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As the gateway to some of America’s most iconic landscapes—including Yellowstone National Park, Grand Teton National Park, Devils Tower, and countless outdoor recreation opportunities—Wyoming welcomes millions of travelers each year. To modernize its visitor experience and provide travelers with engaging, self-service access to destination information, Wyoming Tourism partnered with TrueOmni to transform its Welcome Centers into interactive visitor engagement hubs powered by digital technology, real-time information, and immersive experiences.

Produits utilisés

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4 Interactive Kiosks
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4 Digital Displays
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3×2 Videowall

Environnement

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Centre d'accueil

Année

2026

Le défi

Wyoming Tourism sought to enhance the visitor experience across its Welcome Centers while providing travelers with easier access to information before and during their journey throughout the state. Traditional brochures and static displays offered limited opportunities for engagement and made it difficult to provide real-time updates, personalized recommendations, and measurable visitor insights.

The organization needed a modern solution that could serve visitors independently, showcase Wyoming’s vast attractions and experiences, promote tourism partners, and provide access to critical travel information such as road conditions and traffic updates. Additionally, Wyoming Tourism wanted to extend engagement beyond the Welcome Centers through a mobile experience that travelers could access throughout their trip.

La solution

TrueOmni deployed a comprehensive visitor engagement ecosystem across Wyoming Tourism’s Southeast and Northeast Welcome Centers, combining interactive kiosks, digital signage, video walls, and mobile technology.

  • Provide visitors with interactive maps, destination information, and trip-planning resources throughout Wyoming.
  • Deliver real-time traffic and travel conditions through direct integration with Wyoming Department of Transportation traffic data.
  • Capture visitor feedback and insights through integrated guestbook and survey experiences.
  • Showcase authentic traveler experiences and destination content through a live social wall powered by Crowdriff.
  • Promote local attractions, events, businesses, and tourism partners through dynamic advertising and digital brochure modules.
  • Create visually engaging visitor environments through strategically placed digital displays and a large-format 3×2 video wall installation.
  • Extend the visitor journey beyond the Welcome Centers through a Progressive Web App that keeps destination information accessible throughout a traveler’s stay.
  • Integrate directly with Wyoming Tourism’s website to ensure visitors always receive current and relevant destination content.

Impact

The deployment transformed Wyoming’s Welcome Centers into modern, technology-driven visitor engagement destinations that provide travelers with information, inspiration, and planning tools from the moment they arrive.

 

By combining interactive kiosks, digital signage, real-time travel information, social engagement, and mobile accessibility, Wyoming Tourism created a seamless visitor experience that helps travelers explore more of the state while supporting local communities and tourism partners.

 

The solution also provides valuable visitor intelligence through engagement analytics, survey responses, guestbook participation, and content interactions, helping Wyoming Tourism better understand traveler interests and continuously improve destination marketing efforts.

 

Today, Wyoming Tourism’s Welcome Centers serve as interactive gateways to the state, connecting visitors with the people, places, and experiences that make Wyoming one of America’s premier travel destinations.

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