Anaheim, California, is a vibrant city in Orange County, Southern California. Visit Anaheim is a key player in the region’s tourism industry, showcasing the city’s attractions and contributing significantly to local economic growth. As of early 2025, the Anaheim Convention Center has confirmed 160 conventions, meetings, and events scheduled for the year. This includes 67 conventions and 93 meetings and other events, collectively expected to attract nearly 900,000 attendees and generate over $1.4 billion in economic impact for the local community.

Produits utilisés

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Cosmique II

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Digital Display

Environnement

64233-200

Convention Center

Année

2023

Statistiques

John Picou, Director of Experience, reported an 81% boost in ballpark pass engagement via kiosks, with 20% of 900k connecting and 10% converting—driving 18,000 engaged visitors into the destination.  Some stats that should be helpful:

  • 75% of customers recall ads shown on digital signage

  • 30–50% of visitors engage with kiosks when given the opportunity

  • 270,000+ people engaged with kiosks in Anaheim

  • 10% of those users bought baseball tickets

  • 18,000 ticket purchases resulted from kiosk interactions

 

Objectifs clés

Anaheim, CA, recognized the need to transform and enhance the visitor experience for several compelling reasons:

  • Experience: Offer visitors a seamless and enjoyable visitor experience.
  • Large crowds: Use technology to help visitors and provide valuable information.
  • Accessibility: Multilingual support and easy navigation for a diverse audience.
  • Data: Insight gathering about visitor behavior and preferences.

Solution

Visit Anaheim collaborated with True Omni for a transformative solution: 

Matériel

  • One Interactive Kiosk: Serving as a central information hub for visitors, providing real-time updates on attractions, events, and services.
  • Five Touchscreens: Allowed visitors to access information, maps, and services with .

Logiciel

  • Content Management System (CMS): An integrated platform that allows real-time updates.
  • Data Tools: Data collection tools were implemented to gather information on visitor demographics, behaviors, and preferences. 
  • Data & Events: Integrated with the city’s event management systems, ensuring that visitors had access to up-to-date event listings and information.
  • Analytics: Analytic tools to gain valuable insights into visitor preferences and patterns.

Extensions

  • Maps: Interactive maps providing visitors with a user-friendly way to navigate the city and locate attractions, dining options, and other points of interest.
  • Google Translate: An accessible information desk for non-English-speaking visitors.
  • Interactive Trails: These digital trails guided visitors through themed experiences, whether it was exploring the city’s culinary delights, historical landmarks, or cultural attractions.
  • Passes: Digital pass system enabled visitors to purchase and manage tickets and passes for various attractions, streamlining their experience.

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