Measure Visitor Attention.
Prove Economic Impact.
Defend Every Dollar.
Your kiosk network already knows what visitors want. TrueImpact converts that engagement into economic impact, public tax revenue, and advertising dollars, with every figure traceable to a specific screen, at a specific property, in a specific month.
Figures from the Visit Bellevue network, January 1 – July 31, 2026. Sessions and dwell are measured; dollar figures are modeled from those volumes.
Built for the people who have to defend the number
Destination marketing organizations answer to boards, city councils, hotel partners, and lodging-tax committees. TrueImpact gives you a figure that survives all four conversations.
A session count is not an impact number.
Every destination network produces data. Almost none of it survives contact with a finance committee. The difference is traceability.
Numbers nobody can defend
- ✕Session counts that mean nothing to a board or a council.
- ✕Impact estimates back-solved from visitor surveys and recall.
- ✕No line between screen engagement and public tax revenue.
- ✕Advertising inventory sitting unsold because it was never counted.
- ✕Expansion cases argued on instinct rather than measured demand.
Every dollar traces to an event
- ✓Economic impact, tax, and partner capture from measured sessions.
- ✓Each figure attributable to a specific kiosk, property, and month.
- ✓Local versus state tax split, calculated at your jurisdiction's rates.
- ✓Advertising inventory sized the way DOOH buyers actually measure it.
- ✓Expansion scenarios ranked by measured visitor intent, not guesswork.
Three steps to a defensible number
No new hardware required. TrueImpact runs on the network you already operate.
Measure
We pull sessions, dwell, listing views, actions, and shares from your CMS, then audit the counters, because a broken metric suppresses every figure downstream.
Attribute
Measured volumes run through your destination's published visitor-economy data and your state and local tax rates. Direct capture, influenced re-spend, tax, and partner segments come out the other side.
Defend
You get an executive brief with a provenance ledger that states plainly what is measured and what is modeled, so the number holds up when someone pushes on it.
Six views of what your network is worth
Attributed Economic Impact
Direct visitor capture plus influenced re-spend, expressed as a deliberately conservative slice of your total visitor economy.
Public Tax Ledger
Sales, lodging, rental-car and business tax lines at your jurisdiction's real rates, with the portion that actually stays local broken out.
Media Network Valuation
Screen impressions counted the way DOOH buyers count them, with fill-rate scenarios and revenue net of platform costs.
Placement Intelligence
Ranked expansion zones chosen against measured visitor demand, because impact scales with encounters, not with kiosk count.
Partner Capture Breakdown
Which segments your visitors actually act on, dining, retail, attractions, transit, so partners can see their own share.
Provenance Ledger
An explicit measured-versus-modeled accounting, including the figures that read against you. Credibility is the product.
Your whole network, one screen
Live sessions, dwell, impressions, impact and tax by property, kiosk and month, with the exports your board, your city, and your partners each need.
- Sessions and dwell per property, ranked
- Economic impact and tax, updated as data lands
- Advertising inventory, fill rate, and revenue
- Expansion modeling at any network size
- Board-ready exports and executive briefs
Thirteen kiosks. Seven months. One defensible number.
Bellevue runs a $2.3 billion visitor economy. Inside it, thirteen kiosks across eleven hotel lobbies and the Meydenbauer Center were producing one of the strongest engagement signals in the TrueOmni network, and reporting it as a log file.
Seven of eleven properties hold visitors for five minutes or longer. Until now that was a log file. TrueImpact converted it into dollars, tax, partner capture and advertising revenue. Visit Bellevue · TrueImpact Executive Brief · January 1 – July 31, 2026
| Network · annualized | Today · 13Live | Step 1 · 20Modeled | Step 2 · 30Modeled |
|---|---|---|---|
| Reach & engagement | |||
| Visitor encounters / yr | 582,000 | 2,312,0004.0× | 3,077,000 |
| Kiosk sessions / yr | 49,912 | 102,4822.1× | 135,257 |
| Screen impressions / yr | 1,513,200 | 6,011,2004.0× | 8,000,200 |
| Economic impact & public tax | |||
| Economic impact | $752,969 | $1,201,4301.6× | $1,602,533 |
| Public tax generated | $48,820 | $77,8971.6× | $103,903 |
| Of which stays local | $18,467 | $29,4661.6× | $39,303 |
| Media network · advertising | |||
| Fill rate assumed | 45% | 60% | 70% |
| Revenue per screen / mo | $153 | $5263.4× | $544 |
| Gross advertising revenue | $23,833 | $126,2355.3× | $196,005 |
| Less: platform software | ($18,200) | ($28,000) | ($42,000) |
| Net advertising revenue | $5,633 | $98,23517× | $154,005 |
Going from thirteen units to thirty is 2.3× the hardware but 5.3× the impressions, because impact scales with encounters, not with kiosk count. Compared like for like at 70% fill, revenue per screen per month runs $238 today versus $614 at twenty units: a 2.6× lift from placement quality alone. Steps 1 and 2 are modeled scenarios, not commitments; expansion locations are candidate placements only, none surveyed or quoted.
Step 1 · +7 units to twenty
≈ $66,500 hardware · chosen against measured demand
- 3The Bellevue Collection: shopping is the #2 category by kiosk views, with no presence today.
- 2Transit Center & East Link: 467 shuttle interactions say access is the open question.
- 2Downtown Park & Botanical Garden: the #1 and #3 most-viewed listings in the network.
Step 2 · +10 units to thirty
≈ $95,000 hardware · extends the proven model
- 4Second-wave hotel lobbies: at the blended lobby interaction rate of about 9%.
- 2Meydenbauer Center: one kiosk currently serves the whole convention centre at 8:29 dwell.
- 2Crossroads & Factoria: neighbourhood retail centres outside the core.
- 2Meydenbauer Bay waterfront: weather-rated units; park and marina both rank top ten.
Across the full seventeen-unit expansion, advertising alone repays the roughly $161,500 of capital in about 1.2 years, before any economic-impact or tax benefit is counted.
We tell you which numbers you can defend
An economic-impact document lives or dies on this page. Every TrueImpact brief ships with an explicit provenance ledger, including the figures that read against us.
Measured & cited
Traceable to a source document or a logged event.
- Session counts, per-property dwell, top actions, listings and shares, from your CMS, with dates
- In-session advertising impressions
- Visitor volumes, spend, jobs and tax, from your own published annual report
- State and local tax rates, from your Department of Revenue
- Average spend per visitor, derived directly from your published figures
Modeled: treat as illustrative
Benchmarked, stated plainly, and replaceable with your own data.
- Visitor encounters, back-solved from measured sessions using placement-quality benchmarks
- The high-intent and conversion funnel, a platform benchmark, not your measurement
- The influenced-spend multiplier and impressions-per-encounter convention
- CPM band, fill curve, and per-kiosk capital and software figures
- Expansion zones, candidate placements, not commitments, not quoted, not surveyed
Find out what your network is worth
Send us a CMS export and we'll build your TrueImpact brief, economic impact, public tax, advertising inventory, and ranked expansion zones, with a provenance ledger for every line.
Book a Working Session