{"id":28810,"date":"2021-07-06T22:41:42","date_gmt":"2021-07-07T05:41:42","guid":{"rendered":"https:\/\/www.trueomni.com\/?p=28810"},"modified":"2024-12-09T03:37:48","modified_gmt":"2024-12-09T03:37:48","slug":"the-rise-of-the-media-network","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/blog\/the-rise-of-the-media-network\/","title":{"rendered":"The Rise of the Media Network"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28810\" class=\"elementor elementor-28810\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03c8a3c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"03c8a3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6417342\" data-id=\"6417342\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5203e4d elementor-widget elementor-widget-text-editor\" data-id=\"5203e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A media network mostly known for retail markets, allows a brand to give their partner brands or members access to customers, using the key assets and expertise: their first-party customer data and high traffic channels (including their website, visitor centers, convention centers, lobbies, attractions).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673699b elementor-widget elementor-widget-text-editor\" data-id=\"673699b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With the association&#8217;s first-party data, brands can reach in-market buyers at the point of purchase, across formats and owned channels. A successful media network is one that can effectively monetize all addressable channels in a brand-safe, privacy-compliant environment\u2014all the way through to the end consumer.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad98f2 elementor-widget elementor-widget-text-editor\" data-id=\"9ad98f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The largest brands in the world are leveraging co-ops and new ways to generate revenue. Now travel and hospitality may have an even more unique opportunity to build easy-to-manage and leverage media channels and networks by leveraging their partnerships and available locations.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4bf91 elementor-widget elementor-widget-text-editor\" data-id=\"3a4bf91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here are the best channels to start your journey to omnichannel marketing through the creation of media networks, and some options to consider as you look to drive revenue and data value for your organization and stakeholders.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8824c elementor-widget elementor-widget-heading\" data-id=\"de8824c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Connect your current or web strategy to new offline channels:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c70e17 elementor-widget elementor-widget-text-editor\" data-id=\"1c70e17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affichage num\u00e9rique<\/b><span style=\"font-weight: 400;\"> &#8211; Awareness and Revenue<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Location is everything, airports, visitor centers, attractions, high-traffic areas, and lobbies.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Unique opportunities for signing placement agreements in key high-traffic locations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Controlled environment leveraging existing ad networks or starting your own.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73be7ba elementor-widget elementor-widget-text-editor\" data-id=\"73be7ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kiosque<\/b><span style=\"font-weight: 400;\"> &#8211; Fulfill new ways to provide visitor information while providing engaging advertising and options to build awareness.<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Provide easy sharing from signage to mobile.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Easy upgrade opportunities and special offers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Utilize QR codes to engage with eCommerce driving from awareness to the transaction.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500a891 elementor-widget elementor-widget-text-editor\" data-id=\"500a891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile<\/b><span style=\"font-weight: 400;\"> utilizes existing options by connecting each part of your channel marketing, ensuring consistency and revenue strategies.<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Notifications from origination of experiences to point of sale.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Publicit\u00e9<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">billetterie<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">eCommerce<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d217f15 elementor-widget elementor-widget-text-editor\" data-id=\"d217f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sociale<\/b><span style=\"font-weight: 400;\"> &#8211; Utilize the largest media channels on the planet and connect each online or offsite network by showing actual customers using your brand.<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Improve connection points, retargeting and personalize experiences.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Leverage existing social Ads and ways to connect onsite.<\/span><\/li><\/ul><\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffbc8d3 elementor-widget elementor-widget-heading\" data-id=\"ffbc8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Top Advertising options<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5fb45 elementor-widget elementor-widget-text-editor\" data-id=\"cf5fb45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traditional advertising connected and transformed too digital.