{"id":43119,"date":"2024-06-04T08:46:51","date_gmt":"2024-06-04T15:46:51","guid":{"rendered":"https:\/\/www.trueomni.com\/?p=43119"},"modified":"2024-12-12T15:47:07","modified_gmt":"2024-12-12T15:47:07","slug":"enhancing-visitor-itineraries-with-ai","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/blog\/enhancing-visitor-itineraries-with-ai\/","title":{"rendered":"Am\u00e9liorer les itin\u00e9raires des visiteurs gr\u00e2ce \u00e0 l&#039;IA\u00a0: stimuler l&#039;engagement et proposer des exp\u00e9riences personnalis\u00e9es aux bornes interactives"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"43119\" class=\"elementor elementor-43119\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eac14dc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1eac14dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12420318\" data-id=\"12420318\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10e0ecd2 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"10e0ecd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the digital age, artificial intelligence (AI) is revolutionizing how visitors engage with destinations. AI-driven technologies, particularly in kiosks and mobile apps, are transforming standard information tools into dynamic, personalized experience planners.\u00a0<\/p><p>\u00a0<\/p><p>Recognizing this, TrueOmni is proud to introduce products built with its TrueAI, designed to optimize the customer experience through AI-powered preference-based suggestions. By integrating AI into kiosks and mobile platforms, destinations can not only enhance visitor engagement and interaction, but also significantly enrich the travel experience by tailoring itineraries to individual preferences.<\/p><p>\u00a0<\/p><p><strong style=\"color: var(--ast-global-color-2); font-family: 'Open Sans', sans-serif; font-size: 20px;\">The Role of TrueAI in Personalizing Itineraries:<\/strong><\/p><p>AI technology at kiosks can analyze a visitor&#8217;s preferences and historical data to offer customized recommendations for attractions, dining, and entertainment. For instance, a study by Deloitte highlights that AI can improve customer engagement by up to 30% by delivering more relevant content and recommendations\u00a0<a style=\"color: #1155cc;\" href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ca\/Documents\/deloitte-analytics\/ca-en-omnia-ai-marketing-pov-fin-jun24-aoda.pdf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ca\/Documents\/deloitte-analytics\/ca-en-omnia-ai-marketing-pov-fin-jun24-aoda.pdf&amp;source=gmail&amp;ust=1717601883432000&amp;usg=AOvVaw12Pc2mZYtS0ZQw-EeEd1HB\">(Deloitte, 2024)<\/a>. When a visitor interacts with a kiosk, AI algorithms work to understand their interests based on selections and input, creating a bespoke itinerary that aligns with their tastes and preferences.<\/p><p>\u00a0<\/p><p><strong>Enhancing Visitor Interaction:\u00a0<\/strong><span style=\"font-size: 15px;\">Interactive kiosks equipped with AI capabilities can engage users more deeply by providing interactive maps, virtual tours, and even augmented reality experiences of recommended sites.\u00a0Enhancing Visitor Itineraries with AI<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 15px;\">, According to a report from IBM, such immersive technologies can increase visitor dwell time by up to 40%, significantly enhancing engagement levels (<\/span><a style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 15px; background-color: #ffffff; color: #1155cc;\" href=\"https:\/\/www.ibm.com\/blog\/digital-transformation-trends\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.ibm.com\/blog\/digital-transformation-trends\/&amp;source=gmail&amp;ust=1717601883432000&amp;usg=AOvVaw2TGe9Gv7mqSPKdMiDR3LCw\">IBM, 2024<\/a><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 15px;\">). These features make the exploration process more engaging and help visitors make informed decisions about where to go next.<\/span><\/p><p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 15px;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fec926 elementor-widget elementor-widget-image\" data-id=\"1fec926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-768x512.jpg\" data-srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-768x512.jpg 768w, https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-300x200.jpg 300w, https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-1024x683.jpg 1024w, https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-1536x1025.jpg 1536w, https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-2048x1367.jpg 2048w, https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-32x21.jpg 32w, https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-600x400.jpg 600w\" width=\"768\" height=\"512\" class=\"attachment-medium_large size-medium_large wp-image-49191 lazyload\" alt=\"\" sizes=\"(max-width: 768px) 100vw, 768px\"><noscript><img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-49191\" alt=\"\" srcset=\"https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-768x512.jpg 768w, https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-300x200.jpg 300w, https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-1024x683.jpg 1024w, https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-1536x1025.jpg 1536w, https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-2048x1367.jpg 2048w, https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-32x21.jpg 32w, https:\/\/trueomni.com\/wp-content\/uploads\/2024\/12\/karthik-balakrishnan-Y4zNMW3pQAs-unsplash-600x400.