{"id":33587,"date":"2022-02-25T14:34:09","date_gmt":"2022-02-25T21:34:09","guid":{"rendered":"https:\/\/www.trueomni.com\/?p=33587"},"modified":"2024-12-09T01:17:59","modified_gmt":"2024-12-09T01:17:59","slug":"transforming-visitor-centers-into-experience-centers","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/blog\/transforming-visitor-centers-into-experience-centers\/","title":{"rendered":"Transformer les centres d&#039;accueil des visiteurs en centres d&#039;exp\u00e9rience"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"33587\" class=\"elementor elementor-33587\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eac14dc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1eac14dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12420318\" data-id=\"12420318\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10e0ecd2 elementor-widget elementor-widget-text-editor\" data-id=\"10e0ecd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<article>\n<p><span style=\"color: #333399;\"><span style=\"font-size: 25px;\"><b>Des centres d&#039;accueil transform\u00e9s en centres d&#039;exp\u00e9rience<\/b><\/span><\/span><\/p>\n<p>L&#039;un des probl\u00e8mes que nous constatons est que les centres d&#039;information touristique tardent trop \u00e0 \u00e9voluer. Ce retard, conjugu\u00e9 \u00e0 l&#039;acc\u00e9l\u00e9ration du cycle d&#039;adoption des nouvelles technologies, les emp\u00eachera de s&#039;adapter rapidement et il sera trop tard. Les collectivit\u00e9s, et m\u00eame les visiteurs, souhaitent toujours disposer d&#039;un centre d&#039;information touristique, mais ils veulent qu&#039;il \u00e9volue selon leurs besoins, \u00e0 l&#039;instar des commerces de d\u00e9tail.<\/p><p><br><\/p>\n<p>L&#039;\u00e9conomie d&#039;un centre d&#039;information touristique, \u00e0 l&#039;instar du commerce de d\u00e9tail, n&#039;est viable que si vous avez une strat\u00e9gie pour rester pertinent et interagir avec vos visiteurs. Dans le commerce de d\u00e9tail, les taux de conversion sont \u00e9tudi\u00e9s en profondeur afin de garantir un minimum de 251\u00a0TP3T (interactions par visiteur). Ce principe peut servir de r\u00e9f\u00e9rence pour votre centre d&#039;information touristique\u00a0: si votre programme de services num\u00e9riques est bien g\u00e9r\u00e9, vous devriez constater qu&#039;au moins 251\u00a0TP3T de votre trafic se convertissent en vues, mentions \u00ab\u00a0J&#039;aime\u00a0\u00bb, partages et autres formes d&#039;engagement sur vos plateformes num\u00e9riques. Si un centre d&#039;information touristique accueille en moyenne 100\u00a0000 visiteurs par an, 25\u00a0000 nouveaux points de donn\u00e9es exploitables repr\u00e9senteraient un atout majeur pour votre organisation.<\/p>\n<p>Consultez nos autres articles de blog sur les technologies et solutions pour centres d&#039;accueil des visiteurs, afin d&#039;attirer la prochaine g\u00e9n\u00e9ration de voyageurs. <a href=\"https:\/\/destinationthink.com\/visitor-centre-4-criteria-can-help\/\">bon article sur les \u00e9tudes \u00e0 ce sujet <b>sujet<\/b>.&nbsp;<\/a><\/p><p><br><\/p>\n<p><span style=\"background-color: #ffffff;\"><span style=\"color: #333399;\"><span style=\"font-size: 25px;\"><b>Moyens d&#039;augmenter le taux de conversion<\/b><\/span><\/span><\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>1. Cr\u00e9ez votre centre de r\u00e9ussite.<\/b><\/p>\n<p style=\"padding-left: 40px;\">La premi\u00e8re chose \u00e0 examiner est l&#039;am\u00e9nagement de votre espace. O\u00f9 sont plac\u00e9s les pr\u00e9sentoirs\u00a0? Voici quelques id\u00e9es\u00a0:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<\/li><ul>\n<li><b>Utilisez judicieusement votre \u201c mur de puissance \u201d<\/b>. Si vous \u00eates aux \u00c9tats-Unis (ou dans un pays o\u00f9 l&#039;on conduit \u00e0 droite), exploitez votre mur de droite pour cr\u00e9er un impact visuel fort, car les clients se tournent naturellement vers la droite en entrant. C&#039;est l&#039;occasion id\u00e9ale d&#039;y installer une exposition d&#039;art, un espace photo ou des visuels num\u00e9riques percutants, comme un mur d&#039;images.