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web and Mobile drive consistent engagement<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital signage promotes awareness and brand reinforcement.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive Kiosk visual driven with interactive options and data<\/span><\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf2a25 elementor-widget elementor-widget-heading\" data-id=\"fdf2a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Top Tools to conversion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a15f7 elementor-widget elementor-widget-text-editor\" data-id=\"58a15f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">QR code to download.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eCommerce to purchase.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notifications to send alerts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coupons &amp; Deals for engagement<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spa, shopping, and other points of amenity sales, scheduling, and more<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital visitor guides and going digital through mobile.<\/span><\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3acbe elementor-widget elementor-widget-heading\" data-id=\"5a3acbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recommended Steps\/Phases before Launching<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e023812 elementor-widget elementor-widget-text-editor\" data-id=\"e023812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>PHASE 1: Thinking through your channels, advertising, and conversions.<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internally assessing getting into the media network space &#8211; How are you currently activating your first-party customer data?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s your marketing mix (internally and with partner advertising)? Consider your brand partners: How do they support your marketing efforts? Promos? In-store? On-site?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What locations could have the most impact with signage, kiosk and how to connect them to mobile (offers, deals, tickets, and more)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do you measure the performance of offline and online sales? What are your goals, KPIs, and business needs? What are your roadblocks to success?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-961de94 elementor-widget elementor-widget-text-editor\" data-id=\"961de94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>PHASE 2: Deciding on your partners and channels.<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask these questions to your potential vendors: What are your media sales, account management, and creative support capabilities? Do you need to partner for Ad sales?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do your measurement capabilities look like? Do you offer both on-site and off-site advertising capabilities? How does this data get back to your advertiser?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are your technological capabilities? Can you stand up a media network? How quickly?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">QUESTIONS FOR EACH PHASE IN YOUR JOURNEY Media network implementation can be a long process, so we\u2019ve broken it out into three phases.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No matter where you are in the maturity model, here are some questions you should ask to assess if you and your AdTech partners are capable of unlocking your full potential.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f152e elementor-widget elementor-widget-text-editor\" data-id=\"d9f152e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>PHASE 3: Maximizing the value of your first-party assets.<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s your tech stack, how to integrate it? How are you handling your data today?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who are you partnering with for your on-site strategy? Can you integrate off-site advertising into your strategy?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does your current partner only offer on-site advertising? Can you connect to other parties to provide off-site advertising options without having to change systems?<\/span><\/li>\n<\/ul><div><br><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb6b511 elementor-widget elementor-widget-text-editor\" data-id=\"cb6b511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you are looking for a<\/span><a href=\"https:\/\/trueomni.com\/french\/\"><span style=\"font-weight: 400;\"> proven provider<\/span><\/a><span style=\"font-weight: 400;\"> to help manage and deploy advertising on your new or existing hardware solutions, we can help you. Call us at 833-300-6664 or email us at <\/span><a href=\"mailto:info@trueomni.com\"><span style=\"font-weight: 400;\">info@trueomni.com<\/span><\/a><span style=\"font-weight: 400;\"> and a specialist will walk you through our proven 5 step process for success.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A media network mostly known for retail markets, allows a brand to give their partner brands or members access to customers, using the key assets and expertise: their first-party customer data and high traffic channels (including their website, visitor centers, convention centers, lobbies, attractions).