{"id":31889,"date":"2021-09-29T13:57:44","date_gmt":"2021-09-29T20:57:44","guid":{"rendered":"https:\/\/www.trueomni.com\/?p=31889"},"modified":"2024-07-11T17:36:28","modified_gmt":"2024-07-11T17:36:28","slug":"how-travel-and-hotels-can-learn-from-pepsi-co","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/","title":{"rendered":"Comment les secteurs du voyage et de l'h\u00f4tellerie peuvent s'inspirer de PepsiCo."},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

There is no doubt in the power of first-party data and every company across the globe is building their strategy to connect with their customers. It’s time for destinations and hotels to think the same way as big brands and for the purpose of this article, we will focus just on customers who are at the destination or at your hotel. There have been a thousand articles and great data on how people choose destinations and hotels but how do we learn more in destination and build a great first data strategy.\u00a0 Here is our take on it.<\/p>

  1. Provide value built tools that allow travelers to engage how they want and on the device they want<\/strong><\/li>
  2. Here are a few tools specifically built to assist travelers and help you learn more about them.<\/strong>
    1. Mobile Tools –<\/em> Provide easy ways to get to in-destination information from their mobile device, consider using a new technology called Progressive Web Apps<\/a> allowing users to download from a link, not the various stores, and making it light and easy to keep on their phone
      1. Notifications- Provide a strategy that informs by location, Geo-Fencing, Push Notifications and even Beacons for walking areas and trails<\/li><\/ol><\/li>
      2. Modules<\/a> et Features<\/a> that drive value and provide data<\/em>
        1. Search by area and category of interest, while engaging with the destination<\/li>
        2. Interactive mapping<\/a> to see directions and easy access to device<\/li>
        3. Certified real data by location, no more Google Near Me, most users know all they get is companies that advertise with them<\/li>
        4. Itinerary building<\/a> – preselected, road trip, trails, and local suggestions<\/li>
        5. Sentiers interactifs<\/a> – Historic, Cultural, Hiking, Spirits provide new ways to engage and assist in the traveler experience<\/li>
        6. R\u00e9compenses<\/a> – From online badges to historic questions, selfies, and more reward visitors as they engage with your hotel or destination<\/li>
        7. Ticketing and Booking<\/a> – Ensure you have the ability to check inventory, or space and provide tools for travelers to easily purchase and book as they find things<\/li><\/ol><\/li>
        8. Multi-Channel and Omnichannel<\/a><\/em> – Provide different options and connect the journey through visitor centers, concierge desks, high traffic areas.
          1. Utilize Kiosks and interactive screens for 24×7 access, sharing, and more contactless experiences<\/li>
          2. Mobile to provide connections to your other screens and locations and provide on the go information by region<\/li>
          3. Affichage num\u00e9rique<\/a> drive brand consistency, awareness, and convenience connecting the dots for engagement and revenue<\/li>
          4. Data and Analytics – Connect the data you have now with location-based products and content and enhance with deeper solutions that connect and reward customers to share data<\/li><\/ol><\/li><\/ol><\/li><\/ol>

            Pepsi Co – Driving Customer Loyalty with the Right Value Exchange<\/strong><\/p>

            Our aim is to develop an ongoing dialogue with customers and use marketing touchpoints across the globe to start these conversations. That\u2019s why we prompt customers to join our loyalty rewards programs<\/a> with clear calls to action on our product packaging or through promotions on dedicated consumer-engagement platforms like our websites and apps.<\/p>

            We have three distinct loyalty programs for the U.S. and Canada, Turkey, and Mexico, with plans to expand to other markets. Each program accounts for unique market dynamics and consumer preferences so we can deliver the best value proposition and follow the necessary regulations for each market.<\/p>

            It\u2019s imperative to ensure our loyal members understand the clear value they\u2019re receiving in return for consenting to share their data with us.<\/em><\/div>
            \u00a0<\/div>

            Insights from these loyalty programs help us understand our members, personalize their experiences, and optimize our offers based on their preferences. This enables us to deliver the right value exchange for each of our loyalty members, which in turn drives retention. For example, we know that people in Turkey are more mobile-savvy and respond more to instant offers, whereas consumers in the U.S. may be more interested in discovering new recipes.<\/p><\/div>

