));\n return c;\n}\nfunction pageMedia(){\n const k=K(); const m=mediaMetrics(k);\n const wrap=h('<div class=\"fade\"><\/div>');\n wrap.appendChild(h(`<a class=\"backbtn\" onclick=\"go('#\/overview')\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15 18l-6-6 6-6\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg> ${ACT().region} overview<\/a>`));\n wrap.appendChild(h(`<div class=\"crumbs\"><span>${ACT().name}<\/span><span class=\"sep\">\u203a<\/span><a onclick=\"go('#\/overview')\">${ACT().region}<\/a><span class=\"sep\">\u203a<\/span><span>Media Network<\/span><\/div>`));\n const sg=signageMetrics(k);\n const totAdRev=m.rev+(sg?sg.rev:0);\n const totCapital=MEDIA.capital+(sg?sg.capital:0);\n const totSoftware=MEDIA.softwareYr+(sg?sg.softwareYr:0);\n const totImpr=m.impressions+(sg?sg.impressions:0);\n const blendedCPM=totImpr? totAdRev\/(totImpr\/1000):0;\n wrap.appendChild(h(`<div class=\"pagehead\"><div><div class=\"eyebrow\">Advertising \u00b7 Media Network + Digital Signage<\/div><h1>Total Advertising Revenue \u2014 kiosks + digital signage<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">Native direct-sold + Google Ad Manager programmatic, plus OMNI Signage broadcast screens \u00b7 ${periodLabel()}<\/div><\/div><div class=\"meta\">Sell-through at maturity<br><b style=\"color:var(--text);font-size:14px\">${pct(MEDIA.fillMature)} kiosk fill \u00b7 ${m.kiosks} kiosks${sg?` \u00b7 ${pct(SIGNAGE.fillMature)} signage fill \u00b7 ${sg.screens} screens`:''}<\/b><\/div><\/div>`));\n wrap.appendChild(h(aiBanner('TrueImpact AI \u00b7 Media read', aiMedia(k))));\n\n const kpis=h('<div class=\"grid kpis\" style=\"margin-bottom:16px\"><\/div>');\n kpis.appendChild(h(`<div class=\"card kpi hero\"><div class=\"glow\"><\/div><div class=\"k-label\">Total Advertising Revenue (kiosk + signage)<\/div><div class=\"k-val\"><span class=\"cur\">${curSym()}<\/span>${money(totAdRev).replace(curSym(),'')}<\/div><div class=\"k-delta up\">\u25b2 scales with fill, kiosks + screens<\/div><div class=\"k-foot\">Kiosks ${money(m.rev)}${sg?` + signage ${money(sg.rev)}`:''} \u00b7 modeled at platform benchmark rates \u2014 no Visit California rate card exists<\/div><\/div>`));\n kpis.appendChild(kpiTile('Kiosk ad revenue \/ yr',money(m.rev),'',`${m.kiosks} kiosks \u00b7 range ${money(m.band.floor)}\u2013${money(m.band.strong)} at ${curSym()}500\u20131,500\/kiosk\/mo`));\n kpis.appendChild(kpiTile('Signage ad revenue \/ yr',sg?money(sg.rev):'\u2014','',sg?`${sg.screens} screens \u00b7 range ${money(sg.band.floor)}\u2013${money(sg.band.strong)} at ${curSym()}200\u2013800\/screen\/mo`:'signage disabled'));\n kpis.appendChild(kpiTile('Blended effective CPM',money(blendedCPM),'',`${num(totImpr)} ad + screen impressions \/ yr \u00b7 in line with DOOH benchmarks`));\n wrap.appendChild(kpis);\n\n const r2=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const invCard=card('Revenue by inventory type','container-level potential (Omni Media Network)','',' ');\n const list=h('<div class=\"loclist\"><\/div>'); const maxv=Math.max(...m.byInv.map(x=>x.v));\n m.byInv.slice().sort((a,b)=>b.v-a.v).forEach(x=>{list.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\">${x.name}<\/div><div class=\"lr-val\">${money(x.v)}<div class=\"lr-sub\" style=\"font-weight:600\">${pct(x.share)}<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(x.v\/maxv*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n invCard.appendChild(list); r2.appendChild(invCard);\n const streamCard=card('Direct vs programmatic','native sales + Google Ad Manager','',' ');\n const parts=[{v:m.byStream.direct,name:'Direct \/ native sold',color:'var(--s-hotels)'},{v:m.byStream.programmatic,name:'Programmatic (GAM \/ DTN)',color:'var(--s-events)'}];\n const pin=h('<div style=\"display:flex;gap:20px;align-items:center;flex-wrap:wrap\"><\/div>'); pin.appendChild(donut(parts));\n