{"id":4273,"date":"2020-10-23T17:18:37","date_gmt":"2020-10-23T17:18:37","guid":{"rendered":"http:\/\/susanm23.sg-host.com\/?p=4273"},"modified":"2020-10-23T17:18:37","modified_gmt":"2020-10-23T17:18:37","slug":"getting-and-using-acts-grants-to-protect-and-welcome-back-visitors","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/blog\/getting-and-using-acts-grants-to-protect-and-welcome-back-visitors\/","title":{"rendered":"Obtention et utilisation des lois et subventions pour prot\u00e9ger et accueillir \u00e0 nouveau les visiteurs"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4273\" class=\"elementor elementor-4273\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a737154 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"a737154\" data-element_type=\"section\" data-e-type=\"section\" id=\"Single-block-top-static-sec\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77c4c18\" data-id=\"77c4c18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4380fd2 elementor-widget elementor-widget-heading\" data-id=\"4380fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3bea5 elementor-widget elementor-widget-heading\" data-id=\"1f3bea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Obtention et utilisation des lois et subventions pour prot\u00e9ger et accueillir \u00e0 nouveau les visiteurs<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-854f03b elementor-widget elementor-widget-author-box\" data-id=\"854f03b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2020\/12\/Dougs-Headshot-SMALL-204x300.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Picture of By Doug\" loading=\"lazy\"><noscript><img decoding=\"async\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2020\/12\/Dougs-Headshot-SMALL-204x300.jpg\" alt=\"Picture of By Doug\" loading=\"lazy\"><\/noscript>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPar Doug\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34054d5 elementor-widget elementor-widget-post-info\" data-id=\"34054d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3a957d1 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/trueomni.com\/french\/2020\/10\/23\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>23 octobre 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23985390 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"23985390\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60b98ef6\" data-id=\"60b98ef6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-589dd189 elementor-widget elementor-widget-text-editor\" data-id=\"589dd189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alors que nous tentons tous de nous remettre physiquement, \u00e9motionnellement et financi\u00e8rement de la pand\u00e9mie, le Congr\u00e8s am\u00e9ricain a adopt\u00e9 la loi CARES (Coronavirus Aid, Relief, and Economic Security Act) pour nous soutenir. Ce plan de relance de plus de 1\u00a0400 milliards de dollars a \u00e9t\u00e9 approuv\u00e9 le 27 mars 2020 afin d&#039;att\u00e9nuer les cons\u00e9quences n\u00e9fastes du coronavirus pour les familles, les petites entreprises et les travailleurs am\u00e9ricains, gr\u00e2ce \u00e0 une aide \u00e9conomique directe.\u00a0<\/p><p>Le secteur du tourisme, si ce n&#039;est le plus durement touch\u00e9 par cette pand\u00e9mie, a subi des cons\u00e9quences d\u00e9sastreuses. Les mois de confinement ont provoqu\u00e9 un v\u00e9ritable cataclysme pour toutes les entreprises et tous les emplois li\u00e9s aux attractions touristiques. Alors que nous reprenons progressivement nos activit\u00e9s, l&#039;obtention des fonds du CARES Act serait un soulagement consid\u00e9rable pour les petites entreprises et les collectivit\u00e9s locales. Les crit\u00e8res d&#039;\u00e9ligibilit\u00e9 aux fonds du CARES Act sont disponibles en d\u00e9tail.\u00a0<a href=\"https:\/\/home.treasury.gov\/policy-issues\/cares\">ici<\/a>.