{"id":40520,"date":"2023-03-17T12:20:27","date_gmt":"2023-03-17T19:20:27","guid":{"rendered":"https:\/\/www.trueomni.com\/?p=40520"},"modified":"2024-12-09T01:10:37","modified_gmt":"2024-12-09T01:10:37","slug":"5-ways-to-use-videowalls-to-open-up-your-experience","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/blog\/5-ways-to-use-videowalls-to-open-up-your-experience\/","title":{"rendered":"5 fa\u00e7ons d'utiliser les murs d'images pour enrichir votre exp\u00e9rience"},"content":{"rendered":"
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L'affichage dynamique offre aux marques de plus en plus d'opportunit\u00e9s pour mettre en valeur leurs atouts et communiquer leurs services. Les murs d'images permettent d'accro\u00eetre la visibilit\u00e9 et l'engagement en exploitant de vastes espaces, en attirant l'attention et en cr\u00e9ant un lien visuel fort avec les passants.<\/span><\/p>\n

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Les murs d'images et les grands \u00e9crans offrent des designs visuels \u00e9poustouflants en haute r\u00e9solution, captivant instantan\u00e9ment le regard. La demande croissante de contenus et d'informations num\u00e9riques a favoris\u00e9 la diffusion de publicit\u00e9s interactives, de photos et de vid\u00e9os sur des \u00e9crans judicieusement plac\u00e9s. Utilis\u00e9s \u00e0 bon escient, les murs d'images constituent un excellent moyen de faire conna\u00eetre aux visiteurs les restaurants, \u00e9v\u00e9nements, h\u00f4tels et transports locaux. Ils enrichissent ainsi leur exp\u00e9rience et les incitent \u00e0 interagir avec l'\u00e9tablissement ou la destination.<\/span><\/p>\n

 <\/span><\/p>\n

Dans cet article, nous aborderons cinq fa\u00e7ons cl\u00e9s d'utiliser les murs d'images pour enrichir l'exp\u00e9rience des visiteurs. L'objectif est de stimuler l'engagement de ces derniers gr\u00e2ce \u00e0 des outils de sensibilisation qui, int\u00e9gr\u00e9s \u00e0 vos strat\u00e9gies marketing et de g\u00e9n\u00e9ration de revenus existantes, vous permettent de r\u00e9inventer leur exp\u00e9rience et leur perception de votre destination.<\/span><\/p>\n

1. Atteindre<\/span><\/h2>\n

80% des consommateurs affirment \u00eatre entr\u00e9s dans le magasin apr\u00e8s avoir \u00e9t\u00e9 attir\u00e9s par l'affichage num\u00e9rique. Les murs d'images font partie des technologies les plus r\u00e9centes utilis\u00e9es pour accro\u00eetre la notori\u00e9t\u00e9 et \u00e9tendre la port\u00e9e gr\u00e2ce au num\u00e9rique. Plus votre pr\u00e9sence num\u00e9rique est importante, plus vous pouvez toucher de visiteurs. Cette solution est particuli\u00e8rement efficace pour remplacer l'affichage statique et les campagnes publicitaires papier obsol\u00e8tes. Il est prouv\u00e9 que les \u00e9crans haute r\u00e9solution captent davantage l'attention des visiteurs qui les regardent. Cela permet de toucher un public plus large et d'avoir un impact plus important que les campagnes traditionnelles.<\/span><\/p>\n

2. Contenu<\/span><\/h2>\n

52% de clients affirment avoir vu de l'affichage num\u00e9rique la semaine derni\u00e8re. L'attention est primordiale. Plus il est facile de mettre en relation le contenu avec les visiteurs, plus leur exp\u00e9rience s'en trouvera am\u00e9lior\u00e9e et plus ils seront incit\u00e9s \u00e0 profiter de ce qu'ils voient. Si la taille de l'\u00e9cran suffit g\u00e9n\u00e9ralement \u00e0 capter l'attention de la plupart des visiteurs, c'est la diffusion d'un contenu num\u00e9rique de haute qualit\u00e9 qui les retiendra plus longtemps. Plus ils passent de temps devant l'\u00e9cran, plus ils sont susceptibles d'utiliser le contenu. Diffuser efficacement des photos et des vid\u00e9os de personnes profitant de leur destination est le meilleur moyen de d\u00e9montrer la valeur de votre offre.<\/span><\/p>\n

3. Promotion<\/span><\/h2>\n

Pour r\u00e9ussir en publicit\u00e9 num\u00e9rique, un plan marketing cr\u00e9atif et efficace est indispensable. Les murs d'images facilitent la mise en \u0153uvre des campagnes et permettent de g\u00e9n\u00e9rer davantage d'impressions aupr\u00e8s d'une audience plus large. Ces \u00e9crans constituent un excellent moyen de garantir la diffusion r\u00e9guli\u00e8re des promotions, offres et promotions locales aupr\u00e8s des visiteurs. Bien utilis\u00e9e, une seule vid\u00e9o peut g\u00e9n\u00e9rer rapidement plus de cent impressions par heure, selon l'emplacement et la dur\u00e9e de la publicit\u00e9. C'est un outil id\u00e9al pour optimiser les programmes d'adh\u00e9sion et les sources de revenus.<\/span><\/p>\n