            It\u2019s imperative to build trust and transparency to nurture our customer relationships and ensure that our loyalty members understand the clear value they\u2019re receiving in return for consenting to share their data with us. Ultimately, this approach helps us honor our consumers\u2019 choices while protecting their privacy.<\/div>
            \u00a0<\/div>
            Using Integrated First-party Data to Drive Business Results<\/strong>
            <\/b><\/span><\/div>
            \u00a0<\/div>
            People receive so many messages a day that breaking through the noise requires us to be relevant and meet consumers where they are at that moment. This is where our custom first-party data offering comes in. This solution integrates different consumer data sources and gives us more holistic insights so we can better navigate the consumer journey and deliver the right message, to the right person, in the right place.<\/div>
            \u00a0<\/div>
            This intelligence ensures that our consumers see the products they love most, on the channels they frequent most often. Have a bold love for Doritos? You\u2019ll see our newest flavor. We\u2019ve embedded this model into our media planning and buying processes, and as part of an integrated marketing strategy alongside mass-market brand campaigns, to ensure we are reaching existing audiences and finding new customers.<\/div>
            Our customer-centric, data-led approach has increased media efficiency and, for some campaigns, resulted in 3X the improvement in ROI.<\/div>
            \u00a0<\/div>
            Going Beyond Marketing to Make Business Decisions<\/strong>

            <\/span>Using first-party data for use cases outside of marketing has also added value for PepsiCo. It\u2019s allowed us to launch new products, ensuring repeat purchase and longevity due to the depth and breadth of the rich consumer insights. First-party data creates a consumer feedback loop through direct relationships that could be leveraged for new flavor testing, focus groups, and sampling.<\/span><\/div>
            \u00a0<\/div>

            The strength of first-party data and PepsiCo\u2019s digital expertise will help us meet business objectives so we accelerate our growth by building long-lasting consumer relationships.<\/p>

