{"id":26450,"date":"2021-04-01T18:01:30","date_gmt":"2021-04-01T18:01:30","guid":{"rendered":"http:\/\/trueomni.com\/?p=26450"},"modified":"2024-07-12T17:53:39","modified_gmt":"2024-07-12T17:53:39","slug":"engaging-local-communities-through-digital-technology-during-and-post-pandemic","status":"publish","type":"post","link":"https:\/\/trueomni.com\/french\/blog\/engaging-local-communities-through-digital-technology-during-and-post-pandemic\/","title":{"rendered":"Mobiliser les communaut\u00e9s locales gr\u00e2ce aux technologies num\u00e9riques pendant et apr\u00e8s la pand\u00e9mie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"26450\" class=\"elementor elementor-26450\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a6682b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6a6682b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34cff157\" data-id=\"34cff157\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ef2d4db elementor-widget elementor-widget-text-editor\" data-id=\"1ef2d4db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\"><em style=\"font-size: 15px;\">Il existe de nouvelles fa\u00e7ons d&#039;utiliser la technologie pour contribuer \u00e0 la protection des int\u00e9r\u00eats locaux tout en offrant de meilleures exp\u00e9riences aux visiteurs.\u00a0<\/em>Nous savons tous que la communaut\u00e9 locale est le moteur de la culture et du commerce, et que l&#039;interaction entre ces facteurs est la cl\u00e9 du succ\u00e8s de toute organisation touristique. La pand\u00e9mie, qui a fortement impact\u00e9 le secteur du voyage, nous a appris que m\u00eame les situations difficiles peuvent parfois engendrer des espoirs.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">Le fait est que de nombreuses destinations \u00e9taient et sont encore confront\u00e9es \u00e0 de nombreux probl\u00e8mes li\u00e9s au surtourisme, aux enjeux de durabilit\u00e9 et aux pr\u00e9occupations locales concernant le comportement des visiteurs. \u00c0 cette \u00e9poque, il devenait facile d&#039;oublier que les lieux que nous visitions sont des endroits o\u00f9 vivent des gens, o\u00f9 leurs enfants jouent, et qui sont souvent charg\u00e9s de sens culturel et abritent des sites sacr\u00e9s.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">Alors, comment la technologie pourrait-elle nous aider pendant cette p\u00e9riode \u00e0 remodeler le processus d&#039;engagement des voyageurs tout en permettant aux organismes de tourisme de rester connect\u00e9s aux priorit\u00e9s de la communaut\u00e9\u00a0?<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">Voici un aper\u00e7u des possibilit\u00e9s offertes par l&#039;alliance de la technologie et d&#039;un office de tourisme d&#039;\u00c9tat dynamique et ouvert d&#039;esprit. Si nombre de nos destinations partagent des probl\u00e9matiques et des opportunit\u00e9s communes, Hawa\u00ef se distingue par son caract\u00e8re unique. En effet, elle pr\u00e9sente tous les atouts et les d\u00e9fis d&#039;une \u00e9conomie touristique florissante, ainsi qu&#039;une culture riche qu&#039;il convient de prot\u00e9ger et de valoriser.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">De nombreux experts du secteur touristique partagent leurs connaissances sur la planification et la mise en \u0153uvre d&#039;un tourisme durable et valorisant la culture locale, et nous avons pris en compte leurs avis. Nous nous effor\u00e7ons de trouver de nouvelles fa\u00e7ons de soutenir les mutations et les opportunit\u00e9s \u00e9conomiques en cr\u00e9ant de nouvelles sources de revenus. Nous veillons \u00e9galement \u00e0 tenir compte de l&#039;\u00e9volution des comportements des voyageurs et de leur d\u00e9sir d&#039;autonomie, de s\u00e9curit\u00e9 et de s\u00e9r\u00e9nit\u00e9. Permettez-moi de vous pr\u00e9senter quelques-unes des solutions qui ont permis d&#039;am\u00e9liorer les outils et le confort des voyageurs.