const pl=h('<div style=\"flex:1;min-width:180px\"><\/div>'); parts.forEach(p=>pl.appendChild(h(`<div class=\"locrow\" style=\"grid-template-columns:1fr auto\"><div class=\"lr-name\" style=\"display:flex;align-items:center;gap:7px\"><span class=\"sw\" style=\"width:11px;height:11px;border-radius:3px;background:${p.color}\"><\/span>${p.name}<\/div><div class=\"lr-val\">${money(p.v)}<\/div><\/div>`))); pin.appendChild(pl);\n streamCard.appendChild(pin); r2.appendChild(streamCard);\n wrap.appendChild(r2);\n\n \/* ============ DIGITAL SIGNAGE \u2014 reach, not interactions ============ *\/\n if(sg){\n wrap.appendChild(h(`<div class=\"pagehead\" style=\"margin-top:6px;margin-bottom:12px\"><div><div class=\"eyebrow\">Digital Signage \u00b7 OMNI Signage<\/div><h1 style=\"font-size:23px\">Digital signage \u2014 the broadcast layer<\/h1><div class=\"ch-sub\" style=\"margin-top:4px;color:var(--text-2)\">Portrait posters, landscape promo screens, wayfinding & directory boards, outdoor weatherized displays<\/div><\/div><div class=\"meta\">Screens deployed (modeled)<br><b style=\"color:var(--text);font-size:14px\">${sg.screens} screens \u00b7 ${pct(SIGNAGE.fillMature)} fill at maturity<\/b><\/div><\/div>`));\n const sgk=h('<div class=\"grid kpis\" style=\"margin-bottom:16px;grid-template-columns:repeat(3,minmax(0,1fr))\"><\/div>');\n sgk.appendChild(kpiTile('Screens deployed',String(sg.screens),'',`across ${LOCS().length} zones \u00b7 ~${(sg.screens\/m.kiosks).toFixed(1)} screens per kiosk (modeled)`));\n sgk.appendChild(kpiTile('Screen impressions \/ yr',num(sg.impressions),'',`${num(sg.reach)} reach \u00d7 ${SIGNAGE.imprPerPasserby} impressions per pass \u2014 REACH, not interactions`));\n sgk.appendChild(kpiTile('Avg dwell',SIGNAGE.dwellSec+'s','','average attention per exposure \u2014 the DOOH quality metric'));\n sgk.appendChild(kpiTile('Spots per loop \/ share of voice',sg.spotsPerLoop+' \u00b7 '+pct(sg.shareOfVoice),'',`${SIGNAGE.spotSec}s spots in a ${SIGNAGE.loopSec}s playlist loop`));\n sgk.appendChild(kpiTile('Signage fill rate',pct(SIGNAGE.fillMature),'',`ramping ${pct(SIGNAGE.fillByPhase[1])} \u2192 ${pct(SIGNAGE.fillByPhase[2])} \u2192 ${pct(SIGNAGE.fillByPhase[3])} by phase`));\n sgk.appendChild(kpiTile('Revenue per screen \/ yr',money2(sg.rev\/sg.screens),'',`${curSym()}${SIGNAGE.perScreenMo.mid}\/screen\/mo at mature fill \u00b7 effective CPM ${money(sg.cpm)}`));\n wrap.appendChild(sgk);\n\n const sgr=h('<div class=\"grid row-2\" style=\"margin-bottom:16px\"><\/div>');\n const fmtCard=card('Signage revenue by format','portrait \u00b7 landscape \u00b7 wayfinding \u00b7 outdoor','',' ');\n fmtCard.appendChild(rankedStacked(sg.byFormat.slice().sort((a,b)=>b.v-a.v).map(f=>({label:f.name,parts:[{v:f.v,color:'var(--azure)',name:f.name}],total:f.v})),{pl:170,w:600}));\n fmtCard.appendChild(h('<div class=\"note\">Format shares are the TrueOmni signage product mix (MODELED). Corridor and lobby screens carry the premium; wayfinding and directory boards monetize lower but run longer loops.<\/div>'));\n sgr.appendChild(fmtCard);\n const scrCard=card('Screens by zone','modeled 1 screen per kiosk (1:1)','',' ');\n const sl=h('<div class=\"loclist\"><\/div>');\n const scrRows=[...LOCS()].sort((a,b)=>(b.screens||0)-(a.screens||0)); const maxS=scrRows[0].screens||1;\n scrRows.forEach(L=>{const row=h(`<div class=\"locrow\"><div><div class=\"lr-name\">${L.name}<\/div><div class=\"lr-sub\">${L.kiosks} kiosks \u00b7 phase ${L.phase}<\/div><\/div><div class=\"lr-val\">${L.screens||0}<div class=\"lr-sub\" style=\"font-weight:600\">${money((L.screens||0)*SIGNAGE.perScreenMo.mid*12*k)} \/yr<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${((L.screens||0)\/maxS*100).toFixed(0)}%\"><\/i><\/div><\/div>`);\n row.addEventListener('click',()=>go('#\/location\/'+L.id)); sl.appendChild(row);});\n