\u00a0 \u00a0 With the association&#8217;s first-party data, brands can reach in-market buyers at the point of purchase, across formats and owned channels. A successful media network is one that can effectively monetize all addressable channels in a brand-safe, privacy-compliant environment\u2014all the way through to the end consumer. \u00a0 The largest brands in the world are leveraging co-ops and new ways to generate revenue. Now travel and hospitality may have an even more unique opportunity to build easy-to-manage and leverage media channels and networks by leveraging their partnerships and available locations. \u00a0 Here are the best channels to start your journey to omnichannel marketing through the creation of media networks, and some options to consider as you look to drive revenue and data value for your organization and stakeholders.\u00a0 \u00a0 Connect your current or web strategy to new offline channels: Digital Signage &#8211; Awareness and Revenue Location is everything, airports, visitor centers, attractions, high-traffic areas, and lobbies. Unique opportunities for signing placement agreements in key high-traffic locations. Controlled environment leveraging existing ad networks or starting your own. Kiosk &#8211; Fulfill new ways to provide visitor information while providing engaging advertising and options to build awareness. Provide easy sharing from signage to mobile. Easy upgrade opportunities and special offers Utilize QR codes to engage with eCommerce driving from awareness to the transaction. Mobile utilizes existing options by connecting each part of your channel marketing, ensuring consistency and revenue strategies. Notifications from origination of experiences to point of sale. Advertising Ticketing eCommerce Social &#8211; Utilize the largest media channels on the planet and connect each online or offsite network by showing actual customers using your brand. Improve connection points, retargeting and personalize experiences. Leverage existing social Ads and ways to connect onsite. \u00a0 Top Advertising options Traditional advertising connected and transformed too digital. Web and Mobile drive consistent engagement Digital signage promotes awareness and brand reinforcement. Interactive Kiosk visual driven with interactive options and data \u00a0 Top Tools to conversion QR code to download. eCommerce to purchase. Notifications to send alerts. Coupons &amp; Deals for engagement Spa, shopping, and other points of amenity sales, scheduling, and more Digital visitor guides and going digital through mobile. \u00a0 Recommended Steps\/Phases before Launching PHASE 1: Thinking through your channels, advertising, and conversions. Internally assessing getting into the media network space &#8211; How are you currently activating your first-party customer data? What\u2019s your marketing mix (internally and with partner advertising)? Consider your brand partners: How do they support your marketing efforts? Promos? In-store? On-site? What locations could have the most impact with signage, kiosk and how to connect them to mobile (offers, deals, tickets, and more) How do you measure the performance of offline and online sales? What are your goals, KPIs, and business needs? What are your roadblocks to success? PHASE 2: Deciding on your partners and channels. Ask these questions to your potential vendors: What are your media sales, account management, and creative support capabilities? Do you need to partner for Ad sales? What do your measurement capabilities look like? Do you offer both on-site and off-site advertising capabilities? How does this data get back to your advertiser? What are your technological capabilities? Can you stand up a media network? How quickly? QUESTIONS FOR EACH PHASE IN YOUR JOURNEY Media network implementation can be a long process, so we\u2019ve broken it out into three phases. No matter where you are in the maturity model, here are some questions you should ask to assess if you and your AdTech partners are capable of unlocking your full potential. PHASE 3: Maximizing the value of your first-party assets. What\u2019s your tech stack, how to integrate it? How are you handling your data today? Who are you partnering with for your on-site strategy? Can you integrate off-site advertising into your strategy? Does your current partner only offer on-site advertising? Can you connect to other parties to provide off-site advertising options without having to change systems? If you are looking for a proven provider to help manage and deploy advertising on your new or existing hardware solutions, we can help you. Call us at 833-300-6664 or email us at info@trueomni.com and a specialist will walk you through our proven 5 step process for success.\u00a0\u00a0<\/p>","protected":false},"author":4,"featured_media":28813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-28810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Rise of the Media Network - TrueOmni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trueomni.com\/french\/blog\/the-rise-of-the-media-network\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of the Media Network\" \/>\n<meta property=\"og:description\" content=\"A media network mostly known for retail markets, allows a brand to give their partner brands or members access to customers, using the key assets and expertise: their first-party customer data and high traffic channels (including their website, visitor centers, convention centers, lobbies, attractions).\u00a0 \u00a0 With the association&#8217;s first-party data, brands can reach in-market buyers at the point of purchase, across formats and owned channels. A successful media network is one that can effectively monetize all addressable channels in a brand-safe, privacy-compliant environment\u2014all the way through to the end consumer. \u00a0 The largest brands in the world are leveraging co-ops and new ways to generate revenue. Now travel and hospitality may have an even more unique opportunity to build easy-to-manage and leverage media channels and networks by leveraging their partnerships and available locations. \u00a0 Here are the best channels to start your journey to omnichannel marketing through the creation of media networks, and some options to consider as you look to drive revenue and data value for your organization and stakeholders.