<\/p><ul style=\"font-size: 15px; font-style: normal; font-weight: 400;\"><li style=\"font-size: 15px;\">Pensez \u00e0 la pr\u00e9paration du voyage avant l&#039;arriv\u00e9e, en fournissant des informations sur les coutumes locales et les meilleurs endroits \u00e0 visiter en fonction des int\u00e9r\u00eats personnels, gr\u00e2ce \u00e0 des outils num\u00e9riques qui aident les voyageurs \u00e0 planifier leur s\u00e9jour.<\/li><\/ul><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">Cela n&#039;a jamais \u00e9t\u00e9 aussi important, car nous cherchons tous \u00e0 rester en s\u00e9curit\u00e9 et \u00e0 respecter la distanciation sociale. L&#039;essentiel est de trouver des moyens de permettre aux visiteurs de planifier leurs itin\u00e9raires en fonction d&#039;un plus large \u00e9ventail d&#039;options. Il n&#039;est pas possible d&#039;assurer la viabilit\u00e9 d&#039;un tel afflux quotidien de 10\u00a0000 personnes au m\u00eame endroit. Il convient d&#039;envisager des itin\u00e9raires pr\u00e9d\u00e9finis en fonction des pr\u00e9f\u00e9rences des visiteurs, ainsi que des outils de r\u00e9servation ou de limitation du nombre de personnes.<\/p><ul style=\"font-size: 15px; font-style: normal; font-weight: 400;\"><li style=\"font-size: 15px;\">Envisagez, d\u00e8s leur arriv\u00e9e, de mettre en place des solutions pour sensibiliser et informer les visiteurs des r\u00e8gles de conduite \u00e0 adopter, ainsi que de nouvelles fa\u00e7ons d&#039;utiliser les transports afin d&#039;enrichir leur d\u00e9couverte de la communaut\u00e9.<\/li><\/ul><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">La premi\u00e8re \u00e9tape consistait \u00e0 simplifier les r\u00e9servations pour les nouvelles options de transport ou celles encore m\u00e9connues. Il s&#039;agissait ensuite de proposer des cartes interactives plus pertinentes et des solutions de sentiers avanc\u00e9es permettant aux visiteurs d&#039;explorer plus en profondeur leurs possibilit\u00e9s de voyage. De plus, si vous proposez des types de tourisme sp\u00e9cifiques, comme le tourisme d&#039;aventure ou historique, l&#039;utilisation d&#039;outils num\u00e9riques pour promouvoir ces attractions contribuera \u00e0 \u00e9largir leur notori\u00e9t\u00e9 et \u00e0 g\u00e9n\u00e9rer davantage de revenus, notamment gr\u00e2ce \u00e0 des programmes de fid\u00e9lit\u00e9 et des notifications mobiles r\u00e9guli\u00e8res.<\/p><ul style=\"font-size: 15px; font-style: normal; font-weight: 400;\"><li style=\"font-size: 15px;\">Planifier et g\u00e9rer les activit\u00e9s pour permettre aux visiteurs de profiter au maximum de leur exp\u00e9rience, tout en assurant un meilleur contr\u00f4le des ressources naturelles et de la communaut\u00e9.<\/li><\/ul><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">Si vous g\u00e9rez des attractions locales populaires, cette option devient de plus en plus pertinente. Il est d\u00e9sormais possible d&#039;exiger des r\u00e9servations et de mieux suivre la fr\u00e9quentation d&#039;un lieu ou d&#039;une zone sp\u00e9cifique. Collaborez avec les autorit\u00e9s locales (\u00e9tatiques et municipales) pour int\u00e9grer ces outils \u00e0 vos applications mobiles.<\/p><ul style=\"font-size: 15px; font-style: normal; font-weight: 400;\"><li style=\"font-size: 15px;\">G\u00e9n\u00e9rer des revenus tout en apportant une plus grande valeur ajout\u00e9e \u00e0 la communaut\u00e9 locale. L&#039;objectif principal de la plupart des organisations est d&#039;aller au-del\u00e0 de la simple taxe de s\u00e9jour et de chercher \u00e0 devenir plus autonomes.