{"id":52356,"date":"2026-02-23T09:00:00","date_gmt":"2026-02-23T09:00:00","guid":{"rendered":"http:\/\/trueomni.com\/?p=52356"},"modified":"2026-04-06T17:54:30","modified_gmt":"2026-04-06T17:54:30","slug":"top-5-ways-to-drive-data-through-digital-technology-in-hospitality","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/blog\/top-5-ways-to-drive-data-through-digital-technology-in-hospitality\/","title":{"rendered":"5 fa\u00e7ons principales d&#039;exploiter les donn\u00e9es gr\u00e2ce \u00e0 la technologie num\u00e9rique dans le secteur de l&#039;h\u00f4tellerie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"52356\" class=\"elementor elementor-52356\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eac14dc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1eac14dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12420318\" data-id=\"12420318\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a843e2d elementor-widget elementor-widget-spacer\" data-id=\"a843e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e0ecd2 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"10e0ecd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whether you manage a hotel, a tour operation, a destination, or a travel experience, understanding how to gather and use data can improve guest satisfaction, streamline operations, and uncover new revenue opportunities.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">But \u201cdata\u201d doesn\u2019t have to sound intimidating. With the right digital tools, any travel business can collect helpful information and turn it into actionable insights.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18fe61c elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"18fe61c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><b>1. Comprenez votre <a href=\"https:\/\/trueomni.com\/french\/hospitality\/\">Guest Journey<\/a> and Choose <a href=\"https:\/\/trueomni.com\/french\/nexi-check-in-check-out-kiosk\/\">Tools<\/a> That Capture the Right Data<\/b><\/span><\/h3><p><span style=\"font-weight: 400;\">Before implementing any new digital solution, take a moment to understand how travelers interact with your business today:<\/span><\/p><ul><li><b>Map Out Key Touchpoints:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Where do guests connect with you; your website, booking engine, lobby desk, on-site activities, mobile app, or follow-up emails? Each step offers a chance to learn what travelers want.<\/span><\/li><li><b>Choose User-Friendly, Integrated Tools:<br \/><\/b>Whether you use a booking system, a Property Management System (PMS), or a tour scheduling platform, ensure any digital tool you add can \u201ctalk\u201d or integrate with it. This allows you to see real-time data on bookings, preferences, guest profiles, and buying behavior.<\/li><li><b>Helpful Features to Consider:<\/b><ul><li><span style=\"font-weight: 400;\">Multi-language support\u00a0\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Profile or loyalty program tracking<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Customizable branding<\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><p>These make both data collection and guest experience smoother.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d3867 elementor-widget elementor-widget-image\" data-id=\"b2d3867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Marriott.png\" data-srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Marriott.png 860w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Marriott-300x195.png 300w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Marriott-768x500.png 768w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Marriott-32x21.png 32w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Marriott-600x391.png 600w\" width=\"800\" height=\"521\" class=\"attachment-large size-large wp-image-54902 lazyload\" alt=\"\" sizes=\"(max-width: 800px) 100vw, 800px\"><noscript><img decoding=\"async\" width=\"800\" height=\"521\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Marriott.png\" class=\"attachment-large size-large wp-image-54902\" alt=\"\" srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Marriott.png 860w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Marriott-300x195.png 300w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Marriott-768x500.png 768w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Marriott-32x21.png 32w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Marriott-600x391.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d12cc36 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d12cc36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>2. Connect Digital Payments to Your Data Strategy<\/b><\/h3><p><span style=\"font-weight: 400;\">Payment interactions can reveal valuable trends\u2014if your systems are connected.<\/span><\/p><p>\u00a0<\/p><ul><li><b>Integration Is Key:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Make sure your booking tools, on-site payment terminals, and online checkout pages all link to your payment processor. This ensures you gather accurate information like spend patterns, popular products, and abandoned purchases.<\/span><\/li><li><b>Support Modern Payment Types:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Today\u2019s travelers expect tap-to-pay, mobile wallets, and online checkout options. These methods make transactions more seamless\u2014and the data easier to track.<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cff411 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3cff411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>3. Choose <a href=\"https:\/\/trueomni.com\/french\/showroom\/\">Mat\u00e9riel<\/a> and Digital Tools Based on the Insights You Want to Capture<\/b><\/h3><p><span style=\"font-weight: 400;\">The technology you use should align with your operational needs.<\/span><\/p><p>\u00a0<\/p><ul><li><b>For Hotels or Resorts:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Think about kiosks, mobile apps, or smart room devices that track check-in flow, upgrade interest, and service requests.<\/span><\/li><li><b>For Tours, Experience Providers, or Attractions:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Consider scanners, QR code tools, or tablets that can quickly check guests in while recording visitation times and preferences.