\u00a0 \u00a0 Connect your current or web strategy to new offline channels: Digital Signage &#8211; Awareness and Revenue Location is everything, airports, visitor centers, attractions, high-traffic areas, and lobbies. Unique opportunities for signing placement agreements in key high-traffic locations. Controlled environment leveraging existing ad networks or starting your own. Kiosk &#8211; Fulfill new ways to provide visitor information while providing engaging advertising and options to build awareness. Provide easy sharing from signage to mobile. Easy upgrade opportunities and special offers Utilize QR codes to engage with eCommerce driving from awareness to the transaction. Mobile utilizes existing options by connecting each part of your channel marketing, ensuring consistency and revenue strategies. Notifications from origination of experiences to point of sale. Advertising Ticketing eCommerce Social &#8211; Utilize the largest media channels on the planet and connect each online or offsite network by showing actual customers using your brand. Improve connection points, retargeting and personalize experiences. Leverage existing social Ads and ways to connect onsite. \u00a0 Top Advertising options Traditional advertising connected and transformed too digital. Web and Mobile drive consistent engagement Digital signage promotes awareness and brand reinforcement. Interactive Kiosk visual driven with interactive options and data \u00a0 Top Tools to conversion QR code to download. eCommerce to purchase. Notifications to send alerts. Coupons &amp; Deals for engagement Spa, shopping, and other points of amenity sales, scheduling, and more Digital visitor guides and going digital through mobile. \u00a0 Recommended Steps\/Phases before Launching PHASE 1: Thinking through your channels, advertising, and conversions. Internally assessing getting into the media network space &#8211; How are you currently activating your first-party customer data? What\u2019s your marketing mix (internally and with partner advertising)? Consider your brand partners: How do they support your marketing efforts? Promos? In-store? On-site? What locations could have the most impact with signage, kiosk and how to connect them to mobile (offers, deals, tickets, and more) How do you measure the performance of offline and online sales? What are your goals, KPIs, and business needs? What are your roadblocks to success? PHASE 2: Deciding on your partners and channels. Ask these questions to your potential vendors: What are your media sales, account management, and creative support capabilities? Do you need to partner for Ad sales? What do your measurement capabilities look like? Do you offer both on-site and off-site advertising capabilities? How does this data get back to your advertiser? What are your technological capabilities? Can you stand up a media network? How quickly? QUESTIONS FOR EACH PHASE IN YOUR JOURNEY Media network implementation can be a long process, so we\u2019ve broken it out into three phases. No matter where you are in the maturity model, here are some questions you should ask to assess if you and your AdTech partners are capable of unlocking your full potential. PHASE 3: Maximizing the value of your first-party assets. What\u2019s your tech stack, how to integrate it? How are you handling your data today? Who are you partnering with for your on-site strategy? Can you integrate off-site advertising into your strategy? Does your current partner only offer on-site advertising? Can you connect to other parties to provide off-site advertising options without having to change systems? If you are looking for a proven provider to help manage and deploy advertising on your new or existing hardware solutions, we can help you. Call us at 833-300-6664 or email us at info@trueomni.com and a specialist will walk you through our proven 5 step process for success.\u00a0\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trueomni.com\/french\/blog\/the-rise-of-the-media-network\/\" \/>\n<meta property=\"og:site_name\" content=\"TrueOmni\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trueomni\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-07T05:41:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-09T03:37:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trueomni.com\/wp-content\/uploads\/2021\/07\/Blog1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Douglas Ralston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Douglas Ralston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/\"},\"author\":{\"name\":\"Douglas Ralston\",\"@id\":\"http:\\\/\\\/trueomni.com\\\/#\\\/schema\\\/person\\\/62d3a64ebab301544f2b59a3514f62a4\"},\"headline\":\"The Rise of the Media Network\",\"datePublished\":\"2021-07-07T05:41:42+00:00\",\"dateModified\":\"2024-12-09T03:37:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/\"},\"wordCount\":751,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/trueomni.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trueomni.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Blog1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/\",\"url\":\"https:\\\/\\\/trueomni.com\\\/french\\\/blog\\\/the-rise-of-the-media-network\\\/\",\"name\":\"The Rise of the Media Network - 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