4. Plaidoyer<\/span><\/h2>\n

Pour encourager la fid\u00e9lisation, la premi\u00e8re \u00e9tape consiste \u00e0 offrir une exp\u00e9rience exceptionnelle qui marquera durablement les visiteurs, bien apr\u00e8s leur d\u00e9part de votre \u00e9tablissement. Les murs d'images sont un excellent moyen d'inciter les visiteurs \u00e0 partager ces souvenirs avec leurs proches et leurs coll\u00e8gues. Comme le dit l'adage, on n'a souvent qu'une seule chance de faire une bonne premi\u00e8re impression. Un point fondamental est donc de stimuler la cr\u00e9ation de contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs, un contenu spontan\u00e9ment produit par les visiteurs, qui conf\u00e8re un sentiment d'authenticit\u00e9 et, par cons\u00e9quent, de confiance.<\/span><\/p>\n

5. Conversion<\/span><\/h2>\n

On pr\u00e9voit que plus de 150 millions de touristes voyageront en 2023. Le secteur du tourisme affiche actuellement un taux de conversion moyen de 4,71 TP3T, tandis que les acteurs les plus performants atteignent jusqu'\u00e0 18,21 TP3T. Le marketing dans ce secteur est complexe et renforce la n\u00e9cessit\u00e9 de d\u00e9ployer des solutions num\u00e9riques telles que les murs d'images pour am\u00e9liorer ces chiffres. Nous avons constat\u00e9 l'efficacit\u00e9 du ciblage par segments afin de toucher tous les profils de visiteurs. Toucher un public plus large gr\u00e2ce au num\u00e9rique est un excellent moyen d'optimiser le taux de conversion. La conversion est \u00e9troitement li\u00e9e \u00e0 la notori\u00e9t\u00e9 de la marque, car les visiteurs sont d\u00e9sormais moins d\u00e9pendants des interm\u00e9diaires.<\/span><\/p>\n

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L'affichage dynamique et les murs d'images \u00e9tant parmi les solutions les plus performantes, voici quelques conseils pour choisir le bon fournisseur. Assurez-vous qu'il comprenne votre march\u00e9 et les outils \u00e0 votre disposition. V\u00e9rifiez l'int\u00e9gration aux flux XML et autres m\u00e9thodes de mise \u00e0 jour automatique. Recherchez des outils publicitaires adapt\u00e9s\u00a0: pop-ups, banni\u00e8res et affichages grand format. Privil\u00e9giez une plateforme de gestion et de contr\u00f4le des \u00e9crans pour \u00e9viter les surfacturations. Enfin, assurez-vous que le mat\u00e9riel soit adapt\u00e9 \u00e0 un usage professionnel et que le fournisseur propose un service apr\u00e8s-vente.<\/span><\/p>\n

 <\/b><\/p>\n

Si vous souhaitez transformer votre espace et d\u00e9velopper des programmes de notori\u00e9t\u00e9 et de g\u00e9n\u00e9ration de revenus, nous serions ravis de partager notre exp\u00e9rience et de vous proposer des id\u00e9es et des solutions. Vous pouvez nous contacter au 888-334-6664 ou par courriel. <\/span>info@trueomni.com<\/span><\/a><\/p>\n

 <\/b><\/p>\n

https:\/\/www.vrscomputers.com\/blog\/what-are-the-benefits-of-a-video-wall-for-tourism-industry\/<\/span><\/a><\/p>\n

https:\/\/www.mordorintelligence.com\/industry-reports\/video-wall-market<\/span><\/a><\/p>\n

https:\/\/www.dooh.ly\/post\/video-walls-digital-signage<\/span><\/a><\/p>\n

https:\/\/www.ledcraftinc.com\/7-reasons-why-the-demand-for-led-video-walls-is-on-the-rise\/<\/span><\/a><\/p>\n

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https:\/\/www.doxee.com\/blog\/digital-marketing\/how-to-increase-travel-sector-conversions\/<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez 5 fa\u00e7ons d'utiliser les murs d'images pour enrichir l'exp\u00e9rience visiteur. Augmentez votre audience, am\u00e9liorez votre contenu, mettez en avant vos offres, fid\u00e9lisez vos clients et optimisez vos conversions.<\/p>","protected":false},"author":16,"featured_media":40521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-40520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\n5 Ways To Use Videowalls To Open up your Experience - TrueOmni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trueomni.com\/french\/blog\/5-ways-to-use-videowalls-to-open-up-your-experience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways To Use Videowalls To Open up your Experience\" \/>\n<meta property=\"og:description\" content=\"Discover 5 ways to use video walls to enhance the visitor experience. 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