<\/li><\/ul><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">Toute organisation doit adapter son approche, ses produits et ses m\u00e9thodes de travail, car cela devient la nouvelle condition de survie apr\u00e8s la crise sanitaire. Il est plus important que jamais de faciliter la r\u00e9servation, l&#039;achat et la validation des commandes. Mettre en place une strat\u00e9gie publicitaire int\u00e9gr\u00e9e, capable de toucher tous les \u00e9crans, quel que soit leur emplacement, vous permettra d&#039;accro\u00eetre la notori\u00e9t\u00e9 de vos partenaires et de g\u00e9n\u00e9rer de nouvelles sources de revenus publicitaires.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">Alors que votre organisation repense et red\u00e9finit ses services aux visiteurs, ses sources de revenus et son engagement, nous disposons de quelques donn\u00e9es probantes pour nous guider dans cette d\u00e9marche.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">D&#039;apr\u00e8s nos informations, 691 % des habitants s&#039;inqui\u00e8tent du surtourisme. 37 % estiment que les visiteurs sont irrespectueux et m\u00e9connaissent les coutumes et les lois de leur ville ou r\u00e9gion. 62 % des visiteurs souhaitent \u00e9viter les foules et les zones congestionn\u00e9es. 33 % des organismes de voyage cherchent activement des solutions pour mieux g\u00e9rer l&#039;afflux de touristes. Face \u00e0 la diversit\u00e9 des probl\u00e8mes rencontr\u00e9s, qu&#039;il s&#039;agisse des enjeux locaux, du d\u00e9veloppement durable ou de l&#039;exp\u00e9rience des visiteurs, certaines technologies et solutions innovantes peuvent s&#039;av\u00e9rer utiles.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\"><strong style=\"font-size: 15px;\">Technologie de pr\u00e9-arriv\u00e9e :<\/strong><\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\"><a href=\"https:\/\/trueomni.com\/french\/mobile-pwa-photobooth\/\">technologie mobile<\/a>, Avoir un site web adaptatif est un excellent moyen de susciter l&#039;int\u00e9r\u00eat, mais ne r\u00e9pond pas aux besoins des voyageurs qui planifient leur voyage ou qui sont d\u00e9j\u00e0 sur place. Il existe d&#039;excellents outils pour aider les visiteurs \u00e0 pr\u00e9parer leur arriv\u00e9e. Des fonctionnalit\u00e9s telles que les notifications g\u00e9olocalis\u00e9es, les comptes \u00e0 rebours avant les vacances, la r\u00e9servation de billets \u00e0 l&#039;avance et les alertes concernant les politiques en vigueur contribuent \u00e0 mettre les visiteurs dans les meilleures dispositions. Les applications mobiles et les applications web progressives sont les meilleures options pour garantir une exp\u00e9rience utilisateur optimale et permettre aux visiteurs de d\u00e9couvrir les lieux comme un local.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\"><strong style=\"font-size: 15px;\"><a href=\"https:\/\/trueomni.com\/french\/trails-photobooth\/\">Sentiers<\/a> et la gamification\u00a0:<\/strong><\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">Le tourisme spirituel, historique et de plein air continue de d\u00e9montrer son efficacit\u00e9 pour attirer et fid\u00e9liser les visiteurs. Pensez \u00e0 am\u00e9nager des sentiers interactifs pour faciliter leur orientation, leur faire d\u00e9couvrir de nouveaux lieux incontournables et proposer des points d&#039;enregistrement pour interagir. Utilisez des exp\u00e9riences num\u00e9riques pour distribuer des badges, des passeports ou d&#039;autres souvenirs de l&#039;exp\u00e9rience. Envisagez des syst\u00e8mes de r\u00e9compenses et utilisez-les pour sensibiliser le public et l&#039;inciter \u00e0 d\u00e9couvrir des lieux ou des entreprises moins connus. C&#039;est \u00e9galement un excellent moyen de g\u00e9n\u00e9rer des revenus gr\u00e2ce \u00e0 la billetterie et \u00e0 la mise en place de points d&#039;acc\u00e8s facilement accessibles.