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c27cfc elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6c27cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><strong>Driving Increased Visitor Experiences:\u00a0<\/strong>The personalized itineraries created by AI not only cater to specific interests but also manage practical considerations like route optimization and time management, which are crucial for a satisfactory visit. Research from Adobe shows that personalization can reduce stress and enhance the overall trip experience, leading to a 20% increase in visitor satisfaction (<a style=\"color: #1155cc;\" href=\"https:\/\/business.adobe.com\/content\/dam\/dx\/us\/en\/resources\/infographics\/Failure_to_Scale_State_of_Personalization_in_Retail_and_Travel_Infographic_Offer.pdf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/business.adobe.com\/content\/dam\/dx\/us\/en\/resources\/infographics\/Failure_to_Scale_State_of_Personalization_in_Retail_and_Travel_Infographic_Offer.pdf&amp;source=gmail&amp;ust=1717601883432000&amp;usg=AOvVaw3CumxLoJgysmBQptc8_taK\">Adobe, 2021<\/a>). Moreover, by suggesting off-the-beaten-path attractions and local hidden gems, AI helps distribute visitor traffic more evenly, enhancing sustainability and visitor enjoyment.<\/p><p>\u00a0<\/p><p><strong>Case Study:\u00a0<\/strong>An example of AI in action can be seen in the deployment of\u00a0<a style=\"color: #1155cc;\" href=\"https:\/\/trueomni.com\/french\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.trueomni.com\/&amp;source=gmail&amp;ust=1717601883432000&amp;usg=AOvVaw2CAKV2eznGFGCmyToq0RPs\">TrueOmni&#8217;s<\/a>\u00a0AI-powered kiosks at major tourist centers. These kiosks have been instrumental in increasing visitor spend by suggesting tailored activities and local businesses that align with the visitor&#8217;s interest profile. Analytics from these kiosks show a 25% increase in visitor retention and repeat visits, demonstrating the value of personalized itinerary planning (TrueOmni, 2023).<\/p><p>\u00a0<\/p><h4><strong>Conclusion:<\/strong><\/h4><p>TrueAI-powered kiosks represent a significant leap forward in how destinations interact with their visitors. By offering personalized, engaging, and insightful travel experiences, these kiosks not only satisfy the modern traveler\u2019s demand for tailored experiences but also boost local economies by driving traffic to recommended venues. As technology evolves, the potential for AI to enhance visitor experiences will only grow, making it an indispensable tool for destination management organizations.<\/p><p><strong>Citations:<\/strong><\/p><ul style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-weight: 400;\"><li style=\"margin-left: 15px;\"><a style=\"color: #1155cc;\" href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ca\/Documents\/deloitte-analytics\/ca-en-omnia-ai-marketing-pov-fin-jun24-aoda.pdf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ca\/Documents\/deloitte-analytics\/ca-en-omnia-ai-marketing-pov-fin-jun24-aoda.pdf&amp;source=gmail&amp;ust=1717601883432000&amp;usg=AOvVaw12Pc2mZYtS0ZQw-EeEd1HB\">Deloitte, 2024. &#8220;Impact of AI on Customer Engagement.&#8221;<\/a><\/li><li style=\"margin-left: 15px;\"><a style=\"color: #1155cc;\" href=\"https:\/\/www.ibm.com\/blog\/digital-transformation-trends\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.ibm.com\/blog\/digital-transformation-trends\/&amp;source=gmail&amp;ust=1717601883432000&amp;usg=AOvVaw2TGe9Gv7mqSPKdMiDR3LCw\">IBM, 2024. &#8220;Technology Trends in the Tourism Industry.&#8221;<\/a><\/li><li style=\"margin-left: 15px;\"><a style=\"color: #1155cc;\" href=\"https:\/\/business.adobe.com\/content\/dam\/dx\/us\/en\/resources\/infographics\/Failure_to_Scale_State_of_Personalization_in_Retail_and_Travel_Infographic_Offer.pdf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/business.adobe.com\/content\/dam\/dx\/us\/en\/resources\/infographics\/Failure_to_Scale_State_of_Personalization_in_Retail_and_Travel_Infographic_Offer.pdf&amp;source=gmail&amp;ust=1717601883432000&amp;usg=AOvVaw3CumxLoJgysmBQptc8_taK\">Adobe, 2021. &#8220;Personalization in the Travel Sector.&#8221;<\/a><\/li><li style=\"margin-left: 15px;\"><a href=\"https:\/\/trueomni.com\/french\/determining-roi-for-digital-touchpoints\/\">TrueOmni, 2023. &#8220;Annual Impact Report.&#8221;<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La premi\u00e8re question que vous devez vous poser est : quel d\u00e9fi souhaitez-vous relever, ou quelle opportunit\u00e9 voyez-vous avec cette technologie ?.    <\/p>","protected":false},"author":4,"featured_media":42593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-43119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enhancing Visitor Itineraries with AI<\/title>\n<meta name=\"description\" content=\"In the digital age, Enhancing Visitor Itineraries with AI is revolutionizing how visitors engage with destinations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trueomni.com\/french\/blog\/enhancing-visitor-itineraries-with-ai\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enhancing Visitor Itineraries with AI: Driving Engagement and Personalized Experiences at Kiosks\" \/>\n<meta property=\"og:description\" content=\"In the digital age, Enhancing Visitor Itineraries with AI is revolutionizing how visitors engage with destinations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trueomni.com\/french\/blog\/enhancing-visitor-itineraries-with-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"TrueOmni\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trueomni\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-04T15:46:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-12T15:47:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trueomni.com\/wp-content\/uploads\/2024\/03\/blake-wisz-q3o_8MteFM0-unsplash-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Douglas Ralston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" 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