            Contactez-nous<\/a> en appelant \u00e0 <\/span>833-300-6664<\/a> ou en envoyant un courriel \u00e0 <\/span>info@trueomni<\/a>\u00a0et notre \u00e9quipe vous aidera \u00e0 examiner les options les mieux adapt\u00e9es \u00e0 votre organisation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            L'importance des donn\u00e9es propri\u00e9taires est ind\u00e9niable, et toutes les entreprises du monde \u00e9laborent une strat\u00e9gie pour interagir avec leurs clients. Il est temps pour les destinations et les h\u00f4tels d'adopter la m\u00eame approche que les grandes marques. Dans cet article, nous nous concentrerons sur les clients pr\u00e9sents sur place ou s\u00e9journant dans votre h\u00f4tel. De nombreux articles et donn\u00e9es pertinentes existent sur les crit\u00e8res de choix des destinations et des h\u00f4tels, mais comment en apprendre davantage sur une destination et \u00e9laborer une strat\u00e9gie efficace de donn\u00e9es propri\u00e9taires\u00a0? Voici notre point de vue\u00a0: proposez des outils performants qui permettent aux voyageurs d'interagir comme ils le souhaitent et sur l'appareil de leur choix. Voici quelques outils sp\u00e9cialement con\u00e7us pour accompagner les voyageurs et vous aider \u00e0 mieux les conna\u00eetre. Outils mobiles \u2013 Facilitez l'acc\u00e8s aux informations sur la destination depuis les appareils mobiles. Envisagez l'utilisation des applications web progressives (PWA), qui permettent aux utilisateurs de t\u00e9l\u00e9charger l'application via un lien, sans passer par les diff\u00e9rentes boutiques d'applications. L'application est ainsi l\u00e9g\u00e8re et facile \u00e0 installer sur leur t\u00e9l\u00e9phone. Notifications \u2013 Mettez en place une strat\u00e9gie d'information g\u00e9olocalis\u00e9e, de g\u00e9orep\u00e9rage, de notifications push et m\u00eame de balises pour les sentiers de randonn\u00e9e. Modules et fonctionnalit\u00e9s \u00e0 forte valeur ajout\u00e9e et fournissant des donn\u00e9es\u00a0: recherche par zone et cat\u00e9gorie d'int\u00e9r\u00eat, tout en explorant la destination\u00a0; cartographie interactive pour visualiser les itin\u00e9raires et acc\u00e9der facilement \u00e0 l'appareil\u00a0; donn\u00e9es de g\u00e9olocalisation certifi\u00e9es (fini les \u2019\u00a0Google Near Me\u00a0\u00bb, qui ne proposent que des publicit\u00e9s)\u00a0; cr\u00e9ation d'itin\u00e9raires\u00a0: suggestions pr\u00e9-s\u00e9lectionn\u00e9es, road trips, sentiers et suggestions locales\u00a0; sentiers interactifs\u00a0: historiques, culturels, de randonn\u00e9e et spirituels offrent de nouvelles fa\u00e7ons d'enrichir l'exp\u00e9rience des voyageurs. R\u00e9compenses\u00a0: badges en ligne, questions historiques, selfies et bien plus encore pour r\u00e9compenser les visiteurs qui interagissent avec votre h\u00f4tel ou votre destination. Billetterie et r\u00e9servation \u2013 Assurez-vous de pouvoir consulter les disponibilit\u00e9s et de fournir aux voyageurs des outils pour acheter et r\u00e9server facilement. Multicanal et omnicanal \u2013 Offrez diff\u00e9rentes options et fluidifiez le parcours client \u00e0 travers les centres d'accueil, les conciergeries et les zones \u00e0 fort passage. Utilisez des bornes interactives et des \u00e9crans interactifs pour un acc\u00e8s 24h\/24 et 7j\/7, le partage et des exp\u00e9riences sans contact. Le mobile permet de se connecter \u00e0 vos autres \u00e9crans et points de vente et de fournir des informations en temps r\u00e9el par r\u00e9gion. L'affichage dynamique renforce la coh\u00e9rence de la marque, sa notori\u00e9t\u00e9 et son c\u00f4t\u00e9 pratique, cr\u00e9ant ainsi des synergies pour l'engagement et le chiffre d'affaires. Donn\u00e9es et analyses \u2013 Connectez vos donn\u00e9es actuelles aux produits et contenus g\u00e9olocalis\u00e9s et enrichissez-les gr\u00e2ce \u00e0 des solutions plus pouss\u00e9es qui incitent les clients \u00e0 partager des donn\u00e9es et les r\u00e9compensent. PepsiCo \u2013 Fid\u00e9liser ses clients gr\u00e2ce \u00e0 une offre de valeur adapt\u00e9e. Notre objectif est de d\u00e9velopper un dialogue permanent avec nos clients et d'utiliser les points de contact marketing \u00e0 travers le monde pour amorcer ces \u00e9changes. C'est pourquoi nous les encourageons \u00e0 rejoindre nos programmes de fid\u00e9lit\u00e9 gr\u00e2ce \u00e0 des appels \u00e0 l'action clairs sur nos emballages ou via des promotions sur des plateformes d\u00e9di\u00e9es \u00e0 l'engagement client, comme nos sites web et applications. Nous proposons trois programmes de fid\u00e9lit\u00e9 distincts pour les \u00c9tats-Unis et le Canada, la Turquie et le Mexique, et pr\u00e9voyons de nous \u00e9tendre \u00e0 d'autres march\u00e9s. Chaque programme tient compte des dynamiques de march\u00e9 et des pr\u00e9f\u00e9rences des consommateurs, ce qui nous permet de proposer la meilleure offre possible et de respecter la r\u00e9glementation en vigueur. Il est essentiel que nos membres fid\u00e8les comprennent clairement la valeur ajout\u00e9e qu'ils re\u00e7oivent en \u00e9change du partage de leurs donn\u00e9es. Les enseignements tir\u00e9s de ces programmes de fid\u00e9lit\u00e9 