{"id":4167,"date":"2019-12-16T16:17:23","date_gmt":"2019-12-16T16:17:23","guid":{"rendered":"http:\/\/susanm23.sg-host.com\/?p=4167"},"modified":"2019-12-16T16:17:23","modified_gmt":"2019-12-16T16:17:23","slug":"providing-successful-hotel-guest-experience-through-digitalization","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/blog\/providing-successful-hotel-guest-experience-through-digitalization\/","title":{"rendered":"Offrir une exp\u00e9rience client r\u00e9ussie gr\u00e2ce \u00e0 la num\u00e9risation"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4167\" class=\"elementor elementor-4167\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e2af0d elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"4e2af0d\" data-element_type=\"section\" data-e-type=\"section\" id=\"Single-block-top-static-sec\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd60fd1\" data-id=\"cd60fd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9935763 elementor-widget elementor-widget-heading\" data-id=\"9935763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-003ba2a elementor-widget elementor-widget-heading\" data-id=\"003ba2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Offrir une exp\u00e9rience client r\u00e9ussie gr\u00e2ce \u00e0 la num\u00e9risation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2783d37 elementor-widget elementor-widget-author-box\" data-id=\"2783d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2020\/12\/Dougs-Headshot-SMALL-204x300.jpg\" class=\"lazyload\" alt=\"Picture of By Doug\" loading=\"lazy\"><noscript><img decoding=\"async\" src=\"https:\/\/trueomni.com\/wp-content\/uploads\/2020\/12\/Dougs-Headshot-SMALL-204x300.jpg\" alt=\"Picture of By Doug\" loading=\"lazy\"><\/noscript>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPar Doug\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d1508 elementor-widget elementor-widget-post-info\" data-id=\"60d1508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-cf26a31 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/trueomni.com\/french\/2019\/12\/16\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>16 d\u00e9cembre 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3878ed3c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"3878ed3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba46da5\" data-id=\"4ba46da5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc6c442 elementor-widget elementor-widget-text-editor\" data-id=\"dc6c442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-8\"><article id=\"post-8257\" class=\"post-8257 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"entry-content\"><p>As the hospitality industry transition from traditional to digital, hoteliers, obviously have to step-up the marketing and corporate strategies to drive better service, value, and retention. Almost 96% of guests are equipped with at least one smart device as they travel. But what is the real key to providing a successful guest experience? Will digitalization be enough?\u00a0<\/p><p>The transformation includes allowing your digitally-enabled guests to experience an omnichannel approach. It has to be more than just allowing them to connect but giving them the privilege to customize their stay as it fits.<\/p><p>Guests nowadays want to maximize the use of technology, mainly for convenience. Extending personalization to instances such as allowing food and service ordering services and guest-to-staff communication right into their fingertips.<\/p><p>From the hotel\u2019s perspective, digitalization is more than just boosting a high-touch guest experience \u2013 it is a way of anticipating what\u2019s not expected. Improving productivity and operational efficiencies are few of the foundational reasons of implementation. Cloud-based platforms allow easier back-end management, providing staff different acquirable tasks completed easily in no time. Talk about hotel management, we mean automation, concierge, guest services and housekeeping.<\/p><p>Apart from reducing human intervention and providing self-service options, this technology allows revenue generation. Advertising and ticketing are commonly used extensions for hoteliers to see better ROI. One other big game-changer is data management for loyalty programs. Guests would most often than not go for better loyalty packages and rewards if it would mean convenience for the same value.<\/p><p>Other fields where technology sets hoteliers at the top would be for distribution, marketing and reputation management. Beyond guest experience, data is used to power booking engine management, social media technology, data marketing, surveys and review\/rating systems.<\/p><p>Hoteliers must consider digitalization not because it is popular, but because guests nowadays rely on pre-visit experience through OTA\u2019s and major review sites. Better management of OTAs then allow more engagement, acquisition, and visibility. It is a win-win situation, isn\u2019t it? Providing top customer service happens not only through in-room facilities but with the overall customer journey guest experience on-property.<\/p><p>If you need help in digitalizing your property, then let TrueOmni help you. Email us at info@trueomni.com\u00a0or call us at\u00a0<a href=\"tel:833-300-6664\">833-300-6664<\/a>.<\/p><p><strong>References:<\/strong><br \/><a href=\"https:\/\/www.todayshotelier.com\/2018\/11\/27\/new-research-reveals-insight-on-voice-technology-and-in-room-entertainment\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.todayshotelier.com\/2018\/11\/27\/new-research-reveals-insight-on-voice-technology-and-in-room-entertainment\/<\/a><br \/><a href=\"https:\/\/www.nextguest.com\/blog\/hospitality-digital-tech\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.nextguest.com\/blog\/hospitality-digital-tech\/<\/a><\/p><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Alors que le secteur de l&#039;h\u00f4tellerie passe du traditionnel au num\u00e9rique, les h\u00f4teliers doivent \u00e9videmment intensifier leurs efforts en mati\u00e8re de marketing et de strat\u00e9gies d&#039;entreprise.<\/p>","protected":false},"author":4,"featured_media":4168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-4167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.7) - 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