&nbsp;<\/li>\n<li><b>Enlever les marchandises exc\u00e9dentaires du sol<\/b>&nbsp;(Par exemple, n&#039;exposez qu&#039;un seul exemplaire de chaque taille ou produit au sol) afin d&#039;\u00e9viter un aspect encombr\u00e9. C&#039;est un bon exemple pour les murs de brochures\u00a0: organisez-les et privil\u00e9giez un contenu num\u00e9rique.<\/li>\n<li><b>Faites attention \u00e0 vous&nbsp;<\/b><b><i>zone de d\u00e9compression<\/i><\/b><i>,&nbsp;<\/i>Il s&#039;agit des 1,5 \u00e0 4,5 premiers m\u00e8tres apr\u00e8s l&#039;entr\u00e9e de votre magasin. Les clients qui se trouvent dans cette partie sont facilement distraits\u00a0; c&#039;est pourquoi la plupart des experts recommandent aux commer\u00e7ants de privil\u00e9gier une zone de transition simple et \u00e9pur\u00e9e. \u00c9vitez d&#039;y placer trop de produits ou d&#039;\u00e9l\u00e9ments de d\u00e9coration, car les clients risquent de passer devant sans m\u00eame les remarquer.<\/li>\n<\/ul>\n\n<\/ul><div><br><\/div>\n<p style=\"padding-left: 40px;\"><b>2. R\u00e9duire les inconv\u00e9nients et les obstacles.<\/b><\/p>\n<p style=\"padding-left: 40px;\">Les clients peuvent facilement se d\u00e9courager face \u00e0 une longue file d&#039;attente, un mur de brochures ou d&#039;autres obstacles \u00e0 la d\u00e9couverte qui les submergent. Heureusement, il existe plusieurs solutions pour rem\u00e9dier \u00e0 cela.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Placez vos caisses enregistreuses \u00e0 l&#039;arri\u00e8re.<\/b>. Vous remarquerez que de nombreux magasins proc\u00e8dent ainsi. New York &amp; Co., par exemple, place ses caisses au fond du magasin, pr\u00e8s des cabines d&#039;essayage.\n<ul>\n<li>Cela pourrait impliquer d&#039;ouvrir votre centre pour faciliter les \u00e9changes et utiliser la technologie pendant que les gens font la queue, r\u00e9duisant ainsi la perception du temps d&#039;attente.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<\/li><ul>\n<li><b>Supprimez compl\u00e8tement les caisses enregistreuses et passez au mobile.<\/b>&nbsp;En permettant \u00e0 vos employ\u00e9s d&#039;accueillir les clients n&#039;importe o\u00f9 dans la salle, vous \u00e9liminerez compl\u00e8tement la file d&#039;attente.\n<\/li><ul>\n<li>Cela pourrait se traduire par des bornes interactives install\u00e9es au sol ou sur des tables hautes r\u00e9parties dans votre espace. Vos annonces, votre contenu et votre syst\u00e8me de point de vente peuvent \u00eatre facilement int\u00e9gr\u00e9s \u00e0 une borne de comptoir ou \u00e0 une borne autonome, permettant ainsi \u00e0 votre \u00e9quipe et \u00e0 vos visiteurs de s\u00e9lectionner, partager ou acheter ensemble.<\/li>\n<li>Les bornes de conciergerie et les kiosques de comptoir qui collectent des donn\u00e9es issues de l&#039;exploration num\u00e9rique partag\u00e9e des activit\u00e9s \u00e0 faire repr\u00e9sentent l&#039;avenir\u00a0; dites adieu aux processus manuels qui ne profitent pas \u00e0 vos clients.&nbsp;<\/li>\n<\/ul>\n\n<\/ul>\n\n<\/ul><div><br><\/div>\n<p style=\"padding-left: 40px;\"><b>3. Reconnaissez que vos employ\u00e9s jouent un r\u00f4le essentiel dans l&#039;augmentation des conversions. <\/b><b>Exemples : \u201c Commen\u00e7ons par mettre les choses en favoris et int\u00e9grons-les \u00e0 un itin\u00e9raire. \u201d \u201c Laissez-moi vous aider \u00e0 les organiser dans le bon ordre. \u201d \u201c Regardons ce plan sur la carte. \u201d \u2013 Etc.<br><\/b><\/p>\n<p style=\"padding-left: 40px;\">Ce point est indissociable du pr\u00e9c\u00e9dent. Il ne suffit pas d&#039;avoir un personnel suffisant\u00a0; il est essentiel de bien former vos employ\u00e9s. Pour am\u00e9liorer votre taux de conversion, il est important d&#039;enseigner \u00e0 votre personnel certaines comp\u00e9tences cl\u00e9s\u00a0:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Qu&#039;ils accueillent et interagissent avec chaque client du magasin.