nous aident \u00e0 mieux comprendre nos membres, \u00e0 personnaliser leur exp\u00e9rience et \u00e0 optimiser nos offres en fonction de leurs pr\u00e9f\u00e9rences. Cela nous permet d'offrir la contrepartie la plus adapt\u00e9e \u00e0 chacun de nos membres, ce qui favorise leur fid\u00e9lisation. Par exemple, nous savons qu'en Turquie, les utilisateurs sont plus \u00e0 l'aise avec les appareils mobiles et plus sensibles aux offres instantan\u00e9es, tandis qu'aux \u00c9tats-Unis, les consommateurs sont peut-\u00eatre davantage int\u00e9ress\u00e9s par la d\u00e9couverte de nouvelles recettes. Il est primordial d'instaurer un climat de confiance et de transparence pour entretenir nos relations clients et garantir que nos membres fid\u00e8les comprennent clairement la valeur ajout\u00e9e qu'ils re\u00e7oivent en \u00e9change du partage de leurs donn\u00e9es. En d\u00e9finitive, cette approche nous permet de respecter les choix de nos consommateurs tout en prot\u00e9geant leur vie priv\u00e9e. Utiliser les donn\u00e9es propri\u00e9taires int\u00e9gr\u00e9es pour optimiser les r\u00e9sultats commerciaux\u00a0: face \u00e0 la multitude de messages re\u00e7us chaque jour, il est indispensable d'\u00eatre pertinent et de r\u00e9pondre aux besoins des consommateurs au bon moment. C\u2019est l\u00e0 qu\u2019intervient notre offre de donn\u00e9es propri\u00e9taires personnalis\u00e9es. Cette solution int\u00e8gre diff\u00e9rentes sources de donn\u00e9es consommateurs et nous offre une vision plus globale afin de mieux comprendre le parcours client et de diffuser le bon message, \u00e0 la bonne personne, au bon endroit. Gr\u00e2ce \u00e0 ces informations, nos consommateurs voient les produits qu\u2019ils pr\u00e9f\u00e8rent, sur les canaux qu\u2019ils utilisent le plus. Fan de Doritos\u00a0? Vous verrez notre nouvelle saveur. Nous avons int\u00e9gr\u00e9 ce mod\u00e8le \u00e0 nos processus de planification et d\u2019achat m\u00e9dia, ainsi qu\u2019\u00e0 notre strat\u00e9gie marketing globale, en compl\u00e9ment des campagnes grand public, afin de toucher nos audiences existantes et d\u2019en conqu\u00e9rir de nouvelles. Notre approche centr\u00e9e sur le client et bas\u00e9e sur les donn\u00e9es a optimis\u00e9 l\u2019efficacit\u00e9 de nos m\u00e9dias et, pour certaines campagnes, a tripl\u00e9 le retour sur investissement. Au-del\u00e0 du marketing\u00a0: l\u2019utilisation des donn\u00e9es propri\u00e9taires pour des applications autres que le marketing a \u00e9galement apport\u00e9 une valeur ajout\u00e9e \u00e0 PepsiCo. Elle nous a permis de lancer de nouveaux produits, garantissant ainsi la fid\u00e9lisation et la p\u00e9rennit\u00e9 de nos clients gr\u00e2ce \u00e0 la richesse et \u00e0 la profondeur des informations recueillies. Les donn\u00e9es propri\u00e9taires permettent de cr\u00e9er un cercle vertueux de retour d'information des consommateurs gr\u00e2ce \u00e0 des relations directes, ce qui peut \u00eatre exploit\u00e9 pour tester de nouvelles saveurs, organiser des groupes de discussion et r\u00e9aliser des \u00e9chantillonnages. La richesse de ces donn\u00e9es, combin\u00e9e \u00e0 l'expertise num\u00e9rique de PepsiCo, nous aidera \u00e0 atteindre nos objectifs commerciaux et \u00e0 acc\u00e9l\u00e9rer notre croissance en \u00e9tablissant des relations durables avec nos consommateurs. Contactez-nous par t\u00e9l\u00e9phone au 833-300-6664 ou par courriel \u00e0 info@trueomni\u00a0; notre \u00e9quipe vous aidera \u00e0 identifier les solutions les mieux adapt\u00e9es \u00e0 votre organisation.<\/p>","protected":false},"author":4,"featured_media":31892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-31889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nFirst Party Data Strategy Travel and Hotels can learn from Pepsi - TrueOmni<\/title>\n<meta name=\"description\" content=\"It's time for destinations and hotels to think the same way as big brands like Pepsi. Read here to learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trueomni.com\/french\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Travel and Hotels can Learn from Pepsi Co.\" \/>\n<meta property=\"og:description\" content=\"It's time for destinations and hotels to think the same way as big brands like Pepsi. Read here to learn more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trueomni.com\/french\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/\" \/>\n<meta property=\"og:site_name\" content=\"TrueOmni\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trueomni\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-29T20:57:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-11T17:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/09\/bjorn-antonissen-w7JQ6NruOqo-unsplash-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Douglas Ralston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Douglas Ralston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/how-travel-and-hotels-can-learn-from-pepsi-co\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/how-travel-and-hotels-can-learn-from-pepsi-co\\\/\"},\"author\":{\"name\":\"Douglas Ralston\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#\\\/schema\\\/person\\\/62d3a64ebab301544f2b59a3514f62a4\"},\"headline\":\"How Travel and Hotels can Learn from Pepsi Co.