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">Solutions de planification. Il est clair que les destinations devront se tourner vers les outils num\u00e9riques et la planification pour garantir une solution plus s\u00fbre et mieux prot\u00e9g\u00e9e, tant pour les visiteurs que pour les r\u00e9sidents. Un syst\u00e8me de planification peut r\u00e9soudre les probl\u00e8mes de circulation, de congestion, de frustration et de transport. Bien qu&#039;il n\u00e9cessite \u00e0 terme d&#039;influencer les comportements des visiteurs, il offrira une meilleure exp\u00e9rience et un plus large choix. Nous vous recommandons de mutualiser vos ressources avec les autorit\u00e9s municipales et touristiques afin de trouver le syst\u00e8me de planification le plus adapt\u00e9 \u00e0 votre organisation. L&#039;objectif est de centraliser ces syst\u00e8mes dans une application unique, de pr\u00e9f\u00e9rence une application d\u00e9di\u00e9e aux voyages de loisirs, pour une adoption et un contr\u00f4le optimaux. Un avantage non n\u00e9gligeable est la possibilit\u00e9 de g\u00e9n\u00e9rer de nouvelles sources de revenus gr\u00e2ce aux r\u00e9servations et \u00e0 la billetterie. N&#039;h\u00e9sitez pas \u00e0 nous contacter pour en savoir plus sur les syst\u00e8mes disponibles.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\"><strong style=\"font-size: 15px;\">Kiosques<\/strong><\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\"><a href=\"https:\/\/trueomni.com\/french\/kiosk-software\/\">Kiosques<\/a> Il existe des solutions \u00e9prouv\u00e9es pour faciliter l&#039;acc\u00e8s aux services et encourager l&#039;autonomie des r\u00e9sidents et des visiteurs. La plupart des destinations touristiques constatent que leurs centres d&#039;information sont obsol\u00e8tes et doivent envisager de nouvelles approches en mati\u00e8re de partage et de s\u00e9curit\u00e9. Les bornes interactives constituent une excellente solution\u00a0: elles offrent des formulaires et des donn\u00e9es plus accessibles 24\u00a0h\/24 et 7\u00a0j\/7.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">\u00c0 titre d&#039;exemple, Hawa\u00ef disposera d&#039;un kiosque sur chaque \u00eele proposant un contenu cibl\u00e9 et un acc\u00e8s aux services, aux sentiers et \u00e0 des fa\u00e7ons originales d&#039;explorer le pays. L&#039;application permettra d&#039;\u00e9tendre les informations des centres d&#039;information et de fournir facilement des itin\u00e9raires et des sentiers de randonn\u00e9e. Elle combinera notifications g\u00e9olocalis\u00e9es et \u00e9v\u00e9nements pour faciliter l&#039;orientation des visiteurs.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">Il existe un terme pour d\u00e9signer la connexion des outils et des contenus multicanaux en fonction de la localisation et des pr\u00e9f\u00e9rences de l&#039;utilisateur\u00a0: l&#039;omnicanal. Chaque organisation se doit de d\u00e9velopper sa strat\u00e9gie au-del\u00e0 de son site web afin d&#039;engager les visiteurs sur leur plateforme.