{"id":35417,"date":"2022-06-13T17:38:10","date_gmt":"2022-06-14T00:38:10","guid":{"rendered":"https:\/\/www.trueomni.com\/?p=35417"},"modified":"2024-12-09T01:14:19","modified_gmt":"2024-12-09T01:14:19","slug":"5-keys-to-outdoor-kiosks-and-the-smart-city-evolution","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/blog\/5-keys-to-outdoor-kiosks-and-the-smart-city-evolution\/","title":{"rendered":"5 Keys to Outdoor Kiosks and the Smart City Evolution"},"content":{"rendered":"
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Visitor Centers are now adopting more automated and interactive solutions that spread throughout the whole destination helping visitors engage and enjoy their journeys while providing a fully digital experience that complements traditional efforts catered to their own needs.<\/p>

In this blog, we will discuss 5 key elements that help destinations transition from traditional visitor centers to interactive Smart Cities. The whole idea is about promoting sustainability, engaging local communities, and providing easy-to-use tools for visitors that, when implemented in conjunction with existing marketing strategies, can create a full omnichannel visitor experience.<\/p>

1. Integration<\/b><\/span><\/span><\/p>

System integration is the process of connecting different subsystems into a single larger centralized system that functions as one.\u00a0 In general, the key concept is to ensure this new technology can utilize your existing data and marketing systems, providing a solution that automatically updates daily and ensures you can manage your systems in the way that best serves your organization.\u00a0\u00a0<\/p>

A transition to a Smart City needs system integration as a way to improve productivity and quality of day-to-day operations. The goal is to get the destination\u2019s IT systems to communicate with each other through a single platform accelerating information outflow and reducing operational costs.<\/p>

\u00a0<\/span>2. Automation<\/span><\/p>

Automation reduces time, effort, and cost, whilst reducing manual errors, giving visitor centers more time to focus on their primary objectives. Repetitive tasks can be completed faster through automated processes that ensure high-quality results.<\/p>

Automated visitor support means less dependency, resolving visitors\u2019 queries through easy-to-share content from email, text, or even artificial intelligence-based tools. These systems provide answers to any visit-related inquiries, help visitors book online, and drive awareness in key decisive moments.\u00a0 \u00a0In short, automated services allow visitors to solve their problems without the destination having to worry about labor shortages or cost increases at any desired time.<\/p><\/div>

3. Omnichannel<\/span><\/p>

Omnichannel is the ability to connect with visitors 24\/7 365 days a year through whatever device and channel they desire to use. Omnichannel seeks to provide visitors with a seamless experience, whether they want to access information, make a reservation or shop online they can do it from a desktop, mobile device, or a kiosk.<\/p>

Another important moving part of this multi-device strategy is that destinations can visualize, control, access, and update data that is relevant to location or time of day.\u00a0 \u00a0The key is to ensure seasonal information, campaigns, and awareness programs hit the mark.\u00a0 \u00a0If done with the right systems you can consolidate this into one centralized system to manage each device experience.\u00a0<\/p>

4. Visitor Experience<\/span><\/span><\/span><\/p>

In order to be successful, the transition has to be beneficial for visitors and enhance their overall experience at the destination.\u00a0 Having easy-to-use interactive mapping, easy directions, wayfinding and transportation are just some examples of how destinations can be part of the visitor journey and interact with them throughout the whole process, from before they get to the destination to after they leave.<\/p>

Simplifying processes and delivering new ways to engage with the destination while building awareness and convenience is a must, and can be done 24×7 with Outdoor kiosks and Mobile solutions.<\/p>

5. Revenue<\/span><\/p>

While integration and automation can help reduce operational costs, it is important to mention that enhancing visitor experience and a successful Smart City transition can only be achieved through collaboration. Stakeholders and local businesses must be part of the strategy and ready to promote and receive online reservations, booking, and ticketing. The result is a collaborative strategy that drives value to all parties.<\/p>

Learning more about visitor demographic information, what they are looking for, statistics and gathering user-generated feedback is an important part of the strategy and can help destinations make better and smarter business decisions.\u00a0 \u00a0Some of the key programs to help support and drive programs like this are.\u00a0 Advertising, Ticketing, and Reservations. Each city, state, and destination are different and your organizations like our and agency partners can help.<\/p>

True Omni is happy to be part of this transition and understands outdoor solutions and smart cities are about smart engagement and new ways to connect, collaborate and experience everything the destination has to offer.\u00a0Si vous souhaitez aider votre \u00e9quipe \u00e0 passer \u00e0 l'\u00e9tape sup\u00e9rieure et \u00e0 offrir une exp\u00e9rience visiteur de nouvelle g\u00e9n\u00e9ration, nous sommes \u00e0 votre disposition en un clic. \u00c9crivez-nous \u00e0 <\/span>info@trueomni.com<\/span><\/a>\u00a0ou appelez le 888-334-6664.\u00a0<\/span><\/p><\/div><\/div><\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Learn about the 5 key things to consider when transitioning your destination to a Smart City. 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