<\/p><h3>Comment maximiser les fonds de la loi CARES pour r\u00e9tablir votre destination<\/h3><p>\u00catre \u00e9ligible, c&#039;est bien, mais obtenir les fonds, c&#039;est encore mieux. Vu le montant tr\u00e8s limit\u00e9 de ces fonds, comment optimiser chaque dollar allou\u00e9\u00a0? Si l&#039;objectif de chaque office de tourisme est de retrouver son niveau de fr\u00e9quentation ou de redynamiser ses attractions, quels sont les meilleurs moyens d&#039;attirer l&#039;attention des voyageurs sur votre destination\u00a0? Quels sont les meilleurs investissements avec une subvention gouvernementale ma\u00eetris\u00e9e\u00a0? Voici nos trois principales suggestions\u00a0:<\/p><ol><li><strong>Technologie<\/strong>\u00a0Pourquoi investir dans la technologie ? En y r\u00e9fl\u00e9chissant bien, vous comprendrez qu&#039;il ne s&#039;agit pas simplement d&#039;une question de strat\u00e9gie, mais d&#039;une prise de conscience : vous ouvrez la voie \u00e0 des investissements d&#039;avenir extr\u00eamement rentables. En r\u00e9alit\u00e9, c&#039;est la voie \u00e0 suivre depuis toujours, et la pand\u00e9mie n&#039;a fait qu&#039;acc\u00e9l\u00e9rer le processus d&#039;automatisation. L&#039;Organisation mondiale du tourisme des Nations Unies a r\u00e9cemment publi\u00e9 un rapport.\u00a0<a href=\"https:\/\/www.unwto.org\/news\/unwto-launches-global-guidelines-to-restart-tourism\">Lignes directrices mondiales pour la relance du tourisme<\/a>\u00a0Nous aspirons \u00e0 r\u00e9tablir la confiance dans le tourisme. Nous voulons avoir la certitude que voyager \u00e0 nouveau est sans danger, en sachant que nous ne ferons pas que propager des virus. Nous savons que la technologie joue un r\u00f4le essentiel pour y parvenir\u00a0: cr\u00e9er une exp\u00e9rience de voyage nouvelle, s\u00fbre et fluide.<br \/><ul class=\"k\"><li>Applications mobiles ou applications web progressives\u00a0: avec la distanciation sociale, la plupart des gens pr\u00e9f\u00e8rent utiliser leur t\u00e9l\u00e9phone pour faire leurs achats, d\u00e9couvrir des restaurants et planifier leurs prochaines vacances apr\u00e8s cette p\u00e9riode difficile. Les applications natives sont courantes, mais nous vous recommandons d&#039;utiliser des applications web progressives (PWAS). Ces applications permettent \u00e0 vos visiteurs de profiter des m\u00eames fonctionnalit\u00e9s sans avoir \u00e0 les t\u00e9l\u00e9charger depuis le Play Store. Simples d&#039;utilisation, elles fonctionnent avec tous les navigateurs\u00a0!<\/li><\/ul><\/li><\/ol><ol class=\"k\"><li><ul><li>Vid\u00e9oconf\u00e9rence, assistants virtuels ou chatbots\u00a0: les modules de vid\u00e9oconf\u00e9rence, s\u2019ils sont correctement s\u00e9lectionn\u00e9s, fonctionnent sur n\u2019importe quel appareil et permettent de contacter un professionnel du voyage partout dans le monde. Les chatbots sont devenus incontournables dans presque tous les secteurs pour r\u00e9pondre aux demandes en ligne. Ils permettent aux clients de gagner du temps, car ils r\u00e9pondent aux questions fr\u00e9quentes sans avoir \u00e0 attendre la r\u00e9ponse d\u2019un agent ou d\u2019un membre du personnel. Vous pouvez facilement les programmer et les modifier depuis l\u2019interface d\u2019administration afin d\u2019int\u00e9grer tous les mots-cl\u00e9s pertinents pour votre destination.<\/li><\/ul><\/li><\/ol><ol class=\"k\"><li><ul><li><strong>Affichage num\u00e9rique, \u00e9crans tactiles ou bornes interactives\u00a0<\/strong>Il ne fait aucun doute que les destinations touristiques privil\u00e9gient d\u00e9sormais la r\u00e9duction des interactions directes afin de prot\u00e9ger le personnel et les visiteurs de tout risque d&#039;infection. L&#039;utilisation de ces solutions tactiles pour pr\u00e9senter les attractions, les \u00e9v\u00e9nements \u00e0 venir, l&#039;orientation ou m\u00eame la cr\u00e9ation d&#039;itin\u00e9raires est devenue la norme. Mettre \u00e0 profit ces appareils, non seulement pour informer les visiteurs mais aussi pour leur permettre de d\u00e9couvrir les diff\u00e9rentes options, peut transformer radicalement leur exp\u00e9rience touristique\u00a0!