\",\"datePublished\":\"2021-09-29T20:57:44+00:00\",\"dateModified\":\"2024-07-11T17:36:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/how-travel-and-hotels-can-learn-from-pepsi-co\\\/\"},\"wordCount\":973,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/trueomni.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/how-travel-and-hotels-can-learn-from-pepsi-co\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/bjorn-antonissen-w7JQ6NruOqo-unsplash-scaled-1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trueomni.com\\\/blog\\\/how-travel-and-hotels-can-learn-from-pepsi-co\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/how-travel-and-hotels-can-learn-from-pepsi-co\\\/\",\"url\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/how-travel-and-hotels-can-learn-from-pepsi-co\\\/\",\"name\":\"First Party Data Strategy Travel and Hotels can learn from Pepsi - TrueOmni\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/trueomni.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/how-travel-and-hotels-can-learn-from-pepsi-co\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/how-travel-and-hotels-can-learn-from-pepsi-co\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/bjorn-antonissen-w7JQ6NruOqo-unsplash-scaled-1.jpg\",\"datePublished\":\"2021-09-29T20:57:44+00:00\",\"dateModified\":\"2024-07-11T17:36:28+00:00\",\"description\":\"It's time for destinations and hotels to think the same way as big brands like Pepsi. Read here to learn more!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/how-travel-and-hotels-can-learn-from-pepsi-co\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trueomni.com\\\/blog\\\/how-travel-and-hotels-can-learn-from-pepsi-co\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/how-travel-and-hotels-can-learn-from-pepsi-co\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/bjorn-antonissen-w7JQ6NruOqo-unsplash-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/bjorn-antonissen-w7JQ6NruOqo-unsplash-scaled-1.jpg\",\"width\":2560,\"height\":1710},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/blog\\\/how-travel-and-hotels-can-learn-from-pepsi-co\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/trueomni.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Travel and Hotels can Learn from Pepsi Co.\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#website\",\"url\":\"http:\\\/\\\/trueomni.com\\\/\",\"name\":\"TrueOmni\",\"description\":\"TrueOmni Self-Service Digital Customer Experience Company\",\"publisher\":{\"@id\":\"http:\\\/\\\/trueomni.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/trueomni.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#organization\",\"name\":\"TRUE OMNI LLC\",\"alternateName\":\"TRUE OMNI LLC\",\"url\":\"http:\\\/\\\/trueomni.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/TrueOmni-Logo-2.png\",\"contentUrl\":\"http:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/TrueOmni-Logo-2.png\",\"width\":1000,\"height\":230,\"caption\":\"TRUE OMNI LLC\"},\"image\":{\"@id\":\"http:\\\/\\\/trueomni.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/trueomni\\\/\"],\"description\":\"TrueOmni is the leader in digital self-service solutions, offering innovative kiosks, digital signage, and mobile marketing platforms. Enhance customer engagement and streamline operations with our cutting-edge technology tailored for the hospitality, retail, and tourism industries.\",\"email\":\"info@trueomni.com\",\"telephone\":\"8333006664\",\"legalName\":\"True Omni LLC\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#\\\/schema\\\/person\\\/62d3a64ebab301544f2b59a3514f62a4\",\"name\":\"Douglas Ralston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g\",\"caption\":\"Douglas Ralston\"},\"sameAs\":[\"http:\\\/\\\/www.trueomni.com\\\/\"],\"url\":\"https:\\\/\\\/trueomni.com\\\/french\\\/author\\\/ksevilla\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"First Party Data Strategy Travel and Hotels can learn from Pepsi - TrueOmni","description":"It's time for destinations and hotels to think the same way as big brands like Pepsi. Read here to learn more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trueomni.com\/french\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/","og_locale":"fr_FR","og_type":"article","og_title":"How Travel and Hotels can Learn from Pepsi Co.","og_description":"It's time for destinations and hotels to think the same way as big brands like Pepsi. Read here to learn more!","og_url":"https:\/\/trueomni.com\/french\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/","og_site_name":"TrueOmni","article_publisher":"https:\/\/www.facebook.com\/trueomni\/","article_published_time":"2021-09-29T20:57:44+00:00","article_modified_time":"2024-07-11T17:36:28+00:00","og_image":[{"width":2560,"height":1710,"url":"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/09\/bjorn-antonissen-w7JQ6NruOqo-unsplash-scaled-1.jpg","type":"image\/jpeg"}],"author":"Douglas Ralston","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Douglas