{"id":4202,"date":"2019-09-25T16:30:47","date_gmt":"2019-09-25T16:30:47","guid":{"rendered":"http:\/\/susanm23.sg-host.com\/?p=4202"},"modified":"2019-09-25T16:30:47","modified_gmt":"2019-09-25T16:30:47","slug":"why-marriott-becoming-a-media-company-matters","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/blog\/why-marriott-becoming-a-media-company-matters\/","title":{"rendered":"Why Marriott becoming a media company matters"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4202\" class=\"elementor elementor-4202\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-875e11b elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"875e11b\" data-element_type=\"section\" data-e-type=\"section\" id=\"Single-block-top-static-sec\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da6f83b\" data-id=\"da6f83b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ed1f38 elementor-widget elementor-widget-heading\" data-id=\"9ed1f38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19501ab elementor-widget elementor-widget-heading\" data-id=\"19501ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why Marriott becoming a media company matters<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb13d0d elementor-widget elementor-widget-author-box\" data-id=\"eb13d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2020\/12\/Dougs-Headshot-SMALL-204x300.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Picture of By Doug\" loading=\"lazy\"><noscript><img decoding=\"async\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2020\/12\/Dougs-Headshot-SMALL-204x300.jpg\" alt=\"Picture of By Doug\" loading=\"lazy\"><\/noscript>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPar Doug\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153765c elementor-widget elementor-widget-post-info\" data-id=\"153765c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f4520a1 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/trueomni.com\/french\/2019\/09\/25\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>septembre 25, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d564415 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"4d564415\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe06bc3\" data-id=\"fe06bc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-206d1f89 elementor-widget elementor-widget-text-editor\" data-id=\"206d1f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As Omnichannel and media have taken off, so have the companies that first embraced this idea of creating content and becoming kings of their social and marketing channels. As a company, we connect directly with the concept of how these brands push content across new channels while In-Destination and On-Property. However, we also become very aware of the tools that Marriott and others have had to build or invest in order to get them to this level. Most brands don\u2019t have the ability to scale and connect like Marriott so how do you compete? How can you connect these systems and channels? How do you build a brand that will last and transition to the next generation of traveler?\u00a0<\/p><p><img decoding=\"async\" class=\"lazyload\" data-src=\"https:\/\/assets.bwbx.io\/images\/users\/iqjWHBFdfxIU\/iJh3XWdTeel0\/v1\/1000x-1.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Related image\" \/><noscript><img decoding=\"async\" src=\"https:\/\/assets.bwbx.io\/images\/users\/iqjWHBFdfxIU\/iJh3XWdTeel0\/v1\/1000x-1.jpg\" alt=\"Related image\"><\/noscript><\/p><p>Marriott such a successful brand also in the media industry is the three Cs. \u201cScaling content, then building a community around that content, and driving commerce,\u201d Beebe said. He believes that this combination is the key to reaching millennials who are increasingly seeking more intimate connections and experiences when they travel. \u201cWe have a very intimate relationship with our customers. They sleep with us, after all. It\u2019s sort of a joke, but it\u2019s true,\u201d he said.<\/p><p>Here are a few ideas and options you may want to consider and remember: We are not the companies that create great content, it has been our experience that many hotels and brands actually do very well getting content put together. We agree on a good yearly strategy across each social and media channel, as this is core as with any brand strategy. What we know is that there are ways to take your existing investments to drive engagement and revenue that can connect amenities and marketing channels to help establish the brand.<\/p><p>What we are saying is use what you have and then expand on it, not that rebranding or new letter head sometimes isn\u2019t a good idea but many times the next generation of traveler just wants to know you get them, coupled with consistency on your channels you can drive your brand to the top of the list.\u00a0 After all its about experience now, and the company that can drive this consistent way of experience will win. If you would like to see some of our studies on maturity models and technology adoption to help paint the picture for management, please reach out.<\/p><p>So let\u2019s start with what guests want and ensure you have the technology to support it, while your working on your media marketing channels it has to be a dual effort.<\/p><ol><li>Use what you have, and set a strategy with real content.Utilizing Social Media UGC products is a great start. Once a week pushing new images and connecting to the destination to drive experience<\/li><li>Mobile, Touch and Digital Signage.\u00a0 You may have some of these channels but its time to give them an upgrade and start connecting brand and solutions through device your guest use and on-property<\/li><li>Connect your systems and turn on the data, by implementing solutions like Check In\/Checkout, Mobile Key, Mobile Food Ordering, Reservations and Ticketing you will open your guest channels<\/li><li>Connect to your destination.\u00a0 Don\u2019t worry about losing revenue when guests go off property if you follow the items above and ensure a consistent product and easy touchpoints they will align the great experiences, hiking, shopping etc. directly with your hotel<\/li><li>Integrate the staff, teach and engage the staff to use new tools for communication and directing younger travelers to technology options they feel most comfortable allowing them to use the device and option of their choice<\/li><\/ol><p>In short, these like all of the changes in hospitality are the next horizon of guest experience but don\u2019t take our word for it look at every major brand in the world, especially Hilton, Marriott, and IHG. They are already years ahead but account for their size and you have maybe another 2 years before the adoption of the technology is connected to the brand and you start to lose bookings. It\u2019s a simple history lesson starting with Wi-Fi and many lessons learned in technology across any industry the shift is happening, are you prepared for it?<\/p><p>Douglas Ralston<\/p><p><strong>Technology Company and Hotel Owner<\/strong><\/p><p><em>Sources:\u00a0<\/em><\/p><p><em><a href=\"https:\/\/contently.com\/2015\/11\/05\/were-a-media-company-now-inside-marriotts-incredible-money-making-content-studio\/?source=post_page-----d3569a886b35----------------------\">https:\/\/contently.com\/2015\/11\/05\/were-a-media-company-now-inside-marriotts-incredible-money-making-content-studio\/?source=post_page\u2014\u2013d3569a886b35\u2014\u2014\u2014\u2014\u2014\u2014\u2014-<\/a><\/em><\/p><p><em><a href=\"https:\/\/medium.com\/entrepreneurial-journalism\/marriott-international-becoming-a-media-company-d3569a886b35\">https:\/\/medium.com\/entrepreneurial-journalism\/marriott-international-becoming-a-media-company-d3569a886b35<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>As Omnichannel and media have taken off, so have the companies that first embraced this idea of creating content and<\/p>","protected":false},"author":4,"featured_media":4199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-4202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.4) - 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