<\/b>\n<ul>\n<li>Une m\u00e9thode simple pour s&#039;assurer que votre personnel salue tout le monde consiste \u00e0 affecter une personne \u00e0 la zone d&#039;accueil, sp\u00e9cifiquement pour saluer les gens.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Formez votre personnel \u00e0 inciter les clients \u00e0 partager ce qu&#039;ils recherchent.<\/b>\n<ul>\n<li>L&#039;objectif principal est d&#039;\u00e9viter les questions ferm\u00e9es (r\u00e9ponse par oui ou par non). Par exemple, \u201c Puis-je vous aider \u00e0 trouver quelque chose ? \u201d se verra g\u00e9n\u00e9ralement r\u00e9pondre \u201c Non \u201d. En revanche, \u201c Que cherchez-vous aujourd&#039;hui ? \u201d incite les visiteurs \u00e0 s&#039;exprimer davantage, m\u00eame si la r\u00e9ponse est n\u00e9gative. Voici d&#039;autres exemples : \u201c Laissez-moi vous aider \u00e0 commencer une liste \u201d, \u201c Laissez-moi organiser ces \u00e9l\u00e9ments dans un itin\u00e9raire \u201d, \u201c Laissez-moi vous montrer ceci sur une carte \u201d.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<\/li><ul>\n<li><b>Pensez \u00e0 des cartes sp\u00e9ciales, des guides de randonn\u00e9e, des articles pour enfants ou animaux.<\/b><\/li>\n<\/ul>\n\n<\/ul><div><b><br><\/b><\/div>\n<p style=\"padding-left: 40px;\"><b>4. Utilisez la preuve sociale.<\/b><\/p>\n<p style=\"padding-left: 40px;\">La preuve sociale consiste \u00e0 montrer \u00e0 vos clients que d&#039;autres personnes ont achet\u00e9 ou souhaitent acheter vos produits. L&#039;exemple le plus \u00e9vident est celui d&#039;une boutique en ligne qui affiche des avis clients sur sa page produit. Vous pouvez faire de m\u00eame dans votre boutique\u00a0!<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Cherchez des moyens d&#039;impliquer les visiteurs gr\u00e2ce au contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs ou de leur montrer d&#039;autres personnes ou familles qui profitent de cette exp\u00e9rience.<\/strong>\n<ul>\n<li>Les notes et les avis sont \u00e9galement une bonne solution. Dans les magasins Amazon, par exemple, chaque \u00e9tiquette de produit imprim\u00e9e comporte un extrait d&#039;un avis tr\u00e8s positif provenant de leur site web, d\u00e9montrant clairement que d&#039;autres clients ont achet\u00e9 le produit et l&#039;ont appr\u00e9ci\u00e9.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"padding-left: 40px;\">&nbsp;<\/div>\n<p>Offrir aux clients la possibilit\u00e9 d&#039;interagir comme ils le souhaitent est essentiel pour toute entreprise de vente au d\u00e9tail. La possibilit\u00e9 de consulter les articles en stock sur des bornes interactives ou de visionner des images et des vid\u00e9os de clients interagissant avec les produits augmente l&#039;engagement de plus de 50 %. Proposer des options d&#039;engagement mobile permettant aux clients de rechercher des produits sur leur t\u00e9l\u00e9phone connect\u00e9 \u00e0 votre catalogue et les inciter \u00e0 cumuler des points ou des r\u00e9compenses vous permettra de fid\u00e9liser davantage vos clients. Enfin, il est important de proposer des solutions traditionnelles permettant \u00e0 votre personnel d&#039;interagir en magasin ou en caisse \u00e0 l&#039;aide de tablettes et de technologies qui rendent l&#039;exp\u00e9rience client plus rapide et plus personnalis\u00e9e.<\/p><p><br><\/p>\n<p><span style=\"font-size: 15px;\">*R\u00e9f\u00e9rence\u00a0: https:\/\/www.vendhq.com\/blog\/increase-conversion-rate-retail&nbsp;<\/span><\/p>\n<\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dans cet article, vous d\u00e9couvrirez comment transformer les centres d&#039;accueil des visiteurs en centres d&#039;exp\u00e9rience peut susciter l&#039;int\u00e9r\u00eat de la prochaine g\u00e9n\u00e9ration de voyageurs et de visiteurs. <\/p>","protected":false},"author":4,"featured_media":4225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-33587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.7) - 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