Ralston","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trueomni.com\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/#article","isPartOf":{"@id":"https:\/\/trueomni.com\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/"},"author":{"name":"Douglas Ralston","@id":"http:\/\/trueomni.com\/#\/schema\/person\/62d3a64ebab301544f2b59a3514f62a4"},"headline":"How Travel and Hotels can Learn from Pepsi Co.","datePublished":"2021-09-29T20:57:44+00:00","dateModified":"2024-07-11T17:36:28+00:00","mainEntityOfPage":{"@id":"https:\/\/trueomni.com\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/"},"wordCount":973,"commentCount":0,"publisher":{"@id":"http:\/\/trueomni.com\/#organization"},"image":{"@id":"https:\/\/trueomni.com\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/#primaryimage"},"thumbnailUrl":"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/09\/bjorn-antonissen-w7JQ6NruOqo-unsplash-scaled-1.jpg","articleSection":["Blog"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trueomni.com\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trueomni.com\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/","url":"https:\/\/trueomni.com\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/","name":"First Party Data Strategy Travel and Hotels can learn from Pepsi - TrueOmni","isPartOf":{"@id":"http:\/\/trueomni.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trueomni.com\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/#primaryimage"},"image":{"@id":"https:\/\/trueomni.com\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/#primaryimage"},"thumbnailUrl":"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/09\/bjorn-antonissen-w7JQ6NruOqo-unsplash-scaled-1.jpg","datePublished":"2021-09-29T20:57:44+00:00","dateModified":"2024-07-11T17:36:28+00:00","description":"It's time for destinations and hotels to think the same way as big brands like Pepsi. Read here to learn more!","breadcrumb":{"@id":"https:\/\/trueomni.com\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trueomni.com\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/trueomni.com\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/#primaryimage","url":"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/09\/bjorn-antonissen-w7JQ6NruOqo-unsplash-scaled-1.jpg","contentUrl":"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/09\/bjorn-antonissen-w7JQ6NruOqo-unsplash-scaled-1.jpg","width":2560,"height":1710},{"@type":"BreadcrumbList","@id":"https:\/\/trueomni.com\/blog\/how-travel-and-hotels-can-learn-from-pepsi-co\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/trueomni.com\/"},{"@type":"ListItem","position":2,"name":"How Travel and Hotels can Learn from Pepsi Co."}]},{"@type":"WebSite","@id":"http:\/\/trueomni.com\/#website","url":"http:\/\/trueomni.com\/","name":"TrueOmni","description":"TrueOmni, entreprise sp\u00e9cialis\u00e9e dans l'exp\u00e9rience client num\u00e9rique en libre-service","publisher":{"@id":"http:\/\/trueomni.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/trueomni.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"http:\/\/trueomni.com\/#organization","name":"TRUE OMNI LLC","alternateName":"TRUE OMNI LLC","url":"http:\/\/trueomni.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/trueomni.com\/#\/schema\/logo\/image\/","url":"http:\/\/trueomni.com\/wp-content\/uploads\/2024\/06\/TrueOmni-Logo-2.png","contentUrl":"http:\/\/trueomni.com\/wp-content\/uploads\/2024\/06\/TrueOmni-Logo-2.png","width":1000,"height":230,"caption":"TRUE OMNI LLC"},"image":{"@id":"http:\/\/trueomni.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/trueomni\/"],"description":"TrueOmni is the leader in digital self-service solutions, offering innovative kiosks, digital signage, and mobile marketing platforms. Enhance customer engagement and streamline operations with our cutting-edge technology tailored for the hospitality, retail, and tourism industries.","email":"info@trueomni.com","telephone":"8333006664","legalName":"True Omni LLC"},{"@type":"Person","@id":"http:\/\/trueomni.com\/#\/schema\/person\/62d3a64ebab301544f2b59a3514f62a4","name":"Douglas Ralston","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/75f8075080f80c78abfa918dd5b8ee438e403097954c1063a76568b8fdded7b3?s=96&d=mm&r=g","caption":"Douglas Ralston"},"sameAs":["http:\/\/www.trueomni.com\/"],"url":"https:\/\/trueomni.com\/french\/author\/ksevilla\/"}]}},"_links":{"self":[{"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/posts\/31889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/comments?post=31889"}],"version-history":[{"count":3,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/posts\/31889\/revisions"}],"predecessor-version":[{"id":46990,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/posts\/31889\/revisions\/46990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/media\/31892"}],"wp:attachment":[{"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/media?parent=31889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/categories?post=31889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trueomni.com\/french\/wp-json\/wp\/v2\/tags?post=31889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}