scrCard.appendChild(sl); sgr.appendChild(scrCard);\n wrap.appendChild(sgr);\n\n wrap.appendChild(h(`<div class=\"card\" style=\"margin-bottom:16px\"><div class=\"card-h\"><div><h3>Kiosks transact \u00b7 screens broadcast <span class=\"hint\">the guardrail that keeps this honest<\/span><\/h3><\/div><\/div><div class=\"note\" style=\"margin-top:0\">Signage impressions are <b>reach<\/b>, not interactions. The ${num(sg.impressions)} screen impressions above do <b>not<\/b> feed the interaction funnel, attributed visitors, average spend, or any economic-impact or tax figure on this dashboard \u2014 those remain strictly kiosk-derived. Digital signage contributes screens, reach, dwell, share of voice and advertising revenue, and nothing else. Conflating the two would overstate attributed impact.<\/div><\/div>`));\n }\n\n const rampC=card('Total Advertising Revenue ramp \u00b7 14 \u2192 20 kiosks & 14 \u2192 20 screens','builds with units online and sell-through','',' ');\n const rl=h('<div class=\"loclist\"><\/div>');\n PHASES.forEach(ph=>{const locs=LOCS().filter(L=>ph.ids.includes(L.id));const mm=mediaMetrics(k,locs);const fill=MEDIA.fillByPhase[ph.n];const rev=mm.rev*(fill\/MEDIA.fillMature);\n const sgp=signageMetrics(k,locs); const sgRev=sgp? sgp.rev*(SIGNAGE.fillByPhase[ph.n]\/SIGNAGE.fillMature):0;\n rl.appendChild(h(`<div class=\"locrow\"><div><div class=\"lr-name\">${ph.name}<\/div><div class=\"lr-sub\">${ph.window} \u00b7 ${mm.kiosks} kiosks \u00b7 ${pct(fill)} kiosk fill${sgp?` \u00b7 ${sgp.screens} screens \u00b7 ${pct(SIGNAGE.fillByPhase[ph.n])} signage fill`:''}<\/div><\/div><div class=\"lr-val\">${money(rev+sgRev)}<div class=\"lr-sub\" style=\"font-weight:600\">kiosk ${money(rev)}${sgp?` \u00b7 signage ${money(sgRev)}`:''} \/yr<\/div><\/div><div class=\"lr-bar\"><i style=\"width:${(mm.kiosks\/60*100).toFixed(0)}%\"><\/i><\/div><\/div>`));});\n rampC.appendChild(rl);\n rampC.appendChild(h('<div class=\"note\">Revenue scales with kiosks and screens online and with sell-through as impressions grow. Local and regional partners anchor direct sales from day one; programmatic (Google Ad Manager) fills remnant kiosk inventory once impression volume attracts national demand. Signage typically fills more slowly at first and then carries the larger absolute revenue line, because there are ~2.9 screens for every kiosk.<\/div>'));\n wrap.appendChild(rampC);\n\n const sf=card('The self-funding math','Total Advertising Revenue vs. program cost \u00b7 both surfaces','',' ');\n sf.appendChild(h(`<div class=\"stat-inline\" style=\"margin-top:4px\"><div class=\"si\"><b>${money(totAdRev)}<\/b><span>Total Advertising Revenue \/ yr (mid)<\/span><\/div><div class=\"si\"><b>${money(totSoftware)}<\/b><span>annual software (kiosk ${money(MEDIA.softwareYr)}${sg?` + signage ${money(sg.softwareYr)}`:''})<\/span><\/div><div class=\"si\"><b>${money(totCapital)}<\/b><span>one-time capital (kiosk ${money(MEDIA.capital)}${sg?` + signage ${money(sg.capital)}`:''})<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${(totCapital\/totAdRev).toFixed(1)} yr<\/b><span>capital payback (mid)<\/span><\/div><div class=\"si\"><b style=\"color:var(--good)\">${(totAdRev\/totSoftware).toFixed(0)}\u00d7<\/b><span>covers annual software<\/span><\/div><\/div>`));\n sf.appendChild(h('<div class=\"note\"><b>MODELED \u00b7 no rate card exists.<\/b> At the mid scenario, advertising across both surfaces covers the annual software many times over and repays the full hardware investment in about a year \u2014 the self-funding engine that lets a pilot grow without a new appropriation. Built from TrueOmni platform benchmarks ($500\u20131,500 \/ kiosk \/ mo and $200\u2013800 \/ screen \/ mo); a real agency rate card, fill curve and revenue split would firm these up. 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