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">Offrir une exp\u00e9rience utilisateur optimale sur tous les appareils est l&#039;avenir. N&#039;h\u00e9sitez pas \u00e0 consulter des articles sur l&#039;omnicanal\u00a0; vous trouverez quelques recommandations ci-dessous. Gardez \u00e0 l&#039;esprit que, quelle que soit la solution mise en \u0153uvre, une approche efficace doit tirer parti de votre CRM existant et de vos partenariats technologiques. Lors de vos actions de sensibilisation et de promotion en interne, pensez \u00e0 d\u00e9finir votre strat\u00e9gie technologique en l&#039;alignant sur les objectifs de la communaut\u00e9. Le d\u00e9veloppement durable, l&#039;am\u00e9lioration de l&#039;exp\u00e9rience des visiteurs, la mise en relation des entreprises locales et la recherche de nouvelles sources de revenus sont autant d&#039;\u00e9l\u00e9ments essentiels. Hawa\u00ef, durement touch\u00e9e par le confinement li\u00e9 \u00e0 la pand\u00e9mie, a investi dans des solutions de nouvelle g\u00e9n\u00e9ration ax\u00e9es sur ses initiatives cl\u00e9s\u00a0: promouvoir un meilleur d\u00e9veloppement durable et une connaissance culturelle plus approfondie, tout en tenant compte des appareils et des solutions num\u00e9riques que les voyageurs souhaitent utiliser. Un dernier point crucial pour une strat\u00e9gie omnicanale r\u00e9ussie\u00a0: assurez-vous de disposer d&#039;un syst\u00e8me connect\u00e9 et consolid\u00e9. La pr\u00e9sence de trois fournisseurs diff\u00e9rents et de multiples points de connexion de donn\u00e9es peut engendrer des probl\u00e8mes. Des analyses connect\u00e9es, des points de donn\u00e9es pertinents et des m\u00e9thodes de calcul du retour sur investissement sont les cl\u00e9s d&#039;une strat\u00e9gie performante et d&#039;un avenir num\u00e9rique prosp\u00e8re.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">Si vous souhaitez en savoir plus sur les solutions qui peuvent faciliter les initiatives d&#039;ad\u00e9quation, les nouvelles fa\u00e7ons de r\u00e9duire la consommation de papier et garantir aux visiteurs la possibilit\u00e9 de communiquer comme et quand ils le souhaitent, n&#039;h\u00e9sitez pas \u00e0 nous contacter. Nous serons ravis de partager notre expertise et de collaborer avec des clients d\u00e9sireux de repenser et de dynamiser l&#039;exp\u00e9rience visiteur.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 1.6em;\">Voici quelques excellentes r\u00e9f\u00e9rences\u00a0:<br \/><a style=\"font-size: 15px;\" href=\"https:\/\/blog.hubspot.com\/service\/omni-channel-experience\">https:\/\/blog.hubspot.com\/service\/omni-channel-experience<\/a><br \/><a style=\"font-size: 15px;\" href=\"https:\/\/www.amazon.com\/Future-Omni-Channel-Retail-Predictions-Amazon\/dp\/1945847034\">https:\/\/www.amazon.com\/Future-Omni-Channel-Retail-Predictions-Amazon\/dp\/1945847034<\/a><br \/><a style=\"font-size: 15px;\" href=\"https:\/\/www.amazon.com\/Omnichannel-Retail-winning-stores-digital\/dp\/0749484462\">https:\/\/www.amazon.com\/Omnichannel-Retail-winning-stores-digital\/dp\/0749484462<\/a><\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; margin-bottom: 0px;\">Nous sommes convaincus que le tourisme peut et doit avoir des retomb\u00e9es positives sur les communaut\u00e9s locales. Toutefois, pour ce faire, le d\u00e9veloppement touristique doit s&#039;appuyer sur les priorit\u00e9s et les besoins de ces communaut\u00e9s. De plus, les organismes de gestion de la destination (OGD) doivent \u00eatre \u00e0 la pointe de la technologie et des solutions pour obtenir d&#039;excellents r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Nous savons tous que la communaut\u00e9 locale est le moteur de la culture et des affaires, et que le lien entre ces facteurs constitue la v\u00e9ritable essence du succ\u00e8s continu de toute organisation touristique. <\/p>","protected":false},"author":4,"featured_media":26452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[12],"tags":[33,34,35,36,41],"class_list":["post-26450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-checkin","tag-hotel","tag-kiosk","tag-mobile","tag-solution"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.7) - 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