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Look For:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Touch-screen usability<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ID or ticket scanning<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Durable hardware that fits your environment<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customizable branding<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">These tools make data collection natural and effortless for both your team and your guests.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7fcb6 elementor-widget elementor-widget-image\" data-id=\"5d7fcb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-1024x641.png\" data-srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-1024x641.png 1024w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-300x188.png 300w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-768x481.png 768w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-1536x961.png 1536w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-2048x1282.png 2048w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-32x20.png 32w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-600x376.png 600w\" width=\"800\" height=\"501\" class=\"attachment-large size-large wp-image-55108 lazyload\" alt=\"\" sizes=\"(max-width: 800px) 100vw, 800px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"501\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-1024x641.png\" class=\"attachment-large size-large wp-image-55108\" alt=\"\" srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-1024x641.png 1024w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-300x188.png 300w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-768x481.png 768w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-1536x961.png 1536w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-2048x1282.png 2048w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-32x20.png 32w, https:\/\/trueomni.com\/wp-content\/uploads\/2026\/02\/Gemini_Generated_Image_6qkzwm6qkzwm6qkz-600x376.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35c409d elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"35c409d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>4. Capture Data Before, During, and After the Guest Experience<\/b><\/h3><p><span style=\"font-weight: 400;\">Digital technology should help you learn from guests at every stage; not just when they book.<\/span><\/p><p>\u00a0<\/p><ul><li><b>Before Arrival:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Pre-arrival emails, mobile check-ins, and personalized offers can help gauge interest in upgrades or add-ons.<\/span><\/li><li><b>During the Visit:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Tools like mobile apps, kiosks, digital signage, or on-site activity booking systems can track what guests engage with\u2014whether it\u2019s dining, spa appointments, transportation, or local recommendations.<\/span><\/li><li><b>After Departure:<\/b><b><br \/><\/b> <span style=\"font-weight: 400;\">Automated emails, surveys, and digital receipts provide insights into guest satisfaction and spending patterns.<\/span><\/li><li><b>Make Sure All Systems Connect:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Link your digital tools with housekeeping, operations, CRM, and guest service teams so the insights flow naturally across your entire business.<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4016f1c elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4016f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>5. Turn Data Into Revenue and Build for the Future<\/b><\/h3><p>Collecting data is only half the goal\u2014the real power is using it to grow.<\/p><p>\u00a0<\/p><ul><li><b>Upsell and Cross-Sell With Smarter Recommendations:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Digital tools can suggest room upgrades, tours, activities, packages, or dining options based on guest history and preferences.<\/span><\/li><li><b>Use Data to Identify Trends:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Maybe families want earlier check-ins, or travelers are consistently booking last-minute add-ons. These insights can shape better pricing, promotions, and services.<\/span><\/li><li><b>Choose <a href=\"https:\/\/trueomni.com\/french\/kiosk-software\/\">Solutions<\/a> That Evolve:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Look for platforms that can be updated over time, integrate with new systems, or support emerging technologies such as AI personalization, automated messaging, and dynamic pricing. <\/span><span style=\"font-weight: 400;\">Traveler expectations change quickly. Technology that adapts ensures your operations remain modern, efficient, and competitive for your visitors.<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7db64 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6d7db64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Conclusion<\/b><\/h3><p><span style=\"font-weight: 400;\">Digital technology doesn\u2019t have to be complicated. By choosing solutions that integrate smoothly, support your team, and make life easier for guests, you can unlock powerful data that drives growth into your destination.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">From understanding your customer journey to streamlining payments, improving on-site experiences, and preparing for the ever-evolving future, the right digital tools can help your travel business stay ahead in this fast-changing industry. Call us at 833-300-6664 or email us at info@trueomni.com and we will help you!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dans le secteur du voyage et du tourisme, en constante \u00e9volution, les donn\u00e9es sont devenues l&#039;une des ressources les plus pr\u00e9cieuses pour la croissance. <\/p>","protected":false},"author":4,"featured_media":55195,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[143,573,571,574,150,522,575,572,129,570],"class_list":["post-52356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-destination","tag-digital-technology","tag-drive-data","tag-driving-data","tag-hospitality","tag-top-5","tag-top-items","tag-top5","tag-travel","tag-ways"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.7) - 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