<\/li><\/ul><\/li><\/ol><ol><li><ul class=\"k\"><li><strong>Solutions de d\u00e9tection de temp\u00e9rature et de masques<\/strong>.Les unit\u00e9s et solutions autonomes capables d&#039;exploiter tous les types d&#039;interaction repr\u00e9sentent un excellent investissement. Elles peuvent \u00eatre utilis\u00e9es pour la protection des employ\u00e9s et des visiteurs, ainsi que pour garantir le respect des politiques et des normes de l&#039;OMS. Si vous organisez des \u00e9v\u00e9nements et des r\u00e9unions, ces solutions pourraient s&#039;av\u00e9rer indispensables pour le suivi et la gestion.<\/li><\/ul><\/li><li>\u00a0<strong>Explorez d&#039;autres options de mise en commun des revenus<\/strong><ul><li>Diffusez des publicit\u00e9s pour vos partenaires et entreprises via votre site web, vos \u00e9crans num\u00e9riques, vos bornes interactives ou vos applications locales. Exploitez vos outils technologiques pour vendre de la publicit\u00e9 sur tous vos supports disponibles. G\u00e9n\u00e9rez ainsi des revenus passifs tout en offrant \u00e0 vos visiteurs un plus large choix d&#039;activit\u00e9s et de services \u00e0 proximit\u00e9.<\/li><\/ul><\/li><li><strong>Strat\u00e9gie marketing am\u00e9lior\u00e9e pour<\/strong><\/li><\/ol><ul><li><ul><li>Engagement social \u2013 Puisque nous nous effor\u00e7ons de limiter au maximum les interactions en face \u00e0 face, il est id\u00e9al d&#039;utiliser les r\u00e9seaux sociaux pour toucher les visiteurs potentiels. La bonne nouvelle, c&#039;est que la plupart des plateformes sont gratuites\u00a0! Investir dans un community manager ou m\u00eame dans un membre de votre \u00e9quipe locale capable de g\u00e9rer ces plateformes peut grandement contribuer \u00e0 promouvoir un engagement positif des visiteurs, m\u00eame via ces m\u00e9dias sociaux.<\/li><li>Notori\u00e9t\u00e9 de la marque \u2013 Promouvoir votre destination passe notamment par les r\u00e9seaux sociaux et la publicit\u00e9. Le reciblage publicitaire est un excellent moyen d&#039;accro\u00eetre la notori\u00e9t\u00e9 de votre marque. D&#039;autres options peuvent n\u00e9cessiter une pr\u00e9sence sur place, comme le lancement de campagnes de relations publiques, l&#039;organisation d&#039;\u00e9v\u00e9nements ou le parrainage d&#039;\u00e9v\u00e9nements ou d&#039;expositions.<\/li><li>Partenariats \u2013 Investissez dans des partenariats compl\u00e9mentaires susceptibles d&#039;offrir des avantages mutuels. Proposer des offres et des coupons aux visiteurs, par exemple aupr\u00e8s de restaurants ou d&#039;h\u00f4tels, peut contribuer \u00e0 am\u00e9liorer les opportunit\u00e9s de r\u00e9servation.<\/li><\/ul><\/li><\/ul><p>Si vous souhaitez en savoir plus sur la mise en \u0153uvre de solutions sans friction et sans contact pour vos visiteurs actuels et potentiels, n&#039;h\u00e9sitez pas \u00e0 nous contacter au 833-300-6664 ou par courriel.<a href=\"mailto:info@trueomni.com\"> info@trueomni.com<\/a>\u00a0et nous ferons appel \u00e0 un sp\u00e9cialiste en strat\u00e9gie omnicanale pour vous aider \u00e0 trouver les meilleures options.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Alors que nous essayons tous de nous remettre physiquement, \u00e9motionnellement et financi\u00e8rement de la pand\u00e9mie, le Congr\u00e8s am\u00e9ricain a adopt\u00e9 le plan d&#039;aide et de secours en cas de coronavirus.,<\/p>","protected":false},"author":4,"featured_media":4276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-4273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Getting and Using Acts &amp; 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